@viaScully

It’s the People, Stupid

michael.scully@aya.yale.edu — Mon, 16 Apr 2012 12:18:16 +0000

The Bill Clinton political campaign of the early 90s coined the phrase “It’s the economy, stupid,” but whenever I hear someone talking about the secret of a company’s success, a little voice in the back of my head says “It’s the people, stupid.” Everything else stems from there. Organizations, and even distinct teams within organizations,… Read More It's the People, Stupid »

Bad Mobile Marketing: WebMD Magazine

michael.scully@aya.yale.edu — Sun, 15 Apr 2012 21:37:49 +0000

The #BadMobileMarketing movement is gaining momentum… calling companies out on mobile marketing snafus. This one from WebMD Magazine was provided by @theDanMorris. Click the image for his breakdown details. Thanks Dan!

Bad Mobile Marketing: TCBY QR

michael.scully@aya.yale.edu — Sun, 15 Apr 2012 17:56:52 +0000

I live (and work) mobile marketing. I get excited by really well done campaigns. However, out in the wild, I see way too many poorly executed mobile programs. From the basic URL in a text message that goes to a non-mobile web page, to the tiny QR code I spotted on a banner… Read More Bad Mobile Marketing: TCBY QR »

The Case for Separate Mobile and Desktop Web Sites

michael.scully@aya.yale.edu — Mon, 27 Feb 2012 09:43:52 +0000

In my last post, I discussed some basic ideologies of framework for mobile web. Some apply similarly to the “desktop web,” but in this post, I want to present a case for separating mobile and desktop web development, even while still maintaining the principles of Mobile First Responsive Web Design. While it might sound nice… Read More The Case for Separate Mobile and Desktop Web Sites »

Mobile First Responsive Web Design is not One Web

michael.scully@aya.yale.edu — Thu, 23 Feb 2012 16:22:37 +0000

While exploring emerging methodologies for tackling mobile web development (and let us be clear that all methodologies on this topic are still very much emerging), there are three themes that come up quite often: One Web, Mobile First, and Responsive Web Design. If you are in the business of mobile web, all three of those… Read More Mobile First Responsive Web Design is not One Web »

11 Ways SMS Marketing is Not Like Email Marketing

michael.scully@aya.yale.edu — Wed, 15 Feb 2012 23:16:44 +0000

I have seen a number of articles, which compare text message marketing to email marketing. However, most of these simply discuss the difference in response rates or effectiveness rather than the fundamental differences in the medium. In this post, I will highlight some of the biggest differences between email marketing and text message marketing from… Read More 11 Ways SMS Marketing is Not Like Email Marketing »

Advice for Entrepreneurs in “Real Jobs”

michael.scully@aya.yale.edu — Mon, 09 Jan 2012 14:26:30 +0000

For any number of reasons, there comes a time when many entrepreneurial-minded people decide to take on “real jobs.” These people have great energy, and I have hired a number of them over the years for exactly that reason. They are driven, passionate, and they can be valuable to an organization. At the same time,… Read More Advice for Entrepreneurs in "Real Jobs" »

Consumer Segmentation and the Death of WAP

michael.scully@aya.yale.edu — Fri, 06 Jan 2012 14:37:13 +0000

WAP is an acronym that used to refer to a specific protocol but is more generally used to described mobile web pages adapted to non-smartphone users. Ever since mobile phones started having internet access, one of the most complicated things to do has been to built WAP pages in a way that even the most… Read More Consumer Segmentation and the Death of WAP »

Winners and Losers: Mobile Platform Battle of 2011

michael.scully@aya.yale.edu — Mon, 02 Jan 2012 21:53:12 +0000

Stats are abundant, and everyone counts a little differently. If you look hard enough, you can find stats to support any conclusion you want to draw. One thing that is clear about 2011 is that there were definitely significant shifts among mobile platforms that played out differently across the globe. Take a look at this… Read More Winners and Losers: Mobile Platform Battle of 2011 »

5 Predictions for 2012

michael.scully@aya.yale.edu — Tue, 27 Dec 2011 20:55:49 +0000

Personal cloud services grow. Cloud services are not just for tech companies and server admins anymore. Consumers are buying real estate in the cloud too. Music services are the first to the party, with iTunes Sync, Amazon Cloud Player, and Google Music taking the concept to mainstream consumers. Dropbox is another star to keep an… Read More 5 Predictions for 2012 »