A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.https://www.seroundtable.comen-usBarry SchwartzFri, 04 Sep 2026 14:50:00 -0400en-usnoSearch Engine Roundtablesearch,search,engines,google,yahoo,ask,com,microsoft,live,com,adcenter,adwords,adsense,ypn,barry,schwartz,search,engine,roundtableThe Pulse with Barry Schwartz and co-hosts Ben Pfeiffer and Chris Boggs covers search topics that receive the most buzz from within the search community. Each Tuesday, The Pulse will recap those important search topics in a roundtable style format, allowing the hosts to debate and argue some of the latest trends and stories in the search industry.Search Pulse from the Search Engine RoundtableBarry Schwartzbarry@rustybrick.comBarry Schwartzhttps://www.seroundtable.com/google-ads-serving-restrictive-match-types-ai-mode-42024.htmlFri, 04 Sep 2026 14:50:00 -0400https://www.seroundtable.com/google-ads-serving-restrictive-match-types-ai-mode-42024.htmlGoogle has confirmed it has recently begun running a "small experiment" where it is serving regular pure Search campaigns with restrictive match types in AI Mode. Ginny Marvin, Google's Ads Liaison, told me, "This is a small experiment that recently kicked off."Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-job-search-bug-42022.htmlFri, 04 Sep 2026 11:12:00 -0400https://www.seroundtable.com/google-job-search-bug-42022.htmlGoogle may have a bug with its job search feature because it is barely showing any new jobs within its search results. This has been happening for the past week and it is unclear why.Googlebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/recap-09-04-2026-42020.htmlFri, 04 Sep 2026 10:00:00 -0400https://www.seroundtable.com/recap-09-04-2026-42020.htmlHere is a recap of what happened in the search forums today...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/video-09-04-2026-42015.htmlFri, 04 Sep 2026 08:01:00 -0400https://www.seroundtable.com/video-09-04-2026-42015.html This week, we covered how Google for the second time dodged being broken up, this time over its ad tech monopoly. Google AI Overviews are expanding by default...Search Video Recapsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-business-profiles-business-photo-verification-42019.htmlFri, 04 Sep 2026 07:51:00 -0400https://www.seroundtable.com/google-business-profiles-business-photo-verification-42019.htmlGoogle Business Profiles seems to be adding a fifth way to verify your business, this new method is by submitting a photo of your business location. The other methods are phone or text, email, live video call or a postcard in the mail. Google Mapsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-expands-waze-ads-42018.htmlFri, 04 Sep 2026 07:41:00 -0400https://www.seroundtable.com/google-expands-waze-ads-42018.htmlGoogle has expanded access to Waze Ads beyond the United States and to a total of 42 countries. Google updated the PMax help documents in the Google Ads help center with this new information. It now says, "Waze Ads are currently available across select global markets..."Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-collapsing-sitelinks-42014.htmlFri, 04 Sep 2026 07:31:00 -0400https://www.seroundtable.com/google-ads-collapsing-sitelinks-42014.htmlGoogle Ads is testing another variation of expandable sitelinks, where sitelinks are collapsed by default and a number indicator shows how many more are available. You can then click to expand the sitelinks to show more.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/bing-bolded-https-urls-41939.htmlFri, 04 Sep 2026 07:21:00 -0400https://www.seroundtable.com/bing-bolded-https-urls-41939.htmlMicrosoft is testing bolding the https portion of the URLs in the Bing Search results. We've seen Microsoft test HTTPS labels in various forms over the years, including using lock icons. But here, Microsoft Bing is being more subtle about it by just bolding the HTTPS portion of the URL.Bing Searchbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-dismissed-recommendations-42016.htmlFri, 04 Sep 2026 07:11:00 -0400https://www.seroundtable.com/google-ads-dismissed-recommendations-42016.htmlGoogle Ads is now pushing notifications to advertisers for recommendations they have previously dismissed. Google shows a message in the ads console that reads, "You still have dismissed recommendations for this campaign," which you can dismiss once again?Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/openai-chatgpt-ads-updates-42017.htmlFri, 04 Sep 2026 07:05:00 -0400https://www.seroundtable.com/openai-chatgpt-ads-updates-42017.htmlWe got a number of updates coming from OpenAI about ChatGPT Ads and the ChatGPT Ads Manager, we also suspect that the shopping results coming from ChatGPT only come from those who submit product feeds. The other updates include a plugin for integration with ChatGPT and/or Codex, custom audience improvements, conversion matching updates, ad unit formats, budget pacing, more conversion optimization options and expansion of the platform.ChatGPT Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/recap-09-03-2026-42013.htmlThu, 03 Sep 2026 10:00:00 -0400https://www.seroundtable.com/recap-09-03-2026-42013.htmlHere is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has dodged being broken up for a second time on its monopoly ruling...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-news-tab-content-disappearing-42012.htmlThu, 03 Sep 2026 07:51:00 -0400https://www.seroundtable.com/google-news-tab-content-disappearing-42012.htmlOver the past several days, I have been hearing from some publishers that while their content is being crawled, indexed, and served in Google Search results, some of it is missing from the news tab. It may then later show up in the news tab, much later. I was able to replicate this but it seems completely random. Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ai-mode-gemini-38-no-links-42011.htmlThu, 03 Sep 2026 07:41:00 -0400https://www.seroundtable.com/google-ai-mode-gemini-38-no-links-42011.htmlAs you know, Google rolled out Gemini 3.8 Flash for subscribers to AI Mode and some have started to play with it. And the early feedback is that AI Mode running Gemini 3.8 Flash is not link or citation friendly. Meaning, AI Mode with Google's latest AI model is less likely to cite sources and link to sources than previous models.Googlebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-expands-merchant-center-ai-performance-insights-42005.htmlThu, 03 Sep 2026 07:31:00 -0400https://www.seroundtable.com/google-expands-merchant-center-ai-performance-insights-42005.htmlIn July, Google began to roll out AI performance reports within Google Merchant Center to United States based merchants. Google said the AI reports are now available to merchants within Australia, Canada, India & New Zealand as well.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-under-re-review-status-41976.htmlThu, 03 Sep 2026 07:21:00 -0400https://www.seroundtable.com/google-ads-under-re-review-status-41976.htmlGoogle Ads is showing under the status of your ads a label that says "Under Re-Review." It says the ad is eligible but limited and "this ad is serving to a limited audience." It then breaks down where the ad may not be serving.Google Adsbarry@rustybrick.com (Barry Schwartz)