SCHAWK! - Insights

Anthem Sightings, Vol. 4: This Way Forward to 2012

jfletcher — Wed, 11 Jan 2012 15:36:12 +0000

In this, the largest Sightings to date, Anthem weighs well over a dozen timely subjects of importance to marketers and keen observers of culture, politics and modern life. They include The Youth Movement, The World’s Middle Class, Urbanism, Extreme Sensory Experiences, Building 21st Century Skill Sets, Where Trust Resides and more.

If 2009 was about retrenchment around the globe, 2010 about “bounce-back” for a fortunate few, and 2011 about uncertainty, instability and skepticism, 2012 “is the year of Movement and Progress across a number of dimensions,” Anthem Worldwide forecasts in its fourth Sightings report, “This Way Forward to 2012.”

Anthem Worldwide is Schawk, Inc.’s dedicated strategic design division, and this Sightings will supply you with provocative viewpoints on a crucial year worldwide. It’s free.

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AnthemWW_Sightings_2011_Issue4.pdf

Being There 10: Observations of Being in Asia

jfletcher — Tue, 10 Jan 2012 16:48:55 +0000

If you want to do business in Asia, you'll need to know these 10 observations of business life in the world's most diverse marketplace.

There's an expression in China: "Bamboo is stronger than steel." It means that bringing your business to China or other countries in Asia requires a certain amount of flexibility, so says this Special Report via Brandimage.

In fact, due to cultural and environmental conditions, wielding an iron fist and being too rigid in your decision-making may actually limit your chances for success in business, the report continues.

If you're a follower of international business conditions, we highly recommend this short, helpful report. Download it here, and learn more about Brandimage.

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Brandimage BeingThere 10.pdf

Global Asset Integration for E-Commerce: A Brand Point Management Perspective

kfryday — Mon, 09 Jan 2012 19:29:59 +0000

Global Asset Integration is a scalable, integrated process that organizes, streamlines and strengthens the means of creating and managing large quantities of compelling e-commerce assets. Download this e-commerce white paper.

Brands put tremendous energy into e-commerce stores today. It’s not just the visual appeal of the products that matters; it’s time to market, too: once a product is in the distribution center, it needs to quickly become “an image” online to maximize competitive advantage and sales.

Making this happen requires Global Asset Integration for e-commerce, an scalable, integrated process that organizes, streamlines and strengthens the means of creating and managing large quantities of compelling product assets like product photography, animation and copy, and makes definitive versions available for commerce opportunities in multiple media worldwide, especially online.

Global Asset Integration pays enormous benefits, but it demands specific skill sets for brand owners and their partners, integrating content creation, digital asset management and e-commerce content publishing. This free Schawk white paper explains Global Asset Management in detail, offering a blueprint for ambitious consumer brands to make their e-commerce presence more compelling, consistent and profitable.

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SCW_GAI_Paper.pdf

Schawk! Patterns, Inaugural Issue: How the East Is Won

jfletcher — Tue, 22 Nov 2011 16:08:04 +0000

Schawk’s inaugural quarterly Patterns report looks at China: demographics, e-commerce, packaging regulation, beer, private label and pharma.

All the world’s big businesses are looking to China. As this country of 1.3 billion opens its doors and modernizes, it offers enormous opportunities for Western companies, especially retailers. But the path is complicated.

The Chinese government both creates and limits opportunity; Chinese consumers are a vastly varied and quickly evolving group; strong government regulations and mixed anti-counterfeiting are ever-present threats.

Schawk’s inaugural quarterly Patterns report looks at China from many angles: demographic trends, e-commerce, packaging regulation, beer marketing, private label trends and the pharmaceutical industry. What emerges is a portrait of a country offering unprecedented opportunity and unprecedented challenges as it changes right before our eyes.

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Schawk! Patterns, Inaugural Issue: How the East Is Won

Anthem!OS, Fall 2011

jfletcher — Wed, 16 Nov 2011 23:02:23 +0000

Read Anthem Worldwide’s inaugural Anthem!OS newsletter, offering our take on trends, issues and strategies from the world of tech branding.

Anthem Worldwide, Schawk’s brand development division, introduces Anthem!OS, featuring original, insightful interpretations of the world of tech branding today. In this issue, we argue for “Return on Influence” as a better measure of social media effectiveness; we go “behind the numbers” on how tech brands are ranked in “value; and we analyze the options available to Netflix when it launched the problematic Qwikster brand.

And there’s more: We spend time with tech marketer Justin Merickel of Efficient Frontier discussing its Digital Marketing Suite; and we ask (and answer) the questions "Is the new Lytro camera too cool?" and “Should your search engine ads include branding?”

Download Anthem!OS now. It’s free.

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AnthemOS_Fall_2011_FINAL.pdf

Today’s Women: Newfound Power, Persistent Expectations

jfletcher — Thu, 03 Nov 2011 14:30:26 +0000

Anthem research suggests that marketers are behind the curve in marketing to the real aspirations and motivations of today’s women. This paper by Anthem VP Kathy Oneto is a must-read.

American women today have more influence than they ever have, and it’s growing. They earn more college and master’s degrees than men and account for half of law and medical degrees; they held on to more jobs than men in the last recession; they have a strong presence in job categories expected to grow in the next decade; and economists forecast that they will earn more than men in comparable roles within the next 15 years.

Despite all this, women still feel the age-old pressure to do it all, look good and be liked. Anthem’s original research suggests that this creates a tension in women’s lives, and that traditional marketing messages that leverage these pressures might not be as effective as marketers think.

Kathy Oneto, Vice President of Brand Strategy, writes that marketers “have an opportunity to evolve their approach by having more authentic dialogue with women—dialogue based on a foundation of deep, empathic understanding.” The result could be good for women – and for brands. Read “Today’s Women: Newfound Power, Persistent Expectations.”

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Anthem research suggests that marketers are behind the curve in marketing to the real aspirations and motivations of today’s wom

Anthem Sightings: Volume 3, 2011

jfletcher — Thu, 13 Oct 2011 21:09:45 +0000

In this issue of Anthem Sightings, we look at how brands today are taking ownership of their equities and how technology is helping us lead more dynamic lives.

In this issue of Anthem Sightings, we feature 11 stories about how brands today are taking ownership of their equities and how technology is helping us lead more dynamic lives.

We see how celebrities are displaying their skyrocketing levels of cultural influence and demonstrating their knowledge of everything from fashion to food to general living, how the macho male voice is reasserting itself in many current campaigns, how consumer demand for information has gone from faster to sooner to NOW, and how our knowledge economy has brands scrambling to leverage knowledge for their own success.

Download the entire volume of Anthem Sightings Volume 3 for these articles and much more, all from Anthem Worldwide, the global brand development division of Schawk.

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Anthem Sightings: Volume 3, 2011

We Can Grow Your Brand in Europe: Schawk!

jfletcher — Fri, 07 Oct 2011 17:05:51 +0000

For brands around the world, Schawk offers brand development services and brand deployment services in Europe. This brochure explains our brand services in Europe.

For brands around the world, Schawk offers brand development services and brand deployment services in Europe, including package design, digital marketing, premedia and pre-press, product photography and much more. Our work has earned the trust of top brands for numerous reasons:

We understand diverse cultures and markets throughout Europe.
We integrate globally with Schawk capabilities across the brand lifecycle, encompassing brand development and brand deployment
Our clients realize the benefits of our integrated approach in quality, consistency, agility, efficiency and cost savings.

Schawk draws on more than 60 years of experience delivering graphics-related services to top brands. These include brand development, brand deployment, package design, retail photography, premedia and pre-press, and more.

And we draw on our sophisticated understanding of best practices in building brands. Schawk offers a unique set of integrated skills and services for brands seeking to maximize their impact in Europe.

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sch_european_ebrochure.pdf

Label Regulations for Cigarette Packaging and Advertising

kfryday — Mon, 22 Aug 2011 16:47:06 +0000

Schawk offers extensive advice on how tobacco brands can handle the most extensive new packaging regulations in 25 years.

Schawk suggests strategies for handling packaging changes spurred by new light bulb regulations.

These new U.S. regulations are an opportunity for light bulb brands to reconsider their graphics processes and make changes and improvements to packaging types, design and information architecture – changes that can be made in a timely and economical fashion and pay huge benefits going forward.

It’s also an opportunity to examine the changes that can be made to graphics lifecycle management processes, including workflows, digital asset management and more. Download this informative one-page guide to the implications of light bulb packaging regulations now.

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tobacco_reg_sheet.pdf

BLUE: Retail

kfryday — Tue, 19 Jul 2011 14:44:49 +0000

Schawk has been a trusted brand-development-and deployment partner for six decades, and today we help growing retail brands deliver compelling and consistent shopper experiences.

Retailers today are building powerful and integrated national brands to compete with well-known consumer brands. But to win, you must execute with the agility, efficiency and consistency of consumer brands in your own shopper-facing materials. Schawk has been a trusted brand deployment partner for six decades, and today we help growing retail brands deliver compelling and consistent shopper experiences. Integral to this is our best-in-class BLUE™ brand management technology solutions, which directly address the challenges facing ambitious retail brands like yours through tools for graphics lifecycle management, online proofing, business performance management, artwork management and more.

BLUE offers five modules, which deliver digital asset management, workflow management, KPI reporting, online proofing and copy management. BLUE is fully proven collaboration software that helps ambitious retail brands leverage their power wherever shoppers interact with their brands.

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BLUE for Retail[3].pdf

BLUE: Helping make consumer brands compelling, consistent and efficient.

kfryday — Tue, 19 Jul 2011 14:41:12 +0000

Schawk has been a trusted partner in brand development and deployment for six decades, and today we supply best-in-class BLUE™ brand management technology solutions that directly address the challenges of consumer brands worldwide.

Business has never been more challenging for consumer-products brands (CPGs and FMCGs). Retailer competition, pressure to globalize and demanding consumers call for process efficiency in the creation of branded communications that are compelling and consistent wherever shoppers experience them.

Schawk understands. We’ve been a trusted partner in brand deployment for six decades, and today we supply best-in-class BLUE™ brand management technology solutions that directly address the challenges of consumer brands worldwide through process innovations in graphics lifecycle management, online proofing, business performance management, artwork management and more.

BLUE is five modules, which deliver digital asset management, workflow management, KPI reporting, online proofing and copy management. BLUE is fully proven collaboration software that helps ambitious brands deploy flawlessly worldwide. Download our informative fact sheet now.

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Blue for CPG

BLUE: Pharma

kfryday — Tue, 19 Jul 2011 14:37:46 +0000

Schawk is a trusted partner to highly regulated brands and a supplier of best-in-class BLUE™ brand management technology solutions to pharmaceutical and life sciences companies worldwide.

For pharmaceutical companies, the challenges are enormous, and Schawk’s BLUE™ technology for graphics lifestyle management helps meet those challenges. You must deliver informative and information-critical branded materials through processes that drive ROI, all while adhering to grueling government regulations for process and accuracy.

Schawk understands. We’re a trusted partner to highly regulated brands and a supplier of best-in-class BLUE™ collaboration software and workflow software solutions to pharmaceutical and life sciences companies worldwide. We have mastered validation processes for pharma installations, we and specialize in graphics lifecycle management, online proofing, business performance management, artwork management and more.

BLUE offers five modules, which deliver digital asset management, workflow management, KPI reporting, online proofing and copy management. BLUE is fully proven collaboration software that helps ambitious pharma and life-sciences brands deploy flawlessly worldwide. Download our informative fact sheet now.

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BLUE for Pharma[2].pdf

Anthem Sightings: Volume 2

kfryday — Thu, 14 Jul 2011 20:19:33 +0000

In this issue of Anthem Sightings, we are making connections, going back to our roots, and thinking outside the box.

We look into branded cities, marketing nostalgia, marketing to millennials, the role of authenticity in marketing, how to manage credible and viable brand extensions, how micro-funding is changing how start-ups of all kinds get going, the novel use of shipping containers for sustainable stores and domiciles, and how to create better infographics.

Yes, it’s a lot of information, and it will help you think about your brand and your role as marketer and consumer. Download Anthem Sightings Volume 2, from Anthem Worldwide, Schawk Inc.’s global brand development division.

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Anthem Sightings Vol 2 2011.pdf

Regulations for Alcohol Packaging

kfryday — Wed, 01 Jun 2011 17:09:23 +0000

Schawk offers insights on handling possible requirements for nutrition information on alcohol packaging.

The U.S. Food and Drug Administration (FDA) has unveiled the nine graphic health warnings required to appear on every pack of cigarettes sold in the United States and in almost every cigarette advertisement. The warnings represent the most significant changes to cigarette labels in the U.S. in more than 25 years and must be implemented no later than September 2012.

In this information-filled one-page document, Schawk explains the regulations and their ramifications for product packaging and related materials in the industry. We suggest how tobacco companies can handle the regulations with agility and confidence, and how the regulations can be used as springboards for widespread improved graphics processes, tighter brand standards and other benefits.

Download this Schawk guide now.

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Proposed New Label Regulations for Alcohol Packaging

Light Bulb Packaging

kfryday — Wed, 01 Jun 2011 17:08:09 +0000

Schawk suggests strategies for handling packaging changes spurred by new lightbulb regulations.

Schawk advises on how to manage changing demands for on-package nutrition information.

Suggested guidelines for nutrition labeling in the U.S. are an opportunity for food brands to reconsider their graphics processes and make changes and improvements to packaging types, design and information architecture – changes that can be made quickly and efficiently and pay benefits in resource savings and brand fidelity on a permanent basis.

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New Product Information on Light Bulb Packaging

Nutrition Keys

kfryday — Wed, 01 Jun 2011 17:06:10 +0000

Schawk advises on how to manage changing demands for on-package nutrition information.

The U.S. Tax and Trade Bureau is considering requiring nutrition information on alcoholic beverage packaging. Such requirements would mandate changes to many forms of product packaging and related materials.

In this informative one-page document, Schawk explains the possible regulations and their ramifications for brands. We suggest how any changes can be opportunities for alcohol brands to improve workflows, sharpen artwork management processes, re-invigorate branded materials and get a let up on the competition through more compelling and consistent packaging – all while adhering tightly to the new regulations.

Download this Schawk guide now.

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“Nutrition Keys” Front-Of-Pack Labeling System

Pharma Brands Deliver

kfryday — Tue, 05 Apr 2011 22:51:31 +0000

Pharmas execute and grow through brand management technology and brand point management from Schawk.

Pharmaceutical and life sciences companies have twin mandates today. One, build products and brands; two, meet ever-stricter government regulations for accuracy of materials and processes. These mandates – brand-building and information accuracy – are not contradictory or mutually exclusive.

Schawk has services and technologies to help you deliver on both – simultaneously and powerfully. Schawk has proven, world-class expertise in the production phases of packaging and promotional materials for pharmaceuticals, over-the-counter healthcare products and life-sciences products. This includes pharmaceutical packaging design, production and validation. Our brand management technology and its software platform, BLUE™ are vital contributors. And Schawk is a world leader in brand deployment for pharmaceutical and life sciences brands in highly regulated and validated environments. But that’s not all.

Schawk’s integrated solutions for pharma relentlessly drive efficiency, agility and accuracy in the creation of materials, worldwide, with bottom-line impact. Workflow and collaboration software, digital asset management and online proofing technologies are integral here.

Schawk has a unique offering for pharma/life sciences companies: We can help you meet the toughest government packaging mandates and the needs of demanding patients and shoppers.

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Pharma Brands Deliver

Anthem Sightings: Volume 1, 2011

jfletcher — Tue, 05 Apr 2011 22:48:33 +0000

In Vol. 1 of ANTHEM SIGHTINGS, we examine the ideas that will drive brand marketing and design in 2011.

In this issue of Anthem Sightings, we explore a wide range of marketing and design trends and their cultural roots.

Product placement, consumer involvement in advertising, inspiring consumers to be green, the product endorsement trend among celebrities and other famous people, the intersection of the arts and branding, the simultaneous trends of “less is more” and “more is more,” and examples of typography, pattern and shape in consumer marketing that caught our eye: We explore all these topics.

Download the inaugural issue of Anthem Sightings now.

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ANTHEM_SIGHTINGS_MAR11_FINAL.PDF

Anthem Branding and Design 2011

jfletcher — Fri, 18 Mar 2011 19:06:25 +0000

Anthem Worldwide is a global brand strategy and package design agency specializing in traditional and digital marketing for consumer brands. Read our brochure.

Anthem Worldwide has helped category leaders, global brands, proud national brands and even emerging specialty brands create a compelling brand experience on-shelf – where consumers vote with their wallets. This is the crucial decision-making axis, where your brand competes to make it into the shopping cart. Anthem provides expert brand strategy, design strategy, package design, premedia and other services for ambitious brands worldwide.

How do compelling brand experiences begin? With authentic consumer insights, those that give you permission to think differently about your brand. Anthem’s strategists provide intelligent, rational context and articulation to take evolutionary steps or courageous big leaps. Then we execute award-winning design in both traditional and digital channels.

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Anthem Branding and Design

Global Asset Integration Brochure

jfletcher — Tue, 22 Feb 2011 23:18:00 +0000

Schawk Retail Marketing provides expert product photography and related traditional and digital services from studios on four continents. Read our brochure.

The retail environment has never been more dynamic and more challenging. Whether online, offline or in-store, consumers scrutinize products ruthlessly before committing their hard-earned dollar. Retail – and more than ever online retail – is where brands must make their strongest impact to earn the sale. Schawk Retail Marketing helps brands meet this challenge through expert product photography, digital asset management, e-commerce content creation and more.

Moving shoppers toward multi-channel points of purchase requires a special kind of execution, one that drives results from integration – the integration of offline and online promotional media such as product photography, CGI, 360 photography, product copy and more – across shopper touchpoints on the go, at home, at the store and on the shelf.

Schawk’s deep retail experience, streamlined processes, advanced technology and superior creative execution qualify us uniquely to help you gain this competitive edge. Our advantage is that we take a broader view, to treat your media dynamically – consulting with you and then creating, managing and delivering images and words that turn shoppers into buyers. We call this Global Asset Integration.

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Schawk Global Asset Integration for E-Commerce

Anthem! Sightings: A Look Forward to 2011

kfryday — Thu, 17 Feb 2011 18:00:22 +0000

Random engagement. The famous ordinary. Neuromarketing. China. Anthem examines 11 trends for 2011. Then adds five marketing ideas for good measure.

Anthem examines 11 trends for 2011. Then adds five marketing ideas for good measure.

Local marketing. Random engagement. How consumers adapt to change. Neuromarketing and teenagers. Our evolving notions of happiness. What is “free TV” today” These are just a few of the 11 trends Anthem Worldwide has identified for 2011. And we got so busy identifying trends, we identified five key marketing ideas for the new year.

Anthem Worldwide is the dedicated brand development division of Schawk Inc. Athem! Sightings is our quarterly publication of branding and marketing ideas and trends. Download our Look Forward to 2011 now.

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Anthem Sightings 2011.pdf

Anthem Intuitive Marketing WP

admin — Thu, 06 Jan 2011 15:29:25 +0000

Leverage the power of intuitive marketing to keep brands fresh, relevant and engaging. Or get left behind.

Brand marketing is built on recognizing what works – on measurement, analytics, proof. But it is sparked by intuition; without intuition, there are no great, new, transcendent – and profitable – marketing ideas.

In this white paper from Anthem Worldwide, we look at how brands can become comfortable with using intuitive marketing to energize and strengthen their efforts to reach consumers. Download it now.

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IntuitiveMarketing.pdf

KPI White Paper

kfryday — Mon, 13 Dec 2010 17:32:44 +0000

What are the right key performance indicators (KPIs) for the production of branded materials? And how do you implement and leverage them? The benefits can be tremendous. Schawk explains.

What are the right key performance indicators (KPIs) for the production of branded materials? And how do you implement and leverage them? The benefits can be tremendous.

In this white paper, Schawk explains KPIs for graphics production. We explain the criteria for the most effective kinds of KPIs, and the benefits of KPIs that are logical and point toward solutions to inefficiencies in graphics processes. We also discuss how to get your company to embrace KPIs, and how Schawk runs its own KPIs on behalf of clients, to analyze the work we do.

This paper is an insightful look at a business performance tool that is often ignored or misunderstood. Download our KPI white paper now.

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schawk-kpi_white_paper.pdf

Anthem Man Cave WP

admin — Fri, 12 Nov 2010 18:27:00 +0000

A changing world is changing men’s roles in it. Learn why – and learn how to market to today’s “New Male Customer.”

Men are taking on new roles in society, new roles in the home, new roles at work. Brands need to stay abreast of these roles and even anticipate them, tapping into the aspirations they reflect in male consumers today.

At the same time, testosterone-fueled ad campaigns have been hitting major media outlets everywhere. The upshot? The male consumer is encroaching on the turf long held by the fairer sex as marketers’ favorite target.

Download this white paper from Anthem Worldwide for a deeper understanding of how brands are marketing to men today.

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EmergingfromtheManCave.pdf

Global Help Desk

kfryday — Mon, 25 Oct 2010 21:10:23 +0000

A global brand help desk is a cost-efficient and highly effective way to achieve brand consistency worldwide – and a great way to free up brand managers do what they do best.

Brands of all sizes – whether global or regional – need what a help desk provides: dependable oversight of brand standards of all kinds and a process for ensuring brand compliance at all stages of the brand lifecycle – not just in design and copy but from higher-level strategy to printing.

In addition to the capacity to point out and resolve problems of brand fidelity, a brand help desk can make production processes more efficient for a brand – crucial in a world of tight budgets and fast-moving market opportunities. In short, a global brand help desk is a powerful, economical way to ensure that the strength of a brand’s big idea is carried through to consumer touchpoints of all kinds. Schawk provides global brand help desk services to the world’s largest consulting company. Read our free white paper for more details.

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schawk_brand_helpdesk.pdf

Asia Brochure

kfryday — Thu, 21 Oct 2010 14:31:37 +0000

Schawk’s Asia Pacific capabilities deliver huge benefits for Asian and Western brands alike. Take advantage.

For more than 25 years, Schawk has operated in Asia Pacific – growing and evolving and servicing top brands through our ever-deepening Asian roots and the unique strengths of Schawk worldwide. Working for 75 regional clients via 27 Schawk offices globally, today we are both in Asia Pacific and for Asia Pacific.

As a multi-office extension of Schawk’s Western operations, we enable 24/7 service in brand development and brand deployment for Schawk clients worldwide, including retail, consumer product, pharmaceutical and other companies.

And as a genuinely local operation – staffed by native speakers and fluent in the languages, customs and markets of the region – we bring Schawk’s integrated brand development and brand deployment services to local brands and to Western brands expanding in this region.

In every case, we serve brands that seek compelling and consistent shopper experiences at home, on the go, at the store and on the shelf. Download the brochure for the full story.

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Extending Your Reach in Asia and Beyond

Food Safety Paper

kfryday — Thu, 05 Aug 2010 15:28:15 +0000

Brands must make sure their packaging is as trustworthy as the products themselves. Here’s how.

Brands must make sure their packaging is as trustworthy as the products themselves. That’s the result of ever-tightening government regulations for safety and packaging accuracy, plus increasing shopper demands for safe, healthy food and product labeling that’s informative and accurate.

These demands can put a lot of pressure on your packaging processes, starting with strategy and design and continuing through the production of multiple SKUs and the printing process globally.

In this white paper, Schawk discusses the processes and technologies that are available to ambitious brands for making sure that food and product packaging – and related promotional materials – live up to the strict expectations of regulatory agencies and consumers. We also explain how packaging accuracy processes and technologies can save brands time and money. Download the free Schawk white paper now.

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Schawk-Food_Safety_Paper.pdf

Sustainability eBrochure

jfletcher — Wed, 28 Jul 2010 19:38:21 +0000

This brochure explains how Schawk helps major brands achieve sustainable products, packaging and processes, to save time and resources.

Companies are focused today: they understand what promotes sustainability. They know that sustainable products and sustainable processes affect the bottom line. They know that survivability and profitability are intertwined. And they know that consumers are aware of sustainable brands and will express this with their wallets. Adding to the urgency is a lesson learned during the economic downturn that started in 2008: When capital-intensive sustainability measures are dampened, brands focus instead on sustainability with a quicker payoff.

And perhaps most influentially, government sustainability regulations are increasing worldwide. The reality is this: brands need help planning and executing the most effective sustainability measures in processes, products and packaging – and for winning shoppers with sustainable marketing materials at home, on the go, in the store and on the shelf.

Download this brochure to learn how Schawk is helping major global brands achieve sustainable products, processes and packaging, through everything from digital asset management to biodegradable substrates to color gamut printing.

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Schawk Sustainability

Prototyping Brochure

kfryday — Mon, 12 Jul 2010 22:49:44 +0000

We create packaging prototypes and comps that help sell new ideas and reinforce brands.

Schawk Prototypes offers a very broad range of packaging prototypes for use in many aspects of product development, marketing and sales. Our services range from providing comps for “live” local market tests in-store, to production comps used to sell in new products at retail, to hero comps suitable for media exposure and PR opportunities.

We offer an exceptional range of comp structures, comp finishes and comp techniques, giving you full opportunity to meet demands and efficiently test for the best results. Whether it’s a new substrate, a unique look and feel, demanding color management, a smaller package, on-the-fly personalization or new in-store testing, Schawk Prototypes can help you create compelling and consistent brand experiences at home, on the go, at the store and on the shelf.

If you’re not fully familiar with Schawk Prototypes, it’s possible you’re also missing out on opportunities to increase sell-in and product sales through these powerful tools. Download our brochure now.

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Schawk Prototypes

Premedia Brochure

jfletcher — Mon, 12 Jul 2010 22:48:59 +0000

Schawk Premedia offers global consumer brands expert prepress, print production, file preparation, color management and more. Read our brochure.

For more than 50 years, Schawk has been the industry standard in premedia and prepress skill and innovation. Today, we aggressively integrate these areas of expertise for clients, saving you time and money and increasing the quality and consistency of your product packaging and marketing materials on a global scale – across categories, product lines, marketing channels and brand touchpoints. We help make you more agile, more efficient and your brands more powerful.

Our premedia and prepress expertise includes file assembly, digital files, color proofs, image carriers and print services, such as vendor qualification and color management. We also specialize in brand management technology, including workflow software and collaboration software, which we employ on our clients’ behalf or license and implement within their own brand workflow structure. Our BLUE™ brand management technology is proven the world over for CPGs/FMCGs, retailers and pharmaceutical and life sciences companies, including those operating in highly regulated and validated production environments.

Schawk is a worldwide expert in premedia and prepress services for ambitious brands. Download our brochure for all the details.

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Schawk Premedia

Creative Imaging Brochure

jfletcher — Mon, 12 Jul 2010 22:48:04 +0000

Schawk Creative Imaging offers world-class creative retouching, photo retouching, CGI, color correction, color management and more. Read the brochure.

Schawk Creative Imaging offers consumer products brands a range of creative services dedicated to creating and enhancing images that tease and please the senses. We appreciate the visual aesthetics of an exquisitely retouched and sensitively color-corrected image of a beautiful model just as we do the mind-bending computer-generated (CGI) composite of an ordinary landscape transformed into an extraordinary fantasy world.

Schawk Creative Imaging offers world-class creative retouching, photo retouching, CGI, color correction, color management and more, for ambitious consumer brands in multiple categories.

And because we’re Schawk, we can integrate our creative retouching and CGI capabilities with any of Schawk’s brand deployment services, including production and premedia, to bring greater speed, efficiency and consistency to your brands. This is a distinct benefit of Schawk’s delivery brand development and brand deployment, for clients who are seeking to create compelling and consistent brand experiences for consumers.

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Schawk Creative Imaging

Dimensional Imaging eBrochure

jfletcher — Mon, 28 Jun 2010 19:29:27 +0000

Schawk 3D provides world-class digital prototyping, 3d product animation, animated product videos and much more to ambitious brands globally. Read more.

What is Schawk 3D? We ’re experts in photo-realistic 3D imaging, digital prototyping and 3D product animation. In other words, we’re experts in helping you imagine the strength in your brand so your customers can experience it. How?

We deliver photo-realistic 3D product images that are absolutely on-brand and come to life before the actual product itself, instrumental in retailer sell-in.

We’ve mastered a process that allows the testing and refining of packaging shapes and product delivery systems, all digitally – before costly packaging fabrication.

We create animated 3D new product concept demonstrations and packaging delivery systems for internal evaluation and sell-in.

And you’ll appreciate that all of these processes save up to 60 percent in time and cost over traditional photography. If this sounds intriguing to you and beneficial to your bottom line, download our brochure now.

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Schawk 3D

Large Format eBrochure

kfryday — Mon, 28 Jun 2010 19:25:27 +0000

Printing, premedia, substrates, inks. Schawk’s large format skills are unmatched. Experience them here.

Schawk Large Format is unique in its ability to help brands use large-format printing to create compelling and consistent consumer experiences across brand touch points to maximize impact and campaign results. How? High capacity large-format printing. Quick turnaround and on-time execution. Flexibility. And large-format printing breadth and skill across formats such as large format posters, bus shelters and bus sides, building wraps and much more.

We also deliver unmatched workflow advantages by engaging Schawk’s operations worldwide to integrate creative retouching, premedia and prepress, fulfillment, installation and distribution of our large-format printed pieces. Our range of services is broad, and no large-format printing provider pulls it all together as confidently as Schawk. The benefits for our clients are big, clear and tangible – at home, on the go, in the store and on the shelf.

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Schawk Large Format

Help Desk eBrochure

kfryday — Mon, 28 Jun 2010 19:19:16 +0000

Our service is innovative and vital to one of the world’s biggest brands. Read more here.

Ensuring brand standards and brand equity. Today, brands face extreme challenges of speed-to-market and process efficiency as they strive to deliver compelling and consistent shopper experiences in ever-expanding geographical areas. In this environment, developing brand standards and ensuring brand compliance are crucial – but sometimes difficult. Brand managers are pressured, staffs are lean, and outsourced creative work is common.

These realities make a Global Brand Help Desk the right thing at the right time.

This service – administered by a company that understands how compelling and consistent brand experiences happen – can scrutinize and approve large amounts of branded materials prior to release to ensure that a brand speaks clearly and with fidelity wherever it touches a consumer. Schawk delivers Brand Help Desk services to the world’s largest consulting, outsourcing and technology company, and we can ensure that your brand is executed with the same high standards.

We act as your brand standards authority, performing a vital go-to-market function so you can focus on brand-building. We act as your brand standards authority. We become your brand advocate. We integrate your brand standards processes across your entire footprint. We work in-house with you or remotely. And we offer brand accurate adaptive redesign services.

These services are proven to improve and maintain brand impact in a cost-effective way. For more information, download our brochure.

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Schawk Global Brand Help Desk

Manutailing. A Brand Point Management Perspective: The New Manufacturer/Retailer Paradigm.

admin — Tue, 23 Feb 2010 21:55:05 +0000

Media under pressure, a segmented customer base, purchase decisions at multiple brand touchpoints: does the new-product development cycle still work? Something collaborative and agile is called for. This is manutailing.

The time is right for the marriage of CPGs’ new product development expertise and retailers’ access to shoppers and ability to execute. Today there are constant questions about traditional media’s effectiveness, a segmented customer base, and a vast majority of purchase decisions being made at the store shelf.

In this light, who can justify the traditional brand or new-product-development cycle? Something more insightful, more collaborative and – above all – more agile is called for. This is manutailing.

This white paper from Anthem Worldwide lays out a vision for more fruitful collaboration between consumer brands and retailers. Download it now.

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Manutailing.pdf

Schawk Builds Retail Strength

kfryday — Mon, 22 Feb 2010 19:35:21 +0000

Schawk Retail Practice offers distinct, proven services for retailers and retail brands. From brand strategy and brand portfolio optimization through to premedia, prepress and print management, Schawk Retail Practice offers expert services that reflect retailers’ needs and exciting opportunities today.

Schawk Retail Practice not only offers more than a dozen distinct services, it can integrate them to benefit the ambitious retailer that wants to coordinate brand marketing, store marketing and purchasing, and it can ensure that a retailer goes to market with a smart, optimized portfolio of brands that adhere to clearly specified standards for artwork, information and message.

Hear Anthem and Schawk executives discuss how Schawk Retail Marketing builds brand strength for retailers in these exciting times.

Hear Anthem executive Eric Ashworth and Schawk executive Bill McCann discuss how brand point management builds brand strength in the crucial retail setting.

Schawk-Retail_Strength.mp3

Schawk Presents: Compliance and Branding – Meeting The Needs of Pharmaceutical and Life Sciences Companies

kfryday — Mon, 22 Feb 2010 19:33:30 +0000

Pharmaceutical and life sciences companies face twin mandates today: comply with ever-growing government regulations for safety and accuracy, and build brands with patients and shoppers who are increasingly informed about the health-care choices they make.

Schawk helps pharma and life sciences companies meet both mandates, through brand management technology and brand deployment services that ensure quick time to market, accuracy of materials and cost efficiency, all at once.

In this podcast, Schawk executives explain how major pharma and life sciences companies are growing with Schawk’s services and technologies.

Compliance and branding. Schawk executives Brian Weissman, Stephen Marshman and Christian Palmer explain how major pharma/life sciences companies are achieving both at once.

Schawk-Pharma_and_Life_Sciences.mp3

Schawk Discusses Marketplace Agility

kfryday — Mon, 22 Feb 2010 19:31:13 +0000

Today’s global economy demands agility from every ambitious brand. You have to be ready to adapt to consumer demands, resource availability, promotional opportunities, media trends. At the same time, you’re on the hook for streamlined processes that save money and other resources, including natural resources.

Schawk speaks to all of these demands with its wide range of services and technology, integrated to guide the lifecycle of your brand. From portfolio optimization to graphics lifecycle management technology to closed-loop services for retail chains, we do things better, faster and smarter so you can, too.

In this podcast, Schawk executives discuss marketplace agility and how Schawk’s delivery of brand development and brand deployment services can help you achieve it.

Schawk executives James Eastman and Samantha Smith discuss marketplace agility and how brand point management assures it.

Schawk-Marketplace_Agility.mp3

Schawk Presents: Brand Point Management for CPGs and FMCGs – Leveraging Your Strengths for Impact on the Shelf

kfryday — Mon, 22 Feb 2010 19:27:11 +0000

Consumer brands face extra challenges today, with shoppers becoming more fickle and demanding, retail brands showing their muscle and marketplace fluctuations a fact of life. Schawk has proven services and technologies for increasing the agility, efficiency, quality and consistency of consumer brands’ packaging and related materials, including online.

Schawk provides brand development and brand deployment services to many of the largest consumer brands worldwide, including the No. 1 soft drink brand. And our brand management technology, including the BLUE™ graphics lifecycle management software suite, is helping ambitious brands worldwide right now.

In this podcast, Schawk executives discuss the challenges facing consumer-products companies and Schawk's wide-ranging solutions.

Schawk executives Michael Leeds and Michael Coleman discuss the challenges facing consumer-products companies and Schawk's wide-ranging solutions.

Schawk-CPGs_and_FMCGs.mp3

Schawk Explores Brand Point Management

kfryday — Mon, 22 Feb 2010 19:20:37 +0000

Brand point management is a category of service for consumer, retail and pharma brands that integrates, strengthens and streamlines the processes for bringing branded materials to life, such as packaging and promotional materials like POP, advertising, digital and more.

Schawk is a proven expert in brand point management, providing it to ambitious brands worldwide. For Schawk, brand point management encompasses all phases of brand development and brand deployment, and is strengthened by Schawk Digital Solutions’ technology offerings, such as BLUE™ brand management technology.

Hear one of Anthem’s executive leaders explores how Schawk's delivery of brand point management turns shoppers into buyers.

Hear Anthem executive Chris Plewes explore how Schawk's delivery of brand point management turns shoppers into buyers.

Schawk-Brand_Point_Management.mp3

Schawk Presents: Brand Management Technology: Creating, Deploying and Expanding Brands

kfryday — Mon, 22 Feb 2010 17:56:57 +0000

Schawk Digital Solutions is a leading provider of brand management technology solutions to consumer, retail and pharma brands worldwide. Our service offering is based on our BLUE™ software suite, which encompasses workflow management, digital asset management, copy management, KPI reporting and online proofing modules.

To optimize the value of BLUE to our clients, Schawk also provides consultation, implementation, education and maintenance of BLUE, and for some clients provides ongoing on-site manpower to oversee the full graphic lifecycle management process.

Schawk Digital Solutions and BLUE are making ambitious brands more agile, more efficient, more compelling and more consistent at shopper touchpoints of every kind.

In this podcast, Schawk executives Stephen Kaufman and Bruce Miller explain brand management technology and describe Schawk's market-leading solutions.

Schawk executives Stephen Kaufman and Bruce Miller explain brand management technology and describe Schawk's market-leading solutions.

Schawk-Brand_Management_Technology.mp3

BLUE Brand Management Technology: Bringing Your Brand Ideas to Life!

jfletcher — Tue, 01 Dec 2009 17:29:07 +0000

Schawk helps brands express themselves through Brand Management Technology.

Your brand’s “big idea” is set. Now comes the tricky part: seeing that idea through to a store shelf, a shopper’s breakfast table, a sky-high billboard and many more brand touchpoints. That idea will travel through strategy, design, premedia, prepress and printing or publishing before it influences a consumer. It will be analyzed, revised and approved by multiple departments and contributors in-house and out-of-house, on several continents. It’s complicated. And your job is to make sure it all happens on-time, on-spec, on-brand.

Schawk BLUE™ brand management technology can help, with integrated modules for workflow management, digital asset management, copy management, kpi reporting and online (soft) proofing, all backed by Schawk people and knowledge.

At Schawk, we’re experts in the processes that turn brand ideas into compelling and consistent shopper experiences for the biggest brands worldwide. The backbone of our offering is the most advanced brand management technology today, BLUE. We back up BLUE with consulting and workflow analysis, software installation and integration, training maintenance and more.

BLUE is not off-the-shelf software. It is a complete suite of enterprise software tools comprising workflow management, digital asset management, copy management, KPI reporting and online proofing. Together and singly, these modules can integrate with your ERP system to do what it alone can’t: maximize efficiency, accuracy and cost-savings in your brands’ graphics processes.

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Schawk Services for Consumer Brands: Brands in Control!

jfletcher — Tue, 01 Dec 2009 17:22:44 +0000

Schawk helps consumer brands leverage strengths through Brand Point Management.

We know the challenges to brands. You face reduced shelf space and more competition for mindshare and marketshare. Shoppers want to be informed and inspired. Packaging and other branded materials must be innovative and accurate. You need greater agility to take advantage of marketplace opportunities. You feel pressure to manage resources efficiently and monetize brands globally.

Schawk has answers, in expert brand strategy, brand development, package design, brand deployment services and more.

Schawk integrates services, technologies and experience to address issues at the heart of your brand’s performance. Our brand development and brand deployment expertise can powerfully affect your bottom line. Among the benefits we can deliver:

Package design that compels purchase.
Brand consistency in materials across environments and across the globe.
Efficiency and agility in graphics workflows and supply chains.
Collaboration with retail partners and print vendors.
Integration of branding and graphics services that gives you control over timelines, results and budgets.

Schawk helps some of the biggest global consumer brands bring products to market more compellingly and consistently. Download our brochure for specific details on what we offer CPGs/FMCGs.

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Brands in Control!

Retailers Take Charge!

kfryday — Tue, 01 Dec 2009 17:11:53 +0000

Schawk helps retailers seize opportunities through Brand Point Management

Today, you have an unprecedented opportunity. Armed with shopper data and in control of the shelves, you’re poised for significant market share gains as shoppers embrace retailers’ private label and store brands. But that’s just the start. Sophisticated retailers are positioning their stores and brands for the long term: you can be perceived as having top-tier, aspirational offerings. Are you ready?

Schawk is.

From retail marketing strategy and brand portfolio optimization to design and premedia, all the way through to print management and fulfillment, Schawk delivers retail marketing services that are integrated in ways that have been proven with great consumer brands. Yet our solutions are calibrated so you can leverage your distinct advantages. Your marketing, advertising and procurement will align. Your private label development will address specific consumer needs. Your customers will have compelling and consistent brand experiences wherever they touch your brand. And your retail brands will perform.

At Schawk Retail Practice, we call this brand point management, the integration of brand development and brand deployment for retailers. Our retailer clients call it profits. Download our brochure now.

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Retailers Take Charge!

Schawk Overview Brochure

jfletcher — Tue, 01 Dec 2009 17:02:43 +0000

Will that touch be riveting? Thrilling, Compelling? Will it be consistent? Always exactly right? Always exactly you? Schawk, Inc. provides brand development and brand deployment services to cover the full brand lifecycle. This brochure explains.

In our accelerated, fickle, competitive, chaotic, new-product-saturated marketplace, every brand is asking these questions. The answer for your brand can be ‘yes.’ The reason is Schawk’s integration of services such as brand strategy, brand design, premedia, pre-press and more.

We know that compelling, consistent brand experiences create a bond in consumers, an affinity – a love – for the goods and services they need. And Schawk knows that when our talents are leveraged in every medium, at every opportunity, wherever and whenever consumers touch a brand, amazing things happen. Download the Schawk overview brochure to learn about our delivery of world-class brand development and brand deployment services.

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Schawk Overview Brochure

Operational Efficiency: A Brand Point Management Perspective

kfryday — Tue, 01 Dec 2009 16:55:15 +0000

Brand point management’s power is in how it delivers compelling and consistent brand experiences.

Every brand pushes business process management, and every brand knows it could be more efficient, including in the development and production of packaging and other related branded materials, in print and online. As a provider of brand point management services to consumer brands, retail brands and pharmaceutical companies worldwide, Schawk understands how to make the graphics lifecycle more efficient. This white paper explains operational efficiency for consumer-facing brands.

The integration across brand development and brand deployment, smarter sourcing of materials worldwide, the use of innovative brand management technology – these are a few of the effective steps brands are taking toward operations efficiency – and in the process to save time, resources and money and deliver more compelling and consistent packaging and other branded materials to shoppers worldwide.

For a sharp look at how to drive operational efficiency in brand development and brand deployment, download this free Schawk white paper now.

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Operational Efficiency: A Brand Point Management Perspective

Globalization: A Brand Point Management Perspective

kfryday — Tue, 01 Dec 2009 16:50:29 +0000

Consumer-products, pharmaceutical, entertainment, and other kinds of companies face tremendous challenges today.

Consumer-products, pharmaceutical, entertainment, and other kinds of consumer-facing companies face tremendous challenges today. Among them is globalization, which provides opportunities for new consumer audiences, new sources of materials and vendors, and new workforce options. At the same time, globalization brings new competition and new demands for agility in brand development and brand deployment processes, such as graphics, so brands can take advantage of opportunities and outperform the competition.

In this white paper, Schawk looks at globalization from a brand point management perspective. Brand point management is a category of service in which the many phases of brand development and brand deployment are integrated for agility and consistency in the production of packaging and other branded materials. Brand point management is a powerful tool for handling the pressures and leveraging the opportunities in a global marketplace today.

Download this free white paper from Schawk, a leading provider of brand point management to global brands.

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Globalization: A Brand Point Management Perspective

Sustainability: A Brand Point Management Perspective

kfryday — Tue, 01 Dec 2009 16:47:00 +0000

Everyone wants sustainability in today’s consumer marketplace.

Everyone wants sustainability in today’s consumer marketplace. But at what price? A lingering recession has made many brands rethink their sustainability programs, demanding lower outlays and more immediate returns on efforts to use fewer resources and shrink carbon footprints.

In this white paper, Schawk explains how brand point management principles can promote sustainability even as they deliver other significant benefits to brands, such as marketplace agility, operational efficiency, cost savings and more compelling and consistent packaging and other branded materials.

Anything that streamlines the processes of bring products to market has the potential to increase sustainability by lowering resource use, ranging from printed proofs, shipping services, printer waste and more. Schawk’s expertise in brand management has made it a strong sustainability partner to its clients, and our knowledge is detailed in this white paper. Download it now.

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Sustainability: A Brand Point Management Perspective

Marketplace Agility: A Brand Point Management Perspective

kfryday — Tue, 01 Dec 2009 16:44:22 +0000

Consumer-products, pharmaceutical, entertainment,and other kinds of companies face tremendous challenges today.

Consumer brands of all kinds face tremendous challenges today. Shifting consumer preferences, the demand for accurate, compelling and informative packaging, shifting supply and raw-materials circumstances and harsh global competition are just a few. Brands know that they need process agility to compete, but where to start?

In this free white paper, Schawk explains the many ways business agility can be achieved in the processes for developing and producing packaging and other branded materials for consumer brands. These make up a huge part of a product lifecycle, and agility here can pay enormous benefits to a brand.

Download Schawk’s free white paper on business process agility now. It is based on Schawk’s experience delivering brand point management services to brands worldwide, which involves integrating brand development and brand deployment services for more compelling and consistent shopper experiences.

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Marketplace Agility: A Brand Point Management Perspective

Cost Reduction: A Brand Point Management Perspective

kfryday — Tue, 01 Dec 2009 16:41:58 +0000

Companies that sell branded products and services often pay lip service to cost-reduction measures but implement them only when pushed, when difficult circumstances arise and mandate decisive action.

Companies that sell branded products and services often pay lip service to cost-reduction measures but implement them only when pushed, when difficult circumstances arise and mandate decisive action. They may not realize that the graphics processes by which they create packaging and other materials are excellent targets for cost-reduction measures, and that these measures actually drive other benefits, such as brand fidelity, information accuracy, marketplace agility and workflow efficiency.

In this white paper, Schawk explains the many tools at consumer brands’ and pharmaceutical companies’ disposal for reducing graphics costs while driving more compelling and consistent branded materials and shopper experiences at all touchpoints. These tools include the integration of key services across brand development and brand deployment stages; the implementation of dedicated graphic lifecycle management technology; the consolidation of vendors in logical ways, such as premedia consolidation, and the use of a global brand help desk, to ensure brand standards and greatly reduce costly errors and re-work in design, production and printing.

Schawk is an expert at guiding the development and deployment of ambitious brands, and our knowledge of effective cost-saving measures offers significant benefits. These concepts are explained in this free white paper. Download it now.

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Cost Reduction: A Brand Point Management Perspective

Brand Portfolio Optimization: For Fewer, Smarter, More Profitable Brands

kfryday — Tue, 01 Dec 2009 16:33:40 +0000

Retail brands have distinct advantages today. But to leverage them, they must present logical, compelling portfolios backed by rigorous processes. Schawk explains.

Retail brands have distinct advantages today. But to leverage them, they must employ portfolio optimization based on rigorous brand architecture and backed by clear processes. In this white paper, Schawk explains.

Retailers today are discovering the power inherent in their brands. Shoppers increasingly trust retail brands, and many retailers have built master brands with real cachet. In addition, they have the advantages of control over shelf space and access to shopper information that can be leveraged with strong, logical private label or store brands.

But this requires an optimized portfolio of brands. The right number of brands, logical brand categories, the avoidance of redundancy, distinct and compelling brand personalities – these are crucial, and brand portfolio optimization can help retailers achieve them. Schawk has performed award-winning portfolio optimization for top brand, and we leverage our expertise to present this useful white paper. Download it now.

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Brand Portfolio Optimization: For Fewer, Smarter, More Profitable Brands

Brand Management Technology: A Brand Point Management Perspective

kfryday — Tue, 01 Dec 2009 16:31:00 +0000

Brand management technology is vital for the efficient creation, effective deployment and confident expansion of brands in the marketplace today.

Brand management technology is vital for the efficient creation, effective deployment and confident expansion of brands in the marketplace today. It is collaboration software that enables brand managers and other people who are accountable for the production of branded materials to monitor, analyze and improve the processes that take strategic ideas all the way through design, production and printing.

In so doing, they enable brands to be more efficient and agile, to save considerable time and money bringing products to market, and to ensure that packaging and other materials are accurate, compelling and consistent with brand standards worldwide.

Brand management technology encompasses graphic lifecycle management, workflow management, copy management, digital asset management and many other elements of artwork management. It is collaboration software that seamlessly integrates with brands’ larger ERP systems but outperforms them on crucial graphic lifecycle management functions – at a surprisingly low cost that is quickly amortized.

In this white paper, Schawk explains brand management technology in detail, including related services. Download it now.

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Brand Management Technology: A Brand Point Management Perspective

Leveraging Consumer Package Goods Strengths: A Brand Point Management Perspective

kfryday — Tue, 01 Dec 2009 16:23:50 +0000

CPG/FMCG brands face unprecedented challenges today. But they retain distinct strengths that can be leveraged for marketplace growth. Schawk explains.

CPG/FMCG (consumer packaged goods/fast-moving consumer goods) brands face unprecedented challenges today. But they retain distinct strengths that can be leveraged for marketplace growth. Among these are strong relationships with shoppers, expertise in product and pre-press and print vendor sourcing and workflows, and deep relationships with retailers.

But all of these strengths are being tested today, as retailers flex their own muscles to create their own brands, and as ever-changing shopper tastes and marketplace dynamics put a premium on agility, efficiency, quality and accuracy of CPG packaging and other related materials.

Schawk is an expert in brand point management, the integration of strategic, creative and executional phases of the brand lifecycle, across brand development and brand deployment. Our clients include many of the largest consumer brands worldwide. This free Schawk white paper explains innovations in CPG/FMCG workflows and graphics processes to leverage brand strengths in today’s challenging marketplace. Download it now.

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Leveraging Consumer Packaged Goods Strengths

Pharmaceutical/Life Sciences Companies and Brand Point Management: Maintaining Control in a Changing World

kfryday — Tue, 01 Dec 2009 16:19:06 +0000

Pharma/Life Sciences companies face unprecedented opportunities and challenges today. Brand point management - underpinned by brand management technology - helps put pharmas in control. We explain.

Pharma/Life Sciences companies face unprecedented opportunities and challenges today. Brand point management - underpinned by brand management technology - helps put pharmas in control. This white paper from Schawk explains.

Pharmaceutical and life sciences companies face ever-stricter regulations from government entities, along with the pressure to strongly market their prescription and over-the-counter products. Not only does packaging have to be compelling, it has to be 100 percent accurate. And companies need to be able to change formats and information content on the fly, to conform to changes in regulations and opportunities in the marketplace.

Schawk has been delivering essential graphics services to pharmas for many years, including adaptive redesign, premedia, pre-press, print management and powerful graphics lifecycle software solutions keyed to highly regulated and validated environments. This white paper explains what pharmaceutical and life sciences companies can do to succeed in today’s challenging marketplace. Download it now.

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Pharmaceutical/Life Sciences Companies and Brand Point Management: Maintaining Control in a Changing World

Brand Point Management: Creating Compelling and Consistent Brand Experiences

kfryday — Tue, 01 Dec 2009 15:53:02 +0000

Brand point management synthesizes multiple stages of a brand’s lifecycle for agility, efficiency and compelling and consistent brand experiences. It’s Schawk’s specialty. We explain it here.

Brand point management is a category of brand management service to consumer, retail and pharmaceutical brands that integrates the service elements that span the product’s lifecycle for packaging and related materials. It spans brand development and deployment services, including brand strategy, brand creative and executional phases.

It is a way of ensuring that processes are efficient and consistent, that members of the brand team and production partners are on the same page at all times, that brand ideas and standards are maintained from strategy through printing, and that wherever a shopper encounters a brand, that experience is compelling and consistent.

Brand point management is a concept that can help any modern brand perform better. Download the free Schawk white paper today.

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Brand Point Management: Creating Compelling and Consistent Brand Experiences