Scubadviser

The Great Barrier Reef Under Threat

Jackie Hutchings — Wed, 23 May 2012 10:12:38 +0000

I’m going to Queensland in a couple of weeks’ time (here’s a bit about that) so I’ve been researching news about the Great Barrier Reef and what’s topical. What I’ve found has shocked me. Just watch this video. If it moves you, please pass it on, please comment and please share. Jackie Hutchings is the [...]

Sales Rebounding for the Scuba Industry

Jackie Hutchings — Thu, 10 May 2012 15:24:49 +0000

If you’ve ever tried to find data about the scuba industry, you’ll know that it’s pretty impossible to find anything worthwhile (please let me know if you know of a source). However, I have discovered William Cline who has been conducting quarterly surveys, to measure the state of the scuba industry, since 2005. His latest [...]

Congratulations: You’re a Winner of a Trip to the Great Barrier Reef!

Jackie Hutchings — Sun, 29 Apr 2012 13:34:22 +0000

How often do you get an email telling you that you’ve won something? And, be honest, do you ever believe it or does it get swiftly deleted? Well, that’s exactly what happened to me last week. It’s unusual for me to enter competitions; I don’t even buy a lottery ticket (ever since my brother won [...]

7 Questions – Nicky Taylor, Author and Underwater Photographer

Jackie Hutchings — Sun, 29 Apr 2012 12:05:35 +0000

When did you first take up underwater photography? I remember my first experience underwater with my camera very vividly. 17 Jan 2009 - the day after certifying for open water. And let me assure you, no amount of warning, or practice on land, can prepare you for the physical and technical differences in photographing underwater. [...]

Using Facebook for your Scuba Business

Jackie Hutchings — Wed, 18 Apr 2012 16:17:24 +0000

SDI TDI have launched a series of webinars to help scuba businesses market themselves. I signed for their first one, ‘Leveraging Facebook for Your Scuba Business’ after Mark at Atlantic Scuba, posted a link to it in our Facebook Group. Thanks Mark! Now, there are loads of free Facebook webinars; lots of them give good [...]

Top Dive Centers in the Cayman Islands

Jackie Hutchings — Mon, 16 Apr 2012 11:13:57 +0000

The Cayman Islands is a dream scuba diving destination. I’ve never been lucky enough to visit, but it’s on my bucket list :-) As for all popular scuba hot spots, there’s plenty of choice when it comes to choosing your dive center and we’ve had plenty of reviews from divers who have dived there and experienced everything [...]

From Golf Ball to Mexico

Jackie Hutchings — Sat, 31 Mar 2012 10:03:11 +0000

Story and photos by Tom Arnold – diving the Cenotes Talk about alchemy. From time immemorial, people have been obsessed with the notion of transforming something base into something valuable, something common into something special. Think iron into gold, coal into diamonds, vodka into gasoline. Well, recently I accomplished just such a feat. For my [...]

Sidemount Diving? Could this be the answer?

Jackie Hutchings — Tue, 20 Mar 2012 15:35:56 +0000

It seems that everyone is talking about sidemount diving. I’d already pigeon holed it into the ‘tec diving’ box (ie not for me) but then I saw this video: PADI Rec and TecRec Sidemount from Team Blue Immersion on Vimeo. I recently wrote about whether the effort of scuba diving is worth the reward and [...]

Link Building? Co-marketing is the way ahead

Jackie Hutchings — Sun, 04 Mar 2012 19:47:27 +0000

We all know that Google LOVES inbound links. In Google’s world, that’s a vote of confidence that your website is worthy and has good content. Traditionally, we’ve all actively sought out links in an attempt to curry favour with Google and boost our ratings and that’s ok (remember to keep the links relevant though.) However, [...]

7 Questions – Paul ‘Max’ Lomax, Founder of Whalesong Art

Jackie Hutchings — Mon, 20 Feb 2012 17:18:44 +0000

Twitter is a great place to meet people and it’s where I met Max, @whalesongart who sells t-shirts with images created from whale and dolphin song. The t-shirts are beautiful (I know because I’ve got one). However, they’re not your average mass produced, printed t-shirt. The fabric is organic, made using only wind and solar power and have a [...]