A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.https://www.seroundtable.comen-usBarry SchwartzWed, 03 Jun 2026 10:00:00 -0400en-usnoSearch Engine Roundtablesearch,search,engines,google,yahoo,ask,com,microsoft,live,com,adcenter,adwords,adsense,ypn,barry,schwartz,search,engine,roundtableThe Pulse with Barry Schwartz and co-hosts Ben Pfeiffer and Chris Boggs covers search topics that receive the most buzz from within the search community. Each Tuesday, The Pulse will recap those important search topics in a roundtable style format, allowing the hosts to debate and argue some of the latest trends and stories in the search industry.Search Pulse from the Search Engine RoundtableBarry Schwartzbarry@rustybrick.comBarry Schwartzhttps://www.seroundtable.com/recap-06-02-2026-41445.htmlWed, 03 Jun 2026 10:00:00 -0400https://www.seroundtable.com/recap-06-02-2026-41445.htmlHere is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ai-performance-report-blocking-controls-41443.htmlWed, 03 Jun 2026 07:51:00 -0400https://www.seroundtable.com/google-ai-performance-report-blocking-controls-41443.htmlGoogle has announced the new Search Console Search Generative AI performance reports and a toggle to block your site from showing in AI responses. This is available currently only for a small subset of UK site owners, but it will expand globally at some point. Oh, and no, the reporting does not show click data - not that any of you expected that.Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-adding-more-link-cards-41436.htmlWed, 03 Jun 2026 07:41:00 -0400https://www.seroundtable.com/google-adding-more-link-cards-41436.htmlGoogle may be adding more link cards to the sidebar of the Google AI responses. Specifically, Google AI Mode and AI Overviews are testing showing more citation/link cards on the side of the AI response.Googlebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/microsoft-scout-vs-yahoo-scout-41441.htmlWed, 03 Jun 2026 07:31:00 -0400https://www.seroundtable.com/microsoft-scout-vs-yahoo-scout-41441.htmlMicrosoft held its Microsoft Build event and announced Web IQ, a search engine platform for AI-agents and so many other AI enhancements. But what gave me a double-take was Microsoft Scout. I mean, didn't Yahoo just announce Yahoo Scout in January, in partnership with Microsoft? Why did Microsoft name a similar product Scout, when Yahoo went with that name and even owns the domain name scout.com?Bing Searchbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/chatgpt-multi-advertiser-placements-41442.htmlWed, 03 Jun 2026 07:21:00 -0400https://www.seroundtable.com/chatgpt-multi-advertiser-placements-41442.htmlOpenAI sent out an email to advertisers announcing some new ad unit tests, specifically multi-advertiser placements in ChatGPT. OpenAI also announced new updates to the ChatGPT Ads Manager to help advertisers manage their ads and control targeting. Other Search Enginesbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-drops-several-bid-adjustments-for-hotel-ads-41444.htmlWed, 03 Jun 2026 07:11:00 -0400https://www.seroundtable.com/google-drops-several-bid-adjustments-for-hotel-ads-41444.htmlGoogle Hotel Ads may have dropped several bid adjustments, or maybe it is a bug. Bid adjustments such as day of the week check-in, advanced purchase, check-in date, length of stay and maybe some others are no longer showing up in the Google Ads interface.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/recap-06-01-2026-41433.htmlTue, 02 Jun 2026 10:00:00 -0400https://www.seroundtable.com/recap-06-01-2026-41433.htmlHere is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-may-2026-core-update-done-41435.htmlTue, 02 Jun 2026 09:15:00 -0400https://www.seroundtable.com/google-may-2026-core-update-done-41435.htmlGoogle's May 2026 broad core update has officially completed rolling out. Google announced this via X this morning and the Search Status Dashboard has been updated to document the rollout. It took less than 12 days to roll out, and this update felt larger than the last core update - the Google March 2026 core update.Google Updatesbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-may-core-update-volatility-41434.htmlTue, 02 Jun 2026 07:51:00 -0400https://www.seroundtable.com/google-may-core-update-volatility-41434.html Just when I thought the Google search volatility would start to cool, I am seeing another spike in huge search ranking volatility today - June 2nd...Google Updatesbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-terms-of-service-updated-41431.htmlTue, 02 Jun 2026 07:41:00 -0400https://www.seroundtable.com/google-ads-terms-of-service-updated-41431.htmlGoogle has updated the Google Ads Terms of Service (TOS) in the area of policy, payment, and liability. The changes incorporate AI-related changes to Google Ads and more changes. I believe the last time Google updated these TOS was 8 years ago, April 16, 2018.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/threads-in-google-discover-more-41427.htmlTue, 02 Jun 2026 07:31:00 -0400https://www.seroundtable.com/threads-in-google-discover-more-41427.htmlGoogle Discover may be showing Threads (the Facebook Twitter alternative social network) more often in the feed. Threads is not shown as much as YouTube or X but it seems to have grown significantly and surpassed TikTok and Instagram.Googlebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/microsoft-ai-reducing-clicks-website-visits-41429.htmlTue, 02 Jun 2026 07:21:00 -0400https://www.seroundtable.com/microsoft-ai-reducing-clicks-website-visits-41429.htmlJames Murray, Global Product Storytelling Lead, Generative AI at Microsoft, gave a webinar named How to successfully navigate the human, LLM, and agentic web last week. He had a slide come up at about the 9 minute and 30 second mark that reads...Bing Searchbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-adsense-full-ip-address-sharing-41430.htmlTue, 02 Jun 2026 07:11:00 -0400https://www.seroundtable.com/google-adsense-full-ip-address-sharing-41430.htmlGoogle announced a new feature in Google AdSense to share the full IP address in bid requests. Google said that full IP addresses are indicated by many buyers to be an important signal, so there is a new setting to allow you to share the full IP address with those buyers.Google AdSensebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/ser-volatility-aggregator-chart-41428.htmlMon, 01 Jun 2026 10:58:00 -0400https://www.seroundtable.com/ser-volatility-aggregator-chart-41428.htmlThe Search Engine Roundtable Google volatility aggregator tool is finally live. This takes the volatility scores from the tools I use for my Google update stories and aggregates them into one score. You can then click in for more detail and the scores directly from the sources.Blog Administrationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/recap-06-01-2026-41426.htmlMon, 01 Jun 2026 10:00:00 -0400https://www.seroundtable.com/recap-06-01-2026-41426.htmlHere is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google May 2026 core update was super heated over the weekend...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)