Sarasota Search Engine Optimization

Validate Your Code

2008-03-15T21:05:00.000-07:00

We can't emphasize enough the importance of building your web site according to the web standards and using Cascading Style Sheets or CSS for your site layout. The search engines are very aware of how your site is coded and you should be too.

The World Wide Web Consortium or W3C has established the web standards which web browsers, software makers and quality web designers follow when creating their products or performing their services. The W3C also provides an html validator for anyone to use to check to be sure thier code is error free and built according to their standards. It's very easy to use. Just paste your web address into the validator and it will check it for you. If it shows you errors, you may not understand what you are seeing but any web professional should be able to tell you what it means.

At Noble Webworks we provide clean-coded and validated web sites. We specialize in this because it is essential in helping you to rank highly on the search engines.

Google Says "No" to Paid Links - Part II

2007-11-21T20:04:00.000-08:00

"Buying or selling links that pass PageRank is in violation of Google's webmaster guidelines and can negatively impact a site's ranking in search results."

The above quote is from Google's website and clearly states their position on paid links. Don't buy or sell links with the intention of passing PageRank to another site.

As I've read through some other SEO Authority blogs recently, I've been hearing that Google is continuing to penalize sites for participating in the above practice. Some have even mentioned that blogs that pay for others to author posts on their site have been losing PageRank.

Website owners beware. You may have been effected by the Google crackdown already or you may have eluded this round of penalties. In either case, if you have purchased or sell links and pass PageRank, you need to change your strategy in order stay competitive in the search rankings.

Sometimes buying or selling links can be beneficial beyond the PageRank that it can pass. This is especially true when you are buying from a site with a good traffic flow and it attracts visitors that are part of your target audience. How Does Google allow for this type of advertising?

Well Google says you can buy and sell links if you don't pass the PageRank. And how is this done? You have to use the nofollow attribute in the link so that Google's spiders will not count those links. So if you are buying or selling links be sure that the person you are dealing with is properly applying the nofollow attribute.

If you are wanting to improve your PageRank score please contact us and we will be glad to talk with you about our services designed to help build your PageRank.

Selecting the Right Keywords - Part I

2007-10-27T20:50:00.000-07:00

The service of search engine optimization is not a very good investment if the wrong keywords are selected. The right keywords could be described as those words or phrases that specifically describe your goods or services with priority given to those words that receive the most traffic on the search engines.

Specific Keywords

If you are the owner of a restaurant that has only one location in the city of Bradenton and you specialize in Sea Food, a good specific keyword phrase that you could use would be "Bradenton Sea Food Restaurant". It contains the geographic area that you are able to serve, what you are (restaurant) and what you specialize in (sea food). If you left out any of those ingredients you would potentially be drawing visitors to your site that would not be looking for what you can provide. Your web site stats might increase but your conversion to customers would get worse and you would be left wondering why?

Keyword Traffic

Let's take the example mentioned above and suppose we research how much traffic "Bradenton Sea Food Restaurant" gets on a monthly basis and find that no one is using that search phrase. We may try the plural of restaurant or we may try a neighboring city like Sarasota. If we find the latter 2 keyword phrases have been used in frequent searches then we would give those phrases the priority in selecting your keywords.

In part II we will plan to discuss identifying keywords from your competitors web sites.

Google Says "No" to Paid Links - Part I

2007-10-26T19:44:00.001-07:00

As reported by webpronews.com, There were several high profile page rank drops which seems to be a continuation of September's paid directory bash. It appears that sites who sell links are losing visible page rank and they are losing ground on the Google search results.

What Does This Mean To Web Site Owners?

These turn of events can mean several things to web site owners. First, do not go out and pay for links on sites who advertise links for purchase as a means to grow your page rank or boost your position on the search engines. It certainly won't give you any long term results and may not in the short term anymore either. If you currently have paid links it would be worth evaluating those links to consider having them removed if their sole purpose is to boost your page rank.

Secondly it means that developing good quality content on your site and keeping it fresh and current once again grows in importance for those who want to become an "Expert" in Google's eyes. By providing current, quality content on your site you will attract links, bookmark links and other social networking links which will help your site grow in importance, at least in Google's eyes.

Lastly, if you sell links on your web site and want to continue to prosper on Google, you may want to reconsider your strategy. It looks like selling links will put you in the category of spammer for the giant search engine.

In part II of this story we plan to bring you Google's comments and input on what they are trying to say with these page rank drops.