A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet.https://www.seroundtable.comen-usBarry SchwartzMon, 09 Nov 2026 10:00:00 -0500https://www.seroundtable.com/assets/images/feed-icon.pngen-usnoSearch Engine Roundtablesearch,search,engines,google,yahoo,ask,com,microsoft,live,com,adcenter,adwords,adsense,ypn,barry,schwartz,search,engine,roundtableThe Pulse with Barry Schwartz and co-hosts Ben Pfeiffer and Chris Boggs covers search topics that receive the most buzz from within the search community. Each Tuesday, The Pulse will recap those important search topics in a roundtable style format, allowing the hosts to debate and argue some of the latest trends and stories in the search industry.Search Pulse from the Search Engine RoundtableBarry Schwartzbarry@rustybrick.comBarry Schwartzhttps://www.seroundtable.com/recap-11-09-2026-42485.htmlMon, 09 Nov 2026 10:00:00 -0500https://www.seroundtable.com/recap-11-09-2026-42485.htmlHere is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. OpenAI is working on a ChatGPT like Search Console, we have a screenshot...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-search-ranking-volatility-november-9th-42486.htmlMon, 09 Nov 2026 07:55:00 -0500https://www.seroundtable.com/google-search-ranking-volatility-november-9th-42486.htmlIt's been about two weeks since we reported on a Google Search ranking update, whether confirmed or unconfirmed. But the truth is, the October 27th update lingered on for like a full week. Since then, ranking volatility has been relatively calm, but that may be changing over the past 24 hours. Google Updatesbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ai-mode-multiturn-ads-42478.htmlMon, 09 Nov 2026 07:51:00 -0500https://www.seroundtable.com/google-ai-mode-multiturn-ads-42478.htmlA couple of weeks ago, Google announced Multiturn ads, ads show up on responses to follow-up user queries. Well, those ads seem live. I was testing AI Mode on Friday afternoon and here are screenshots and videos of Multiturn ads in AI Mode.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-business-profiles-adding-booking-links-42477.htmlMon, 09 Nov 2026 07:41:00 -0500https://www.seroundtable.com/google-business-profiles-adding-booking-links-42477.htmlGoogle may automatically add booking links to some local business profile listings. I noticed that on my own profile, I had a booking link added and Brandon Schmidt, Joy Hawkins and Syed Amir posted on Friday that this seems to be happening for more businesses. And in some cases, the booking links break and go to a 500 error on Google's website.Google Mapsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/bing-ads-top-ai-mode-results-42479.htmlMon, 09 Nov 2026 07:31:00 -0500https://www.seroundtable.com/bing-ads-top-ai-mode-results-42479.htmlMicrosoft is showing ads at the top of the Bing AI Mode (formerly Copilot Search) results. Bing will show both normal search ads and also shopping ads at the top.Bing Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-ai-generated-summaries-42482.htmlMon, 09 Nov 2026 07:21:00 -0500https://www.seroundtable.com/google-ads-ai-generated-summaries-42482.htmlGoogle is testing more AI-generated summaries within its search ads. This one shows AI-generated summaries above the grouping of the sponsored results, summarizing all the ads from all the advertisers, with also AI-generated summaries below each ad description. Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/data-manager-in-google-analytics-42480.htmlMon, 09 Nov 2026 07:11:00 -0500https://www.seroundtable.com/data-manager-in-google-analytics-42480.htmlGoogle has launched Data Manager in Google Analytics. Data Manager in Google Analytics, "is a centralized data management tool, which lets you manage your data streams and connected products all from a single home page," Google wrote. "It can help you visualize your data connections and their status directly, by establishing a clear visual link between your data sources and their usage," Google added.Web Analyticsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ads-asset-activity-section-42481.htmlMon, 09 Nov 2026 07:05:00 -0500https://www.seroundtable.com/google-ads-asset-activity-section-42481.htmlGoogle Ads is testing a new section in the advertiser console named "Asset Activity." Asset Activity is labeled "Beta" within Google Ads and it uses Google AI to give you information on your Google Ads assets, such as asset performance, asset diversity, competitor performance, industry trends and more.Google Adsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-aggregator-supplier-units-things-to-do-42484.htmlMon, 09 Nov 2026 06:03:00 -0500https://www.seroundtable.com/google-aggregator-supplier-units-things-to-do-42484.htmlGoogle has updated two help documents, the aggregator unit and supplier unit documentation to include support for "things to do" queries. Things to do is not new in Google Search, but Google has just added them to the aggregator unit and supplier unit help documentation.Google Search Engine Optimizationbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/chatgpt-tools-for-business-42476.htmlFri, 06 Nov 2026 10:32:00 -0500https://www.seroundtable.com/chatgpt-tools-for-business-42476.htmlOpenAI is developing a Search Console- or Webmaster Tools-like tool that lets businesses manage and track their success on ChatGPT. This tool will let you "Claim your business in ChatGPT."ChatGPTbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/recap-11-06-2026-42474.htmlFri, 06 Nov 2026 10:00:00 -0500https://www.seroundtable.com/recap-11-06-2026-42474.htmlHere is a recap of what happened in the search forums today...Search Forum Recapbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/video-11-06-2026-42469.htmlFri, 06 Nov 2026 08:01:00 -0500https://www.seroundtable.com/video-11-06-2026-42469.htmlThis week, we covered Facebook's latest AI-slop strategy that likely will get hit by Google's scaled content abuse policy. Google said important URLs can still show in Google Search even after a 400 status...Search Video Recapsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-business-profiles-manage-offers-42471.htmlFri, 06 Nov 2026 07:51:00 -0500https://www.seroundtable.com/google-business-profiles-manage-offers-42471.htmlGoogle has created a new help document named Manage offers on your Business Profile. Offers in Google Business Profiles is available only in select regions and languages and these can be created through Offers Post or special offers discovered through linked social media profiles.Google Mapsbarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-ai-mode-continue-with-this-search-42475.htmlFri, 06 Nov 2026 07:42:00 -0500https://www.seroundtable.com/google-ai-mode-continue-with-this-search-42475.htmlGoogle is now asking searchers to "continue with this search" when they go to AI Mode. This is a way to encourage searchers who started a search in AI Mode to continue and do more searches. You know, because Google needs more searches to show more ads, to make more money.Googlebarry@rustybrick.com (Barry Schwartz)https://www.seroundtable.com/google-shopping-eu-dma-42456.htmlFri, 06 Nov 2026 07:41:00 -0500https://www.seroundtable.com/google-shopping-eu-dma-42456.htmlAs you know, Google dropped its free product listings in Europe because of the Digital Markets Act. Google called it the biggest reduction in search quality in its history. But data from BrightEdge says that Google Shopping appears 16 to 35 times more often than the next Googlebarry@rustybrick.com (Barry Schwartz)