Search Engine Optimization and Marketing News provided by Cumbrowski.com

Happy 4th of July!

2009-07-04T07:00:43Z

It’s a Saturday, so I know you’re not going to work hard today anyway. For those in the US, I hope you enjoy your hot dogs and fireworks!

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Making a John Q Public account on Google

2009-07-04T01:43:11Z

One of the advantages of working at Google is that you get to see neat products and features before the rest of the world does. But that can also be a disadvantage. Sometimes I’d like to talk about a fun Gmail Lab or a new Calendar feature but I’m honestly not sure whether the outside world can see the new feature. I don’t want to leak something...

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We’re All SEO Tools

2009-07-03T21:39:58Z

SEO is Dead: Long Live Competitive Webmastering My friends at OutspokenMedia just published an outline of their SEO audit process. It looks exactly like what should be in a webmastering 101 course. From my perspective, it has nothing to do with search engine optimization, except that search engines control the flow of almost all of the [...]

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Video Recap of Weekly Search Buzz :: July 3, 2009

2009-07-03T23:05:00Z

In this week's video recap, we discuss the July Google webmaster report, a lot has happened over the past 30 days. Google may have had a PageRank quirk. Google penalized the porn industry and then reversed it. Google is messing...

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Daily Search Forum Recap: July 3, 2009

2009-07-03T21:00:00Z

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web....

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3 Ways To Deal with Authorize.NET Downtime

2009-07-03T20:05:04Z

Authorize.NET dropped the ball again on July 3, 2009. Authorize.NET was down from approximately 03:15 EST, and they're still not 100% up @ 15:51 EST. That's pretty much 12 hours. 12 hours of downtime when you're dealing with money is really awful, and I won't even go into the details re: that. Here's the thing. [...] Related posts:Tell Your...

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Steve Chicken Little Ballmer

2009-07-03T19:20:39Z

by Sage Lewis Microsoft's Steve Ballmer has some pretty extreme views for the business world. I think he might be looking in the mirror too closely when he talks about the business world as a whole. Check out our small business news site.

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Google Added 25% to Chinese Ad Revenue

2009-07-03T18:33:56Z

After their recent skirmish with the Chinese government over Internet porn, Google China is back online. And they’re already optimistic: apparently they’re poised to announce a Q2 revenue increase in China of 25% over the previous quarter. (And in this economy, that’s not just great; that’s phenomenal!) Brand Republic reports that Google China...

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Reading of the Dec. of Independence

2009-07-03T16:32:40Z

I listened to the reading of the Declaration of Independence on NPR this morning. Aside from one unfortunate characterization of Native Americans it’s a remarkable document, written by one person: Thomas Jefferson. And the reading by all the NPR reporters is both interesting and powerful. Listen to the whole thing; it’s only about five or so...

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Search Ads Less Helpful than TV, Newspaper

2009-07-03T16:33:53Z

The results of a new poll from Harris Interactive indicate that Internet advertising isn’t as effective as search engine marketers would like to think. When asked what medium’s ads were most helpful in making purchase decisions, the 2500+ American respondents indicated that first television, then newspapers, then search engine ads. Internet banner...

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Trade Groups Outline New Behavioral Advertising Standards

2009-07-02T18:05:41Z

In January, four trade groups announced that they would be developing behavioral advertising standards. The groups are The American Association of Advertising Agencies (AAAA), The Association of National Advertisers (ANA), The Direct Marketing Association (DMA), and The Interactive Advertising Bureau (IAB). The standards have now been released...

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Google Shrunk its Search Results Page

2009-07-03T16:09:26Z

Honestly I didn’t notice the difference until I read from Mashable that Google have changed the way it displays search results. As usual, I couldn’t find any announcement about it at the Official Google Blog. So, I take it to mean that Google may still be ironing out some kinks related to this “enhancement.” So, what are the changes? There are...

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As Google Book Search Gets Better, Here Comes the Anti-Trust Regulators

2009-07-03T15:39:05Z

So while U.S. Anti-Trust Regulators are planning to investigate Google’s deal with book publishers to settle copyright issues amounting to $125m, Google continues to make Book Search a better and worthwhile service for their users. If you’ve been following this issue which has been dragging on since perhaps the day Google Book Search’s...

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Whiteboard Friday - Crawling & Indexing

2009-07-03T06:14:25Z

Posted by great scott!Crawling and Indexing. Without them you can't rank. If you can't rank, you can't get search traffic. If you can't get search traffic, your online marketing efforts are going to suffer; and in our industry that is a colossal FAIL. This seems like simple stuff we all take for granted, but it's critically important to...

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Search and Community Track at SES San Jose: NACA's Save The Dream Tour

2009-07-03T15:54:40Z

At SES San Jose 2009, I've been asked to make a solo presentation to kick of the Search and Community Track. The title of the session is "How to Optimize for Search & Engage the Community." I've been working on my presentation, but it lacked a compelling case study that illustrated how a community organization had used search engine...

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FriendFeed Launches Real-Time Search; Includes Facebook and Twitter Submissions

2009-07-03T14:37:03Z

Buzz has been building about real-time search. Of course, you can search real-time Tweets on Twitter, Facebook is testing search on its live Feed, and Bing just added limited Twitter search to its engine. Now, FriendFeed is launching real-time search and it has the potential to be the mackdaddy of them all. Here's why. FriendFeed is a social...

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TrustedPlaces’ CEO on LocalPeople

2009-07-03T14:20:04Z

I had a quick call with CEO and Co-Founder of TrustedPlaces Sokratis Papafloratos about his role in the LocalPeople deal. TrustedPlaces is providing the business directory and self-service advertising capability to LocalPeople. He told me the partnership was a significant milestone for the company and that it provided a big financial boost and...

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Google AdWords & Ad Planner Get the Mary Kay Treatment

2009-07-03T13:57:20Z

In addition to some minor changes with the blog search interface, Google has been busy updating both the Google Ad Planner and Adwords interfaces. The AdWords updates are in response to feedback Google has received since it introduced a new look last month. About the only thing that appears to be truly an "update" is a new search...

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LocalPeople an Interesting Hybrid Local Concept

2009-07-03T13:40:16Z

London-based social directory TrustedPlaces has teamed up with Associated Northcliffe Digital (owned by newspaper and classifieds publisher Daily Mail) to create LocalPeople. The site is an interesting hybrid; it mixes a local newspaper model with a directory site (with reviews) and social features including Twitter-like Q&A and individual...

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Google Blog Search, Now With Added Mediocrity

2009-07-03T13:30:55Z

Google has updated the homepage to Google Blog Search, but it seems more like a knee jerk reaction to other web sites, than true innovation. Take for example the new “Hot queries” section. It highlights the search terms currently most active on Google Blog Search. It sounds like a good idea, but ends up looking like nothing but a rip-off of...

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