Some website owners are hesitant to expand their reach into the social networks. However, social commerce is the right way to approach ”social media addicts”, that wouldn’t know of your website otherwise. Many of the visitors get distracted – the banality of life interferes, and they completely forget about your website. Promoting on social media networks satisfies your customers’ need to hear more and sparks conversation. 

Non-retail brands can use social networks to keep the audience on their toes. Relevant content, such as compelling photos and inspirational quotes can go a long way into entertaining followers and keep them interested in your brand. 75% of successful brands post photos on Facebook regularly. Pay attention to the quality and the purpose of the photos, don’t post something that doesn’t concern your website or your target audience.

The trick is to crown photos with witty description – ask your followers questions, announce campaigns and giveaways and keep them informed of your latest services. Posting on Facebook and Instagram also feels more organic. It doesn’t bombard followers with annoying ads. Nike Women’s Instagram account strives to inspire followers with their content which is an advertisement in itself. They use ordinary people to model so we can relate. 

Know your audience. Younger customers prefer Instagram, women are active on Pinterest, and still, Facebook is the leading platform. Services profit mostly from Pinterest and YouTube. There’s no denying the importance of Facebook, Instagram, and Pinterest anymore. They are audience engaging devices, and the best thing is, you can manage them however you like.

No other approach can generate as many leads and conversion rates as the social media. Check out this great infographic on the social media advertising to see what may work for your business >>>

Spring is here and so are potential new clients! Forget cleaning out the cobwebs from your house; it’s time to dust off your business from winter’s long hibernation. Instead of sitting there overwhelmed by your monstrosity of a task list, it’s time to start chipping away at it, little by little. Here are 4 easy ways to take baby steps this Spring to get your business back into action:

1. Tidy up. A tidy place makes it easier to focus. Spend 15 minutes a day for the next 5 days or so cleaning up your workspace, clearing out your old emails, and cleaning off your desktop.
2. Set some goals. What do you want to accomplish this Spring, Summer, and over the next 5 years? It’s easier to do if you list it out. Grab a marker, make a list, and post it next to your newly-cleaned workspace.
3. Prioritize. No, Facebook should not get more attention than your marketing. If you are looking to grow your business, it’s time to prioritize where you spend your time. Like it or not, allocating 15 minutes a day towards marketing decisions will help your business more than giggling over Aunt Francine’s cat photos will.
4. Get help. Feeling overwhelmed because you want more out of life than you have time to make happen? That means it’s time to get help. An expert can often get your month’s worth of tasks done in just a few hours.

Following these steps can bring vitality back to your business. Need help? Call us. We’d love to help and see your business thrive.

“We were looking for logo, website and overall brand development for our small company.  Sara and Rob guided us through the process with a high level of professionalism, expertise, and efficiency.  Their artistic and creative capacities are exceptional.  We are very happy with the results and would strongly recommend them to other companies looking for brand design and web development services.” ~ Stanton Thomas, Varuna Biomedical

Google rewards websites that are responsive and updated frequently with higher search rankings. If your site is responsive, then your next step is to add new content frequently. One of the best ways to do this is through blogging.

Keeping it simple: Blogging = More Money For You.

I’ll spell it out for you: if you blog more, Google rewards you with better search result rankings = potential clients have a better chance of seeing your site and contacting you = you make more $. Simple, right?

Now, if you would prefer to spend thousands a month on ads, that’s fine… But, for those of us who want to spend less and get more, blogging is a great option.

Yes, We Can Write blog posts FOR You:

We help people to blog who don’t have time. Here’s how it works:

• we set up a plan (how many blog posts a month, search parameters, if you want technical writing or casual, etc)
• we discuss if you want us to write it all, or if you want to write parts of it
• you edit it once, if you want
• we select an appropriate image to accompany your post
• we add your post, image, and SEO, if applicable.
• BAM!

We blog for you, Google sees your blog posts, Google rewards you with better rankings, clients find you and spend more money with you.

Whether you want your posts to come across casual or prefer detailed, technical writing, Rob and I have been writing for numerous clients and online publications (such as The Huffington Post and Upworthy) for years. Contact us to find out about how easy it is >>>

In an online world of over-information and chaos, it’s easy to feel consumed. I mean, does anyone really need to see who is wearing an ugly dress or be bombarded with 300 tweets containing juvenile banter on Twitter? Uhhh… nope. Between the fluff and the intensity, you don’t have to let the whirlwind of the internet overwhelm you and your clients. Instead, you can OWN your power on the internet. It’s easy. Here’s how:

If you want to own your power on the internet, you can do it by having your own authentic content on your own website.

Voila! Your website is the ONLY place where you don’t have to allow commentary or let anyone else decide what is said, what photos are up, etc. It is your personal piece of internet zen that can offer you a place to have an uninterrupted voice while attracting the clients who want to work with you. With this in mind, it’s about making you a website that works for you and features everything YOU. You, you, you. It’s lovely.

Remember, you DO have power to be the calm in the internet storm. If you want help giving your voice more power where you can feel a sense of control on the internet, contact us to discuss pathways towards website zen.

You already know that marketing is an essential element to keeping your business sustainable. Therefore, the question remains: how do you get it all done when you are overwhelmed and there’s not enough time? ANSWER (and no, it’s not “magic”): It’s about streamlining what works for you and your target market while omitting the rest.

Marketing doesn’t have to be an overwhelming burden; it can actually be fun (GASP!). If you are ready to feel the relief of streamlining your marketing, give us a call to explore options that can not only work for you, but also get you (and your potential customers) excited!

Just because you can design a poster on Word, doesn’t mean you should. In fact, it is actually a disservice to your business. In a world inundated with visual stimulation, simple clip-art thrown between the mismatched fonts such as Times New Roman, Comic Sans, and Papyrus makes you look like an amateur and subconsciously communicates the same to your clients (yikes!). Therefore, if you want to be noticed and taken seriously, you have to stand out. This is why our clients chose us to design their upcoming event poster.

Our clients wanted to have a stand-out poster design for an upcoming event so they hired Sara to paint and then use the artwork in a colorful, event poster design. The process included reviewing location photos, researching the plants that would be found in the area, painting in colors to reflect a welcoming time of day, and then mocking the final image up into an actual poster design. The result: a fun, fresh event poster as well as an original, customized painting ready to hang! Can you say PIZAZZ?

Art for Recovery is a fundraising event we host each year to raise awareness, to eliminate stigma, and to bring healing to all who are touched by substance use disorders. The visual experience of viewing art is a powerful way to convey feelings and ideas and is a profound way to engage the public around difficult topics. 18 local and renowned artists are creating works of art around this year’s theme: “What Family and Recovery Means to Me”
Art for Recovery Thursday September 7th from 5:30pm to 9:30pm at the Whitney Peak Hotel 255 N Virginia Street, Reno, NV 89501.

For more information contact Pamela Clark (775) 360-5672 x1129

www.TransformingYouthRecovery.org

Transforming Youth Recovery is a 501(c)(3) non-profit whose mission is to invest in the future of our youth and families by bringing research, solution-based programs, and resources to substance use disorders, transforming the pathway for lifetime recovery. Our vision is to give every student a healthy and supportive place to learn and grow, and to give every family the tools and resources they need to be their children’s best advocates.

Rob and I have been extremely busy creating! From clean web development and graphic design, to new fine artworks, to reclaimed, rustic wood furniture and sacred geometry carvings, we’ve relished in the opportunity to make things functional and beautiful for others to enjoy. If you didn’t see us at the Made in Tahoe or Peaks n Paw’s festivals this last month, take a moment to see what’s new:

Check out Sara’s New Art: https://teamzimmerman.net/fine-art/awakening/ and

Check out Rob’s New Art & Furniture: https://teamzimmerman.net/rob-zimmerman-art-music/

Sierra Precision Painting is a Truckee-Tahoe painting contractor who needed a web presence. After creating an updated version of their logo, as well as new branding, Rob and I created a stylish, responsive website that showcases the quality of their work and excellence of commitment to their clients.

Check out the Sierra Precision Painting project details here>>>