Marketers Killed Another Great Tool For Getting To Prospects By Overdoing It Again!
In case you missed it, Facebook announced major changes on Thursday to the way it plans to manage your newsfeed. Now its two billion monthly users will see a different stream of content.
You probably noticed a lot fewer ads from brands and publishers and a lot more content from your friends and family. This new algorithm is also going to favor content that draws a lot of comments over posts that are popular but don’t elicit comments.
WIRED reports that according to Adam Mosseri, Facebook’s newsfeed boss, “video, news and other content from formal Facebook pages will get less prominence than posts from friends and family. It means that the number of comments on a post will count more than the number of likes, and it means that posts where people have taken the time to write long comments will get more weight than those with only short comments. News and video will continue to appear in newsfeeds, but the number of friends sharing it will matter more than its overall popularity.”