As the founder and president of Alphametic, a digital marketing agency in Miami, I help businesses get more customers from Google and Facebook using SEO, PPC, digital ads, and smart content.
Matthew Capala is the founder of Alphametic, an AI-forward SEO agency in Miami, author of “The Psychology of a Website,” speaker, and entrepreneur. Starting out as a Polish immigrant on the scaffolds of Manhattan, he learned how to create opportunities he would not have had otherwise by reading SEO forums and seeking mentors. Since his construction years, he has spent the last 18 years delivering results to clients, ranging from emerging to some of the most recognizable brands, such as Novartis, Quest Diagnostics, and L’Oreal. As a practitioner first, Matthew Capala leads client strategy and operations at Alphametic, leveraging the latest strategies in SEO, generative AI, Google Ads, and conversion optimization. As a former WPP agency leader and NYU adjunct professor, his work and ideas have been featured in Forbes, Inc, Entrepreneur, eMarketer, and Mashable. He’s a charismatic speaker featured at top marketing events, such as Digital Summits and MarketingProfs, and holds three degrees, including an MBA in Marketing.
I’m a Polish immigrant who started out in America on the scaffolds of Manhattan. Construction taught me hard work, but I quickly realized that the Internet was my surest ticket to the American Dream. So I grabbed “Web Development for Dummies” and built my first website in 2004. In no time, I traded the scaffold for a vibrant ad agency office on Madison Avenue, where I built my reputation on transparency, great service, and delivering results.
With an attitude to always over-deliver, I’ve generated millions of dollars in incremental profits for my clients, including L’Oreal, Kollmorgen, Skykick, Shopkeep, and many more. My work and ideas have been featured in Forbes, Entrepreneur, Inc, MSN, Search Engine Journal, and EMarketer.
As a passionate speaker and author, I’ve lectured in the classrooms of NYU, spoken from some of the largest marketing stages, and delivered workshops all over the world.
In my latest book, “The Psychology of a Website,” I teach businesses how to master cognitive biases, conversion triggers, and SEO to achieve massive results.
As a practitioner above all, I have spent the last 18 years delivering results to some of the most iconic brands in the world, leveraging the latest tools and strategies in SEO, SEM, content, and conversion optimization.
Collaboration is a big part of getting results. Which is why I’ve built Alphametic. Our in-house team of industry veterans, analysts and digital specialists combine their diverse skills to create effective SEO and SEM solutions for our clients. We work hard and move quickly to identify the strategies that are and aren’t working, so that we can boost our clients’ visibility – and bottom line – fast.
It’s not about the hours we put in, but the results we get. By focusing on ROI from the outset, we craft effective digital marketing campaigns that are engineered for success. And because our actions are backed by analytics, our clients know that they can count on us to deliver results, and not just presentations.
At Alphametic, our formula is simple: SEO. Visibility. Profitability. We start every project with SEO and Google Ads because search represents 65% of all Internet traffic. What is more, 80% of people search before they buy. Yet, a recent study of 1 billion web pages discovered that about 90% of Web Content gets no traffic from Google, zero.
At Alphametic, we are experts in how to be a part of the other 10%. From where you are to where you need to be, the end result is a complete makeover of your online presence. So if you are tired of your digital marketing running on autopilot and are looking for a partner with integrity and advanced skills to get you better results, get in touch with us today.
“Our company was looking for a top-notch expert in the field of SEO to help us optimize our current organic strategy. Alphametic delivered this and more, quickly identifying problem areas and how to execute a fast track strategy in order to improve our rankings. If you need someone to help you with your SEO strategy, look no further than Matthew Capala’s Alphametic.”
“I had the pleasure of working with Alphametic’s team on an extensive SEO project. They provided us with the exact recommendations -accompanied with all the needed documentation to be able to share with developers and other key stakeholders – we needed to improve organic rankings and traffic for our site. They provide great work and they also make a point to understand the needs of the company. Given the opportunity, I will happily work with Alphametic again.”
“L’Oreal brands are creating great content, but their challenge is to make sure that this content is properly tagged to show up on discovery platforms. It’s a key part of our ‘Always On’ strategy to guide consumers through their path to purchase. Alphametic’s SEO Bootcamp and the ongoing ‘SEO Commando’ workshop series has been key to ensure SEO success at L’Oreal USA!”
“We started working with Alphametic about a year ago on our SEO campaign, and now book marketing and training. Their insights have been invaluable to our marketing function and our online business. With Alpahmetic’s help, our rankings have gone from good to great and we’re getting found and closing more (new!) clients through search. Highly recommended!”
“Mathew Capala from Alphametic rocked the stage at our annual International Marketing Summit in Italy. We especially appreciated the “face the brutal facts” and “open your eyes” moments in his analytical but also motivational and practical way of delivering marketing strategies.”
“Brilliantly insightful and compelling. Alphametic’s SEO workshop sought to separate myth from reality and provide a clear path way of successful inbound marketing and SEO techniques”
