Savjera

What is a back-to-back agreement in International Business?

2017-11-27T05:02:00.005-08:00

A back-to-back agreement is an easy to conclude form of partnership, mostly used if you work together on one specific project. The parties remain independent, no new legal entity is created. The client has an agreement or project contract with the main contractor, who purchases part of the activities from the subcontractor. Specific for a back-to-back agreement is that the subcontractor

39 essential philosophies from most famous marketers.

2017-10-19T06:21:00.001-07:00

I believe you can learn something from everyone—as long as you’re listening. We’re always building on the legacy and lessons of those who have come before us. For marketers, this is quite a legacy indeed. Although the discipline of marketing only emerged in the 1900s, it builds on a foundation of sales, advertising, copywriting and relationship-building that is much older.

Why India is favorable for Western companies but they struggle in China?

2017-10-10T04:05:00.001-07:00

Amazon CEO Jeff Bezos in Bangalore, India. Photo credit: Manjunath Kiran AFP for Getty Images. In this article, you can learn a comparative analysis between China and India for Western companies (Precisely-US Tech giants). Consumers: How much love can money buy? Local competition: How much market share can your money buy? Government: How much sacrifice does it take to appease the higher

The Mind of a Buyer-In depth analysis

2017-07-12T11:33:00.000-07:00

The academic period is going to begin soon and visiting professor (l'intervenant) like me is getting ready for another adventure with a different group of people and personalities. It's a joy to transfer knowledge and see them growing. While preparing the teaching materials for sales management students, I thought to share the summarised information for my entrepreneur friends on

How GST can impact Imports and Exports in India

2017-07-06T09:32:00.000-07:00

The new goods and services tax (GST), launched on July 1, 2017, will change the way of doing business in India. It is likely to have a significant impact on the international trade of goods through changes in the structure of import and export taxation, and the withdrawal of various indirect taxes and exemptions. GST impact on imports In the previous tax system, the imports of goods and

Introduction of GST in India and its Impact on Foreign Investors

2017-07-04T01:23:00.000-07:00

India will soon be in the midst of its most significant tax revolution since 1947. Here is a primer as to how the coming of this new structure will transform business as usual for Indian companies and foreign firms.A small car helped French carmaker Renault make a big impact in India. Compact hatchback Kwid became a runaway success as soon as it launched in late 2015 and helped establish

All you need know about BLOCKCHAIN

2016-07-21T04:35:00.004-07:00

I am sure you might have heard of blockchain in Tv news, Newspaper or on the Internet. What interest me to write about it? I admit that it does not directly linked to the topics I like to write. However the impact of blockchain seems very vast and the attention paid to this technology by world's pioneer bankers, convince me to write about it. In France, BNP Paribas, Societe

Lesson from Chinese Management Approach

2016-02-03T02:30:00.000-08:00

In general business in asia really a challange from western prospective. There are multiple reasons and I am sure you might aware of it. Due to cultural and histrorical background every country in Asia having their own style of doing business. Due to economic success of china I was interested in discovering their strategy of business and tried to understand how does it differ from

Untold story of International Business Barrier

2016-02-02T13:30:00.002-08:00

I have learned biggest lession about international business is "uniform management practice does not work when we cross the border". There are plenty of factors need to taken into account for cross border business. Dont worry here I am going to explain you how some key factor impact the sucess and what should be taken into consideration:- 1)Institutional character 2)Physical

10/10 Principle of Business Success

2016-01-14T03:00:00.000-08:00

I know that business transformation is not so easy. It’s important for an organization to embrace the change as per market demand. There are many companies this day that has fall into the pit of stubbornness. And, modern managers like you know that if business does not mold as per market demand then it’s easier to lose competitiveness & market share which may resulted to slow death. So

5 Important Tips to Boost Your Business

2016-01-12T06:18:00.000-08:00

Every business owner or management team of a company, large and small are focusing on one thing commonly - increasing the value of their business. Don’t you think? So in my opinion, you should focus on implementing strategies that best seize opportunities for growth and determine whether or not it makes sense to take on a partner in pursuit of that growth.

Secret Strategy of Business Success

2016-01-11T04:57:00.003-08:00

While brainstorming on customer experience development and cost reduction, I came to think about business strategy or business strategic planning. And my curiosity to solve the problem brings into the research world to discover more about it. I went through the some research articles of Porter (1980) which gave me detail understanding to solve the problem hence I thought to share my

Strategy of Customer Knowledge Management

2016-01-06T00:49:00.001-08:00

Customer Knowledge management (CKM) is the process of capturing, developing, sharing, and effectively using organizational knowledge. It refers to a multi-disciplinary approach to achieving organizational objectives by making the best use of knowledge, Here I am going to talk about Common Phase (Begin from where you are ) Set up a Strategy Fix the basics Transform

Customer Service Process Improvement Guide

2016-01-04T05:38:00.001-08:00

Creation and implementation of SOP (Standard Operation Procedure) in Customer experience department is one of a challenging task. Process improvement is a vast subject and can take months or years depend on various factors. I experienced that lack of motivation, knowledge and resource to implement the process improvement project can be a vital issue. Hereby I am going to explain some

How Self-Service may lead to customer defect (Prevention Guide)

2015-12-31T07:39:00.001-08:00

It’s time to say goodbye to the year 2015 and welcome to the year 2016. With New Year celebration many of us started planning and listing all your personal and professional goals. Maybe some of you have a goal to improve the self-service channel by knowing its multiple advantages. Self-service is in one of a strategy in customer experience development and you certainly knowing that

Hidden Side of Customer Relationship Management

2015-12-29T04:39:00.002-08:00

For Christmas holiday travel I was on SNCF website to buy a train ticket, I recognize that my friend is having loyalty points to use, which kept since 4 years. After spending 30 minutes of browsing here and there on proposed website, we were disappointed by all the offers and perceive that it’s worthless. Another Example of Intermache (Hypermarket chain), yesterday I notice that my

How to be customer-centric organization (Step by Step Guide)

2015-12-16T22:17:00.002-08:00

The Importance of customer-centric organization is no more arguable as most of us knew their pros and cons. A week ago I came across with an article on Transformation Methodology by Uhl and Gollenia (2013). It inspires me to relate my experience and transformation methodological model with customer experience development context. In order to help those who is looking to implement CEM and

How to measure Customer Goodwill?

2015-10-28T04:10:00.001-07:00

While reviewing the customer experience strategy I had a great challenge to rate the customer satisfaction and find the way to calculate Customer Goodwill. The measurement of customer satisfaction has continued to rise. I felt that need and probably you may also have or you will have in near future if you are also customer centric. Measure Customer satisfaction Hurdle in the measurement

One vision for the group or each business should have a vision?

2015-10-26T07:58:00.002-07:00

The Business group is a great way to meet your business to business target market. I have observed

How to Start Your Own Direct Sales Company

2015-04-07T03:30:00.000-07:00

By Rick Suttle, Demand Media , chron.com There are several different ways to start your own direct sales company. You can either sell for an existing company or create your own direct sales business from scratch. In either case, you will be selling to consumers directly or through the home party plan. Set up your office at home. You will likely need a DBA, or "doing business as" name, and

How to write Thesis (educational)

2015-03-12T03:46:00.002-07:00

Notion of Research Topic The idea of «subject» in management science is taken from the pure sciences. • In management or social science, the researcher is often confronted with « social constructions », phenomena or processes. It is better to use to use other terms here, such as « research theme » or «research proposition», which are more appropriate. It is essential (and the starting point

How to make case-study on Sales and Marketing division of an enterprise?

2015-03-12T03:08:00.000-07:00

To understand the Sales and Marketing division and before a figure out the problematic area, need to answer following question ------------------------------------------------- Who? ===== Who is responsible for Marketing decision? Who is responsible for Sale? Who is responsible for Customer Care? Establish relation ============== What are the links between marketing, sales and CC? Do

Reason of Conflict between Sales and Marketing

2015-03-08T13:38:00.000-07:00

As per experiences and studies, there is

Practical relation between Sales and Marketing

2015-03-08T11:27:00.000-07:00

Source: hbr.org Practical relation between Sales and Marketing: Among Small, Medium and Big Enterprise Relationship between the

Marketing Model - 4P, 4C, 4R, 4S, 4V

2015-03-08T09:59:00.003-07:00

4P: Product, Price, Place (Distribution), Promotion 4C: Consumer, Cost, Convenience, Communication 4R: Relativity, Reaction, Relation, Retribution (Reward) 4S: speed, Service, Satisfaction, Sincerity 4V: Variation, Versatility, Value, Vibration