Seafoam https://seafoammedia.com Marketing that bridges brand and performance Thu, 04 Jun 2026 20:41:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://seafoammedia.com/wp-content/uploads/2025/11/cropped-favicon-32x32.webp Seafoam https://seafoammedia.com 32 32 June 2026 CX News: Trends & Insights https://seafoammedia.com/june-2026-cx-news/ Wed, 03 Jun 2026 19:18:57 +0000 https://seafoammedia.com/?p=12761 Real-Time Personalization Becomes the New CX Standard The personalization conversation hit a turning point this spring. The old model — historical segmentation, batch processing, retargeting based on yesterday’s behavior — is being openly retired by the analysts and platforms that defined it. In its place: real-time personalization that recognizes customer intent the moment it forms […]

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]]> June 2026 RevOps News: Trends & Insights https://seafoammedia.com/june-2026-revops-news/ Tue, 02 Jun 2026 19:13:43 +0000 https://seafoammedia.com/?p=12758 HubSpot and Salesforce Race Toward the Agentic CRM The CRM platform war shifted gears in spring 2026. HubSpot’s Spring 2026 Spotlight put agentic AI at the center of its enterprise pitch — launching the Agentic Engagement Object (AEO) as a contextual hub that surfaces relevant insights and next actions across sales and marketing workflows, alongside […]

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]]> June 2026 Marketing News: Trends & Insights https://seafoammedia.com/june-2026-marketing-news-trends-insights/ Mon, 01 Jun 2026 19:05:32 +0000 https://seafoammedia.com/?p=12756 Google Hands Publishers a Bone — And Marketers a Map In late May, Google rolled out the most direct concession it has ever made to publishers: a set of AI Overviews and AI Mode updates explicitly designed to push more traffic back to the websites it has spent two years cannibalizing. The headline features are […]

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]]> Your Website Is Selling the Wrong Thing https://seafoammedia.com/optimize-your-website-with-the-content-benefit-ladder/ Wed, 20 May 2026 19:44:45 +0000 https://seafoammedia.com/?p=12762 Most service pages are written for the person who built the product, not the person who needs to buy it. They list capabilities. They describe processes. They explain how the service works. And then they stop — right at the moment when the reader most needs to feel something. This isn’t laziness. It’s a structural […]

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]]> Ryan Foizey Named One of St. Louis Small Business Monthly’s “100 St. Louisans You Should Know to Succeed in Business” https://seafoammedia.com/ryan-foizey-st-louisans-you-should-know/ Tue, 28 Apr 2026 22:45:34 +0000 https://seafoammedia.com/?p=12730 Ryan Foizey is in the April 2026 issue of St. Louis Small Business Monthly, alongside 99 other St. Louisans the publication is telling its readers they ought to know if they want to succeed in business. We’re proud of him. We’re also not surprised. For the unfamiliar: SBM’s annual “100 St. Louisans You Should Know” […]

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]]> May 2026 CX News: Trends & Insights https://seafoammedia.com/2026-may-2026-cx-news/ Tue, 28 Apr 2026 22:34:23 +0000 https://seafoammedia.com/?p=12728 Salesforce and Zendesk Both Bet the CX Stack on AI Agents April was the month CX platform consolidation went from a thesis to a roadmap. Salesforce launched Agentforce Contact Center, unifying voice, digital channels, CRM data, and AI agents inside a single Salesforce-native platform. The strategic positioning is direct: the contact center is no longer […]

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]]> May 2026 RevOps News: Trends & Insights https://seafoammedia.com/may-2026-revops-news/ Tue, 28 Apr 2026 22:33:01 +0000 https://seafoammedia.com/?p=12726 RevOpsAF Lands in San Francisco — and the Conversation Has Changed The most important RevOps event of the spring isn’t a vendor conference. RevOpsAF 2026 takes over The Pearl in San Francisco May 6-7, drawing 300-500 senior RevOps practitioners for two days of practitioner-led sessions. The format is intentionally vendor-light: leaders sharing what they actually […]

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]]> May 2026 Marketing News: Trends & Insights https://seafoammedia.com/may-2026-marketing-news/ Tue, 28 Apr 2026 22:30:45 +0000 https://seafoammedia.com/?p=12724 Google Marketing Live Lands the Same Week As I/O — and Brings Agentic Ads With It Google Marketing Live returns May 20 with a keynote from Vidhya Srinivasan (VP/GM, Ads & Commerce) and Philipp Schindler (SVP/Chief Business Officer). The timing is not an accident. Google I/O runs May 19–20, and the company is using the […]

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]]> April 2026 Marketing News: Trends & Insights https://seafoammedia.com/april-2026-marketing-news/ Mon, 30 Mar 2026 19:58:18 +0000 https://seafoammedia.com/?p=12680 Google’s AI Mode Becomes a Shopping Mall — And Advertisers Just Got the Keys In February, Google’s VP of Ads and Commerce Vidhya Srinivasan made the company’s intentions plain: 2026 is the year ads inside AI Mode stop being experimental and start becoming a primary placement. In April, that vision materialized. Two new ad format […]

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]]> Journey Mapping, Ecommerce Redesign, and a GDUSA Award: Our Work with nCase Technologies https://seafoammedia.com/enhancing-ecommerce-with-journey-mapping/ Wed, 18 Mar 2026 19:35:35 +0000 https://seafoammedia.com/?p=12682 The best design work usually starts with a question that has nothing to do with design. For nCase Technologies, that question was deceptively simple: how do you sell a product that most people don’t know they need — and that serves audiences with wildly different motivations for buying it? nCase makes a naloxone carry case […]

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]]> How to Measure Marketing Performance: A Full-Pipeline Framework https://seafoammedia.com/how-to-measure-marketing-performance/ Tue, 10 Mar 2026 18:24:07 +0000 https://seafoammedia.com/?p=12686 Most businesses spend money on marketing. Fewer can tell you whether it’s actually working. And almost none can trace a straight line from a marketing dollar spent to a revenue dollar earned. If you’ve ever wondered how to measure marketing performance beyond surface-level stats, you’re asking the right question — and the answer isn’t more […]

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]]> March 2026 Marketing News: Trends & Insights https://seafoammedia.com/march-2026-marketing-news-trends-insights/ Mon, 02 Mar 2026 17:27:03 +0000 https://seafoammedia.com/?p=9149 Google Is Reinventing What an Ad Is — And You Should Pay Attention Last month we talked about Generative Engine Optimization becoming a real discipline. In March, Google made the clearest move yet toward monetizing the AI search experience itself. On February 11, Vidhya Srinivasan, VP and general manager of Ads & Commerce at Google, […]

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