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    <title>Scott Tucker's Reverse Mortgage Marketing Blog</title>
    
    
    <link rel="alternate" type="text/html" href="http://blog.mortgagemarketinggenius.com/" />
    <id>tag:typepad.com,2003:weblog-1565410</id>
    <updated>2010-03-11T15:20:11-06:00</updated>
    <subtitle>Scott Tucker's Reverse Mortgage Marketing Blog</subtitle>
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    <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/atom+xml" href="http://feeds.feedburner.com/ScottTucker-mortgageMarketingGenius" /><feedburner:info uri="scotttucker-mortgagemarketinggenius" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><entry>
        <title>"How to lower up-front appraisal costs on reverse mortgages..."</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ScottTucker-mortgageMarketingGenius/~3/nrfuIsHgtfM/how-to-lower-upfront-appraisal-costs-on-reverse-mortgages.html" />
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        <id>tag:typepad.com,2003:post-6a00e550065dc3883301310f8f2fb7970c</id>
        <published>2010-03-11T15:20:11-06:00</published>
        <updated>2010-03-11T15:20:11-06:00</updated>
        <summary>Scott Tucker discusses how to keep up-front appraisal costs under control on reverse mortgages.</summary>
        <author>
            <name>Scott Tucker</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Appraisal Management Companies" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Reverse Mortgage" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="amc" />
        <category scheme="http://sixapart.com/ns/types#tag" term="appraisal management" />
        <category scheme="http://sixapart.com/ns/types#tag" term="reverse mortgage" />
        <category scheme="http://sixapart.com/ns/types#tag" term="scott tucker" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://blog.mortgagemarketinggenius.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>Appraisal management company (AMC) <a href="http://www.landmarkreverse.com/appraisals.html" target="_blank" title="Landmark Reverse">Landmark Reverse</a> released a new way to help lower the upfront cost of ordering appraisals for <a href="http://reversemortgagedaily.com/" target="_blank" title="Reverse Mortgage Daily">reverse mortgage</a> borrowers.</p>
<p>The appraisal assurance program allows borrowers to pay $200 upfront and the remaining $350 at closing in escrow. </p>
<p>Borrowers can still pay the normal $450 fee for an appraisal but the assurance program is meant to help ease the burden for seniors who are hesitant to pay the full fee upfront for a <a href="http://www.mortgagemarketinggenius.com/" target="_blank" title="Get your free audio CD!">reverse mortgage</a> appraisal.</p>
<p>“Not all seniors have that kind of money, this gives them an an opportunity explore a reverse mortgage without the large upfront costs,” said Erik Richard, COO of Landmark Reverse.</p>
<p>Appraisers are still paid their normal fee by Landmark to ensure there is no incentive for to do anything different when conducting the appraisal said Richard. </p>
<p>For brokers to be eligible for the assurance program, the fallout rate for appraisals can be no more than 35%.</p>
<p>Landmark is an approved AMC with <a href="http://www.generationmortgage.com/" target="_blank" title="Generation Mortgage">Generation Mortgage</a>, <a href="http://www.urbanfinancialgroup.com/reverse-mortgage.asp" target="_blank" title="Urban Financial">Urban Financial</a>, <a href="http://www.swmc.com/swmc/loans/reverse.htm" target="_blank" title="Sun West">Sun West</a>, <a href="http://www.securityonelending.com/reverse-mortgages/reverse-mortgage-info/" target="_blank" title="Security One">Security One</a>, and <a href="http://www.genworth.com/content/products/retirement_solutions/reverse_mortgage.html" target="_blank" title="Genworth">Genworth</a>. </p>
<p>According to Richard, 90% of the companies business comes from the reverse mortgage industry.</p></div>
</content>


    <feedburner:origLink>http://blog.mortgagemarketinggenius.com/2010/03/how-to-lower-upfront-appraisal-costs-on-reverse-mortgages.html</feedburner:origLink></entry>
    <entry>
        <title>"Now you can find HUD-approved, face-to-face reverse mortgage counselors by ZIP code!"</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ScottTucker-mortgageMarketingGenius/~3/lPWx5njpgDE/now-you-can-find-hudapproved-facetoface-reverse-mortgage-counselors-by-zip-code.html" />
        <link rel="replies" type="text/html" href="http://blog.mortgagemarketinggenius.com/2010/03/now-you-can-find-hudapproved-facetoface-reverse-mortgage-counselors-by-zip-code.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e550065dc3883301310f8f1bd9970c</id>
        <published>2010-03-11T15:04:21-06:00</published>
        <updated>2010-03-11T15:04:21-06:00</updated>
        <summary>Scott Tucker discusses a recent Reverse Mortgage Daily article on reverse mortgage counseling.</summary>
        <author>
            <name>Scott Tucker</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Reverse Mortgage" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Reverse Mortgage Counseling" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="hud" />
        <category scheme="http://sixapart.com/ns/types#tag" term="reverse mortgage" />
        <category scheme="http://sixapart.com/ns/types#tag" term="reverse mortgage counseling" />
        <category scheme="http://sixapart.com/ns/types#tag" term="scott tucker" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://blog.mortgagemarketinggenius.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://www.rmcounseling.org/" target="_blank" title="RMCA">The Reverse Mortgage Counseling Association (RMCA)</a> released a new tool to help lenders and borrowers find <a href="http://portal.hud.gov/portal/page/portal/HUD" target="_blank" title="HUD">HUD</a>-approved counseling agencies.</p>
<p>Consumers can use the tool to choose a HUD-approved RMCA member housing counseling agency and register online or call the unique toll free number of the agency located right under the agency’s name for <a href="http://reversemortgagedaily.com/" target="_blank" title="Reverse Mortgage Daily">reverse mortgage</a> counseling.</p>
<p>The tool can also provide lenders a HUD compliant list of 5 HUD-approved counseling agencies that provide services in the state of the borrower and 4 national intermediaries. </p>
<p>According to RMCA the list is updated daily based on the information provided by HUD’s roster of <a href="http://www.mortgagemarketinggenius.com/" target="_blank" title="Get your free audio CD!">reverse mortgage</a> counseling agencies.</p>
<p>RMCA is a coalition of reverse mortgage HUD approved counseling agencies and elder care experts. </p>
<p>The RMCA agency network is comprised of over 230 counseling locations that employ over 300 reverse mortgage counselors across the country.</p></div>
</content>


    <feedburner:origLink>http://blog.mortgagemarketinggenius.com/2010/03/now-you-can-find-hudapproved-facetoface-reverse-mortgage-counselors-by-zip-code.html</feedburner:origLink></entry>
    <entry>
        <title>"Center for Retirement Research: Retirees must consider using home equity..." [reverse mortgage]</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ScottTucker-mortgageMarketingGenius/~3/8Qy-wxepBuQ/center-for-retirement-research-retirees-must-consider-using-home-equity-reverse-mortgage.html" />
        <link rel="replies" type="text/html" href="http://blog.mortgagemarketinggenius.com/2010/03/center-for-retirement-research-retirees-must-consider-using-home-equity-reverse-mortgage.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e550065dc388330120a9284e33970b</id>
        <published>2010-03-11T14:50:31-06:00</published>
        <updated>2010-03-11T14:50:31-06:00</updated>
        <summary>Scott Tucker discusses a recent study on retirement and reverse mortgages from Boston College.</summary>
        <author>
            <name>Scott Tucker</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Reverse Mortgage" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="home equity" />
        <category scheme="http://sixapart.com/ns/types#tag" term="retirement" />
        <category scheme="http://sixapart.com/ns/types#tag" term="reverse mortgage" />
        <category scheme="http://sixapart.com/ns/types#tag" term="scott tucker" />
        <category scheme="http://sixapart.com/ns/types#tag" term="social security" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://blog.mortgagemarketinggenius.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://reversemortgagedaily.com/2010/03/10/future-retirees-can-no-longer-ignore-using-home-equity-says-study/" target="_blank" title="Reverse Mortgage Daily"><em>Reverse Mortgage Daily</em></a> is reporting on <a href="http://crr.bc.edu/images/stories/Just%20the%20Facts/nrri_fact_sheet.pdf" target="_blank" title="Get the PDF!">a new study from the Center for Retirement Research (CRR) at Boston College</a>.</p>
<p>In the study, CRR found over 60% of households are "at risk" of being financially unprepared for retirement.</p>
<p>The latest analysis of the National Retirement Risk Index (NRRI) examines how not taking full advantage of housing equity affects the share of U.S. households "at risk" of being unable to maintain their pre-retirement standard-of-living in retirement.</p>
<p>"Even after the bursting of the housing bubble, our research shows that home equity remains a major financial asset and can significantly impact retirement security," said Center Director Alicia H. Munnell. </p>
<p>"The impact of home equity on the percent of households 'at risk' is greater than that of the recent stock market crash. How baby boomers and future generations decide to use their home equity could determine how well many fare in retirement."</p>
<p>According to the brief, not tapping home equity through a <a href="http://www.mortgagemarketinggenius.com/" target="_blank" title="Get your free audio CD!">reverse mortgage</a> increases the percent of those "at risk" by about 10 percentage points, raising the NRRI in 2009 from 51% to 61% said the CRR.</p>
<p>The study says that "financial services firms need to acknowledge that existing reverse mortgages are often complicated and expensive and that the industry needs to develop innovative approaches to ensure that retirees have easy and efficient access to their equity."</p>
<p>In addition, CCR says that protecting home equity for their kids may be a luxury that future retirees can ill afford as <a href="http://www.ssa.gov/" target="_blank" title="Social Security Administration">Social Security</a> replaces a smaller share of pre-retirement incomes and people rely increasingly on meager 401(k) balances rather than on traditional pensions.</p></div>
</content>


    <feedburner:origLink>http://blog.mortgagemarketinggenius.com/2010/03/center-for-retirement-research-retirees-must-consider-using-home-equity-reverse-mortgage.html</feedburner:origLink></entry>
    <entry>
        <title>"Illinois Attorney General cracks-down on reverse mortgage marketing..."</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ScottTucker-mortgageMarketingGenius/~3/BTKsoCekBHU/illinois-attorney-general-cracksdown-on-reverse-mortgage-marketing.html" />
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        <id>tag:typepad.com,2003:post-6a00e550065dc3883301310f2c4ef5970c</id>
        <published>2010-02-22T18:16:03-06:00</published>
        <updated>2010-02-22T18:16:03-06:00</updated>
        <summary>Scott Tucker discusses Illinois Attorney General Lisa Madigan's recent legal actions versus reverse mortgage lenders, and the conflicts of interest with her father's law practice and campaign contributions.</summary>
        <author>
            <name>Scott Tucker</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Lisa Madigan" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Mike Madigan" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Reverse Mortgage" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="lisa madigan" />
        <category scheme="http://sixapart.com/ns/types#tag" term="mike madigan" />
        <category scheme="http://sixapart.com/ns/types#tag" term="reverse mortgage" />
        <category scheme="http://sixapart.com/ns/types#tag" term="reverse mortgages" />
        <category scheme="http://sixapart.com/ns/types#tag" term="scott tucker" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://blog.mortgagemarketinggenius.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><em><a href="http://reversemortgagedaily.com/2010/02/09/illinois-ag-files-lawsuits-against-two-reverse-mortgage-lenders/" target="_blank" title="Reverse Mortgage Daily">Reverse Mortgage Daily</a></em> is reporting that <a href="http://www.illinoisattorneygeneral.gov/" target="_blank" title="IL AG Lisa Madigan">Illinois Attorney General Lisa Madigan</a> has filed lawsuits against 2 mortgage brokers for using unfair and deceptive marketing practices to solicit seniors for <a href="http://mortgagemarketinggenius.com/" target="_blank" title="Get your free audio CD!">reverse mortgages</a>.</p>
<p>“These companies used extremely misleading language in their advertising, sometimes even disguising their loans as government benefits that borrowers don’t have to repay,” said Madigan.</p>
<p> Many consumers have reported that they didn’t even know these offers were for reverse mortgages or a loan of any kind added Madigan.</p>
<p>A lawsuit was filed in the <a href="http://www.cookcountycourt.org/" target="_blank" title="Circuit Court of Cook County">Circuit Court of Cook County</a> against Woodridge, Illinois-based Hartland Mortgage Centers, as well as a suit in the Circuit Court of Sangamon County against Irvine, California-based American Advisors Group, and its company president, Reza Jahangiri.</p>
<p>In both lawsuits, Madigan alleges that the defendants make a series of claims that falsely imply that seniors could be eligible for lifetime monthly "income" or lump-sum payments that are part of government benefit programs offered to all seniors.</p>
<p>According to a statement from Madigan’s office, the defendants solicitation included false claims such as:</p>
<p>“<a href="http://www.whitehouse.gov/" target="_blank" title="President Obama">President Obama</a>’s Economic Stimulus Plan Helps Seniors. If you are 62 years of age or older, you may be eligible to take advantage of an important U.S. Government Insured Program.”</p>
<p>“<a href="http://en.wikipedia.org/wiki/United_States_Congress" target="_blank" title="The United States Congress">The United States Congress</a> has authorized a Reverse Lending program you do NOT have to pay back as long as you live in your home!”</p>
<p>In addition, the defendants allegedly misled consumers into believing that the reverse mortgages would only be offered for a short time, with many of the defendants’ mailers including “expiration dates” said Madigan.</p>
<p>Further, Madigan’s suits also claim that the defendants’ "deceptive" marketing gave consumers the "false" impression that they would maintain ownership of their property. </p>
<p><strong>But reverse mortgage borrowers <em>do</em> maintain ownership, so who's shaky on the facts?</strong></p>
<p>Madigan added:</p>
<p>In reality, consumers who take out reverse mortgages can lose their property to foreclosure if they fail to meet the conditions and terms of the loan, including paying property taxes and properly maintaining the home.</p>
<p>Yes, borrowers can be foreclosed on if they fail to meet the conditions of the loan, but stating that reverse mortgage borrowers lose ownership of the property is <em>incorrect</em>.  </p>
<p>RMD contacted Lisa Madigan’s office looking for clarification, but has yet to receive a response.</p>
<p>In each suit, the Illinois Attorney General is asking the court to enter a permanent injunction banning the defendants from engaging in deceptive advertising and marketing in violation of Illinois law.</p>
<p>In addition, Madigan is asking the courts to award restitution to consumers and to order each defendant to pay a civil penalty of $50,000, additional penalties of $50,000 for each act committed with intent to defraud, an additional $10,000 penalty for each act committed against a person 65 years or older, and the costs of the investigation and prosecution of the cases.</p>
<p>RMD contacted American Advisors Group for comment, and  Reza Jahangiri, president of AAG told RMD in an email that, “it is premature for us to comment as we were just made aware of the action and have not had an opportunity to review the complaint or speak with the Attorney General’s Office about its concerns.”</p>
<p>He added, “American Advisors Group is committed to working with the [Illinois] Attorney General’s Office to address their concerns and resolve this in an appropriate manner.”</p>
<p>It should be noted that Lisa Madigan's father, <a href="http://www.chicagotribune.com/news/chi-100121-madigan-main-story,0,5244300,full.story" target="_blank" title="Read The Chicago Tribune's report on Mike Madigan">Mike Madigan</a>, is Chairman of the <a href="http://www.ildems.com/ChairmanComm.htm" target="_blank" title="Illinois Democratic Party">Illinois Democratic Party</a>, Speaker of the <a href="http://www.ilga.gov/house/" target="_blank" title="Illinois House of Representatives">Illinois House of Representatives</a>, and takes campaign contributions from <em>bankers</em>, and represents <em>bankers</em> in <a href="http://www.madigetz.com/" target="_blank" title="Madigan &amp; Getzendanner">his legal practice</a>. </p>
<p>Mike Madigan has been a long-time critic and opponent of mortgage <em>brokers</em>.</p></div>
</content>


    <feedburner:origLink>http://blog.mortgagemarketinggenius.com/2010/02/illinois-attorney-general-cracksdown-on-reverse-mortgage-marketing.html</feedburner:origLink></entry>
    <entry>
        <title>"Why aren't builders listening to reverse mortgage for purchase message?"</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ScottTucker-mortgageMarketingGenius/~3/Omm_YFaN-j0/why-arent-builders-listening-to-reverse-mortgage-for-purchase-message.html" />
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        <id>tag:typepad.com,2003:post-6a00e550065dc388330120a8c56665970b</id>
        <published>2010-02-22T17:47:44-06:00</published>
        <updated>2010-02-22T17:47:44-06:00</updated>
        <summary>Scott Tucker discusses a recent Reverse Mortgage Daily article on the HECM (reverse mortgage) for purchase. </summary>
        <author>
            <name>Scott Tucker</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="HECM for purchase" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Reverse Mortgage" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="hecm for purchase " />
        <category scheme="http://sixapart.com/ns/types#tag" term="reverse mortgage" />
        <category scheme="http://sixapart.com/ns/types#tag" term="scott tucker" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://blog.mortgagemarketinggenius.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>Builders and developers are another group in addition to realtors that has yet to be educated on the realities of the HECM for Purchase program, according to <em><a href="http://reversemortgagedaily.com/2010/02/10/lenders-struggle-to-reach-builders-with-reverse-mortgage-for-purchase-program/#more-3744" target="_blank" title="Reverse Mortgage Daily">Reverse Mortgage Daily</a></em>. </p>
<p>“We need to take the time to understand the realities of their business and be able to talk to them in their language,” says Monte Howard, Affinity Relationship Director at Generation Mortgage.</p>
<p>Builders and developers are trying to move large volumes of inventory at this point, and the HECM for Purchase program might be able to help—especially in retirement communities.</p>
<p>But Howard notes that he has yet to reach out to the builders and developers, on account of feeling that pursuing such relationships is premature until the <a href="http://mortgagemarketinggenius.com/" target="_blank" title="Get your free audio CD!">reverse mortgage</a> industry has “their ducks in a row.”   </p>
<p>He notes that when the reverse mortgage industry approaches builders, it is important that they come through the door with more than just a loan product. </p>
<p>HECM for Purchases are still an unknown for most people, but he notes the time for them to be marketed to builders and developers is coming.</p>
<p>So why hasn’t the industry whole-heartedly embraced telling realtors, builders, and developers about the HECM for Purchase program? </p>
<p>It is because, according to Howard and Derry Hampton, a reverse mortgage professional at Security 1 Lending and a licensed realtor, many still don’t fully understand it themselves. </p>
<p>Many lenders have not yet taken the time to understand the product, and most loan companies have yet to build marketing campaigns around it. </p>
<p>Without the industry taking it upon themselves to learn and understand the product, it is hard to expect realtors, builders, and developers to do the same.</p>
<p>Howard notes that, “It’s one thing to show somebody the light, but you also have to show them where the switch is.” </p>
<p>What’s been missing is an explanation of the HECM for Purchase process. While people may be becoming familiar with the HECM for purchase product, Howard believes that the volume of HECM for purchases will increase once there is better understanding of the HECM for purchase process. </p>
<p>He notes that some title companies are still uncomfortable with the transactions.</p>
<p>Until the reverse mortgage industry takes the time to educate itself and others on the HECM for Purchase product, it remains extremely unlikely that HECM for Purchase transactions will meet the <a href="http://www.hud.gov/offices/hsg/fhahistory.cfm" target="_blank" title="FHA">FHA</a>’s expectations next year.<br /></p></div>
</content>


    <feedburner:origLink>http://blog.mortgagemarketinggenius.com/2010/02/why-arent-builders-listening-to-reverse-mortgage-for-purchase-message.html</feedburner:origLink></entry>
    <entry>
        <title>"Robert Wagner: still on the air after Senior Lending Network shut-down?" [reverse mortgage]</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ScottTucker-mortgageMarketingGenius/~3/eXnO9OeNnPM/robert-wagner-still-on-the-air-after-senior-lending-network-shutdown-reverse-mortgage.html" />
        <link rel="replies" type="text/html" href="http://blog.mortgagemarketinggenius.com/2010/02/robert-wagner-still-on-the-air-after-senior-lending-network-shutdown-reverse-mortgage.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e550065dc3883301310f2c2ccc970c</id>
        <published>2010-02-22T17:35:46-06:00</published>
        <updated>2010-02-22T17:35:46-06:00</updated>
        <summary>Scott Tucker discusses reverse mortgage endorser Robert Wagner's recent move from Senior Lending Network to Guardian First Funding Group.</summary>
        <author>
            <name>Scott Tucker</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Reverse Mortgage" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="reverse mortgage" />
        <category scheme="http://sixapart.com/ns/types#tag" term="robert wagner" />
        <category scheme="http://sixapart.com/ns/types#tag" term="scott tucker" />
        <category scheme="http://sixapart.com/ns/types#tag" term="senior lending network" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://blog.mortgagemarketinggenius.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><em><a href="http://reversemortgagedaily.com/2010/02/11/guardian-adds-former-senior-lending-network-execs-and-robert-wagner-as-spokesperson/" target="_blank" title="Reverse Mortgage Daily">Reverse Mortgage Daily</a></em> is reporting that Guardian First Funding Group has announced the addition of 2 former key executives from the Senior Lending Network and the addition of  legendary actor Robert Wagner as the company’s spokesperson.</p>
<p>Mr. Wagner will appear in all of Guardian First Funding Group’s print, television and web site advertising said a company statement.  </p>
<p>In his role as spokesperson, Mr. Wagner will educate Americans about the importance of <a href="http://mortgagemarketinggenius.com/" target="_blank" title="Get your free audio CD!">reverse mortgages</a>.</p>
<p>David Peskin, former CEO of the Senior Lending Network will serve as Chairman of Guardian First Funding Group and will use his secondary market expertise to attract strategic capital partners.</p>
<p>“I am pleased to join Guardian First Funding Group and help implement its vision. I believe that Guardian is well-positioned for future growth and am excited to work with the team.” said David Peskin.</p>
<p>Also joining Guardian First Funding Group is Kenneth Peskin who will serve as chief operating officer. </p>
<p>In his role, he will transition Guardian from broker to banker and will focus his attention on gaining efficiencies through new technologies and expanding the company’s banking licenses.</p>
<p>Both David Peskin and Kenneth Peskin will hold seats on Guardian First Funding Group’s Board of Directors.</p>
<p>“It’s an honor to be working with two individuals with so much experience in building a reverse mortgage business,” says Jason Levy, chief executive officer.  “We have a long-standing working relationship and I am confident and excited about our future.”</p>
<p>“Additionally, we could not be more excited and honored to work with such an expressive and endearing talent. Mr. Wagner’s work with the reverse mortgage industry adds credibility and importance to our product and our industry. His knowledge and compassion for the product has given a huge boost to our industry and our  advertising efforts,” added Levy.</p>
<p>Guardian First Funding Group believes these changes will further fuel growth. </p>
<p>Increasing the sales staff and grooming existing loan officers has been a large focus and that can be seen in their originations.  The company has increased its sales force by 50% in just the last quarter of 2009.</p>
<p>Guardian First Funding Group will continue to advertise aggressively to meet the growing needs of its direct-to-consumer call center.  “Our business model affords a great deal of time to explain, nurture and support seniors as they make critical decisions about their financial well-being.” said Levy.<br /></p></div>
</content>


    <feedburner:origLink>http://blog.mortgagemarketinggenius.com/2010/02/robert-wagner-still-on-the-air-after-senior-lending-network-shutdown-reverse-mortgage.html</feedburner:origLink></entry>
    <entry>
        <title>"Is HUD's new reverse mortgage counselor test 'too hard'?"</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ScottTucker-mortgageMarketingGenius/~3/2w3XR5S9VFU/is-huds-new-reverse-mortgage-counselor-test-too-hard.html" />
        <link rel="replies" type="text/html" href="http://blog.mortgagemarketinggenius.com/2010/02/is-huds-new-reverse-mortgage-counselor-test-too-hard.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e550065dc3883301310f2c238b970c</id>
        <published>2010-02-22T17:24:09-06:00</published>
        <updated>2010-02-22T17:24:09-06:00</updated>
        <summary>Scott Tucker discusses a recent article on reverse mortagage counselors in Charleston, South Carolina's "The Post and Courier".</summary>
        <author>
            <name>Scott Tucker</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="HUD" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Reverse Mortgage" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Reverse Mortgage Counseling" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="charleston" />
        <category scheme="http://sixapart.com/ns/types#tag" term="counselors" />
        <category scheme="http://sixapart.com/ns/types#tag" term="hud" />
        <category scheme="http://sixapart.com/ns/types#tag" term="reverse mortgage" />
        <category scheme="http://sixapart.com/ns/types#tag" term="scott tucker" />
        <category scheme="http://sixapart.com/ns/types#tag" term="south carolina" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://blog.mortgagemarketinggenius.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><em><a href="http://www.postandcourier.com/news/2010/feb/18/reverse-mortgage-test-a-puzzler/" target="_blank" title="The Post and Courier">The Post and Courier</a></em>, Charleston, South Carolina, is reporting that <a href="http://portal.hud.gov/portal/page/portal/HUD" target="_blank" title="HUD">HUD</a>'s new <a href="http://mortgagemarketinggenius.com/" target="_blank" title="Get your free audio CD!">reverse mortgage</a> test for counselors is a "puzzler".</p>
<p><em>The Post and Courier </em>says that HUD's new mandatory nationwide licensing test for reverse-mortgage counselors is "stumping" veteran housing specialists, some of whom have been advising elderly homeowners in the Charleston, South Carolina area about reverse mortgages for <em>years</em>. </p>
<p>Several months after HUD revised the exam, making it more difficult, no Charleston, South Carolina housing counselor has been able to pass the exam. </p>
<p>As a result, Charleston-area seniors seeking the counseling required to get a reverse mortgage are being referred to agencies in Columbia and Greenville, South Carolina. </p>
<p>Debbie Kidd, head of the Homeowner Resource Center at Family Services Inc., North Charleston, South Carolina told <em>The Post and Courier</em> that she has failed the online test 4 times. </p>
<p>"It's humiliating for me," Kidd told the paper. "I've done this for<em> 20 years</em>... Why can't we pass this test?"</p>
<p>Robert Mitchell of the Trident United Way <em>has taught classes</em> about reverse mortgages to <em>other</em> <em>counselors</em>, yet he, too, did not make a passing score on this first attempt. </p>
<p>Asked if he plans to retake the exam, Mitchell said: "If I don't retire before that."</p>
<p>Once an obscure financial product, reverse mortgages are being increasingly promoted to older homeowners as a way to help them pay their bills. </p>
<p>When structured properly, they enable seniors who are at least 62 to tap into the equity they've built up in their residences without having to move out. </p>
<p>In recent years, housing advocates have raised concerns about abuses, so federal housing guidelines now require counseling for home owners before they commit to a reverse mortgage. </p>
<p>Last year, HUD made the licensing exam for counselors tougher. </p>
<p>A spokesman said HUD "acknowledges the test is intentionally difficult, but we believe it needs to be so because of the vulnerable population" who seek out reverse mortgages. </p>
<p>After receiving complaints from test takers, HUD posted more study material online. But HUD also pointed out that 995 counselors nationwide have <em>passed</em> the test so far, leading it to believe "the level of difficulty is not so stringent as to limit the number of counselors available," according to a statement. </p>
<p>In South Carolina, only 2 counselors -- one each in Columbia &amp; Greenville -- have passed the test so far, according to HUD's database. The number of people statewide in South Carolina who have taken the test is not available. </p>
<p>Kidd said Family Services has spent <em>thousands of dollars</em> sending some of its staff to training conferences and paying fees to retake the exam. </p>
<p>Kidd described what she sees as some of the more challenging aspects: the test doesn't reveal the correct answers; some questions are written with double negative phrases; and she contends the test unfairly concentrates on less important details about trusts. </p>
<p>Next time, she's thinking of taking the exam in Columbia. "Maybe it's the test center," Kidd said. "There's no way I can continue to fail this test with the knowledge I have." <br /></p></div>
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    <feedburner:origLink>http://blog.mortgagemarketinggenius.com/2010/02/is-huds-new-reverse-mortgage-counselor-test-too-hard.html</feedburner:origLink></entry>
    <entry>
        <title>"CCCS of Greater Atlanta to Offer Free Reverse Mortgage Counseling..."</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ScottTucker-mortgageMarketingGenius/~3/OFNG0IloxAE/cccs-of-greater-atlanta-to-offer-free-reverse-mortgage-counseling.html" />
        <link rel="replies" type="text/html" href="http://blog.mortgagemarketinggenius.com/2010/01/cccs-of-greater-atlanta-to-offer-free-reverse-mortgage-counseling.html" thr:count="3" thr:updated="2010-02-07T15:21:25-06:00" />
        <id>tag:typepad.com,2003:post-6a00e550065dc388330120a7ef1a88970b</id>
        <published>2010-01-19T18:57:34-06:00</published>
        <updated>2010-01-19T18:57:34-06:00</updated>
        <summary>CCCS of Greater Atlanta to Offer Free Reverse Mortgage Counseling</summary>
        <author>
            <name>Scott Tucker</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Reverse Mortgage Counseling" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="CCCS" />
        <category scheme="http://sixapart.com/ns/types#tag" term="reverse mortgage counseling" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Scott Tucker" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://blog.mortgagemarketinggenius.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>Beginning immediately, Consumer Credit Counseling Service (CCCS) of Greater Atlanta will offer free reverse mortgage counseling sessions nationwide.</p>
<p>The decision comes as a result of a $1.8 million grant from the U.S. Department of Housing and Urban Development (HUD), which was awarded to the national nonprofit counseling agency late in 2009.  </p>
<p>While most of the agency's other services are offered free to consumers, reverse mortgage counseling has historically required a consumer payment.  </p>
<p><strong>This new grant funding will allow CCCS of Greater Atlanta to provide more than 12,500 reverse mortgage counseling sessions at no cost through September 2010.</strong></p>
<p>"A reverse mortgage can offer seniors greater financial security," said Suzanne Boas, president of CCCS of Greater Atlanta.  "It can be used to supplement social security or meet unexpected medical expenses, allowing seniors to remain in their homes.  However, it can be an expensive option, and is not the right solution for everyone."</p>
<p>"We hope seniors across the country will take advantage of this opportunity," Boas continued. "Obtaining this free counseling from a reputable and qualified nonprofit agency will help them understand all aspects of a reverse mortgage loan, and make an informed decision that is best for their unique situation."</p>
<p><strong>HUD requires all reverse mortgage lenders to provide homeowners a list of nonprofit counseling agencies that provide reverse mortgage counseling.</strong> </p>
<p>CCCS of Greater Atlanta is one of a small number of counseling agencies designated by HUD to provide counseling nationwide. </p>
<p><strong>Seniors can schedule a reverse mortgage counseling session by calling CCCS of Greater Atlanta directly at 866-616-3716, seven days a week, in English and Spanish.  Counseling can also be initiated online at </strong><a href="http://www.cccsinc.org/reverse"><strong>www.cccsinc.org/reverse</strong></a><strong>.</strong></p>
<p>All of the agency's reverse mortgage counselors are college graduates, have completed the Home Equity Conversion Mortgage (HECM) qualification exam approved by HUD and participate in reverse mortgage education classes.</p>
<p><strong>To learn more, visit </strong><a href="http://www.cccsinc.org"><strong>www.cccsinc.org</strong></a><strong> and click on "I'm looking for information on a reverse mortgage" in the "Get Help Now" menu.</strong> There you will find a step-by-step guide to evaluating a reverse mortgage as well as helpful resources from organizations such as AARP. <br /></p></div>
</content>


    <feedburner:origLink>http://blog.mortgagemarketinggenius.com/2010/01/cccs-of-greater-atlanta-to-offer-free-reverse-mortgage-counseling.html</feedburner:origLink></entry>
    <entry>
        <title>"HECM Program Not Subsidizing the Rest of FHA Say Analysts..."</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ScottTucker-mortgageMarketingGenius/~3/nZYmROGGw8o/hecm-program-not-subsidizing-the-rest-of-fha-say-analysts.html" />
        <link rel="replies" type="text/html" href="http://blog.mortgagemarketinggenius.com/2010/01/hecm-program-not-subsidizing-the-rest-of-fha-say-analysts.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e550065dc38833012876f218d9970c</id>
        <published>2010-01-19T18:50:34-06:00</published>
        <updated>2010-01-19T18:50:34-06:00</updated>
        <summary>HECM Program Not Subsidizing the Rest of FHA Say Analysts</summary>
        <author>
            <name>Scott Tucker</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="FHA" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="HECM" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Reverse Mortgage" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="FHA" />
        <category scheme="http://sixapart.com/ns/types#tag" term="HECM" />
        <category scheme="http://sixapart.com/ns/types#tag" term="MIP" />
        <category scheme="http://sixapart.com/ns/types#tag" term="reverse mortgage" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Scott Tucker" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://blog.mortgagemarketinggenius.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>New View Advisors published an <a href="http://reversemortgagedaily.com/2010/01/13/hecm-program-not-subsidizing-the-rest-of-fha-says-analysts/" target="_blank" title="http://reversemortgagedaily.com/2010/01/13/hecm-program-not-subsidizing-the-rest-of-fha-says-analysts/">interesting analysis</a> on the risk profile of the Federal Housing Administration’s reverse mortgage program (HECM). </p>
<p>Using an actuarial analysis published by IBM in October 2009 and FHA’s Annual Management Report (AMR) for FY 2009, New View anticipates that we can expect a tightening of ending standards across FHA’s entire program, both forward and reverse.</p>
<p>For years there has been a group of people who believe that due to the frontloaded MIP structure of the HECM program, the cash generated has been used to subsidize other parts of FHA’s business.  </p>
<p>However, New View writes that the dramatic increase in the HECM Loan Liability Guarantee (LLG) which is used to estimate the present value of projected income and costs make it clear that the HECM program is not subsidizing the rest of FHA.</p>
<p>According to the AMR, the LLG rose alarmingly from $19.3 billion in FY 2008 to $33.9 billion in FY 2009, up 75%.</p>
<p>HECM accounted for $4.4 billion of this increase, not an insignificant amount. Overall, HECM LLG nearly quadrupled, from $1.5 to $5.9 billion. </p>
<p>This amount represents, in effect, the negative net present value of the HECM program, and exceeds the total amount of MIP ever collected. Most of this is concentrated in the GI fund, not the MMI fund. </p>
<p>The AMR attributes says this “increase in liability is primarily due to the drop in house price appreciation projections … [which] results in lower recoveries from future HECM assigned assets which increase the liability.” </p>
<p>True, but the reversal of fortune for the LLG surely also reflects the house price depreciation that began in 2007 and continued through FY 2009.</p>
<p>Therefore, given the uncertain state of the housing market, and its diminished capital position, FHA was justified in reducing the HECM principal limits says New View.</p></div>
</content>


    <feedburner:origLink>http://blog.mortgagemarketinggenius.com/2010/01/hecm-program-not-subsidizing-the-rest-of-fha-say-analysts.html</feedburner:origLink></entry>
    <entry>
        <title>"NRMLA presents free webinar to curb deceptive advertising practices..."</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ScottTucker-mortgageMarketingGenius/~3/7jfrlZeADa0/nrmla-presents-free-webinar-to-curb-deceptive-advertising-practices.html" />
        <link rel="replies" type="text/html" href="http://blog.mortgagemarketinggenius.com/2010/01/nrmla-presents-free-webinar-to-curb-deceptive-advertising-practices.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00e550065dc38833012876f20fca970c</id>
        <published>2010-01-19T18:40:31-06:00</published>
        <updated>2010-01-19T18:40:31-06:00</updated>
        <summary>NRMLA presents free webinar to curb deceptive advertising practices</summary>
        <author>
            <name>Scott Tucker</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="NRMLA" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="NRMLA" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Scott Tucker" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://blog.mortgagemarketinggenius.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>As part of its mission to help seniors borrow with confidence, the National Reverse Mortgage Lenders Association (NRMLA) presented a free Webinar for members on Jan. 12 in which a panel of experts presented specific examples of unacceptable advertising. </p>
<p>The panel included Volky Garcia, deputy director of the FHA’s Quality Assurance Division, who kicked-off the discussion with examples of phrases that can lead to investigation and potential punitive actions.</p>
<p>The FHA representative was joined on the panel by Jean Noble, a reverse mortgage industry marketing specialist; attorney Arthur Axelson from ReedSmith; Rick Peters, a marketing consultant for MetLife; and NRMLA president Peter Bell. </p>
<p>Half a dozen ads containing misleading or inappropriate language were scrolled on the participating viewers’ computer screens and the panel criticized the copy. </p>
<p>Included were ads falsely designed to look like official government documents, a definite “no-no” and cause for fine or suspension of license or worse. </p>
<p>Exaggerated promises (“No monthly payments,” “Stay in your house forever”) were also pointed out.</p>
<p>The session was the first in a series of four free webinars NRMLA is presenting between now and early March to advocate best practices on Hot Button topics--areas of the business that are frequently criticized. </p>
<p>“We want seniors as well as politicians and the press to be aware we are policing from within,” says Bell. “Our membership is a fervent advocate of senior consumer protection. And we will continually educate them on responsible lending practices.”</p>
<p>Future Hot Button topics include:</p>
<p>► Jan. 26—Managing Appraisals<br />► Feb. 10—Ethical Pricing<br />► March 2—Comprehensive Counseling</p>
<p>For more information, visit <a href="http://www.reversemortgage.org">www.reversemortgage.org</a>.</p></div>
</content>


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