Search Engine People https://www.searchenginepeople.com/ Canada's Search and Social Media Authority Thu, 28 May 2026 13:42:36 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Search Engine People https://www.searchenginepeople.com/ 32 32 Search Engine People is now offering ChatGPT Ads management services. https://www.searchenginepeople.com/blog/search-engine-people-is-now-offering-chatgpt-ads-management-services.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 28 May 2026 13:31:31 +0000 https://www.searchenginepeople.com/?p=96346 The advertising platform structure feels very familiar to Google Ads users, with campaigns, ad groups, ads, products, conversion tracking, and bidding strategies already built into the platform. One of the most interesting features is the ad group setup. Similar to Google Performance Max, advertisers can target using keywords or broader topics and let the [...]

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]]> Traditional Search Engines Rank Websites. LLMs Rank Brands https://www.searchenginepeople.com/blog/traditional-search-engines-rank-websites-llms-rank-brands.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Mon, 25 May 2026 21:05:55 +0000 https://www.searchenginepeople.com/?p=96338 For more than two decades, digital marketing strategies have been built around one primary objective: ranking websites in traditional search engines like Google and Bing. Success in SEO was largely determined by a familiar set of factors: Backlinks, anchor text, and domain authority (which, for a while, felt like the only factors that mattered). [...]

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]]> Introducing A New Tool to Measure AI Search Visibility Across ChatGPT and Google by Search Engine People https://www.searchenginepeople.com/blog/new-ai-search-tool.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Wed, 20 May 2026 17:31:27 +0000 https://www.searchenginepeople.com/?p=96324 Search is changing faster than at any point in the last decade. Over the past few years, we have built reliable systems to measure SEO performance in traditional search engines. These systems track rankings, visibility across the “10 blue links,” and keyword performance at scale. With the rise of AI driven search [...]

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]]> Use ROMS (Return on Marketing Spend) Not ROAS (Return on Ad Spend) https://www.searchenginepeople.com/blog/use-roms-return-on-marketing-spend-not-roas-return-on-ad-spend.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 05 Mar 2026 14:46:38 +0000 https://www.searchenginepeople.com/?p=95733 TL;DR ROMS (Return on Total Marketing Spend) is the single most important KPI in digital and performance marketing. ROMS = Revenue ÷ Total Marketing Cost (includes all fees, content, internal labor, tools). ROMS can also be inverted to show marketing cost as % of sales. ROAS is incomplete because it ignores critical costs and [...]

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]]> The “Buy” Button in AI Search is Here: Demystifying Google’s Universal Commerce Protocol (UCP) https://www.searchenginepeople.com/blog/the-buy-button-is-here-demystifying-googles-universal-commerce-protocol-ucp.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 15 Jan 2026 15:48:40 +0000 https://www.searchenginepeople.com/?p=95291 For years, the promise of AI in shopping felt tantalizingly close, yet always stopped short of the finish line. We’ve all experienced it: asking an AI assistant to find the perfect gift, compare prices, or curate a wardrobe, only to be handed a list of links. The final, crucial step “the purchase" always required [...]

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]]> Why Do Small Businesses Fail to Convert as Many Customers as Big Brands? https://www.searchenginepeople.com/blog/why-do-small-businesses-fail-to-convert-as-many-customers-as-big-brands.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 19 Dec 2025 19:43:44 +0000 https://www.searchenginepeople.com/?p=95256 In today’s digital landscape, starting an online business is more accessible than ever. With AI-driven tools and modern platforms, you can launch a website, CRM, or ad campaign in days, not months. There is also no shortage of business ideas, which has fueled entrepreneurship across every industry. Many founders make their first sales through [...]

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]]> 🚨 Why ChatGPT is Losing the AI War to Google Gemini 3 Pro, and How That Will Change Your Marketing Strategy https://www.searchenginepeople.com/blog/why-chatgpt-is-losing-the-ai-war-to-google-gemini-3-pro-and-how-that-will-change-your-marketing-strategy.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 04 Dec 2025 15:34:51 +0000 https://www.searchenginepeople.com/?p=95242 The tech world is experiencing a powerful moment of reckoning. For nearly three years, OpenAI's ChatGPT dominated the conversation, driving a narrative of a lean, innovative startup disrupting the established giants.But the recent, decisive launch of Google Gemini 3 Pro has not just shifted the goalposts, it has, according to reports, prompted OpenAI CEO Sam [...]

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]]> From Click to Conversion: A Proven Framework to Optimize Your Landing Pages Step-by-Step https://www.searchenginepeople.com/blog/from-click-to-conversion-a-proven-framework-to-optimize-your-landing-pages-step-by-step.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 28 Nov 2025 19:43:45 +0000 https://www.searchenginepeople.com/?p=95229 Learn how to optimize your landing pages for higher PPC conversions with a clear, step-by-step framework. Discover practical tips for design, messaging, forms, and user experience to turn more clicks into quality leads.

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]]> How To Get Your Business on Google and Start Ranking https://www.searchenginepeople.com/blog/how-to-get-your-business-on-google-and-start-ranking.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 20 Nov 2025 15:31:38 +0000 https://www.searchenginepeople.com/?p=95187 If you have ever asked questions like how do I get my business on Google, how do I make my website show up, or how do I rank higher, the good news is that the process is not as complicated as most people think. You do not need advanced SEO knowledge. This guide covers [...]

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]]> How Much Does SEO Cost? Your Ultimate Guide in 2026 https://www.searchenginepeople.com/blog/how-much-does-seo-cost-your-ultimate-guide.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Mon, 10 Nov 2025 14:39:50 +0000 https://www.searchenginepeople.com/?p=95169 If you have ever asked things like: “How much does SEO cost?” “How much should I pay for SEO services?” “How much do SEO freelancers, agencies, or consultants charge?” you are in the right place. In this post I will walk you through: ✅ What real world SEO costs look like ✅ What drives [...]

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