Search Engine Journal» Ann Donnelly

How to Get Twitter Followers

Ann Donnelly — Mon, 23 May 2011 13:00:06 +0000

When I am training people in how to use Twitter, the question asked most often is “How do you get Twitter followers?” When you are just starting out, you may not know any people that are on Twitter and don’t have any idea of where to start. Automatically add Twitter Followers Learn Twitter tactics! If [...]

Web Content – 6 Free Tools to Generate Great Ideas (and all from Google)

Ann Donnelly — Mon, 18 Apr 2011 14:10:43 +0000

Even if search engine optimization is not part of your job description, you still need to come up with topics for content that is relevant to the web users you are trying to reach. Whether you are looking to write pages of content for your website, quick posts for Twitter or an interesting nugget for [...]

Meta Description and Content Management Systems – SEO and Social Media Factors

Ann Donnelly — Mon, 14 Mar 2011 14:00:37 +0000

Most of us know that while the search engines no longer consider the meta description in their ranking factors, this element of your page is still important in getting traffic to your site. How Meta Descriptions are used on Search Engines and Social Media Websites 1. While not a ranking factor, the meta description is [...]

Internet Marketing as a Team – 10 Steps to Success

Ann Donnelly — Tue, 15 Feb 2011 13:30:06 +0000

When it comes to working on an internet marketing project, are you the strong solo player or do you work well interacting with other internet marketing professionals? Most of us in online marketing feel very strongly that our ‘branch’ of the industry – SEO, PPC, etc. – is the most important part of the process [...]

Facebook Competitions – 5 Things You Should Know Before You Start One

Ann Donnelly — Mon, 10 Jan 2011 14:20:07 +0000

There are two big challenges in using Facebook for business: building the number of ‘Likes’ for your Page and getting your posts noticed on a user’s Wall among the numerous posts by a user’s Friends and other Pages that are so easy to ‘Like’ these days. Many businesses are running competitions on Facebook as a [...]

Online Marketing in 2011: 4 Things to Do Now to be Prepared

Ann Donnelly — Mon, 06 Dec 2010 14:38:31 +0000

This is the time of year that many of us are thinking about what we didn’t do in 2010 and what we should do for 2011. Even professional online marketers have a long ‘to do’ list of things to improve their online marketing performance – made up of tasks to specifically improve ROI or something [...]

Timing is EVERYTHING in Online Marketing

Ann Donnelly — Mon, 08 Nov 2010 14:37:07 +0000

There are three main factors dealing with time and online marketing and each one is critical to successful online marketing campaigns: Time Management When I ask most people why they are not using social media more, most answer that they do not have the time. On the other hand, many complain about how much time [...]

Get Focused for a More Effective Online Marketing Campaign

Ann Donnelly — Mon, 18 Oct 2010 14:00:16 +0000

When you are first starting out in business you may put all of your efforts into whatever marketing you can afford or have time to do: taking classified ads in local papers, setting up a diy website, signing up on all the social networking sites, sending direct mail letters by post, going to networking meetings, [...]

Social Media Marketing – NOT for Everyone?

Ann Donnelly — Mon, 06 Sep 2010 14:26:42 +0000

After 10 years of preaching the merits of search engine optimization to sceptical business owners, I’ve found there’s a new challenge in online marketing and it’s a funny one. Nearly all business owners I meet think they should use social media marketing to promote their businesses, but a good number have a real aversion to [...]

Pay Per Click versus SEO – Arch Enemies or Kissing Cousins?

Ann Donnelly — Mon, 16 Aug 2010 13:58:04 +0000

Despite what the title may first imply (and many of those who know me think), It does make me laugh a bit when I see someone paying for PPC for phrases that they could easily do well in organic search results for – with just a bit of SEO work. And it makes me cry [...]