You Might Think This Is Easy, But Data And Experience Tell A Different Story
You’re working hard to generate enough leads to drive you well past your revenue goals, but something’s going wrong when sales picks up the leads and you’re not sure what. While people in sales have always done what they wanted with little input from marketing, now it seems like this might be a bigger issue than you originally thought. What do you do?
Sound familiar? Leads are going up, but revenue is remaining stagnant and sales is still complaining about the quality and quantity of leads that marketing generates. You’re not crazy; prospect handoffs between marketing and sales are a real issue. Our research shows a lot more can be done to make sure the prospect has a smooth and positive experience once sales gets involved.