SCHAWK! - Work

Label Regulations for Cigarette Packaging and Advertising

kfryday — Mon, 22 Aug 2011 16:47:06 +0000

Schawk offers extensive advice on how tobacco brands can handle the most extensive new packaging regulations in 25 years.

Schawk suggests strategies for handling packaging changes spurred by new light bulb regulations.

These new U.S. regulations are an opportunity for light bulb brands to reconsider their graphics processes and make changes and improvements to packaging types, design and information architecture – changes that can be made in a timely and economical fashion and pay huge benefits going forward.

It’s also an opportunity to examine the changes that can be made to graphics lifecycle management processes, including workflows, digital asset management and more. Download this informative one-page guide to the implications of light bulb packaging regulations now.

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tobacco_reg_sheet.pdf

Regulations for Alcohol Packaging

kfryday — Wed, 01 Jun 2011 17:09:23 +0000

Schawk offers insights on handling possible requirements for nutrition information on alcohol packaging.

The U.S. Food and Drug Administration (FDA) has unveiled the nine graphic health warnings required to appear on every pack of cigarettes sold in the United States and in almost every cigarette advertisement. The warnings represent the most significant changes to cigarette labels in the U.S. in more than 25 years and must be implemented no later than September 2012.

In this information-filled one-page document, Schawk explains the regulations and their ramifications for product packaging and related materials in the industry. We suggest how tobacco companies can handle the regulations with agility and confidence, and how the regulations can be used as springboards for widespread improved graphics processes, tighter brand standards and other benefits.

Download this Schawk guide now.

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Proposed New Label Regulations for Alcohol Packaging

Light Bulb Packaging

kfryday — Wed, 01 Jun 2011 17:08:09 +0000

Schawk suggests strategies for handling packaging changes spurred by new lightbulb regulations.

Schawk advises on how to manage changing demands for on-package nutrition information.

Suggested guidelines for nutrition labeling in the U.S. are an opportunity for food brands to reconsider their graphics processes and make changes and improvements to packaging types, design and information architecture – changes that can be made quickly and efficiently and pay benefits in resource savings and brand fidelity on a permanent basis.

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New Product Information on Light Bulb Packaging

Nutrition Keys

kfryday — Wed, 01 Jun 2011 17:06:10 +0000

Schawk advises on how to manage changing demands for on-package nutrition information.

The U.S. Tax and Trade Bureau is considering requiring nutrition information on alcoholic beverage packaging. Such requirements would mandate changes to many forms of product packaging and related materials.

In this informative one-page document, Schawk explains the possible regulations and their ramifications for brands. We suggest how any changes can be opportunities for alcohol brands to improve workflows, sharpen artwork management processes, re-invigorate branded materials and get a let up on the competition through more compelling and consistent packaging – all while adhering tightly to the new regulations.

Download this Schawk guide now.

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“Nutrition Keys” Front-Of-Pack Labeling System

Unilever Case Study

kfryday — Mon, 16 Aug 2010 14:02:37 +0000

Schawk improves Unilever’s artwork management workflow on a global scale.

The quick story: Beginning in 2004, Schawk Digital Solutions helped Unilever, one of the world’s largest and most respected consumer products companies, deploy a BLUE™ brand management technology solution to over 7,000 users in 80 countries globally.

Initially, Unilever implemented BLUE in North America, and after realizing significant improvements in a streamlined workflow, reduced cost and improved brand consistency, Unilever deployed BLUE across its operations in South America. Similar positive results here motivated Unilever to deploy BLUE across its operations throughout the Asia Pacific. Subsequently Unilever has made the decision to complete the global rollout of BLUE by awarding Schawk Digital Solutions the deployment for Unilever’s European operations.

Schawk Digital Solutions’ brand management technology solution is helping Unilever create compelling and consistent brand experiences for consumers worldwide. The enterprise-wide solution, which incorporates workflow software, digital asset management software, online proofing and more, has also helped Unilever become more efficient and more agile in the marketplace. Unilever is an excellent example of how Schawk Digital Solutions can benefit a global brand through collaboration software, artwork management software and much more. Download the full case study now.

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schawk_unilever_case-study.pdf

Brand Point Management in Action

kfryday — Wed, 06 Jan 2010 20:29:50 +0000

Schawk doubles outdoor living revenues for a major home improvement chain.

The quick story. Schawk revolutionized the outdoor living product portfolio and presentation for a major home improvement chain, doubling revenues for the segment and generating strong sales beyond the important spring season.

The project leveraged the full capacity of Schawk’s delivery of brand development and brand deployment services, including product portfolio optimization, product sourcing, in-store visual identity and design of a range of materials over multiple media, plus photography and premedia and prepress. Some of this was handled globally to maximize speed-to-market and leverage sourcing advantages.

The project showed that Schawk is expert in every phase of brand development and brand deployment for retail brands, and can integrate services to ensure that retailers bring smart, compelling brands to their shelves cost-effectively and consistently.

For the full story, download the case study now.

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schawk_case_study-retail-2.pdf

Brand Point Management in Action

kfryday — Wed, 06 Jan 2010 20:28:46 +0000

Schawk creates “power brands” for a 1,700-store grocery chain.

The quick story. A major U.S. grocery retailer wanted to capitalize on growing shopper desire for healthy foods and a readiness to consider private label brands. It had invested millions into a national ad campaign, but wanted streamlined and powerful brand offerings as the foundation.

Schawk executed a complete re-architecture of the store’s private label offerings, reducing 70 labels to 10 logical and compelling “power brands” that could compete with national brands. The engagement included brand strategy, design strategy, creative design, packaging design and extensive portfolio optimization.

Employing the integration inherent in its delivery of full brand development and brand deployment solutions, Schawk also saw the strategy through design implementation and many crucial brand deployment phases, setting the stage for explosive growth. A major trade publication named the Schawk client its Retailer of the Year and said it’s “breaking the mold of what we all thought we knew about private label.”

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schawk_case_study-retail-1.pdf

Brand Point Management in Action

kfryday — Wed, 06 Jan 2010 20:27:34 +0000

Schawk grows a relationship with a large CPG brand for more than two decades.

The quick story: One of the strengths of Schawk’s delivery of brand point management is that it is ready to expand with the client. Over more than two decades, Schawk has assumed and integrated much of the packaging design and all of the premedia and prepress work for a major breakfast cereal maker, today managing and producing more than 5,000 creative and premedia projects every year across North and Latin America.

This includes – crucially – coordinating brand assets across multiple delivery channels and consumer touchpoints, including not only primary packaging but also POS, POP, promotions and more.

Schawk’s delivery rests on a complete graphic lifecycle management technology foundation that includes a digital asset library with style and agency guidelines and online proofing and approval processes. And it’s overseen by a Steering Committee and Leadership Team that combine Schawk and client personnel.

Creative and execution; multiple delivery channels and touchpoints; vital technological support: under a multi-year agreement, Schawk integrates a huge range of brand development and brand deployment services for this major global company to ensure compelling and consistent brand materials for shoppers everywhere. Download the full case study now.

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schawk_case_study-cpg-1.pdf

Brand Point Management in Action

kfryday — Wed, 06 Jan 2010 20:26:10 +0000

Schawk delivers major workflow improvements for a worldwide CPG

The quick story: For a major international consumer products company, Schawk has thoroughly re-worked its graphics lifecycle management processes on several continents and soon will have unified its digital asset management, workflow management, online proofing and more, worldwide.

The result is considerable savings of time and cost on production art and premedia/prepress, stronger profits and consistently compelling shopper experiences with the brand’s packaging and promotional materials.

And with its intimate understanding of the company’s processes, Schawk is adding other responsibilities relating to print management, strategic design and more. This client shows that Schawk’s delivery of brand deployment services can extend anywhere the client goes, operationally and geographically.

Download the full case study now.

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schawk_case_study-cpg-2.pdf

Brand Point Management in Action

kfryday — Wed, 06 Jan 2010 20:24:45 +0000

Schawk has a pan-European solution for a major pharmaceutical company.

The quick story. Schawk helped a global pharmaceutical company consolidate all of its European packaging artwork services across four plants in four countries, serving all EMEA markets.

The client engaged Schawk as sole vendor and realized significant time and cost savings while improving the quality of packaging that must adhere to strict regulatory standards. Schawk oversaw the integration with the client’s proprietary graphics workflow system, and now functions as an extension of its packaging team, with Schawk employees operating both on-site and off-site.

Artwork development rapidly has become the slickest phase of the client’s packaging process; before, it had been the most problematic.

Schawk specializes in graphic lifecycle management solutions in highly regulated, validated contests. Schawk’s BLUE™ workflow management software includes digital asset management, workflow management, copy management, KPI reporting and online proofing.

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schawk_case_study-pharma-2.pdf

Brand Point Management in Action

kfryday — Wed, 06 Jan 2010 20:23:01 +0000

Schawk streamlines and strengthens a major global pharmaceutical company.

The quick story: A major international pharmaceutical company had distinct challenges on four continents, all relating to the need to improve workflows and execution on point-of-sale and packaging for thousands of consumer healthcare SKUs.

Schawk provided consultative, design and premedia and prepress services to streamline and strengthen graphics workflow and graphics-management processes, improve quality of work and improve time to market. Most important, Schawk has significantly improved the quality and consistency of the client’s brand at the store and on the shelf on each continent.

And in each case, Schawk’s relationship with the company is growing. In the U.S., it is now on its third multi-year contract and has been awarded the client’s Supplier of the Year award for the last five years. In Europe, the relationship has grown since its birth in 1996. Schawk’s invitation to be an Operational Excellence partner under Six Sigma and Lean Manufacturing guidelines demonstrates the recognition that Schawk is not just a supplier but a true value-add partner.

Download the full case study now.

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schawk_case_study-pharma-1.pdf