Recently read about this technology on the Internet…

This is really fascinating and I am sure every one will be thrilled to have a potential to take digital photos just by hand gesture or see the vedios on a paper.

In his video presentation this guy shows, how his device can help… make calls just using gestures of making calls like now you do it in tochscreen phone, difference is there is no phone and no touch screen… it is just the projected image of the numbers and telecall sign at palm

He also showcases how one can switch from gestures to a computer as one reached to his office and how the information is seamlessly transmitted from one medium to other.

Who has developed it ?- What does this guy do? -

His name is Pranav Mistry

He is research assistant & PhD candidate from MIT lab. 

More details can be check out on his website

www.pranavmistry.com 

What is Sixthsense Technology ?

SixthSense is a wearable gestural interface device that augments the physical world with digital information and lets people use natural hand gestures to interact with that information. The device is pretty simple with a mirror, pocket projector and a camera.

What is the potential ?

Check out wikipedia for more details… Click Here  

Watch an interesting presentation by Pranav on Wearable Gestures… Click Here

Send me your comments … if you like such kind of posts

Related posts:

1. Web 2.0 Push to consumerism by FMCG

A new addition to corporate lesson series….

I am sure you will enjoy this humor…

Keep comments pouring in… 

If by any chance the image is not visible or partially visible, please click on the image to view it

if you want to see the earlier Corporate Lesson Comic Strip >>> Click here

Related posts:

1. A corporate lesson
2. A corporate lesson- 2

The way to overcome negative thoughts and destructive emotions is to develop opposing, positive emotions that are stronger and more powerful — Dalai Lama

For other quotes click the link here >>>> Click Here

No related posts.

Enjoy this new comic strip as a corporate lesson….

I am sure you will enjoy this humor…

Keep comments pouring in… 

If by any chance the image is not visible or partially visible, please click on the image to view it

if you want to see the earlier Corporate Lesson Comic Strip >>> Click here

Related posts:

1. A corporate lesson -3
2. A corporate lesson
3. Web 2.0 Push to consumerism by FMCG

Here is another set of 10 questions… Challenge your Wits and get the Answers 100 %.. ..

If you win this day… mention it in comment section …

Check the Quiz on  Corporate Slogan – Part 1  >>> Click Here >>>

See all other quizzes on Quiz Page >>>> Click Here >>>

Related posts:

1. Quiz on Corporate Slogans

New updates …..

Have updated information on the quotes pages..

The Pages have been restructured as Quotes from

Rabindranath Tagore  >>>> Click Here

Mahatama Gandhi >>> Click here

Management Gurus >>> Click here

So enjoy and keep commenting here…

No related posts.

No related posts.

Enjoy this new comic strip as a corporate lesson….

I am sure you will enjoy this humor…

Keep comments pouring in… 

If by any chance the image is not visible or partially visible, please click on the image to view it

Related posts:

1. A corporate lesson- 2
2. A corporate lesson -3

Is the latest development and omnipresence of Internet is making consumption easy  and faster. Is it a medium which is going to be used by FMCGs companies to push consumerism. Is  it going to bring a paradigm shift in the relationship of retailers, FMCG product companies and Media companies. What are the challenges and how is it going to effect the consumer patterns?

In last 2 decades the technologies related to Internet in both hardware and software has made rapid strides. Today Internet has made the availability of information cheaper and better. Almost all the companies retailing consumer items have been experimenting Internet as medium for promoting the brands or giving better user experience. So if you are at coffee shop or at fast food corner you can enjoy the benefits of free wireless and either complete your work or entertain yourself with games, movies online. You can use the online communities promoted by the product companies offering the advice, advantages used for promotions on their products.

Traditionally the FMCG where in touch with the end user through the indirect channel of retail. These companies have been using print media, television or radio in a big way.  However, these medium had the lack of the interactivity. In these mediums, the feedback from readers and watchers was neither immediate and they had chance for discussion in a limited forum say with in a family or to few colleagues in office.

With the new technologies companies are now experimenting with user experience online taking direct feedback from the end users. Social networking has been latest tools for Brand promotion of many FMCG companies. They are using it for advertisements, contest, games and survey building interactivity, taking feedback and increasing user experience. Some new technologies like feeds, search, Tags etc. are going to give more channels to a FMCG company to communicate it to end users. With recent advances in streaming technologies the FMCG companies are going to use the Video experience in a big way for their end users.

According to the WebChutney Digital Media Outlook Report 2009, the current online spends of the FMCG category, which stands at around Rs 16 crore, is expected to increase to almost Rs  72 crore in 2009-10, a whopping 353 per cent jump in India

Is Internet going to give a push to consumption? FMCG products may be a part of of our everyday life but we may not be necessarily drawn towards the products when we see an ads online and are at home.  So the companies may have interest on increasing brand recognition and loyalty factor. In such a scenario, the integrated communication is key strategy. Many companies may like to start the communication from one medium possibly from Internet and moving over to traditional media for increasing sales over the brick and mortar set-ups.  However, as Internet moves out of living room to hands of the people in the street, I am sure it will have a huge impact on the consumption patterns.

There are other challenges as well. Think about negative publicity on Twitter or Face book. Companies need to manage the online communities which may not be under their control. They may either choose to launch the online communities themselves and managing it informally. There would be a challenge to manage with in-direct control, the issues like ethics will deciding factors. This space may also see collaboration from ISP and product vendors, a paradigm shift in the way these companies have operating.

Those who will embrace this change will be winners and others will struggle to cope with the new media. This has happened earlier when TV advertisement was new technology, in case of Internet era with Web 2.0 technologies the boundaries for metrics related to Brands, user experience and interactivity will be pushed to next levels.

Related posts:

1. Sixthsense technology
2. Business of Cricket
3. A corporate lesson- 2