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What a Reasons Why Your Blog Doesn't Make Money

2011-10-31T05:56:00.000-07:00

Every blogger has that dream, someone in their head, of making money from their blog whether it’s just a bit to have a night out or to completely replace their income. Problem is, not many bloggers make a single penny for their hard effort they put into their blog. Well, I’m going to tell you what I believe are the five major reasons why your blog doesn’t make money.

5 reasons you blog does't make money-

1: Your Not Focus

Focus is a major element of blogging that may people lack; it’s complete discipline that has to be learned. To make money from your blog, you have to stay focused on the main goals for why you’ve started it and how you plan to eventually monetize your platform. Staying from your goals will send you down a path where you’re speaking to an audience that doesn’t care which creates a false sense of community that will never buy from you.

2: Your Promoting the Wrong Products

The product is everything. Your content becomes a vehicle for promoting products once you’ve gained traction online but it’s far too common to see a blogger choose items that are going to make them a lot of money per sale vs. what actually fits on their blog. With enough time, people feel burnt out on your offerings because you’re always throwing new products at them; they catch on to this, leave and now your blog fails to make money.

3: Your Reaching the Wrong Audience

Speaking of audience and talking to the wrong people – far too many bloggers write for other bloggers. The problem comes when fellow bloggers, in the niche, regularly comment on your blog; this sways the way you speak to your true community (the real buyers) so you end up appealing to these bloggers rather than the community at large. In time, you’re off your track, changed your tone and lost focus in turning your blog into a profit because you are too overwhelmed trying to “keep up” with other bloggers.

4: Your Confusing the Readers

There are niche sites and authority websites; the later makes you the most money because of the sheer size of an audience you can bring in but niche sites can certainly make a boatload of money. Unfortunately, many bloggers start to sway from their topics and end up confusing the readers. One day you’re promoting a product and the next you are trying to get them to sign up for a service – stick with only a few options for your readers and drive it home; don’t confuse them.

5: Your a Fake

This one isn’t really meant to be an attack but there are far too many people that are completely fake about their blogging. What I mean is that they setup a blog and pretend to be experts in their topic yet all they do is regurgitate information over and over again – people can see through this. Sure, you may eventually make money with enough traffic but you’re not going to get the right kind of traction to make any decent amount of money. Instead of trying to chase some niche you don’t know – go after something you do and become the master of that.

99 Practical Marketing Ideas

2011-10-31T05:54:00.000-07:00

Has a new book out in stores. Visual Marketing is a must have resource for any small business owner in need of some creative marketing ideas. In Anita's new book you'll find 99 examples of marketing campaigns that cut through the clutter and bring attention to small businesses in unique and compelling ways. Purchase your copy on Amazon or at Barnes and Noble bookstores.

Google Launch AdWords SMB Partner Program

2011-10-31T05:47:00.000-07:00

Google announced a new partnership program for AdWords advertisers that is designed to help small and medium-sized businesses reach new customers using AdWords. It's called the Google AdWords Premier SMB Partner Program (PSP).

The program connects what Google calls its "trusted and experienced" partners with businesses to create, manage, and optimize AdWords campaigns to help businesses reach more customers and maximize the potential of advertising budgets.

YouTube Is Second Highest Searches Website

2011-10-31T05:41:00.000-07:00

YouTube is the second highest most searched search engine

after Google. Getting your local business listed

in video search is essential if you want your

business to be found.

Search Engine Marketing With PPC: Tips for Beginners

2011-06-01T01:21:00.000-07:00

Pay per click (PPC) is a quick method of getting your website listed in search engine results pages (SERPs).

Rather than waiting for your optimized web pages to get picked up by Google and the other top engines, you pay to have your website listed in special sections of the SERPs for given keywords.

When you use PPC marketing and get your link placed on the SERPs, it is not the same thing as taking the top spot on the page for a specific keyword.

Since paid links are placed along the top of the page and down the side with special highlighting or background, they are clearly distinguished as paid advertisements to to searchers.

Those who get on that first page through SEO will be listed underneath in order of ranking.

Just because paid links are separated on the page doesn't mean they don't get clicks. In fact, many people click more of those advertised links than others listed below because they are the first ones they see or because they seem to be more official because someone cared enough to pay for them to be listed.

There are some searchers who aren't as likely to click on ads placed by PPC because they feel they are just advertisements, there are many who do feel these links are more likely to give them value and they will click. Once they do place that click, you are on the hook for your bid price on the link.

Just as the name of this marketing strategy implies, you pay for every click that goes through from the search engine pages to your website.

This is why PPC has to be taken very seriously. All of these measures have to be taken before you even start placing bids and spending money with this type of marketing:

1. The website to be listed in the ads must be of very high quality and packed with valuable information.

It must be easy to navigate, well designed, aesthetically pleasing, and stacked with information or products that others will really want to read.

2. Keyword research must be completed to make sure the best keywords are targeted.

Every keyword must be tightly related to your website in some manner. Searchers typing in that keyword should find what they want when they click through to your website. Otherwise you are just wasting your time because people will click through, not find what they need, and click right back out. You still pay for their clicks.

3. Keywords with moderate to high searches but with low competition should be selected.

If you get into a battle with very competitive keywords you will pay a lot more for clicks and will be less likely to make it to the top positions on the SERPs.

4. A clear PPC budget should be drawn out and followed closely.

It is easy for some people to get so swept up in the battle for traffic that they spend way more than they ever stand to make from the traffic coming in. Or, they spend so much on a couple keywords that they cannot afford to continue campaigns with other keywords.

It is easier to keep a level head if there is a clear budget that you are determined to stick to.

When starting out, go through all of these steps before you start spending money with PPC. You will avoid a lot of costly beginner mistakes.

What SEM Services Offer Organic Web Marketing

2011-01-26T06:16:00.000-08:00

Organic web marketing is the best form of search engine optimization. That may seem like a bold statement to make; but it is the truth. Driving pre-qualified traffic to your website is much more profitable than driving thousands who aren't interested.

Initial Analysis

These six questions will help you understand how your current marketing efforts are affecting your business. Ask yourself each question and answer honestly; no one's watching.

Really take the time to analyze each question and decide on actions to take to create the results you want.

* Am I getting enough traffic to my website?
* Where does my current traffic originate?
* Is my current traffic prequalified to visit my website?
* Are my conversion efforts paying off?
* What am I doing to increase traffic or conversions?
* Am I spending too much on SEM?

Your answers to those questions will help you decide whether to hire one of the many SEM services at your disposal. Research and time will help you find the service that best fits your needs. Don't settle for the first affordable service you find, make sure they understand your business and your marketing needs.

Define Your Goals

Goals and objectives help determine the type of marketing techniques you use. Traffic and page rank require much different techniques than conversions and sales, for example.

The primary goal of your organic web marketing strategy will go a long way in helping you decide which SEM service to hire.

Set short term objectives and long term goals. Goals need to reach as far out as six months while objectives are shorter steps to achieve the ultimate goal. Each objective should be set as a stepping stone toward a higher goal.

Define Your Budget

Not everyone can afford a huge marketing campaign, and that's OK. Prices often range from the very inexpensive to the elaborate, depending on the SEM service and the work required to achieve the end goal. Define your budget with a little breathing room so if it goes over a little, you'll still be in business.

Talk with each SEM service you consider hiring to make sure they understand your needs as well as your budget. Narrow your selections down to one or two companies then make the final cut. Don't settle for anything less than the best.

Define What's Right for You

Each business is different and so are their marketing needs. Small business owners often require different marketing techniques than larger, more popular businesses. Understand what's needed in your organic web marketing campaign and decide what's right for your marketing strategy before you hire anyone.

Choose the Best Organic SEM Service

You have a lot to think about before actually hiring an SEM service. Review the questions posed in this article, and then define your goals and budget.

Goal setting is probably one of the most important steps, because any good SEM service is going to ask about your marketing goals.

SEM services offering organic web marketing strategies are all over the Internet. Choosing the right one for your marketing efforts is as simple as doing the research necessary to figure out what you need. Take your time and choose the right company the first time.

5 Steps To A Great SEO Campaign

2011-01-26T06:11:00.000-08:00

The first real step to anything is research, and lots of it. The most important step to any SEO campaign is keyword research.

The first step to consider is the niche you are in, and the products or services that you are promoting. You should come up with a list of potential keywords that your customers would use to find you on the web.

After that you could use the Google keyword search tool to analyze your list, checking the competitiveness, number of monthly searches and the strength of the competitors currently on page one.

A competitive market analysis is the next important step you should take. After you have your final keyword list, create a spreadsheet with all the keywords, and then list all the competitors from page one of Google.

You could use a program like SEO quake to collect some of the data that you will need, such as their page rank, number of indexed pages, inbound links, whether or not they have a site map and much more. This will tell you how difficult and how long of an SEO campaign you will be embarking on.

Next step should be the on page SEO factors of your website.

First and foremost is content, if you are not providing quality content that solves people's problems then your efforts will be in vain. Great content will keep your visitors coming back on their own which will greatly assist your SEO efforts.

Make sure all the on page dynamics such as header tags, meta tags, alt tags for images and HTML code is done correctly.

These are the simple things that improve your 'findability'. You also want to ensure that you have a proper site map created and submitted to the search engines, this will increase your chances of all your pages being properly indexed.

Number four is off page SEO strategies.

The biggest and most important overall here is back linking. Google views every back link your site has as a vote for your site from someone else. The best back links you can get are called one way links. One way links are where another website links to you without you having to link back. Good examples of this are article marketing, blog commenting and directory submissions.

Reciprocal linking is where you link out to website a and website a in turn links back to you. These are also good links but you should only focus on the ones targeted to your niche and those having a higher page rank than you. Good back linking takes time and effort, this cannot be accomplished over night.

You should also avoid any link scams, link farms or questionable linking strategies. If you have to stop and wonder if it's ok to do it then it probably isn't.
The last step that is very crucial to your SEO success is the overall promotion of your website. There are several ways of effectively promoting your products and services via the internet.

1) Video marketing
This can be promoted in conjunction with your website or separately for added exposure.

2) Email marketing
This allows you to keep track and communicate with your customers and potential customers.

3) Web 2.0
These are blogs, hub pages, wikis and such. Also a great source of quality back links for your site.

4) Article marketing
If done correctly this will establish you as an expert and help you to generate back links and additional traffic to your offers.

5) Local search marketing such as Yahoo local and Google places
If you have a business in the offline world you certainly want to use this method to promote your business. Google places for instance typically will come up first in the search results.

These are just a few of the strategies that you can use to begin a successful SEO and web promotion campaign. The most import step you will take is to take action. Everything you do should be with the intent of growing your business.

SEO Trends - What 2011 Holds for Us

2010-12-30T23:44:00.000-08:00

With 2010 nearing an end, we are all looking ahead optimistically towards 2011. In the world of web technology, we have not witnessed any major upheaval this year. Being an ardent web surfer and a webmaster it's all but natural for me to become curious about what holds for us in 2011.
The most interesting area to look forward to is Search Engine Optimization (SEO), without which no website under the sun passes the fitness test. The SEO domain has got a tremendous boost owing to the growing popularity of social networking sites and various improvements in search technology. In this article and the following one, I will share with you some of the SEO trends that you can look forward to next year.

Social Media Optimization

Close on the heels of Search Engine Optimization, comes Social Media Optimization, the newest incarnation of SEO. I know that you are not getting surprised any longer by this new term, thanks to the tremendous popularity of social networking sites worldwide. Webmasters should not consider Social Media Optimization as a distraction from their normal SEO efforts; but this new activity should be deployed to boost a site's SEO prospects.

Social Media Optimization activities may include back links from individual social media sites, development of a credible profile on these sites, and targeting towards real time searching. The greater impact you can cast on the social networking sites, the greater your SEO prospects will improve in the coming year.
Website Speed and On-Page SEO Activities

There are some webmasters who rely on off-page optimization rather than on-page optimization. But in 2011, you should give equal, if not more importance to on-page optimization. Most importantly, the site load time is going to be the litmus test.

Google, in its effort to improve websites' performance has decided to penalize those sites that take a longer load time. Simultaneously, improper use of Meta tags in website coding will have a negative effect on major search engines in the coming year.

The Web Is Going Mobile

Smartphones are getting more and more ubiquitous and people have started surfing websites on their mobiles more than ever. This trend is going to increase in 2011. The number of mobile Internet users has touched 90 million already. The need for optimizing your site for mobile users will naturally be more pressing. Your site needs to be optimized for relevant mobile applications, such as Google's Mobile Search Services and mobile keyword tool in AdWords.

Google itself has stated that mobile search results takes precedence over desktop search results when it comes to mobile searching. This underscores the need to invest your time and money towards mobile SEO in the coming year.

Online Videos

Video is the buzzword today. Your site needs to be powered with YouTube video clippings, one of the most popular media on the web today. If you upload a video on YouTube against a particular keyword, your site gets a better chance to be "visible" by leading search engines like Google against that keyword.

One cannot ignore the growing popularity of YouTube. It has outdone Yahoo! To become the second largest search engine in U.S. Therefore, putting up a relevant video on YouTube not only enhances your site's SEO prospects in Google, but boosts up the SEO prospects in YouTube itself.
Personalized Search

One of the important trends in online search features is personalized searching. This trend will get further intensified in 2011. Google, the global leader, has in fact made personalized search the default option. Unless users opt out of this default option, they are likely to experience only personalized search features from Google. Personalized search results are based on the user's web surfing habits.

The probability of your website showing up on the search results is going to be lesser, unless your site is one of the frequently accessed sites by the user. If your site is widely popular and users access it frequently, you are likely to enjoy better search positioning on the days ahead. Else, you need to build up your site's branding (by other means) and entice users to access the site from time to time.

Local Search

Experiments with local search were seen in 2010 and the trend is likely to continue well into the next year. Leading search engines like Google has started depending on local search listings. As a webmaster, you should emphasize more on improving your site's SEO abilities in local search engines. Dominating the local listings is pretty easier as there is lesser number of players. Big search engines will then filter the top results into their search lists and you will get an automatic entry.

The outcome is debatable if you have hosted your site in a different country to grab the advantage of global search. Generically, it is advisable to host your site in the same country where your business operates in order to take the most advantage of local search listings.

So folks, these were some of the SEO trends for the upcoming year. Pay attention to these if you want to retain or improve your site's search-friendliness.

Top 10 Tips for Local Search Engine Optimisation

2010-12-30T23:30:00.000-08:00

Punch Above your Weight Online - Localised search results have recently experienced a major overhaul within the Google SERPs (Search Engine Results Pages) which has resulted in a fantastic opportunity for small and medium-sized businesses.

Local search results were previously relegated to a small map, which would appear within the first page of results, but now they enjoy first page domination for local search terms.

The benefit of this to small businesses is that they can now appear above their much larger revivals who are relegated to the last few results on page one of Google.

Don't miss out on local search results; they're your next customers. Here's 10 tips to help you capture them:

1. Claim your Google Places listing - it's easy to do and if one doesn't exist for your business then you can quickly and simply create one. What is it? A Google Places listing is effectively a profile attached to Google's local search results. It is important because Google ranks these profiles above all others in their new first page local search results.

7. Get your reviews and testimonials on the web - no doubt you will already have testimonials collected from customers, these need to go online as well as in other marketing materials. Put a process in place of asking satisfied customers to review you online if at all possible. Pen a short email with instructions of where and how you would like the review left and send this to all satisfied customers.

8. Use a local phone number instead of a 0800, 0845 or 0870 - this again refines your location making it easier for search engines to place you within a specific region.

9. Target local keywords - when link building make sure you target some local variations on your keywords in the anchor text of your links.

10. Use your supply network - think about local search as being similar to networking. No doubt you will already have a network of local contacts, associates and suppliers who all allow your business to thrive. Simply transfer this network online by linking to each other.

Local search is set to dominate first page results for all local search terms. Small, local businesses should take advantage of this by implementing some or all of the tips above which will allow them to compete with much larger businesses who have until now monopolised the first page results by investing in aggressive SEO campaigns.

Make Your Web Pages Faster For Your Users and Search Engines

2010-12-30T23:28:00.000-08:00

In the world of the modern web it is vital that you keep your web pages fast for your users to see and use, this is also true for search engines as Google is now going to take into consideration load times when indexing websites.

It can be very difficult to make these web pages smaller and faster with clients requiring high quality images/ graphics and dynamic effects such as videos and slideshows. There are however a number of things a web designer can do to make sure that the website is at top speed.

Image compression

It is important to make sure that any images used within the website are at their smallest file size without losing quality. There are many graphics programs out there that can help you to re-size your images so that they are smaller. It is also important to use the correct formats such as GIF and PNG.

The GIF format (Graphics Interchange Format) has been very popular on the web for a number of years due to its ability to create very small file sizes.

You do not really want to be creating large images through this format as you will see a loss in quality but for buttons, small images and backgrounds it is ideal.

The PNG format (Portable Network Graphics) has taken over the GIF in recent years due to its great compressed quality and low file size. PNG is great for logos and other large sized graphics.

External CSS Files

CSS is a very powerful web tool and when used well it makes websites look amazing. It can however slow down the performance of a website if it is used internally (inline) because it gives the browser too much code to read through at once. The best way to use CSS is externally, linking it in to your HTML.

Every great website needs a good style sheet or two but there are many websites relying on 4 or 5 style sheets which slows down performance and the way a search engine crawls the site. Try and keep CSS files down to a minimum and make sure they are external.

External JavaScript

JavaScript works wonders on a website helping it to look and feel more dynamic but just like CSS, if it is used too much internally it can slow down your webpage and give search engines too much code to look through when crawling your site.

Use JavaScript files externally and link them into your HTML for optimum performance.

Unnecessary code

When looking through the code of a website there is very often areas of code that really do not need to be there. This could be due to various developers and designers working on the same project or a website that has had changes over the years.

Unnecessary code like this makes the browser read things that are unimportant or non existent, which will slow the load time of the site. Just take the time to read through the code and strip out any areas that aren't needed.

Server

Good hosting is key to the speed of any website. Make sure that your server is up to date with the latest processors and can handle the traffic your website is getting. If you have a website that attracts thousands of hits then shared hosting will just slow down the website and make it unavailable to others, this is where a dedicated server is needed.

Keeping a check on your hosting can really speed up your website and keep users happy.

Script compression programs

It is a good idea sometimes when running various scripts and style sheets to run them through compression software which will compress JavaScript, CSS and HTML files to ensure that they are as small as possible. This will help to make the webpage fast.

There is one problem when doing this however, if you use a program like Mozilla Firefox's Firebug to inspect your code, it can be hard to find the exact area you need. This is because it tends to bunch things like CSS together as so it can be hard to spot the areas you wan tot change.

How Can Twitter Improve Your SEO

2010-12-30T23:21:00.001-08:00

What do you do when you come across a social media site with over 190 million users and 65 million daily posts? Turn it into a website promotion tool, that's what.

Twitter links are nofollow, but that doesn't mean that you can't use the social network for website promotion. On the one hand, many SEO experts say that Twitter isn't a ranking factor. However, Twitter pages directly influence Google's SERPs and thus may be a major force in search engine visibility.

Whether or not Twitter directly affects the SERPs, here are Twitter SEO tactics that are worth checking out.

The Twitter Website Traffic Benefit

After creating new posts on your blog or site, it only makes sense to tweet about it. You'll be surprised to find how many users search Twitter for useful information or tips. Moreover, you can't expect to receive millions of site visitors simply by posting a link to your site. Choose interesting text for better website promotion. A boring title won’t get you anywhere. Something like "10 Tips to Increase Twitter Followers" may generate more clicks.

This doesn't really affect your search engine rankings, but it's an effective Twitter website traffic strategy.

Using Twitter for Link Building

By having a large group of Twitter followers, more will see your new posts and announcements. Here's how to do your Twitter SEO.

First off, for effective website promotion it's imperative that you have a large group of followers. Follow people who share the same interests as you and those within your niche. Some 30% of the users you follow will follow back. Those who are convinced that you should be followed on Twitter are surely interested in your latest updates. Yes, Twitter is really a great PR and website promotion tool.

Search Me Now In the world

2010-12-28T04:17:00.000-08:00

we are doing a lot of work to improve search So we started writing on Search me now in the world on many categories like Reviews, Internet, India, SEO, Social Networking, Make Money Online, News, Blogging, elements like Social Causes, Entertainment, Videos.On search me now in the world you can search anything related to latest searches.you'll see this improve once we've got that larger task accomplished.