Search Engine Journal

How Do You Motivate a Search Engine? Motivate a Customer!

Stoney G deGeyter — Mon, 21 May 2012 18:00:09 +0000

Successful SEO is all about leveraging the right amount of motivation. There are a lot of technical aspects of SEO. But really, take all the techno-mumbo-jumbo away and what you’re left with is concepts of how to motivate search engines to pay attention to your site and apply the right amount of “value” to it [...]

Learn: SEO Lingo Defined

Sujan Patel — Mon, 21 May 2012 16:00:37 +0000

While there are plenty of great articles on the Search Engine Journal website that dissect current SEO best practices and provide excellent recommendations to current webmasters, all the advice in the world won’t make a difference in your website’s success if you don’t understand the terminology that’s being used in the first place! So if [...]

How You Can Rank a New Site Higher Than an Old Site

Neil Patel — Mon, 21 May 2012 13:00:35 +0000

In the world of SEO, there is a common belief that an old domain will always beat out a new domain in search rankings. In other words, the older the domain the better. The truth of the matter is that’s simply not true. With the right strategies a new domain most certainly can beat out [...]

Interview with Lynsey Little from Distilled

Melissa Fach — Fri, 18 May 2012 18:00:15 +0000

Our industry’s conferences are a lot of fun, and of course educational. In the past few years several companies, like Distilled, have been offering smaller conferences which allow attendees to get to know each other better and have more contact with experts in the field. Distilled has been offering conferences for the past three years. [...]

Friday Humor: Game of Thrones

Melissa Fach — Fri, 18 May 2012 16:00:56 +0000

Since HBO took the Game of Thrones books and created a fantastic show the books and the series have taken off. The show is great and the books are fantastic! I have collected some funny Game of Thrones items for fans everywhere. Oh and remember, Winter is Coming! Are you ready? Disclaimer – If you [...]

Where Our Social Media Efforts Are Best Served

Dave Thomas — Fri, 18 May 2012 14:00:29 +0000

For many small businesses, their ability to make a profit or keep their heads just above water hinges on being able to successfully promote their companies. In today’s day and age, part of those promotional efforts revolve around social media and the ability to interact with both current and potential customers. As many of us [...]

Twitter Supports Do Not Track Privacy Feature

David Angotti — Fri, 18 May 2012 12:00:57 +0000

Ed Felten, the Federal Trade Commission’s chief technology officer, recently announced that Twitter is now providing support for the Do Not Track feature. The feature, which was initially proposed by researchers in 2009, was first implemented by Mozilla Firefox in early 2011. Since that time, Internet Explorer, Safari, and Opera have all added support and [...]

A Broader View of Link Building

David Zimmerman — Thu, 17 May 2012 18:00:53 +0000

I once read a provocative question by Eric Ward (that I will paraphrase): “If the search engines went away tomorrow, how would anyone find your website?” Now, you might say, “That is a big ‘IF’- Google isn’t going anywhere anytime soon.” Then again, if you were hit by one of the recent algorithm changes, Google [...]

Penguin or Panda? How To Determine Which Google Algorithm Update Impacted Your Website

Glenn Gabe — Thu, 17 May 2012 16:00:32 +0000

Ever since Google rolled out Penguin 1.0 on April 24th, I’ve been heavily analyzing websites that were hit by the update (I’ve now analyzed close to 75 websites hit by Penguin). Based on my analysis, I have written several posts covering my findings. In my latest post, An Update from the Over Optimization Front Lines, [...]

SEO in 2012: The Best of Times or the Worst of Times?

Scott Cowley — Thu, 17 May 2012 13:00:41 +0000

I don’t like trying to package everything that’s happening in our industry into a neat little box, because it’s like trying to describe the cause of the Civil War in two sentences. I’m likely to leave some things out, overstate some factors, and unintentionally offend some people. But I do think that an individual perspective [...]