Scheffey Integrated Marketing

5 Ways Social Media Can Benefit Businesses

2009-06-29T15:29:00-05:00

Like any marketing strategy, social media should not be perceived as a one-size-fits-all strategy. What works for one company may not work for the next. Here are a few ways local and national companies are using social media to connect and cultivate greater brand awareness.

Social media marketing lessons learned from American Music Theatre

2009-06-26T15:22:00-05:00

While some measure social media success on posting, tweeting, updating status and number of followers or fans, it's important to also monitor the conversation for trends and recognize what engages interaction so you can move the conversation to conversion.

Social Media 101 - What is social media?

2009-06-26T15:09:00-05:00

The term social media refers to the use of an online virtual community (social networking site) used to publish information, interact and share insights, content, experiences, perspectives, opinions, video and images.

ROI vs. ROE

2009-06-24T14:59:00-05:00

While return on investment may be hard to measure in this setting of virtual word-of-mouth, return on engagement is a trackable, measurable metric. While some measure social media success on posting, tweeting and updating status, it's important to also look at trends, motivators and where engagement moves from conversation to conversion.

Five Tips To Measure The Impact Of Social Media

2009-06-22T14:54:00-05:00

Anyone who has a pulse of what people want today understands that waiting for what we want is not on the list. As a society, we expect and demand information at a fast and furious pace. Never before has there been a medium to allow you to connect with your customers and stakeholders in real-time.

Tips on Making Social Media Work For Your Company

2009-06-12T14:50:00-05:00

No doubt you hear something about social media every day – from friends, business colleagues, to how-to e-mails. Twitter even graced the cover of Time Magazine. But, before you say enough is enough, it's worth exploring if social media could help move the needle for your brand.

It’s a … OTF

2009-04-07T11:55:00-05:00

Surface America Miracle League Field is a Dream Come True

2009-03-27T08:18:01-05:00

Connect Your Brand to Something Bigger

2009-03-16T22:55:00-05:00

You should always be exploring ways to stay in front of your audience to remind them of your value. The strategies to do this range from the straightforward like a direct mail piece or print ad, to a more subliminal approach like product placement.

The 3 Levels of Public Relations. Where Do You Rank?

2009-03-16T22:52:00-05:00

The best PR plans are proactive not reactive. I know – not exactly breaking news, but from our vantage point, it’s definitely advice worth repeating. Even better advice is to develop a process to align your PR efforts with your overall marketing communications plan and sales goals.