Catalyst Search Matters Search Marketing Blog

Point of View: Microsoft Search Engine Bing

Nicole Falvey — Mon, 08 Jun 2009 14:50:51 +0000

What is Bing? Launched in early June, Bing is the latest search engine from Microsoft and represents the company’s latest attempt to gain market share on competitors Google and Yahoo. From a high level, Bing is essentially a combination of MSN Search and Live Search, re-formulated and rebranded as a stand-alone search engine (previous versions of [...]

Point of View: FDA Search Guidelines

Nicole Falvey — Wed, 22 Apr 2009 20:33:01 +0000

Catalyst Point of View (POV) Aligning to the FDA’s Policy Pertaining to Search Advertising By: Timothy Breen, Lee Tuttle Vice Presidents, Catalyst online If you (or your regulatory team) have any questions regarding this POV, please contact Tim Breen at Catalyst online at tbreen@CatalystSearchMarketing.com, or at 617.244.6679.

Effective B2B Search Marketing

Nicole Falvey — Fri, 03 Apr 2009 20:58:16 +0000

We’ve discussed B2C search often in this blog and in our newsletter. It is only logical that in order to increase your visibility, you need to be available everywhere your customers interact if you offer a solution or product. However, B2B search has become an increasingly important aspect of the marketing budget and businesses need to [...]

Using Social Media Search

Nicole Falvey — Thu, 05 Mar 2009 21:41:57 +0000

This month, Josh Walsh reviews the importance Social Media has taken in the communication universe and details the relevance this impact has on Search Campaigns. Q: Has the definition of Social Media changed in 2009? Josh: Social Media, much like the internet platform where it resides, is a constantly evolving network of ideas and in the race to be [...]

Search for Integration

Nicole Falvey — Tue, 03 Feb 2009 19:01:26 +0000

In this post, Account Director Lesley Ross explains the importance of integrating online and offline campaignsÂ to maximize budgets in anÂ uneasy economy. Q: Online advertising spending is projected to increase by 8.9% this year, how do you suggest this spending be used most effectively by Marketers? Lesley: The necessity for a â€œholisticâ€ approach to marketing has become over-stated, [...]

Measuring Campaign Effectiveness

Nicole Falvey — Tue, 13 Jan 2009 14:07:45 +0000

In this post, Vice President of Search Marketing Tim Breen presents a practical new way to assign value to your incoming traffic and measure campaign effectiveness. Q: What do you recommend to search marketers in this economy? Tim: When budgets are tight it becomes even more important to evaluate the success of your online marketing campaigns. To [...]

How To Protect Your Domain Name

Nicole Falvey — Mon, 01 Dec 2008 14:28:30 +0000

In this post, Organic Search Manager Rupali Shah discusses ICANNâ€s latest proposal to grow beyond 21 domain extensions and how you can prevent â€œcyber squatting.â€ Q: How does the system of domain names and extensions work? Rupali: To reach another person on the Internet you have to type an address into your browser address bar - a [...]

The Branderâ€™s Dilemma: Branding and Keyphrase Strategy

Nicole Falvey — Mon, 03 Nov 2008 00:49:04 +0000

In this post, Catalyst Campaign Manager Mary Connelly discusses the intersection of branding and keyword strategy and three steps you can take to be successful. Q: How can search marketing help brand managers meet their goals? Mary: The brand managers we work with have two goals. They want to understand their target consumersâ€™ needs and they want [...]

Getting to Yes: How to Sell Search Internally

Nicole Falvey — Wed, 01 Oct 2008 15:25:47 +0000

Q: What are the typical internal challenges that marketers face when proposing a search campaign? Rich: The most common challenge marketers face internally is convincing the budget committee of the value and need for search. One reason for this is that we are talking about an industry that is relatively new. Search engine marketing has only [...]

There is no place like Chrome

Nicole Falvey — Tue, 30 Sep 2008 16:43:20 +0000

by Jason McGovern Many of you have no doubt heard about Chrome, the new browser from Google. Chrome is billed as the first browser designed for how people use the web today. Since it launched early in September, Chrome has triggered a firestorm of questions from both bloggers and the traditional media. Is this the first [...]