Search Marketing Communications

An Update On My Blog Postings And Twitter Activity

Tim Cohn — Wed, 09 May 2012 01:09:54 +0000

I have written over 1,500 blog posts @ SearchMarketingCommunications.com & TimothyCohn.com while also posting 37,899+ Tweets @TimCohn—
Tim Cohn (@TimCohn) May 09, 2012

I have written over 1,500 blog posts @ SearchMarketingCommunications.com & TimothyCohn.com while also posting 37,899+ Tweets @TimCohn

I stopped blogging regularly in 2011 and began publishing The Tim Cohn Digital Daily.

Filed under: Search Marketing

What Is Advertising Dematerialization?

Tim Cohn — Mon, 27 Feb 2012 23:48:21 +0000

Advertising dematerialization occurs when a company’s advertising spend with media contracts when shifting its ad dollars from traditional media advertising to digital media advertising.

Advertising Dematerialization

There are many theories as to why advertising spend decreases when transferred from traditional media to digital media however dematerialization provides the simplest explanation for this economic phenomena.

From Wikipedia: In economics, dematerialization refers to the absolute or relative reduction in the quantity of materials required to serve economic functions in society. In common terms, dematerialization means doing more with less.

Filed under: Advertising Dematerialization

Personal Data Is Not Predictive

Tim Cohn — Wed, 01 Feb 2012 16:51:00 +0000

Personal data is not predictive.

Private Data Isn't Predictive

If private personal data were predictive, then public personal data would be predictive too.

Filed under: Personal Data Is Not Predictive, Search Marketing

A Global Twitter Audience

Tim Cohn — Mon, 28 Nov 2011 14:40:04 +0000

I came across this cool app which maps the geographic location of a Twitter user’s audience.

Here are some top level findings about my Twitter audience.

64% of my followers are from the #UnitedStates, 6% are from the #UnitedKingdom & 6% are from #NewYork.

Twitter Audience

Discover more about your Twitter audience at tweepsmap.com.

Filed under: Twitter Audience

All Innovation Is Combination

Tim Cohn — Tue, 01 Nov 2011 14:07:04 +0000

There is nothing new under the sun – just different combinations.

Innovation Is Combination

Therefore, all innovation is the combination of that which already exists.

Filed under: Innovation

The Awareness Continuum

Tim Cohn — Thu, 13 Oct 2011 19:51:21 +0000

You either are aware of a thing or you are not.

The Awareness Continuum

An audience is either aware of your company, products and services or they are not.

Filed under: The Awareness Continuum

One Million Search Query Impressions In A Month

Tim Cohn — Fri, 16 Sep 2011 18:14:18 +0000

For the first time in its history, this blog reached 1,000,000 search query impressions within a single one month’s time period.

One Million Search Query Impressions

What’s interesting about this stat is that I stopped posting here regularly six months ago.

Filed under: One Million Search Query Impressions

Probabilistic Purchasing

Tim Cohn — Wed, 14 Sep 2011 14:04:31 +0000

Look for more sites like Decide.com to appear as data mining becomes more prevalent.

I think this new business model could be considered to be “Probabilistic Purchasing”.

Probabilistic Purchasing

Filed under: Probabilistic Purchasing

My @TweetCloud

Tim Cohn — Tue, 30 Aug 2011 17:43:55 +0000

While I may have stopped blogging day in and day out, I have continued to “microblog” via Twitter.

Below is my TweetCloud for the last ninety days.

TweetCloud

It appears I have remained on topic although I am not sure why the Google tag translated into “poople”.

Filed under: TweetCloud

How To Get The Attention Of Any Business Owner In The World?

Tim Cohn — Wed, 03 Aug 2011 19:03:36 +0000

Guaranteed to work… just give it a try.

How can you get the attention of any business owner in the world?

How To Get The Attention Of Any Business Owner In The World

Tell them something they don’t already know about their own business.

Filed under: How To Get The Attention Of Any Business Owner In The World