From those images, we can see there are a lot of knitwear still dominating the stage, for the purpose of keeping warm in a very soft and approachable method. The new introduced knitted polo-shirt is one of the hottest Spring/Summer 2013 garments that every stylish men should appreciate the idea of it. Transitional lightweight knitwear in brighter bleached sun tanned pink colour is looking good in the image.

In sprite of light faded plain colour, to style other garments in a very tailored way is a key to Reiss’s elegance. For example, the long-sleeve t-shirt with a deconstructed tailored cotton blazer, the knitwear with a tailored shorts, or with a tapered trousers.

In addition, the hairstyle, the classic Spring/Summer 2013 men’s popular hairstyle, we have noticed there are so many stylish men regardless age, they tend to cut the hair follows this very style, slightly short or even shaved side-burn, a long fringe, slightly curled hair quality make the look so refined and shaped. Thanks to The Great Gatsby later on this month, there would be very strong combed hair style back with heritage proud, just like the song ‘Suit and Tie’ by Mr. Justin Timberlake.

Enjoy the summer.

Available @ Reiss

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Speaking of menswear high-end tailoring, here there is one brand I am mentioning to fit in the storyline, Purple Label from Ralph Lauren, a specialised line catering Ralph clients’ high-end made-to-measure tailoring needs. When we think about Ralph Lauren, there are a lot of commercial polo shirt going on; however, we have to admit that there are also under the skin modern American Ivy University League graduated gentlemen styles. Simply put: tall, well-build, combed light-brown hair, blue eyes, these are characteristics of what we know about the Ralph Lauren’s men.

Purple Label is a smart move in Ralph Lauren’s production and collection innovation I have to say. Comparing with other high-end fashion brands in the market, not many brands offering related bespoke tailoring service to fit their clients in a perfect method. Taking Dolce & Gabbana into consideration, Mr. Dolce is always on the clock in offering the best italian fit for their clients, but still in a ready-to-wear way. There are a lot of chaos and dedications in offering bespoke services to mass public, it’s not because Dolce & Gabbana cannot do, it really just depends how special you are as a client, maybe your body proportion, maybe your social status.

In addition, it’s worthwhile mentioning that the new gentlemen conceptual store will be opened in June at New Bond Street London. The store is also offering purely high-end tailoring products, with a twist of Dolce & Gabbana’s barbering services. So again, it proves that refined combed gentlemen style is back to fashion designers’ attention, and this style will be getting much more fashionable with more trendy elements added in return.

Therefore, Ralph Lauren is more likely offering a high-end tailoring experience to mass luxury products buyers. Due to their American root, Ralph has much in-depth understanding on modern experience-oriented marketing theory, and would like to put customer experience as a priority and solve their problems. It’s also a great method to attract future new clients and stimulate the existing clients, for the purpose of maintaining long-term relationship with clients and building them into Ralph’s brand community.

To refine Ralph’s understanding of tailoring elegance and masculinity, the Purple Label is offering bespoke tailoring service in terms of traditional peak, notch, and shawl lapel with a choice of grosgrain or satin finish, applying with hand-selected luxury wool fabric. Here is Mr. Chris Pine’s Purple Label Made-to-Measure Ralph Lauren’s three piece suit, showcased at Star Trek: Into Darkness’s premiere on 3rd May.

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Alongside the classic style combination of shirt, jumper, short, and blazer, the creamy-ish light colour is making a difference from other retailers’s offering in the market.

There are a lot of plain elegant pieces could be found in this season, a season that should cut off from very chaotic floral prints dominated last year Spring/Summer 2012. A much cleaner, more relaxed colour patterns are pulled by the end consumers. Also, the deconstructed tailoring is much welcomed for some consumers who would like to take the lightweight cotton blended linen material into account, they are extremely popular this season, for the purpose of constructing a whole relaxing smart elegant after-work look.

In addition, carrying from previous seasons, the short-length short with a tapered end is highly in trend to help modern men a much refined style. If the consumers could not get those very fitted tailored shorts into their wardrobe, a lighter cotton based chinos short also does the trick. In terms of the styles, a roll-up short end is the key to the notion to give more relaxing, sporty movement and up-beating feeling when other people look at you.

Availiable @ Zara

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Peter Werth as a person who was born in Islington 1975, his fashion design was surrounded with the nonstop inspiration coming from this N1 area, such as sharp street trends, and the distinguishing islington local culture and people. Here the new promotional video and pictures to support this N1 project is shot around the most iconic places in Islington, by Dean Rogers, who understands Peter Werth’s appreciation in those places and people who have influenced his successful route as a fashion designer with a good taste fashion brand.

Bringing their special connection with the place they are coming from, is how modern fashion retailers react the trend of heritage marketing, or retro marketing. With the help of moving pictures, target consumers will understand the full story of the brand, and start to appreciate the collection from the brand, and begin to be proud of wearing products from those brand they have strong agreements with.

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Taking any piece of Sicilian heritage could contribute a whole season’s design mood-board for Dolce & Gabbana. With the strong and fascinating backbone of rich history of Sicily, Dolce & Gabbana will never be lack of imagination in coming up wonderful artistic menswear designs for seasons. Taking one example of this outfit the author took from the Spring/Summer 2013 lookbook, a very silky material pants with a deconstructed tailoring structure, sporting those colourful Sicilian lifestyle prints, styling together with the short sleeve beige coloured strip knitwear top, and that special designed leather sandals/shoes.

Here comes a very controversial question: Will Dolce & Gabbana’s clients actually accept these? As what we usually know the seductive half-naked muscular well-fit male is their classic image, with their strong existing metal plates chasing highly commercial clients base, how Dolce & Gabbana could be successfully promote those loud and feminine to those sweaty gym-goer?! Maybe the design team will never really target those fashion elements to them in the first place. Maybe they gradually start to do it.

The reason you can find from the store visual merchandising of Dolce & Gabbana, they play safe and secure with separated zones: casual-wear, gym collection, tailoring collection, and fashion collection. Among those zones, they barely talk to each other; therefore, each zone has a specific customer base that aims at specific collection. It’s quite difficult to mix and mature those collections and convince them the benefits of it, such as the style of spezzato, styling tailoring blazer with denim jeans, chinos, sneakers and so on.

Even though the menswear fashion collection is getting better and better in terms of the consistency Dolce & Gabbana has showed from their womenswear. Consumers could find the similarity of collection for men and women but in different cut and fabric. We just hope the transitional period of Dolce & Gabbana could pass quickly, and teach clients what’s really fashion styles through their more engaged and interacted sub-collection. Here, there might involve loads of movements on menswear PR and advertising in a very generous but exclusive method to alter the brand image in client’s mindset.

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In this issue, ‘Colour In Motion’ as the key theme, requires model Mathias Lauridsen to show his masculinity with the modern fashionable cars. In order to associate the urban metropolitan readers’ common working lifestyle, Details is emphasising the implementation of modern tailoring.

By benefiting from those coloured suits from vary brands on the market, especially the most represetative brand: Brioni in this Spring/Summer 2013. Brioni is offering a transitional handmade Italian cut but reshaping their cut with more easy-to-move alteration to fit their metrosexual fashionable clients. In addition, this issue includes more coloured tailoring garments from other brands such as Tom Ford, Dries Van Noten, Hermès, Salvatore Ferragamo, Topman.

The great innovative style could be found with that Alexander McQueen’s gold suit, styling with Dolce & Gabbana’s 1950’s flat-collar dark coloured shirt. Apart from the colour contrast to make the views to focus on the construction of the shirts, but the very interesting and new-to-market heritage collar and patterned fabric detail of that Dolce & Gabbana’s shirt will achieve a much deeper sophistication for the wearer.

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Here is where Dolce & Gabbana lands, this brand has been altering their fashion targeting for a few seasons since they decided to cut the young D&G line. Without promoting too much commercial products, Dolce & Gabbana takes their sicilian lifestyle into more luxurious action, and build a very specific Dolce & Gabbana look that relates to modern men’s aesthetic point of view. Taking Mr. Dominic Dolce speciality in crafting formal tailoring, this high-end brand is paying much more attention on suits, tux and blazers, which are the key primary items for current Dolce & Gabbana designers who build and design the whole fashionable looks.

Speaking of transitional look for current season, the dark colour is the first choice for the conventional sense in relating cold weather. However, adding spring details is the most difficult to do in constructing this very look. You have to have some degrees of colours, like the dark mixed bergendy and purple to improve the sophistication, like the slightly see-through silky fabric to give a fluent and spring feeling.

Next step is about the right length blazer, consumers would love the longer blazer to cover the bottom, this is a very good point if you are a tall person. However, if you are slightly shorter, why don’t we try a modern skinny short length blazer to give a better proportion, to make you look taller.

The upside-down triangle shaped cropped trousers is the key style for this Spring/Summer 2013. Not only consumers could benefit the classic Dolce & Gabbana’s favourite trousers shape, but also enjoy the stylish modern twist in narrowed trousers end. Styling with a pair of low base woven detailed leather shoes is how this Spring/Summer 2013 going to be like: bold and up-beaeting, simple but sophisticated.

Avaliable @ Dolce & Gabbana

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This post is collaborating with behind the scene pictures from award winning fashion photographer Jonathan Daniel Pryce. Shot inside the brunch located in Westfield shopping centre in Shepherd’s Bush London, those pictures are presented with a rich and deep colour to enrich the experience Duchamp’s specialities and their merchandising in this Spring/Summer 2013.

Available @ Duchamp London

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In this Spring/Summer 2013, Raf Simons adds more considerations on details such as the colour combinations, and the prints on the fundation of existing Fred Perry’s clothing patterns. Consumers could easily tell the difference between the original Fred Perry’s products and the Raf’s seasonal twist.

Colour highlighting is the key to the styles for this season. Raf Simons works with the possibilities on the colours of each item’s collar, and emphasises the collar colour, to highlight the neck part of the wearers. From really plain subtle colours regardless dark or bright, to the patterned details, Raf Simons in this Spring/Summer 2013 is pushing his signature minimum and artistic elegant styles into depth with a simple entry taste of luxurious Raf’s design.

High-end fashion sense twisted with comfortable sportswear materials, this collaboration has successfully represented both brands’ strengths. But more importantly, after enjoyed this collaborated collection, Fred Perry’s clients would pay more attention to Raf Simons’s menswear label, and start to purchase Raf’s design in a big time.

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Consistently holding the signature slip-on deck shoe shape over the seasons, Rivieras is adding more and more playful and stylish artistic colours and patterns into their footwear designs. From elegant original plain creamy colour, to younger-ish colour contrasts between the white shoe base and brighter colours, to fabric contrast from cotton-canvas to denim or suede, Rivieras creates adequate shoe choices to fit their consumers’ style possibilities for vary dressing occasions.

In addition, the classic Rivieras shoe shape is a great complimentary shape for modern urban men’s fashion choices, corresponding to the colour choices of their outfit. Perfect suitable for holidays, but there are more needs for metropolitan gentlemen who are looking for a balance between elegance and effortless styles. Styling with a pair of tailored shorts, or a very fitted but bright coloured summer shorts would be an excellent move for this Spring/Summer 2013.

Avabliable @ Mr. Porter

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