And of course, there is also the mandatory mention of ScribeJuice with it’s powerful database of power words which you cane extract and use in your sales copy.

Let’s have a revision again shall we?

Writing a good sales copy that SELLS is about tapping into the reader’s mind and desire.

We need to keep them entertained, engaged and informed - all through the way, to the ‘buy’ button.

Having short but powerful action verbs in place can stimulate the emotions in the readers, and really grab them by the BALLS!

However Not All Verbs Are Equal

Some are more powerful than others.

For example, we say we want to kill your opponent.

The word ‘kill’ is the verb here.

Now, ‘kill’ is a pretty strong verb, but what about

‘obliterate’ ?

‘eliminate’ ?

‘annihilate’ ?

‘exterminate’ ?

They are more powerful ain’t it?

That’s not all I’m gonna share with you.

Sometimes, small changes can bring the biggest results in your sales copy.

Here goes:

1. Avoid using passive verbs that leave your copy dull an uninteresting as much as you can.

Passive verbs include “is”, “am”, “were”, “was”, “are”, “be”, “being” and “been”.

Use active verbs instead.

2. Replace authoritative tense verbs such as “should”, “could” and “would”. These may offend readers as it appear as if you are telling them what to do.

3. Use more of ‘I want…’ terms.

For example..

“I want to show you….”

“I want to teach you..”

“I want to reveal a top secret….”

4. Avoid using adverbs. These are words that usually end in ‘ly’.

Example: “ran quickly”.

Instead use a more direct verb. We can say “zoom past”.

More active. More powerful.

Not all adverbs are wrong though. Just replace those we can with more compelling active verbs whenever we can.

Now, with these 4 tips, coupled with the powerful capability of Scribe Juice, look forward to a more action filled and compelling sales copy!

Share This

So why do we bother to put power words in our sales copy?

On the Internet you only have a few seconds to catch your reader’s attention. The words on your page need to convey the right message and touch the core of your target prospect in seconds.

However far too many business owners do not pay attention to their sales copy. They do not know how to reach out. To sell.

To really grab the visitors by the eyeballs and make them want to stay. To read on. And eventually to buy.

Power words are essential elements in sales copy because..

• appeal to people’s emotion
• helps create a vivid mental picture in the prospect’s mind
• and these leads to increase responsive rate, and hence conversion goes up!

With Scribe Juice, there is a built in power words generator that which you can easily refer to, and then input into your sales copy.

What you will get is then a mouth-watering rocking sales copy. Irresistible copy that will lead your prospect to the buyer button. In short, it will be an absolutely rocking sales letter that sells. Like crazy.

Scribe Juice is one copywriting tool that will give YOU critical sales edge. 

Don’t forget that with your purchase of ScribeJuice, you get my $30 rebate plus a mega sales copy swipe file. You won’t find this deal anywhere else!

Get ScribeJuice now!

Share This

That is where verbs come in. It help leads your visitor towards the sale in form of call for action. Verbs also help to increase believability.

Adjectives are words that modify a noun. They are picture words. They describe a noun. In copywriting context, adjectives help us to create a beautiful picture.

However too much of use of adjectives counter the effect of action verbs, which reduces the impact of your sales copy - resulting in loss of visitor attention!

Here are some statistics by Leo Burnet (famous advertisement writer).

If your adjective ratio in your sales copy is above 24%, it is in the ineffective range.

An optimal adjective ratio will be between 10-13%.

Now Obviously You Are Not Gonna Count Your Adjectives…

…Pull out your calculator and divide it by the total number of words to get the adjective ratio.

It’s a huge waste of time. You can be better spend it by focusing your time to juice up the copy.

Enter Scribe Juice…

ScribeJuice is a program that will go through your copy with you and suggest more powerful verbs, as well as more colorful adjectives. Then, with just the push of the button, you can calculate exactly how many verbs and adjectives you have used.

With the ratio statistics in hand, all you then need to take out a few more minutes and fill up your copy with more action words.

Simple. Fast. Effective.

It’s like a guru in your ear system. With you. All the time.

If you want to create powerful, persuasive sales letter, packed with compelling action words (without the excess inactive adjectives), then Scribe Juice is a must-have tool. Absolute must-have!

**Don’t forget that with your purchase of ScribeJuice, you get my $30 rebate plus a mega sales copy swipe file. You won’t find this deal anywhere else!

Get ScribeJuice now!**

Share This

We have been talking so much about how interactivity can help increase sales for a sales letter with the help of Scribe Juice Interactive.

As if that is not enough, we are gonna delve even further.

Why You Should Personalize Your Sales Letter…

• Shorten its length and make it more appealing to read. 
• More attention grabbing
• Higher conversion rates = More money into your inbox! 
• Gives your visitor greater control over what they want to read and how the information will appear to the.
• For example, if you are selling a product that covers area x, y and z. Your audience may only be interested in area x. So you give them the option to just read area x.
• Essentially, you give the audience the power to choose. And they like it. When they like it - more sales for you!
• That is interaction! All about communication!

Sounds Difficult? Here’s The Good News…

Personalized sales letter are easy to create with ScribeJuice Interactive - with the help of CSS and JavaScript.

Why use CSS and JavaScript?

• No annoying pop up
• Hides content and appear only when user request for it (clicking the option)
• Fast and easy to input codes into html file

The way I see it - sales copywriting is undergoing an evolution.

The old style long copy doesn’t cut it anymore. In the past, yes! Now? Times has changed, my friend!

Interactivity with your prospect is the way to go. And with Scribe Juice Interactive, this task has never been easier.

If conversion means the world to you (it has to!), then do yourself in favor. Get Scribe Juice.

Don’t forget that with your purchase of ScribeJuice, you get my $30 rebate plus a mega sales copy swipe file. You won’t find this deal anywhere else!

Get ScribeJuice now!

Share This

Don’t let that fool you!

There are actually a lot of developments going on behind the scenes for ScribeJuice.

How do I know?

I’ve been corresponding with John Tanner for a quite some time, and some of these things he has lined up for ScribeJuice are quite truly amazing.

He didn’t want me to give away some of the stuff he told me as he was worried that these features may take longer than expected to release, and I can perfectly understand that.

What I can reveal now is that some of the earlier mentioned improvements to ScribeJuice are now in the works and should be ready soon as we speak.

These improvements are pertaining to:

1. The overall interface to make it more user friendly

2. ScribeJuice Interactive WordPress plugin for WordPress

- To enable javascripts specially designed for ScribeJuice Interactivity. Can be use for other javascripts as well

3. Database backup for ScribeJuice Swipemanager

4. Much more powerful secret features, to be revealed in due time…..

That is all I can say for now.

Perhaps I think I have to add that if you haven’t got your copy of ScribeJuice, do it soon, before John and Michel Fortin decide to up the price of ScribeJuice when all the new features roll out.

Frankly, if that happens, I wouldn’t be the least bit surprised given how freaking amazing some of the features are!

Well, to help you make the investment decision for ScribeJuice, I will be giving you a very special offer.

So look out for it soon!

Share This

To recap, ScribeJuice Interactive is a program that helps you to tailor make the response your prospects want to see based on the actions he takes such as clicking a checkbox, button, radio button, image, hyperlink, hyperlink text and hyperlink image, on your sales page.

The result?

When he request for a particular action, and you give it to him, you can expect to get nothing less than INCREASED CONVERSION AND RESPONSE RATE!

That just goes to show the lethal power of interactivity and personalization! You get laser-targeted prospects that are actually looking to buy your products!

Something that only ScribeJuice Interactive is able to help you achieve.

Nothing I’ve seen in the market has ever came close to producing this kind of stunning personalization effect!

Not only that…

You can also use ScribeJuice Interactive to make your sales page more user-friendly and easier to navigate.

Alright, let’s quit these talk that I’ve mentioned before and get down to business!

How Does ScribeJuice Interactive Works?

Basically, here is a brief process of adding interactivity to your sales copy with ScribeJuice Interactive done in 4 steps:

Pre-step - Name your triggers and corresponding content

Step 1 - Load up your HTML file

Step 2 - Set the defaults settings where you can choose which content with the corresponding triggers you want to appear or hide.

Step 3 - Define the operation whereby you choose the trigger which you defined earlier in the pre-step and then you select the trigger type (buttons, images, link text etc) and the corresponding anchor text.

Once you have done that, you will need to add an operation for the trigger behavior.

Step 4 - Finally you generate the final HTML code or script. That’s it! Done!

Obviously, what I just written is a just very brief low down on ScribeJuice Interactive, which is designed to give you a feel of how it works.

You can learn more about ScribeJuice Interactive in an instructional video you will get in the ScribeJuice package.

There is more on ScribeJuice Interactive…

ScribeJuice Interactivity even works on WordPress blogs. In the works is a new WordPress plugin that allows you to integrate the powerful interactive feature into it.

With this, you can expect higher readership for your blog, who are blown away be the interactivity you are creating for them!

Differentiate and stand out of the crowd, you will - with ScribeJuice Interactive at your disposal.

Talk about WOW!

To me, as I’ve reiterated before in the past, ScribeJuice Interactivity is the absolute stand out best feature of the entire ScribeJuice package.

I’ve to warn you that only the early birds customer will get it as John has indicated that it will become a separate product to be sold in future.

If you are still contemplating about ScribeJuice - I say don’t think so much and get it. This could be the best single investment you have ever made.

It is all the more riskless on your part when you take into consideration that there is a whopping 180 days money back guarantee if you decide that ScribeJuice is not your thing.

[metadesc]The Interactivity Power Of ScribeJuice Interactivity Will Bring Your Sales Copy to Life. Watch Laser Targeted Prospects Stream In!/metadesc]

Share This

ScribeJuice is like a bazooka for copywriters.

Explosive. Potent.

However even with the most deadly weapon, it is useless if there are no ammunitions to supply it.

In copywriting terms, we are talking about the various components such as offers, emotional triggering words and call to action phrases that make a great compelling sales copy.

As we all know, a headline of a copy is also extremely important. It is what attracts your prospect to make them stop DEAD in their tracks and compel them to check out more about your product.

Your headline is like the doorway and initial point in a path where you want your prospect to thread that leads up to the eventual ‘buy’ button. Screw up your headline, and that’s it!

They press the ‘close’ button, never to come back!

Well, if you are cracking your brains thinking about how to come out with the most compelling and spell-bounding headlines, fret not!

I’m giving away a free bonus headline ’swipe’ file, where you can just legally ’steal’ these POWER headlines, fill in the blanks and you are all set to go.

All you need to do is:

Simply Sign Up On The Nice Looking Opt In Form On Your Right With Your First Name and Email, and You Are Done!

In 30 seconds, you could have your exciting attention-grabbing headline up in your sales copy!

Thankfully, we also have ScribeJuice SwipeManager which allows you to tag interesting and useful copy components which you can utilize for your reference and swiping needs.

You can make use of this handy tool to store your headline swipe file. Easy peasy.

So What Are You Waiting For?

Sign up and have the secret free bonus ‘headline’ swipe file rushed to you. Trust me - it is useful!

Share This

Allen then pointed to an article he wrote where he mentioned that copywriting is such a powerful and vital skill that can seriously help boost one business’ sales.

However sadly, many people are not aware of just how important copywriting is.

I’m very much inclined to agree.

Sometimes I go around telling people that they should use hire a good copywriter and implement some copywriting techniques to souped up their sales page (actually hardly a sales page at all!), and they will just go blank on me.

“So what is copywriting all about?”

With questions like these, you just get thrown backwards!

Copywriting is everything man!

You can apply it not only in your sales page, but also in your email marketing, promotional brochures and vouchers, negotiation and even relationship. Yes - relationship!

It is all about a combination of effective persuasion, playing of emotions, value creation and risk reversal, with loads of attention and interest grabbing elements throw in.

When applied well, you can be indestructible!

Those that ignore the importance of copywriting are just really leaving money on the table. Or setting themselves up for failure.

Money are flying past right under their very nose without them realizing it

This is why I am now reiterating, if you have an online business (or offline for that matter), learn copywriting.

ScribeJuice is a great tool to aid you in your copywriting efforts. If you can afford it, invest in it! I’m certain your sales increase as a result of a good sales copy will more than pay your back your investment.

It is a powerful weapon you certainly don’t want your competitors to lay their hands on.

They could already have done so and decisively, while you are here still contemplating and hesitating.

But Now, The Choice Is Yours

I know I’ve made mine. =)

Share This

Copywriting is all about the clever use of persuasive power words to entice and compel people into buying.

Yes the art of using just that - ‘hot’ words that sell which pushed your emotional hot button.

If we are to use the normal words like we do in our typical conversation, we might have trouble convincing, because the words we usually speak lack the extra ’spark’ and ‘emotional-inducing’ elements.

With effective emotional triggering words and phrases, it can make a major difference to your conversion.

I compiled a list of 50 power and ‘juicy’ words that can help to spice up your copy and give it an ‘extra’ magic.

Here goes - my list of 100 kick ass words:

1
Absolutely

2
Accomplish

3
Achieve

4
Adore

5
Advice

6
Alluring

7
Authentic

8
Automatically

9
Avalanche

10
Choice

11
Cinch

12
Clear-cut

13
Colorful

14
Colossal

15
Comfortable

16
Compare

17
Compelling

18
Complete

19
Completely

20
Critical

21
Crucial

22
Daring

23
Dazzling

24
Definite

25
Instantly

26
Joy

27
Just

28
Keep

29
Killer

30
Know-how

31
Mind-Blowing

32
Miracle

33
Money

34
Mouth-Watering

35
Natural

36
Need

37
Number-one

38
Perfection

39
Perks

40
Personalized

41
Prefer

42
Preference

43
Private

44
Professional

45
Proven

46
Provocative

47
Quality

48
Quick

49
Quickly

50
Secrets

51
Secure

52
Security

53
Seductive

54
Selected

55
Sensational

56
Serious

57
Sex

58
Shocked

59
Shocking

60
Show

61
Simple

62
Simplified

63
Simply

64
Sizable

65
Sizzling

66
Skyrocket

67
Slash

68
Snowball

69
Soar

70
Solve

71
Special

72
Startling

73
Step-by-step

74
Stop

75
Strange

76
Strong

77
Stunning

78
Sturdy

79
Surefire

80
Surging

81
Unconditional

82
Uncover

82
Understand

83
Unique

84
Unleash

85
Unlimited

86
Unlock

87
Unparalleled

88
Unreal

89
Unsurpassed

90
Unusual

91
Value-added

92
Vital

93
Vivid

94
Vow

95
Want

96
Wanted

97
Winning

99
Wonderful

100
Worth

Hope you found this useful. Some of these words are already included in the ScribeJuice’s power words database while some are not.

In future updates of ScribeJuice, you will be to edit the database and add in new words of your own. With the list, you can copy and paste them in and you are all set to go.

Share This

This module is actually an add-on and not included in the sales letter.

I knew that there will be additions to ScribeJuice, but I didn’t expect it to come this quick. All I can say is ‘WOW’!

Okay, So What The Heck Is ScribeJuice SwipeManager?

Before I answer that, let me ask you something.

If you are a copywriter, do you often find yourself saving and swiping great sales copy for your future reference?

Yes?

If so, then great - ScribeJuice SwipeManager is perfect for you (and me)!

For one thing, having many swipefiles for sales copies themselves as well as components of sales copy such as headlines, guarantees and P.S can be a real messy affair when you open many files to refer.

With ScribeJuice SwipeManager, you can centralized all your swipe files in one easy convenient location. No hassle. No fuss.

You are allowed to tag the following parts of your swipe sales copies such as the:

• Headlines
• Problems
• Solution
• Credentials
• Benefits
• Social Proof
• Offer
• Scarcity
• Call To Action
• Guarantees
• Urgency
• P.S

You can even add your own notes to each tags

Therefore, the next time you want to write a copy, and need references, just use ScribeJuice SwipeManager for your swiping and referring needs.

Easy. Fast. Convenient.

Say goodbye to the hassle of opening up many different swipe files.

I like to add that there is even a training video out for this module. Great!

Just the tool and guidance I need.

As for other developments I gather from John and Michel Fortin’s blog, you can expect:

1. Plugins that will help guide you through some of the copywriting formulas Michel Fortin’s teach which you can then apply to your sales copy.

2. The ability to edit the power words database.

The way I see it, if you want to write copy in double quick time with extra persuasive ’sauce’ in your offer, enhanced your power words vocabulary and have the ability to easily AND ruthlessly break down your prospect’s resistance, then you have to invest in and leverage on the monstrous potential and power of ScribeJuice.

Your future business profits willthank you massively for it.

Share This