Search Engine Optimization & Search Engine Marketing

SEO strategy should use semantically related phrases.

2008-11-27T07:37:00.000-08:00

In November of 2003 Google did a major update to their search relevancy algorithms, which was known in the SEO community as the Florida update. That update marked the day that SEO became hard. Prior to that point in time, on page optimization tips from many SEOs would have sounded something like this "use your keywords heavily everywhere."

But that update changed how on page optimization works. Keyword density is an ineffective measure of relevancy, so rough repetition is not an effective SEO strategy. Many pages and sites that use keywords too aggressively end up getting filtered out of the search results.

Your on page SEO strategy should use semantically related phrases and mix up your keyword usage. If your page title is "Chicago Dentist & Dental Care : Business Name" then your on page heading tag should be something like "Your Friendly Dentists in Chicago".

This spreadsheet offers examples of how you might want to mix up your keyword usage
http://training.seobook.com/bonuses/startups.xls

A cool tool called Quintura helps you visualize related phrases.
http://www.quintura.com:/?request=seo
Type in some of your keywords and find out what keywords and keyword modifiers they think are related.

Tomorrow we cover why Google surprised the web portals to quickly become the leading search engine and online ad platform.

Cheers,
Aaron Wall

Search Engine Statistics

2008-11-25T13:46:00.000-08:00

A recent study from Harris Interactive shows that Search Engines continue to grow in popularity with 53% of U.S. Internet users employing Search Engines every time they access the web. In addition, Google (with 35% of the market share) was named the most popular Search Engine -- followed by Yahoo (31%), MSN (16%), and AOL (9%).

The study also showed that users preferred certain Search Engines to find different subjects. For instance, Google had the most hits for News, Current Events and Business information, while MSN dominated the Medical/Health and Wellness fields.

What are people searching for specifically? The poll shows that the top search subjects are:
1. Hobbies – 88%
2. Directions/Maps - 75%
3. News - 64%
4. Health and Medical information – (61% of women and 35% of men)
5. Shopping - 51%
6. Entertainment - 47%

When it comes to shopping, the study discovered that 78% of all adult users research products and services on-line before purchasing them. Four out of five of those prefer to compare prices throughout the worldwide web community than just within their local retail base. This new trend can drastically increase the size of a Web site’s market if promoted properly.

Another interesting fact is that 54% of users would rather look up businesses on-line than through the yellow pages or phone book. This gives them instant, anonymous access – making shopping all the more easier.

As you can see, Search Engines are an essential part of the Internet and an integrate part of site marketing. The latest studies indicate that the majority of consumers use this resource every time they are on-line. This same data suggests that its popularity will only continue to increase. Site owners who stay current on the latest Search engine developments and use this information to better promote their sites on-line will have a distinct advantage over less prepared sites.

Tip #2 (michigan search engine optimization) SEO

2008-10-18T05:49:00.003-07:00

Tip #4 on (search engine optimization service) SEO Web Design

2008-10-18T05:49:00.001-07:00

Web Seo Specialist a (search engine optimization firm) SEO

2008-10-18T05:48:00.001-07:00

Cyrus Mistry from Google presents to 25,000 in Miami -Part 1

2008-10-18T05:45:00.003-07:00

Cyrus Mistry from Google presents to 25,000 in Miami -Part 2

2008-10-18T05:45:00.001-07:00

Cyrus Mistry from Google presents to 25,000 in Miami -Part 2

2008-10-18T05:34:00.001-07:00

This is a truly amazing step for unfranchise owners in Market America.

Market America and Google have partnered to implement the Google Search Appliance™ (GSA)
hardware and software on www.marketamerica.com. The deployment of the GSA applies Google’s
industry leading search engine capabilities to Market America’s website.
The partnership allows real time comparison shopping among the millions of products offered on
www.marketamerica.com. Customers can search for exclusive Market America products and those
from over 2,000 partner stores and have all results shown in an easy to compare format, including the
price of each product on one page. Shoppers will also have the ability to use advanced search features,
including sorting products by price, brand and store.
Market America is continually looking for technology applications that will solidify
marketamerica.com as the ultimate online shopping destination. This initiative using Google™
technology allows Market America’s customers and UnFranchise® Owners to utilize many of the same
benefits they enjoy from Google.com, with specific enterprise enhancements made that will make
search easy, useful and intuitive. Having this type of advanced, but easy to use search capability
permits Market America to more effectively match products with people.
Search engine enhancements on marketamerica.com include:
• Results Grouping – Allows customers to navigate search results easily and clearly using intelligent
grouping of products
• Automatic spell-check – Allows the searcher to avoid missing results through typos or misspellings
• Advanced Boolean Search – Customer can perform sophisticated queries with over 10 special query
terms, including Boolean AND, OR, and NOT searches
• Number Range Search – Customer can restrict search results by a number range, making it easy for
users to restrict by price range or other numerical values.
• Synonyms – Pre-defined synonyms for Market America specific terminology will be displayed to the
user as suggested alternative search queries

Optimized Press Release Services and Articles

2008-10-18T05:19:00.001-07:00

Press releases, optimized press release services, how to write a press release, sample press release, writing a press release, Carlos C. 914-908-4773

Articles as links and the fundamental base of the internet is not the page, but the link.

A great way to accumulate links is to write articles and submit them to places interested in quality articles.

Carlos Cintron 914-908-4773
http://www.webseospecialistinnyc.com/

Where do I submit articles in my field? Some places will accept articles automatically and some require editorial approval. If you know your industry well you should know some places that accept articles.

It is important for me to say that I do not have any secret special access to Google. I cannot tell you exactly how the algorithm works.

Carlos Cintron 914-908-4773
http://www.webseospecialistinnyc.com/

What I can do is simply share my experiences and my results. I do my best to share what I know, but nothing can be guaranteed by ANYONE.

Unless you are a Google engineer, you never know for sure. I do well at SEO and have been successful at it, so I want to share that information here.

Ive reached page 3 for the highly competitive term SEO in just a few month. So Ive done some SEO work.

Internet Marketing and Internet Adverting Spending Rise!

2008-10-16T21:05:00.000-07:00

During a major economic crisis, Internet advertising is on the rise. Search Engine Optimization and (SEO Web Design) will be a significant tool for online advertising.

Here's the latest:

Google Profit Tops Estimates on Ad Sales; Shares Rise (Update3)

By Crayton Harrison

Oct. 16 (Bloomberg) -- Google Inc., owner of the most popular Internet search engine, said third-quarter profit climbed 26 percent as more customers used Web search ads to spur sales in a slowing economy, sending the shares higher.

Net income rose to $1.35 billion, or $4.24 a share, from $1.07 billion, or $3.38, a year earlier, the company said today in a statement. Leaving out costs such as stock-based compensation, profit was $4.92 a share, beating the $4.75 average estimate of analysts in a Bloomberg survey.

Advertisers are shifting budgets away from TV and print media toward ads that run alongside search listings, targeting online shoppers. The Internet will account for 8.7 percent of the $284 billion in U.S. ad spending this year, up from 7.2 percent in 2007, according to Barclays Capital.

``This was exactly the kind of shot in the arm that investors need,'' said Jeff Lindsay, an analyst with Sanford C. Bernstein & Co. in New York. ``People lost a lot of faith in the Internet, but this is exactly what the doctor ordered.''

Excluding revenue passed on to partner sites, sales expanded to $4.04 billion, compared with the $4.05 billion average estimate. Total revenue climbed 31 percent to $5.54 billion.

Google, based in Mountain View, California, rose $36.98, or 10 percent, to $390 in extended trading after closing at $353.02 on the Nasdaq Stock Market. The shares have dropped 49 percent this year.

Low Expectations

At least eight analysts had reduced their estimates for Google's third quarter this month after the global credit crisis erupted. That made it easier for the company to beat their average estimates today.

``We are realistic about the poor state of the global economy, but it's Google, so we'll manage accordingly,'' Chief Financial Officer Patrick Pichette said today in an interview. ``We had a good third quarter, with strong traffic and revenue growth.''

In the U.S., Google fielded 63 percent of online searches in August, double the market share of Yahoo! Inc. and Microsoft Corp. combined. That dominance has helped Google command higher prices for ads, according to Yahoo, which is awaiting government approval of an agreement to let Google sell some ads on its sites.

`Uncharted Territory'

``The economic situation is so fluid that we're all sort of in uncharted territory,'' Chief Executive Officer Eric Schmidt said on a conference call. ``We've always been in this for the long term, and we believe that's even more important today than ever.''

The slumping U.S. economy had been expected to drag down results, said Clay Moran, an analyst at Stanford Group Co. in Boca Raton, Florida. ``Google is a resilient business that's going to fare relatively well in this recession, but it's not immune from the overall macroeconomic environment,'' he said.

Google, which doesn't forecast results, is seeing a slowdown in spending from some types of customers, such as U.S. auto and home-financing companies, Pichette said.

The company has cut back by slowing its hiring rate and spending less on travel and events, said co-founder Sergey Brin.

``We don't know exactly what the future holds. We've taken a conservative approach,'' Brin said in an interview. ``We view this as an opportunity to refine our company and sharpen it.''

Cutting Costs

Capital expenditures fell to $452 million, down 18 percent from a year earlier, as Google made more efficient use of its computing centers, Brin said. He said he couldn't forecast whether the costs would continue to fall.

Google recorded $280 million in costs for stock-based pay, up from $273 million the previous quarter. Those costs will reach $1.1 billion in 2008, leaving out stock awards granted after Oct. 1, Google said.

Sales outside the U.S. made up 51 percent of Google's revenue, up from 48 percent a year earlier. If foreign exchange rates for currency had remained constant over that period, Google's third-quarter sales this year would have been $168 million lower, the company said.

The credit crisis may cost the Internet ad market $6.7 billion in lost sales through 2010, according to Collins Stewart Plc. Big and small businesses, from General Motors Corp. to Simplexity LLC, are reducing ad spending plans, while some financial companies, such as Wachovia Corp., have disappeared.

The reductions will push down growth in U.S. Internet ad outlays to less than 20 percent next year for the first time since 2002, said Sandeep Aggarwal, a Collins Stewart analyst in San Francisco.

Google, which gets almost all its revenue from search ads, is developing ways to advertise with images and video. The company struck a deal this month to show full-length programs from CBS Corp. on its YouTube site, splitting ad revenue with the network.

Microsoft, seeking to close the gap with Google, bid as much as $47.5 billion for Yahoo this year. Sunnyvale, California-based Yahoo rejected Microsoft's offer in May, opting instead to strike the advertising partnership with Google.

To contact the reporter on this story: Crayton Harrison in Dallas at tharrison5@bloomberg.net

Last Updated: October 16, 2008 19:13 EDT

Many Lose Great Ranking! Yahoo is Updating There Algorithms

2008-09-23T06:53:00.000-07:00

Constant updates are happening within the Yahoo Algorithm. It is necessary to consult with an (SEO) Expert constantly for new ways on achieving top search engine rankings.

Weather Report: Yahoo! Search Update
Over the last few days, we've been rolling out some changes to our crawling, indexing and ranking algorithms. While we expect the update will be completed soon, as you know, throughout this process you may see some ranking changes and page shuffling in the index.
We appreciate your feedback on this, so please keep it coming.

Priyank Garg
Yahoo! Search

4.0 Website Design Features

2008-09-05T15:51:00.000-07:00

Web Site Features & Benefits

Why 4.0 Websites are better?

- We Can Get Your Business Online, Fast
- Most Web developers keep you waiting for weeks before you can even look at your new site, but with our powerful Web site construction technology, we can have your new, feature-rich site up and running in no time! You'll have access to all of the cutting-edge tools in our dynamic software so that you can make an informed decision about establishing your online presence.
- Professional Layout and Website Design
- Our Web designers and marketing experts have spent countless hours researching successful sites on the Internet in order to develop the most effective, professional Web site layouts and designs possible. If you ever want to change the look or feel of your site, you can quickly and easily make changes to your site. Our team of technical support professionals will even help.
- 10 Gigabytes of Storage Space
- Each one of our Web sites boasts a massive 10GB of disk space - more than enough space to hold thousands of images and volumes of text. Most Web sites only use 20-30MB of space, so chances are you'll never need to use even a fraction of the storage space you have. But as your business grows and becomes more successful, you can be confident that your Web site will be able to adapt to meet your changing needs.
- Unlimited Site Modifications
- With our Web site management platform, you control every aspect of your online presence - without learning a programming language or relying on an expensive Web professional. Our user-friendly software gives you the power to easily modify all of the text, images, colors, backgrounds, and components on your Web site as often as you want.
- No Lengthy Contract Commitment
- Unlike other solutions that make you commit to a lengthy Web site contract (with steep cancellation penalties), we give you the freedom to cancel at any time without any hidden fees. We're so confident that you'll be impressed with our Web site management platform and our excellent customer service that we are willing to earn your business month after month.
- Automatic Software Upgrades
- Our team of software developers is constantly adding new tools and features to our unique Web site building platform! As one of our Web site customers, you will always be one of the first on the Internet to access these powerful, cutting-edge tools at no additional cost.

What other features do we have?

- Email Accounts
- POP3 Email Access
- Talk about useful! Access your email accounts directly through such favored POP3 email clients as Outlook, Thunderbird and Eudora. With this tool you will have more extensive email capabilities, as well as easier access to your messages.
- Webmail Email Access
- The sleek, user-friendly interface features many extra tools that you will not find with most standard email accounts.
- Domain Name Registration
- Securing your domain name is one of the most important steps in setting up your online business, and with our domain name tool, the registration process is quick and easy. Our system allows you to check on the availability of multiple .com, .net and other domain names at the same time, and if you already have an existing domain name, you can transfer it to point to your site.
- Site Promotion Tool
- No matter how impressive your Web site is, it's not doing you any good if customers can't find you online. With the Site Promotion Tool, we'll help you increase your visibility on the World Wide Web by guiding you through the entire optimization and submission process-from setting meta-tags, choosing keywords and descriptions, to submitting your site to several of the major search engines. We also provide you with tips on optimizing your site to improve your chances of ranking well with search engines and recieve residual Free Leads and Traffic.
- Contact Management Tool
- This useful feature allows you to organize and manage contact information for all of your customers, suppliers, and business associates. Once you have built up your customer database, you will be able to create and sent e-mail newsletters announcing new product releases, upcoming sales, or any other special events and promotions.
- Web site Usage Statistics
- As a business owner, it is important to evaluate how well your sales and marketing promotions are working, and we understand that your online business is no different. Inside the administrative section of your Web site, you'll be able to access a variety of statistical tracking reports, such as: which search engines are generating the most traffic for your site, which keywords are resulting in the greatest number of hits, how many hits your site has received, where most of your hits are coming from, and which pages visitors looked at while on your site. Without usage data like this, you'll have a difficult time making informed decisions about the effectiveness of your online sales and marketing efforts.
- Integrated Map and Driving Directions
- Whenever a new local customer finds your business online, one of the first things they'll want to know is "Where are you located?" Now your customers will be able to use the integrated map feature on your Web site to view a map displaying your exact location, or if they're unfamiliar with the area, your customers can enter their address and receive detailed instructions that will guide them right to your business.

What about E-Commerce?

- E-Commerce Tools
- Your new Web site provides you with access to all of the components necessary to help you start making money online: merchant account access, a fully customizable product catalog, a virtual shopping cart, advanced pricing features, shipping, handling and tax rules, payment options, and order processing features.
- Customizable Product Catalog
- Every site includes tools that give you the ability to create an extensive online catalog capable of displaying thousands products. More than just a listing of products, your online catalog offers a wide range of extra features: multi-image support, product categories and descriptions, price rules and discounts, tax rules and more.
- Multiple Billing Options
- Our versatile e-commerce system is designed to give you a variety of options for processing online orders. You can process credit cards online in real time, and have orders automatically sent to you by e-mail. Regardless of which payment and billing options you enable on your Web site, you can be confident that all of your transactions are safe and secure on our SSL-encrypted network.

What type of Editing Tools do we have?

- Rich Text Editor
- Easily update, edit and add text to your Web site without losing your formatting. You can also easily change text size, color and font style.
- WYSIWYG Web site Editing Tools
- The WYSIWYG Editor is a powerful interface tool that allows you to edit your Web site on screen in a view that closely resembles what the published page will look like on the site. The WYSIWYG Editor uses a simple point-and-click system: click on any section of the Web page to access menus for inserting, deleting, or editing text, images, or any other component on your site.

What about Hosting and Support?

- Ultra-Secure Server Facility
- Dual-Layer Firewall Protection
- Our network is protected by a dual-layer firewall security system utilizing Cisco PIX Firewalls, making it virtually impossible for hackers or unauthorized users to compromise the integrity of your Web site.
- Unlimited Traffic
- As your online business grows and becomes more successful, your Web site needs to be able to handle the increased traffic-without increasing your monthly hosting costs. Many hosting providers set limits on the number of hits your site is able to receive, but with our hosting service, you can be confident that your site can handle all of the increased traffic, no matter how popular your Web site becomes!
- Live Technical Support
- If you ever have any questions about using any of the tools or features in you new Web site, our professional, courteous Customer Care representatives will be ready and waiting to assist you! Contact us as often as you want-it's all part of the value-added service included with your monthly hosting/service fee.
- Live Remote Access Support
- This amazing tool gives our Customer Care representatives the ability to remotely share your mouse and keyboard for quick and easy service. The Remote Access feature creates a direct link between your computer and a Customer Care representative's computer in our support center so that you can watch them perform each step on your screen in real time. Even though our Customer Care reps will be able to control your computer from a remote location, you will always have the power to override the rep and resume control of your computer at any time simply by moving your mouse or pausing the session.

SEO - ARTICLE MARKETING

2008-08-09T09:15:00.001-07:00

Online marketing is getting more competitive by the second, Universal World Wide Web, the value and importance of exposing exclusive and relative content is by far one of the most important ways to target highly effect traffic to your website. Re-routing leads to your website pages can or may be your only means of staying alive online, specifically in the e-commerce world. Positioning your website to have highly Search Engine Rankings could be very challenging. Fortunately, there are many ways of promoting your website to serve the end consumer with sufficient value to have them return and refer others.

There are many varieties of strategies anyone is able to implement, from paid advertisements to affiliate marketing or creating a stream of residual free leads and traffic. Nevertheless, these methods normally have their fees. However, there are options for those who can do it themselves. To advertise your website and expand exposure online and create more traffic without spending much, if not anything is not unheard of or impossible.

Writing articles like this is an easy way to promote your website even more, but by using the right strategies you are able to research and find your “NICHE”, and that can be really time consuming. However, you can ask, can writing articles help improve your website traffic?

(SEO) Tip 6

2008-07-21T11:52:00.000-07:00

Assure to place your JavaScripts in external files and link to them. This will be a Search Engine friendly web page, also it makes your markup cleaner and your web page management easier.

Page Body

Your potential clients will see this part of the web site and yes, you can make pages both attractive looking and, at the same time, efficiently search engine optimized.

Page Headings and Other Word Graphics

As far as designing is concerned, many have decided to display graphics as their headings. Turning to our graphic designer, to have unique headings created, we have replaced important content from our web site.

Web site visitors are not concerned about the amount of time you took in creating an awesome heading that says “Free Leads and Traffic.” They are just interested in knowing about Free Leads and Traffic and what attributes does it have for their benefit.

Looking at it as a search engine spider, the graphic-design about free leads and traffic is just a design and spiders won’t read them. It is recommended to fill in the "alt" attribute in the "img" tag with the actual words. However, search engines do not give hat much value to them, if any, to “alt” content. It is still necessary for accessibility in order to apply some value, but, toward getting your web pages ranked well in a search engines is not promising at all.

These things also relate those strong keywords on your web pages that form the navigation menu. You probably created graphics for the words to display a mouse-over effect, but, once again, graphics and spiders really don't care about them.

Spend less time creating graphics of words, just use regular text. These are words after all. When graphics are needed, consider a form of CSS image replacement; spiders should be able to access the text of your heading.

Search Engine Optimizing Tips

2008-07-17T09:11:00.000-07:00

(SEO) Tip 2

Finding out what spiders see on your web pages is important, run a spider simulator on all of your pages. The simulator exposes what is visible to the spiders in text and in links. There are plenty on the market at various different prices, but if your looking for a free one you can see google (Search Engine Spider Simulator).

(SEO) Tip 3

Every website should have a file named robots.txt. In this file there are instructions the spiders will follow as to what directories they should not spider (disallow). Assure to have this file present so it may permit the permission for spiders to view the content on your site. This includes access to content and to CSS. You can also detain it from reading certain pages on your site.

Page Structure

After building a search engine friendly web site, assure each page is also search engine friendly. As I said earlier, great structure is the foundation for building an (SEO) web site. Primary areas of a Web page contain the right content between the (head)(/head) tags and that which is contained between the (body)(/body) tags. The content you place in these 2 areas have a huge impact on how web pages are indexed and, to a what degree, what appears in the search engine result pages.

Designing your web page, or placing content on your web pages, NOTE: (spiders read like people). Starting from left to right and from top to bottom, but this can be different in other languages. Spiders are programmed to believe that the most important content is placed at the top of the page. Important information usually is placed at the beginning so who would anyone think of placing it at the bottom? When reading specific tags (title, h1, h2, etc.) search engines value content to the left more so than words on the right.

(SEO) Title Tag

How about beginning at the first element on any web page (title tag) ((title)(/title)). This is primarily the most important element for (Search Engine Optimization) on the entire page. The majority of the time, the content in this tag could be left blank, have a default value (e.g. “insert title here”), or it can be the companies name.

Why is this tag so important? This is the main tag used by every major search engine as an indicator of the page’s information to determine value, and, second, it's also used by the search engines as the first line in the SERPs.

Assure to place major value in this tag.

(SEO) Tip 4

Carefully pin point the attributes of the content and use your keyword (s) as the title on the page. A web site about natural waxed candles made by XYZ Company shouldn’t have the title “XYZ Company”, it should contain a title something like “natural waxed candles.” If the company name is important for branding purposes, then place it to the end of the line like this: “natural waxed candles XYZ Company.”

(SEO) Meta Tags

Changes have occurred throughout the years concerning meta tags, search engines have switched various methods of meta tags. One that has lost value is the “keywords” meta tag. A good portion of search engines don’t consider these anymore, but if you have time to create one, go ahead and do so. It doesn’t hurt.

The major meta tag that all search engines presently recognize is the (description) meta tag. Again, this tag should be exclusive on all pages and be relative information on each web page.

The proper format for the description meta tag is, for example:

(meta name="description" content=Natural Waxed Candles by XYZ Company.”).

(SEO) Tip 5

Place an exclusive description for each web page. Don not use duplicate meta tags across all pages, search engines will notice this and possibly ignore the information of the meta tag or possibly the entire page.

(SEO) and JavaScript

We all know that stuffing the top of the HTML web pages with tons of JavaScript functionalities that can be necessary for various page features is also risky. This can include, but is not limited to: mouse-overs, form validators, cookie checkers, etc. Search engine spiders see this and get stuck, and, trying to ignore it, they still have to weave throughout all that code in order to reach the original content of the web pages. Spiders also have timeouts or maximum character counts integrated with them having to sort through all the garbage, they’ll forfeit their job in spidering and leave to another site. So prevent from making web pages too top heavy by placing too much code between the (head) tags.

Understand the Search Engines and Search Engine Spiders

2008-07-16T15:43:00.000-07:00

What is the best way to get your site into the search engines? Search engines obtain your URL either by you manually submitting your web pages directly to search engines or by other websites having a link to your web pages. Once it is recognized, then search engines send out their spider or (bot) to review your website.

After landing on your site, the spider begins to read all the content in the body of your web pages, including markup elements, all the links to other web pages and outbound links to other websites, plus elements from the page head including some meta tags 'depending on the search engine' and the title tag.

Once finished browsing and gathering the information in your content then it goes back to it's central database for indexing which can be several months (2 to 3).

Spiders follow links on pages, repeating the same procedures over and over again. Spiders are not always to bright, for lack of a better term, dumb. They usually follow basic HTML coding. Encasing a link in a JavaScript that spiders won’t comprehend is usually not the best way to go about it, spiders basically will ignore both the JavaScript and the link. Same thing goes for forms; spiders are not able fill forms out and click the “submit” button.

Understanding what spiders see, try accessing your web pages with a Lynx browser from a Unix server. Lynx is a non-graphical website, it does not support JavaScripts, this site displays only text and regular href tags. This is what the spider can see and indexes. Does your web pages work without graphics or JavaScript? If not, the spiders will not work either, and that calls for an immediate back track to re-do your site.

Once the Search Engine has all your content in its database, it runs an algorithm (a mathematical formula) compared with your content. Algorithms are unique to each Search Engine and are constantly reformatted, but, in essence, all search engines look for the important words on your web pages “based on word density” how often your keywords or phrases are used in respect to the total amount of content and they assign a value to these words based on the code surrounding the words.

They also go back to the links on your web pages. They search and look for what other websites, or pages on the same site are linking to that page. More links on a page equals more importance to that website by search engines. Having one way links from other sites linking to your website is “Very Important”, It has nothing to do with optimizing your website, but I will be covering that in a future article. Optimization wise it is recommended, to assure you link to your important web pages from more than just the index page (e.g., create a primary navigation that appears on all pages.)

Tip 1

Rule #1 of search engine optimization (SEO). Prevent your website design to interfere in such a way that the code hinders the spider (bot) from being able to index it. Which means avoiding pages with 100% graphics and no text “pages that contain all images”, or flash-only. I must say that web design and (SEO) should go hand in hand. When someone lands on a website and encounters is a log-in page, before being able to see the site’s information (text or content), then that’s what spiders will see and it will pause right their, so think a little further and let experts in the field show you step by step what you should do.

Have you thought of building Web Page entirely in Flash, DON’T.

Paid Search Advertising (PPC)

2008-07-11T10:32:00.000-07:00

Paid Search Advertising (PPC)

(PPC) Pay Per Click advertising and marketing on search engines can be a significant marketing tool to expose your company if implemented with wisdom. Can it produce your website or web pages to have a massive targeted traffic really fast? Yes!, but the down side is that it can be very costly with actually no results if not implemented correctly. Experts are exploring ways in paid strategies thru search engine marketing and advertising and give different options for maximizing the value of your (ROI) return on investment to assure an effective stream of incoming sales.

Page Rankings from Search Engine Optimization

2008-07-09T09:22:00.000-07:00

Online PR

Public relations provide any size business the opportunity to avalanche their success or failure. 24 hours a day the internet has taken live interaction worldwide which means one upset customer is able to destroy or build your brand. Learn powerful strategies and techniques of online public relations through this category and how it can effect your page rankings.

Link Building and Local Marketing

2008-07-08T18:22:00.000-07:00

Link Building

No questions asked that the power of links in terms of online advertising and marketing are vital to apply to your website. Search engines use links to determine the value and relevance your site has to offer visitors. Using links to go from one web page to another is how the spider crawls and gathers information. Building quality page ranked links to your site from relevant sources will help a great deal towards improving your search engine rankings, and it usually drives a ton of great targeted traffic.

Local Search

Using local paper advertising is becoming useless as it gets stored in the closet or under the desk. People today are searching for local businesses online more because more value is given at a much faster pace. This should be considered for local business owners as an online advertising and marketing tool. Learn which sites your consumers are running into when they do a query online and put best foot forward on them NOW!.

Search Engine Optimization (Keywords and Online Conversions)

2008-07-07T12:06:00.000-07:00

Keywords are words and phrases people type in search engines to find information on web pages they're seeking out. Learning specifics on identifying quality and valuable keywords for your web pages and how to synchronize them into your title tags, headlines and page copy to improve rankings in a task in itself.
Massive traffic doesn't mean your doing great business. Online Conversions determine the production of your company. If there is no conversion then your strategies and sales pages have to be re-done. Experts of Web SEO Specialists in NYC share practical and valuable information you can use for your marketing campaigns and on your web pages to assure the leads are converted and ultimately sales and sign-ups are generated. Educate and focus yourself on defining what your (online conversions) strengths are then improve upon them.

(SEO) Corporate Identity Brand Building

2008-07-07T11:46:00.000-07:00

Using social media marketing and search engines optimization to drive a massive portion of the traffic to web pages, it's essential to assure you're branding and converting visitors into customers to come seeking YOU. Get the proper information on how to establish a strong foundation when it comes to branding and positioning yourself in search engine results through social media marketing and web 3.0 technology conversations.

Content and Copywriting
Attracting people to your web pages is only a portion of the work. Once they've arrived, you must have specific and good information to assure they receive exactly what they were seeking out and have them engage based on their need, desires and wants. Writing quality content is a skill which many don't not come easy, our professionals provide simple unknown tips and strategies that will help any web site increase your content to provide service and get better search engine rankings and higher conversion

Search Engine Optimize Blogging

2008-07-07T11:42:00.000-07:00

Blogs are basic web logs that allow any web page owner to rapidly and easily provide fresh content to their web pages. Our live tutoring on blogging provides effective and practical references on setting up and maintaining a blog, thinking of what kind of quality content you should display on your blog and how it will benefit your business by using blogs to market the targeted audience of your business.

(Search Engine Optimization) Analytics

2008-07-07T10:41:00.000-07:00

Experience the way people look at your web pages to find useful information that can bring value to your marketing campaigns, your web site content provides products and services that should increase visitors returning for more valuable information. Analytics that we discuss are topics on tracking your web site traffic using specific analytic tools, which analytics software to use and what you should be doing with the information you gather.

Search Engine Optimization and Website Design must go hand in hand:

2008-07-04T11:25:00.000-07:00

Crucial mistake website designers make not taking in consideration search engine optimization (SEO) as a priority, this should be considered the main course and component of the design process. A search engine optimization specialist is needed before the site is created, not after. Web page architectures normally should be created according to what the target audience seeks for online.

Search engine optimization specialists should perform keyword research to find words and phrases being sought out on search engines to determine which keyword and phrases are best. Once determined which words are being highly targeted and search with the highest quality volume, then using these specific keyword phrases will provide great information for the architect to build efficiently; the navigation schemes, categories, breadcrumb links, headings, and cross-links.

Not seeking out the right information early can back things up quite a bit and will cost more on the long run, it has cost online business owners hundreds of thousands, even millions, of dollars in marketing expenses and sales conversions. A wide range of people have a difficult time searching a web page via the major search engines without campaign marketing and advertising. Once visitors land on a web page, they could have complications in locating products and or services they searched for.

Make sure to bring in an seo specialist right from the beginning to develop your website.

Crucial Tips Before Building a Website

2008-07-04T11:07:00.000-07:00

Quality of Content-Rich Websites are Needed:

Constructing superb content rich web pages may take a bit of strategical skills. Being a conscious and well structured designer uses principles that online architects implement, carefully gathering quality information to make a delivery and intuitive pathway to fulfill the visitor's needs (what was the purpose of their visit) assuring their own business tasks to become well known or successful ( what was the purpose the web page was created).

Assuring a pristine architecture is crucial to the online world in marketing of web based content rich pages that will draw and also please consumers and fans.

In simple terms, developing award winning web pages is not good enough to stay in business online. Web pages need proper visibility for prospects in order to be recognized as a credible, authentic and reliable place to either seek out more information or purchase products.

Implementing Web Design, development, and internet marketing with tunnel vision traffic generation techniques and strategies that are vital to the prosperity of your website. Unless you market effectively any gorgeous website will not succeed.

Focus exclusively on how to drive massive traffic online with internet marketing strategies through website design, search engine placement, search engine marketing, submission, analytics, email, backlinking and social media optimization. The bottom line is to achieve high quality traffic to your web pages that converts into multiple sources of revenue.