Online Search Engine Optimization (SEO) Marketing Tips - Internet Marketing Guide

10 ESSENTIALS STEPS TO START AND MARKET YOUR ONLINE BUSINESS

2013-07-18T14:44:00.000-07:00

1. Google Analytics

Google Analytics is one of the most effective tool to monitor and analyze any web traffic to your websites. It gives in-depth information about who is visiting your website, where are they coming from, and how are they reacting to your website. Every business (website) need to track and analyze their current visitors to understand user behavior and act accordingly. Some of key items to look at in Google Analytics:

• Visits – number of visitors coming every day/week/monthly

• Traffic Source – tells where visitors are coming from such as Direct, Referral, or Search Engine (using service specific keywords).

• Page Views – tells average number of pages a visitor views per visit.

• Time on Site – tells number seconds, minutes, or hours a visitor stayed on a website

• Bounce Rate – tells how engaging is your website is, lower the number the better it is.

• Regional Visits – tells which country, state, city – visitors coming from.

2. Google Webmaster Tools

Google webmaster is another free tool from Google. It provides detailed reports on website’s visibility in Google and it is very easy register/add a website. It provides features like sitemap submission, detailed reports on any server issues, broken links, HTML improvement suggestions, keywords visitors use to find your website, websites linking back to your site, and much more.

3. Bing Webmaster Tools

Bing Webmaster Tools gives similar features as Google Webmaster Tools.

4. Google Places for Business

Google gives a great feature “Google Places for Business” for local business to get list their services and offers. Google gives high preferences to local business listed on Google Places than those which are not listed. It helps to improve search engine rankings for any local business in Google. Some key features for Google Places are:

• List business location

• Full description of business services or products

• Photos

• Customer Reviews

5/6. Bing Business and Yahoo! Local

Bing Business and Yahoo! Local are similar to Google Places. Yahoo! Local lets you list your local business in Yahoo! Business directory for free or paid. It offers same features what Google Places does.

7. Social Accounts (Facebook, Twitter, LinkedIn, Pinterest, YouTube)

Social Networks playing most important role in marketing any online business. It is must do for any online business to get listed on major Social Networking websites like Facebook, Twitter, and LinkedIn. These social network sites allows business owners (marketers) to get real time feedback reviews and get engaged with their customers anytime and anywhere. Major search engines like Google, Yahoo!, and Bing use social signals for any business to determine its value to customers.

8. Local Business Directories (Yelp, CitySearch, Four Square, MerchantCircle)

Along with Google Places, Bing Business and Yahoo Local, there are many big local business directories to get your business listed and to get real customer reviews. Customer reviews are best to get feedback and enhance your service/product functionality.

9. Blogging

Blogging is another way to get always in-front of your customers. Blogging helps you any business to talk about their new & upcoming products, services, or features and get real time customer feedback to understand the market.

10. Discount/Deals and Coupon Websites (SlickDeals, DealMap, Groupon, LivingSocial)

There are many websites where a business can list its hot deals, coupon codes, or any discount offers – which helps to attract more customers and generate more leads/sales. In addition to customer attraction it helps a website to get links from these quality websites, which helps any website to get more sales.

Canonical URLs for SEO

2013-03-19T09:50:00.000-07:00

Canonical URLs are very important to avoid duplicate content penalties from Google. Before explaining, how to implement Canonical URLs in different CMS platforms – Lets understand what is canonicalization?

Canonicalization, is just a term used by Google to elaborate a process of selecting best URL for a particular web page, when there are several choices. In different CMS Softwares, if you select multiple categories for a single post, it may create multiple URLs for same content. For Example: site.com/category1/samplepost and site.com/category2/samplepost. So to avoid this duplicate content (in excerpts too), using canonical URL is the best option.

How to implement canonical URLs:

Choose best URL (category) for a single post.
Add this url as canonical URL for other categories with same content (in header section).

Syntax: <link href="http://www.site.com/category1/samplepost”" rel="”canonical”"/>

How to Avoid Email Spam Filters

2013-01-17T10:32:00.002-08:00

Avoid Email Spam Filters

Marketers spend a lot of efforts and time to get huge list of email addresses, hoping that their email is going to be delivered and viewed by most of them. But the reality is a huge portion of these emails are going to into Spam folder. No matter how genuine is your email is, with all these sophisticated spam filters, it is very hard to get through these restrictions. But there are legitimate ways to avoid being caught by spam filters and have your email delivered safely into the inbox.

Following are some tips to avoid spam filters:

Important – always have an option to unsubscribe or opt-out in your email.
Mention you physical address
Subject line should descriptive to the content inside the email.
Do not buy junk list of emails.
Do not use all caps in your email body or in subject line.
Always use alt text for your images, so it can be read even if images are not being displayed.
Avoid spam words like Free!, Discount!, Offers! Etc. (Note: Never use “!” sign in your email subject like or body)
Try to use auto-color (black) for font in your email.
Avoid bad grammar. Use spell checker before sending email.
Don’t use tons of images, videos, flash or java script in your email
Don’t use forms in your emails, clearly mention link to landing page.
Offer both HTML and Text version of your email

Most important thing is to stay up to date with email spam laws and regulations, to avoid being part of a problem.

Converting Visitors into Customers

2013-01-16T08:18:00.000-08:00

Turing Visitors to Customers / Sales

If you are running a website to sell products or services online, one thing every online retailer is looking for top search engine rankings. There are variety of search engine marketing techniques to get high search engine rankings and hundreds of visits to website.

But the main motive for any online retailer is not getting visits, but sales or conversions. I have been asked many times, “I am ranking on 1^ston Google for my primary keyword, but still I don’t have enough sales.” As

I went through different products or service based websites, I found some basic problems:

Wrong Choice of Keywords: You are ranking for a keyword that very few people use to search for that particular product. Or the content on webpage is totally irrelevant to the keyword. For example, you are ranking on keyword “buy shoes” and your webpage showing content for some tech gadgets.

Landing Page Optimization: If the keyword is on right track, next thing could be wrong is the landing page (where visitor coming after clicking on search engine ranking page). The problem with landing page could be:

o It does not have enough content or information about product or service.

o If content is there, it is not good enough to retain a visitor to read

o No or Improper use of “Call of Action”

No use of Secured Server Layer (SSL), which makes it real hard to anybody to trust on a website

Following are some suggestions to improve conversion rate:

Know your market– look what your competitors are offering for same product or services, to attract more customers, such as return policies, shipping options, multiple payment options.

Offer clear contact information. Try to use toll free numbers, avoid long contact forms

Have your website secured from an authorized security provider, such as SSL certificate from Symantec Verisign.

Offer Something: Offer Discount Coupons, Gift Cards for product based websites, and offer some utility services for service based websites such as maintenance for some time.

Ease of Use: Offer multiple login options using social network websites such as Facebook Login, Google Login etc.

Social Sharing: Add social sharing buttons to be more interactive and get customers from customers.

Source: IIDEA Blog

Google Disavow Links Tool - Caution!

2012-10-18T12:10:00.000-07:00

Matt Cutts recently announced Google Disavow Links Tool, which is now available through Google webmaster tools. During this announcement Matt Cutts warned webmasters to use this tool with extreme caution.

What this tool will do?

According to Cutts, this tool will allow you upload a text file (in Google webmaster tools), containing URLs per link, for links you want Google to ignore. Google will take links in as a “strong suggestion”, so use it very carefully.

Google Disavow Link Tool will help clean website (old or newly bought domains), which has some bad links (paid or non-seo friendly).

How to use it?

Sign-in to Google Webmaster Account
Select website (you want to remove links for)
After getting a prompt to upload text file, with the links you want to disavow.

Video Tutorial by Matt Cutts:

Following is the link to access Google Disavow Links Tool: https://www.google.com/webmasters/tools/disavow-links-main

Marketing outside Google

2012-05-03T10:36:00.000-07:00

Google latest penguin update, to block spam websites, has made it difficult for small business to get traffic through Google organic search. But there are always options other than Google, not just search engines but social networks and blogs.

There are few most effective options to increase website traffic without Google:

Social Networks: Keep on creating fresh informative and effective content and share this content through Facebook pages, Tweets, LinkedIn profiles and other available social networks. People are not just replying on Google anymore for what they are looking for, but on social networks. Keep posting something fresh on social profiles to make it active.
Blogs: Try to get connected with bloggers related to your market, keep conversation going on with such blogs, forums. Ask for suggestions and give suggestions to show expertise in that niche.
Use more images and videos to engage your audience, to make them listen what you are trying to say.
Start Pinning: Pinterest has become third most popular social network, after Facebook and Twitter. So start pinning your images to drive more traffic to your website.

There are many different options to drive traffic to website, other than Google. Look around for choices you have to market your product or service and Go Socialize…!

Website Competitor Analysis for SEO

2012-04-05T12:39:00.003-07:00

A complete analysis of competitor is one the most important and most effective of search engine marketing strategy. A in-depth competitor analysis can help you rank higher on major search engines, by just doing a little better than your competitors did.

Following are some basic steps to find and analysis your best competitors:

How to find who are your best 5 (or more) competitors?

Just simply decide your keywords, you want rank on. Search those keywords (Google) and collect 5 (or more) common websites coming on top.

Now you have your best 5 competitors, next step is How to analyze your competitor’s strengths?

Take any competitor website (xyz.com) and check website structure thoroughly. Check for keywords usage in content, links, headings. Navigation structure and URL patterns are also important to put your main keywords.

How your competitor’s doing off page marketing?

Just Google for your competitor’s URL (xyz.com), it will show you list of websites, social networks, and directories – wherever it has links from. Now you have an idea what to do next. Just go for same approach in a better way.

Never forget to check for your competitors’ weakness, this is where you can have edge our competitors.

Tablet Friendly Websites - WHY?

2012-03-26T09:39:00.001-07:00

Year 2011 has been the year for the tablet as an increasing number of users have begun browsing internet on tablets like ipad, amazon kindle, etc. and many companies have conducted surveys to find out what is the effect of tablets on internet browsing and online shopping behavior. These surveys showed how people are getting addicted to use tablets (obviously majority is iPad users), and different people have different reasons for buying these tablets. Some of them like it to use for gaming, music/videos, others like to use it for emails, social networking and last but not the least are users who are using their tablets for online shopping.

So what these studies actually show to webmasters, web marketers, and business owners???

Using Images and Videos for Search Engine Friendly Web Page/Blog

2012-03-20T10:00:00.003-07:00

If you are reading this post, it is definite that you are curious about secret of making a web page or a blog post a search engine friendly content. Before, we used to hear all about using keywords in your content (text), making keyword rich titles, anchor text etc. but these days Google and other major search engines giving priority to media content, such as images and videos too.

I have noticed on one of my blog (fiz1.com) most of my visits are coming from image search in Google and YouTube videos I have on my blog. Even on some keywords I am getting top rankings in Google images search.

Here are some tips to make Images and Videos to make your website or blog search engine friendly:

Start using more images in your websites – by images I mean images related to you web page content, product, service and good quality images.
Use your most prominent keywords in images names, attributes (title, ALT), link
Adding relevant videos to your pages is another to make your page more informative for users and search engines.
Adding videos also helps you increase visit time on a page.

Google Upgrades on Punctuation Search Results

2012-01-23T12:44:00.001-08:00

Google has updated its search results for searching symbols and punctuation marks like, comma, full-stop, carat, and many more. These punctuation marks will now return search results. For now all I can see Wikipedia on top search with definition and details for particular punctuation mark.

But there is one symbol, asterisk (*), for which Google does not show any result.

Latest SEO Techniques and Tips

2012-01-19T11:51:00.000-08:00

Search Engine Optimization is not same as it was few years ago, trends in SEO are being changed drastically. So what are those SEO techniques which make a website optimized for Google.

Some of the basic components in SEO remain same like Title, Description, and Keywords tag. But content is what makes your website a fully search engine friendly as well as user centric.

Following are some latest SEO Tips that can help to make a website optimized:

Content: keyword oriented but not irrelevant and excess of keywords.

Social Networks Share/Link buttons: Social networking share and link buttons are being very popular these days, which is an easiest way to spread out information about your product or services.

Videos and Images: It does not affect much of SEO but it gives user some time to spend on your website, and videos help to engage users on a page.

User Feedback/Reviews: Getting feedback and reviews from user is the best guide to optimized your website for your customers.

Google Analytics Visitors and Goal Flow Chart Visualizations

2011-11-03T09:50:00.000-07:00

Google has announced two recent updates in Google Analytics reporting formats. Now you can find flow chart visualization for visitors and goals section in Google Analytics. These two charts will allow you to visualize how visitors navigate through your website.

Visitor Flow – will be available under Visitors section, which will help you to visualize the navigation pattern users take to your website. This flow chart will include main entry or landing page, exit page, and pages in between.

Goal Flow – will be available under Goals section under Conversions, which will help you to visualize the navigation pattern users take to complete a Goal Conversion. This flow will includes all the pages between landing page and Goal conversion page, which similar to current Goal Funnel feature under Goal Conversions. In addition to that you will have ability to check more detailed information about visitors’ navigation pattern.

These two reports hopefully will be available to new Google Analytics interface this week.

Find more about this … http://www.informationweek.com/news/internet/google/231901209

Google Analytics Home Page Meta - MISTAKE

2011-10-18T11:49:00.000-07:00

Google - The giant in online search and always talk about search engine optimization techniques and how to implement meta tags properly, has a biggest mistake on Google Analytics' home page meta. It has two meta description tags for this page, and if you check the source code for this page you will find first meta description tag comes before Title tag.

check out screen shot I just took:

I thinks that's really funny! :)

Note*- It might be changed when you look at their page.

Make a Mobile Friendly Website

2011-10-10T11:39:00.000-07:00

More people are surfing on internet using smartphone or other mobile devices. So the importance of website's layout on mobile devices has become very important issue to make a website user friendly. According to a survey - 35% of American adults own smartphone like iphone, anroid, and many others.

So making a mobile or smartphone friendly is one of the major item in your marketing checklist for your website.

When you think about making a website mobile friendly think about following items:

Smaller screen sizes and slower bandwidths
smaller images and fonts
content per page
Mobile Style Sheet (Mobile CSS) gives a way to change your website's layout to fit on mobile devices
or having a separate mobile version of a website.
Adding Meta view port tag, which controls the layout and dimensions of a website on mobile devices or smart phones

More coming on how to make your website a mobile or smartphone friendly website.

Linking Google Webmaster Tools to Google Analytics

2011-10-06T09:48:00.001-07:00

Google has announced to allow users to link their Google webmaster tool data with Google Analytics. Google webmaster tools includes three reports based on webmaster tool data, that will help to create better SEO reports and analyze website traffic in a better way. These three reports will be under new section called "Search Engine Optimization" under Traffic Source in Google Analytics.

These three reports will be:

Queries: impressions, clicks, position, and CTR info for the top 1,000 daily queries
Landing Pages: impressions, clicks, position, and CTR info for the top 1,000 daily landing pages
Geographical Summary: impressions, clicks, and CTR by country

To use this feature you need to link your webmaster tools and Google analytics accounts.

How to Link Webmaster Tool and Google Analytics Account:

Login to your webmaster tools account
Click on "Manage Site" link next to site you want to link to Google analytics and Click on "Google Analytics Property" link
Select the web property you want to link with the website, then click Save.

Google's Panda Update Analysis

2011-06-25T18:39:00.000-07:00

Google's latest panda update changes the way SEO was a few months back. It is like being more realistic and practical than relying on some old theory. Now it is not about adding tones of content and links to your page but about making a website customer friendly.

Look at the video from SEO

Sitemap Auto Discovery

2008-11-04T22:07:00.000-08:00

If you think you need to make a sitemap and submit it to all major search engines to tell them about your website, then there a shocking news for you all.

Now all major search engines Google, MSN, Yahoo etc. announced support of “autodiscovery” for sitemaps. Now you just need to specify the location of your sitemap in robots.txt file and search engines will find it automatically.

Following is syntax to use it in robots.txt:

Sitemap: (URL of the sitemap)

Add above line (with exact location of sitemap) to robots.txt.

But presently not all search engines support autodiscovery for sitemaps, but soon all search engines will start supporting it.

Free Website Hosting Not For SEO

2008-09-04T23:51:00.000-07:00

Selecting a good website host provider is the foundation block for your online business, so it should be strong.

Search engine bot/crawlers don't give any importance to sites with free host. So if you are thinking for implementing SEO (Search engine optimization) on your website then big NO to free web hosting providers.

Free Website hosting has some disadvantages, when it comes to search engine optimization. See Below:

Sub-Domain or Split Domain Names - Free website hosting providers usually offer you site with sub domain (split domain) name. So it is not good SEO practice to have a sub domain on your website. Another big disadvantage of having a sub-domain is that many URL submission providers don't accept sites with sub-domain or split domain pages.
Banner and Pop-up Ads - Search engine spirders (bots or crawlers) hate pop-up Ads that free hosting providers always offer. Most of search engines don't read pages with such banner or pop-up ads.
Low Bandwidth - In free web hosting you will get a limited disk space and band width which is again a major drawback.

So it is very important to Choose Reliable and Secure Website Hosting Service Provider.

Social Bookmarking - A Powerful Internet Marketing Strategy

2008-07-17T00:18:00.000-07:00

We all know back links to a website is always beneficial and a most effective way to get high search engine rankings. Bookmarking your content on popular social bookmarking websites to gain back links. But keep track on because some bookmarking sites give link with "nofollow" attributes.

When we add our link to these social bookmarking websites every time we get a back link. So it is suggested to bookmark your updated content in popular social bookmarking websites to get more and more back links. Be sure to make your personal bookmarks public so that search engines and people can access them easily. There are some social bookmarking websites that are with nofollow or using redirected dynamic links, but still it is useful because human eyes can use these links to visit your website.

There are some online tools for automated social bookmarking such as socialmarker, socialposter and many more. So get your website/blog listed in most popular social bookmarking websites to get high rankings and traffic.

SEO Friendly Searchable Flash

2008-07-08T21:19:00.000-07:00

In past, search engines were not able to read content (text, links) from flash (.swf) files, which caused frustration for web developers and flash web designers. Web designers faced challages to develop or design a flash based website. They need to do lots of hard work to make flash content available to search engines in any other way. But now scenario is changed search engines are now able to extract content from flash files.

According to Google and Adobe, now google's new flash indexing algorithm is able to read content in flash files i.e., text and links to give more visibility to flash content. Adobe has worked to make flash content searchable by Google and Yahoo.

Google's imporved flash indexing algorithm is presently able to index textual content and links from all kinds flash (.SWF) files like flash banners, flash menus etc. but there are some limitations like Google's new flash indexing algorithm is not able to extract content from non-textual (images, buttons) components in a flash file.

Some other limitations to index flash files are:

Google is not able to read flash file if your flash file is loaded via JavaScript.
Google is not able to read external content loaded in flash files during execution like some html, xml content from external resources.
Google is unable to read content written in Hebrew language or Arabic language in flash files.

So now web designers and developers are need not to worry about their flash content

Local Search Engine Marketing

2008-06-30T21:59:00.000-07:00

As search engine optimization (SEO) and marketing (SEM) growing fast, everybody looking for different ways to get high ranks on major search engines and increase their online business. Marketing your website by local search engine and directories submission is one of the most way to get found by local audience/customers. Local search engines are also called regional search engines which target audience from particular region.

Local search engines work great if you are targeting some particular region for your online business. Major benefit to submit website to local search engines and directories is very specific and targetted visits which mostly likely ready to convert into sales.

Local search engine marketing basically includes:

Local Search Engine Submissions
Local Directory Submissions
Local Yellow Pages Submissions
Local Classifieds Listing

Some common steps for local search engine optimization and marketing:

Search and make a list of local search engines and directories
Start Submission to these local search engines and directories
Always full and accurate address to submit
Never forget to give contact number, fax and email Ids in your listing
Use google map to display your geo-location with full path preview
Choose most relevant category to submit website
Use targetted keywords in title and description for submission

These are most common tips to market your business online.

Tracking Clicks with Google Analytics

2008-06-25T09:27:00.000-07:00

Google Analytics is the most popular traffic and visits tracker for websites. Google analytics uses Urchin tracker to track visits on particular website. Using analytics we can't just track visits and page view but we can track every click by visitor. We can track click on text links, images or other non html components.

Tracking a visitor click is very simple. we just need to call urchintracker: a javascript function with the component (image, text link etc.). To call urchinTracker function we need to use OnClick event for that particular image.

For example see below example to track clicks on an image:

Code for Legacy Tracking Code (urchin.js)

<img src="/images/rss-icon.jpg"
onclick="javascript:urchinTracker('/RSS-FEED');"/>

Code for New Tracking Code (ga.js)

<img src="/images/rss-icon.jpg"
onclick="javascript:pageTracker._trackPageview(‘/RSS-FEED’);"/>

Following is sequence of process occurs:

When a visitor click on that particular image the browser captures click

The browser response to click by executing urchinTracker code.

urchinTracker function creates a pageview in Google Analytics with name '/RSS-FEED/' under Content > Top Content Section (see below snapshot)

You can use this method to track click on almost every component on the web page like pdf files, email link, register button or other.

Keywords Search and Selection Tips

2008-06-18T22:04:00.000-07:00

The keyword selection process is the most crucial part for optimizing a website for search engines. Selecting effective keywords for website is very important.

So here are some effective tips for keyword selection:

Build a Keyword List: Create a list of keywords related to your product, services and theme of the website. Use popular keyword selection tools like wordtracker, overture, google keywords tool and more. Try use all combinations and synonyms for every keyword. When searching keywords always prefer key phrases instead of single keywords, because narrow (long tail) key phrases have better chances to give high search engine rankings.

Sort Keywords : After searching good keywords now sort them according to their search count (how many people search for particular keyword) and competition (how many websites listing in major search engines).

Selecting Keywords from List: If website is a fresh website and have lots of competition in its domain then start with narrow keywords i.e., low search count and less competitive keywords. Generally long tail keywords (key phrases) have low search count and competition after selecting those keywords go for regional keywords (if you are targeting specific regional audience/customers).

Magic of Misspelled Keywords: Using common misspelled keywords can also be helpful to get good search engine rankings. These misspelled keywords can be used in META tags which are not visible to users. Search engines consider some common misspelled keywords for listing relevant web pages. But consistent use of such misspelled keywords can be harmful.

Constantly Watch Keywords Search Count and Competition: Keyword search and selection is not just a one time process you need to keep watching keywords trends and performance and keep it on going process to search and change keywords accordingly.

So do not waste your efforts for searching and selecting huge number of keywords, be specific.

How to Optimize a Dynamic Web Site

2008-06-10T10:48:00.000-07:00

There are lots of misconceptions about optimizing a dynamic website, usually we listen dynamic websites are not at all search engine friendly websites and they can't have high search engine rankings. This is not true dynamic websites can be search engine friendly if designed and developed with care from starting by keeping SEO techniqes in mind.

Dynamic websites are basically database driven websites created by using some server side side scripting. There are some problems with dynamic websites that makes them difficult to be read by search engine crawlers/bots.

Following are some basic problems with dynamic websites:

Virtual Dynamic Pages - as dynamic websites are database driven websites and dynamic websites do not have physical pages on server. So it is difficult for search engines to read content from dynamically created web pages.

Complex URLs - Dynamic websites usually have dynamic URLs with lots of query strings. e.g., domain.com/products.php?id=1233

Search engine bots treat URLs with query strings as never ending series of links, that is not crawlable.

Difficult to Give unique meta tags to dynamic pages.

Following are some tips to optimize dynamic websites :

URL Rewriting - Covert all your dynamic URLs contain query strings to search engine friendly URLs (static URLs). Convert domain.com/products.php?id=1233 to domain.com/products.php/id/1233/

Create Static Search Engine Friendly Pages - In addition to all dynamic created pages it is good practice to create search engine friendly pages with good keyword rich content in it and links other interal pages. Give descriptive and keyword rich title and meta tags to these static pages.

Use CGI Scripts - To make URLs search engine friendly use CGI scripts to put all information in querystrings to some variables.

Create Static site Map - Create a static HTML site map for all static and dynamic pages (physical URLs). If you have lots of pages then never make sitemap too long split it into multiple pages.

Do Link Exchange - Get inbound links from related websites to increase link popularity for the website. Check here for choosing a good link partner

Using these tips you can make dynamic website a search engine friendly website and get high rankings on search engines.

Choosing a Search Engine Friendly CMS Software for Website

2008-06-03T08:54:00.000-07:00

Content Management System (CMS) have been in use to make it easy to develop and manage content rich websites. These CMS tools give very user friendly interface to manage component on any web page of the website on the fly. There are huge number of CMS softwares available on the web, and very few of them are search engine friendly CMS softwares. There are some problems in using CMS to design a website like usually cms softwares have dynamic URLs with query strings, not able to give different meta tags for indvidual pages. There are very few CMS softwares have truly search engine (SEO) friendly functionality. But some of them like joomla cms has capability to put some Add-ons to make it search engine friendly CMS software. So before choosing a CMS software your should know what a SEO friendly CMS tool should contain.

Following are some common features which CMS tool should have to make it truly search engine friendly CMS:

Search engine friendly titles - CMS software must allow different title tags for indvidual pages.

Unique Meta Tags - CMS should allow to give unique meta tags for every page on the website.

Static URLs - CMS should have feature to create custom static search engine (SEO) friendly URLs.

301 redirection functionality - CMS tool should have permanent 301 redirection feature.

ALT Attribute for images - A search engine friendly cms features to give keyword rich ALT attributes to static images in web page.

Customized CSS capability - A cms should have feature to customize CSS according to needs.

Easy to manage folder structure - Linking and navigation structure should be easy to manage and understand.

I would love to have some comments and experiences from individuals about different CMS softwares available in the market.