To get started, you want to make sure you pick the category that is most relevant to your business or website. Some links from Yahoo Answers result in referring traffic to the sites of those users who best answer questions in depth and give accurate answers. If a given answer is chosen or marked as the quality response by Yahoo Answers, this can also show Yahoo Search that the website referenced is a quality, resourceful site and that in turn can possible help with Yahoo search rankings.

There are a few things to keep in mind when using Yahoo Answers. Make sure not to spam and only reply to the questions that you can most accurately answer. Link to your website as a reference when best suited. Lastly, become active in contributing value to helping other people out with their questions – you will begin to see the rewards over time.

Tips to Make your Site User Friendly

The more visitors who come to your site the better, but it doesn’t help if you can’t get them to stay. Here are a few simple tips to make your site user friendly:

· Create a sitemap – This makes it easy for the user to find the exact page he/she wants. If they have to search through multiple subpages, they’re more likely to give up.

· Keep it neat – Situate your links in top or side navigation bars, make sure your design and layout are consistent throughout the site, and make the text easy-to-read.

· Be wary of using too much Flash – This can be slow to load for some users and it is not “crawlable” by search engines.

· Along that same line, don’t make your pages too large with too many graphics – if it takes too long to load, users won’t stay.

These easy steps will help make sure visitors to your site have the best experience possible!

Search engine marketing must take into account the two operational methods – using Search engine optimization (SEO) or pay per click management campaign. Optimization will work better in the long run, whereas pay per click is mainly to draw specific bracket of traffic onto the site and this works only for a short time. All efforts taken by way of investment and links will go to waste if there is not much of traffic to your portal.

Pay per click works by having the user post as many ads on their page, or posting links on other pages. If a person surfing the net comes across these ads, and clicks on them, the owner will get revenue based on the terms mentioned by the pay per click service provider. The ads placed need to be such that they draw attention to your page and keep the user captivated. It is not that you are spending about $5 on the clicks and the person who comes over to your page and leaves, with no return. Sometimes even by running AdSense on your page, you might find the search engine throws up your page on the results page only if the ad is on the related page and nowhere else.

On the other hand Search engine marketing by using Search engine optimization will yield higher ROI with its effectiveness. While using SEO rich words, make sure to consider the entire content of your site and focus on internet marketing. This will work out better since you know what a person is likely to look for, that will draw them to your site.

General site keywords which are most commonly searched for will be used by thousands of different websites and competing with these already established websites may not improve your search engine ranking at all The ideal solution therefore is to identify keywords with reasonable search volumes but with a much lower number of websites competing for those keywords.Keyword Research is a vitally important aspect of a search engine optimisation campaign and is one of the most important parts of online marketing. Extensive keyword research will help to identify the most relevant search terms used by potential customers and should be the first step of any search engine optimisation project.

Although the initial idea of keyword research can be daunting there are various online keyword research tools available that will help to identify the strongest performing website keywords, such as Wordtracker and Keyword Discovery. It is worth test driving a number of different keyword research tools, as many of them work differently and provide different data.

It is not a good idea to use the keyword research tools available on Google and Yahoo Search as these will only provide limited information and can create a false impression. The data provided is only based on the previous months search activity. Therefore, as an example, keyword research for ‘winter sports’ is unlikely to produce huge volume of searches if the research is conducted in the middle of summer!

Most customers are likely to use search terms containing 2 or 3 keywords when searching for a particular product or service. Therefore websites containing mainly single keywords are unlikely to produce high levels of search traffic. The use of single generic keywords are also more likely to produce a lot of non relevant traffic to a site. For example, if a customer uses the keyword “computer” they may be looking for a new desk top machine, the latest laptop or even a computer repair engineer.

The more targeted website keyword phrases that can be identified the better, as this will enable the easy creation of keyword rich content which will not only improve search engine rankings but will also increase the number of visitors to the site. The use of general site keywords needs to reviewed and refreshed as a website develops. For example, new website keywords will need to be identified to promote a new product or service.

Keyword research is a significant role in the development of a website and if used correctly will make a significant difference in any online business. ]]> http://seokorner.com/why-keyword-research-is-a-vital-part-of-the-seo-process/30/feed/ 2 http://seokorner.com/why-keyword-research-is-a-vital-part-of-the-seo-process/30/ http://feedproxy.google.com/~r/SearchEngineOptimization-Seokornercom/~3/S5WnOHeHFC0/ http://seokorner.com/27/27/#comments Sat, 12 Apr 2008 08:15:16 +0000 admin http://seokorner.com/27/27/.html There are some key SEO factors that can affect the success of the web page actually how it is going to be displayed, but many of them have nothing to do with the design web page.

On page search engine optimization can be defined as the factors limited within the page that communicate to the search engine’s what the web page content is and how it is helpful to the visitor. On page optimization should include words in the title of the web page, content of the web page, the internal links on the page, and how the page is structured.

Here are a few on page optimization practices to help get the best results for your web page:
Content Optimization
Each page needs to be themed around the conversion goal of each page individually. The content of every page should be unique, fresh and original. Instead of being keyword stuffed it should be relevant to the context and business oriented. Each web page should be optimized with proper headlines as well as appealing page titles that can easily be read to the viewer.
Meta Tags
Meta tags are crucial on page optimization factor. Most important Meta tags are title and description Meta tags. Title tags are brief description what your web page is all about. Search engine bots get an exact idea about the theme of you web page after reading the description tag
Use of Unique Title Tags for all pages
Using different title tags for all the pages of a website will definitely work for your better ranking in search engines. Try to accommodate your main keywords and search phrases in your title tag and highlight them as much as possible but the title should always reflect page content.

Alt Tag Attributes
Alt tag attributes are used to describe text-links and images. They are shown if you move the mouse over links and images. Besides, the alt-attribute is shown if the image (yet) loaded.
Good Use of Anchor Text
Your anchor text or links to other pages and websites should be titled concisely and descriptively and include a call to action if possible.

Internal Link Structure
All your website pages should be organized and linked with each other strategically to help increase the conversion goals of each page. Search engines consider web pages that have many words in common to be semantically close, and ones with few words in common to be semantically distant.
Sitemap
To ensure all of your pages are visited by search engine robots, submitting an XML sitemap to the major search engines like Google lets them know about there is a new site and crawl it to determine its content and relevance. An XML sitemap contains all of the text links from all of your web pages.

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