Casual Marketer

Do You Have Backup Tech?

Sean Kaye — Sat, 26 May 2018 10:56:33 +0000

It’s Saturday as I write this and this morning I had to drag myself out of bed at 6:30am to drive my son to his soccer game which kicked off at 8:30am. I’m not sure ...

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Short Changing Your Side Hustle

Sean Kaye — Fri, 25 May 2018 13:48:52 +0000

One thing most of us have in common these days is that we lead a busy existence and we’ve always got something on. If you have a job and some kids, you’re probably like me ...

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Time To Double Down

Sean Kaye — Thu, 24 May 2018 12:00:53 +0000

Within the next 24 hours, the world is going to stop spinning on its axis and the fleas of a thousand camels will infest the armpits of people who are not GDPR compliant. I am ...

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Truth in Advertising

Sean Kaye — Wed, 23 May 2018 13:59:47 +0000

In an Australian Federal Court today, a judge ruled that Telstra, the country’s largest communications company had misled consumers in a recent advertising where it promoted an “unlimited” mobile broadband plan that really wasn’t “unlimited”. ...

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When Clients Realise They’re On The Hook

Sean Kaye — Tue, 22 May 2018 11:23:41 +0000

When you work with clients, you tend to see the full range of humanity’s best and worst attributes in short order. You will come across the kindest and most generous people that you will ever ...

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The Art of Scarcity

Sean Kaye — Sun, 20 May 2018 11:00:42 +0000

One piece of commonly accepted wisdom among the Internet Marketing expert crowd is that you have to “earn” a sale by asking for it. They spend a mess of time talking about a bunch of ...

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She Said It Smelled Red

Sean Kaye — Sat, 19 May 2018 12:57:53 +0000

Growing up, there was a girl that I knew who was so smart, she actually came across as quite strange to other children. I was always considered very smart and bright, but this girl was ...

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Even Big Players Make This Mistake

Sean Kaye — Fri, 18 May 2018 12:05:56 +0000

Whenever you see successful businesses online that look like everything they do is well thought out and executed, it can be quite jarring to see that they can make really common mistakes. I ran across ...

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Being There For People

Sean Kaye — Thu, 17 May 2018 11:54:58 +0000

Today is going to be a shortish post. I’ve had a really rough 24 hours and I’m struggling to stay upright at the keyboard. So what happened? Last night, I went out for dinner with ...

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What Does Real Freedom Look Like?

Sean Kaye — Wed, 16 May 2018 11:02:39 +0000

One thing that interests me all the time is when someone says that they’ve achieved a certain level of freedom because their business has hit a particular financial goal. But are they “really” free? That’s ...

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Leeches and Blood Suckers

Sean Kaye — Mon, 14 May 2018 14:11:43 +0000

The world is full of parasites. The leeches and bloodsuckers look to attach themselves to healthy, vibrant people and drain them of all the value that they can before moving on to their next prey. ...

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The Location Independence Bait and Switch

Sean Kaye — Mon, 14 May 2018 12:11:40 +0000

As most of you who read these posts regularly know, I’m not a big fan of the people who try and sell the “digital nomad” dream. I am pretty open about the fact that I ...

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You’re Not The Hero of Your Story

Sean Kaye — Sat, 12 May 2018 11:00:38 +0000

One of the big trends in selling over the past year or so in the online marketing community is the notion of selling with stories. I’m quite a fan of this idea and it’s something ...

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At Least Try and Be Memorable

Sean Kaye — Fri, 11 May 2018 11:27:18 +0000

Let’s just put it out there right away, blogging and writing on a frequent basis to an audience is hard work. I literally know hundreds of people who have thought, “Yeah, I have something to ...

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Pointless Posturing and Meaningless Virtue Signalling

Sean Kaye — Thu, 10 May 2018 11:00:46 +0000

Every now and then you’ll come across some people online, especially in certain Facebook Groups, who decide to become peacocks. They spread out their tails and show off everyone else in the group just how ...

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Lofty Goals Often Look Like Madness

Sean Kaye — Wed, 09 May 2018 12:17:39 +0000

To those who lack vision, people who have lofty ambitions and high expectations are often considered crazy. These people see the world through a prism with limited color possibility – to them, everything has a ...

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Better Results Won’t Get Themselves

Sean Kaye — Tue, 08 May 2018 11:00:47 +0000

Over the past week or so, I’ve been spending a fair bit more time on goal setting and how to achieve more stuff. I’ve never really struggled with getting work done, but as I’ve discussed, ...

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Finding Inspiration From Customer Problems

Sean Kaye — Mon, 07 May 2018 13:16:43 +0000

I was a pretty bright kid. I always seemed to do well on tests in school without really trying and I could look at things once and just get it. When things happen like this ...

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Worshipping at the Altar of OKRs

Sean Kaye — Sat, 05 May 2018 13:45:48 +0000

After compiling my monthly KPI stats and writing about where April 2018 ended up, I spent the better part of today pretty unhappy with myself about how badly this part of the business underperformed for ...

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Monthly Update – April 2018

Sean Kaye — Fri, 04 May 2018 11:25:50 +0000

One of my favourite things about writing these monthly reviews is being able to look back at the end of the month, look at where I ended up against my KPIs and make a somewhat ...

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Different Ways of Working

Sean Kaye — Thu, 03 May 2018 13:54:47 +0000

Over the past few weeks, we’ve been packing up the office in my day job as we prepare to move to a new office building. The company where I work have been in this particular ...

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Pretending to Like Hard Work

Sean Kaye — Wed, 02 May 2018 12:11:52 +0000

Today’s subject of this post is probably somewhat unintentionally misleading – I don’t think there’s anyone who LOVES doing something that’s hard work. There’s a reason it’s called “hard” work and that’s because it’s hard ...

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Dealing With The Angry Mobs

Sean Kaye — Mon, 30 Apr 2018 14:01:58 +0000

Ok, let me put it out there, this post might seem a bit political, so if you’re easily offended, just stop reading. It’s not really political in nature, although that won’t stop people from thinking ...

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Resetting Expectations For Yourself

Sean Kaye — Mon, 30 Apr 2018 11:26:45 +0000

Today is the last day of the month of April and so I’ve started the process of pulling together my metrics for the month with respect to Casual Marketer so I can see how I’m ...

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Personality isn’t a Business Model

Sean Kaye — Sat, 28 Apr 2018 12:00:46 +0000

Today I had someone I know ping me on Messenger for a bit of advice about what they should do next as their last three online business attempts had failed. I was sitting in the ...

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Scraping Gum Off The Bottom Of Your Shoe

Sean Kaye — Fri, 27 Apr 2018 13:41:03 +0000

In yesterday’s post, I walked through an opportunity that had presented itself to me and my thought process behind how I parse these kinds of things before making any final decisions. This post was pretty ...

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Knowing When Something is Worth Pursuing

Sean Kaye — Wed, 25 Apr 2018 14:17:08 +0000

Today, I was presented with a strange opportunity that I normally would have dismissed out of hand, but as I read the email, I found the wheels turning thinking about how I could make it ...

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Taking Care of Yourself

Sean Kaye — Tue, 24 Apr 2018 14:14:00 +0000

One of those cliche truisms that you hear bandied around quite a bit from life coaches and the like is, “put your own oxygen mask first.” As a rule, this makes a lot of sense ...

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All-in-One vs Bespoke Tech Stacks

Sean Kaye — Tue, 24 Apr 2018 12:00:58 +0000

I love my iMac. I bought it in late 2010 with the highest spec available for a 27″ iMac – I literally had Apple throw everything they had at it. My feeling was that if ...

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Are You Being Honest With Yourself?

Sean Kaye — Mon, 23 Apr 2018 13:25:58 +0000

Someone once said to me, “The most convincing lies are the ones we tell ourselves”. I had a reason to think about this the other day when I was looking at some of the monthly ...

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Speaking Your Market’s Language

Sean Kaye — Sat, 21 Apr 2018 12:00:43 +0000

Imagine for a second that you decided to move rural China and your dream was to set up a little cafe that specialized in serving bagels and filtered coffee. You’re very excited about your idea, ...

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Elevating Your Production Values

Sean Kaye — Fri, 20 Apr 2018 13:10:37 +0000

When you create information products, there is a balancing act that you go through with every new thing that you create – how much time/money/effort do you spend on polishing the product versus just getting ...

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Being Clear On What You’re Selling

Sean Kaye — Thu, 19 Apr 2018 11:52:41 +0000

There’s something that happens sometimes where your clients and customers sign up for your service but then appear to be unhappy or confused. Usually, this can manifest itself in negative reviews and feedback or a ...

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Completing the Last Mile

Sean Kaye — Wed, 18 Apr 2018 13:06:59 +0000

One of the things I get asked about a lot is at what point do you know if you’re ready to take the plunge and start running your online business or freelancing gig full time. ...

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Your Landowner Owes You Nothing

Sean Kaye — Tue, 17 Apr 2018 11:41:42 +0000

I’m not entirely sure what it is at the moment, but the topic of digital sharecropping has kept coming up repeatedly over the last week or two. Maybe there’s a bit of observational bias at ...

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Searching For Excuses

Sean Kaye — Mon, 16 Apr 2018 12:00:51 +0000

There are people in this world who spend a disproportionately high percentage of their time trying to come up with excuses as to why they shouldn’t do something that they know they really ought to ...

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Farewell Tours on Facebook

Sean Kaye — Sat, 14 Apr 2018 12:00:47 +0000

Another day, another marketing type person having a grand, farewell tour on Facebook. You know the drill, they tell everyone they are done with Facebook because and they just feel it’s time that they moved ...

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Profit is not a Dirty Word

Sean Kaye — Fri, 13 Apr 2018 12:09:49 +0000

I had a big presentation to do today for a client in my day job. We’ve been downselected to the final bidder on a fairly significant contract worth about $30m over five years, so we’re ...

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Impending Privacy Changes

Sean Kaye — Thu, 12 Apr 2018 12:57:50 +0000

Yesterday I spoke about Facebook and the fact that Mark Zuckerberg, for all of his obvious intellect and talent, is probably a sociopath and his company has some serious ethical issues they need to address. ...

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Deer In The Headlights

Sean Kaye — Wed, 11 Apr 2018 12:01:00 +0000

In my book, “No Hyperbole: The New Rules of Online Business“, I go through rules, idioms and maxims that I try and follow as I build and run my online businesses. I think having a ...

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You Can’t Make The Blind Man See

Sean Kaye — Tue, 10 Apr 2018 13:17:42 +0000

The other day I wrote about the person who was a Digital Sharecropper on YouTube and had been evicted from their land when his channel was unceremoniously suspended/banned. I thought I’d take the time to ...

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Don’t Be Bullied Around In Your Business

Sean Kaye — Mon, 09 Apr 2018 12:00:48 +0000

My favourite podcast is Malcolm Gladwell’s “Revisionist History“. I actually delayed listening to the start of Season 2 because I was disappointed that I’d go through it so quickly and have to wait another year ...

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Getting Evicted Off Someone Else’s Land

Sean Kaye — Sat, 07 Apr 2018 12:00:40 +0000

Some people over the last couple years asked me why I constantly bring up the perils of being a Digital Sharecropper. The sad truth is that I see online business owners and freelancers fall into ...

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Enjoying What You Do

Sean Kaye — Fri, 06 Apr 2018 12:00:47 +0000

On a fairly regular basis, I see an inevitable post on Facebook from someone in the “entrepreneurial” space asking people why they continue to have jobs rather than “go all in” on their dream. These ...

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Competition Isn’t Holding You Back

Sean Kaye — Thu, 05 Apr 2018 12:00:47 +0000

Whenever I talk to someone who has prefaced the conversation with the idea that they are struggling to make their online business successful, I can pretty much predict that the conversation will revolve around a ...

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Understanding Your Working Style

Sean Kaye — Tue, 03 Apr 2018 14:01:58 +0000

Today was a pretty weird day – I woke up to head to the office and when I checked my email to see what I had on for the day I’d noticed a bunch of ...

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Monthly Update – March 2018

Sean Kaye — Tue, 03 Apr 2018 12:00:52 +0000

We’ve now formally closed out the first quarter and I’ve tabulated my KPIs for March 2018, so I guess it’s time to get into breaking things down a bit. I’ll start with a bit of ...

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Nobody Knows The Future

Sean Kaye — Sun, 01 Apr 2018 12:00:42 +0000

Earlier today I was reading about the reorganisation that’s taking place within the Microsoft management team. It’s the fourth major shakeup with the upper echelons of the Microsoft management team in the last five years ...

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The Power Of The Hive Mind

Sean Kaye — Sat, 31 Mar 2018 11:00:37 +0000

The other day I started getting notifications pop up on my phone where I was “being mentioned” by several people and other people were commenting on something where I was mentioned. That’s not entirely unusual, ...

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Why Side Hustling Works

Sean Kaye — Fri, 30 Mar 2018 11:00:43 +0000

Earlier today I was scrolling through my Facebook feed when I saw a post from someone I know where she shared a post from this other guy. This guy is now having some success in ...

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Lessons in Community Building

Sean Kaye — Thu, 29 Mar 2018 11:24:41 +0000

Over the years, I’ve been pretty successful at marketing myself and my products in services within online forums and communities. I have the ability and skill that allows me to join a group, share information ...

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Delivering At Your Own Pace

Sean Kaye — Wed, 28 Mar 2018 11:34:35 +0000

One of the things I’ve been trying to force myself to do over the last few months is to set more realistic expectations on myself so that I can deliver things in a way that ...

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Tempering Your Natural Curiosity

Sean Kaye — Tue, 27 Mar 2018 11:00:43 +0000

When something sparks my interest, I have a tendency to get very curious about the inner workings of whatever it is and to try and “crack the code”. I have a natural curiosity that can ...

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The Foolproof Customer Growth Strategy

Sean Kaye — Mon, 26 Mar 2018 11:00:43 +0000

There was an item of conversation that popped out of my post the other day about “Circling The Drain” that seemed to resonate with people that I’d consider “consumers” and others I’d think of primarily ...

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Circling The Drain

Sean Kaye — Sat, 24 Mar 2018 11:00:35 +0000

If you read these posts from me on a daily basis, you know that I often mock the “funnel” crowd. These are the people who try and sell you on the idea that they have ...

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Do You Have The Right Skills?

Sean Kaye — Fri, 23 Mar 2018 11:00:39 +0000

One of the things that’s been interesting as I’ve gone through the process of publishing my book over the last couple of weeks is identifying the skills gaps that I have with respect to selling ...

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Understanding Asymmetrical Risk

Sean Kaye — Thu, 22 Mar 2018 11:00:44 +0000

Some people tell you to make your subject lines so compelling that the person reading them will be desperate to open the email. I think it is safe to say that, “Understanding Asymmetrical Risk” might ...

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Breaking a Few Eggs

Sean Kaye — Wed, 21 Mar 2018 12:59:46 +0000

When I was younger and just starting out in my professional career, I was regularly referred to as a “bull in a china shop”. The filter that many people have where they stop themselves from ...

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The Paradox of the Pivot

Sean Kaye — Tue, 20 Mar 2018 11:00:43 +0000

It’s been an interesting day because I was working from home for a few reasons and that gave me a bit of spare bandwidth to see what was happening with the sales of my new ...

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Just Doing The Fun Stuff

Sean Kaye — Sat, 17 Mar 2018 11:43:41 +0000

One of my favourite phrases that comes to mind all the time is “value cheaters”. I heard the phrase first used by MJ DeMarco, the author of Millionaire Fastlane and one of my top three ...

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Are You Selling The Right Thing?

Sean Kaye — Fri, 16 Mar 2018 11:00:45 +0000

One of the things that I see people get wrong is that they are not selling their customer the right “thing”. That probably sounds pretty silly without context, but it happens so often that it ...

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The SEO Chicken Littles

Sean Kaye — Thu, 15 Mar 2018 10:00:42 +0000

One day, Chicken Little was walking around the woods when an Acorn fell on her head. Panic sets in for Chicken Little, “Oh my, the sky is falling! I must run and tell the Lion.” ...

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Maximizing Your Potential

Sean Kaye — Wed, 14 Mar 2018 10:00:41 +0000

One of the things that most people struggle with when they are building their own online business is that nagging feeling that they aren’t reaching their full potential and that somewhere they are missing out ...

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Putting Yourself First

Sean Kaye — Tue, 13 Mar 2018 11:00:44 +0000

In yesterday’s post, I talked about the value of taking a day off every once in a while to let your batteries recharge and just being kind to yourself in general. The truth is, this ...

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What Does Your Day Off Look Like?

Sean Kaye — Mon, 12 Mar 2018 11:00:43 +0000

I’ve had a couple of long hard weeks at the day job. Let me be clear, I attend meetings, draw on whiteboards, tell people my ideas, read documents and occasionally write stuff, so when I ...

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Accidentally Successful

Sean Kaye — Sat, 10 Mar 2018 11:00:39 +0000

Since mentioning over the past week that I’ve taken more of an interest in figuring out how to write more books, I’ve been devoting a bit of time to figure out how the authors in ...

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Gaining Control Of Your Time

Sean Kaye — Fri, 09 Mar 2018 11:00:51 +0000

The last few weeks have been pretty full on from a work perspective. I’ve been leading a big proposal for a tender that we’re responding to and the process for getting these things priced and ...

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Single Source Dependencies

Sean Kaye — Thu, 08 Mar 2018 12:03:51 +0000

One of the worst things you can be in business is what’s called, “Single Source Dependent”. This is something that can take many shapes, but it essentially means that a vital input into your business ...

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Are You Ready To Tap Out?

Sean Kaye — Tue, 06 Mar 2018 13:25:46 +0000

The other day, a friend of mine asked me if I would speak to a single mom of three young, primary school aged girls on Skype for half an hour to see if I could ...

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Some Days Just Suck

Sean Kaye — Tue, 06 Mar 2018 12:49:42 +0000

This day has just stunk. Everything about it has been rubbish. Pretty much everything that I touched has turned to crap right before me. Yesterday I had to take my car to get road certified ...

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Thinking About Writing Books

Sean Kaye — Mon, 05 Mar 2018 11:00:47 +0000

Very rarely do I listen to podcasts and get inspired to reconsider something about the way that I run my businesses. Generally speaking, I listen to podcasts to pass the time and lately, I’ve steered ...

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The Tech Demons Strike Again

Sean Kaye — Sat, 03 Mar 2018 11:00:36 +0000

Well, let me just say how much fun I had talking with Scott Duffy about his journey from full-time software developer, to side hustling online course creator and finally through to full-time online business entrepreneur. ...

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Building A Niche Site Business

Sean Kaye — Fri, 02 Mar 2018 12:45:51 +0000

One of the best ways to grow and develop an online business is to look at building out your own niche site. It is one of those businesses that lets you learn a bit on ...

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Monthly Update – February 2018

Sean Kaye — Thu, 01 Mar 2018 12:40:46 +0000

Another month in the books and I’d say that I’d rank my month at about 5 out of 10 for achieving what I wanted to achieve. That’s pretty disappointing and as is my way, everything ...

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Traffic and Content Are Not Little Things

Sean Kaye — Wed, 28 Feb 2018 11:45:41 +0000

Today’s headline was a play on words – I was trying to incorporate the words, “Little Things” into the title because the website, LittleThings, has formally announced that it was closing down. If you’re not ...

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The Curse of Procrastination

Sean Kaye — Tue, 27 Feb 2018 11:39:37 +0000

I had originally read Mel Robbins’ book, “The 5 Second Rule” last year. I bought the Audible version and I really enjoyed her delivery, it might be the single best Audible narration I’ve heard – ...

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Treating People Like Adults

Sean Kaye — Mon, 26 Feb 2018 11:00:39 +0000

As a manager of people, I’d rate myself a solid 8 out of 10, maybe, dare I say, even as high as a 9. It’s a bold claim and normally I’m pretty humble, but when ...

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Be Careful of “Fake” #Fakenews

Sean Kaye — Sat, 24 Feb 2018 11:05:45 +0000

One of the things that I said I was going to work on in 2018 is lifting my persuasion game and thus by default, I would talk about it more in these posts. From me ...

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Are You Green With Envy?

Sean Kaye — Fri, 23 Feb 2018 12:25:29 +0000

Today, I was thinking about the seven deadly sins. My two personal favourites are without a doubt, Lust and Sloth. You can’t beat those two for a good time. I’d say that I’d give Gluttony ...

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Rules Are Meant To Be Followed

Sean Kaye — Thu, 22 Feb 2018 11:20:40 +0000

I’m going to show my age a little bit here, but one of my favourite scenes in Beavis and Butthead occurs in the very first episode when Beavis slices the tip off of Butthead’s finger ...

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Cutting Stupid People Out Of Your Day

Sean Kaye — Wed, 21 Feb 2018 11:00:41 +0000

Last month, I wrote a post about the fact that we are now living in a post-truth world and I talked about how you could actually use this to your advantage to build something akin ...

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What’s Your Reason?

Sean Kaye — Tue, 20 Feb 2018 11:00:41 +0000

For those of you who’ve been getting these emails over the past few years and especially for the folks that know me personally, you know that I’m not someone who is a cheerleader and spends ...

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Stop Trying To Sell “Easy”

Sean Kaye — Mon, 19 Feb 2018 11:10:42 +0000

I’ve had a few people raise with me today the idea about selling stuff to their customers on the idea that “it will be easy”. You’re trying to convince them that somehow if they buy ...

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Introducing Automation To Your Online Business

Sean Kaye — Sat, 17 Feb 2018 11:59:01 +0000

My bias is always towards technology. It’s what I do pretty much every day, I noodle around with lots of high-end technology and tell people how it can make their businesses perform better. I help ...

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Simplicity and Elegance

Sean Kaye — Fri, 16 Feb 2018 10:55:00 +0000

For the last few weeks, I’d been looking forward to yesterday and today because I’d planned to take the two days off my regular job, give myself a four day weekend and get stuck into ...

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Doing Dumb Stuff

Sean Kaye — Thu, 15 Feb 2018 11:26:01 +0000

Some days it is like the heavens open up and deliver me a bounty of topics to write about and today was one of those days. In fact, one particular thing I saw was so ...

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Your Business Is Not Just About You

Sean Kaye — Wed, 14 Feb 2018 11:56:39 +0000

Today I was walking down the street in Sydney at lunchtime. It’s a big city and on Valentine’s Day, it can be pretty hectic with married men who’ve forgotten to organize anything for their wives ...

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Managing Risk For Simple Folks

Sean Kaye — Mon, 12 Feb 2018 14:02:55 +0000

When you decide to setup your own business whether it’s a full-time thing, a side hustle or just a hobby, you’ve made the decision to take on some risk. Congratulations, I bet you never thought ...

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The Challenge of Managing Your IP

Sean Kaye — Mon, 12 Feb 2018 11:59:34 +0000

One thing that always irritates me is when someone asks to “pick my brain”. The reality is that people who are smart or successful that I know rarely do this – they usually just ask ...

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The Days When It’s Just Not Happening

Sean Kaye — Sat, 10 Feb 2018 11:30:40 +0000

This week I’ve been having a lot of trouble getting to sleep. Every night over the past few days, 11pm rolls around and I’m just not tired. I go to bed and just lay there ...

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Crafting Your Own Manifesto

Sean Kaye — Fri, 09 Feb 2018 11:30:43 +0000

Over the last couple of days, I’ve been engaged in various conversations with people about how people revert to form when under pressure and that you have to put in a concerted effort to really ...

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Peddling Platitudes

Sean Kaye — Wed, 07 Feb 2018 13:28:37 +0000

At the moment, I’m listening to the new book by Inc writer Jeff Haden entitled, “The Motivation Myth”. The premise of the book is that it will show you that external motivation isn’t something you ...

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Are You Overspecialized?

Sean Kaye — Tue, 06 Feb 2018 13:33:37 +0000

People who get to know me through Casual Marketer are very excited to talk to me about business and ask me questions. When I tell them that I have a full-time job and that I ...

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Learning to be Discreet

Sean Kaye — Tue, 06 Feb 2018 11:30:41 +0000

This afternoon, I was sitting in a cafe having an afternoon coffee to get my mind jumpstarted back into action. The 3pm trough had hit and I was starting to feel my brain go soft ...

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The 80/20 Rule of Online Business Success

Sean Kaye — Mon, 05 Feb 2018 11:30:39 +0000

If you know me personally, you’ll know that I’m a big fan of the Pareto Principle – the more commonly referred to, “80/20 rule”. When I see something happening, I immediately try and break it ...

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Can Anyone Succeed?

Sean Kaye — Sat, 03 Feb 2018 11:30:36 +0000

When you’re trying to build an online business for any length of time and you’re not having success no matter what you try, it can become rather demoralizing. This is actually a pretty common occurrence ...

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Driving Yourself to Outcomes

Sean Kaye — Fri, 02 Feb 2018 11:35:38 +0000

This morning I had a conversation with someone through work who was under a great deal of pressure to deliver outcomes. He was struggling and it was obvious that the weight of his situation was ...

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Adapting To Market Dynamics

Sean Kaye — Thu, 01 Feb 2018 11:30:42 +0000

The other day, I wrote about the idea of Hyper Convenience and how customers now not only expect high-quality goods and services, but they want it five minutes ago. There was some irony in that ...

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Monthly Update – January 2018

Sean Kaye — Wed, 31 Jan 2018 11:25:45 +0000

One of the things that I talked about earlier in January as part of the changes that I was making to the overall Casual Marketer business was that I was putting in place some metrics ...

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The World of Hyper Convenience

Sean Kaye — Mon, 29 Jan 2018 13:49:33 +0000

Today, I had an interesting realization in the strangest of places and it’s a pretty weird story, so sit back and hold on to your hats. It’s 9:30am and I need to get to a ...

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The Church of Failurism

Sean Kaye — Mon, 29 Jan 2018 11:30:37 +0000

In general terms, I’m not really a tennis fan. I don’t mind batting a ball around the court for a bit on occasion, but sitting down and watching it on TV, not really my thing. ...

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Knowing Your Body Clock

Sean Kaye — Sat, 27 Jan 2018 11:30:37 +0000

Over the last few days, I’ve started reading Dan Pink’s new book, “When”. Pink has written numerous quality books including, “To Sell is Human”, “Drive” and the wildly underrated “Free Agent Nation” which was a ...

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Action vs Achievement

Sean Kaye — Fri, 26 Jan 2018 11:30:43 +0000

One of the great rhetoricians of Ancient Greece was a chap named Isocrates. He was a contemporary rival of Plato and was a student of Socrates. While not as famous as many others Greek philosophers, ...

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You Know More Than You Think

Sean Kaye — Thu, 25 Jan 2018 11:30:43 +0000

This morning I was eating breakfast at my new “regular” cafe in the city. It has great decor, super quick service, friendly staff and really good food. The one downside is that it gets a ...

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Creating Good Quality Stuff

Sean Kaye — Wed, 24 Jan 2018 11:16:35 +0000

Today was a bit of a sad day for me, my trusty Apple Wireless Keyboard finally gave up the ghost after nearly 12 years of faithful service. Yeah, you read that correctly, I use the ...

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Niche Appeal vs Mass Market Appeal

Sean Kaye — Tue, 23 Jan 2018 11:25:45 +0000

Inadvertently today, I started a very heated discussion on my Facebook timeline. I posted about how comedian, Mo’Nique (seriously, that’s her name), complained that she was the victim of racism and gender discrimination because she ...

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Sometimes Junk Food is Good Enough

Sean Kaye — Mon, 22 Jan 2018 11:35:41 +0000

This weekend, I spent a bit of time trying to slow my brain down a bit because I was feeling mentally tired. On Saturday, in particular, I spent a fair bit of time working in ...

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Change Is The Only Consistent Thing

Sean Kaye — Fri, 19 Jan 2018 16:27:53 +0000

Humans are fascinating creatures. On the one hand, we’re instinctively conservative but yet, on the other hand, we’re adventurous explorers. In fact, some of us are both at the same time. I know that I ...

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Google Are Not Sorcerers

Sean Kaye — Fri, 19 Jan 2018 11:31:27 +0000

Every so often, I’ll see a conversation about SEO that looks pretty interesting. I’ll dive into the thread and start reading the comments to get a feel for the ebb and flow of the discussion. ...

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Forget Words, Praise Actions

Sean Kaye — Thu, 18 Jan 2018 11:31:05 +0000

The praise people get for signalling intent can lead to failure, and when you announce something to your audience, it's easy to then get distracted.

[Read more]

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Why I Don’t Participate in Masterminds

Sean Kaye — Wed, 17 Jan 2018 11:22:04 +0000

Every few months, I’m approached by someone and asked if I would be interested in joining a mastermind that they are running or are part of it. Without fail, every single time someone asks, I ...

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Radical Transparency With Yourself

Sean Kaye — Tue, 16 Jan 2018 11:39:09 +0000

Holding yourself to account, being brutally honest and 'radical transparency' can transform the way you view and conduct your business.

[Read more]

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Pacing Yourself Accordingly

Sean Kaye — Mon, 15 Jan 2018 12:26:08 +0000

Ok, I don’t really want to be one of those stupid people who say, “We’re two weeks into 2018, only 50 more weeks in the year! Are you on track to meet your goals?” But ...

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You Get Paid What You Deserve

Sean Kaye — Sun, 14 Jan 2018 11:36:04 +0000

I’m one of those rare capitalists that believes the government has an active responsibility in regulating the “free market” and making sure that the wealthiest among us don’t subjugate the poorest among us. In fact, ...

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Why I’ve Gotten Back Into SEO in 2018

Sean Kaye — Sat, 13 Jan 2018 11:27:04 +0000

I’ve talked a fair bit over the last year or so about how in late 2016 we stopped taking on new SEO clients and re-homed the ones we had, essentially closing down a very nice ...

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Understanding the Assets You’re Investing In

Sean Kaye — Fri, 12 Jan 2018 11:36:36 +0000

Over the last month, I’ve spoken a fair bit about how the purpose of your business is to spin out positive cash for you and to grow in value as an asset. I talked about ...

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My Personal View of Success

Sean Kaye — Thu, 11 Jan 2018 11:31:03 +0000

A couple weeks ago, I wrote an email that talked about how one of the key components of being successful was to actually know what success looks like to you. I was kind of surprised ...

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Not Everyone is Failing

Sean Kaye — Wed, 10 Jan 2018 11:37:08 +0000

The mistake that people make that probably irritates me more than any other is when they fail at something, they widely declare that the whole thing they’ve failed at is dead. You see people who ...

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The Top Job is Hard

Sean Kaye — Tue, 09 Jan 2018 11:40:50 +0000

Yesterday, the Golden Globes happened and as usual, the Hollywood types decided to use their night of congratulating each other to lecture the rest of the world on morality and “celebrisplain” politics to their simple-minded ...

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Establishing a Rapport With Your Audience

Sean Kaye — Mon, 08 Jan 2018 11:36:16 +0000

One of the most fundamental elements of successfully building a following is establishing a rapport with your audience. When you think about it, 95% of the communication flow will be unidirectional – you talking to ...

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Idealism vs Realism

Sean Kaye — Sun, 07 Jan 2018 11:37:10 +0000

Reality is a pretty subjective idea for most people. Your version of “reality” and my version of “reality” are usually a little bit different. The variation in our versions of reality usually comes down to ...

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Don’t Be Delusional

Sean Kaye — Sat, 06 Jan 2018 11:37:07 +0000

Having delusions is a mental disorder. If you tell your audience that something you do is considered the best in the world because other people who aren’t qualified to adjudicate that situation say you are, ...

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Living in a Post-Truth World

Sean Kaye — Fri, 05 Jan 2018 11:31:51 +0000

We now live in what commentators refer to as a “post-truth world”. It’s a time when facts and reality matter considerably less to people than their own opinions and beliefs. Originally, this started in the ...

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Creating vs Engineering

Sean Kaye — Thu, 04 Jan 2018 11:27:00 +0000

One of my favourite books of 2017 was Ray Dalio’s “Principles”. If you’re not familiar with Ray Dalio, he’s the founder of Bridgewater Associates which is one of the most innovative financial management firms ever. ...

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There is No Secret

Sean Kaye — Wed, 03 Jan 2018 11:27:33 +0000

Let me start by giving you a warning, in this email, I may mix metaphors and make all sorts of other storytelling mistakes, but you’re going to forgive me because I’m giving you advanced warning, ...

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The Problem of Inattenional Blindness

Sean Kaye — Tue, 02 Jan 2018 11:26:48 +0000

Before we begin, I thought I would start by saying thanks to everyone that joined the Authority Matrix and I’m sure it’s going to really help you progress in your business. For those of you ...

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The Road Ahead – 2018 Thoughts

Sean Kaye — Mon, 01 Jan 2018 11:31:05 +0000

Yesterday I talked about the year that was and said that today’s email would be about the year ahead. I’ve admittedly struggled to pull my full 2018 strategy together over the last month and it ...

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The Year That Was 2017

Sean Kaye — Sun, 31 Dec 2017 11:32:04 +0000

This is going to be the first part of a two-part email series – “The Year That Was” and “The Year That Will Be”. I’m going to warn you now, these will be a bit ...

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Maximizing Your Opportunities

Sean Kaye — Sat, 30 Dec 2017 11:31:06 +0000

For me, the best way to manage your life is to try and avoid extremism with respect to just about everything. Finances, work, fitness, food, relationships… Everything seems to work best when you inject moderation ...

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Book Review: The Automatic Customer

Sean Kaye — Sun, 19 Mar 2017 04:43:25 +0000

Building a solid recurring revenue stream is really the Holy Grail of any online business owner and John Warrillow’s book, “The Automatic Customer” is a really great primer on the topic. Last week we looked ...

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Book Review: The Membership Economy

Sean Kaye — Sun, 12 Mar 2017 10:06:42 +0000

I read Robbie Kellman Baxter’s “The Membership Economy” for the first time almost two years ago when it was initially released. I remember reading the book and making a bunch of mental notes about good ...

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Book Review: Peak by Anders Ericsson

Sean Kaye — Sun, 05 Mar 2017 04:48:03 +0000

Every time I would look at a book I was reading lately on Amazon, I would get a recommendation for “Peak: Secrets from the New Science of Expertise” as another book I might be interested ...

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Book Review: The Power Of Habit

Sean Kaye — Sun, 26 Feb 2017 05:16:50 +0000

Over the past several months, I’ve been really quite fascinated by the idea of the power of human potential. I have found myself thinking more and more about the difference between people who achieve incredible ...

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Book Review: Grit By Angela Duckworth

Sean Kaye — Sat, 31 Dec 2016 12:37:21 +0000

Every single meaningful list of the best books of 2016 had Angela Duckworth’s Grit on it. When I started this idea of reading a book a week I went out and scouted around for good ...

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Book Review: Idea To Execution

Sean Kaye — Sun, 18 Dec 2016 10:25:19 +0000

I’m going to admit it, the subtitle of Idea To Execution totally sold me on the book – “How to Optimize, Automate, and Outsource Everything in Your Business”. This is something that I’m always looking ...

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Book Review: Simple Rules

Sean Kaye — Sun, 11 Dec 2016 07:14:03 +0000

I have no idea what inspired me to pick up “Simple Rules: How To Thrive In A Complex World” on Kindle and Audible, but I’m stupidly glad that I did. I’m going to ruin this ...

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Book Review: The Subtle Art Of Not Giving A F*ck

Sean Kaye — Sun, 04 Dec 2016 04:49:43 +0000

I’m going to be completely honest with you, I found “The Subtle Art Of Not Giving A F*ck” really hard to review and listen to. Now, you might be thinking that I didn’t like it ...

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Don’t Be Like The Airlines

Sean Kaye — Wed, 30 Nov 2016 04:49:25 +0000

I’m a firm believer that you can learn so much about how to run your business by watching how other companies and industries run theirs so badly. One of my prime whipping boys is the ...

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Your Customers Aren’t Lab Rats

Sean Kaye — Tue, 29 Nov 2016 04:48:38 +0000

Some of the grubbiest people online are the people who focus almost exclusively on conversion optimisation. Their sites are loaded with pop-ups, optin boxes, slide-ins and an array of things designed to make you do ...

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Not The Next Big Thing

Sean Kaye — Mon, 28 Nov 2016 04:47:59 +0000

It’s that time of the year where we should all be starting to think about what we want to do with our business next year. Some people do business planning according to the financial years and ...

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Believing Your Own BS

Sean Kaye — Sun, 27 Nov 2016 04:47:20 +0000

Sometimes people construct a series of fictions that are so powerful and so convincing that they believe it themselves. They end up fooling themselves into believing what they are saying is so valuable that the ...

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Making Some Changes

Sean Kaye — Sat, 26 Nov 2016 04:46:22 +0000

This blog post has a couple of parts to it, so please take the time to read it all. In the first part, I’m going to talk about a few subtle changes I’m starting to ...

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Book Review: The Obstacle Is The Way

Sean Kaye — Sat, 26 Nov 2016 04:37:30 +0000

The difference in life between a successful person and a failure is how someone deals with adversity and obstacles. In “The Obstacle Is The Way“, Ryan Holiday calls this out and uses a number of ...

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Freedom Of Speech Isn’t Free

Sean Kaye — Fri, 25 Nov 2016 04:45:45 +0000

One of my pet peeves is when people say they are going to “go off the chain” and then say the most mind-numbingly banal claptrap. They tell you that they “have no filter” and yet ...

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Leveraging Your Success

Sean Kaye — Thu, 24 Nov 2016 04:44:51 +0000

Society tries to teach us humility. Nobody likes an arrogant jackass that gloats when they win. As a result, when we fail we’re taught to use that failure as a chance to learn something, to ...

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Checking Your Ego At The Door

Sean Kaye — Wed, 23 Nov 2016 04:44:10 +0000

Sometimes it’s extraordinarily difficult to have perspective when it comes to your own actions. I noticed this recently with someone who I consider to be a friend that asked me for business advice. His problem ...

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Losers Have Goals, Winners Have Systems

Sean Kaye — Tue, 22 Nov 2016 04:43:02 +0000

Last month I wrote a post about how I was re-evaluating the use of goals based on a book I was reading from Scott Adams. Adams said bluntly, “Goals are for losers, systems are for ...

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The Art Of Persuasion

Sean Kaye — Mon, 21 Nov 2016 04:42:18 +0000

This post isn’t going to be an opinion piece about recent political events, my personal opinions aren’t that valuable. With that said, I’m going to veer off a bit into the realm of the political ...

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Creating Processes In Your Business

Sean Kaye — Sat, 19 Nov 2016 04:40:28 +0000

When I woke up this morning, I had this very clear idea about something I wanted to try to get working across my Casual Marketer business. The idea was pretty simple, start creating procedures for ...

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When The Merry-Go-Round Stops

Sean Kaye — Fri, 18 Nov 2016 04:38:59 +0000

At work today, one of the women in the office brought in her little daughter who is three years old. I sat down in my chair with her sitting next to me and asked her ...

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Owning Your Results

Sean Kaye — Thu, 17 Nov 2016 04:38:14 +0000

Today was one of those days where everywhere I turned someone was making excuses for something they’d done that hadn’t worked out the way they’d expected. I seriously was half expecting by three o’clock for ...

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Unlearning Bad Habits

Sean Kaye — Wed, 16 Nov 2016 04:37:30 +0000

If you’ve read these blog posts for any length of time, you know that I’m a massive Toronto Maple Leafs fan. For those of you who don’t know, the Leafs are a professional ice hockey team ...

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Bad Publicity Is Bad

Sean Kaye — Tue, 15 Nov 2016 04:36:49 +0000

There is a saying that’s been attributed to PT Barnum, “There’s no such thing as bad publicity.” Barnum was a showman and circus owner, so he made a habit of promoting things that perhaps weren’t ...

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Location Independent Business Nonsense

Sean Kaye — Mon, 14 Nov 2016 04:35:35 +0000

Alright, you can probably tell from the subject line how this post is going to go. Let’s talk about people spruiking “location independence” funded by their business. Show of hands… How many of the people ...

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Seizing Opportunity vs Blatant Opportunism

Sean Kaye — Sun, 13 Nov 2016 04:31:32 +0000

Recently I had an acquaintance tell me about a new business she was setting up online early in the new year. As we were talking it became really obvious that she was not only passionate ...

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Scaling Your Business Appropriately

Sean Kaye — Fri, 11 Nov 2016 04:30:49 +0000

Next week, I’ve got a fairly busy week. Without boring you with the details, I’m going to pick up the management duties for one of my colleagues by overseeing his technical pre-sales team and managing ...

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The Power Of Building Habits

Sean Kaye — Thu, 10 Nov 2016 04:29:58 +0000

The author of Dilbert, Scott Adams, is an interesting chap. I find him funny and his thoughts on how he manipulates his own mind, body and behaviours are quite fascinating. He refers to us humans ...

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Just Sell Something!

Sean Kaye — Wed, 09 Nov 2016 04:28:23 +0000

Yesterday I was standing in the hall of this big pavilion here in Sydney at a technology vendor conference. The place was buzzing as it had become apparent that Donald Trump was going to pull ...

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You Should Be More Like Me

Sean Kaye — Tue, 08 Nov 2016 04:27:22 +0000

Humility is a really important character trait in my opinion. The most successful people I’ve ever met, people like Bill Gates, Michael Dell, former Canadian Prime Minister Brian Mulroney and several hall of fame hockey ...

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Storytelling Helps With Everything

Sean Kaye — Mon, 07 Nov 2016 04:26:11 +0000

Earlier in 2016, I wrote a post that talked extensively about the value of storytelling and how to learn more about it. You can read that post by clicking here – I think it is actually one ...

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Burning Bridges In Business

Sean Kaye — Sun, 06 Nov 2016 04:25:20 +0000

I’m cursed with this incredibly hard to control desire to tell people what I really think when they cross me. When I was younger and just starting out in my career it got me in ...

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The Sting Of Criticism

Sean Kaye — Sat, 05 Nov 2016 04:23:49 +0000

The truth hurts. When you put yourself out there and you create something or you share part of yourself with a wider audience you open yourself up to comments. You’d be naive to think that’s ...

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Embracing Change

Sean Kaye — Fri, 04 Nov 2016 04:22:56 +0000

Change can be pretty scary. I know that I’m kind of a freak of nature in that I wildly embrace change and in fact, go out of my way looking for it at times. Most ...

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Let’s Talk About Funnels

Sean Kaye — Thu, 03 Nov 2016 04:22:03 +0000

Before I start, let me say that this is one of the lengthier blog posts that I’ve created, but at the same time, if you read this, take it in and actually do something with ...

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Building Your Business Part-Time

Sean Kaye — Wed, 02 Nov 2016 04:21:03 +0000

When you make the commitment to start your own business on the side, you’re making a big investment of time, energy and money into something that has a fair bit of risk attached to it. ...

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Mutton Dressed As Lamb

Sean Kaye — Tue, 01 Nov 2016 04:20:15 +0000

The writers of the 19th Century had an elegant way with words. Much of what was written during that period was quite risque but the meaning had to be cloaked in socially acceptable phrases with ...

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Biting The Bullet

Sean Kaye — Mon, 31 Oct 2016 04:17:59 +0000

Sometimes you get the bear, sometimes the bear gets you. As someone that is so interested in technology and spends most of his waking life trying to bend tech to his will, it may come ...

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Convincing Yourself You’re Happy

Sean Kaye — Sun, 30 Oct 2016 04:17:01 +0000

It’s 9:30am on Sunday morning, about 12 hours before I normally write my daily email. I like to write these emails at the end of the day because it gives me a bunch of time ...

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Doing Your Own Thing

Sean Kaye — Sat, 29 Oct 2016 04:16:07 +0000

I spoke to someone yesterday about their business model. They were really excited to be starting their own business, but there was something in the way this young lady was talking about “what” she was ...

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Becoming Comfortable In Your Own Skin

Sean Kaye — Fri, 28 Oct 2016 04:14:56 +0000

As we get older, most of us become more comfortable with who we are as people. We begin to understand our own strengths and weaknesses better and we’re more accepting of those limitations. In essence, ...

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Re-evaluating The Use Of Goals

Sean Kaye — Thu, 27 Oct 2016 04:13:34 +0000

At the moment I’m reading a book by Scott Adams, the author of Dilbert, called, “How To Fail At Everything And Still Win Big”. I find Adams witty in his writing – it’s conversational, self-deprecating ...

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Simplification Vs Optimization

Sean Kaye — Wed, 26 Oct 2016 04:12:42 +0000

This afternoon on the bus I was reading a blog post about another person getting their Amazon Affiliate account banned because they had the audacity to send an Amazon Affiliate link to their email list ...

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Why Do Only Some People Execute?

Sean Kaye — Tue, 25 Oct 2016 04:11:49 +0000

Tonight I had dinner with Barry Moore of The Active Marketer and we talking about where things were at in our respective businesses and what was on the cards going forward for each of us. You don’t ...

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The Allure Of Vanity Metrics

Sean Kaye — Mon, 24 Oct 2016 04:10:56 +0000

Once in awhile, we all need a pick me up. Setting up and running your own business, especially if it’s a side hustle business can be a really long and lonely process. This is particularly ...

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Digging Yourself Out Of A Hole

Sean Kaye — Sun, 23 Oct 2016 04:09:53 +0000

Time to get a bit blunt. You can’t rely on anyone but yourself when things don’t go your way. Sure, you’ve got your family and probably some really close friends that will step in to ...

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Are You Setting Yourself Up To Fail?

Sean Kaye — Sat, 22 Oct 2016 04:08:53 +0000

Yesterday I was checking my email and noticed something had come in from EB Games (a video games retailer) promoting the newest release of the classic Sid Meier game, Civilization 6. They also pointed out ...

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Do You Actually Have A Business?

Sean Kaye — Fri, 21 Oct 2016 04:07:20 +0000

The other night I was having dinner with my friend James Schramko who runs the SuperFastBusiness community and he talked to me about some of the things he’s learned from opening up private, closed individual ...

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Dealing With Customer Feedback

Sean Kaye — Thu, 20 Oct 2016 04:06:25 +0000

One of the most interesting parts of having an audience of any kind of size is the feedback that you get from people. There isn’t a day goes by where I don’t get some kind ...

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Overdosing On Positivity

Sean Kaye — Wed, 19 Oct 2016 04:04:51 +0000

There’s an annoying trend that’s been really bugging me lately that I thought I’d write a short little post about. Also, it’s late and I’m tired so today’s blog post needs to be a bit ...

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Building A Community

Sean Kaye — Tue, 18 Oct 2016 04:03:51 +0000

Someone wrote me a private message on Facebook the other day that kind of got me thinking, they said, “Where is the one place I can go to interact with other members of #PlanetSean?” Not ...

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Making The Most Of A Bad Client Situation

Sean Kaye — Mon, 17 Oct 2016 04:03:04 +0000

Sometimes despite your best efforts client engagements and pieces of work can go completely sideways. Everything becomes uncomfortable and in some cases, even quite toxic. If you work with clients in your business, this is ...

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Drowning in Optimism

Sean Kaye — Sun, 16 Oct 2016 04:02:15 +0000

Most entrepreneurs and people who start businesses are optimists. By the very nature of what they are doing, they are often taking optimistic leaps of faith. Sure, they can back it up with research and ...

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Battling Mental Fatigue

Sean Kaye — Sat, 15 Oct 2016 04:01:03 +0000

Here’s a little secret that I’m going to share with you… Last night while I was writing my daily email, I pretty much hit the wall of mental exhaustion. I’m not exaggerating, I got to the ...

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Coping With Instant Success

Sean Kaye — Fri, 14 Oct 2016 04:00:27 +0000

For most of us normal humans, success in business is a slow process. It’s a culmination of small wins that compound over time fused with lessons learned from setbacks and failures all mixed up with ...

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Getting Hung Up About A Decision

Sean Kaye — Thu, 13 Oct 2016 03:59:13 +0000

Every day during the regular course of our lives we make hundreds of decisions. I was thinking about this other day when someone I had been talking to that morning was all twisted in knots ...

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Separating Sales From Delivery

Sean Kaye — Tue, 11 Oct 2016 03:57:12 +0000

About a year ago I started a new job. It was a completely different role than most of what I’d done in my career – I’d switched from the customer side to being on the ...

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Branching Out And Trying New Things

Sean Kaye — Mon, 10 Oct 2016 03:56:07 +0000

When I was young I really disliked mushrooms for some reason. My parents would have to make me special meals if they were having mushrooms because I really couldn’t stomach them – I would literally ...

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Automating In Some Leverage

Sean Kaye — Sun, 09 Oct 2016 03:55:03 +0000

Most of the posts that I write for you are pretty high level. I tend to focus on bigger mindset issues and pointing out situations that you should be aware of and can maybe use ...

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Going To The Well Once Too Often

Sean Kaye — Sat, 08 Oct 2016 03:53:58 +0000

Large parts of my youth were spent hanging out at the playground of my primary school during the summers playing what we used to call “wall ball”. It was kind of this modified version of ...

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Depending On Technology Too Much

Sean Kaye — Fri, 07 Oct 2016 03:53:15 +0000

Today I was standing at a cafe waiting for my coffee to be made and was eavesdropping on the people next to me. This guy was talking to this young lady about catching up with ...

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Obliterating The Free Line

Sean Kaye — Thu, 06 Oct 2016 03:51:57 +0000

This afternoon I got a lengthy email from someone who felt that they needed to save me from myself. Apparently, I am very guilty of “moving the free line” and giving too much away in ...

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Misaligned Expectations

Sean Kaye — Wed, 05 Oct 2016 03:51:06 +0000

Ok, let me start by saying this blog post isn’t about race or politics, although it will venture into those territories a bit. You’ve been warned. Last night in my daily email I mentioned that ...

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Product Creation Methodology

Sean Kaye — Tue, 04 Oct 2016 03:48:59 +0000

Earlier this evening I was watching some Luke Cage episodes on Netflix trying to recover from a long day when I saw a question flash across my phone while scrolling through Facebook Groups. Just a ...

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Investing In Your Business

Sean Kaye — Mon, 03 Oct 2016 03:47:42 +0000

One thing that gets people riled up and feisty is when someone tells them they aren’t investing enough in their business. It’s one of those things like politics and religion that I rarely comment on ...

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Counting Your Chickens

Sean Kaye — Sun, 02 Oct 2016 03:46:47 +0000

It takes a considerable amount of effort to not get too excited about a new idea as we discussed yesterday when looking at the idea of doing more comprehensive research. In my mind the desire ...

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Researching Your Next Business

Sean Kaye — Sat, 01 Oct 2016 04:45:48 +0000

When you’re thinking about starting your own new side-hustle business, it all gets very exciting. You think of all the potential products and services you can sell, you start planning your website, reserving your social ...

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Selling Other People’s Stuff

Sean Kaye — Fri, 30 Sep 2016 04:44:14 +0000

Yesterday in my blog post, I talked about the importance of diversifying your income streams when building our your businesses. Obviously, that email and blog post resonated with a bunch of you because I’ve had ...

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The Value In Diversification

Sean Kaye — Thu, 29 Sep 2016 04:43:06 +0000

Earlier in the week, I was having lunch with one of the guys I work with in my day job and he asked me what I was going to do over the long weekend coming ...

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Tenacity Is A Skill Worth Having

Sean Kaye — Wed, 28 Sep 2016 04:41:52 +0000

Today I was on Facebook and came across an interesting post on Medium by my friend, Dan Norris. I’ve known Dan for quite a while, back in the day I was writing a blog called ...

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Making Lemonade

Sean Kaye — Tue, 27 Sep 2016 04:40:57 +0000

A couple weeks back I mentioned that I was inspired to work on a new course that was to be delivered by email. The platform (Highbrow) that had contacted me to do the course seemed ...

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