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    <span class="mark"><span>↑</span>S</span>
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                <span class="active-page">Upstream <span class='nav-trim'>Creativity</span></span>
            
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                <a href="/strategy/">↑Strategy</a>
            
            
        
            
                <a href="/transformation/">→Transformation</a>
            
            
        
            
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                <span><span style='font-weight: 800; letter-spacing: -0.04em !important; padding: 0; font-size: 1.2em !important;'>↑→↓</span><br><span style='font-size: 1.2em !important; padding: 0;'>An idea<br>that flows...</span></span>
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        Hello. I'm a full-stack creative leader across technology and business, who takes ideas upstream and makes value flow throughout.<br><br>Connecting ↑ brand with strategy → communication with transformation and ↓ digital innovation with advertising ~ for the next wave of growth.<br><br>Using multidisciplinary, multi-industry, expertise built as a global partner at Deloitte, president of D&AD, and exited founder of a creative hotshop.
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     LIKE AN IDEA THAT FLOWS
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            <p class="f-32 w-light">Nothing creates <span class="f-32 w-bold">value</span><br />like an <span class="f-32 w-bold">idea </span>that flows ~</p>
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        <p class="f-32 w-light" style="transform:scaleX(-1);">→ and back.</p>
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     EXPERIENCE
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        <p class="f-18 w-bold" style="width: 100%; text-align: center;">Creativity</p> 
        <h3 class="f-18 w-light">Brand,<br />Design &amp;<br />Advertising.</h3>
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        <p class="f-18 w-bold" style="width: 100%; text-align: center;">Technology</p> 
        <h3 class="f-18 w-light">Digital Innovation, Enterprise<br />&amp; AI.</h3>
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        <p class="f-18 w-bold" style="width: 100%; text-align: center;">Business</p> 
        <h3 class="f-18 w-light">Strategy,<br />Marketing &amp;<br />Transformation.</h3>
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     Delioitte
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    <p class="f-14 w-bold" style="width: 100%; text-align: center;">Partner &amp; Global CCO.</p>
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        <li>UK Gov, Unilever, UN, Polestar, Netflix, Insta, Qatar, HSBC, Aviva, Uber, Virgin.</li>
        <li>Led globally, building brand, prop design, experience, and EMEA ad network.</li>
        <li>Into Marketing Transformation, Sustainability, Human Capital, Tax, Strategy and more.</li>
        <li>In-house on Deloitte and Digital brands across strategy, internal comms, marketing and events.</li>
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    <p class="f-12 w-light" style="width: 100%; text-align: center;"><a href="/deloitte/">Read More</a></p>
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     D&AD
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        <p class="f-14 w-bold" style="width: 100%; text-align: center;">President.</p>
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            <li>Leading this industry icon in commercial creative excellence.</li>
            <li>Innovation and growth through White Pencil, Festival, New Blood &amp; Shift.</li>
            <li>Strengthened industry and education link with the Win One, Teach One platform.</li>
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     WORK CLUB
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    <p class="f-14 w-bold" style="width: 100%; text-align: center;">Exited Agency Founder.</p>
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        <li>Coke, Google, Pernod, Disney, Land Rover, Adidas, General Mills.</li>
        <li>Campaign's Digital AOY, Top 5 most respected &amp; best to work for. "Welcome to the Science Fair" Ad Age Alist.</li>
        <li>Sold to Havas.</li>
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    <p class="f-12 w-light" style="width: 100%; text-align: center;"><a href="/workclub/">Read More</a></p>
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     PORTRAIT
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