CICOR Marketing https://cicormarketing.com Digital Marketing for the Modern World Fri, 15 May 2020 15:40:54 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.1 Doing Business In The Wake Of COVID-19 https://cicormarketing.com/doing-business-in-the-wake-of-covid-19/ Fri, 15 May 2020 15:38:28 +0000 https://cicormarketing.com/?p=2312 Doing Business During COVID-19 It goes without saying that the global pandemic of COVID-19 has affected nearly every business in some way or another.  As businesses have been struggling to adapt and overcome the change in their business, there are a variety of things that can be useful to thing of along [...]

The post Doing Business In The Wake Of COVID-19 appeared first on CICOR Marketing.

]]>

Doing Business During COVID-19

It goes without saying that the global pandemic of COVID-19 has affected nearly every business in some way or another.  As businesses have been struggling to adapt and overcome the change in their business, there are a variety of things that can be useful to thing of along the way as you are working toward keeping your business afloat in the wake of COVID-19.

  • Be patient, listen, and adapt to the changing environment
  • Learn new technology and implement it to improve your business
  • Stay connected with customers, clients, and even your own staff
  • Make what you do more relevant to your customers / clients
  • Lead your market industry during this time of crisis

More than ever, the need for businesses in every industry need to look forward to the future and how to effectively keep their business operational.  Regardless of the size of the company, the need to implement better communication and technology can be a sustaining factor for their success.  From retail to B2B, the ability to keep your customers informed through email marketing and CRM technology can let each of them easily know that you are still there for their needs and can meet the product and services that they are looking for.

While looking at the trends across a variety of business verticals, the ones that have the greatest success are the ones that can quickly adapt and lead their market during this crisis.  Knowing (or anticipating) customer demands, client interactions, and even fulfilling request in all aspects of your business can be the determining factor in the end.

The post Doing Business In The Wake Of COVID-19 appeared first on CICOR Marketing.

]]> Make sure shoppers shop your business https://cicormarketing.com/make-sure-shoppers-shop-your-business/ Mon, 20 Jan 2020 15:01:31 +0000 https://cicormarketing.com/?p=2245 Right now, somewhere not far from you, someone is looking on social media, considering where to buy something. It's an online conversation that happens repeatedly every day. Make sure you have a social strategy that turns shoppers into customers.  It doesn't matter if your potential customers are for products or services, it is essential to [...]

The post Make sure shoppers shop your business appeared first on CICOR Marketing.

]]> Right now, somewhere not far from you, someone is looking on social media, considering where to buy something. It’s an online conversation that happens repeatedly every day. Make sure you have a social strategy that turns shoppers into customers.  It doesn’t matter if your potential customers are for products or services, it is essential to ensure that you can (and do) engage them in order to increase the revenue to your business.

  • Create your brand on social media to boost engagement.
  • Improve social customer care on Facebook and Twitter.
  • Respond to your customer reviews on Google and Yelp.
  • Track the most important social media metrics for 2020.

Having a Social Media strategy as part of your company branding allows your potential customers to know who you are, so follow through with even the most basic of steps on social media channels and begin your path to better customer engagement.

The post Make sure shoppers shop your business appeared first on CICOR Marketing.

]]> Social media & SEO: what’s the connection? ❤ https://cicormarketing.com/social-media-seo-whats-the-connection-%e2%9d%a4/ Sun, 19 Jan 2020 14:00:56 +0000 https://cicormarketing.com/?p=2240 And, how Yoast implements structured data. In today's newsletter: Does social media influence your SEO? A story about Schema: The journey of a little robot This week's reading material Does

The post Social media & SEO: what’s the connection? ❤ appeared first on CICOR Marketing.

]]>

And, how Yoast implements structured data.

In today’s newsletter:
* Does social media influence your SEO?
* A story about Schema: The journey of a little robot
* This week’s reading material

Does social media influence your SEO?
Facebook, Twitter, Instagram, LinkedIn, and more. The popularity of social media has risen and probably will keep doing so. As a company, maintaining these social media platforms probably sounds like a lot of work. Maybe you’re even asking yourself if it’s worth it: Does social media even influence my SEO (https://yoast.com/social-media-influence-seo/#utm_source=newsletter&utm_medium=email&utm_campaign=january-19-2020) ? Well, that’s the question we’re going to answer today.

PS. While you’re at it: Do you follow us on our social media yet? You can find us on Facebook (https://www.facebook.com/yoast/) , Twitter (https://twitter.com/yoast) , LinkedIn (https://www.linkedin.com/company/linkedin/) , and Instagram (https://www.instagram.com/yoast/) !
A story about Schema: The journey of a little robot
Structured data and Schema can be confusing, but it is very important as it is your way to communicate with Google and all other platforms! To make Schema easier to grasp, Edwin wrote this story about Schema, structured data, and robots (https://yoast.com/story-schema-structured-data-robots/#utm_source=newsletter&utm_medium=email&utm_campaign=january-19-2020&utm_term=release-12-8) .

In Yoast SEO 12.8 (https://yoast.com/yoast-seo-12-8/#utm_source=newsletter&utm_medium=email&utm_campaign=january-19-2020&utm_term=release-12-8) , we’ve made our Schema structured data implementation a bit more flexible by making it possible to look for a public class property named identifier. We’ve also improved the documentation for the Schema structured data HowTo block (https://yoast.com/wordpress/plugins/seo/howto-schema-content-block/#utm_source=newsletter&utm_medium=email&utm_campaign=january-19-2020&utm_term=release-12-8) .

Try it yourself, get Yoast SEO now! ▸ (https://yoast.com/wordpress/plugins/seo/#utm_source=newsletter&utm_medium=email&utm_campaign=january-19-2020&utm_term=release-12-8)
This week’s reading material:
* Help improve Yoast SEO academy and get an 11% discount! (https://www.surveymonkey.com/r/yoast_academy_survey)
Would you like to tell us what you think of the Yoast SEO academy courses? Grab this chance to share your thoughts through this survey!

* When is your blog post ready for publication? (https://yoast.com/blog-post-ready-publication/#utm_source=newsletter&utm_medium=email&utm_campaign=january-19-2020)
It can be hard to decide when your post is ready. Here you can find a checklist with 6 steps to help you decide when to hit publish!

* 5 reasons why your site isn’t showing up on Google (https://yoast.com/5-reasons-why-your-site-isnt-showing-up-on-google/#utm_source=newsletter&utm_medium=email&utm_campaign=january-19-2020)
Hit publish on your first article, but can’t find it on Google? There are several reasons why that might be. Here are five reasons to start!

* SEO Basics: What is a permalink? (https://yoast.com/what-is-a-permalink/#utm_source=newsletter&utm_medium=email&utm_campaign=january-19-2020)
The permalink is the full URL you see for any given piece of content on your site. In this SEO basics article, we’ll explain what it means.

https://yoast.com/what-is-a-permalink/#utm_source=newsletter&utm_medium=email&utm_campaign=january-19-2020

============================================================
** Tell us what you think about the Yoast Newsletter (https://www.surveymonkey.com/r/5Q77HFL)
** ▸ (https://www.surveymonkey.com/r/5Q77HFL)

Keep reading! Follow us:
** Facebook (https://www.facebook.com/yoast)
** Twitter (https://www.twitter.com/yoast/)
** Link (https://www.instagram.com/yoast/)
** Pinterest (https://www.pinterest.com/yoast)
** YouTube (https://www.youtube.com/yoast)
** Website (https://yoast.com/#utm_source=newsletter&utm_medium=email&utm_campaign=january-19-2020)
Copyright 2020 Yoast, All rights reserved.
You are receiving this email because you subscribed to this newsletter on yoast.com.

Our mailing address is:
Yoast
Don Emanuelstraat 3
Wijchen, Gelderland 6602 GX
Netherlands
** unsubscribe from this list (https://yoast.us1.list-manage.com/unsubscribe?u=ffa93edfe21752c921f860358&id=972f1c9122&e=8322b5f3c3&c=89b5bb32c8)
** update subscription preferences (https://yoast.us1.list-manage.com/profile?u=ffa93edfe21752c921f860358&id=972f1c9122&e=8322b5f3c3)

The post Social media & SEO: what’s the connection? ❤ appeared first on CICOR Marketing.

]]>