Sandra Martini's Success Strategies

Is your affiliate program turning away clients and affiliates?

Sandra Martini — Thu, 05 Nov 2009 15:36:57 -0500

Turn up your speakers and click PLAY to hear my audio newsletter! (If you don't see the audio play button, Click here to listen. . .) Affiliate programs are meant to be a win for everyone involved: a win for the client who is given exposure to something she may not have known about otherwise a win for the affiliate who gets to share a great product or program with her readers and possibly earn a commission for doing so and, of course, a win for the product or program creator as they get more exposure, and potentially make more...

How far has online marketing fallen?

Sandra Martini — Tue, 03 Nov 2009 15:29:50 -0500

I received yet another sales pitch email from a very well-known marketer the other day and this one got me curious so I clicked over to the sales page and what a surprise to see that the first testimonial was from "John C" and John lives in my tiny town of Lakeville. Intrigued, I called a friend in South Carolina and asked her to bring up the same link -- "John C" with the same exact testimonial also lives in the small town of Moncks Corner, South Carolina.

AHA moment while walking my dog this morning

Sandra Martini — Thu, 22 Oct 2009 11:28:44 -0400

It all started by my shutting down earlier than usual yesterday and not going through my regular process of setting things up for the next day -- what am I doing, when am I doing it, how much time will it take, etc.... As Sasha (big lab/rotti mix) and I went for our "Mommy and Me" morning walk this morning (Sasha's MUCH less demanding than my shepherd or llasa apso and so I'm sure to get this focused time in with her), I was thinking about everything that I "had to do today": Grocery shopping after being gone for over...

7 Strategies Guaranteed to Increase Your Productivity

Sandra Martini — Thu, 15 Oct 2009 19:27:36 -0400

Have you ever felt exhausted at the end of the day, knowing you worked your butt off and yet wondering what the heck you actually accomplished toward your goals or, worse yet, wondering why nothing has been crossed off your “to do” list? It’s more than a little frustrating to say the least and can lead to a feeling of overwhelm. Here are seven "implement today, let's get things moving" strategies guaranteed to increase your productivity! 1. Know that most “To-Do” lists are useless. There, I’ve said it and those time management companies who insist we make lists and put...

Celebrating #30DayBlog Challenge Completers/Finishers

Sandra Martini — Mon, 12 Oct 2009 18:15:45 -0400

CONGRATULATIONS to everyone who signed up for the 30 Day Blog Challenge! It's tough to commit to doing something every day, especially when life interferes and things seem to conspire to take you off course. Of those who officially registered, the following achieved their goal of blogging 30 times in 30 days: Melissa McCreery, Too Much On Her Plate Joan Celebi, Special Needs Parent Coach Daphne Bousquet, Oh What Fun Events Jennifer Miller, Jennifer V. Miller, Mastering the People Equation Meredith Eisenberg, Tame the Internet Monster Lily Iatridis, Boomerang Presentations Vicky Voisin, The Paralegal Mentor Tammy Redmon, The Coaches Coach...

A lifestyle business for real people

Sandra Martini — Sat, 10 Oct 2009 18:21:05 -0400

Just a week ago, I drove down to South Carolina to spend a few days helping my Mum settle in to her new home near Myrtle Beach -- well, that and drive her four pets down with me (here's a picture of Mini). The original plan was for me to leave last Tuesday for the 900-mile trek home (gotta love audiobooks and recorded teleseminars!), but Mum still needed a few things to feel at home. No biggie...call the hubby and let him know I'll be driving home on Saturday (today). My clients may know I'm here based on my tweets...

It's time to face the facts!

Sandra Martini — Wed, 07 Oct 2009 22:51:00 -0400

I don't know about you all, but I've had enough with receiving emails with subject lines of "this one will work", "the secret pill", "do this and thrive", "are you good enough", "you're an idiot if you don't do this", etc. While helping my Mum settle into her new home, I've been checking emails a lot less than usual and so am seeing more of the above types of subject lines all clustered together. The above all came in within the last 2 days (and I've been unsubscribing at a record pace). It's really very simple. You want to succeed?...

Is your business client friendly?

Sandra Martini — Wed, 07 Oct 2009 19:57:00 -0400

There was a teleseminar I was interested in attending last week (promoted in a colleague's e-newsletter) and so I dutifully clicked the "register here" link. That link took me to another web page (after 3 tries), which gave me another description of the same teleseminar and asked me to "register here". I clicked that second link and it brought me to yet a third page which asked me to, you guessed it, "click here to register". Enough is enough! Even though the teleseminar is something I'm interested in and, as an added benefit, it's f'ree, it's just not worth the...

7 Tips for Writing Great Articles for Your Ezines and Blog Posts

Sandra Martini — Wed, 07 Oct 2009 16:49:00 -0400

Do you find yourself needing to write more and more? Here are 7quick tips to get you writing effective articles: 1. Select a good topic. There's no sense writing an article if no one wants to read it. Before you launch into an article, think about your target market and what their wants and needs are - what keeps them awake at 3am? If you're not sure, go hang out in some forums and see what they are discussing. If you are writing for an audience larger than your target market, I recommend you visit some article directories (such as...

7 Ways to Get More Ezine Subscribers

Sandra Martini — Wed, 07 Oct 2009 13:01:00 -0400

If you read my post from yesterday about "How many ezine subscribers do you really have", chances are good you're looking to get more targeted subscribers. Here are 7 simple ways for you to grow your ezine list - - with integrity and authenticity! 1. Make it easy. It's amazing to me how many people have only one sign-up spot on their website or don't include an invitation to sign up for their newsletter in their email signature. You need to make it glaringly obvious to EVERYONE that you would like to share your newsletter with them: put a sign-up...