Search Engine Optimizer - Search Engine Marketing

New & Reliable Way to Earn Online!

2011-06-11T10:49:00.002+05:30

Go To Ten Dollar Click
Create An Account With Your original names and email id.
Login with your username and passwords
Click to Earning Area in Right
Click to Click Links On Left
Now You will see $ links are Avialable there.
Click to Click Links
Now you will see those 4 Urls.
Click first URL (remember u can not open all 4 at same time, one by one click karma
hian)
Now will see on top left corner some countdown starts for 1 minutes
Now wait till that countdown ends.
Now you will see some figure lyk this
Click5 4568
Click to 5.

Now same Process for other 3 links. But remember one by one.

Now go to my Account and den click to earnings.

Now you will $40 added to your account. :)

This is not a fake website, it really works.. you need to keep patience and do it regularly.. Make your friends your referral for fast earning.http://www.tendollarclick.com/index.php?ref=seoneha

Strategy To Get Quality Links – Link Building

2010-04-13T21:32:00.001+05:30

Everyone in the field of Internet Marketing aware of the term "Link Building". Link Building is a SEO ACE for the better page rank, keyword ranking, and traffic. For some persons it is a time consuming confusing bit irritating process but certainly unavoidable. Link building is a major part for any SEO project to get success.

There are hundred's of method available to get links. To get link is not a tough job but to get Quality Link is not an easy task. Always look for the countable links at least in major search engines such as Google, Yahoo and MSN. First of all, you need to understand the theme of your website or blog, targeted audiences, effective ways to get links, and then make out your own link building program to get effective and quality links.

I will be discussing few points that needs to be remembered while linking with the other websites in order to get popularity, visitors and a good position in SERP. Everyone Knows that link building is a technique to boost traffic of website or blog. When populating your links to other websites, the number of links that points back to you site also helps to improve the position of a websites in SERP(search engine result page).

The most important point that i keep saying "Never just broadcast links to random sites". Generally people would think that the more links they gain, better the results would be. I used to think the same way but with experience, I realize making more links turns into a better result but a twist in this theory is The More Quality Links you gain better the result would be.

You always need to select the sites for linking that will generate better results. And Newbies always keep in mind to link with the websites that has same content like yours. Search Engines like Google, Yahoo, Bing etc. are very particular when it comes to the relevancy of the content. Lets discuss an example to make it more clear, Suppose your website is dedicated to "Investments" and you linking it with "Pharmaceutical". It may not help as you can think the kind of audiences visit investment website would not be interested in pharmaceutical and vice versa.

Next motive is to check the page rank of the website home page and also the page where you link is to be added. I generally believe getting five no page rank link is equals to one PR quality link. We always forget to check the cached of the page where link is going to be placed, we need to check the cached whether the website or the page is cached or not, last date of the cached when search engine crawled the web page, also compare the text of the cached page with the presently visible text on the web page.

Next step is to check the number of links available on the page. This step is important in case of link exchange. Always count links that are available on the page where your link is added and also check the PR of that page. If the website has more then 40 to 50 links don't exchange link with that website as you will not get more profit.

Next step is to check the status of the website in the search engines, website should not be banned and should not be a spam website.

In order to get quality links consider all above steps. It is not difficult at all, you just set your goal to get quality links and you will see that your website will be on the tops of the results of all search engines.

Above is my strategy to build links, use it on your own risk. If you feel that points I have discussed above is not correct or you would like to discuss your strategies to build links please feel free to use comment area. Looking forward to your comments. I like reading, writing and discussing about SEO.

My writing skills are not very good so please bear with me. You may also read Ways to get backlinks, will going to update this post very soon with the new methods of back linking.

Learn To Remove Navbar from Blogger Blogs

2010-04-02T22:29:00.001+05:30

Navbar is a navigation bar that blogger displays on the top of every blogger blog. This Navigation bar helps to search blogs, visit next blog, sign in and create new account. Also you can report abuse for objectionable content. I personally think that navbar gives bad look to any blog. Blogger don’t give any option to remove it, still we can remove or hide it manually.

Most of the bloggers doesn’t like to use the same old blogspot templates. Everyone wants to give it a nice look according to their own choice, preferences, theme etc. Navigation Bar doesn’t go with the look we usually want for our blogs or websites.
So the good news is we can remove or hide the navigation bar with simple steps.

Login to your Blogger Account.
Open your Dashboard
Go To Layout Settings Edit HTML
Search for the following line of code:

/* Variable definitions

====================

Before the above code, add the following line CSS code:

#navbar { display: none; }

or:

#navbar-iframe { display: none !important; }

Save template and bye bye to Navbar

And another method to disable navigation bar:

just add following code template to

<style type="text/css">
#b-navbar {
height:0px;
visibility:hidden;
display:none
}
</style>
And remove the above codes in case you want navbar back!!

How To Make Money With Twitter?

2010-03-25T11:46:00.001+05:30

Well guyz looking to make easy money online using twitter. Are you having good followers list awaiting your tweets? You really want to make money using Twitter? If YES, you came to right way. There are manny websites available to make money by tweeting regularly. Twivert is one of them. Twivert automatically tweet CPC ads by your Twitter Account and when someone click on it, you get paid. Isn't it a easy way to earn money using twitter. You just need to Sign-up to Twivert account.

You may use the following link to sign up for absolutely free.

To Become Twitterers:
http://www.twivert.com/o/QUOf

To Become Advertisers:
http://www.twivert.com/o/RUOf

Enjoy Tweeting and Earn Money.!!!!
You may also join its referral programm and for each referral sign up you will earn 20 cents along with the CPC Ad clicks.

How to Change Blogger Favicon Icon?

2010-03-17T11:57:00.003+05:30

What is Fevicon Icon?
The default icon of blogger with the standard orange colored “B” shown next to the URL in the address bar is Blogger Fevicon Icon.

What is the size of Fevicon Icon?
A fevicon icon is a small 16x16 pixel image.

Why you want to change Fevicon Icon?
The default fevicon icon of blogger is same for all and boring. So, most of us like to customize it to make a difference in a website. Bloggers believe to have their own favicon icon as it is a great way that helps to stand out from the rest of the blogspot blogs.

How can you change the favicon icon for your blog?
Method to add the customized fevicon icon is very easy. Just follow the steps mentioned below and you will a get all new look for your blog.

1) To get started first o f all backup your existing template. Just go to
Layout>>Edit HTML>> Click Check to Expand Widget Templates>>Download Full Template.

And save it to desktop.

2) Now you need fevicon icon for your blog. You may use favicon generator websites that are available on internet free of cost. Let me tell you the easiest way to generate using imageshack.us.

Register to imageshack for free>> go to image upload tab>>upload your image>>copy the direct link code that looks like
link href="image url" rel="shortcut icon"

3) Now Post the Code shown above under Tag.
4) Save Template.

Now you should be able to see the favicon icon for your blog. Sometimes settings in your browser prevent you to view new favicon icon, so you just need to refresh the page and delete the cookies to see it right away.

You can also host favicon image for your blog at sites such as Imageshack (I have discussed above), Flicker, photobucket etc.

Technorati Claim Token check 32WE23E7EU69

2010-03-16T22:25:00.001+05:30

This post is to verify with Technorati that this is my blog. The claim token is 32WE23E7EU69
Will soon add new post, topics are in my mind. I m trying to take out some time for write ups.

Create SiteMap for Your Blogger Blog

2010-02-23T22:03:00.001+05:30

Well there are many ways to make sitemap for Blog but we will be discussing the simplest way. You just need to follow below mentioned instructions to get sitemap for your Blogger Blog,

1)To start visit Google Webmaster Tool Page first integrate your free Blogspot account to Google account. Now use your login to make a Google Webmaster account.

2)After Signing in to Google Webmaster Account, visit webmaster tool (including sitemaps), there you will find Add Site Button. Enter your Blog URL and submit.

3)After adding Blog you need to verify it. To get it verified click to Manage:URL of the Site on that page. Now Click to Manage Site Verification in the left side menu.

4)On Site Verification page, you will see the code which looks like Meta tag.

5)You just need to copy that code as per the instructions given above the code. You need to add code to your blog HTML page under Head tag() before body tag(). Now click Verify below Code.

6)Now go to Add Sitemap, Select Add general Web Sitemap. Need to add Atom Feed and RSS Feed URL. You don not need to upload anything there as it is totally different way to submit sitemap as we do for a website.

I hope this will be helpful for the bloggers wondering to add sitemap to their blogs.

URL Shorteners – How Helpful

2010-02-05T21:32:00.000+05:30

As we all know that Twitter has a limit to 140 characters. Have you ever wish to post more than 140 characters tweet? I wished plenty of times to post at least of 160 characters instead of 140. Well sometimes we just can’t shorten description that we tweet; in that case we can shorten our link with the help of following sites:

bit.ly: I think you all must have heard about this site already as bit.ly is the default link shortner for twitter. The like this site the most as I can track number of clicks and tweets right from the bit.ly homepage. Try this out and tweet anytime!!

su.pr: This service is powered by Stumble upon. It is not only shortening service, you can also schedule your tweet and keep track on your links with the help of su.pr. It also let you know best time to tweet particular link as per clicks. The tracking results are not that comprehensive still other features are cool.

Tr.im: This service offers you analytics of your website and you can custom URL name. Not as good as bitly and supr.

Tweetburner: Tweetburner helps you shorten the links very quickly. This is a perfect straight shortener without any feature.

Cligs: Cligs is not as good as bit.ly. This service provides you real time analytics for your shortened link. Using cligs you will get to know the location of your visitors, referral statistics and also social media monitoring. The only disadvantage is that it won’t let you tweet right from the sidebar.

There is plenty of other link shortened site available. The five I have mentioned above are my favorite.

Set up Google Analytics to Measure Traffic

2010-01-24T13:39:00.003+05:30

Google Analytics is a great reporting system that will provide full insight on how user searches for your site and also how much time they spent on your website, page views of your site and many more.

One of my friend asked me how-to Set-up Google Analytics for a blog or a website, I find it difficult to make my friend understand the process via chat or on Phone. So it just clicked to write blog on it :)

Step 1: Get a Google account.

Hopefully you having a Gmail Account, you can access Analytics with your Gmail login details. However, you can always create new Gmail Account to access analytics for separate website other than your personal Gmail Account. Like, I don’t prefer using my personal Gmail Account for SEO – PPC- SEM.

Step 2: Get a Google Analytics account.
Visit https://www.google.com/analytics/, click on Access Analytics (Highlighted below) and login using your Google account.

Once you've logged in you'll be prompted to sign up for Google Analytics. Click the Sign Up button as highlighted below.

To start with the new account signup process you'll be asked to enter your Web site's or Blog URL i.e. domain name, account name (fetch from website URL automatically) but you can always override as per your preference, your site's country and time zone. Click the Continue button.

On the next page you’ll be asked to enter your last name, first name and country or territory (if different than your Web site.) Click the Continue button.

On the next page you'll need to accept the user agreement. Carefully read all Google terms and conditions mentioned which you'll probably never read: D. Click the check box to agree with all Google terms and conditions click the Create New Account button.

Yippee! You've arrived at the tracking code.

This code goes on

For a Website: the bottom of every Web page you want to track just before the tag. You'll either want to add it yourself or share it with your Web developer.

For a Blog: the Edit HTML before tag. Go to Edit Html, click Expand HTML template and paste the given code. It automatically tracks the traffic of all your blog post.

Google Analytics offers you to track traffic for Single Domain, One domain with multiple domains and multiple top-level domains. Choose according to your preference. You can also track adwords campaigns :)

If you have multiple domains to track then you need to generate unique tracking codes for each site. Each domain will need its own "profile." You can create additional Web site profiles by clicking Add New Profile on your Google Analytics page.

Once you done with the tracking code installation to your website or blog, after 24 hours you should start seeing the traffic and conversions.

Start analysis and make changes to your website if necessary. Happy Tracking!!! :)

Google Adwords Ad Performance Tools

2010-01-15T11:26:00.003+05:30

Once you start running campaign, next important step is to measure the campaign, ad group, keywords, ad copy performance.

Ads Diagnostic Tool: Using this tool diagnose that your ad is appearing for specific search term (keyword) and Special search result page. This tool provides you two options:-

According to Keyword and Parameters
1)    Enter single Keyword or select campaign (All keywords).
2)    Domain Name (google.com, google.uk etc)
3)    Language
4)    Location: either geographic or IP Address.

According to SERP URL
This option you can choose when you are concerned about a particular search result page. Just copy and paste the Web Address in the address bar shown below.

Ad Preview Tool: Using this tool preview you’re Ads without as it appears to users without accumulating extra impressions.

Disapproved Ads: You can see Ads that have been disapproved along with the reasons.

Conversion Tracking: Very important tool to make your campaign perform more efficiently and increase the ROI (Return on Investment). Track which of all Ads performing better to reach your campaign goals. I will discuss about this tool in detail.

My change History: Here you can see all changes made to your account by you or by a person handling your PPC campaign.

Note: You can also manage your campaign offline. To Download Adwords Editor Application absolutely free click to Download Adwords Editor. Upload your account by providing login details to editor application and make bulk changes, copy, move, navigate, circulate and many more.

Introduction - Google Adwords Tools

2010-01-12T19:39:00.001+05:30

In this post, I am discussing about the tools available in Google Adwords Account.

Are you optimizing your Ads? Read below are the tools you might need at the time of Ads optimization.

Following are the tools which we use for the keywords selection, creation of Ads, Ad groups and campaign etc.

Keyword tool:- Now this is a famous tool everyone related to Digital Marketing Field knows about. Using Google Adwords Keyword Selection tool you can make a list of keywords for your Ad groups as per the search volume, advertiser competition, estimated first page bid, estimated average CPC etc. You can choose master keywords with the help of keyword tool.

Search based keyword tool:- As the name suggest, using this tool you can get keyword ideas based on actual Google Search engine queries. Keywords that matches to specific pages of your site. You will get new keywords which you are not already using in your account.

New Placement Tool:- This tool is New, not very new though :). Well using Placement tool you can find out new placements. As we have already discussed about Placement Ads. Best part you can choose placement as per categories and placement types like site, video, feed, game, mobile etc.

Edit Campaign Negative Keywords:- Negative Keywords very important aspect in PPC. As we pay for each click, we don’t want invalid clicks. To reduce wasted or invalid clicks, this tool is really helpful. Let me define with the help of an example since I haven’t mention about Negative keywords in my blog, Suppose you are selling New Mobile Phones, in this case OLD is a negative keyword. Whenever someone searches for old mobile phones our ad will not appear. IMPORTANT point to keep in mind while using Negative Keywords, here negative keyword is OLD not OLD mobile phones.

Site and Category Exclusion:- You can use this tool to prevent your Ads from individual websites and categories in the Google Network. This can be only applying to the selected campaign.

IP Exclusion:- IP is Internet Protocol. Now with the help of this tool you can prevent your Ads from specific Internet Protocol. In what circumstances you would want to take help from this tool…. Think n let me also know!! Umm if you don’t want to show your ads to competitor, it can be the reason.

Traffic Estimator:- Through this tool you get fast traffic estimates even for the keywords you are not using for your Adwords Campaign. You can check estimate traffic for those keyword without adding them to your account. You can check by entering one keyword per line, choose currency, daily budget, targeting location(country, region, cities),language.

Insights for Search:- Another tool which can be used while is making a master list of keyword to create Ad groups. With the help of Insights we can compare search volume patters across regions, categories and timeframes. Just enter keyword and select specific region, categories and timeframe

I will discuss about more Adwords tools in next article as am really tired now. Actually I am having a Backache from last 10 days. In my next post you will read about the tools which we use to analyze the Ad Performance.

What is Robots Txt? Why We Need One?

2010-01-10T14:09:00.006+05:30

Web Robots are also known as Bot, Crawlers and Spiders. Search engines such as Google, Yahoo Msn use them to index the web content; spammers use them to scan for email addresses, and many other uses.

Robots index the content of the web pages of your website and Robot.txt file set instructions for Robots. Spiders that obey the file, it provides a map for what they can, and cannot index. The file must be available in the root directory of your website. The web addresses i.e. URL path of your robots.txt file should be named as /robots.txt.

How to create robots.txt file?

User-agent: *
The asterisk (*) or wildcard represents a special value and means any robot. The asterisk (*) or wildcard in the User-agent field means "any Robot" and therefore is the only one needed until you fully understand how to set up different User-agents.

Disallow:
The Disallow: line without a / (forward slash) indicates the robots(crawlers) that they can index the all the WebPages of a website.
Any empty value indicates that all URLs can be fetched. At least one Disallow field should be there in a record without the / (forward slash) as shown above.

Disallow: /private/
It tells the robot that it cannot index the contents of that /private/ directory.

Syntax to create robots.txt file

To allow all robots complete access:
User-agent: *
Disallow:
To exclude all robots from the server:
User-agent: *
Disallow: /
To exclude all robots from parts of a server:
User-agent: *
Disallow: /private/
Disallow: /images-saved/
Disallow: /images-working/
To exclude a single robot from the server:
User-agent: Named Bot
Disallow: /
To exclude a single robot from parts of a server:
User-agent: Named Bot
Disallow: /private/
Disallow: /images-saved/
Disallow: /images-working/

If you want to Disallow a particular file within the directory:
Disallow: /private/nothing-to-display.htm
Keep in mind that using the above example excludes that specified page (nothing-to-display.htm) but will not exclude the entire /private/ directory.

The presence of an empty "/robots.txt" file has of no usage, it will be treated as if it was not present, i.e. all robots will consider invited automatically.

You should validate your robots.txt file. Enter the full URI to the robots.txt file on your server. The robots.txt file always resides at the root level of your web.

Latent Semantic Indexing (LSI)

2010-01-08T13:37:00.003+05:30

Websites which appear on the top of the search result, usually receive the most visitors, so there is a higher profitability of sale to the website.

Latent Semantic Indexing (LSI) is the word used in that environment based on the principles usually has a similar meaning. If you find an LSI - indexed databases, search engines look at the value of the content are calculated for each word, and returns document, considers the most appropriate investigation. Since the two documents can be semantically very close, even if they disagree with certain keywords, LSI is not necessary an exact match to return useful results. If a simple keyword search will fail and there is no exact match, LSI will often return relevant documents do not contain all of the keywords.

Currently, the Google Trends favorable towards the topic, instead of keywords to build websites. Semantic indexing or LSI, this process is called search engine optimization in the forefront, and in the near future. Want to optimize your site Google will be more profitable, not so much on the reasons for LSI elusive success is claimed by the various methods for finding the secret master of the sale. High quality website and will probably always be the long-term success of the Internet the best choice.
In Simple words, LSI is search engine algorithm on basis of LSI technique, Google Shows results when user e enters search query.

You can use the Google search engine to search for the LSI! Don’t be shocked, am Damn serious J
Enter the phrase or term in the search box of Google with ~ . Example: Your phrase or term or keyword is a laptop ... You will enter ~Laptop in the Google search box and you can find LSI terms.

Remember very common question that can be asked in interviews!

Search Engine Marketing or SEM

2010-01-06T18:30:00.006+05:30

Search Engine Marketing or SEM, is a form of Internet Marketing that we use to promote sites. It is a method to increase the visibility of a website in search engine results pages (SERPs) with the help of paid placement, contextual advertising and paid inclusion. Search Engine Marketing can be divided in to two basic techniques. One is Search Engine Optimization, also known as SEO or Natural Search or Organic Search. The other paid Search related.

Increasing personal matters and the corporate website traffic by using Search Engine Marketing is a great way to produce sales and potential customers return to buying customers. Use the power of search engines to your advantage simply by engineering your site for optimal viewing. Site preparation can easily be done during the construction process, but may at any time. Search Engine Marketing Link Building includes quality content and design the appropriate template.

Search Engine Marketing (Internet Marketing), also known as Search Marketing or SEM, is fast developing as a powerful channel to attract online customers. Many companies are now Search Engine Marketing very seriously, because it has a fantastic return on investment, and has a great potential for

• Lead generation
• Increase Sales
• brand reputation and
• good corporate vision

SEM is all about using Internet search engines and directories to deliver targeted traffic to websites. Targeted traffic, we really talk about the future of driving customers to your website.

Page Rank Understanding

2010-01-06T12:45:00.003+05:30

In very simple language, website ranking (page rank) is a numeric value, that represents how important is the website on Web (Internet). Page Rank is a search engine marketing and search engine optimization an important factor. Better quality sites, web links, Page Rank higher.

A quantitative analysis of the introduction of the software links and 'quality' refers to the page to generate a relative measurement, the 0 (low importance) and 10 (very important). (The 'quality' refers to the page is a summary of the indicators to measure authority on the subject.) Greater number of votes per page, the web to get more attention.

Google Toolbar PageRank displays function as an integer between 0 and 10 in the rating of the visit of E. Google Toolbar PageRank not disclosed to determine the value of an accurate method. Google software engineer representatives have publicly stated that the toolbar PageRank update for every 3 months. In the Google PageRank ™ is just one of more than 100 standards for Google, in order to determine the "Page Rank of a web page. To calculate the PageRank of a page and its interconnections are taken into account. These sites are internal and external sites.

I personally do not rely on the value of public relations Web site quoted. This is a common factor in the Internet market, The PR does not mean that the site is of lower quality, it can only be a new Web site from its competitors. Google PR is calculated mainly on the number and specific web pages, rather than the quality of traffic within the relationship. Count more votes are cast for a page, the page gets more attention on the network.

Happy New Year 2010!!

2009-12-31T21:28:00.002+05:30

May happiness brighten your days.......Prosperity greet in your ways………

May success be with you……. In everything you do!

Wish you and your family every joy and a happy new year 2010!

Cheers and enjoy the life..." sometimes road traveled turned out to be more beautiful than the destination reached."....so keep Going and enjoy the beautiful life...!!

Carry Heart That Never Hates, Spread Love n Humanity!!

What is RSS and its Importance?

2009-12-23T11:09:00.008+05:30

RSS stands for “Really Simple Syndication.

RSS is use to publish that website and blog has been updated in other words, frequently updated web based content such as blog post, website content, news headlines, audio, video etc. RSS document also known as Feed, Web Feed, channel. Through RSS Feeds you allow readers to subscribe to your feed and they can read recent changes on a website or blog. The benefit of generating RSS Feed is that you will get wider audiences for your content. RSS is an XML file.

Versions of RSS:-

RSS 0.9

RSS 2.0

Atom 1.0

RSS is a great tool to broadcast recently updated web based content to other websites.

I and most of the users and web masters prefers RSS 2.0.

Advantages of RSS Feed:-

Live bookmarking

Able to feed content to Readers

Submissions

Email subscription

Some blog software and website has a feed technology built in if not you can generate feeds from http://feedburner.google.com/ absolutely free of cost. As you know already Search Engines always look for regularly updated fresh content. RSS Feeds helps your sites to be noticed. Submit the feeds to top RSS search engines and news aggregator directories.

Once you generated RSS feed you need to promote that feed.

Benefits of Google Adwords Advertising

2009-12-19T18:08:00.001+05:30

Benefits of Google Adwords Advertising:-

Paid search Advertising or Google Adwords Advertising gives instant results. As soon as you activate your Adwords account, your Ad will start appearing in search results.

Adwords allow you to target your Audiences. You can target your Ads specifically to people who are looking product and services related to yours.

Avoid audience who are not interested in the product and services you are selling.

Adwords let you obtain maximum return on your investment for advertising

Adwords Advertising allows you to select country, state, city also region for UK and USA. For India you can choose country and State only.

Customer are coming to us. We need not to go to each and every customer to sell our product and services.

Adwords is cost effective for all sizes of business:-

You can choose your Ad as per CPC(cost per click) or CPM(Cost per impression).
You can choose your own CPC and CPM amount by setting maximum budget at any time. No minimum amount setting is available.

Best part which i think is you can set Ad schedule for your campaign.
For e.g. You are running campaign for sale and purchase of stocks in stock market. You can set timings as 9 a.m. To 3p.m. You Ads will appear in search results b/w targeted time only.

You can edit you campaign, Ad copies, Ad group, targeting, timings or any other changes at any time as Google Adwords facility is available 24/7 all days. You can also stop, pause and delete your campaign any time.

Basic SEM/PPC Terminology

2009-12-18T12:24:00.001+05:30

Last two weeks could not able to post any blog entry as was busy in cousin's wedding. It was great, had fun but really tired.
Anyways i m here to define basic SEM/PPC Terms which are very commonly asked in interviews. U must have heard of following terms:-

Impression:- Number of times Ads appear whenever user enters search query related to your Theme either in search network, content network and placements.

Clicks:- Number of times user clicks to Ad Copies showing in search results.

CTR:- Stands for Click Through Rate. CTR is clicks against impression. CTR is a tool to measure the success of an Ad words Advertising Campaign.

CTR can be calculated as : Clicks/Impressions * 100

CPC:- Stands for Cost Per Click. CPC is a cost that we pay to Google for each click.

Max CPC:- Maximum Bid which advertiser ready to pay for one click.

Cost:- Cost of clicks. Total amount that advertiser pay to Google.

Lead:- Lead generates when Ad copy appear in search and clicked by visitor.

ROI:- Stands for Return on Investment. Investment minus Return.

CPL:- Stands for Cost per Lead. Total cost/number of leads.

Example:- Impressions – 1000, click - 20, CTR= click/impression *100 i.e. 2%

CPC – 10, Cost – Click * CPC i.e. 200, Lead - 5

so CPL is cost/leads i.e. 200/5 – 40.

CPM:- Stands for cost per 1000 impressions. For some campaigns you can choose to pay Google as per 1000 impressions for your Ad rather then clicks. Max. CPM is amount you are willing to pay per thousand impressions or Ad views. CPM bid is available only for content network not for Search network and search partner sites.

Quality Score:- Higher the Quality Score of your Ads lower the CPC. Factors effect Quality Score are Keyword Quality, keyword and Ad copy Relation, Landing page, A/c, Campaign, Ad structure and Ad Keywords.

First Page Bid Estimates:- On Google Keyword Analysis Page you can see Bid Estimates. The CPC required for Ad to appear on the first page of Google search results when a search query exactly matches your keyword.

Google Network Overview and Qualty AdCopies!

2009-12-02T19:55:00.001+05:30

Like i told in previous post of this blog that Google shows 11 Ads at a time. Most Important Factor to get good position on Google Adwords Program is "Quality Score" of your Ad. Google Rate Ad Copy out of 10. More your Quality score better the chances to get good position.

Google believes in user Experience. Google rate the quality of your Ad on the basis of following.

Website should be Working as in URL should be working. When User click to your website and it will show that website is not working.
Back Button should be there. Some people block back button so that user won't be able to go out of your site to see more Ad options available.
Content should be present in the website. Content can be in the form of text, image, video, music etc.
Site link must not be broken and under construction.
Website should be user friendly, it should not require any other program other then browser to view the landing page or any other unacceptable format such as PDF, Word etc.
There should not be Email ID in Display URL.

I might forget to mention few points, if you know please let me know.

Now Let's talk about Google Network:-

Google Network apportioned in two parts:-

Google Search Network:- In this Ads appear on the Google search page whenever user enters search query related to your Ad theme. You can also share Ads with Google Partners such as Froogle and Earthlink. It is also called as Search Targeting.

Google Content Network:- In this Ads appear on the other websites such as Blogs, Gmail, topic-specific websites, news etc. if the content and URL are related to your Ad.

The best part is your can choose any of Google Network to run your website and also you can run Same Ad on both network simultaneously. You don't need to go to customer to sell your product and services. Customer will come to you after clicking to your Ad. :) It is also called Contextual Targeting.

In my next blog topic would be : Basic SEM/ PPC Terminology and bit more about Targeting! I keeps forgetting topic to write, this way i can remember!!

Google Adwords Ads Formats

2009-11-28T21:53:00.002+05:30

Adwords offers following Ads Formats:-

Text Ad
Image Ad
Animation Ad
Video Ad
Local Business Ad and
Mobile Ad

A Google Adwords Text Ads Example as Follows:-

Suppose you are making Ad copy for selling Designer Bags.

Stylish Designer Bags
Latest Stylish designer handbags
for beautiful you. Order Now!
www.xyzbags.com

Text Ads contain five lines:-

Heading: 25 characters including spaces. It is also called Title. Heading should attracts customer. It is always better to use Keyword in your heading or any special services or products, if any.

Desciption1:35 characters including spaces. Description should be catchy enough to encourage user to click to your ads and visit your website. It should be clear and appropriate.

Description2:35 characters including spaces. Description2 is the continuation of description1. So the total characters limit for description is 70 with spaces.

Display URL:35 characters including spaces. It indicates user which website they will visit after clicking your Ad.

Destination URL:1024 characters no spaces and special characters. This URL is invisible. This URL actual page where user visit after clicking an Ad. It is also called landing page.

While making refer Google Adwords Editorial policies. Let me mention few i remember:-

Grammatical and Spelling Error: Always use logical phrases with correct speliings and no grammatical mistake. If you wants to use misspelled words that majority of audiences can understand, that word should be there in online dictionary.

Spaces: Always Use proper spacing after each word and punctuation.

Capitalization: Capitalization is not allowed to highlight word or phrase to direct attract user. For example: SALE, FREE, NEW, NOW. First letter capital is allowed though of each word.

Punctuation and Symbols: Punctuation should not be unnecessarily used or repeated two or more times. Ad title can not contain exclamation mark though your Ad description can contain one exclamation mark. You can not use replacing words like “4” in place of “for”, “U” in space of “You” etc.

Repetitive words: Repetition not allowed to promote like “best deal, best deal, best deal”.

Offensive Language: Inappropriate and offensive language strictly not allowed.

There are more policies as well please read Google Ads Editorial policies.

In My Next post, i will talk about Adwords most commonly used Terminologies.

I m always look forward for Suggestion and comments. Please Feel free to comment!!!!

Where Google Shows Ads?

2009-11-26T21:26:00.003+05:30

In continuation of my last post, today I will write more about Setting PPC campaigns, benefits, and where Google showcases our Ads...

First of all, PPC is a great tool to drive traffic to your website quickly. Initially, you need to know the right method to do this. SEM/PPC is also known as ‘Paid Search.’ PPC does not work without money. Therefore, you need to invest some amount of money to drive traffic to your website. The reason PPC is very effective is because it can show results in less than 15 minutes.

No one can tell you the correct way to Run PPC Campaign, but there are guidelines which you need to follow to have success in the online paid advertising industry. The most important point is that SEM (PPC) and SEO both are completely different. Whenever a user comes and enters a search query, Google displays results as follows:

The results highlighted in the above image represent PPC Ads, whereas the red arrowed highlighted results are the organic search results which represent SEO. When the user clicks the highlighted links, Google redirects the user to a website. As a result, the website owner must pay a certain amount to Google for each click. For this reason, these results appear under “Sponsored links”. Google displays a maximum of 11 ads per page, 3 Ads above organic search, and 8 on the right side of SERP (search engine result page). as shown above. However, when a user clicks on any of the organic search links, Google redirects the user to a website, but the owner of the website does not need to pay anything to Google. Therefore, SEO can work without an investment but PPC requires money.

Introduction of SEM / PPC

2009-11-25T18:43:00.002+05:30

Search Engine Marketing(SEM) or PPC (Pay Per click) is a method that helps in promote websites to increase visibility in search engines through paid placements, content advertising.

How it works?
We create simple effective Ads and search engines displays our Ads to people already searching Online for the information related to our business.

We need to be very specific so that search engine will show our Ads to most specific audiences. How is it possible? And the appropriate answer is "Keyword Bases Advertising".

When searcher enters a query to search engine say "SEM institutes in Delhi ", Search Engine displays a number of relevant search results, like to SEM companies, articles related to SEM, SEM institutes in Delhi, SEM blogs, SEM books etc. Along with all these links search engine also displays Ads that link to websites those are teaching SEM, providing knowledge on SEM, SEM tutorials, SEM guidelines, SEM institutes in India and other services related to searchers query.

Let’s talk about Google Adwords to create Ads. Google Adwords is Google's Advertising Program. It allows you to create simple effective ads and Google displays them to Google search engine result page.

Following are the Steps we need to start with Google Adwords account to display our ads to Search Engine:-

* Keyword Research Task needs to be done
* Create Adwords A/c
* Set Campaign
* Create Ad Group
* Place Ad copies to Ad Groups with Keywords.

These are the basic steps we need to do before LIVE your Ads to Google. The Google Adwords Account charges are INR. 250. You can login here for adwords account http://www.google.com/adwords one time payment and you can create N number of campaign in your account.

Five Ways to Get Free Backlinks

2009-08-18T22:43:00.001+05:30

Link building requires research, creativity and thinking out of box. One of the most effective way to do link building is one way linking. There are many ways to gain one way linking. my post is about very common five ways to gain backlinks. So how can you gain one way links??

Here are 5 ways to gain links for free:

1) Directory Submission: Good way to get permanent one way link. It is worth doing if you have quality directories, thought it is time consuming. You should also submit your website to few niche directories as these will help you to improve organic search ranking for your website. Lastly, Always go for Manual Directory Submission.

2) Social Bookmarking: Social Bookmarking Sites will help you to gain relevant visitors, links as well as readers. You can find list social bookmarking sites in my blog itself.

3) Article Submission: Write valuable content. Submit it to article directories available on Internet. Also write a good biography for author resource box with keyword optimized anchor text link back to your website. Don't stuff too many keywords and links. If you don't have time to write article or you can not write, you can always hire content writers. Content is a king. So content has to be meaningful and valuable.

4) Press Releases Submission: Write Press release about your company, product or services you are offering. Make it newsworthy. It should not be written as article. Submit it to various press release websites available on Internet like free press release, PRWeb, biznews etc.. Again Don't stuff too many keywords and links.

5) Forums: Read my post "Drive Traffic to Your Website or blog through Forum" to know about Forums postings.

There are many other ways to get back links like link exchange, social media marketing, viral marketing etc. etc. Suggestions and opinions are always welcome!! Very common question asked in interview.

Social Media Marketing (SMM)

2009-08-09T19:30:00.000+05:30

Social Media Marketing (SMM) is a best way these days to promote company or a brand. Common social media marketing channels includes twitter, blogs, linkedin, facebook, flickr and youtube. Social Media Marketing is a powerful strategy. You will get massive amount of traffic and links. Through social media marketing you can improve your website traffic, site visibility, growing brand awareness, reputation and awareness of brand in a positive manner.

Social Media allows you to communicate with others. You can use the right strategy to reach key influencer's. Do no Spam. To best use this medium - provide ways to help others. To achieve success in social media marketing and optimization, you need honesty, relevancy, value, no spamming, transparency and last not the least commitment. Always add value to your conversation. Dishonesty will take you to no places and cause you more damage. All conversations should be relevant. Obviously, SMM is time consuming so commitment is essential to get success using this medium.