It wil be banificial for both marketers and users in terms of managing keyword and contextual advertising in one campgain. Marketers wil be able to display images on the sites which they like and set custom bids for individual placements.

Users can surf the ads that are appropriate to their content.

In short, With the usage of keywords and placements together, we can have better control over placement and pricing of the ads thereby helping us meet our ROI (Return On Investment) objectives.

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A few years back when we talked affiliate marketing with eBay, we ended on a note about industrial and similar businesses that could make more of their online marketing efforts, but for myriad reason did not. Search marketing offers potential returns a B2B firm should consider.

The KoMarketing Associates blog showed seven ways search marketing, with Google as the central theme, promise so much for the business to business market. For starters, they recommend a B2B company enter its products into Google Base.

A huge benefit comes from having products uploaded to Google Base. At the top of the search results for a relevant query, just under the paid search section, one’s listings might appear as part of Google’s Product Search.

For placement purposes, making it to this section means a lot more people see it, and since those viewers searched for terms related to that B2B product, they may have a strong interest in closing a deal.

Using YouTube to promote a company by demonstrating products and providing other information serves as a complementary way of marketing via search. A query for how to manage a piece of machinery, answered in an authoritative way with a video on YouTube, helps reinforce brand authority for the viewer.

That’s a powerful marketing prospect, one that firms should be loathe to overlook. The arrival of universal search, where videos and images mix with text links in search results, means such videos stand a chance of showing up in Google’s heavily used search pages.

KoMarketing Associates also noted the virtue of promoting a B2B appearance at a trade show through both SEO and SEM. With search marketing, a clickable ad that leads to an appointment at an event may carry through to a sale.

They also stressed the importance of marketing for export, as well as for local markets. A B2B customer in one’s local market makes for a valuable commodity, one that a little SEO strategy should help capture.

Size doesn’t matter in B2B, as a company with products and a market in demand for them benefit from connecting. If competitors already embrace search marketing to capture this, a firm that isn’t doing as much needs to play catch-up to help with profitability.

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Source: webpronews

Adobe Acrobat Pro 9 has some special benefits for search engine marketers. Acrobat 9 is a multi featured software program that can implement, distribute and event optimize video for search results, into a user-friendly and inclusive software platform. It is a great advantage for most search optimizers who are looking to take benefit of the video space, but lack video post-production technical skills.

In an interview, Michael Folkers, Group Product Manager for Adobe Acrobat spoke about Acrobat 9’s video features and the new advantages for SEOs with the latest software release in an interview.

Video SEO benefit - simpler production

Using Acrobat 9, video files can be inserted directly into the PDF and viewed by anyone who has the free Acrobat Reader 9 plug-in installed on their system. Hence now SEOs need not waste time in understanding special video conversion requirements and encoding to multiple file formats. With Acrobat 9, even Microsoft Powerpoint files and Word files with video can be converted into animated, optimizable PDFs.

SEO benefit - social media optimization

Acrobat 9 also allows for embedded video to include comment tags from multiple viewers. Incorporating comment tags can increase the potential for backlinks, which translates to the better SEO of the PDF file.

SEO benefit - a strong compliment to your existing video SEO strategy

Acrobat 9’s software features can provide a great complimentary means of having indexable PDF text content around all of your video files. It can also be used as an acceptable duplicate of your existing content without incurring any search engine spam penalties.

However, there is one catch here. The video experience with Acrobat 9 is not backwards-compatible. This means that those people still using earlier versions of Acrobat Reader can only see an image in place of the video.

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Google launched a browser-based virtual world, “Lively” a free service in which 3D software enables people to gather in electronic rooms and other computer-manufactured versions of real life.

By using Lively, users can start building their own virtual worlds from the beginning. They can also opt to use some sample rooms created by Google. However, there is no single world where users can move around. Also, you have an option to choose and invite your friends to streamline personal images and videos.

Presently it only works with Windows Vista and XP PCs using Internet Explorer or Firefox.

This allows users to create an avatar and virtual worlds,design rooms virtually, chat and stream photos and videos to friends.

After installing a small packet of software, a user can enter Lively from other Web sites, like social networking sites and blogs,it doesn’t cost anything to use.

Lively (http://www.lively.com/) is already up and running and is speedy to set up and download. You can log in with any Google ID. It’s in beta at the moment, but then again, so is gmail. Technically.

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In order to reach a larger audience , finding the ideal prospect for your blog or business is the goal of search engine optimization, social media optimization or promotion of your website.

Defining the ultimate goal of your pages before embarking on an optimization plan is the key to engaging the right types of traffic. Such traffic in return, could elevate exposure and authority in your niche. The reaction of the readers to your content will either elevate relevance for your brand or increase your bounce rate from lack of reader retention.

Here are a few factors to consider -

1. Using a content ranking strategy – We all know that, content is king. So, if the information you are providing isn’t worth the binary digits used to display it, then traffic will be a no use, no matter how many links or promotion methods you use to push it. Ideally, add at least 5 pages of unique, relevant content each week to your site, this will ensure that you have enough reasons for people to visit and that spiders index your content frequently which in turn will increase rankings.

2. Find the right medium for optimal conversion - When tailoring a message to your audience, one consideration should be assimilation time and usability. A study by Jakob Nielson and useit.com on long vs. short articles clearly summarized the pros and cons associated with the amount of time a reader can allocate before extracting the benefits of their time invested in translating the media in question.

3. Don’t give the reader more than they can chew or have the time to - Jakob suggests that information foraging and the amount of time a person is willing to spend on your page ultimately determines interaction, conversion and popularity. So finding the right audience is crucial for enlivening your online brand. In summary although a picture may be worth a thousand words, after identifying your target audience, you may in fact be better off using video as a medium.

Another idea is to employ a short and simple article or post that summarizes the points and then link to more in-depth white papers or supporting material instead of trying to elaborate your thesis with a ridiculously long article.

Concluding, from a SEO prospective, you can still achieve saturation of multiple keywords using a content development strategy that focuses on key notes of topical relevance (say 5-7 paragraphs of well written content about the subject) while maintaining the aim of gaining authority for your specific niche.

Over time, your site’s content can provide a great reading that could bring your brand into the spotlight and attract your most fitting recipient who can actually see the value in your proposition.

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Until now, search engine web crawlers have had lots of trouble accurately indexing text and links that appear in Flash files. For years this roadblock has been the cause of many headaches for web designers, website owners and online marketers alike. (Not to mention searchers who may be missing out on valuable content.) But the bottle of ibuprofen may be going back in the medicine cabinet.

Last night Google announced that it has launched its new Flash indexing algorithm. The new algorithm is a result of the Adobe collaboration.

Can Google now index every item in a Flash file? No. But it can index the useful parts.

According to Google software engineers Ron Adler and Janis Stipins:

Google can index text content within Flash

1) This Flash text can be used for the snippet that appears beneath your link in Google search results.

2) Flash text will be used to compare with keywords used in Google searches.

3) Indexable Flash content includes text within Flash buttons and menus.

Google can index links with Flash

1) Links within Flash files can be followed by Google’s web crawler.

Google cannot index non-textual Flash content

1) Google can’t index images within Flash files.

2) Google can’t index text that appears in Flash-based images.

3) Google will not generate anchor text for non-text, Flash-based links.

This is all good news for content developers and web searchers. But as Vanessa Fox at Search Engine Land points out, Flash developers should still spend time on search engine optimization:

As Danny Sullivan noted last year when word of Google’s work in this area first came up, most Flash content isn’t made up of primarily words. It’s made up of images, video, and animation, and none of that will be surfaced in search results with this advancement. Google’s new Flash algorithms extract text and links only. Everything else is still a black box.

At the time of this posting, there has been no information released from Yahoo! in regards to when (or if) it will implement a similar Flash indexing algorithm.

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Source: StraightupSearch

I am a member of many online forums. Most of these
forums have to do with online marketing and site
promotion. Recently, I came across a post on Ken
Evoy’s SBI forum that truly caught my attention.

It basically described how to use Google Alerts
to build your backlinks. Now for those not familiar
with Google Alerts a little explanation is probably
needed.

Google Alerts
Google Alerts is a free program run by Google
that allows you to keep track of any topic on
the web. You select your “keywords” or “urls”
and Google will alert you via email whenever
links/content containing your selected topics
appear anywhere on the web.

It is an excellent way to keep informed about your own domain or name. It is also perfect for
keeping up-to-date on the latest information in
your market niche or niches. It’s also a great
way to find out what other people are saying
about you or your site.

For example: if you have a site on “antique cars” then you would create a Google Alert for those
keywords. Google will alert you by email whenever
a new link/content related to those keywords
appears on the web.

This is a great way to stay informed in your niche, but it is also a valuable source of potential
linking partners. Many of those links are blogs
that will allow comments with a link back to your
site.

Google Alerts will probably send you 10-20 links
each day, depending on the popularity of your
chosen keywords. Just go to these blogs/links
and see if you can leave a comment with some
valuable additional information on what’s been
discussed.

Don’t SpamPlease Note: Don’t spam; there are intelligent
people behind most of these blogs, and they will
recognize keyword spam when they see it. Your
main goal should be getting targeted traffic back
to your site and any link PR should be secondary.
Always put the reader or viewer first, especially
if it’s on someone else’s site. Don’t talk about
your site or your marketing - just join the conversation
and add your comments/opinions/suggestions…

Enhance their site and they will reward you with
traffic and a link. But you still have to keep
your own interests in the equation! You have to
make sure you get your targeted keywords in the
anchor text.

Keyword Market
First, if you’ve done your homework, your main
keywords should already be in your domain name
or url. Another way is to add your “keywords” +
“guide” to your sig or signature. Such as:
Name, Your Antique Cars Guide. If you’re an
expert in your particular niche, many webmasters
will kindly welcome your comments and links.

Since your main goal is the traffic, many
webmasters don’t worry if there is a “no follow”
attribute attached to the link. But if you are
concerned about this - one way is to look at
the source code to see if it has the “no follow”
tag. I usually copy the whole source code of
the page to my text editor and then do a simple
“no follow” search.

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(more…)

1. Human Edited - These are basic directories made on traditional pattern edited by human editors .These directories have very slow process of approval but these are well maintained and properly categorized. As these directories have strict submission rules, the quality is really very good. Though human maintenance is very laborious and time consuming but www.dmoz.org , dir.yahoo.com and many other directories are there .While planning to optimize your site you cant ignore the importance of these directories.

2. User Categorized - These are same as human edited but here the site owner decides which category he wants his site to be listed. This reduces the director editor’s work. These directories also give satisfactory results.

3. User Classified- Sites are classified on keywords, the site owner has to submit the meta tags and keywords while submitting site. Most of these directories are having automated process so low and easy maintenance. While submitting site to this type of directories you should choose most popular keywords because if you use some uncommon combination, would result in less visitor reaching your site. Best known example for these types of directories is www.exactseek.com.

Selection Of Directories -

1. Analyze on your own by making searches in directory using different keywords and if the results are relevant as per your search that means directory is properly categorized.

2. Inbound Traffic – The Alexa index is the most popular for traffic measure. You just need to download and install Alexa toolbar and you can select the directories getting real traffic. Don’t merely go for high ranking but prefer directories having heavy traffic measure. It can be compiled this way higher the inbound result to directory more would be outbound links.

3. Search engine scanning – Check whether the directory is indexed or not .You can do this by just putting the url of directory in google’s search box. The directory should be cached and with no supplement result pages.

4. Site’s ranking - You need to check out your sites location in the particular category. The listing should be in first 30-40 sites , if listed on 4 or 5 th page you cant expect visitors to go down so many pages and look for your link.

5. Robots - Make sure that the directory you are submitting link to should not have robot disallowed.

6. Loading time – The page loading should be fast as slow loading pages divert the visitors.

7. Free submission – Always go for free directory submissions, and never go for paid and reciprocal link exchanging directories.

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The first thing you should do is stay within your budget. Don’t get caught up in bidding wars if you don’t have to. These are often initiated by rookies to the PPC game, and can cost you dearly if you get involved. If you spend too much on your clicks, you will erase the profit you earn from backend conversions. If you aren’t getting the number of clicks you desire, then try to make other small changes such as modifying your keywords or tweaking the text of your ads. Upping your budget is the last thing you want to do. After all, you set your budget for a reason - to make sure you turn a profit.

Next, you should not bid to get in the top spot, now matter how big your budget. Unless you are the undisputed leader in your industry, or are attempting to become the undisputed leader in your industry, bidding for the top spot is a quick way to erase your margins. You should let your ad sell your service, not the spot you are in. Plus, many people click on the top spot without thinking too much about the contents of the ad. This is the last thing you want, because you are lowering the quality of your leads. If you’re going to pay for a click, you want to make sure it’s for someone legitimately interested in what you sell. This should be the guiding light of your PPC bid management techniques.

Also, there is a technique called bid jamming that you might want to try. Basically, some PPC services have a visible bid system, meaning you can see the bids of all your competitors. Something you may not know is that your competitors don’t pay the price they bid for each click, but instead pay one cent higher than their next closest competitors bid. If you bid one cent lower than your next competitor, it will force him/her to pay full price for the bid, something that is hard to keep up for long.

Utilizing these three simple PPC bid management techniques can help you stand apart form your competitors and maximize your PPC campaign without overspending. This way, you can win the bidding ways the smart ways - without breaking your budget.

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Source: lvauth.com

The first factor to remember is just how many blogs there are these days. This means you need to stand out from the crowd and offer something new and interesting.

Secondly, most internet users are time-poor - in other words you need to grab their attention as soon as they arrive at your blog and show them enough interesting, relevant content that they stick around and have a read. Also, you hope, they will keep coming back for more.

Finally is the factor of “link bait” to consider. In the blogosphere, a particularly interesting or note worthy blog post will quickly attract links from other bloggers as well as the social bookmarkeing networks like Digg and Reddit.

So let’s look at these three factors in combination. You want to stand otu from the crowd, you want to make it easy for first-time visitors to your blog to find your very best posts and you also want to maximize the chances of these posts receiving links from other websites.

In short, this means you need to be ruthless. You need to work hard on creating a small number of posts that are so good you could charge money for them. These are your link bait pieces, and the posts that really can make your name.

Because let’s be honest, on *any* blog there are posts that only fall into the “acceptable” category. Not everything you write is genious. Infactm quite the reverse is true in my experience. Most blogs consist of 90% average posts, with maybe 5% rubbish and 5% gems.

It’s those gems you want people to be able to find as quickly and easily as is humanly possible, and the way to do this, of course, is by providing a list of your best posts nice and clearly at the top fo your blog.

Sometimes these are posts that you specify, other bloggers let their readers decide on what the top posts are but either way you’ve got to have this feature enabled on your blog.

So how to implement the Top Posts area?

Well you could of course just manually add them to your navigation bar. Just stick them near the top and manually hyperlink them to the individual posts.

If you’re using Wordpress, the most popular blogging software at present, you could add a new category to your links and call it “Top Posts” then add in your top 5-10 posts.

Or arguably the best, shiniest and most impressive solution is to use one of the top posts Wordpress plugins currently available free of charge.

Popularity Contest - this plug in allows your visitors to vote on your content showing which are the most popular on your site. You can then just add a few lines of code to whatever Wordpress theme you’re using and those posts voted as most popular by your visitors will be shown.

Top Posts By Category - very similar to the above plugin except this one looks at the category level.

Daily Top 10 Posts - tracks which posts on your blog have received the most readers in the last 24 hours and displays a list of these.

Adhesive - lets you tag your top posts so they will always appear at the top of your Wordpress blog.

These are of course just a tiny selection of the options available so feel free to take a look around, try a few on your blog and see which you like best. And I hope you enjoy the new visitors you’ll be generating as a result of implementing your Top Posts feature!

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Source: Sitepronews