First question that arise is – what is AURA? You always see some light around GOD’s pictures, light around Jesus Christ, light around lord Ram or Krishna.  This is aura. Aura is a type of invisible light which can be seen around every GOD, every common man or even every tiny particle in this world. Everyone and everything has its own aura. Although we can not see Aura by naked eyes, but they exists and with extensive knowledge and by help of special type of cameras it can be seen. Aura is known as “AABHA” in Hindi language.

OK… There is Aura around each living being and each particle in this world but why does it matter and what is its significance? May be giving you an example will help you better understand about Aura. You have four uncles but you like one particular uncle the most, even though he never brought you chocolates for you in your childhood like the other one did, or took you for morning walk like yet another one did. Still there is something that made you like him the most, but what it was – you never knew. You have three brothers or sisters but you like one particular person, even though he/she used to tear your notebooks when you were busy studying. You have so many friends but you like a special one, every color is good but you like black or blue, every hero or heroine of bollywood is handsome and beautiful but you like special ones, so many teachers came in your life but you remember only few. Here a question again arises WHY? Why do you like that particular one? Why that color? Why that teacher? Answer lies in Aura!!! Because your aura and his aura are matching. The more they match the more you are attracted towards that somebody or some particle and which turns into liking. I like black color because my aura requires matches with black. It is hard to accept such reasonings but it is true and with more and more study into it they will prove themselves to be facts that cannot be questioned.

Every particle in the universe has its own aura and so every person have his own aura. Main problem is our unawareness about aura surrounding us. If we are aware about our aura, we can definitely get more fame, and more and more people will like us. Every body wants to become famous. We always want love and affection from others. After getting knowledge about our aura definitely we can get fame, attraction and love from others. Just start to match your aura with others and get the benefits. Next question is – how can we read aura?  How can we know our own aura? Well, It is not an easy task; it requires too much practice and experience. Meditation and intuition may help to learn about them.

How to learn and which type of practice is required to know and read aura is something we will discuss in the next article in the series about "Aura and You" that I am starting with this post. What is your opinion about this article? Did you like it? From your answer you can guess whether my aura and your aura are matching or not !!

Lord Hanuman is a name well known in the spiritual world. His other names show him as Lord of Monkeys (Kapeeshwar), Devotee of Rama (Rambhakta), Ambassador of Ram (Ramduta), Reliever of Sorrows (Sankatamochan) and so on… But do any of his names show him as a Great Manager? Relation between Management and Hanuman is absolutely new concept that I would like to put before you. Lord Hanuman was a top line manager of Lord Ram and King Sugreev. Here we throw light on some points to prove that Hanuman was extraordinary in Management .

When Goddess Sita was kidnapped by Rawan, Lord Ram started searching her all over the forest. King Sugreev, who had lost his kingdom to his brother Bali was staying there and Hanuman was his Senior Manager. Sugreev suspected that Ram and Laxman, who were moving around with dhanush-baan (archeries), were sent by Bali to fight and kill him. To protect himself he ordered Hanuman to kill Ram and Laxman. Hanuman, being a brilliant manager, realised the actual problem Sugreev faced –  that was his own protection. Killing the two, without knowing the truth behind their being in the forest, was not a wise solution. So he instead went to them in disgiuse, and found the true identity of Ram and Laxman, befriended them, and brought them before Sugreev. Ram and Laxman, whom Sugreev thought to be threat to his life, later got his kingdom back by killing Bali. It is a nice decision making process by a manager who uses INTUTION and puts in his thought in problem solving, and not just follows boss’ order. This naturally proves Hanuman’s Management quality.

It was Hanuman’s efforts that King Sugreev and Lord Ram collaborated and using each other’s strength both achieved their seperate goals: Sugreev got his kingdom and Ram killed Ravan and got Sita back.

Here are few other points that depict how Hanuman had excellent Management capabilities…

“DURGAM KAAJ JAGAT KE JETE SUGAM ANUGRAH TUMHARE TETE” from Hanuman Chalisa written by Tulsi Das, says that even the toughest and seemingly impossible tasks gets easier thanks to Hanuman. This is an indicator of nice management quality of Hanuman. “JAY HANUMAN GYAN GUN SAGAR …………….” also from Hanuman chalisa says that hanuman was a sea of enriched knowledge and information. A manager must have these two qualities, which Hanuman had much more than that anyone could expect. This proves Hanuman’s Management skills.

HAATH DHWAJ AUR DHWAJA BIRAJE KANDHE MUNJ JANEU SAJE ………..Hanuman Chalisa says that dressing sense of Hanuman was appropriate and relevant according his job and changed from time to time. Five evidences are available in Ramayan where Hanuman changed his dress and body. This once again proves his dressing sense and Management skills.

RAM KAAJ KARIBE KO AATUR ………….Hanuman Chalisa say that Hanuman was always ready to do anything for his boss Ram.  A good manager must have quality to work for his organization and boss at any time and at any cost. Hanuman’s loyalty was not hidden from Ram.

SUKSHMA ROOP DHARI SIYAHI DIKHAWA VIKAT ROOP DHARI LANKA JARAWA……. According to situation he was in, Hanuman changed his own size ranging from micro and macro. A good manager always has ability to show his power and knows when not to show his power. Hanuman thus proves himself as brilliant manager.

RAGHUPATI KINHI BAHUT BADAI ,TUM MAM PRIYA BHARAT SAM BHAI ………………. It’s only on very few occasions that the boss himself extends appreciation to his sub ordinates but Lord Ram appreciated him much and said that Hanuman is equivalent to my brother Bharat. Incidentally, while Ram was away in exile for 14 long years, his brother Bharat managed the whole kingdom but did not take credit for the work, and instead credited it to Ram by placing Ram’s Charan-paduka (footwear) on the throne as if Ram himself was managing the kingdom. Lord Ram honoured Hanuman by comparing him to his brother for being an Excellent Manager and still being humble enough to call himself his Das (servent) and credit all his work to him. Ram’s calling him similar to his brother is like giving 50% partnership in modern corporate world.

Advertising agencies always believe that Star Models or celebrities increase their Ad viewership and companies hiring them for their Ad campaigns too tend to believe that Star Models help in increasing the sells of the particular products they endorse on-screen. But is it true? No it is not true. I believe that Star Models are not a guarantee for successful brands. Do you believe otherwise?

Today every big advertising agency spends millions of rupees on Star Models like Shahrukh Khan, Sachin Tendulkar, Amitabh Bachchan, Yuvraj Singh, Dhoni, Bipasha Basu and so on. Sometimes they do so because the companies themselves have more faith in Star Models than good ad-concepts driven by non-star models. In fact it has now grown into a tradition in advertising industries that every big advertisement campaign must hire Star Models for the advertises. A brand as Pepsodent that has successfully kept itself in good position for long time without Star Models, now, feels the need to Get Shahrukh Khan on board.

I am taking up a controversial issue for advertising world but here I am giving some points that supports my views that not only Star Models are not guarantee for brand success but sometimes may even be harmful.

Before we start do you remember the television commercial for a Paint Emulsion brand which starred Amitabh Bachchan where he, by mistake, kicks and destroys a small hut made by a child and fills with guilt…? Can you name the Paint brand? No?? May be you can recall the advertisement Amitabh Bachchan did for a Electronics good manufacturer? Hey! He is Amitabh Bachchan whom you know very well and thus you must be knowing the ads he worked for and products that he endorsed! No? Well then do you remember the ad for a detergent powder where a character Lalita-ji played by a non-star Kavita Chaudhary tells you "… ki kharidari mein hi samajh-daari hai!" chances are more that you remember this 20 year old Lalita-ji ad.

Got what i meant to point here? You may love and remember your favorite stars but not the ads they worked for and products they endorsed. Just try to remember the brand name of shampoo which used by Dhoni or Bipasha Basu. It is very hard to recall the brand name of that particular product because we never see television commercial by our conscious mind. Our subconscious mind can not memorize the brand name of star performer advertise because our attention on the star model not at the brand and products. Can you tell me the brand name of  biscuits endorsed by Shahrukh Khan? You May or may not is not a matter but here we can analyze that our sub conscious mind is not ready to grasp brand name of product presented by Star Model.

Try recalling the advertising campaign of Vodafone where no star model or even no human being is available in their commercial. These Vodafone commercials are entirely based on Aliens like characters named ‘Zoozoo’ created by computer graphics. Remember “ Oho Dipika ji aaiye aaiye ye lijiye aap ka saman………………….!"? This television commercial is almost 15 years old but it is hard to forget despite fact that no star model was there but our mind accepted. Parle–G, Hipolin, Rasna, sprite, Mauti car, Glucon–d, Nirma and so many famous brands never had star model in their life cycle but it is still fresh in our mind. People mostly see Star Models in advertise, they get attracted to the model and heroine but not with that brand. That means our subconscious mind is directly biased towards model and heroine not with brand and product.

Consistency and continuity is essential for any advertise to penetrate the customers mind. If any advertisement repeats continuously, automatically customer pursue to purchase .At that time it doesn’t matter for who is brand ambassador of that particular product? Success of any advertisement is dependant on its presentation, theme, background music, repetition and at last the selection of model. Big model takes big remuneration for specific advertisement so advertise agency spends million dollars on remuneration. Vodafone spends nothing on model recently and its success story is here. Big star model is no guarantee of success. Success of advertisement is depends on so many things so expenses on big and star model is definitely loss making activity.

Let’s take another aspect of harm done by employing Star models. Remember the Mobile Service provider associated with Shahrukh Khan? "Airtel" and the DTH service provider? "Dish Tv" (thoda wish karo!). Both are services are unrelated to each other and thus there was no reason that could stop Shahrukh Khan from doing these Ads, at least not until Airtel launched its own DTH services… Shahrukh Khan vouching for Airtel Mobile but preferring Dish TV over Airtel DTH does turn into a negative publicity for Airtel DTH! Agree with me? You must! as the people behind Airtel themselves think so!! and thus Shahrukh Khan is now replaced by Sharman Joshi for Airtel mobile Ads.

Remember the cold drink associated with Aamir Khan? yes it’s "Coca-cola"! Remember the Aishwarya Rai’s first advertisement with Aamir? the one in which she enters the scene and asks "hi I am Sanjana, Got another Pepsi?" you heard it right "Pepsi". while Airtel is an example of Brand switching Models, Aamir is an example of Model switching Brands. If you are an Airtel mobile user and shahrukh’s fan, are you going to stop using it and switch to another mobile? or if you are Aamir’s fan, going to change your cold drink whenever Aamir switches to another cola brand? No!! "Seedhi baat No Bakwas" as a popular ad says, when you shop for a mobile connection you take decision based on call charges, plans, signal strength in your residential/work area, features you require etc and not for Shahrukh/Sharman, Hritik, Kajol or Abhishek Bachchan. similarly taste you like decides your drink.

To summarize why star model may be harmful to brand:
1. Subconscious mind is biased on models and heroine so it is very hard to remember the brand and product name.
2. Remunerations of star models is very high so it increases the capital expenditures
3. Big models and stars are no guarantee of success
4. Models play different role in different advertisements so people can not differentiate their specific role for that particular brand
5. If big model or star flops in his personal life it affects on brand image also for example if Sachin Tendulkar does badly for any test series people’s anger shows up on his brand but if he hits a century it is not going to favorably affect the purchases of that product.
6. We see the television for entertainment not for the commercials so models and heroines are our entertainment, we never treat them as brand ambassador. Above points may be contradictory but I think that big star and models may be harmful for advertisement. Fresh or small model’s remuneration is very low and people are not biased with them so rate of success may increase. Nirma, Rasna, hipolin,Vodafone are best example for it. They say success story by own brand image.

Every yoga and spiritual media channel covers Baba Ramdev for health tips and yoga, but there is more to associate with him and that is very big pharmaceutical business running in parallel named Divya Pharmacy.

Although Baba never pushes people into purchasing ayurvedic medicines from his Divya Pharmacy, but it is his great marketing style that people automatically pursue to purchase.

Today every pharmaceuticals company invests lot of money on advertising and marketing. A large part of these expenses goes to medical representatives’ salaries and training. But there is NO medical representative in Divya Pharmacy. Marketing is the phenomenon by which customer should come automatically to the counter for purchase and Baba Ramdev proved that he has those skills.

Baba Ramdev is extraordinary business man who spends nothing on advertising and marketing and recruits no medical representative. He himself is the medical representative for Divya Pharmacy and he himself does the advertising. There is no propaganda iin Baba’s marketing style. A good businessman needs leadership skills which is plenty available in Baba Ramdev

A good business man needs a clear vision for future and Baba Ramdev has superb vision for future. He knows that future would be health era, people will spent more money on health and fitness, this quality makes him a good business man. Farsightedness is basic characteristic of entrepreneur which is available in Baba Ramdev.

Goal oriented activities is also a powerful tool of Baba Ramdev, which makes him a good business man.

A successful business man needs capacity for taking right decisions at right time, Ramdev has a clear vision for future so he takes superb decision about yoga and ayurvedic pharmacy.

Innovation is basic character of successful business man, Baba Ramdev is very good innovator. Although yoga is ancient but Baba made some modifications to yoga activities and added some innovation to win the heart of people and result is that maximum number of people are now follower of Baba and Divya pharmacy is running successfully.

Every business needs a managed channel of distribution to reach at customer’s door step but Baba Ramdev runs a  well managed distribution channel without opening a single shop in country. This is miracle in marketing and business.

Any big business group must have various ranges of products according to market segmentation and Baba Ramdev has a large number of ayurvedic products in their portfolio. This is an indication of a successful business group.

Maximum profit with customer satisfaction is main motto of any kind of business. Baba Ramdev is giving constant satisfaction to the followers and this automatically turns Divya pharmacy into a profit making venture.

Baba Ramdev proved that no need to have or hire people with degrees like MBA to run a profit making business.

Modern business house like Tata, Birla , Reliance are involved in social marketing as a responsibility towards the nation and humanity wth Tata Memorial Hospital, Birla Temple, Reliance Education and so on. Baba Ramdev is one step ahead of these famous business houses as these business houses are primarily a business group who look into social works. Whereas Baba Ramdev is doing social services and the business is automatically growing and running. One can make out that who is better business man Baba Ramdev or these business groups? We can say that Baba Ramdev is business icon cum yoga guru.

Baba Ramdev is not only a yoga guru but he is very keen business man, a brand or even an icon in Indian spiritual and pharmaceutical industries. Although main motto of Baba Ramdev is not doing a business but students of any business school may learn the business skills of Baba Ramdev.

Here I am presenting some points in favor of Lalit Modi so that Management students and general public can understand the extraordinary abilities of Lalit Modi in the marketing sector. Modi, his last name, starts with “M”, and also with “M” starts the word Marketing. Co-incidence? May be!! But it is Modi’s Marketing skills that have taken IPL to a level that no one could have ever imagined, except Modi himself of course!

A product is the key part of marketing. Marketing says that product must have quality good enough to be adopted by customer, product should be unique in its features, and product must have a brand image. Lalit Modi took the 20-20 cricket format which was slowly getting popular and created an attractive product Indian Premier League (IPL) out of it. No sooner did the product IPL hit the market, it stormed the country and the world. While the franchises got all sold immediately, the entire nation and the world got in front of televisions or rushed to the stadiums to watch the matches. It got so popular that there was no looking back and seasons 2 & 3 followed within short periods.

Packaging is considered the most important part in Marketing in this modern world. Marketing says, a product should be attractive in looks, its packaging should be attractive, bright and unique. Same goes for IPL, the brainchild of Lalit Modi. , The concept in IPL itself is very attractive, and with each season the packaging has turned up more attractive, unique and lovable. Cheers girls , Brand name, Logo , Mono , Dresses and so many other things were introduced to improve the packaging.

Pricing is another important aspect in Marketing of a product. A lot have been said and written about high prices at which various franchises were sold. It actually does not matter that how much price a product is sold for when the customer is ready to pay that amount and is happy with the product. Did any franchisee complain about the prices they got the franchises for? or the viewers complained about the price of the tickets they paid to watch the matches in stadium or multiplex theatres? Lalit Modi set the most appropriate prices that not only made no impact to customer demands but also earned a high profit for the organizers.

Selling is an important part of marketing. Marketing can not be a success until products easily sell off at the counters. Marketing of a product can not be a success until customer demand the product. Short selling is crucial part of marketing. Lalit Modi‘s selling style is undoubtedly unique and marvelous and has proved himself as a marketing guru with IPL. Franchisees automatically rush to the IPL, and so did the audience and public who were keen to see the IPL. No part of the stadium was vacant till the end of tournament which proves the splendid selling style of Lalit Modi.

Advertising is vital part of marketing. We can not imagine about marketing without advertising. No advertising media remained untouched to IPL be it the television, newspapers, Internet,,buses, trains, word-of-mouth and more. The advertises motivated the public to watch the matches at the stadiums. On the other hand television channels ran their own ads to inspire people to watch at home with convenience. Multiplexes attracted the movie viewers to come and watch the matches on the big screen. All succeeded in their efforts and made the IPL a huge success.

These were a few points on Lalit Modi and Marketing. Overall we can say that Lalit Modi is a complete man of Marketing.

Most of the companies are still playing the five-day game called test match, while the consumer is playing very fast like a T20 cricket.

There was a time when it used to be a gentleman’s game with a five days of the game played at a leisurely pace with a rest day in-between; and of course, all the lunches and tea break.

There were, of course, enough voices of protest against the new rash format of cricket from the lovers of the classic format. But the increasing popularity of the one-day game gradually silenced those voices. Today IPL and 20-20 format is like fast foods as noodles and popcorn.

The cricket whites have given way to colorful dresses, hot and scantily dressed cheerleaders, and music on the stands, unique rules to make the game more unpredictable and pulsating, and, above all, packed stadiums with the audience sitting on the edge of their seats.

Ask any experienced cricket player and he will swear by the five-day format — it being high on strategy, mental strength, physical endurance, technique and so on. And yet the format is having survival problems. So what brought about this change in the game?

The audience changed the game. Simply, they wanted it faster, quicker, rougher and result-oriented. They were bored of the long-drawn game, and the draws and predictable results.

Marketing is no different. There was a time when the consumer had limited choices — both in terms of the products, and brand availability as well as the media options.

In those days, the traditional marketing methods worked. A customer would walk up to the local store, ask for the product by name (based on the highest brand recall) and the shop-owner would hand it over across the counter. And hence the awareness-driven media options ruled the world of marketing. Mass media-based advertising did the trick: Television, newspaper advertise, radio and wall painting were it.

The consumer had little choice and limited media options. He would consume almost anything you threw at him. It was here that the TV “peak hour” became an obsession with brands and agencies alike, and TRP ratings became something worth killing for. Today market is decided by consumer so we can say that consumer is like a GOD. Tailor made products is coming in market as per buyer’s choice and wants. Main motto of modern marketing is maximum profit with customer satisfaction, market moves where, their customer wants. Cricket has changed due to audience , in the same way as marketing scenario changed due to customer need, wants and ego.

Today, however, the consumer has changed. He no longer consumes media the way he used to. He has choices, he is no longer captive to traditional media options, and he has the power of choosing what he wishes to consume, when and how. He has too many products and brand choices and is short of time.

So while the consumer has evolved, a large number of brands are still using business models, which have been around for decades and seem to be dominated by single-minded focus and hence measure of “counting the reach”. Communication strategies for most brands still seem to be dominated with the awareness intent, rather than the conversation intent.
The consumer’s path to purchase today is anything but linear. Because the media consumption patterns and ‘media’ have changed, the information flow has so many varied touch points, and the brand experience originates from so many varied sources, that dependence on mass media as the starting point of brand communication initiatives is wrong.

Most of the companies and their products are still playing the five-day game, while the consumer is playing T20.

The consumer values awareness, in majority of the cases will base his decision not on the painted walls, nor on the number of times he saw the logo on TV, but on his own inferences drawn based on his own unique path to purchase, which could be a combination of peer group recommendation and reviews, store visits followed by online searchers, retailer’s recommendation, mechanic’s recommendations and other relevant conversations and interactions he has at the relevant touch-points which are focused within the last mile, or on social networks..

This evolution in the consumer’s path to purchase has meant that the marketing rules for brands, like cricket, have changed forever.

The consumer is spending increased time on-market and discussion. While cricket is changing time by time same as marketing is changing continuously. Cricket was the game of rules and nobody can change the rules same as old concept of marketing was sales oriented, main motto of marketing was gaining profit only, other side modern concept of marketing is just different like 20-20 cricket where main motto is maximum profit with customer satisfaction. Fast and modern cricket is very attractive same as modern marketing is very popular, modern cricket has win-win situation where players, organizer, sponsor and audience every body win.

Marketing consists 4P’S PRODUCT, PRICE, PLACE and PROMOTION same as cricket consists 4P’S PLAYER, POWER, PUBLICITY and PITCH.

Same at modern marketing has win-win situation where customer and company both feels there win in market. Cricket is playing like battle same as modern marketing is also play like war and ambush attacking is part of it

So conclusion is that cricket has changed from test match to T20 cricket same as marketing is change from old concept of traditional marketing to modern concept of profit making marketing.

HOW IS THAT???????? Umpire’s finger is still waiting for decision because …………………cricket and marketing ka KHEL ABHI BAKI HAI MERE DOST !!!!!!!!!!!

1. Define the problem
2. Gather information
3. Generate alternatives
4. Shortlist the action alternatives
5. Evaluate options
6. Select best alternatives
7. Implement it

Different management theories describe decision making process in different manner so no absolute process is available in management.

Autocratic decision making: The manager solves the problem with the available information and news; he may or may not get information from his staffs.

Group decision-making: The manager shares the problem with group , asking them to create alternative solution and attempts to reach on a decision.

Consultative decision-making: The manager shares the problem with staffs, cumulates ideas and suggestions and then takes decision.

Delegative decision-making : manager delegates the entire problem to staffs and subordinates supports the decision taken by the subordinates.

Intuition: key to decision making

Intuition is the ability to apply life’s wisdom in making business decision. Gut feelings are a data too and often lead to sound decisions. A smart and visionary manager needs to look beyond the data to crave the future for his company by making the right decision at right time. Managing by intuition is gaining importance in companies across the world and has become the most sought after skill body. Intuition offers managers a conduit to their wisdom and one can sense it by inner tuning of ones self awareness and GOD gifts also.

So we can say that decision making process is more of an art and very little of science because with experience we become wiser, knowledgeable and intuitive. The process could take a scientific turn when we analyze the data with the help of mathematical and interpretation skills. Once a decision is made we use logic to support to it.

It is my personnel opinion that tossing a coin is best option in making a final decision.

Smart retailers understand that shopping must be a positive experience for customers to get motivated to part with their wealth. All the great looking malls and stores mushrooming across India ought to be doing very well indeed. I wish that were true, though. Retailers are trying hard to provide shopping-plus entertainment and customer knows this. But when it comes to the crunch, customer will only buy products from places that truly value them by recognizing them as unique individuals.

"So where does technology fit into all this?" You might ask. My answer is:"EVERYWHERE." Just as all retailers want to be unique each customer wishes to be recognized as a unique individual with unique needs, Technology has to add to the business proposition by the enabling a positive and unique customer experience With point of sale terminals seen as the hub of all that are retailers holds sacrosanct, you’

Here "technology knowledge" on fast checkout times, customer relationship management, bar code readers and so on……

But if the key to customer retention in a store is customer recognition, how many POS terminals actually do more than take down my name and number while I am at a checkout counter? This is not customer recognition. Nor is it an effort towards Understanding customer need But if the software could log my request for a product I wanted, and enables sales representative to remind me the next time I come in know, I would be impressed. And what could I ask for if it could also reward me for my relationship with the store. It would give me, the Customer, a powerful experience and the retailer the ability to attract me again and again.

Yet how many POS systems are truly customer relationship management enabled and how many customer relationship management systems are truly transaction enabled?

As far as I know there are no customer relationship management systems that can allow transactions and despite a couple of honorable exception i shall not mention lest I be called biased -no POS system can truly provide customer relationship management capabilities.

So does a retailer get its customers to buy more? Retailers are really concerned that once a customer enters a store he should be able to address all his needs. In reality they are faced with frequent stockouts.There is tremendous potential for growth in just minimize the lost opportunities that pass retailers by everyday.

Today’s retail business needs to go beyond just the transaction. IT can and should be use to understand the transaction .Internationally. IT is central to:

• capturing customer behavior
• identifying customers as individual;
• personalizing targeted messages and offers and
• enhancing customer service or self service.

Retail business is also use technology to stay up-to-date on:

• What products sell in which store?
• Who buys them?
• Which products need to be ordered and by when?

Does technology in a retail enterprise address these issues? We might call our tech investments customer relationship management data warehousing, supply chain management or any other techno buzz word, but we should evaluate whether IT is just a passive prop in a retail business. Or whether it is the category Killer that the CEO demands of the CIO.

Lord Hanuman had forgotten the very existence of his power and strength and lost his morale when he was asked to jump across the ocean to search Goddess Sita who was captured by Rawan. Jambwant then reminds Hanuman of his powers, but Hanuman hesitates. Will he be able to use the powers and perform as everyone was expecting from him? After all, the powers were lying unnoticed within him for a long time and remembering them once again doesn’t mean he would be able to use them to the fullest. It was the motivation that Jambwant gave him that helped him to perform the task given to him. This is a superb example of why even seemingly powerful man would require to be motivated.

Another excellent example of need of motivation is the Bhagwat Gita where Lord Krishna motivates Arjun who drops his weapons after he sees that hundreds of thousands of soldiers would die as a result of this war. A number of his relatives fighting from Opponent’s side, and whom he loved too much would die for his want of the throne. Lord Krishna tells him why he should fight, and why he should not worry about those who would die and we all know the outcome of the war.

We are ordinary human so we too need to know how motivation is important in our life and management. Motivation is very common word but it is very uncommon in man because it is very hard to self motivate when one is in trouble and facing problems in life.

Motivation as core of management, it is essential function for manager for actuating the people to work for the accomplishment of objectives of the organization, a manager has to make appropriate use of various techniques of motivation to encourage the employee to follow them. Motivation is an effective instrument in the hands of manager for inspiring the work force and creating a confidence in it.

“Will to work” is necessary for achievement of organizational goals, then motivation is only tools to achieve the target.

The word motivation is derived from word motive which means any idea, need or emotion that prompts a man in to action; there is some stimulus behind it. Motive can be known by studying his needs and desires. There is no universal theory that can explain the factors influencing motives which control man’s behavior. Distinction between them may be made among need, incentive and motive.

This is to emphasis that any need present in the individual does not necessarily lead to action. The need has basic to be activated which is the function of incentive. Incentive is something which tends to incite towards some goal. Need is the starting point of motivation. An unsatisfied need creates tension that stimulates drives within the individual. These drives generate a search behavior to achieve goals that will satisfy the need and lead to reduce tension. Human needs may be classified as basic physiological needs like food, water, sleep, sex, air, clothing and social and psychological needs like recognition, self esteem, sense of duty and so on.

Famous authors like Maslow, McGregor, Herzberg has already given their different theories and principles on it. Accordingly we can classify motivation into three types:

1 Financial and Non Financial Motivation: Financial or monetary incentives are meant to satisfy those needs, so money play very important role in motivation while non financial motivation like promotion of employee, certificate, and appreciation letter is also important tools to motivate

2 Extrinsic and Intrinsic Motivations: a person who gets reward in between his working called intrinsic motivation like promotion of employee from officer to manager while a person who gets reward after completion of task called extrinsic motivation

3 Motivator and Penalty: “Well done”, “Good job”,”Splendid” these are few words to motivate some body for any task this is motivator. While “if you will not complete your task within time you will be terminated from company” or “you may be penalized” are also a part of motivation. Penalties are also a part of motivation is my personnel ideology.

Although it is very important to be innovative, most of the organization do not have either the desire or the resources for it. All organization and people working for them are creative, but they make an organization innovative only if they come out with innovative results. In the current area of a fast changing business environment, business are not only expected to match the needs of people by adjusting their existing function with new needs of the customer, but are also expected to revamp their existing systems to develop new ones.

Most of the organization have realized the need to be innovative, and the remaining ones, who consider it a burden to be innovative, have either ignored or forgotten its importance as a ‘competitive advantage’. This notion among the leaders who are in charge for managing organizational innovation has made them look upon the ‘innovation process as a tiresome and challenging task. Innovation is the product of new way of thinking and doing things. Innovation takes two forms, radical or revolutionary innovation and incremental or evolutionary innovation. Often, innovation are evolutionary, but every now and then, they occur in a revolutionary manner too.

Since the evolutionary innovations are incremental in nature, the system environment of the business will not struggle to accommodate the innovation, be it an internal innovation, which improves the organization function, or an external innovation with commercial value. However, revolutionary innovation results in altering the internal system requirements. For example, the innovative entrepreneur JEFF BEZOS’ venture into online selling of books: such radical innovation totally redefines the way business is done in the future, in comparison with the past. This also creates tension and uncertainty among the member of the organization.

To be innovative is a challenging task. Added to it are other complexities of registering invention to patents and trademark offices to protect intellectual property rights. Organization that want to lead the market by being a forerunner of innovations must be fast and flexible to convert a new idea into a product or service, which will benefit the organization in term of being different compared to other products in the market. The reason for the need in swiftness and flexibility is that certain ideas, in spite of having a high potential for succeeding in future, are ignored or rejected due to lake of initiative and interest among the executives, who screen and review the invention. IBM was the first to invent the database management system, but it failed to market it. This was later done by Oracle. Therefore, an essential task for the leaders of organization is to be receptive to creative inputs, and to create and develop an environment conductive to the conception of an idea, then to groom it until it is taken to the market as a commercial product.

Ways to be an Innovative Organization

An Organization Can Become A Leading Innovative Organization By Several Ways. Some Of These Are:

1. Innovative Strategies.
2. Innovative Business Model
3. Innovative Old Intervention.
4. Innovative Product
5. Innovative Services
6. Innovative Solution
7. Innovative Processes
8. Innovative Technologies
9. Innovation In Marketing
1o. Operational Innovations Etc.