Inbound Marketing Or Demand Generation? Both Approaches Need To Be Results And Data Driven
Today’s marketing is highly complex, with many different moving parts, a variety of skill sets needed to execute it and an overlay of technology. To really do it right you need UI/UX, conversion rate optimization, content expertise, web development, lead nurturing, paid search and organic search just to drive leads for your sales team.
But the tactics are only part of the puzzle. The real challenge comes from being able to analyze the performance of those tactics quantitatively and then adjusting delivery to increase performance month over month.
You need a team of data-obsessed marketers to do this well. Because marketing is so complicated and data is so critical to success, companies are finding it increasingly difficult to hire for these skills. That’s why it’s a smart choice to work with a digital marketing agency that features these skills, nurtures these skills and has operationalized the delivery of these skills for its clients.