1. Increase the number of visitors.

2. Increase the number of pages viewed by each visitor.

3. Increase the amount of time each visitor spends on the site.

One Billion Google AdWords Ads Placed – Tim Cohn | Billion AdWords Club

As such, I am founding the Google Billion AdWords Club.

Run a billion Google ads,  join the club.

I have written over 1,500 blog posts @ SearchMarketingCommunications.com & TimothyCohn.com while also posting 37,899+ Tweets @TimCohn

I stopped blogging regularly in 2011 and began publishing The Tim Cohn Digital Daily.

Advertising Dematerialization

There are many theories as to why advertising spend decreases when transferred from traditional media to digital media however dematerialization provides the simplest explanation for this economic phenomena.

From Wikipedia: In economics, dematerialization refers to the absolute or relative reduction in the quantity of materials required to serve economic functions in society. In common terms, dematerialization means doing more with less.

Private Data Isn't Predictive

If private personal data were predictive, then public personal data would be predictive too.

Here are some top level findings about my Twitter audience.

64% of my followers are from the #UnitedStates, 6% are from the #UnitedKingdom & 6% are from #NewYork.

Twitter Audience

Discover more about your Twitter audience at tweepsmap.com.

Innovation Is Combination

Therefore, all innovation is the combination of that which already exists.

The Awareness Continuum

An audience is either aware of your company, products and services or they are not.

One Million Search Query Impressions

What’s interesting about this stat is that I stopped posting here regularly six months ago.

I think this new business model could be considered to be “Probabilistic Purchasing”.

Probabilistic Purchasing