Search Engine Destination

Google has chosen to execute off Toolbar PageRank from its browser

2016-03-13T04:03:00.002-07:00

Google PageRank the key sauce that Google won’t to become the enormous of the search world isn't any additional. No more for the public, that is. Google’s numeric rating of how important it considers pages to be will soon no longer be accessible to the public.

In the event that you are still one of the Google PageRank lovers, you might have seen that your Google PageRank is abruptly appearing as not accessible. Then again it will be in the blink of an eye. Google is uprooting the openly demonstrated Google PageRank from being shown. For some Google toolbar a client, the unmistakable PageRank has as of now been evacuated, in spite of the fact that it might stay dynamic on a few while the evacuation takes off proceeds.

Google clarified that the organization still uses PageRank information inside of the positioning calculation, however the outside PageRank values appeared in the Toolbar are leaving totally.

For a considerable length of time and years, Google has stripped away PageRank from their Toolbars and programs and hasn't overhauled the PageRank score in it in years.

The choice to quit supporting PageRank has been a moderate blaze. The last archived upgrade was in December 2013, preceding that it was 10 months between redesigns. In Oct 2014, Google's John Mueller affirmed the organization would most likely not be redesigning PageRank once more, but rather its future was still the subject of theory. Presently it's sure that PageRank scores are leaving for good.

Why Remove PageRank from the Toolbar?

Numerous website admins have been surrendered to the way that the astonishment 2013 PageRank overhaul would be the last and even that one was an unforeseen redesign after Google altered another issue that brought about the upgrade. It additionally takes care of the issue that numerous locales were seeing when they changed from http to https. They were losing their legacy PageRank from http, since it would not exchange over to the https URL. What's more, yes, some site proprietors were referring to loss of PageRank despite the fact that it was entirely the noticeable PageRank as motivation to not change destinations to the protected https.

Furthermore, there are still perpetual SEO tips being given out in view of the obsolete open PageRank, demonstrating that a metric years old still has impressive impact, but a lot of it because of misconception of what PageRank is, the reason it is imperative and what the visible PageRank really implies.

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Google AdWords - PPC : 25 Glossary Terms You Need to Know

2015-09-14T22:06:00.000-07:00

Here’s a short dictionary of 25 Google AdWords terms you need to know, to get you started and increase your conversion rates with your paid campaigns.

1. Campaign - An ad campaign on Google AdWords is made up of your ad groups, and has the same budget, campaign type and your other ad settings. It’s generally what you first set-up when you advertise, and it helps you organize your different paid advertising efforts. You can run multiple campaigns at any time from your Google account.

2. Ad groups - An ad group is your set of keywords, budgets and targeting methods for a particular objective, within the same campaign. For example, if you are running an ad campaign for a shoe sale, you could set up ad groups to target for online sales, women’s shoes and men’s shoes. You can have multiple ads in each ad group.

3. Campaign Type - Your campaign type is where you want your ads to be seen. Google has:

“Search Network only” (which means Google search only)
“Display Network only” (which means your ad shows up in Google’s Display network of websites, videos, YouTube, Blogger and more. This is also known as AdSense)
“Search Network with Display Select” (which is a combo of search and display)

If you have a Google Merchant Center account and want to use Product Listing Ads, you can also choose “Shopping” as a campaign type.

4. Keywords - Keywords are very important in your Google Ads. They are the words or word phrases you choose for your ads, and will help to determine where and when your ad will appear. When choosing your keywords, think like your customer and what they would be searching for when they want your product, service or offer. Though you can include as many as you like, I suggest a maximum of twenty keywords.

Here’s Google’s explanation on how to build the best keyword list:

5. Quality Score - A quality score is the measurement from Google based on the relevancy of your ad headline, description, keywords and destination URL to your potential customer seeing your ad. A higher Quality Score can get you better ad placement and lower costs.

6. Impressions - An impression is the measurement of how many times your ad is shown.

7. Ad Rank - Your Ad Rank is the value that’s used to determine where your ad shows up on a page. It’s based on your Quality Score and your bid amount.

8. Mobile ad - Mobile ads are what your mobile searchers see on their devices. Google AdWords has WAP mobile ads and “ads for high-end mobile devices”.

9. Ad extensions - Ad extensions are extra information about your business, such as your local address, phone number, and even coupons or additional websites. They’re what shows up in blue below your ad descriptions.

General Ad Related Terms

10. Call to Action (CTA) - A CTA is literally the action you want your searcher to take. Good CTAs in your ads are short, action oriented words such as “Buy”, “Get”, “Act Now”, etc.

11. Click Through Rate (CTR) - Your CTR is an important metric in your account settings. It measures how many people who have seen your ad click through to your link destination.

12. Landing Page - Your landing page is the page on your website to which you’re driving traffic from your ad.

13. Optimization - Optimization in Google AdWords is like optimization elsewhere in marketing. It means making the changes in your ad that get you higher results for your objectives.

14. Split Testing - Split testing includes A/B and multivariate testing. It’s a method of controlled marketing experiments with the goal being to improve your objective results (such as higher CTR’s, increased conversion or even better Ad Ranking).

Cost Related Terms

15. Bid Strategy - Your bid strategy is basically how you set your bid type to pay for viewer interaction with your ads.

16. Daily budget - Your daily budget is what you’re willing to spend per day per ad. Your daily cost is based on a daily average per month, so don’t be alarmed if yours varies from day to day.

17. CPC - Cost-Per-Click is the most common bid type on Google AdWords. It means you pay every time a person actually clicks on your ad. You set your “maximum CPC” in the bidding process, which means that dollar amount is the most you’ll pay for a click on your ad.

18. PPC - Pay-Per-Click is the same as CPC.

19. CPM - Cost-Per-thousand impressions is a bidding method that bases your costs on how many times your ads are shown (impressions).

20. Billing Threshold - Your billing threshold is the level of spending that triggers a charge to you for the ad costs. It applies to automatic payments, and the threshold level starts at $50. It you reach that within 30 days, you’ll be billed, and your threshold then raises to $100 and so on.

Learn more about Google AdWords billing.

Ad Creative Terms

21. Headline - Your ad headline is the header of your ad copy. It generally shows up in blue when your ad is live.

22. Destination URL - Your destination URL is the landing page your ad is directed to when it’s clicked. Your destination site can be a specific page. You can change it for differing ads within ad groups. Your audience does not see it in the ad.

23. Display URL - Your display URL is what shows up in your ad copy. You can keep this simple and clean to increase your brand recognition, trust, and conversions.

24. Side ad - A side ad is the ad that show up on the right hand side of a search engine results page (SERP).

25. Top ad - A top ad is the ad that shows up in a shaded box above the organic search results. Note: Your ad will likely show up as both a side ad and a top ad - so write your ad copy to optimize for both.

Tools and Tips to Help You Optimize Your App (ASO)

2015-09-11T22:24:00.002-07:00

Actually optimizing your app works very similarly to optimizing a website for search engines—you still have to worry about metadata, keywords, head titles, description, and even geography. Below expands on these points and then describes a few different tools you may want to use to help your efforts:

On your own:

Audience. You want to always make sure that you are tracking your desktop visitors and your mobile visitors separately. This can be done through Google Analytics by simply going to your visitors tab and selecting “mobile.”
Keywords. It’s best to use one of the tools discussed below to determine which keywords will be the most successful for your app. Consider what users may type into the app store search when looking for your app, and then use the different tools to measure competition and search volume of those terms.
Marketing. Marketing is more of a branch off of optimization, but it’s important nonetheless. Companies need to help give their app the best chance of success by advertising this on the website and including a button on the website where users can find or purchase it. Sharing your new app on social media platforms won’t hurt either.

Tools to help:

App Store Optimization Keyword Volume Estimator. This tool lets your developers know how often a specific term or phrase is being searched for in the app store as well as your current ranking. By filling in your app’s URL, the tool will give you recommendations regarding the best keywords to use.
AppCod.es. This tool will help you determine the keywords that your competitors apps are using as well as help you find the best keywords for your own app.
Flurry. This is a very popular mobile analytics tool that helps developers track usage patterns of those that have downloaded the app. This is a great way to analyze your audience and change your strategies based on the results you find.

So Is ASO really the new SEO? Truthfully, it does seem as though this is going to be the new SEO. Now optimizing webpages for Google and other search engines isn’t going anywhere anytime soon (if ever). It’s still incredibly important to invest in your SEO efforts and continue to research and work toward a successful ranking on a SERP, and in fact this new idea of ASO should not affect your current, traditional SEO efforts. Long story short: It might be the new hot-topic in SEO and the discussion might soon take precedence over traditional webpage SEO strategies; thus making it as much the “new” SEO as possible.

Are you a company that has created an app in the past? Were you successful? Do you think that ASO is becoming the new SEO? Let us know your story and your thoughts in the comments below.

Source:- ASO

A Guide to App Store Optimization (ASO) for Small Businesses

2015-09-11T22:14:00.003-07:00

A great way to think about ASO is the same way you think about SEO. The app store is really no different, except instead of dealing with Google’s search engine algorithm you’re dealing with the app store or Google Play. Amanda DiSilvestro wrote about ASO and its relationship to SEO here, and also discussed the two main considerations that ASO entails:

How to get your mobile app to the top of an app store search page.
Figuring out how to manage, follow, and react to different updates in the app store search algorithms (sound familiar?).

ASO Tips to Success

Just as with SEO, you want to think about on-page, or on-app, ASO as well as things you should do externally. A few tips for success include:

On-Page ASO

App Title & Description

Keep your title short and to the point, but be sure it explains what your app does (keywords help here). You want to also utilize keywords in your description because you don’t have a blog or other content to help the bots see what your app is all about. Currently there is a 4,000 character limit on descriptions, so make sure you are to the point and clear about what the app can do for users.

App Icon

Always include your logo as your app icon so that people can quickly recognize your app. While this may not make a different for the bots crawling the app store, it will help increase your downloads and reviews and ratings (which does matter for ASO and is discussed below).

App Type & Category

There are “applications” and there are “games,” which will help tell the bots the type of application you are running. You also have to choose the right category. Unfortunately, you can only choose one category, so if your app fits into more than one category choose the most relevant one.

Screenshot Your App & Include a Demo

People usually want to try your app before paying a fee, so a demo is a great idea to get you those downloads and increase reviews. You should also screenshot your app so they can quickly see what your app looks like. This works similarly to images and video on your webpages—the less mystery, the better.

Include a Google+ Plugin

Including a Google+ plugin with your app is a crucial step that many company owners still miss. The more +’s that your app gets, the more visible it will be in Google Play specifically. This is an easy way to show the bots that you have a good product.

Off-Page ASO

App Ratings & Reviews

Earning app reviews works very similarly to SEO. Google Play as well as the iOS store like to see apps that have a good number of positive reviews and ratings. Not to mention, this will help convince people your app is worth the download. With a good number of genuine reviews, your app will improve in the rankings in both of these mobile app stores.

So how do you encourage reviews for a mobile app? I talked with Adam Heitzman, who explained, “Besides the basics—asking your loyal customers to please leave a review, including a review button on your website, running a contest, etc.—review plugins are a great option. A plugin will be a part of your app and prompt users to review your app after they’ve used it a certain number of times. I recommend Appirater for iOS, but you’ll find that there are plenty of options out there.”

App Downloads

This is the last piece of the puzzle. The more downloads you get for your app, the higher chance someone else will download it, which looks good in the eyes of the bots ranking your app. It works like a domino effect—do all of the things listed above, get more downloads, see higher rankings.

A Few Extra Resources

I also highly recommend checking out this article from ASOProfessional that explains in more detail how to understand your competition and look at competitor data for ASO. This is a little bit more involved and might not be completely necessary if you are just getting started, but it’s great if you’re looking to get a little bit more advanced.

This HigherVisibility article also explains a few tools you can use to help you with your ASO. After all, there are quite a few SEO tools out there, why wouldn’t you want to use ASO tools? Although many come at a price, using tools is a great way to make sure you’re on the right track and not missing anything important.

Finally, Forbes recently published an article title Five Killer Marketing And Distribution Strategies for Your App here that I highly recommend checking out. Distribution and marketing and key when it comes to ASO, so this is actually a good place to start.

Source:- App Store Optimization

Top 10 SEO Tips For Blogger and Beginners

2015-09-08T21:57:00.001-07:00

Simply terms SEO or Search Engine Optimization is a process by which you make your web pages more search engine friendly in order to maximize relevant search engine traffic. SEO is divided into 2 main parts i.e. on-page SEO and off page SEO which is further sub divided into parts or techniques like keyword analysis, directory submission, social book marking, blog writing, article submission etc.

1.Do Keyword Research

Keyword Research is one of the most important activity of SEO. Keyword research is important because both the search engine and users depend upon keyword for finding your website. Choose the right keyword for your brand and website. There are many tools and software such as Google Adwords Keyword Tool, Market Samurai, Long Tail Pro etc which you can use for finding profitable keywords for your website.

2.Keyword Density

Do use keywords in your post but use them naturally, like the way you would talk. Keyword density must be between 2-4%. This means that if you are writing 800 words article then your keywords should not be repeated more than 3-4 times in each 100 words block. If your keyword density is more than 5% then Google will penalize you. Remember you are writing articles for your readers not for search engines.So Avoid Over Stuffing of keywords.

3. Optimize Page Titles & Meta Description

Every page on your website should have a unique title tag and it should be less than 70 characters.Similarly Meta description of your post should be between 150-160 characters. This is important because search engines reads meta description for understanding the content in a post. If you are using WordPress CMS then you can use Yoast SEO Plugin which will help you in On Page SEO Optimization.

4. Say No To Duplicate Content

Nowadays a large number of bloggers are scrapping articles from other websites and are posting on their blog just for the sake of getting traffic. Most of the beginners are not even giving credit to the original author. But they don’t know that by posting Duplicate content on their website they are violating Google & other search engines Guidelines . Duplicate content affects brand creditably, creates negative user experience and affects search engine rankings and domain authority. So if you want to get good traffic from Search engines then only publish unique content on your website and say no to duplicate content.

5.Create XML Sitemap

A sitemap is a map of all the URLs in your entire website, listed in hierarchical order. Do create a sitemap. By creating XML Sitemap of your blog you are helping search engines to better index your blog. If you are using WordPress then you can use Google XML Sitemap for creating your Sitemap.

6. Do Not Use Broken Links

Do check your website for broken or dead links. If there are many broken links on your website then it is bad for SEO as well as for your website because it will hurt both the search engines as well as your readers. Search engines will not be able to index your site if they cannot get through your links and your readers will not be able to find content on your website. If you are using WordPress then you can use Broken Link Checker Plugin which will check your websites for broken links.

7. Increase Backlinks

Backlinks are one of the most important factor which affects the ranking of any site in search engines. Higher the number of quality backlinks higher the credibility of your blog. So if you want to achieve higher search engine rankings and traffic to your website then you will have to invest your time in increasing your website backlinks. You can easily increase backlinks by doing article submission, blog commenting, guest posting, directory submission and social media promotion.

8. Image Optimization

Image optimization is one of the most important factor of On Page SEO. A Picture is worth than 1000 words. Therefore if you want to get traffic from Google Images then you must optimize your images by using your keywords in ALT Tag. Make the size of the file as small as possible without losing quality. Also give description and caption to your images.

9.Use Google Webmaster And Google Analytics

Every webmaster must use Google Webmaster Tools And Google Analytics as it helps in improving site and its performance in the search engines. You can use Google Webmaster Tools for removing bad links, fixing 404s errors on your website, for submitting sitemaps and for creating sitelinks.You can also check which others sites are linking to yours and what keywords your site is ranking for. Analytics: Google Analytics can be used for finding how many visitors your site gets, which keywords were used by visitors in the search engines to get to your website and what pages they visit. You can also see the traffic sources and average time of readers on your website.

10. Create Robots.TXT

Robots.txt is a file which is placed at the root directory of a web site.It helps in indexing and gives instructions to search engines which pages it can see and which pages it cannot see. For example if you specify in your Robots.txt file that you do not want the search egnines to access your thank you page ,than that page wont be show up in search results and web users wont be able to find it. You can go to your website and check whether you have a robots.txt file or not by adding /robots.txt immediately after your domain name.

Example: https://www.newupdate.co/robots.txt

Bonus SEO Tip: Website Speed.

Do you know that website speed affects SEO. According to Google the faster your website loads, the higher it will rank when compared to similar sites with a longer loading time. For speeding your blog you can use CDN Networks such as CloudFlare,or MaxCDN. You must install caching plugin such as W3 Total Cache in your blog . If images in your website are optimized then your website will load faster. You can use GTmetrix for checking your website speed.

Source:- newupdate.co

Google Algorithm Updates - 2003 to 2015 [Infographic]

2015-09-07T22:29:00.000-07:00

Having trouble staying up with Google's algorithm updates? Not sure if you're dealing with Pandas or Penguins - or even Hummingbirds, for that matter? No idea what I'm talking about?

If this is you, the team an OnCrawl have put together an infographic which details every major Google algorithm update from the past 12 years. If you're wondering why your search traffic dropped off at some point, cross-reference against this listing to see if maybe you've copped a Google penalty in amongst the various updates and changes. SEO Tutorial

For more info visit:- Social Media Today

4 Tools for Finding Long-Tail Keywords and get Traffic Today!

2015-08-05T22:15:00.000-07:00

I know you’re pumped to start grabbing these long keyword phrases by the horns, but first you have to know how to find them.

Even Excalibur required a little finesse to pull the sword from the stone. Keep the energy up, and get ready to find out how you can find these sweet, sweet keywords.

These four tools will help you find long-tail keyword phrases, and find out which ones your competitors are using!

1. Ahrefs Positions Explorer

I just recently got my hands on this fresh new tool from Ahrefs, and let me tell you, it is amazing!

All you have to do is type in your website and you’ll get a full breakdown of all kinds of amazing info, but more importantly, you’ll see who your competitors are.

Search for their reports on here and you can get a sneak peek into what keywords are doing the trick. You may spot some single words, and you may spot some long-tail phrases. Whatever you see, it puts you in a perfect position to launch yourself past them by expanding your findings into specific phrases.

Now this is just a snapshot of all the things this tool can do for you, but as you can see, I’ve pointed out the main areas you’ll want to focus on:
- Competitors
- Organic Keywords
- Top 5 Pages

This information alone is enough to send you on a very focused mission to find long-tail keywords that fit your niche, and with the competition laid out for you, all you have to do is search them with this tool to get this information about them as well.

2. Google Keyword Planner

Sometimes to get what you need, you have to go to the source.

If you have information that you found using the tool above, and you need ideas on how to expand those keywords you spotted into longer, more specific phrases, then this is the next stop.

You probably have one, but make sure you have a Google account for Gmail and the like before heading to the keyword planner page. You’ll need that account to sign in.

Once you’re in select the “Search for new keywords using a phrase, website, or category” option.
Type in some of the keywords you found from the Ahrefs tool above and select the keyword ideas tab to see a list of related words and phrases.

Take a look at this example:

You’ll see numerous options for long-tail keywords in the list, providing you with the perfect inspiration to reach your target audience!

3. SEMrush

Our final tool offers another resource for analyzing your competition.

Not only does it show what keywords they’re ranking for, but you also get a break down of their backlinks and other useful data.

For those with a budget, the PRO version of this tool expands upon this information immensely and can be a great tool for really getting into the nitty gritty of the competition.

This is an example a report from the tool:

As you can see, even the free version of the tool is very thorough. With these three tools in your arsenal, there isn’t much left standing in the way of you finding the ultimate long-tail keywords for your content.

4. Keyword Difficulty Tool by Moz

When you’ve found some long-tail keywords that catch your eye, the next step is to see how difficult it will be to compete for rankings on that keyword.

While the general consensus is that long-tail phrases carry less competition, that doesn’t mean they’re all going to be easy to rank for.

Luckily there’s a Keyword Difficulty Tool from Moz that gives you a quick synopsis of how much competition keywords have surrounding them.

The score that comes out is a percentage from 1-100%. The lower the percentage is, the lower the difficulty.

Shoot for keyword phrases that fall as low as possible on this scale. “Star Wars collectible figures” for example was 47%. Ideally you’ll want to target terms that are below 50% in difficulty for maximum results.

Source:- Ahref

How To Get Traffic With Long Tail Keywords

2015-08-05T21:53:00.001-07:00

When we bring up the subject of internet marketing and SEO, one of the first things anyone will bring up are keywords.

Countless hours have been be poured into research that yields new keywords for businesses and blogs to target. These days though, a single keyword like “blogging” will have a large volume, but also a monumental competition.

While we want traffic, we also want to garner the right views from people within the proper audience.

Enter long-tail keywords

This term refers to search terms that are more specific and focused than a single broad concept. In most cases, they are three words or more in length.

What’s required is something that focuses on a specific niche. While you may scoff at them for a lower traffic count, you’ll soon find out that they are the incredibly valuable tools in the long-term.

Today we’ll start by discussing why long-tail keywords are important for your success, and then I’ll show you how to find them with some incredible tools at your fingertips that can be used to find these types of keywords.

Why You Need Long-Tail Keywords in Your Marketing Strategy

When someone begins searching for something, specifically a product or a service, they start with broad search terms.

Let’s say they’re looking for something related to the massively popular Star Wars franchise. They’ll start with something like “Star wars.” As they search, they’ll start to narrow their pool of choices. Next could be “Star wars collectibles,” or something similar.

Then, the person will narrow it down to a specific type of item: “Star wars collectible figures.” Now we’re getting into long-tail keywords.

If you’ll notice, as the search terms became more and more detailed, so too did the person searching come closer and closer to their ultimate purchase decision.

While you can pull a lot of people with a broad term, you won’t know if those people are interested in your specific product.

In the end, these types of longer keyword phrases bring specific consumers to your site looking for the things you offer. This results in less potential traffic, but higher conversion and quality of leads.

By the time someone reaches the point where they’re searching long-tail phrases, they are laser-focused on what they want and ready to buy when they find it. By targeting a phrase that speaks specifically to your product or service, you’re pulling those kinds of people to your site.

Beyond receiving targeted traffic, you’re also going up against less competition.

When choosing keywords for a pay-per-click (PPC) campaign, you’re paying for each click that you receive as a result of that advertising. For broad keywords, the costs are higher, but for long-tail keywords, you’ll notice that the cost-per-click is significantly lower.

If you tried to compete with the litany of websites that are targeting “Star Wars,” you would be swept under the rug, it’s just too tough. Instead, you’re targeting your specific audience and gaining a larger piece of the pie as a result.

In her post covering this same subject, Marieke van de Rakt referenced a book: The Long Tail by Chris Anderson.

In this book, he claims that demand exists for every niche in some form. The example she used was a jukebox with 10,000 songs. While some of the songs are played regularly, all of them are played at some point.

This results in a new type of market that caters to every niche and in doing so, creates small, focused-groups of buyers. You could try and shoot for a 1% share a massive pool of potential buyers, or you could instead focus on a grabbing 10% of a much smaller group and ultimately be more profitable as a result.

Another bonus? You got it!

With these types of keywords, you won’t need to worry about ranking high in Google because the competition for these longer keywords won’t be as fierce. You also won’t need to worry about building a ludicrous amount of backlinks to rank for these either.

The domain authority alone will do the trick, and with all of the proper SEO best practices in place, you’ll see posts and pages with these keywords flying high.

Source:- Ahref

Panda 4.2 Is Rolling Out Slowly For Technical Reasons

2015-08-04T23:01:00.000-07:00

Google's John Mueller tries to explain why the Panda 4.2 rollout is happening so slowly over months and months.

This morning, in a Google Hangout between Google’s John Mueller and webmasters, John was asked about the Google Panda 4.2 update several times. One question that came up was why it’s running slower than normal.

John explained that the rollout is taking months and months, as opposed to days or weeks, because of an “internal issue” related to “technical reasons.” But he explicitly said this rollout is not going slowly specifically to “confuse people.”

Both the SEM Post and Search Engine Roundtable transcribed part of this Q&A on Panda:

This [Panda rollout] is actually pretty much a similar update to before. For technical reasons we are rolling it out a bit slower. It is not that we are trying to confuse people with this. It is really just for technical reasons.

So, it is not that we are crawling slowly. We are crawling and indexing normal, and we are using that content as well to recognize higher quality and lower quality sites. But we are rolling out this information in a little bit more slower way. Mostly for technical reasons.

It is not like we are making this process slower by design, it is really an internal issue on our side.

A lot of webmasters want to see immediate results from Google’s Web spam algorithms, but with the Panda 4.2 slow rollout, it won’t be like that. It can take months and months for a site to fully see a positive or negative impact of the algorithm.

Source:- Search Engine Land

10 Things You Are Not Doing in Google Analytics

2015-05-27T01:52:00.000-07:00

Search Engine Destination

Google Analytics is undoubtedly one of the most powerful web analytics tools available today. It has tons of features that can help you measure your sales and conversions. Not only that, but it helps you understand how visitors use your site, how much time they spend on your site, and what content keeps them coming back.

While working with clients and helping them configure Google Analytics on their website, I learned many clients were not aware of many important features of Google Analytics. I wanted to share with you the commonly missed features of Google Analytics that you can use to generate great insights.

This 10 Things are as below:

Creating More Than One View
Demographic and Interest Report
Event Tracking
Using the Benchmarking Report
Using UTM Parameters to Track Campaigns
Integrating Google Webmaster Account
Tracking Percentage of Mobile Users
Monitoring Analytics Notification
Monitoring Site Search Report
Enhanced eCommerce

For Details Information about this blog visit:- Search Engine Journal

For Difference about SEO & PPC Visit:- SEO&PPC

Google Adds “Nearby Business” Mobile Ad Format For Location-Related Searches

2015-05-23T00:10:00.000-07:00

Up to four paid business listings will display with direction and click-to-call links.

Google announced another addition to its lineup of mobile ad formats, Thursday, this time affecting location-based searches. The search engine will begin showing up to four ads for businesses on location-related searches in a “Nearby businesses” pack.

According to Google Trends data from March, “near me” searches have doubled in the past year, with 80 percent of those, not surprisingly, coming from mobile. With this change, the new nearby business ads are likely to show instead of traditional text ads. The ads will be driven by location extensions in AdWords and will include a link to get directions or click to call the business.

These ads are similar to the organic local business listings on Google mobile searches. Below is an example of one of these ads I found showing today above the typical set of local business listings.

Here’s how that search without “nearby” in the query looked today:

Advertisers must have location extensions enabled in their accounts in order to be eligible to show the new nearby business mobile ad format. I’m not clear what or where the reporting on these ads will be, but will update here when we have more details.

For More info visit: Search Engine Land

Google “Quality Update” Released! Traffic Changes Due to Confirmed Google Update

2015-05-22T05:19:00.000-07:00

We at SEO Inc. have seen the “Google Quality Update” on the horizon for a while now. We and the rest of the SEO world thought it would release with more fanfare (or at least with plenty of warning as with Mobilegeddon). But with the mostly silent release of the Google Quality Update on Tuesday May 19th, Google proves once again that it is perfectly comfortable holding us SEO experts at its mercy.

Search Engine Roundtable’s Barry Schwartz saw a lot of buzz earlier in the month from webmasters reporting changes in their traffic. Following up on talk of a possible Panda update, he reached out to Google and got a response: No update, they said.

Schwartz didn’t rule out the possibility that something had changed, suggesting a “bug,” a “limited update,” or even an update that was not “according to Google’s terminology.”

Two weeks later, we find out there was an update. No, it wasn’t a Panda update. But it did release, despite Google’s earlier claims that no update had released.

What Google Quality Update Means

The Google Quality Update, as the folks over at Search Engine Land are calling it, is confirmed to be a change to Google’s “core ranking algorithm in terms of how it processes quality signals.”

This means that sites that have higher quality, according to Google’s new quality update, will start to show up higher on the SERPs.

Like Mobilegeddon before it, the quality update is really a small-scale version of a larger effort — an effort to improve Google’s search results, and therefore, user experience.

Google’s John Mueller explained in a Google+ hangout that these algorithmic updates happen “all the time” in pursuit of the goal “to make sure that the quality of the search results are really as high as possible.”

More Quality to Come?

Since many have found their website’s rankings unchanged, and Mueller is suggesting these are really rather minor updates, can we expect more updates affecting Google search quality? We think the answer is a resounding “yes.”

We suggest all webmasters be on the lookout for additional quality updates, which may affect your site’s rankings. Some how-to sites have reported lowered rankings, such as HubPages, a website dedicated to providing thousands of “how-to” guides and blogs.

What’s interesting is the supposed coming of Knowledge-Based Trust being implemented into Google’s algorithms. Content based on verifiable facts could very well be one of the factors included in the new algorithms that contribute to a site’s “quality.” But what to make of the HubPages, which has content dedicated on how to, assumedly, answer a variety of issues and questions.

Despite this hit to how-to websites, Search Engine Land states that the quality update did not target any specific kind of website. As they put it, “it was an update to the ranking algorithm itself.”

What to Do if Your Quality is Lacking

If you’ve seen a dip in rankings since earlier this month, it may mean something’s wrong with your website. If you think you’ve been hit by the Google quality update, you might want to review our recent SEO tips blog post, or contact your SEO service provider.

Google SEO On-Page Ranking Factor List 2015 Version

2015-05-19T05:22:00.003-07:00

Roger Montti, aka martinibuster, posted a thread at WebmasterWorld about a revised list of on-page SEO factors that he thinks are more important now in 2015, also with a list of those factors that are no longer important or as important.

The factors he put on the list as being more important in 2015 are:

User experience metrics (all of them)
Shorter title tags
Original content
Engaging content that provides an answer, teaches, informs, is useful, delights
Original images
Quality site design
Descriptive meta description

The factors that he would go as far as to call deprecated, as in, no longer used by Google are:

Keywords
Focus on longtail phrases
Focus on ranking for specific keyword phrases
Lean code

The long tail does seem to be dead, it is more about the whole site experience and broader keywords than going after the big blue pineapple chair anymore.

Others added that responsive (mobile) friendly design and schema should be added to the list. I'd agree with that. But there is a lot more discussion around what should and should not be on these lists.

This is a thread you should spend some time in.For more discussion SEO Roundtable

Forum discussion at WebmasterWorld.

Rolling out the mobile-friendly update on April 21, 2015

2015-04-22T22:02:00.001-07:00

As we noted earlier this year, today’s the day we begin globally rolling out our mobile-friendly update. We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.

This update:

Affects only search rankings on mobile devices
Affects search results in all languages globally
Applies to individual pages, not entire websites

While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal -- so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.

To check if your site is mobile-friendly, you can examine individual pages with the Mobile-Friendly Test or check the status of your entire site through the Mobile Usability report in Webmaster Tools. If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search. But have no fear, once your site becomes mobile-friendly, we will automatically re-process (i.e., crawl and index) your pages. You can also expedite the process by using Fetch as Google with Submit to Index, and then your pages can be treated as mobile-friendly in ranking.

1. Will desktop and/or tablet ranking also be affected by this change?

No, this update has no effect on searches from tablets or desktops. It affects searches from mobile devices across all languages and locations.

2. Is it a page-level or site-level mobile ranking boost?

It’s a page-level change. For instance, if ten of your site’s pages are mobile-friendly, but the rest of your pages aren’t, only the ten mobile-friendly pages can be positively impacted.

3. How do I know if Google thinks a page on my site is mobile-friendly?

Individual pages can be tested for “mobile-friendliness” using the Mobile-Friendly Test.

To review site-level information on mobile-friendliness, check out the Mobile Usability report in Webmaster Tools. This feature’s data is based on the last time we crawled and indexed your site’s pages.

For more information about FAQs about the April 21st mobile-friendly update

Source Page: - Search Engine Destination

PPC Remarketing (Retargeting)

2015-01-08T21:27:00.004-08:00

Thanks to Google’s vast display network, PPC advertising offers your ads the unique ability to follow your potential customer, after they leave your site, to wherever they decide to browse next. It’s really quite simple — when someone clicks on one of your PPC ads from Google, AdWords remarketing occurs, meaning that a cookie is set and will enable custom-tailored ads (text, banners, and even video) to appear on the websites they visit next.

Remarketing is an extremely effective PPC campaign management technique that allows your ads to be seen again and again. Not only will your message reach previous website visitors, but because of the variety of formats and custom tailoring your ads will never be identical and will always be matched to the right people.

The definition of Remarketing

Remarketing (a.k.a. retargeting) is very popular way of advertising among PPC professionals. It’s an online marketing technique that enables advertisers to reach out to visitors who already visited a website. This proves to be very effective: PPC campaigns target an audience who is already familiar with a website, the brand and products. In effect, it turns the internet into your business’ newsletter.

Because of the high interest within the targeted visitors, the click through rate of remarketing campaigns is unusually high. This allows advertisers to benefit from a low cost-per-click, as well as a very high conversion rate.

Remarketing strategies

Remarketing is often used:

To be visible among consumers that are likely to convert, especially for products that need multiple visits to be bought (for instance, travel, finance, real estate and automotive products)
To notify existing consumers of new products, generating new sales
For cross-selling and/or upselling
In combination with behavioral targeting and/or visitor segmentation
To exclude visitors that have already converted, to minimize advertising waste

For a more complete list, details and business cases, feel free to read more about remarketing strategies.

Remarketing implementation

An effective campaign is implemented as follows:

The advertiser places specific scripts on strategic web pages within the website.
When a visitor loads one of these web pages, the browser places a cookie on the visitor’s computer.
The advertising network reads the cookie on a visitor’s computer, which will trigger the campaign(s).

These campaigns typically run within the AdWords Display Network.

Google Pirate Update Has Rolled Out on 21 October

2014-11-03T02:11:00.001-08:00

After More Than Two Years, Google Finally Releasing New “Pirate Update” To Fight Piracy.After recent criticism it's not doing enough to fight piracy, Google moves to update its long-neglected filtering system.

Google’s Pirate Update is a filter introduced in August 2012 designed to prevent sites with many copyright infringement reports, as filed through Google’s DMCA system, from ranking well in Google’s listings. The filter is periodically updated. When this happens, sites previously impacted may escape, if they’ve made the right improvements. The filter may also catch new sites that escaped being caught before, plus it may release “false positives” that were caught.

In August 2012, to stem accusations that it doesn’t do enough to fight piracy, Google released what’s known as the Pirate Update, a system that penalized sites deemed to be violating copyright laws. Next week, Google is finally going to refresh that system to catch new offenders and release others that may have cleaned up their acts.

Google announced the new Pirate Update — call it Pirate Update 2 — will come out next week, along with new ad and editorial formats it says may help stem piracy.

What Is The Pirate Update?

The Pirate Update — similar to other updates like Panda or Penguin — works like a filter. Google processes all the sites it knows about through the Pirate filter. If it catches any deemed to be in violation, those receive a downgrade.

Anyone caught by this filter is then stuck with a downgrade until the next time it is run, when, presumably if they’ve received fewer or no complaints, they might get back in Google’s good graces. We don’t really know how that works yet, though, because Google has never rerun the Pirate Update filter.

That also means that anyone who might be in violation of what Pirate was aimed to catch has escaped any penalty since it first launched. Since it has never been rerun until now, it has never caught any new violators.

Sources: - Penguin Previous Update Visit Search Engine Land.

Google Releases First Penguin Update in Over a Year

2014-10-19T23:04:00.000-07:00

Google has confirmed that on Friday night they updated their Penguin algorithm.

Barry Schwartz on October 19, 2014 at 3:41 pm

Google has confirmed with us that they have updated the Penguin algorithm over the weekend. Starting late Friday night, savvy SEOs began noticing major changes in the Google search results. The SEO industry began speculating that this was a Penguin refresh and all evidence pointed to it.

Google minutes ago, confirmed they’ve updated the Penguin algorithm.

It is currently unclear how large an impact this made and if this was a refresh or if more signals were added to the algorithm.

This was one of the most anticipated algorithm updates in Google’s history, where webmasters have been waiting for a refresh for over a year. At SMX East there was confirmation from Google that they would update the algorithm in a week or so. A few weeks later, they have – that being October 17, 2014 at around 11pm EDT from my estimates.

Others noticed over the weekend that Google may be updating the Penguin algorithm as well.

It is expected that this update will enable Google to run Penguin refreshes more frequently, like they can with the Google Panda algorithm.

Again, we are waiting to hear back on how large of an update this was and if it was a refresh or update exactly.

Sources: - Penguin Previous Update Visit Search Engine Land.

Basic Seo Interview Questions and Answers

2014-09-12T04:12:00.001-07:00

What is SEO?

Search engine optimization (SEO) is the process of changing the position of a website or a web page in a search engine's search results (Organic or Natural results).

Types of SEO

Two Types of SEO are

On Page Optimization
Off Page Optimization

SEO Techniques:

Two SEO Techniques are

White Hat SEO
Black Hat SEO ( Negative SEO )

What is On Page Optimization?

On-page optimization is one of the types of SEO that refers to factor that gives outcome to a website or web page ranking on SERP ( Search Engine Results Page ). On-Page Optimization means controlling a webpage by you or by your page coding.

Some of the examples are HTML Code, Meta Tags like Meta Title, Description, Content Quality, Keyword Density, Outbound Links, Image Alt tag etc.

What is Off Page Optimization?

Off Page Optimization is also one of the types of SEO that are not controlled by the page coding.

Examples of Off-page optimization Link building, Blog posting, Image Sharing, Document Sharing, Video Sharing, Info graphics submission, Increasing Page Rank and Page Authority, Article submission, Getting high quality links from relevant sites etc.

What is Page Rank or PR?

Page Rank is a rank that has been provided by Google for each and every Webpage. This Rank ranges from 0 to 10. This Page Rank is calculated by an Algorithm used by Google Web Search Engine. PR of a web page is based on the number of backlinks that received from other high PR webpage.

What is a Backlink?

Backlink means incoming links to a website or webpage. Inbound links are always better than outbound links. Those links are also known as incoming links, inlinks, inward links etc. Getting backlinks from high PR and relevant site is always good. Inlinks from .org, .edu sites would increase your website or webpage ranking on SERP. Do-follow links are better than No-follow links.

What are out bound Links?

An outbound-link (OBL) or outgoing link is a link from your website or webpage to another website or webpage.

What is a keyword?

Keyword is a word that is used for searching through Search Engines in order to get results related to your searched query.

What is Keyword Density?

Keyword density is the percentage density of a keyword or phrase available on a webpage compared to the total number of words on the page. It is one of the important ranking factors for search engines to display a webpage on the SERP. Providing junk keywords on a page would decrease the ranking of a webpage.

What is Anchor Text?

Anchor text is a clickable hyperlink that is also known as link text, link label and link title. The keyword contained in the anchor text would increase the ranking of a webpage that receives the incoming link.

What are organic results?

The page views come directly through SERP and not through any Off Page Optimization is known as organic results.

What is Googlebot?

Googlebot is the search bot software used by Google to index a webpage. Crawling, Caching and indexing of a webpage happen through this Googlebot by collecting details from that webpage.

What are Meta Tags?

There are several Meta tags used in HTML but the top four tags that are used for SEO are Meta Title, Meta Description, Meta Keywords and Robot tags.

What is Meta Title?

Title is the most important factors for a good SEO of a webpage. These tags should be located within head section. These tags should tell some useful information about that page. A good title tag should contain 60 characters. These titles would appear on the SERP for your website along with the Meta description of that page. Google won't penalize your page if it contains title with more than 60 characters and it skips the remaining characters. If a web page doesn't contain title tag means Google would select the H1 tag as title or it will provide the title by its own.

Always write title tag for the page and not for SEO, if you stuff keywords in you title then Google won't rank your webpage.

What is Meta Description?

A description tag should describe a webpage and it should contain keywords but don't stuff all the keywords. Meaningless description would affect your webpage. A description tag should contain 150 – 160 characters. If you provide meaningless or empty description, Google would take the description from the content available in that page.

What are Meta Keywords?

In early days Meta keywords are the least important tag for Search engine like Google. But it is an easy way to tell our important keywords to search engine. Meta keywords should contain less than 250 characters.

Now Google won't consider Meta keywords as one of the ranking factor.

What is White Hat Seo?

White Hat SEO is one of the SEO techniques that a Search engine always likes. Usage of SEO techniques, tricks and tactics by following search engine rules and regulations, algorithm and policies are known as White Hat SEO.

What is Black Hat Seo?

Black Hat SEO or Negative SEO is a common term for doing SEO Spamming Techniques. Usage of SEO by not following policies and regulations of search engine is called as black hat seo. Some of the black hat seo techniques are

Providing Low Quality content or duplicate content on the page
Getting backlinks from spammed or adult sites.
Giving keyword stuffed content on the page with background color
Getting too much backlinks from a single page with different anchor text that targets a single page of your website.
Cloaking
Google Bowling etc

What is keyword proximity?

Keyword Proximity is a measurement criterion of the closeness of the keywords within the Page Title, Meta Description and Body Text. OR Keyword proximity is the combination of the density of a keyword and the prominence. So proximity looks at the location of the keyword in the sentence and how often it's being used in that sentence and also takes into account the distance between them.

What is keyword prominence?

Keyword prominence is the location of the keywords in the page title, Meta description and body text…..Read more about prominence at: http://www.seoglossary.com/article/64

Difference between exit rate and bounce rate?

Bounce rate is the percentage of people who leaves a particular website just after visiting a single page on this and exit rate refers to the percentage of people who leaves from a particular page….read more here http://www.blindfiveyearold.com/bounce-rate-vs-exit-rate

What was caffeine update?

Caffeine update was rolled out by Google in June 2010 and the main purpose of this update was to include more fresh results in the search index, at least 50%.read more about caffeine update here http://googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

What are 404?

It is a server error code which is returned by the server what a particular webpage or the file is missing from the webhost server.

What is 301 redirect?

It is a SEO friendly version of permanent redirect for the WebPages or the domains. Read more about 301 redirect here OR It is a method of redirecting page from the old page url to the new page url. 301 redirect is a permanent redirect and is helpful in passing the link juice from the old URL to the new URL.

What is 302 redirect?

It is a temporary redirect. Read more here http://www.internetofficer.com/seo/302-redirect/

What is Link Juice?

Link juice means inbound link to your website. Ex:-A popular Wikipedia page provides more link juice than a link from a brand new website. Because Wikipedia has a lot of trust and high Page Rank in the search engine.

What is Google Mapping?

Google Mapping is web mapping service and technology provide by Google. They provide many other services like Google map website, Google ride finder, Google transit etc.

What is robots.txt?

Robots.txt is a text file used to give instructions to the search engine crawlers about the caching and indexing of a webpage, domain, directory or a file of a website. Read more here http://www.robotstxt.org/

What is a landing page?

A landing page is a page in the website which is designed to attract the visitors to contact/subscribe/buy a service or the product by reading few lines of important information about that particular service or the product on that page. Read more about landing page here http://www.copyblogger.com/landing-pages/

What are the types of CSS and which is better for SEO?

3 types, Internal CSS, inline CSS and external CSS. Read more about CSS types here at http://www.expression-web-tutorial.com/Types_CSS_Styles.html. The external CSS is best for SEO purpose. Read why to use external CSS http://www.basictips.com/tips/article_64.shtml

Italic or Bold, which is more useful?

Both are almost same but Italic has a slight more better for keyword targeting on the webpage. Read more here http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization

What are top SEO ranking factors?

Quality of content on the webpage, quality and quantity of backlinks to the webpage, anchor text used in the backlinks, domain authority, social sharing metrics and some other traffic metrics like page CTR, bounce rate and average time on the webpage. Read more here http://www.seomoz.org/article/search-ranking-factors and here http://www.searchengineoptimizationjournal.com/2010/01/14/google-ranking-factors/

Tell me something about Google.

Google is the world’s largest and renowned search engine incorporating about 66.8% of market share. It was introduced in 1998 by students of Stanford University students Sergey Brin and Larry Page. The unique algorithmic ranking system is considered as its key of success. Apart of Google Mail services there are various worthy and useful tools are being offered absolutely free which include Blogger, Feedburner, YouTube, Google Plus, Adsense, Webmaster Tools, Adword, Analytics and many more.

What is Doorway Pages?

Doorway pages are web pages that are created for spamdexing, this is, for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page. They are also known as bridge pages, portal pages, jump pages, gateway pages, entry pages and by other names. Doorway pages that redirect visitors without their knowledge use some form of cloaking.

What is Keyword Gateway Pages?

Gateway is a phrase used by webmasters and search engine optimizers to describe a webpage designed to attract visitors and search engines to a particular website. A typical gateway page is small, simple and highly optimized. Its primary goal is to attract visitors searching for relevant key words or phrases, and provide hyperlinks to pages within the website.

What is Spamdexing?

Spamdexing (also known as search spam, search engine spam, web spam or search engine poisoning) is the deliberate manipulation of search engine indexes. It involves a number of methods, such as repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed in a manner inconsistent with the purpose of the indexing system.

What is Link farming?

A link farm is a group of web pages that all link to every other page in the group. It’s designed to raise the rankings of all the sites in the search engine results pages (SERP).

What is spider?

Spider also called as bot, crawler or robot is a set of computer program that browses World Wide Web in methodical and orderly fashion as well automatically scan the web-page and website for updated content and download a copy to its data center to index.

Name the bots (spider) of major search engine?

The name of bots/spider of Google search engine crawler name is Googlebot, Yahoo search engine crawler name is Slurp and Bing crawler name is scooter.

Can you differentiate ‘no-follow’ and ‘Do-follow’?

No follow link is exactly vice-versa of Dofollow link. These are non-crawling link which are not passed by search engines bot and hence can’t be cached or indexed. It is obvious when we wish to prevent a link from crawling and indexing.

Dofollow link is a kind of hyperlink which says all search engines crawlers to pass through which also put an impact over page rank. When we opt to employ or attempt to achieve a Dofollow link then it is counted by search engines and sits in the eye of Google, Bing, MSN, Yahoo etc. as a backlinks for your website and enhances your site ranking.

What is Cache?

Cache is the process performed by search engine crawler at a regular interval of time. It used to scan and take snapshot of each page over World Wide Web as well as store as a backup copy. Almost every search engine result page incorporates a cached link for every site. However, clicking over cached link show you the last Google cached version of that specific page rather than of current version. Also, you can directly prefix “cache: http://www.webgranth.com” with desired URL to view it cached version.

Define Alt tag?

The alt attribute also called as alt tag are employed in XHTML and HTML documents in context of defining alternative text that is supposed to be rendered when the element can’t be rendered to which it is applied. One great feature of alt tag is that it is readable to ‘screen reader’ which is a software by means of which a blind person can hear this. In addition, it delivers alternative information for an image due to some specific reason a user can’t view it such as in case of slow connection and an error occurred in the src attribute.

For example, the HTML for this image will appear something like this:

What do you know about RSS?

RSS stands for Really Simple Syndication is useful to frequently publish all updated works including news headlines, blog entries etc. This RSS document also known as web feed, feed or channel that incorporates summarized text including metadata i.e. authorship and publishing dates etc.

However, RSS feeds make the publishers flexible by syndicating the content automatically. There is a standardized file format XML that lets the information to be published once which can be visible to several distinct programs. Also, this make readers more ease to get updates timely by allowing them to subscribe from their favorite sites. OR “RSS is also stands with Rich Site Summary which denotes and the main role for using this is for syndication. Through syndicating you inform the search engine like Google to visit your blog or website often.”

What is Keyword Stuffing?

Keyword stuffing is considered to be an unethical search engine optimization technique (Black hat SEO Technique). Keyword stuffing occurs when a web page is loaded with keywords in the Meta tags or in content.

What is cloaking?

Cloaking is a technique which is used in Black Hat SEO that enables to create two distinct pages where the page content being presented to search engine spider is different from that which is being presented to user’s browser. This technique does not come under the guidelines of search engines.

What do you know about Keyword stemming?

It is the practice to find out root word from search query. For instance, a keyword like “playful” will be split to the word “play” by stemming algorithm that turns it possible. Thus, the search result appear on the screen will contain the word “play” in it.

What is topic modeling?

Topic Modeling is a technique used by search engines to clearly analyses and identifies the large volume of text on a webpage. Read more about topic modeling here: http://www.tdktech.com/topic-modeling.

What is Pagination in SEO?

Pagination is the practice of dividing a piece of content into different pages while at the same time allowing Google to better understand the important pages to be indexed. Read the Google's advice on using the pagination.

What Is Gray Hat SEO? (Gray hat=White hat + Black hat)

Gray hat SEO is SEO techniques that take more risks than white hat SEO techniques but aren't likely to get your site banned from search engines. Gray Hat SEO practices are neither the Black Hat nor White Hat technique. It is combination of both.

What are URL parameters?

URL parameters are the values/attributes passed in the URL of a webpage to fetch any data from the database or to alter the order/structure of data displayed on the webpage, This is an important thing to consider while doing SEO for websites which uses URL parameters, especially e-commerce sites because these many times creates the duplicacy of content, you can handle this duplicacy using the rel canonical attribute and the Google webmaster tools, read more about configuring URL parameters in Webmaster Tools.- URL Parameters

What is Google Algorithm?

Google Algorithm provides guideline about the website to the search engine and also provides daily and weekly basis new and updated page information.

What is Gadget Blogging?

Gadget Blogging are simple HTML and JavaScript applications that can be embedded in web pages and other application including blogger. Blogger is a great distribution platform for your gadget.

How to decrease the bounce rate of a webpage?

Using strong Call to Action within the text of the webpage (Known as contextual CTA), alongside with the content, improving design of the page, adding links to the related content, increase the speed of webpage loading, designing easy and user friendly navigation and overall creating a responsive design.

What is breadcrumb?

Breadcrumb is a website navigation system that clearly states the structure of website to both the users and the search engines, in case, making search engines clearly identify the structure of website, the micro formats tags for breadcrumbs should be embedded in the HTML.

What is rel-canonical?

We now support a format that allows you to publicly specify your preferred version of a URL. If your site has identical or vastly similar content that's accessible through multiple URLs, this format provides you with more control over the URL returned in search results. It also helps to make sure that properties such as link popularity are consolidated to your preferred version. For more info visit: - rel-canonical

Inside the <head> section of the duplicate content URLs:

Now, you can simply add this <link> tag to specify your preferred version:

<link rel="canonical" href="http://www.example.com/product.php?item=swedish-fish" />

What is infographics?

An infographic (information graphic) is a representation of information in a graphic format designed to make the data easily understandable at a glance. People use infographics to quickly communicate a message, to simplify the presentation of large amounts of data, to see data patterns and relationships, and to monitor changes in variables over time.

In the enterprise, infographics are used by all levels of management for high-level views of data. Infographics include bar graphs, pie charts, histograms, line charts, tree diagrams, mind maps, Gantt charts, and network diagrams. Such tools are often components of business intelligence software. As the amount of data being amassed in the enterprise and elsewhere increases, infographics are being used more and more frequently to help people understand the information contained in that data. For mor info about - Infographic

What is Rich Snippet?

Rich snippets is about providing Google with additional information about your web page so it can display more useful information to people searching Google.

Rich Snippets are the combination of structured data displayed in Google search results for better relevancy to the user and more data at a glance. Rich snippets are shown after Google identifies any micro formats (http://microformats.org/) structured tags embedded in your webpage coding, on sept 20th, 2012, Google also launched the new Rich Snippets testing tool and named it the structured data testing tool

In the example below when you search for ‘holiday in Ireland’ you see only one listing has an image and the others don’t. In short rich snippet is used for showing information by image, video, rating review by star or any event organized by you in Search Engine Result Page.- Rich Snippet

Google Pigeon Update?

Pigeon update — July 24, 2014

Google shook the local SEO world with an update that dramatically altered some local results and modified how they handle and interpret location cues. Google claimed that Pigeon created closer ties between the local algorithm and core algorithm(s).

Google “Pigeon” Updates Local Search Algorithm With Stronger Ties To Web Search Signal (SEL)

Google Updates Local Algo with More Web Based Signals - Turmoil in SERPs (Blumenthals.com)

Google Tag Manager for the Web and Mobile Apps

2014-09-10T23:53:00.002-07:00

Google Tag Manager allows you to quickly and easily update:

tags on your website (such as tracking and marketing optimization tags). You can add and update AdWords, Google Analytics, Floodlight, and non-Google tags from the Google Tag Manager user interface instead of editing site code. This reduces errors, frees you from having to involve a webmaster, and allows you to quickly deploy tags on your site. Read Google Tag Manager for the Web, below.

the configuration and flag values of mobile apps that you have created. Instead of rebuilding and deploying new binaries, you can use the Google Tag Manager interface to change configuration values (for example, timeout, ad position, game play dynamics) and turn on flag-enabled features in your mobile apps. Read Google Tag Manager for Mobile Apps, below.

Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags -- including conversion tracking, site analytics, remarketing, and more—with just a few clicks, and without needing to edit your website code. Take a quick look at how easy it is to set up an account and manage your tags.

What is a tag?

A tag is snippet of JavaScript that sends information to a third party, such as Google. If you don't use a tag management solution such as Google Tag Manager, you need to add these snippets of JavaScript directly to the source code of your site. In contrast, with Google Tag Manager, you no longer need to maintain each of these JavaScript snippets in your source code; instead, you specify the tags that you want to fire, and when you want them to fire, in the Google Tag Manager user interface.

How It Works

Google Tag Manager works via a container snippet, that you place on all your website pages. The container snippet replaces AdWords, Google Analytics, Floodlight, and other tags on your site. (For a list of supported tags, read Tags.) Once a container snippet has been added to your site, you update, add, and administer tags from your Google Tag Manager account.

Your Google Tag Manager account allows you to administer the tags for one or more websites. Although you can set up multiple Google Tag Manager accounts from a single Google account, you’ll typically only need one Google Tag Manager account per company. Read Setup and Workflow to learn more.

Setup for Web

To manage tags using Google Tag Manager, you’ll need to:

go to google.com/tagmanager to create a Google Tag Manager account (or to access an existing account).
create a container for your site in the account,
add the container snippet to your site, while removing any existing tags on your site.

You’ll then be ready to add tags to your site via the Google Tag Manager user interface. For more information, read Setup and Workflow.

Setup for Mobile Apps

go to google.com/tagmanager to create a Google Tag Manager account (or to access an existing account).
create a container for your app in the account (select the "Mobile Apps" option),
download and implement the Google Tag Manager for Mobile SDK.

Read Setup and Workflow (Mobile Apps) for details.

For more information about Google Tag Manager Visit: - https://support.google.com/tagmanager/answer/2574305?hl=en

Google Rolls Out Major Panda 4.0 SEO Update

2014-06-01T22:35:00.000-07:00

Google’s Matt Cutts announced on Twitter that they have released version 4.0 of the Google Panda algorithm.

Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.

As of last night (5.20.14) Google has confirmed via Matt Cutt’s Twitter account that they have rolled out their latest algorithm update, Panda 4.0. This puts an end to a large amount of speculation in the SEO community over the last couple of weeks and confirms Barry Scwartz’s theory that Google has been tinkering with their search engine algorithm lately.

It is too early to tell how the Panda Update is going affect your sites rankings, as there are always winners and losers with each update. Since the start of May we have already seen some sites gain in organic traffic and some lose organic traffic.A good example of a major site that has been impacted negatively is eBay.

Panda Who?

Panda was designed to deal with and eliminate any value of:

dupliciate content
short content pieces

This means there are a few things to focus on to make sure your content stays Panda-friendly.

Avoid duplicate content within your site and stay away from copying other people’s content.
Focus on creating your own unique, high quality content. I cannot express this enough. Take the time to write thought provoking and interesting articles that people would enjoy reading. Try to keep your articles to at least 600 words minimum! As well as always be sure to use videos and images where applicable.
Make sure all of your pages have unique title tags and meta descriptions. If there are duplicates please rewrite each individual one.

What does this mean for you?

Panda 4.0 was official released May 20th. It is designed to push down thin or low-quality content sites in the search results. It is still too early to see what is happening. Based on the data that is coming out at this point, Panda 4.0 looks to be a major algorithm update and NOT a simple data refresh.

This means Google has made significant changes to how it identifies sites. If you do not have an SEO agency to audit your site and content, you should. Your web site rankings could dramatically decrease if you’re not careful!

Clearly, Panda 4.0 is major update to the Google algorithm and is not a much smaller data update. Google has implemented 24 data updates since Panda was launched on February 24, 2011.

List of Best and Worst practices for designing a high traffic website

2014-04-27T23:22:00.001-07:00

Here is a checklist of the factors that affect your rankings with Google, Bing, Yahoo! and the other search engines. The list contains positive, negative and neutral factors because all of them exist. Most of the factors in the checklist apply mainly to Google and partially to Bing, Yahoo! and all the other search engines of lesser importance. If you need more information on particular sections of the checklist, you may want to read our SEO tutorial, which gives more detailed explanations of Keywords, Links, Metatags, Visual Extras, etc.

Keywords in <title> tag:- This is one of the most important places to have a keyword because what is written inside the <title> tag shows in search results as your page title. The title tag must be short (6 or 7 words at most) and the the keyword must be near the beginning.
Keywords in URL:- Keywords in URLs help a lot - e.g. - http://domainname.com/seo-services.html, where “SEO services” is the keyword phrase you attempt to rank well for. But if you don't have the keywords in other parts of the document, don't rely on having them in the URL.
Keyword density in document text:- Another very important factor you need to check. 3-7 % for major keywords is best, 1-2 for minor. Keyword density of over 10% is suspicious and looks more like keyword stuffing, than a naturally written text.
Keywords in anchor text :- Also very important, especially for the anchor text of inbound links, because if you have the keyword in the anchor text in a link from another site, this is regarded as getting a vote from this site not only about your site in general, but about the keyword in particular.
Keywords in headings (<H1>, <H2>, etc. tags):- One more place where keywords count a lot. But beware that your page has actual text about the particular keyword.
Keywords in the beginning of a document:- Also counts, though not as much as anchor text, title tag or headings. However, have in mind that the beginning of a document does not necessarily mean the first paragraph – for instance if you use tables, the first paragraph of text might be in the second half of the table.
Keywords in <alt> tags:- Spiders don't read images but they do read their textual descriptions in the <alt> tag, so if you have images on your page, fill in the <alt> tag with some keywords about them.
Keywords in meta tags:- Less and less important, especially for Google. Yahoo! and Bing still rely on them, so if you are optimizing for Yahoo! or Bing, fill these tags properly. In any case, filling these tags properly will not hurt, so do it.
Keyword proximity:- Keyword proximity measures how close in the text the keywords are. It is best if they are immediately one after the other (e.g. “dog food”), with no other words between them. For instance, if you have “dog” in the first paragraph and “food” in the third paragraph, this also counts but not as much as having the phrase “dog food” without any other words in between. Keyword proximity is applicable for keyword phrases that consist of 2 or more words.
Keyword phrases:- In addition to keywords, you can optimize for keyword phrases that consist of several words – e.g. “SEO services”. It is best when the keyword phrases you optimize for are popular ones, so you can get a lot of exact matches of the search string but sometimes it makes sense to optimize for 2 or 3 separate keywords (“SEO” and “services”) than for one phrase that might occasionally get an exact match.
Secondary keywords:- Optimizing for secondary keywords can be a golden mine because when everybody else is optimizing for the most popular keywords, there will be less competition (and probably more hits) for pages that are optimized for the minor words. For instance, “real estate new jersey” might have thousand times less hits than “real estate” only but if you are operating in New Jersey, you will get less but considerably better targeted traffic.
Keyword stemming:- For English this is not so much of a factor because words that stem from the same root (e.g. dog, dogs, doggy, etc.) are considered related and if you have “dog” on your page, you will get hits for “dogs” and “doggy” as well, but for other languages keywords stemming could be an issue because different words that stem from the same root are considered as not related and you might need to optimize for all of them.
Synonyms:- Optimizing for synonyms of the target keywords, in addition to the main keywords. This is good for sites in English, for which search engines are smart enough to use synonyms as well, when ranking sites but for many other languages synonyms are not taken into account, when calculating rankings and relevancy.
Keyword Mistypes:- Spelling errors are very frequent and if you know that your target keywords have popular misspellings or alternative spellings (i.e. Christmas and Xmas), you might be tempted to optimize for them. Yes, this might get you some more traffic but having spelling mistakes on your site does not make a good impression, so you'd better don't do it, or do it only in the metatags.
Keyword dilution:- When you are optimizing for an excessive amount of keywords, especially unrelated ones, this will affect the performance of all your keywords and even the major ones will be lost (diluted) in the text.
Keyword stuffing:- Any artificially inflated keyword density (10% and over) is keyword stuffing and you risk getting banned from search engines.
Links - internal, inbound, outbound
Anchor text of inbound links:- As discussed in the Keywords section, this is one of the most important factors for good rankings. It is best if you have a keyword in the anchor text but even if you don't, it is still OK. However, don't use the same anchor text all the time because this is also penalized by Google. Try to use synonyms, keyword stemming, or simply the name of your site instead
Origin of inbound links:- Besides the anchor text, it is important if the site that links to you is a reputable one or not. Generally sites with greater Google PR are considered reputable. Links from poor sites and link farms can do real harm to you, so avoid them at all costs.
Links from similar sites:- Generally the more, the better. But the reputation of the sites that link to you is more important than their number. Also important is their anchor text (and its diversity), the lack/presence of keyword(s) in it, the link age, etc.
Links from .edu and .gov sites:- These links are precious because .edu and .gov sites are more reputable than .com. .biz, .info, etc. domains. Additionally, such links are hard to obtain.
Number of backlinks:- Generally the more, the better. But the reputation of the sites that link to you is more important than their number. Also important is their anchor text, is there a keyword in it, how old are they, etc.
Anchor text of internal links:- This also matters, though not as much as the anchor text of inbound links.
Around-the-anchor text:- The text that is immediately before and after the anchor text also matters because it further indicates the relevance of the link – i.e. if the link is artificial or it naturally flows in the text.
Age of inbound links:- The older, the better. Getting many new links in a short time suggests buying them.
Links from directories:- Could work, though it strongly depends on which directories. Being listed in DMOZ, Yahoo Directory and similar directories is a great boost for your ranking but having tons of links from PR0 directories is useless or even harmful because it can even be regarded as link spamming, if you have hundreds or thousands of such links.
Number of outgoing links:- on the page that links to you The fewer, the better for you because this way your link looks more important.
Named anchors:- Named anchors (the target place of internal links) are useful for internal navigation but are also useful for SEO because you stress additionally that a particular page, paragraph or text is important. In the code, named anchors look like this: <A href= “#dogs”>Read about dogs</A> and “#dogs” is the named anchor.
IP address of inbound link:- Google denies that they discriminate against links that come from the same IP address or C class of addresses, so for Google the IP address can be considered neutral to the weight of inbound links. However, Bing and Yahoo! may discard links from the same IPs or IP classes, so it is always better to get links from different IPs.
Inbound links from link farms and other suspicious sites:- Presumably, this does not affect you, provided the links are not reciprocal. The idea is that it is beyond your control to define what a link farm links to, so you don't get penalized when such sites link to you because this is not your fault. However, some recent changes to the Google algorithm suggest the opposite. This is why, you must always stay away from link farms and other suspicious sites or if you see they link to you, contact their webmaster and ask the link to be removed.
Many outgoing links:- Google does not like pages that consists mainly of links, so you'd better keep them under 100 per page. Having many outgoing links does not get you any benefits in terms of ranking and could even make your situation worse.
Excessive linking, link spamming:- It is bad for your rankings, when you have many links to/from the same sites (even if it is not a cross- linking scheme or links to bad neighbors) because it suggests link buying or at least spamming. In the best case only some of the links are taken into account for SEO rankings.
Outbound links to link farms and other suspicious sites:- Unlike inbound links from link farms and other suspicious sites, outbound links to bad neighbors can drown you. You need periodically to check the status of the sites you link to because sometimes good sites become bad neighbors and vice versa.
Cross-linking:- Cross-linking occurs when site A links to site B, site B links to site C and site C links back to site A. This is the simplest example but more complex schemes are possible. Cross-linking looks like disguised reciprocal link trading and is penalized.
Single pixel links:- when you have a link that is a pixel or so wide it is invisible for humans, so nobody will click on it and it is obvious that this link is an attempt to manipulate search engines.
Metatags
<Description> metatag:- Metatags are becoming less and less important but if there are metatags that still matter, these are the <description> and <keywords> ones. Use the <Description> metatag to write the description of your site. Besides the fact that metatags still rock on Bing and Yahoo!, the <Description> metatag has one more advantage – it sometimes pops in the description of your site in search results.
<Keywords> metatag:- The <Keywords> metatag also matters, though as all metatags it gets almost no attention from Google and some attention from Bing and Yahoo! Keep the metatag reasonably long – 10 to 20 keywords at most. Don't stuff the <Keywords> tag with keywords that you don't have on the page, this is bad for your rankings.
<Language> metatag:- If your site is language-specific, don't leave this tag empty. Search engines have more sophisticated ways of determining the language of a page than relying on the <language>metatag but they still consider it.
<Refresh> metatag:- The <Refresh> metatag is one way to redirect visitors from your site to another. Only do it if you have recently migrated your site to a new domain and you need to temporarily redirect visitors. When used for a long time, the <refresh> metatag is regarded as unethical practice and this can hurt your ratings. In any case, redirecting through 301 is much better.
Content
Unique content:- Having more content (relevant content, which is different from the content on other sites both in wording and topics) is a real boost for your site's rankings.
Frequency of content change:- Frequent changes are favored. It is great when you constantly add new content but it is not so great when you only make small updates to existing content.
Keywords font size:- When a keyword in the document text is in a larger font size in comparison to other on-page text, this makes it more noticeable, so therefore it is more important than the rest of the text. The same applies to headings (<h1>, <h2>, etc.), which generally are in larger font size than the rest of the text.
Keywords formatting:- Bold and italic are another way to emphasize important words and phrases. However, use bold, italic and larger font sizes within reason because otherwise you might achieve just the opposite effect.
Age of document:- Recent documents (or at least regularly updated ones) are favored.
File size:- Generally long pages (i.e. 1,500-2,000 words or more) are not favored, or at least you can achieve better rankings if you have 3 short (500-1,000 words) rather than 1 long page on a given topic, so split long pages into multiple smaller ones. On the other hand, pages with 100-200 words of text or less are also disliked by Google.
Content separation:- From a marketing point of view content separation (based on IP, browser type, etc.) might be great but for SEO it is bad because when you have one URL and differing content, search engines get confused what the actual content of the page is.
Poor coding and design:- Search engines say that they do not want poorly designed and coded sites, though there are hardly sites that are banned because of messy code or ugly images but when the design and/or coding of a site is poor, the site might not be indexable at all, so in this sense poor code and design can harm you a lot.
Illegal Content:- Using other people's copyrighted content without their permission or using content that promotes legal violations can get you kicked out of search engines.
Invisible text:- This is a black hat SEO practice and when spiders discover that you have text specially for them but not for humans, don't be surprised by the penalty.
Cloaking:- Cloaking is another illegal technique, which partially involves content separation because spiders see one page (highly-optimized, of course), and everybody else is presented with another version of the same page.
Doorway pages:- Creating pages that aim to trick spiders that your site is a highly-relevant one when it is not, is another way to get the kick from search engines.
Duplicate content:- When you have the same content on several pages on the site, this will not make your site look larger because the duplicate content penalty kicks in. To a lesser degree duplicate content applies to pages that reside on other sites but obviously these cases are not always banned – i.e. article directories or mirror sites do exist and prosper.
Visual Extras and SEO
JavaScript:- If used wisely, it will not hurt. But if your main content is displayed through JavaScript, this makes it more difficult for spiders to follow and if JavaScript code is a mess and spiders can't follow it, this will definitely hurt your ratings.
Images in text:- Having a text-only site is so boring but having many images and no text is a SEO sin. Always provide in the <alt> tag a meaningful description of an image but don't stuff it with keywords or irrelevant information.
Podcasts and videos:- Podcasts and videos are becoming more and more popular but as with all non-textual goodies, search engines can't read them, so if you don't have the tapescript of the podcast or the video, it is as if the podcast or movie is not there because it will not be indexed by search engines.
Images instead of text links:- Using images instead of text links is bad, especially when you don't fill in the <alt> tag. But even if you fill in the <alt> tag, it is not the same as having a bold, underlined, 16-pt. link, so use images for navigation only if this is really vital for the graphic layout of your site.
Frames:- Frames are very, very bad for SEO. Avoid using them unless really necessary.
Flash:- Spiders don't index the content of Flash movies, so if you use Flash on your site, don't forget to give it an alternative textual description.
A Flash home page:- Fortunately this epidemic disease seems to have come to an end. Having a Flash home page (and sometimes whole sections of your site) and no HTML version, is a SEO suicide.
Domains, URLs, Web Mastery
Keyword-rich URLs and filenames:- A very important factor, especially for Yahoo! and Bing.
Site Accessibility:- Another fundamental issue, which that is often neglected. If the site (or separate pages) is unaccessible because of broken links, 404 errors, password-protected areas and other similar reasons, then the site simply can't be indexed.
Sitemap:- It is great to have a complete and up-to-date sitemap, spiders love it, no matter if it is a plain old HTML sitemap or the special Google sitemap format.
Site size:- Spiders love large sites, so generally it is the bigger, the better. However, big sites become user-unfriendly and difficult to navigate, so sometimes it makes sense to separate a big site into a couple of smaller ones. On the other hand, there are hardly sites that are penalized because they are 10,000+ pages, so don't split your size in pieces only because it is getting larger and larger.
Site age:- Similarly to wine, older sites are respected more. The idea is that an old, established site is more trustworthy (they have been around and are here to stay) than a new site that has just poped up and might soon disappear.
Site theme:- It is not only keywords in URLs and on page that matter. The site theme is even more important for good ranking because when the site fits into one theme, this boosts the rankings of all its pages that are related to this theme.
File Location on Site:- File location is important and files that are located in the root directory or near it tend to rank better than files that are buried 5 or more levels below.
Domains versus subdomains, separate domains:- Having a separate domain is better – i.e. instead of having blablabla.blogspot.com, register a separate blablabla.com domain.
Top-level domains (TLDs):- Not all TLDs are equal. There are TLDs that are better than others. For instance, the most popular TLD – .com – is much better than .ws, .biz, or .info domains but (all equal) nothing beats an old .edu or .org domain.
Hyphens in URLs:- Hyphens between the words in an URL increase readability and help with SEO rankings. This applies both to hyphens in domain names and in the rest of the URL.
URL length:- Generally doesn't matter but if it is a very long URL-s, this starts to look spammy, so avoid having more than 10 words in the URL (3 or 4 for the domain name itself and 6 or 7 for the rest of address is acceptable).
IP address:- Could matter only for shared hosting or when a site is hosted with a free hosting provider, when the IP or the whole C-class of IP addresses is blacklisted due to spamming or other illegal practices.
Adsense will boost your ranking:- Adsense is not related in any way to SEO ranking. Google will definitely not give you a ranking bonus because of hosting Adsense ads. Adsense might boost your income but this has nothing to do with your search rankings.
Adwords will boost your ranking:- Similarly to Adsense, Adwords has nothing to do with your search rankings. Adwords will bring more traffic to your site but this will not affect your rankings in whatsoever way.
Hosting downtime:- Hosting downtime is directly related to accessibility because if a site is frequently down, it can't be indexed. But in practice this is a factor only if your hosting provider is really unreliable and has less than 97-98% uptime. Try using a reputed hosting provider such as Hostgator for hosting.
Dynamic URLs:- Spiders prefer static URLs, though you will see many dynamic pages on top positions. Long dynamic URLs (over 100 characters) are really bad and in any case you'd better use a tool to rewrite dynamic URLs in something more human- and SEO-friendly.
Session IDs:- This is even worse than dynamic URLs. Don't use session IDs for information that you'd like to be indexed by spiders.
Bans in robots.txt:- If indexing of a considerable portion of the site is banned, this is likely to affect the nonbanned part as well because spiders will come less frequently to a “noindex” site.
Redirects (301 and 302):- When not applied properly, redirects can hurt a lot – the target page might not open, or worse – a redirect can be regarded as a black hat technique, when the visitor is immediately taken to a different page.

Introduction to Search Marketing

2014-04-01T03:57:00.000-07:00

When you enter a keyword into any search engine, you instantly get results (webpages) that are closely related to or match your search query.

Search marketing is divided into two disciplines, Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Search marketing is inbound marketing on steroids and is one of the most effective marketing methods in the digital marketing era.

First, what is SEO?

What is SEO?

SEO or Search Engine Optimization is the process of affecting a website’s visibility on the search engine results pages (SRPs) for a target set of keywords/keyphrases.

The higher the position of a webpage on the organic search results pages, the more “visible” the page will be.

How do search engines work?

Algorithms

Search engines use algorithms to calculate how worthy a page is to a relevant search query. There are hundreds of factors (Google uses over 200 ranking factors) that are used to calculate the authority of a webpage, and PageRank (based on a scale of 0 – 10) is one of them.

Google assigns PageRank to every webpage it crawls. When another website links to your website, some of its PageRank is passed on to you. The more sites there are out there linking to you, the higher your PageRank will be and the more trustworthy your site will look to search engines.

Crawling

Search engines use bots or “spiders” to crawl billions of pages across the web by following links they find from billions of pages around the web.

Indexing

Search engines then store the information it collects into its index.

Ranking

When a search query is entered, a search engine digs into its index for pages matching the user’s search query, then sorts and displays the most relevant results to the user.

The order in which the pages are displayed are calculated by search engine algorithms, taking into account hundreds of ranking factors. Each page is then given a ranking score.

In order to rank highly on the search engines, your site needs to score higher than all the other sites that are eligible to show up for a relevant search query.

However, be warned that if you engage in shady methods and try to deceive the search engines, you will get yourself burned. Google is very strict on sites that try to manipulate their rankings and if you’re caught doing so, your site will get penalized and removed from the SRPs a.k.a. the “Google Slap”.

Google Major Algorithm Updates: Panda, Penguin, Hummingbird

Every year, Google changes its algorithms some 500 times, that’s 1 – 2 times on average each day. Every once in a while, Google rolls out a major algorithm update, and when they do so, many sites suffer a drop in rankings while many others enjoy a raise in rankings.

Panda (2011)

Lower the rankings of low-quality sites.

Penguin (2012)

Decrease rankings of sites that engage in black-hat SEO.

Hummingbird (2013)

Relevancy and knowledge graph update (Semantic search).

Read Moz.com for more details on the Google algorithm change history.

What are some Black-Hat SEO techniques?

Cloaking – Displaying different results to search engines and users with the intent of manipulating SE rankings.

Mass acquisition of low quality links in a very short period of time.

Overuse of keywords in article title and/or content body in a weak attempt to boost rankings for relevant target keywords or key-phrases.

View Google’s content guidelines on various link schemes to avoid.

How do you do White-Hat SEO?

Well, just avoid doing Black-Hat SEO and you’ll be doing White-Hat SEO

We will cover essential on-page SEO such as image optimization, good internal linking structure, quality and uniqueness/originality of the content, and more later on.

SEO is divided into two parts – Internal SEO, and External SEO

To give you a better picture of SEO, let’s pretend you’re building a new shopping mall.

Before constructing your shopping mall, you first have to take into consideration internal and external factors. Most importantly, you have to take into consideration what makes a great visitor experience.

Internally, what is your shopping mall about? Is the theme of your shopping mall unique? Are different shop themes categorized into different levels? Do visitors find it easy to find their way around the mall?

Externally, have you taken the steps to put the word out that your shopping mall exists? Is your shopping mall listed in map directories, roadside signboards, or brochure stands in neighbouring malls?

If you’ve taken good care of both internal and external factors, chances are your mall will be booming with business.

Similarly, before building your website, have you considered…

Internally, what is your website about?

If you don’t even know what your site is about, it’s very likely search engines won’t as welIs your site’s theme unique in any way?

Search engines love unique content and will reward high quality content. On the other hand, duplicate or scraped content will not do well on the SRPs.

Are your content themes properly organized and well interlinked?

Websites that have clean site structure with content properly organized into different categories enable search engine spiders to easily crawl through internal pages and index them appropriately.

Do users find it easy to navigate through your site?

Search engines can detect whether users will find it easy or not to navigate through a site. A well-organized site provides a good user experience, which is precisely what search engines were built for in the first place. Sites with a clean structure and a clear purpose tend to rank higher on the SRPs.

Externally, have you made the effort to communicate with other webmasters in your related niche?

Search engines encourage you to actively participate in your community and provide value. Providing value to your community boosts your reputation and increases the chances of attracting inbound links to your site.

Are the chances of them linking to your site high?

Have you taken the initiative to share your content through popular social networking sites? If your content is interesting, share-worthy, and of high quality, chances are you will attract a lot of inbound links.

Do you have a lot of other sites linking to your site, increasing your popularity?

The more inbound links (backlinks) you acquire, the more trustworthy search engines will deem your content.

If you answered yes to all the above questions, you’re doing great SEO!

Search engines were built by humans, for humans. Focus your site on delivering a great user experience and you can rest assure that your site will do well on the search engines.

How Can SEO Enhance Your Overall Digital Marketing Strategy?

Improve Overall User Experience On Your Site

Having good knowledge on the topic of internal SEO and on-page ranking factors will help you better organize your site structure (arranging different categories according to specific themes) to deliver a great user experience, construct a good internal linking structure for better user navigation, and make your site more engaging, resulting in higher conversion rates.

Increase Offline Sales

Help your customers find you better with local directory listings such as Google Places, Yelp, and Street Directory.

80% of internet consumers in the product awareness stage conduct research online before deciding whether or not to make a purchase.

Online Reputation Management

Protecting your online reputation is getting more and more important these days as more and more consumers search for brand names on search engines instead of just entering the direct url i.e. “brandname.com” and the last thing you want them to see is a bad review of your company ranking above your company website.

Read more about Google Bombing.

Enhance Your Social Media Marketing Campaigns

By understanding search engine ranking factors and social signals, you will be able to make well-informed decisions when strategizing your social media marketing campaigns.

For example, knowing that Google uses social signals from Google Plus, Facebook, Twitter, Social bookmarking sites, etc, you can better decide where you should focus your social media SEO campaigns on. (Inbound links from Google Plus Pages with many good reviews and blogposts with many +1s, likes, tweets, and reshares tend to give a boost in rankings.)

Mark Traphagen does a personal case study explanation on how Google Plus Profiles and Pages Gain Search Authority.

How Do You SEO a Website?

Today I want to discuss on the topic of SEO or Search Engine Optimization. Search Engine Optimization is a form of art. It requires in-depth knowledge and understanding of how search engine algorithms work, quite a bit of skill, a lot of hard work, and persistence.

So what determines whether a website gets ranked on the top pages of Google? Let’s break it down here. SEO can be broken down into two separate disciplines – Internal SEO, and External SEO.

Internal SEO (On-page SEO)

2014-04-01T03:43:00.002-07:00

Step 1: Keyword Research: Competitive Market Research

Long-tail keywords

When starting out, you want to look out for as many long-tail keywords as you can. Long-tail keywords (more words) are not as difficult to rank highly for as generic keywords (fewer words). Long-tail keywords are also more specific to a user search query and are more likely to result in a conversion.

Start with a generic theme i.e. “Website Design”, if you are a web designer, then expand your list of keywords from there i.e. “Ecommerce Web Design”, “Affordable Web Design”, etc… Use the Google Keyword Planner to conduct your keyword research.

Researching for new keywords

If you’re building a brand new site, keyword research should be the first thing you do before filling up your site with content. If you’re already running a site, it is also good practice to constantly expand your list of target keywords.

Keyword research can help you discover what consumers are actually searching for. When you know what your consumers are looking or asking for, you can better design your content to answer their queries by speaking to them in their language. For example if you know people are searching for the exact keyphrase “How do you make a website”, you can create an article titled “How to Make/Create a Your Own Website”.

You can develop a variety of content ideas just by going through your list of keywords.

Analyzing existing keywords that your site is already ranking for

If your site is already up and running for some time, you may want to sign up for Google Analytics (if you haven’t already) and check which keywords your current visitors have been using to get to your site. These keywords in your analytics report are likely the keywords that you are already ranking well for, so you want to put more focus on them first.

Once you’ve identified these keywords, the next step is to focus your internal optimization efforts on these keywords in the next 3 steps – Organizing site structure, constructing content, and on-page optimization.

Step 2: Organizing Site Structure: SEO Siloing (Website Theming)

Remember the shopping mall example? Let’s say you love electronic products and your focus is on building the largest electronics shopping centre in town. If your shopping mall has a specific theme i.e. Electronics Centre and all retail shops in your shopping mall are dealing with electronic goods and categorized into different electronic themes at different levels, as opposed to a generic theme i.e. Downtown Shopping Mall with only a few electronic retail shops, chances are your Electronic Centre will stand out in consumers’ minds whenever they think of buying any electronic products.

Similarly, Google and other search engines like Yahoo! & Bing give preference to theme-specific sites when deciding which results to show for a relevant user search query. But if you’ve already built a multi-themed site and want to rank for themed-specific search terms, it’s not the end of the world.

Introducing SEO Siloing or Website Theming

As mentioned, Google, Yahoo! & Bing favour sites that are theme-specific. Sites with clear structures, relevant high-quality content, and written in clean and neat code (no flash, minimal javascript, use HTML for most of their site) also tend to do very well in the search engines.

Therefore it is safe to assume that you do not need to have only one topic on any one site in order to rank well for a theme-specific keyword.

Another scenario would be a box of macarons.

1^st Scenario: A box of Green Macarons, Yellow Macarons, and Pink Macarons mixed together.

In this scenario, search engines will likely classify this site as “A box of Macarons”.

2^nd Scenario: A box of Green Macarons, A box of Yellow Macarons, A box of Pink Macarons all separated into different boxes.

In the second scenario, search engines will likely classify these 3 sites as… A box of Green Macarons, A box of Yellow Macarons, A box of Pink Macarons.

3^rd Scenario: A box of Green Macarons, Yellow Macarons, and Pink Macarons organized into separate sections.

In the third scenario, search engines can clearly distinguish between the 3 different themes of macarons and index them according to their specific themes.

So what is a silo in terms of SEO?

A silo is a group of theme-specific subjects or topics in a website.

What is SEO siloing and why is it important in search engine optimization?

SEO siloing is the process of organizing different groups of content topics into specific categories. Much like a bookstore organizing different genres of books into different sections.

In terms of SEO, this organizational structure is very important in order for the search engines to understand the theme and intention of your website and rank your site accordingly.

There are two methods of SEO siloing. Physical siloing and Virtual siloing.

Physical Siloing

Physical siloing is organizing similar-topic content into similar categories or directories. Much like organizing your computer files into different folders.

Virtual Siloing

Virtual siloing on the other hand, is utilizing internal links to relate subject-specific content to one another. i.e. linking from one blogpost to another, whereby both blogposts exist in different directories or categories.

Sitemaps

You also want to create a HTML or XML sitemap and submit it to the search engines. It’s recommended to include a HTML sitemap for your visitors to refer to and an XML sitemap to submit to the search engines.

You can create your sitemap using free sitemap generator tools like http://www.xml-sitemaps.com/

In order to submit your sitemap to Google, you will need a Google Webmaster Tools account.

Step 3: Constructing Content: Creating Your Landing Pages

What are landing pages?

Landing pages are the pages that your visitors directly land onto when they click on a search result. It is important that your landing pages capture your visitor’s attention and lead them to the inner pages of your site.

If your landing page doesn’t answer the search query or isn’t compelling enough and majority of visitors landing on your landing page click the “back” button and go back to the search results, you’d likely see your rankings dipping over time.

There are three steps you should follow in order when constructing your landing pages:

1) Plan your article using your researched keywords.

2) Write your article, keeping your keywords in mind.

3) Insert your keywords where appropriate. In the title tag, content body, image alt tags, and subheadings.

Step 4: On-Page Optimization: On-Page SEO Factors

Once you’ve completed steps 1 to 3, you’re ready for step 4 of the internal SEO process.

Refer to the above diagram when performing on-page SEO.

Internal SEO takes care of the internal ranking factors of the website i.e:

Page titles
Site speed
Ease of navigation
Keywords in title tags
Keywords in content body
Keywords in meta description
Keywords in image title and alt tags
Keywords in URL

External SEO (Off-page SEO)

2014-04-01T03:27:00.000-07:00

What is external SEO all about? External SEO, more commonly known as off-page SEO is basically link building/marketing – Acquiring the most relevant backlinks from as many relevant high authority sites to achieve and maintain high rankings on the SRPs. A relevant backlink is an inbound link from one of the pages (with relevant meta information such as the title, description, etc.) of another similar-topic website.

Planning a successful link building campaign

In order to plan and execute a successful link building campaign for your site, you first need to understand that link building is a long and tedious process. One that requires skillfulness and extensive knowledge on the topic of SEO.

However if you persevere, stick to white-hat rules of SEO, animal-proof (Panda, Penguin, Hummingbird) your SEO campaigns by staying updated, you will eventually taste the fruit of success.

Fundamental off-page SEO concepts

Before we begin the link building process, let’s first go through and understand some fundamental concepts.

What is a backlink?

A backlink is an inbound or incoming link (hyperlink) to a particular website, referenced from another website. Search engines rely on links to crawl the web and evaluate the authority and relevance of millions of websites.

What is an anchor text?

An anchor text is the text you click on that takes you to a referenced url. i.e. (This sentence is an anchor text).

It is recommended that the anchor texts of inbound links be diverse (mix of target and non-target keywords, brand mentions, synonyms of target keywords, non-related words, etc.) and not all “exact match” to the target keyword that a site is aiming to rank highly for on the SRPs.

A link profile with majority of inbound links that have exact-match anchor texts looks very unnatural, and search engines will devalue these inbound links or even de-index the site.

Anatomy of a Strong Backlink

High domain authority
High PageRank
High TrustRank
Relevant co-citations
Relevant page title
Relevant content topic
Target keywords in anchor text
Placed in main content area
Age of page
Age of backlink
Dofollow link

All inbound links pointing to a website’s main domain (www.example.com) as well as its internal pages contribute to the domain authority.

Getting a backlink from a high domain authority site is always valuable. Sometimes, that is all you need in order to get on the 1^st page of Google for a target keyphrase.

High PageRank

PageRank is only one of over 200 ranking factors which Google uses to calculate and decide which page should rank over another.

Inbound links pointing specifically to an internal page of a particular website contributes to the PageRank of the specific page.

However if a page of say PageRank 6 has two outgoing links, the outgoing PageRank is diluted into half (PageRank 3 each).

With everything else equal (i.e. Relevant page title, equal number of backlinks, etc.), a site with a higher PageRank will rank above the site with a lower PageRank.

High TrustRank

Sites that receive a lot of quality relevant inbound links are more trusted than sites that receive lots of inbound links from low-quality, spammy sites.

Getting a link directly from a very trusted site such as Entrepreneur.com will increase your site’s TrustRank tremendously. Obtaining a second-tier, third-tier, or fourth-tier link will also increase your site’s TrustRank but the value starts to drop the further it goes.
Let’s have a look at the following scenario:

Your website provides financial consultation and you are not able to get a link directly from Entrepreneur.com. However you’re able to obtain a third-tier link from one of the websites that Entrepreneur.com links to.

Entrepreneur.com => Financesite.com => Bizservices.com => Yourfinancialsite.com

100% TrustRank => 50% TrustRank => 25% TrustRank => 12.5% TrustRank

The above figures are made up and only used to demonstrate the point.

Relevant Co-citations

If you are getting inbound links from an external page (Page A) and it is linking to Page B and Page C which are both relevant to your site’s content topic, this is a strong signal to search engines that your site is relevant to that particular topic.

Relevant Page Title

The page title should summarize the page’s content topic. Or rather, the main content topic should reflect the title of the page. Search engines use the page title as an important ranking factor when it comes to displaying relevant search results to the user.

Relevant Content Topic

Similar to the above Relevant Page Title ranking factor, an inbound link from a page with relevant content topic to your site will increase your relevancy score.

Target Keywords in Anchor Text

The anchor text of a link is another ranking signal that search engines use. The wide-spread belief before the 2012 Google Penguin Update was that a keyword rich anchor text was a strong ranking factor.

As a result, many webmasters started over-optimizing their inbound anchor texts by stuffing their target keywords in (exact match), in attempt to manipulate their rankings. Majority of the sites with over-optimized keyword-rich anchor texts who were hit by the update saw a big drop in rankings.

Post-Penguin, anchor texts should not be over-optimized. i.e. If you want to rank for “financial consultation”, your anchor texts shouldn’t all be “financial consultation”. There should be a good mix of different types of anchor text. It should sound natural as if someone were to mention your brand name in a conversion.

Here are a few examples of the different types of anchor texts a property/real estate website should have a good mix of:

Exact match – “Properties for sale”

Broad match – “List of properties for sale” or “Properties for sale in [country]”

Synonyms and related search terms – “Condos for sale” or “Private property for sale”

Brand mentions – “Realtoria Property Investment Firm”

Non-related – “visit this page” or “click here”

It’s good to have a couple of inbound links with exact match anchor text from high domain authority sites. Just make sure it looks natural and doesn’t make up the majority of your backlink profile.

Placed in Main Content Area

The location of the backlink is also an important factor. A footer link isn’t worth as much as a sidebar link, and a sidebar link isn’t worth as much as an editorial link in the main content section.

Age of Page

How long a page has been in Google’s index is also a ranking factor. Creating a website is getting much simpler. There has been an increasing number of fly-by-night sites and many webpages come and go frequently. Therefore the older the page, the more trustworthy it is (provided it is frequently updated).

Age of Backlink

Similarly, the older the backlink, the more TrustRank it gets.

Dofollow Link

Dofollow links are regular links without the rel=“nofollow” attribute in the HTML code and they allow PageRank or Link Juice to be passed on to the linked page.

Example of a regular dofollow link (allows PageRank to be passed on):

<a href=“http://example.com/”>anchor text</a>

Example of a no-follow link (doesn’t allow PageRank to be passed on):

<a href=“http://example.com/” rel=“nofollow”>anchor text</a>

While you’re in the process of acquiring dofollow links, you also want to obtain nofollow links.

Although you won’t get any PageRank from a nofollow link, the main reason you also want to include nofollow links in your link profile is that search engines are able crawl a nofollow link and read its anchor text.

Even though you don’t get any PageRank flow, you’d still be awarded points for relevancy. Not to mention a link profile with thousands of dofollow inbound links and without a single nofollow backlink looks a little fishy.

External SEO is mainly link building. And although link building can be a very tiring process, you will taste the sweetness of success if you persevere. Let’s summarize some of the ways you can build backlinks.

Joining blog networks
Social Bookmarking
Participating in forums
Guest posting
Directory submission
Business Listings
Blogging

In order for your site to rank well on top of the search engines, you need to have both your site’s internal and external SEO well taken care of. The keywords you want to rank for should always be present in your page titles, a couple of them as anchor text links, and a well diversified portfolio of backlinks. Also take note of white-hat and black-hat SEO.

Keyword Planner — The New Keyword Research Tool From Google AdWords

2014-03-04T02:50:00.000-08:00

If you’ve ever used the Google Keyword Tool and/or AdWords Traffic Estimator in the past, take note here – the new Keyword Planner will most certainly replace both tools in the near future, and your workflow will undoubtedly change as a result.

What’s A Keyword Planner, Anyway?

The Keyword Planner is a more focused version of the GoogleAdwords Keyword Tool and AdWords Traffic Estimator tool, and the focus is on doing one thing only: to make it easier for advertisers to get through the process of creating new ad groups and ad campaigns, which is the key to getting your PPC accounts off to a good start.

It differs from the existing Google Keyword Tool and AdWords Traffic Estimator tools in that the old tools were more general purpose, unstructured tools. They could be used for just about anything, including Keyword Research for SEO. This new tool, on the other hand, is more like an ultimate AdWords campaign building workshop.

The Keyword Planner has a “wizard” type interface. The first step in the process is to determine how you’re going to go about creating your ad campaigns and ad groups. You’re asked to pick one of 3 possible paths:

Search for Keyword and Ad Group Ideas
Enter or Upload Keywords to get Estimates
Multiply keyword lists to get Estimates

In Part I of SEO Keyword Research we will conduct a brief website analysis and start researching keywords using the Google AdWords keyword tool.

Searching For Keyword & Ad Group Ideas

Most of the time when creating a new campaign in AdWords, you’ll need to rely on Google to provide you with keyword suggestions to pick from. Therefore, the primary flow through the Keyword Planner is to “Search for keyword and ad group ideas.”

Clicking on that option whisks you off to the next stage of the Keyword Planner, which provides a robust keyword workbench for researching and picking keywords to add to your AdWords account,the Keyword Planner lets you brainstorm keywords using any or all of the following three methods:

By Keyword: you can type in a word or phrase relevant to your business
By Landing Page: by entering a landing page on your site (or any competitor’s webpages, for that matter), the Keyword Planner will scan and infer keywords that are relevant to those pages
By Product Category: you can select from one of thousands of pre-defined keyword categories

Filtering Keywords From Your Keyword Plan

Additionally, the Keyword Planner provides robust filtering capabilities so you can be super picky with what keywords you choose to add to your PPC account. For example, you can filter keywords based on the following ways:

Average CPC: include or exclude keywords that fall above or below a desired Cost Per Click
Estimated Search Volume: include or exclude keywords that fall above or below a desired monthly search volume
Keyword Competition: you can narrow your list based on estimated advertiser competition
Exclude Keywords Already In Your Account: the Keyword Planner can automatically exclude keywords that are already in your own AdWords account to avoid having duplicate keywords
Filter by Keyword: you can specify to include or exclude keywords containing specific terms

In Part II of SEO Keyword Research we will analyze and select keywords based on their competitive nature.

List View Vs. Grouped View

One nice feature is the ability to view keywords in the Keyword Planner that appear either in list view or in grouped view – this is analogous to the concept of keyword niches and keyword lists.

Your “Keyword Plan”

As you discover promising terms looking at individual keywords or keyword groupings, you have the ability to add them to “Your Plan,” which is a temporary storage area for saving interesting-looking keywords and keyword groupings for later.

The Keyword Planner maintains state for the duration of your session – keywords that you add to “Your Plan” are saved while you’re in the process of looking for keywords.

This is a nice change — previously, when using the Google Keyword Tool and AdWords Traffic Estimator separately, there was a bit of a disjointed workflow where you had to save the results of the Google Keyword Tool, then open the file and copy/paste it as input to the AdWords Traffic Estimator. These two separate processes are now integrated into a single, seamless one.

When you’re done picking keywords and adding them into “Your Plan,” click on the Get Estimates and Review Plan button.

Getting Estimates & Reviewing Your Plan

The next stage of the Keyword Plan process involves setting a keyword bid and daily budget for your portfolio of keywords and keyword groupings.

Since keyword volume and CPC bid estimates are based on your budget, bid, location and other competitive factors, you’ll need to provide Google with some information in order to customize your estimates.

For example, you could enter a bid of $50 and a daily budget of $2,000.00 and click on the Get Detailed Estimates button — the Keyword Planner will then generate daily estimates for Clicks, Impressions, Average ad position and costs.

Once finalized, you can download your detailed keyword plan in a variety of different formats, such as Excel or AdWords Editor CSV.

Enter Or Upload Your Own Keyword List

Another way of running though the Keyword Plan process is to start using your own keyword list. Sometimes, when creating a new campaigns, you may be fortunate enough to already be sitting on a treasure trove of keyword data (for example, several years of Web analytics data, including valuable keyword referral data).

If you’re in this enviable position, it may make sense to start the campaign creation process using your own keyword list rather than the generic keyword suggestions you get from the Keyword Suggestion Tool.

When you press the Get Estimates button, you’ll be taken through the rest of the Keyword Plan process as described above — the only difference is that you’ll be looking at your own keyword list rather than the generic keywords suggested via the Google Keyword Tool.

Multiplying Keyword Lists Using Keyword Planner

A third and final way to work thorough the Keyword Planner is to mash-up and multiply keyword lists. For example, you might want to multiply a bunch of names of products with colors and word modifiers to come up with every imaginable keyword permutations, as shown below:

Note that you can have up to three lists to mash up, and clicking on the Get Estimates button brings you to the next stage of the Keyword Planner. The only difference between this and the other two methods is that you’ll be looking at your own keyword list based on the mash-up of the lists you provided.

I personally don’t like this option very much because your mashed-up keyword lists may bear little or no resemblance to how people naturally search for those words, though perhaps you could use this method if you absolutely don’t want to miss any possible keyword permutation.

Summary

The new Keyword Planner tool supports various workflows for building ad groups and campaigns either starting from scratch, or based on your existing lists, and provides more cohesive user experience by integrating the keyword selection, grouping, analysis and filtering aspects of the keyword selection workflow.

If you’re lucky, you can find the Keyword Planner tool in your AdWords account today. According to my contacts at Google, as of two weeks ago, it was enabled in only 5% of accounts. At that time, it took me 67 tries to finally find an account with the Keyword Planner; but as of today, I’m finding it in roughly one out of every 5 accounts. It appears that Google is opening up Keyword Planner access to a greater number of accounts over time, so hopefully you’ll see it in your account soon!

Here are the five reasons why I love the new keyword planner

You can use it to spy and swipe your competitor's keywords
You can find local keywords a lot faster (there's a bonus in this post)
This is a wonderful tool for people looking for niche markets and other topics to blog about
Create adwords campaigns easily
Use it as a guide to create a silo structure for your site (this is huge for relevance)

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Keyword Planner — The New Keyword Research Tool From Google AdWords