Scharnetzki`s

The shortcoming of a Like button in face of the loss of a human

Ralf Scharnetzki — Mon, 25 Jul 2011 17:43:20 +0000

Nothing has improved in the last two years, Facebook – the McDonalds of Social- is making it even worse. Social networks have yet to find a respect-full way of addressing and supporting more aspects of human life. Source: http://www.geekwire.com/2011/google-engineer-steve-lacey-victim-car-wreck-kirkland Find more details of this tragedy here: http://www.king5.com/home/Road-rage-suspected-in-fatal-Kirkland-crash-126093229.html Worth reading: Robert Scobles thoughts about Steve “The [...]

Too many Apps : Distraction caused by switching between multiple applications, windows and tabs

Ralf Scharnetzki — Sun, 22 May 2011 11:06:25 +0000

Context switching between multiple applications, windows and tabs creates distraction. Source: Researchers from uSamp conducted for harmon.ie an online survey of IT users working in U.S. and global companies Survey Demographics: uSamp fielded the survey on digital distraction March 11-29, 2011 to 515 IT users. Respondents work in US and global businesses of all sizes, [...]

PageRank, EdgeRank, PeopleRank : secret algorithms lead your attention

Ralf Scharnetzki — Sat, 22 Jan 2011 12:54:00 +0000

“Attention is the cognitive process of selectively concentrating on one aspect of the environment while ignoring other things. Attention has also been referred to as the allocation of processing resources.” http://en.wikipedia.org/wiki/Attention PageRank is part of Google`s software that decides what will be shown as a result to your search. http://www.google.com/corporate/tech.html EdgeRank is a name used for Facebooks algorithm that [...]

Getting your online Wishlist is on the Wishlist of every Marketer

Ralf Scharnetzki — Mon, 29 Nov 2010 19:54:40 +0000

Christmas is coming; everyone has wishes. Some companies wish to get your data. Amazon : Universal Wishlist – enter items even from other websites (across websites) and win a price Steam : Win games from your wishlist, assign priority by simple drag and drop (but how do you remove an item from the wishlist ?) [...]

Guy Kawasaki : self referential, great communicator

Ralf Scharnetzki — Tue, 23 Nov 2010 19:59:24 +0000

Update: 27.11.2010 Added URL´s to the tweets and retweets Recently on Twitter: http://twitter.com/GuyKawasaki/status/6930856211910656# This tweet generated 59 retweets with Kawasakis name mentioned according to Google (27.11.2011) Kawasaki links in his tweet to this shortened URL http://om.ly/BCXuq, its long URL is: http://thebulletin.us/articles/2010/11/20/business/columns/marc_kramer/doc4ce814e5e1cf1866199322.txt# In that article we can read: MK: Who is the best communicator the public would [...]

OneNote grouping objects : poor workaround for an essential missing feature

Ralf Scharnetzki — Tue, 23 Nov 2010 19:30:07 +0000

Update: 27.11.2011 Added workaround “Grouping objects in one image” Microsoft OneNote is a great application to gather information across other apps. Its also great because often it does things different and better than other Microsoft apps (example: no saving required). But unlike PowerPoint it has no functionality to group objects. That is a missing feature [...]

Meta criticism of information aggregation and filtering services: the danger of losing control about our decisions

Ralf Scharnetzki — Sat, 06 Nov 2010 10:03:44 +0000

Metacritic is a very valuable service that aggregates reviews into a “Metascore” for entertainment products like games. For “Supreme Commander 2″ Metascore is calculating a user score of “6.1″. Included in this is the score of “4″ from user “Breck”. The issue: “Breck” is not rating “Supreme Commander 2″ with a “4″, his comments are making [...]

Finally a native Mac App Store : when will Windows get one too?

Ralf Scharnetzki — Wed, 20 Oct 2010 19:11:39 +0000

We asked a while ago for it, now we will get it first on Apples Mac OSX: an AppStore for the Desktop OS. Read all about todays announcement on Engadget: Live from Apples Back to Mac event When will Microsoft follow with one AppStore for Windows? Or maybe Microsoft should buy Steam and get by [...]

Will my computer run this game ? Great overview of laptop graphics card performance

Ralf Scharnetzki — Tue, 17 Aug 2010 09:55:37 +0000

A question asked again and again: Will may laptop run this game ? At least for Windows games you can find a great overview of laptop graphics card (currently NVIDIA GeForce GTX 480M SLI and ATI Mobility Radeon HD 5870 Crossfire are at the top of the list) gaming performance at notebookcheck.net. Source: notebookcheck.net

German news paper F.A.Z. and Mercedes-Benz demonstrate today together why Adobe Flash is often seen as bad

Ralf Scharnetzki — Sun, 08 Aug 2010 13:42:05 +0000

Update: 18.11.2011 MacBook Air battery time reduced by Flash comment added Go today to www.faz.net and see how a flash advertisement can make use of 50% of your CPU. To paraphrase the text of the ad: Please Mercedes-Benz continue to “search for the best solution”, also for your web advertisement technology. Thank you. arstechnica.com is providing the [...]