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    <title>Schwartz MSL PRx</title>
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    <id>tag:www.schwartzmsl.com,2008-10-27:/prx//33</id>
    <updated>2013-05-22T17:34:16Z</updated>
    <subtitle>On Schwartz PRx, we weigh-in on the media's top healthcare stories and provide insights and strategies for leveraging new media in healthcare. Learn how companies are leveraging PR and marketing to reach patients, physicians, hospitals, advocacy groups and other influential stakeholders who are contributing to the healthcare debate. </subtitle>
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<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/atom+xml" href="http://feeds.feedburner.com/SchwartzHealthcareItBlog" /><feedburner:info uri="schwartzhealthcareitblog" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><feedburner:emailServiceId>SchwartzHealthcareItBlog</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><entry>
    <title>I'll take a side of inspiration with those scrambled eggs, thank you. </title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/SchwartzHealthcareItBlog/~3/0pvWBV-TDOs/ill_take_a_side_of_inspiration.php" />
    <id>tag:www.schwartzmsl.com,2013:/prx//33.4643</id>

    <published>2013-05-22T16:02:06Z</published>
    <updated>2013-05-22T17:34:16Z</updated>

    <summary><![CDATA[Yesterday, my day started out a bit differently than usual. I was up much earlier in order to get to the Boston Seaport Hotel for the Greater Boston Chamber of Commerce Women&rsquo;s Network Breakfast. Schwartz MSL Boston was the event&rsquo;s...]]></summary>
    <author>
        <name>Helen Shik</name>
        
    </author>
    
        <category term="Helen Shik" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="carmenortiz" label="Carmen Ortiz" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="leadership" label="leadership" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="leanin" label="Lean In" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.schwartzmsl.com/prx/">
        <![CDATA[<p>Yesterday, my day started out a bit differently than usual. I was up much earlier in order to get to the Boston Seaport Hotel for the <a href="http://bostonchamber.com/events/womens-network-breakfast-with-u-s-attorney-carmen-ortiz/" target="_blank">Greater Boston Chamber of Commerce Women&rsquo;s Network Breakfast. </a>Schwartz MSL Boston was the event&rsquo;s corporate sponsor. Well, the traffic was awful (I intend to call the MassPike to suggest that the FAST PASS be accepted at the Cash Only toll booth)&hellip; but I digress. <br /> It was definitely worth the ride in. Our guest of honor and featured speaker that morning was Carmen Ortiz, United States Attorney. If you don&rsquo;t know, Ms. Ortiz was nominated by President Barack Obama as the United States Attorney for the District of Massachusetts, and was confirmed by the U.S. Senate in November 2009. She is the first Hispanic and the first woman to represent Massachusetts as United States Attorney.</p> <p><img width="150" height="150" alt="" src="http://bostonchamber.com/wp-content/uploads/2013/03/Photo_Ortiz-150x150.jpg" title="Photo_Ortiz" class="alignleft size-thumbnail wp-image-7162" /></p> <p><br /> Wow! These events typically feature amazing, interesting, successful women, but I must say Ms. Ortiz was all that and more. She was genuine and &ldquo;real.&rdquo; She gave us advice, she told some stories and most importantly&mdash;she inspired us. She inspired us to be mentors, to take risks, to lead by example, to be role models for young girls, to remember our roots and to believe in ourselves. Ms. Ortiz was &ldquo;leaning in&rdquo; long before <a href="http://leanin.org/" target="_blank">Sheryl Sandberg</a> coined the phrase.</p> <p>Ms. Ortiz talked about management style, suggesting that a manager inspires her team to produce and to succeed. An inspiring manager brings out the best in her team; she can make you laugh but also challenge you. A manager puts the organization first; she leads by example&mdash;rolling up her sleeves doing the work alongside her team, not just delegating every task. And by doing so that manager inspires every team member to bring their best game.</p> <p>Leadership&mdash;good leadership&mdash;is a delicate balance of honest feedback and appreciation. Make sure your team/staff knows you value them.</p> <p>Women tend to second guess themselves. I think she&rsquo;s absolutely right about that. Before you go for that new job or promotion, you question your resume, your accomplishments&mdash;you may even doubt your ability to do the job. Men tend not to have these issues. So, as Ms. Ortiz recommends: take risks. We may not pick the family we are born into, but we do get to choose our spouse, our friends, our work colleagues&mdash;so choose wisely and surround yourself with family, friends, colleagues who support you, who believe in you. It&rsquo;s a sign of strength to ask for help. Know yourself and know enough to get help when you need it.&nbsp;</p> <p>And when you do succeed, don&rsquo;t forget to send the elevator back down for the next woman to ride up.</p>]]>
        
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<entry>
    <title>Schwartz MSL Brings Heart Health to Denver</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/SchwartzHealthcareItBlog/~3/KifOAs3R3so/schwartz_msl_brings_heart_heal.php" />
    <id>tag:www.schwartzmsl.com,2013:/prx//33.4642</id>

    <published>2013-05-21T19:12:08Z</published>
    <updated>2013-05-22T17:23:05Z</updated>

    <summary>There are some times in your career that you feel like you are truly making a difference and the first week of May was one of those times for the Schwartz MSL Healthcare team.We had the opportunity to once again...</summary>
    <author>
        <name>Lauren Arnold</name>
        
    </author>
    
        <category term="Healthcare PR" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Lauren Arnold" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.schwartzmsl.com/prx/">
        <![CDATA[<p><img width="474" height="196" style="text-align: center; margin: 0px auto 20px; display: block" class="mt-image-center" alt="hrs6.JPG" src="http://www.schwartzmsl.com/prx/hrs6.JPG" />There are some times in your career that you feel like you are truly making a difference and the first week of May was one of those times for the Schwartz MSL Healthcare team.</p><p>We had the opportunity to once again work with the wonderful folks at the <a target="_blank" href="http://www.hrsonline.org/">Heart Rhythm Society (HRS)</a> to raise consumer awareness in Denver and surrounding cities about the importance of heart health, and, most notably, help educate the public about two serious yet widely misunderstood arrhythmia disorders: <a target="_blank" href="http://www.hrsonline.org/Patient-Resources/Heart-Diseases-Disorders/Atrial-Fibrillation-AFib#axzz2TxLy6tPU">atrial fibrillation (AFib)</a> and <a target="_blank" href="http://www.hrsonline.org/Patient-Resources/Heart-Diseases-Disorders/Sudden-Cardiac-Arrest-SCA#axzz2TxLy6tPU">sudden cardiac arrest (SCA).</a> This patient education and awareness campaign was HRS&rsquo; way of giving back to Denver, host city for <a target="_blank" href="http://www.hrsonline.org/Education-Meetings/Scientific-Sessions#axzz2TxLj20Hg">Heart Rhythm 2013</a>, the organization&rsquo;s prestigious annual scientific conference.</p><p>The Schwartz MSL team recognized that in order to reach a large and diverse audience and truly make an impact, we needed a surround sound approach that leveraged, but didn&rsquo;t rely solely on, local media coverage and advertising. More than that, we wanted to put residents in touch with experts for live conversations about warning signs, symptoms and treatment options. Similar to our campaign last year in Boston, we set out to hold a public awareness event.</p><p>With a little more than a month to plan and execute, the Schwartz MSL team quickly mobilized, securing a location in downtown Denver with lots of foot traffic, making sure we had all the necessary permits from the City, and hiring tent and furniture vendors. Keep in mind that we did this all from almost two thousand miles away in Boston with none of the team ever having visited Denver! We often tell our clients that in today&rsquo;s always-on world, location really doesn&rsquo;t matter, and nowhere was this mantra more apparent than in planning the HRS event. The Schwartz MSL team quickly was able to establish relationships with key local departments in Denver &mdash; Park &amp; Recreation, Chamber of Commerce, Travel and Visitor Bureau, and Mayor and Governor&rsquo;s offices&mdash;enabling us to get the intel and influence we needed to pull off a great event.</p><p>To help promote the event and drive attendance, Schwartz MSL conducted traditional and social media outreach to local outlets, including the <i>Denver Pos</i>t, and local broadcast stations tweeted and shared on Facebook about it to their followers. In addition, we secured more than a dozen calendar listings in outlets in and around Denver and developed a flyer about the event that was distributed by street teams in the city in the days leading up to the main event.</p><p>We also wanted the experience for people who attended to be interactive, so we worked with HRS on patient risk assessments that were loaded onto iPads. Using these online quizzes, the Schwartz MSL team guided people through a short series of questions about their health, family history and lifestyle. Armed with a topline assessment of each individual&rsquo;s risk for SCA and/or AFib, our team then connected each attendee with a member of our team of cardiologists, nurses and allied health professionals who had volunteered their time for one-on-one conversations. Then, thanks to HRS partner AliveCor, attendees were also able to get their EKGs taken right on an iPhone. As a result, each attendee left not just with information, but personalized data on their own heart health, risk and steps they can and should take to protect themselves.</p><p>The Schwartz MSL team also didn&rsquo;t stop at just an event. We developed and rolled out three weeks&rsquo; worth of radio ads throughout Denver promoting the event and helping to educate listeners about cardiac arrhythmias, AFib and SCA. We worked with HRS to sponsor a local Denver Rapids professional soccer game where HRS&rsquo; PSA was played for several thousand attendees. We also worked with Denver Governor John Hickenlooper&rsquo;s office to secure a proclamation declaring the month of May as Cardiac Rhythm Awareness Month in Colorado, and with Mayor Michael Hancock&rsquo;s office to proclaim May 8, the day of our event, as Cardiac Rhythm Awareness Day in Denver. These proclamations also gave a level of timeliness to our media pitches around local patient stories and local physician experts.</p><p>Despite a raw and rainy morning, the event on May 8 was a success. Attendees completed the risk assessment, met with a health professional and left armed with the information they garnered from these conversations so they could make follow-up appointments with their own doctors if needed. One woman even commented that she was having trouble getting an appointment with a cardiologist about AFib, so she came to this event and the one-on-one time she got with a physician was incredibly valuable. Many more people came by simply to learn about AFib and SCA and left with materials that will help them better understand these conditions. The Schwartz MSL team also distributed several hundred magnets developed to provide the public with simple steps for monitoring their heart rhythm at home, a simple task that can help close the gap between early detection and the life-threatening consequences if these conditions are left untreated.</p><p>The Schwartz MSL team really felt like we made a difference in spreading the word about SCA and AFib to local residents in Denver at this fun and educational event. Plus, the multi-faceted campaign continues to yield results with additional patient stories, expert physician commentary, PSA viewings and social media buzz that are still appearing.</p><p>Thanks Denver and HRS for a great event!<br />&nbsp;</p>]]>
        
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<entry>
    <title>Which Social Media Tools Do Healthcare IT Influencers Use?</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/SchwartzHealthcareItBlog/~3/y40VD0FR4kk/which_social_media_tools_do_he.php" />
    <id>tag:www.schwartzmsl.com,2013:/prx//33.4639</id>

    <published>2013-05-09T17:41:26Z</published>
    <updated>2013-05-09T20:10:30Z</updated>

    <summary>It's important to keep a close eye on trends in social media, especially as adoption rates grow and communities begin to form on a range of topics. That thought process is what prompted me to reach out to a friendly...</summary>
    <author>
        <name>Jordon Goulder</name>
        
    </author>
    
        <category term="Jordon Goulder" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.schwartzmsl.com/prx/">
        <![CDATA[<p>It's important to keep a close eye on trends in social media, especially as adoption rates grow and communities begin to form on a range of topics. That thought process is what prompted me to reach out to a friendly group of health IT influencers on Twitter to learn more about how and if they use Facebook to stay on top of relevant companies and industry topics for their jobs as journalists.</p> <blockquote class="twitter-tweet"> <p style="text-align: center;">Curious how much <a href="https://twitter.com/search/%23healthIT">#healthIT</a> reporters use Facebook to watch companies &amp; follow news. @<a href="https://twitter.com/ahier">ahier</a> @<a href="https://twitter.com/kenonhit">kenonhit</a> @<a href="https://twitter.com/donfluckinger">donfluckinger</a> @<a href="https://twitter.com/nversel">nversel</a> thoughts?</p> &mdash; Jordon Cloud Goulder (@jordoncloud) <a href="https://twitter.com/jordoncloud/status/317721760537661442">March 29, 2013</a></blockquote> <script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script> <p>Less than an hour after sending my tweet, I received <a href="http://twitter.com/jordoncloud/status/317721760537661442" target="_blank">responses from five different journalists</a> who verified that they do utilize social media for work, but that they each used social media a bit differently. The Healthcare practice at Schwartz MSL was interested in learning more so we developed a survey to connect with an even larger group of influencers. We asked the group to tell us if they use social media for professional use and which channels they use for this purpose. We decided to focus on Twitter, Facebook, Google+ and LinkedIn, as our clients have seen the most success with these sites.</p><p>Social media skeptics might be surprised to learn that a healthy 82.6 percent of our survey respondents are not only using social media for personal use, but they're using it to gain knowledge about companies and topics that they may later report on. This means that they're following status updates, reading consumer responses and participating in the health IT conversations on their own accounts.</p><p>Which social media tools were the most popular for professional use among our health IT influencers? Find out here:<br /><br /><img width="540" height="337" style="text-align: center; display: block; margin: 0px auto 20px;" class="mt-image-center" src="http://www.schwartzmsl.com/prx/HCIT_SM_Survey_Final%20Infographic.png" alt="HCIT_SM_Survey_Final Infographic" /></p><p>&nbsp;</p><ol><li><b>Twitter </b>is clearly the king when it comes to social media participation for reporters, with 94.7 percent of our social media users stating that they use the popular social media site for professional use.&nbsp;</li><li>Coming up behind Twitter was <b>LinkedIn</b>, not surprisingly, as the social networking site is a great way to stay apprised of news and events related to companies of all sizes. And 68.4 percent of our social media-touting influencers say they log onto the site to do just that.</li><li><b>Google+ </b>proved to be popular with 42.1 percent of our survey's social media users, a number that may be surprising to some until taking a step back to understand the level of interaction encouraged on the site. Reporters, <a target="_blank" href="http://www.hitechanswers.net/onc-hosts-first-google-hangout-session/">The Office of the National Coordinator for Health IT</a>, vendors and more have been known to gather on the still young social media channel for interactive health IT-related Google+ Hangouts.</li><li><b>Facebook </b>is a site that many still reserve for personal use only. Our survey results reveal that only 31.6 percent of influencers use the site for professional purposes.</li></ol><p>Our survey is truly a testament to the power of social media for both B2B and B2C companies.&nbsp; Many B2B companies tend to shy away from prioritizing social media accounts, however, the fact that 82.6 percent of the boldest and brightest health IT influencers use social media in some capacity for their jobs should encourage social media skeptics to log on and share pertinent company information with targeted communities. After all, you don&rsquo;t want a reporter to see a customer complaint on social media before you do!</p><p>If you would like to learn more about how to integrate social media into your healthcare business, feel free to contact our Healthcare Social Media Practice Group at <a href="mailto:hcsmg@schwartzmsl.com?subject=PRx%20Blog%3A%20Which%20Social%20Media%20Tools%20Do%20Healthcare%20IT%20Influencers%20Use%3F">hcsmg@schwartzmsl.com</a>.&nbsp;</p> <p>&nbsp;</p>]]>
        
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<entry>
    <title>HIPAA, Privacy &amp; Security at HIMSS - Its All Connected</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/SchwartzHealthcareItBlog/~3/JMeLVCNHpYs/hipaa_privacy_security_at_hims.php" />
    <id>tag:www.schwartzmsl.com,2013:/prx//33.4626</id>

    <published>2013-04-02T16:58:15Z</published>
    <updated>2013-04-02T17:12:59Z</updated>

    <summary>Schwartz MSL had another significant presence at HIMSS in New Orleans this year. We had a record 15 clients exhibiting, who offer an array of solutions aimed at consumers (mHealth), payers/brokers (claims management software, analytics), hospitals and health systems (health...</summary>
    <author>
        <name>Doug Russell</name>
        
    </author>
    
        <category term="Doug Russell" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.schwartzmsl.com/prx/">
        <![CDATA[<p>Schwartz MSL had another significant presence at HIMSS in New Orleans this year. We had a record 15 clients exhibiting, who offer an array of solutions aimed at consumers (mHealth), payers/brokers (claims management software, analytics), hospitals and health systems (health information exchange, security), healthcare providers (electronic medical records, clinical decision support) and even employers (benefits management). &nbsp;</p> <div>&nbsp;</div> <div>Although HIMSS is not a security-focused show, three security themes had strong resonance:</div> <div>&nbsp;</div> <ol>     <li>Securing protected health information (PHI) and keeping it compliant with the US Health Insurance Portability and Accountability Act (HIPAA).&nbsp;</li>     <li>Interoperability and secure delivery of information across diverse healthcare networks.&nbsp;     <ul>         <li>Perhaps the biggest announcement at HIMSS13 was when five marquee Electronic Health Record vendors (Allscripts, athenahealth, Cerner, Greenway and McKesson, which collectively represent more than 40% of the hospital EHR market) launched the CommonWell Alliance to promote greater access to health data through improved interoperability. To quote the press release, the initiative is designed to create &ldquo;a national and trusted health information exchange to break down information silos in healthcare (and) improve the quality and cost-effectiveness of care delivery.&rdquo;&nbsp;</li>         <li>There was also a very popular &ldquo;HIMSS Interoperability Showcase&rdquo; which featured live demos and education sessions. Key panels, education sessions and exhibitions included:         <ul>             <li>&ldquo;Introducing the Blue Button Plus&rdquo; by Pierce Graham-Jones, West Health Innovator-in-Residence (HHS), and Ryan Panchadsaram, Presidential Innovation Fellow, Office of the National Coordinator for Health IT. Blue Button+ is a blueprint for the structured and secure transmission of personal health data on behalf of an individual consumer. It meets and builds on the view, download and transmit requirements in Meaningful Use Stage 2 for certified EHR technology.</li>             <li>&ldquo;Extra-Sensitive PHI: Appropriate Sharing Using Data Segmentation for Privacy&rdquo; by Scott Weinstein, JD, Presidential Management Fellow, Office of the Chief Privacy Officer , Office of the National Coordinator for Health Information Technology. Discussed the types of healthcare data that require additional protection and special handling beyond HIPAA requirements, the applicability of Privacy Metadata as a means to enable electronic implementation of various disclosure policies, the common attributes of Privacy disclosure policies, and how standards can be used to electronically enforce a prohibition on redisclosure.</li>             <li>&ldquo;Malice, Mistake and Misuse: Managing Privacy and Security in an Insecure World&rdquo; a Lunch &amp; Learn session sponsored by PwC</li>             <li>&ldquo;Locking Down the Cloud for Healthcare: Security is Not a Myth&rdquo; a Lunch &amp; Learn session sponsored by FireHost</li>         </ul></li>     </ul></li>     <li>Getting a handle on the growing BYOD trend in hospitals and creating policies that ensure collaborative care that utilize smartphones and other devices does not compromise security.&nbsp;     <ul>         <li>Schwartz MSL client Imprivata demonstrated both Imprivata OneSign and Imprivata Cortext, a free HIPAA-compliant texting solution, and had nine hospital and health system customers on hand giving presentations.</li>         <li>Like the &ldquo;Interoperability Showcase,&rdquo; the dedicated &ldquo;Mobile Health Knowledge Center&rdquo; area was also a hit at HIMSS. Sessions and demos included:&nbsp;         <ul>             <li>&ldquo;Mobility and BYOD: An Uneasy and Inevitable Relationship&rdquo; sponsored by Gartner</li>             <li>&ldquo;Leveraging Smartphones to Simplify Communication across Multiple Systems&rdquo;</li>             <li>&ldquo;Mobile and Wireless Technologies in the Hospital &ndash; Now &amp; Soon&rdquo;</li>             <li>&ldquo;Tackling the &lsquo;Achilles Heel&rsquo; of Mobile Medicine&rdquo;&nbsp;</li>             <li>&ldquo;Top Five Information Risk, Security, and Privacy Considerations for BYOD&quot;</li>         </ul></li>     </ul></li> </ol> <div><span style="display: inline;" class="mt-enclosure mt-enclosure-image"><img width="299" height="119" style="text-align: center; display: block; margin: 0 auto 20px;" class="mt-image-center" src="http://www.schwartzmsl.com/prx/Himss14.JPG" alt="Himss14.JPG" /></span> Since security is a major challenge for the healthcare industry, we&rsquo;re likely to see more security firms attending HIMSS. There are many opportunities to foster thought leadership, including exhibiting, speaking, offering a Lunch and Learn session or participating in the HIMSS Interoperability Showcase. If you would like to learn more about planning for HIMSS14 in Orlando, please contact me at <a href="mailto:doug.russell@schwartzmsl.com">doug.russell@schwartzmsl.com</a> or 781-684-0770.</div> <p>&nbsp;</p>]]>
        
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<entry>
    <title>Next Stop...NOLA</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/SchwartzHealthcareItBlog/~3/4KCODKPmvY4/next_stopnola.php" />
    <id>tag:www.schwartzmsl.com,2013:/prx//33.4605</id>

    <published>2013-02-27T19:11:41Z</published>
    <updated>2013-02-27T19:38:27Z</updated>

    <summary><![CDATA[The biggest challenge for HIMSS 2013 attendees will be to break away from the Morial Convention Center to sample New Orleans&rsquo; many delights. We encourage you to sample New Orleans&rsquo; rich cultural experience. If you are a runner or walker,...]]></summary>
    <author>
        <name>Doug Russell</name>
        
    </author>
    
        <category term="Doug Russell" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="HIMSS13" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.schwartzmsl.com/prx/">
        <![CDATA[<p><img width="262" height="127" alt="NOLA skyline" src="http://www.schwartzmsl.com/prx/NOLA%20skyline.JPG" class="mt-image-right" style="float: right; margin: 0px 0px 20px 20px;" />The biggest challenge for HIMSS 2013 attendees will be to break away from the Morial Convention Center to sample New Orleans&rsquo; many delights. We encourage you to sample New Orleans&rsquo; rich cultural experience. If you are a runner or walker, grab a map and sketch a route for a morning walk or run. Better yet, invite a client or prospect to join you. <br /><b>Here are a few suggestions:</b></p><p>&nbsp;</p><p>&nbsp;<img width="214" height="217" style="float: left; margin: 0px 20px 20px 0px;" class="mt-image-left" src="http://www.schwartzmsl.com/prx/neville-bros-fiyo-1.jpg" alt="neville-bros-fiyo-1.jpg" /></p><ul><li><b>Stroll through the French Quarter</b>: The historic French Quarter is filled with shopping, dining, entertainment and fantastic architecture. Start your day with breakfast at <a target="_blank" href="http://www.mothersrestaurant.net/">Mother&rsquo;s</a> or <a target="_blank" href="http://www.cafedumonde.com/">Caf&eacute; Du Monde</a>, grab a muffuletta sandwich at <a target="_blank" href="http://www.nolacuisine.com/2009/05/24/central-grocery/">Central Grocery</a> and end the day with traditional jazz while dining at <a target="_blank" href="http://www.palmcourtjazzcafe.com/">Palm Court Jazz Caf&eacute;</a>.</li></ul><ul><li><b>A sweet note</b>: Open your ears and explore the abundance of NOLA music venues such as the venerable <a target="_blank" href="http://www.preservationhall.com/">Preservation Hall</a> (for classic jazz), <a target="_blank" href="http://www.mapleleafbar.com/">Maple Leaf Bar</a>, <a target="_blank" href="http://www.tipitinas.com/">Tipitina&rsquo;s Uptown</a>, <a target="_blank" href="http://www.houseofblues.com/venues/clubvenues/neworleans/">House of Blues</a>, <a target="_blank" href="http://www.snugjazz.com/site/">Snug Harbor Jazz Bistro</a> and <a target="_blank" href="http://neworleans.jazznearyou.com/entity.php?id=11896#.US5ikVflWul">Club 300 Jazz Bistro</a>.</li></ul><ul><li>Those with families are sure to enjoy the <a target="_blank" href="http://www.auduboninstitute.org/">Audubon Zoo</a>, <a target="_blank" href="http://www.auduboninstitute.org/visit/aquarium">Aquarium of the Americas</a>, <a target="_blank" href="http://neworleanscitypark.com/carousel_gardens.html">Carousel Gardens Amusement Park</a> in New Orleans City Park or a ride on the <a target="_blank" href="http://www.neworleansonline.com/tools/transportation/gettingaround/streetcars.html">St. Charles Streetcar</a>.</li></ul><ul><li>Get in the mood for your visit by reading John Kennedy Toole&rsquo;s masterpiece, A Confederacy of Dunces, or viewing A Streetcar Named Desire with Marlon Brando and Vivien Leigh. Those with an iron constitution and love of colorful nightlife may wish to replicate Anthony Bourdain&rsquo;s itinerary in &ldquo;<a target="_blank" href="http://www.travelchannel.com/tv-shows/the-layover/episodes/new-orleans">The Layover: 36 Hours in New Orleans.</a>&rdquo;</li></ul><ul><li>Or, visit one of the more than 1,150 restaurants within the city limits. The renowned chefs of New Orleans are a passionate bunch. So go ahead and try a creole, Cajun or French signature dish during your stay.</li></ul><p>&nbsp;</p><p>&nbsp;</p><p><a target="_blank" href="http://web.schwartzmsl.com/road-to-himss-2013"><img width="546" height="216" alt="Road to HIMSS 2013 Banner 3" src="http://www.schwartzmsl.com/prx/Road%20to%20HIMSS%202013%20Banner%203.png" class="mt-image-center" style="text-align: center; display: block; margin: 0px auto 20px;" /></a></p>]]>
        
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<entry>
    <title>Industry Analysts, Healthcare IT &amp; Influencers to Know</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/SchwartzHealthcareItBlog/~3/e3zi_34s6UE/industry_analysts_healthcare_i_1.php" />
    <id>tag:www.schwartzmsl.com,2013:/prx//33.4602</id>

    <published>2013-02-20T21:07:18Z</published>
    <updated>2013-02-26T19:14:57Z</updated>

    <summary><![CDATA[Back in November, we published a blog post and Wait A Minute video describing why industry analyst relations are important to so many of our client engagements. &nbsp; Today, with the HIMSS13 Annual Conference &amp; Expo in New Orleans less...]]></summary>
    <author>
        <name>Doug Russell</name>
        
    </author>
    
        <category term="Doug Russell" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="HIMSS13" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.schwartzmsl.com/prx/">
        <![CDATA[<p style="text-align: left;">Back in November, <a href="http://www.schwartzmsl.com/crossroads/2012/11/why_industry_analyst_relations.php" target="_blank">we published a blog post and Wait A Minute video</a> describing why industry analyst relations are important to so many of our client engagements.</p> <p style="text-align: center;"><iframe width="500" height="281" frameborder="0" src="http://www.youtube.com/embed/Pb6vJr9ozdk" allowfullscreen=""></iframe></p> <p>&nbsp;</p> <p>Today, with the HIMSS13 Annual Conference &amp; Expo in New Orleans less than two weeks away, we thought we'd revisit that post, and expand upon it with a short list of some of the key industry analysts we've worked with in our healthcare IT practice. For those interested in information technology (IT) and management systems for the betterment of healthcare, these are some of the industry's leading influencers and thought leaders. They are worth getting to know.</p> <p>&nbsp;<a href="http://www.schwartzmsl.com/prx/HCIT%20Analyst%20List%20Feb%202013.pdf" target="_blank"><img width="475" height="491" style="text-align: center; display: block; margin: 0px auto 20px;" class="mt-image-center" src="http://www.schwartzmsl.com/prx/HCIT%20Analyst%20List%20Feb%202013.JPG" alt="Schwartz MSL HCIT Analyst List Feb 2013" /></a>(Click image to enlarge)</p> <p>&nbsp;</p> <p><u><b>Forrester</b></u></p> <p style="margin-left: 40px;">While the departure of Forrester's Elizabeth Boehm, Principal Analyst, Healthcare &amp; Life Sciences last year was a significant move, others of note at that noted firm include:</p> <ul>     <li><a target="_blank" href="http://www.forrester.com/Craig-Le-Clair">Craig Le Clair</a>, VP, Principal Analyst serving Enterprise Architecture Professionals, covers a range of topics including invoice management, medical health records, information management, customer communications management and financial compliance.</li>     <li><a target="_blank" href="http://www.forrester.com/Ellen-Carney">Ellen Carney</a>, Senior Analyst serving eBusiness and Channel Strategy Professionals, focuses on the eBusiness strategies, technologies, adoption trends, and best practices of property and casualty, life, group, and health insurers globally.</li> </ul> <p><u><b>Gartner</b></u></p> <ul>     <li><a target="_blank" href="http://www.gartner.com/AnalystBiography?authorId=13891">Joanne Galimi</a>, Managing Partner in Gartner's Consulting Organization. Covers healthcare and insurance.</li>     <li><a target="_blank" href="http://www.gartner.com/AnalystBiography?authorId=25709">Robert H. Booz</a>, VP and Distinguished Analyst. Monitors business and technology trends in the health payer industry.</li>     <li><a target="_blank" href="http://www.gartner.com/AnalystBiography?authorId=10009">Thomas J. Handler</a>, M.D., Research Director for the Healthcare Provider Analyst Group. Covers everything from telemedicine to EHR systems to clinical applications.</li>     <li><a target="_blank" href="http://www.gartner.com/AnalystBiography?authorId=15261">Wes Rishel</a>, VP and Distinguished Analyst, Healthcare Provider Research Practice. Covers electronic medical records, interoperability, health information exchanges and the underlying technologies of healthcare IT, including application integration and standards. Follow Rishel on Twitter at <a target="_blank" href="https://twitter.com/wrishel">@wrishel</a></li>     <li><a target="_blank" href="http://www.gartner.com/AnalystBiography?authorId=24933">Barry Runyon</a>, VP, Healthcare Provider Research. Covers mobility, clinical and patient portals, vendor neutral archives, legacy decommissioning, remote hosting and cloud service delivery models, and enterprise awareness.</li>     <li><a target="_blank" href="http://www.gartner.com/AnalystBiography?authorId=24723">Vi Shaffer</a>, Research VP and Global Industry Services Director for Healthcare Providers.</li> </ul> <p><u><b>IDC Health Insights</b></u></p> <ul>     <li><a target="_blank" href="http://www.idc.com/downloads/Scott_Lundstrom_Bio.pdf">Scott Lundstrom</a>, Group Vice President, IDC Health Insight's research-based advisory and consulting offerings, covering payer, provider and life science segments.</li>     <li><a target="_blank" href="http://www.idc.com/downloads/Lynne_Dunbrack_Bio.pdf">Lynne A. Dunbrack</a>, Program Director, Connected Health IT Strategies Program.</li>     <li><a target="_blank" href="http://www.idc.com/downloads/Judy_Hanover_Bio.pdf">Judy Hanover</a>, Research Director, Provider IT Strategies.</li>     <li><a target="_blank" href="http://www.idc-hi.com/getdoc.jsp?containerId=PRF002770">Janice W. Young</a>, Program Director, Payer IT Strategies.</li> </ul> <p><u><b>Chilmark Research</b></u></p> <ul>     <li><a target="_blank" href="http://www.chilmarkresearch.com/about/team/">John Moore</a>, Founder and Managing Partner - Follow John Moore on Twitter (<a target="_blank" href="https://twitter.com/john_chilmark">@john_chilmark</a>) and on his <a target="_blank" href="http://www.chilmarkresearch.com/author/hitanalyst/">blog</a>.</li> </ul> <p>If you have further questions, or want to learn more about industry analyst relations and the <a target="_blank" href="http://www.schwartzmsl.com/services_l2.php?id=61">programs we offer</a>, please don&rsquo;t hesitate to <a target="_blank" href="http://www.schwartzmsl.com/contact.php">contact us</a>. Give us at call at (781) 684-0770 to arrange a meeting at the upcoming HIMSS show in New Orleans.</p> <p>&nbsp;</p> <p><a href="http://web.schwartzmsl.com/road-to-himss-2013" target="_blank"><img width="547" height="216" style="text-align: center; display: block; margin: 0px auto 20px;" class="mt-image-center" src="http://www.schwartzmsl.com/prx/Road%20to%20HIMSS%202013%20Banner%202.png" alt="Road to HIMSS 2013 Banner 2" /></a></p>]]>
        
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<entry>
    <title>What's Up with Meaningful Use Stage 3?</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/SchwartzHealthcareItBlog/~3/Z8pkpZGq9NM/whats_up_with_meaningful_use_s.php" />
    <id>tag:www.schwartzmsl.com,2013:/prx//33.4600</id>

    <published>2013-02-15T17:58:11Z</published>
    <updated>2013-02-15T16:37:30Z</updated>

    <summary><![CDATA[Many healthcare IT companies are wondering if federal regulators will drop Meaningful Use news during the upcoming HIMSS13 conference. It&rsquo;s a reasonable concern, since last year the Office of the National Coordinator for Health Information Technology (ONC) unexpectedly announced Meaningful...]]></summary>
    <author>
        <name>Davida Dinerman</name>
        
    </author>
    
        <category term="Davida Dinerman" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Healthcare IT News Highlights" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Healthcare Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.schwartzmsl.com/prx/">
        <![CDATA[<p>Many healthcare IT companies are wondering if federal regulators will drop Meaningful Use news during the upcoming <a href="http://www.himssconference.org/ " target="_blank">HIMSS13</a> conference. It&rsquo;s a reasonable concern, since last year the <a href="http://www.healthit.gov/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=brand" target="_blank">Office of the National Coordinator for Health Information Technology (ONC) </a>unexpectedly announced Meaningful Use Stage 2 rules on the third day of the conference.</p><p>However, hospitals, health systems and physician's practices can breathe a sigh of relief. While the ONC has drafted preliminary recommendations for the final stage of the federal electronic health record (EHR) incentive program, the earliest the industry will see <a href="http://www.healthit.gov/providers-professionals/meaningful-use-definition-objectives " target="_blank">Meaningful Use Stage 3</a> is 2016. Stage 2 won&rsquo;t even begin until 2014 for the earliest adopters.</p><p><b>Draft Stage 3 Rules: A Higher Threshold</b></p><p>Released in November 2012, the public comment period for the draft Stage 3 rules has already ended. The early stage objectives largely reaffirm Stage 2 goals and place higher thresholds for showing Meaningful Use. For example, the draft Stage 3 rules require hospitals and physicians to:</p><ul><li>Use computerized provider order entry (CPOE) for referrals/transition of care orders directly entered by qualified licensed healthcare professionals. Stage 2 required CPOE only for medication, laboratory and radiology orders.</li><li>Implement 15 clinical decision support interventions or guidance related to five or more clinical quality measures that are presented at a relevant point in patient care for the entire EHR reporting period. This is an increase from the five required in Stage 2.</li></ul><p>In addition, some Meaningful Use objectives and measures may be retired, including:</p><ul><li>Recording patient demographics;</li><li>Recording and charting changes in vital signs; and</li><li>Recording smoking status for patients 13-years-old and older.</li></ul><p><b>Too Ambitious?</b></p><p>Many in the industry criticize other new objectives as being too difficult to achieve. For example, one new item would require providers to give 10 percent of patients the ability to submit patient-generated health information and request an amendment to their health record online. The rule is designed to either improve performance on high-priority health conditions and/or increase patient engagement in care. However, some physicians don't have control over patient behavior and may find it difficult to meet this requirement.</p><p>Another tentative Stage 3 rule could require physicians and hospitals to provide care synopses, setting-specific goals, and instructions for care during transitions of care. However, not all EHRs can be programmed to extract this additional data automatically.</p><p>Some organizations, like the <a href="http://www.ama-assn.org/" target="_blank">American Medical Association</a>, say that much of the Stage 3 criteria would be extremely difficult for physicians to meet, causing some practices to fall short of requirements and exposing them to lower Medicare payments.</p><p>Similarly, <a href="http://geekdoctor.blogspot.com/ " target="_blank">John Halamka</a>, vice chair of the Standards Committee and CIO of Beth Israel Deaconess Medical Center, said that while the Standards Committee generally agrees with ONC&rsquo;s current goals for Stage 3, it is concerned about whether they are realistically achievable, considering that standards and interoperability for certain EHR functions and clinical procedures are still evolving.</p><p>The <a href="http://www.aafp.org/online/en/home.html" target="_blank">American Academy of Family Physicians</a> went so far as to send a letter requesting that ONC delay implementation of Stage 3 until 2017. Glen Stream, AAFP board chair, wrote, &quot;We remain concerned that HHS is attempting to raise the bar for what constitutes meaningful use before the majority of physicians and hospitals are able to achieve the meaningful use Stage 1 or 2 objectives&quot;</p><p>A group of EMR vendors also want Meaningful Use Stage 3 deadlines be moved up to a later date and the focus shifted to put a greater emphasis on interoperability. The group, the <a href="http://www.himssehra.org/ASP/index.asp " target="_blank">HIMSS EHR Association (EHRA),</a> represents 40 vendors pulled together by HIMSS that include both enterprise and physician-oriented vendors, such as: <a href="http://www.athenahealth.com/" target="_blank">athenahealth</a>, <a href="http://www.cerner.com" target="_blank">Cerner</a>, <a href="http://www.epic.com" target="_blank">Epic</a>, <a href="http://www.eclinicalworks.com/" target="_blank">eClinicalWorks</a>, <a href="http://www.emdeon.com" target="_blank">Emdeon</a>, <a href="http://www.meditech.com" target="_blank">Meditech</a>, <a href="http://www.mckesson.com" target="_blank">McKesson</a>, <a href="http://www.siemens.com" target="_blank">Siemens</a>, <a href="http://www3.gehealthcare.com/en/Global_Gateway" target="_blank">GE Healthcare IT</a> and <a href="http://www.practicefusion.com" target="_blank">Practice Fusion. </a></p><p>According to a letter by EHRA: &ldquo;The EHRA strongly recommends that Stage 3 focus primarily on encouraging and assisting providers to take advantage of the substantial capabilities established in Stage 1 and especially Stage 2, rather than adding new meaningful use requirements and product certification criteria. In particular, we believe that any meaningful use and functionality changes should focus primarily on interoperability and building on accelerated momentum and more extensive use of Stage 2 capabilities and clinical quality measurement.&rdquo;</p><p>&nbsp;</p><p><img width="258" height="188" src="http://www.schwartzmsl.com/prx/MU3.jpg" alt="MU3.jpg" class="mt-image-center" style="text-align: center; margin: 0px auto 20px; display: block" /></p><p>&nbsp;</p><p><b>Ushering in New Models of Care</b></p><p>Overall, ONC designed Stage 3 to support new collaborative care models, with shared responsibility and accountability. ONC said that &quot;Stage 3 is the time to begin to transition from a setting-specific focus to a collaborative, patient- and family- centric approach.&quot; Just how ONC will go about this should become clear as the healthcare industry trudges the road forward.</p><p>There will be several sessions pertaining to Meaningful Use at HIMSS13, and new to the show is the <a href="http://vendor.himss.org/himss13/mo_meaningfulUse.aspx" target="_blank">Meaningful Use Experience</a>. This dedicated area for EHR vendors and providers will make it easy for attendees to find Meaningful Use products that have been certified to meet all mandatory criteria.</p><p>Thea Lavin, vice president at <a href="http://www.schwartzmsl.com" target="_blank">Schwartz MSL,</a> will be at HIMSS and would be pleased to meet you to talk about meaningful use and other healthcare IT issues. You can reach her at 415-512-0770 or <a href="mailto:thea.lavin@schwartzmsl.com">thea.lavin@schwartzmsl.com</a>.</p><p>&nbsp;</p><p><b>by Thea Lavin</b></p><p>&nbsp;</p><p><a href="http://web.schwartzmsl.com/road-to-himss-2013" target="_blank"><img width="543" height="215" style="text-align: center; display: block; margin: 0px auto 20px;" class="mt-image-center" src="http://www.schwartzmsl.com/prx/Road%20to%20HIMSS%202013%20Banner%204.png" alt="Road to HIMSS 2013 Banner 4" /></a></p>]]>
        
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<entry>
    <title>The Road to HIMSS 2013: Maximize Your Visibility At The Show</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/SchwartzHealthcareItBlog/~3/tVGiQO9CGQ8/the_himss13_annual_conference.php" />
    <id>tag:www.schwartzmsl.com,2013:/prx//33.4595</id>

    <published>2013-02-12T17:03:52Z</published>
    <updated>2013-02-26T19:12:48Z</updated>

    <summary><![CDATA[The HIMSS13 Annual Conference &amp; Exhibition is a must-attend event for any healthcare technology (HCIT) company. From March 3 &ndash; 7, 2013, key decision makers from the world&rsquo;s leading innovators will meet in New Orleans to discuss hot topics, meet...]]></summary>
    <author>
        <name>Davida Dinerman</name>
        
    </author>
    
        <category term="Davida Dinerman" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Doug Russell" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="HIMSS13" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.schwartzmsl.com/prx/">
        <![CDATA[<p>The <a target="_blank" href="http://www.himssconference.org/">HIMSS13 Annual Conference &amp; Exhibition</a> is a must-attend event for any healthcare technology (HCIT) company. From March 3 &ndash; 7, 2013, key decision makers from the world&rsquo;s leading innovators will meet in New Orleans to discuss hot topics, meet with colleagues and set the agenda for the year in HCIT.</p><p>There will be more than 200 <a target="_blank" href="http://www.himssconference.org/Education/?navItemNumber=673">sessions</a> to choose from, allowing healthcare professionals to customize their own agenda to meet their individual needs. Topics taking the stage include: mobile health, clinical and business analytics, HIE, EHR best practices, care coordination, ICD-10, accountability for care and meaningful use. <a target="_blank" href="http://www.himssconference.org/Education/content.aspx?ItemNumber=629&amp;navItemNumber=681">Keynotes</a> include familiar faces from industry, politics and the media.</p><p><a href="http://web.schwartzmsl.com/road-to-himss-2013/" target="_blank"><img height="207" width="162" style="float: right; margin: 0px 0px 20px 20px;" class="mt-image-right" src="http://www.schwartzmsl.com/prx/Road%20to%20HIMSS%202013%20eBook%20cover%20image_small.JPG" alt="Road to HIMSS 2013 eBook_sm" /></a></p><p>Planning early and maximizing your strategic communications program before, during and after the event is an absolute must. When it comes to public relations and media relations, there are more than 100 respected journalists and industry analysts on site. Schwartz MSL is helping its existing clients and can help other companies navigate the waters of media relations</p><p>This <b><a target="_blank" href="http://web.schwartzmsl.com/road-to-himss-2013/">Schwartz MSL Road to HIMSS 2013 Guidebook</a> </b>is designed to help you navigate the PR and marketing opportunities at the show and offer insights on scheduling reporter meetings and what reporters are looking to cover. In addition, we include the names and Twitter handles of top influential reporters so you can follow them at the show. We even offer tips on fun things to do in New Orleans.</p><p>For further advice or information on how <a target="_blank" href="http://www.schwartzmsl.com">Schwartz MSL</a> can partner with you, please contact Doug Russell at 781-684-0770 or <a href="mailto:doug.russell@schwartzmsl.com">doug.russell@schwartzmsl.com</a>.</p><p>We're here to help so let us know if you have any questions. Enjoy and have a great show.</p><p>&nbsp;</p><p style="text-align: center;"><a href="http://web.schwartzmsl.com/road-to-himss-2013/" target="_blank"><img height="216" width="546" class="mt-image-none" src="http://www.schwartzmsl.com/prx/Road%20to%20HIMSS%202013%20Banner%205.png" alt="Road to HIMSS 2013" /></a></p><p>&nbsp;</p>]]>
        
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<entry>
    <title>HIMSS13 - Tips for the Final Weeks Leading up to The Show</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/SchwartzHealthcareItBlog/~3/3mUiJlOfyRk/himss13_trade_show_tips_in_the.php" />
    <id>tag:www.schwartzmsl.com,2013:/prx//33.4588</id>

    <published>2013-02-01T00:59:35Z</published>
    <updated>2013-02-26T19:15:45Z</updated>

    <summary><![CDATA[Karen Malone, vice president of Meeting Services at HIMSS, has been overseeing events for more than 20 years.&nbsp; According to Malone, being in one place with your competitors, clients and prospective clients, as well as media, is important. Trade shows...]]></summary>
    <author>
        <name>Davida Dinerman</name>
        
    </author>
    
        <category term="Davida Dinerman" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="HIMSS13" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Healthcare Marketing" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.schwartzmsl.com/prx/">
        <![CDATA[<p>Karen Malone, vice president of Meeting Services at <a target="_blank" href="http://www.himssconference.org/ ">HIMSS</a>, has been overseeing events for more than 20 years.&nbsp; According to Malone, being in one place with your competitors, clients and prospective clients, as well as media, is important. Trade shows offer an effective face-to-face opportunity to see products and solutions, but also to build relationships. There are still lots of things to think about in the remaining weeks before the show, March 3-7 in New Orleans.</p><p><b>Scheduling Appointments</b> - When it comes to scheduling appointments at&nbsp;the show, Malone has a 70/30 rule &ndash; schedule 70% of your meetings in advance, about seven to 10 days prior to the show, and leave 30% of your schedule free for last minute meetings. Malone suggests arranging meetings in the food court. Chat people up while you are standing in line for food and sit down with people to extend the conversation. &ldquo;Exhibitors must take time to engage clients and prospects in conversation,&rdquo; says Malone.</p><p><b>Visiting Booths</b> - Is there a method to the madness of visiting booths? Malone says yes and no.&nbsp; Analytical people will have a show floor mapped out, while others will wing it. She also suggests visiting booths systematically. You can save a lot of time if you&nbsp;have a logical game plan.</p><p><b>Best Pre-Show To-Dos</b> - Pre-show communications can set the tone and make or break the success of your conference participation. Let your customers and prospects know you will be at the show and schedule time to meet in advance. Create materials to take with you, such as a thumb drive of product information and press releases. Plan what you will discuss with clients and prospects. Malone advises first-time attendees or exhibitors at HIMSS to take advantage of webinars they offer which will help you prepare for the show. This year, HIMSS is also offering these conference prep webinars for show veterans.</p><p><b>Get Social</b>: Lots of folks tweet during the show. HIMSS13 attendees can engage with HIMSS and get connected with industry colleagues before, during and after the conference through Twitter, Facebook, LinkedIn and YouTube. Use Twitter to get timely conference announcements and updates by following <a target="_blank" href="https://twitter.com/himss13">@HIMSS13</a> and <a target="_blank" href="http://twitter.com/HIMSS/himss-staff">HIMSS Staff,</a> and build new relationships by following those who are using the hashtag <a target="_blank" href="https://twitter.com/himss13">#HIMSS13 in</a> their tweets. Onsite, Twitter will be used for select educational sessions during Q&amp;As, and the latest #HIMSS13 tweets will be displayed via screens in the Social Media Center, <a target="_blank" href="http://www.himssconference.org/Education/content.aspx?ItemNumber=629&amp;navItemNumber=681">keynote sessions</a> and more.</p><p><img style="text-align: center; margin: 0px auto 20px; width: 260px; display: block; height: 148px" class="mt-image-center" alt="HIMSS-trade-show.jpg" width="400" height="287" src="http://www.schwartzmsl.com/prx/HIMSS-trade-show.jpg" /></p><p><b>Go Green</b> &ndash; HIMSS is trying to reach a paperless press room at the conference.&nbsp; Companies should consider paperless ways to distribute information to the media, prospects and partners, such as thumb drives or CDs. They can also send materials electronically after the show as part of their post-show follow up.</p><p><b>Be Comfortable</b> - When you&rsquo;re constantly on the go, you need to wear comfortable shoes and clothes. The current business casual styles allow you to look professional on the outside and feel relaxed on the inside.</p><p><b>Have Some Fun</b> &ndash; There is so much to do in <a target="_blank" href="http://www.neworleansonline.com/neworleans/attractions/fiftyfreethings.html">New Orleans</a> so be sure to carve out some time for site seeing. And there is so much to do even for free --visit the French Quarter, catch some live music, take a streetcar or ferry ride, stroll the streets, sample the world-class Creole, Cajun and French cuisine. If you are a runner or walker, grab a map and sketch a route for a morning walk or run. Better yet, invite a client or prospect to join you.</p><p><b>What to Avoid Doing</b> - If there is anything you should avoid it is poor booth etiquette. &ldquo;We have seen exhibitors standing at the booth reading their iPad or a newspaper and not engaging with people coming to the booth,&rdquo; says Malone. &ldquo;Although they are at the show, they do not take full advantage of opportunities to speak with clients and prospects.&rdquo;</p><p><b>After the Show </b>- Post-show follow-up is critical. The real work starts when you get back to the office. Don&rsquo;t just throw all those business cards in a drawer and plan to get to them soon. Instead, find creative ways to follow up as soon as you get back to your office -- connect on LinkedIn or Twitter, send prospects an interesting article. Develop ways to stay in touch that go beyond saying, &quot;Why don't you buy something from me?&quot;</p><p style="text-align: center;">&nbsp;What are you doing to plan for HIMSS? If you need help, please contact Doug Russell or Thea Lavin at 781-684-0770, <a href="mailto:doug.russell@schwartzmsl.com">doug.russell@schwartzmsl.com</a> or <a href="mailto:thea.lavin@schwartzmsl.com">thea.lavin@schwartzmsl.com</a>. They&rsquo;ll both be at the show and are happy to meet with you. <br />&nbsp;</p>]]>
        
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<entry>
    <title>What Are the Top Healthcare IT Influencers Interested in at HIMSS 2013?</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/SchwartzHealthcareItBlog/~3/jhCv_1MYt9o/what_are_the_top_healthcare_it.php" />
    <id>tag:www.schwartzmsl.com,2013:/prx//33.4586</id>

    <published>2013-01-28T17:09:17Z</published>
    <updated>2013-02-26T19:16:13Z</updated>

    <summary><![CDATA[ &nbsp; The HIMSS Annual Conference and Exhibit is a must-attend event for any healthcare technology (HCIT) company. With key decision-makers from the world&rsquo;s leading innovators meeting in New Orleans for four days, it&rsquo;s where the industry comes together to...]]></summary>
    <author>
        <name>Davida Dinerman</name>
        
    </author>
    
        <category term="Davida Dinerman" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="HIMSS13" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Healthcare PR" scheme="http://www.sixapart.com/ns/types#category" />
    
    
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        <![CDATA[<p><img width="187" height="171" src="http://www.schwartzmsl.com/prx/HIMSS.jpg" alt="HIMSS.jpg" class="mt-image-center" style="text-align: center; margin: 0px auto 20px; display: block;" /></p> <p>&nbsp;</p> <p>The <a href="http://www.himssconference.org/?src=hwnav" target="_blank">HIMSS Annual Conference and Exhibit</a> is a must-attend event for any healthcare technology (HCIT) company. With key decision-makers from the world&rsquo;s leading innovators meeting in New Orleans for four days, it&rsquo;s where the industry comes together to survey the landscape, discuss hot topics, meet and share experiences with colleagues and make plans for the future. There will be more than 200 sessions to choose from, allowing healthcare professionals at all levels to customize their own agenda to meet their individual needs. Among the dozens of <a href="http://www.himssconference.org/Education/?navItemNumber=673" target="_blank">educational topic</a> categories are: mobile health, health information exchange, care coordination, health reform, EHR best practices, ICD-10 and HIPAA standards.</p> <p>Executives, sales and support staff are busy getting their booths and presentations ready, and lining up meetings to discuss product roadmaps and potential mutual revenue opportunities. Are you also thinking about how you can maximize your visibility with the media?</p> <p>Schwartz MSL surveyed more than two dozen <a href="http://www.schwartzmsl.com/prx/2012/12/schwartz_msl_identifies_top_he.php " target="_blank">healthcare IT influencers</a> to find out more about their plans for HIMSS 2013. The first batch of responses offered some insights into who and what they will be interested in covering. Sixty-seven percent said they wish to meet with vendors, particularly when paired with a customer.</p> <p>The hot topics on their radar are: clinical and business intelligence, HIPAA, privacy and security, population health and patient-centered medical home, care coordination and big data. A little more than half of the respondents wish to discuss health information exchanges, meaningful use, mHealth and telehealth. This year, journalists won&rsquo;t be as interested in learning about new products and features and government issues. And only 33 percent plan to attend the <a href="http://www.himssconference.org/Education/content.aspx?ItemNumber=629&amp;navItemNumber=681 " target="_blank">keynote sessions</a>.</p> <p>What does this mean if you are trying to meet with reporters in hopes they will tell your story?</p>   <ol><li><b>Find an angle</b>: If you are among those companies which do address the hot topics listed above, you are fortunate. However, can you shed some new light on the topic? A new angle? Or better yet, do you&hellip;</li><li><b>Have customers attend with you</b>:&nbsp; Reporters love to hear the real-world stories behind the products and services.</li><li>If you are<b> announcing a new product</b>, you might want to think about doing that a different week, unless it&rsquo;s a significant update or meets a pressing, unfulfilled business need.&nbsp;</li></ol> <p>&nbsp;<img width="276" height="183" src="http://www.schwartzmsl.com/prx/meeting.jpg" alt="meeting.jpg" class="mt-image-center" style="text-align: center; margin: 0px auto 20px; display: block" /></p> <p>Our annual Road to HIMSS eBook will be available for download soon, full of even more insights and information to make your HIMSS experience the best ever.</p> <p>In the meantime, If you would like to speak with healthcare IT experts at <a href="http://www.schwartzmsl.com " target="_blank">Schwartz MSL</a>, contact Doug Russell at 781.684.0770 or <a href="mailto:doug.russell@schwartzmsl.com">doug.russell@schwartzmsl.com</a>.</p> <p>&nbsp;</p>]]>
        
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<entry>
    <title>Podcast: Catching up with Cathy Arnst!</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/SchwartzHealthcareItBlog/~3/XAHhjOKiU8k/podcast_catching_up_with_cathy.php" />
    <id>tag:www.schwartzmsl.com,2013:/prx//33.4582</id>

    <published>2013-01-16T14:18:08Z</published>
    <updated>2013-01-16T14:46:29Z</updated>

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<![endif]--></p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img width="124" height="184" alt="Cathy Arnst_headshot.jpg" src="http://www.schwartzmsl.com/prx/Cathy%20Arnst_headshot.jpg" class="mt-image-left" style="float: left; margin: 0px 20px 20px 0px;" /></span><p>We recently spoke with industry veteran <a target="_blank" href="http://www.twitter.com/CathyArnst">Cathy Arnst</a>, who has been covering some of the most exciting progress in the science and medicine industry for more than two decades. Cathy recently joined <a target="_blank" href="http://www.Xconomy.com">Xconomy</a>, a business news Website covering the innovation economy in Boston, San Francisco, San Diego, Seattle and Detroit.&nbsp; Prior to writing for Xconomy, Cathy&rsquo;s talented work graced the pages of <i>BusinessWeek</i>, the <i>Boston Globe</i> and <i>U.S. News &amp; World Report</i>.</p><p>Listen to the podcast below to learn what healthcare topics Cathy can&rsquo;t get enough of, her predictions for 2013 and whom she&rsquo;d most like to interview and why&mdash;you might be surprised!</p><p>&nbsp;Like our podcast? You&rsquo;ll love what we have to say on <a href="http://www.twitter.com/SchwartzMSLPRx">Twitter</a>.</p><p><a href="http://schwartzpr.cachefly.net/Cathy_Arnst_Podcast.mp3"><b>Cathy Arnst Podcast</b><br /></a></p>]]>
        
    </content>
<feedburner:origLink>http://www.schwartzmsl.com/prx/2013/01/podcast_catching_up_with_cathy.php</feedburner:origLink></entry>

<entry>
    <title>Big Data's Role Within Life Sciences</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/SchwartzHealthcareItBlog/~3/BKtjq3ts4z8/big_datas_role_within_life_sci.php" />
    <id>tag:www.schwartzmsl.com,2013:/prx//33.4576</id>

    <published>2013-01-09T21:05:11Z</published>
    <updated>2013-02-21T21:24:19Z</updated>

    <summary>Earlier today, FierceBiotech hosted a roundtable on Big Data and its role within Biopharma and Life Sciences. Speakers in attendance included: Alexis Borisy, partner, Third Rock Ventures; Dr. Lon Cardon, SVP, GlaxoSmithKline; David Mott, partner, New Enterprise Associations, former CEO,...</summary>
    <author>
        <name>Shannon Murphy</name>
        
    </author>
    
        <category term="Shannon Murphy" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.schwartzmsl.com/prx/">
        <![CDATA[<p>Earlier today, FierceBiotech hosted a roundtable on Big Data and its role within Biopharma and Life Sciences. Speakers in attendance included: Alexis Borisy, partner, Third Rock Ventures; Dr. Lon Cardon, SVP, GlaxoSmithKline; David Mott, partner, New Enterprise Associations, former CEO, MedImmune; John Reynders, VP of R&amp;D information, AstraZeneca; and Moderator Ryan McBride, executive editor, FierceBiotech. The discussion focused on how the healthcare industry must drive efficiencies in data and drug research to make a positive change. But while the industry is successful at amassing huge amounts of data, we have yet to master how to synthesize, standardize and extract value from Big Data to ultimately improve patient outcome. Two interesting discussion points that seemed to cause the most interaction were that of hypothesis generation and working towards embracing analytics.</p><span style="display: inline;" class="mt-enclosure mt-enclosure-image"><p style="text-align: center;"><a href="http://www.fiercebiotech.com/events/big-data-biopharma-forum/2013/" target="_blank"><img width="514" height="162" class="mt-image-none" src="http://www.schwartzmsl.com/prx/FierceBiotech%20Biopharma%20Forum%20image.JPG" alt="FierceBiotech Biopharma Forum" /></a></p></span><p>Hypothesis generation, or simply asking the accurate question to obtain the &quot;helpful&quot; answer, is an area the Healthcare field has yet to master. Unlike Netflix, which can tell the consumer what movies he or she should rent based on rental history, or Amazon, which can determine the consumer's next purchasing move, the Life Sciences industry's hypotheses are much more complex and require many more questions such as, &quot;what kind of data is needed to make predictive medicine a reality?&quot; or &quot;how does the industry overcome privacy hurdles?&quot;</p><p>So what other industries should Healthcare look towards for expertise on how to better Big Data? Simple. Oil and Gas, Finance, and even our intelligence community.&nbsp; Big Data challenges and solutions can be found in these areas as well as many others by focusing in on analytics. So why has the healthcare industry not adapted these analytical tools used by other industries to better the Big Data process?&nbsp; Not so simple. There is a massive amount of required semantic integration among all of the many disparate areas of Life Sciences, so there is unfortunately not one common playing field. Big Data within the healthcare industry is extremely complex with many privacy issues. The myth of Big Data within Healthcare is that it will provide the &quot;best&quot; solution and is being used as a blanket term. Unfortunately, Big Data can only provide meaningful outcomes if the questions asked of this data are focused and accurate. <br /> <br /> Oncology is perceived to be the first therapeutic area to be impacted by Big Data because of all of the information that can be extracted from tumor type, for example, and how aggressive this therapeutic area is verses others. The question of when we will see a positive change continues to be up for debate. While some panelists thought five years look like a reality, others were adamant that it would likely take at least 20 years before any real value is extracted from Big Data that can be utilized to improve patient outcomes. While it is a slow process, the Healthcare industry appears to be having the right discussions on how to tap into and mine Big Data, but it must really focus on the other areas where they have already mastered analytics and begin to put these successes into practice in order to move forward.</p>]]>
        
    </content>
<feedburner:origLink>http://www.schwartzmsl.com/prx/2013/01/big_datas_role_within_life_sci.php</feedburner:origLink></entry>

<entry>
    <title>Up Close with...Phil Colpas of Health Management Technology</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/SchwartzHealthcareItBlog/~3/myMtQDFEdds/up_close_with_phil_colpas_of_h.php" />
    <id>tag:www.schwartzmsl.com,2013:/prx//33.4572</id>

    <published>2013-01-04T11:35:51Z</published>
    <updated>2013-01-04T15:53:45Z</updated>

    <summary><![CDATA[Today's&nbsp;healthcare IT influencer is Phil Colpas, managing editor at Health Management Technology, who had some interesting things to share with us 1.&nbsp;For how long have you been writing about the healthcare IT industry? Answer: About three-and-a-half years. Prior to that,...]]></summary>
    <author>
        <name>Davida Dinerman</name>
        
    </author>
    
        <category term="Davida Dinerman" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Getting to Know" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.schwartzmsl.com/prx/">
        <![CDATA[<p>Today's&nbsp;<a href="http://www.schwartzmsl.com/prx/2012/12/schwartz_msl_identifies_top_he.php" target="_blank">healthcare IT influencer</a> is Phil Colpas, managing editor at <a href="http://www.healthmgttech.com/" target="_blank">Health Management Technology</a>, who had some interesting things to share with us</p> <p>1.&nbsp;For how long have you been writing about the healthcare IT industry?<br /> Answer: About three-and-a-half years. Prior to that, my career was spent primarily in the newspaper business.</p>  <p>2.&nbsp;Who do you think is the hottest company to hit the healthcare IT market in the last year?<br /> Answer: I like <a href="http://www.caradigm.com/Pages/en-us/default.aspx" target="_blank">Caradigm</a>; this partnership between <a href="http://www.microsoft.com" target="_blank">Microsoft </a>and <a href="http://www3.gehealthcare.com/en/Global_Gateway" target="_blank">GE Healthcare</a> is interested in solving healthcare's greatest challenges. And Microsoft boss Bill Gates has already demonstrated a penchant for engaging in philanthropic activity concerning world health issues.</p>  <p>3.&nbsp;What&rsquo;s your favorite thing to do on a Saturday?<br /> Answer:&nbsp; Play a gig with my blues band, <a href="http://www.kinglouieband.net/6.html" target="_blank">King Louie</a>. I've been a &quot;weekend Warrior&quot; guitarist/bandleader/vocalist for about 20 years.</p>  <p style="text-align: center"><img width="96" height="129" src="data:image/jpeg;base64,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" data-sz="f" alt="" name="lIbPJaPkqCFRZM:" class="rg_i" style="margin-top: 0px; margin-left: 0px;" /></p>]]>
        
    </content>
<feedburner:origLink>http://www.schwartzmsl.com/prx/2013/01/up_close_with_phil_colpas_of_h.php</feedburner:origLink></entry>

<entry>
    <title>Up Close with...Joseph Goedert of Health Data Management</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/SchwartzHealthcareItBlog/~3/I4KBZnIWeBw/up_close_withjoseph_goedert_of.php" />
    <id>tag:www.schwartzmsl.com,2013:/prx//33.4570</id>

    <published>2013-01-02T13:08:03Z</published>
    <updated>2013-01-02T18:42:32Z</updated>

    <summary><![CDATA[Happy and Healthy New Year to you all!We&nbsp;continue our top 25 Healthcare IT Influencer series with Joseph Goedert, news editor at Health Data Management. Joe gave us an inside look at the serious and not-so-serious sides of this influencer.1.&nbsp;For how...]]></summary>
    <author>
        <name>Davida Dinerman</name>
        
    </author>
    
        <category term="Davida Dinerman" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Getting to Know" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.schwartzmsl.com/prx/">
        <![CDATA[<p>Happy and Healthy New Year to you all!</p><p>We&nbsp;continue our <a href="http://www.schwartzmsl.com/prx/2012/12/schwartz_msl_identifies_top_he.php" target="_blank">top 25 Healthcare IT Influencer series</a> with Joseph Goedert, news editor at <a href="http://www.healthdatamanagement.com/" target="_blank">Health Data Management</a>. Joe gave us an inside look at the serious and not-so-serious sides of this influencer.</p><p>1.&nbsp;For how long have you been writing about the healthcare IT industry?<br />Answer: 20 years.</p><p><img width="90" height="100" src="http://www.schwartzmsl.com/prx/ed6.jpg" alt="ed6.jpg" class="mt-image-center" style="text-align: center; margin: 0px auto 20px; display: block" /></p><p>2.&nbsp;Who do you think is the hottest company to hit the healthcare IT market in the last year?<br />Answer: I don't see a company that young that is especially hot. Established veteran<br /><a href="http://www.epic.com/" target="_blank">Epic</a>, however, really pulled away from the rest of the field during 2012, the market-capturing traction it now has is very impressive.</p><p>3.&nbsp;What&rsquo;s your favorite thing to do on a Saturday?<br />Answer: Catch up on projects around the house and watch my college football team, well,<br />under perform.<br />&nbsp;</p>]]>
        
    </content>
<feedburner:origLink>http://www.schwartzmsl.com/prx/2013/01/up_close_withjoseph_goedert_of.php</feedburner:origLink></entry>

<entry>
    <title>Great Health Reporting Helps to Clarify and Inform during Horrific Newtown Tragedy</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/SchwartzHealthcareItBlog/~3/e7-274B676o/great_health_reporting_helps_t.php" />
    <id>tag:www.schwartzmsl.com,2012:/prx//33.4569</id>

    <published>2012-12-20T22:28:22Z</published>
    <updated>2012-12-20T23:09:05Z</updated>

    <summary>After the tragic Newtown shooting, we are a nation shocked, saddened and heartbroken. We are all trying to come to terms with how this could have happened. It has made us grapple with complex issues, such as how to help...</summary>
    <author>
        <name>Andrew Law</name>
        
    </author>
    
        <category term="Andrew Law" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.schwartzmsl.com/prx/">
        <![CDATA[<p>After the tragic Newtown shooting, we are a nation shocked, saddened and heartbroken. We are all trying to come to terms with how this could have happened. It has made us grapple with complex issues, such as how to help our families cope with tragedy, and what part mental health issues played in the events of last week.&nbsp;&nbsp;</p><p><img width="736" height="652" style="width: 229px; height: 148px" class="mt-image-none" alt="Coloured%20Brain.jpg" src="http://www.schwartzmsl.com/prx/Coloured%2520Brain.jpg" /></p><p>Image courtesy of teenmentalhealth.org</p><p>After such distressing events, many look to the media to replace confusion with understanding. And no one does a better job to inform and clarify, than experienced, credible health reporters, because they are well-trained to translate complex issues into accessible, useful information.</p><p>Here are a few ways mainstream health journalists have helped provide valuable information over the last week:</p><p style="text-align: left">- <b>Coping</b>: All of us, but particularly parents with young children, have grappled with how best to cope. A variety of articles, including in the <a target="_blank" href="http://www.usatoday.com/story/news/nation/2012/12/18/kids-coping-trauma/1778271/">Associated Press</a>, <a target="_blank" href="http://www.huffingtonpost.com/karen-m-wyatt-md/coping-sandy-hook_b_2324400.html">Huffington Post</a>, <a target="_blank" href="http://blog.doctoroz.com/dr-oz-blog/reacting-to-a-tragedy-coping-with-the-shooting-connecticut">The Oz Blog</a>&nbsp; and <a target="_blank" href="http://www.cnn.com/2012/12/14/health/school-shooting-trauma/index.html">CNN</a>, do a fantastic job disseminating important information from medical experts. The coverage conveys a hopeful message&mdash;kids can be very resilient over the long-term, even those who directly experienced the violence in Newtown.&nbsp; Clinicians also give parents key advice for their children, such as: follow their sons&rsquo; or daughters&rsquo; lead for when to discuss the event, get back into regular routines, minimize TV watching and do not hide information when asked about the event, so that you can retain their trust.</p><p>- <b>Defusing the stigma of Autism/Asperger&rsquo;s</b>: When reports surfaced suggesting the Newtown shooter had Asperger&rsquo;s, a form of autism, many were quick to begin questioning if there was a link between these conditions and violence. The <a target="_blank" href="http://www.nytimes.com/2012/12/18/health/fearing-a-stigma-for-people-with-autism.html?_r=2&amp;"><i>New York Times</i></a>, <a target="_blank" href="http://healthland.time.com/2012/12/19/guilt-by-associationtroubling-legacy-of-sandy-hook-may-be-backlash-against-children-with-autism/">Time</a> and others have written comprehensive stand-alone stories citing experts who say there is not a connection.</p><p>Some journalists, bloggers or contributing authors have stepped forward to write accounts (e.g., <a target="_blank" href="http://www.cnn.com/2012/12/19/health/ryan-aspergers/index.html">CNN</a> and <a target="_blank" href="http://www.huffingtonpost.com/melody-moezzi/i-am-not-adam-lanza_b_2326068.html">Huffington Post</a>) of their own individual or family experience with these conditions, to further dispel misinformation about Asperger's and autism. I have tremendous respect for people who can speak so candidly and passionately about their personal situations.</p><p>- <b>The state of mental health care today</b>: While health coverage highlighted the lack of a linkage between mental health and violence, the fact that the shooter had Asperger&rsquo;s has also caused people to take a serious look at U.S. mental health care. Media coverage, including <a target="_blank" href="http://abcnews.go.com/Health/newtown-shootings-put-spotlight-mental-health-care/story?id=18001556">ABC News</a> and <a target="_blank" href="http://consumer.healthday.com/Article.asp?AID=671759">HealthDay</a> articles, has helped to bring to the forefront the larger issue of mental health in the U.S.&nbsp;</p><p>As we continue to process this horrible tragedy, we recognize the important work of the mainstream media&rsquo;s well-reported health coverage, which has put difficult and complex issues into context. For events like this terrible shooting in Newtown, it&rsquo;s never more important to gain credible perspective from well-resourced health reporting.&nbsp;&nbsp;&nbsp;</p>]]>
        
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