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With that said, keeping your business private or not having very many likes (under 500) would not be advised. So, #2 Who likes your Facebook business Page is very important as illustrated in this great infographic below. That leads us to #3 Facebook’s Graph Search will open the door literally to more referrals and word-of-mouth sharing. Among the things we will be able to discover is more facebook business pages, such as Salons, that our friends like while using search criteria such as a city or state. In addition to a Salon their friends like, users also could find Facebook photos taken at Salons or recent check-ins posted to friends’ pages. For example, let’s say you are looking for a great Salon for your next hair cut and see your friends Sister “likes” Evolution Salon and Spa and that she “checked-in” and posted a picture you “Like”, than you have just found what you are looking for with Facebook’s Graph Search.

Now, for the 4th thing that you need to know about facebook’s Graph Search. #4 Every business needs to have a plan for gaining more likes and shares than their competition. The time for planning, engagement and getting your clients to interact in now!

Search optimized Marketing is rolling out a new program to help retail store Owners, Restaurants and Salons to plan, engage and get their current clients and customers to “Check-in”. This strategy will help them to be found as Facebook’s Graph Search grows in popularity over the next few months. Our next blog will have more information on this cost effective MUST HAVE marketing plan for optimizing your facebook business page.

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Don’t Keep Your Customers Driving in Circles! Have Accurate GPS Listings!

A good GPS device can do a lot more than just get road warriors to busy parents where they are going — it can help keep them scan on the road to find your business. It is true, today’s mobile devices integrate navigation apps, but not everyone wants to use a huge tablet or their phone for driving directions. With a standalone GPS device, they can just leave it in the car and forget about it, until, of course, they lost in an unfamiliar place. Or they on a road trip, it’s 6 PM, and they desperately start searching for the nearest restaurant. Or they want to avoid sitting in an hour of highway traffic.

People are searching on the go with their GPS Devices for places to eat, shop and accomplish everything on their to-do list from getting their dry cleaning to a great new hair style. This is why Search Optimized Marketing includes having Accurate GPS Listings in all of our Web Presence Packages.

Search Optimized Marketing goes way beyond being your Web Design Company by do more than just getting your professional looking website up and running for you. The professional internet marketing team will submit your exact latitude and longitude to each of the most popular GPS Navigation devices. We provide your business location details as a points-of-interest database for Garmin, Magellan, TomTom, Destinator, Navman, Nokia, and many other popular smartphones and GPS brands. This GPS Listing Service makes it easier for your customers to find you.

We will also submit your business location to over 60 of the most popular Business Directory Websites.

The post Get Accurate Business Directory & GPS Listings appeared first on Search Optimized Marketing.

Search Optimized Marketing goes way beyond being your Web Design Company by do more than just getting your professional looking website up and running for you. The professional internet marketing and design team actually creates a massive branded online presence that draws interested visitors to your web pages. This is done by proactively interacting with your “Must-Have” clients and their influencers on social media platforms like Facebook, Twitter, Pinterest and Linkedin. Search Optimized Marketing offers Low Cost Web Design, SEO, SEM, Internet Marketing and Social Media Management to busy Small Business Owners. These digital marketing services fall under a NEW business category ~  Web Presence Management.

Where will your next customer learn about you and your Company? Are You Ready to invest in your Web Presence?

Would you like to get more new customers and gain more referral opportunities?

In today’s economy professionals and small business owners understand that a well-rounded Web strategy is vital to staying afloat. They are realizing that their Web Presence should constantly expand and develop to reflect their level of expertise and desire to deliver exceptional service. As a full-service Internet marketing agency, we believe in the benefits of taking a proactive approach, incorporating a variety of strategies from SEO Website Development to Social Media engagement to achieve organic optimization of your web presence.

Are you ready to optimize your web presence to get found by more prospects and paying customers?

Many business owners are asking, “Can I really be expected to invest in having a Web Presence that is search engine optimized? Is it really that important that my business’s Google+ page, facebook business page, tweets and blog articles are Liked?” The answer is YES, if you want top placement on Google!

Business Owners are facing four options:

• Do nothing and lose more clients to their competition.
• Hire someone in-house and spend well over $30,000 a year. (Salary, Office space, Computer…)
• Try to do it all themselves or have an untrained member of their family or staff take on the web presence management responsibilities.
• Let the professionals at Search Optimized Marketing handle it. You’ll have one less thing to worry about managing in-house.

Search Optimized Marketing Web Design Company Offers Web Presence Management Packages Starting at Only $995 a year.

See how Search Optimized Marketing can optimize your business! 407-962-9160

Our clients enjoy the following benefits:

• More Time to Focus on Other Important Tasks
• Exclusive Representation
• Peace of Mind that You are Engaging With YOUR “Must-Have” (Can’t lose) Customer Base
• An Updated Web Presence that Reflects Well on YOU!
• Ability to Attract NEW Customers 24/7
• One Web Design Company to Delegate Online and Offline Marketing tasks: Social Media Management – Facebook and Event Updates, Email Campaigns, SEO for your Website to stay on top of Google pages, Market Advantage Planning and many more tasks that you will not have to worry about any more.

Search Optimized Marketing provides the Strategy and Marketing Initiatives to achieve organic search optimization that get businesses Found, “Liked” and Trusted.

Call 407-962-9160 to Get Started Today!

Having a Strategic Marketing Plan is the bridge that allows you to get you where you want to be as a professional, business owner and team leader.

“Setting a goal is not the main thing. It is deciding how you will go about achieving it and staying with that plan.” -Tom Landry

See how Search Optimized Marketing can Optimize your Business Online to Increase Your Bottom Line! 407-962-9160

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Just for clarification: Being on the first page of your prospects Google search results is different than being on the first page in your own Google search. Typically, your web browser will cache (store and remember) website data, images, and other information in order to make periodic reloading of page content faster and more efficient. Therefore, your browser remembers that you checked your own website and if you do it often enough, you will show up on your first page results. That is why you have to clear your cookies and cache regularly to get an accurate view of a new prospects search results. The major web browsers are Chrome, Firefox, Internet Explorer, Opera, and Safari. Most browsers support HTTP Secure and offer quick and easy ways to delete the web cache, cookies, and browsing history. Click here to go through the process now.

Also, Google’s personalized search reorders search results based on your history of past searches, giving more weight to topics that interest you. This means that if you search often for “Pink Songs”  (Alecia Beth Moore is known by her stage name Pink), now your future results for a search on “Pink” will be more heavily weighted toward the music artist than the color. Personalized search also maintains a history of your searches on Google, allowing you to revisit pages you previously viewed by scanning through your history. That is why Google Search results will vary for each person.

With that said, let me start by saying congratulations to those who are really on the coveted first few pages of Google Search Results! You have put in the time, have the know-how and resources to make your website one that is viewed as a  high-quality website to Google. So, this leads us to the most important question of all, “What counts as a high-quality website to Google?” This is a very important question as we begin 2013. Many business owners, understand that being found by those searching for you, your business and your product offering on Google is going to make the difference between those that will thrive or just barely survive in the months and years ahead of us.

Be on the first page of Google

It is a fact that Google Search is the most-used search engine on the internet, receiving several hundred million queries each day through its various services. The order of search results on Google’s search-results pages was based for years, in part, on a priority rank called a “Page-rank”.  In addition to PageRank, Google, over the years, has added many other secret criteria for determining the ranking of pages on result lists, reported to be over several hundred different indicators, the specifics of which are kept secret to keep black-hat marketers at bay and help Google maintain an edge over its competitors globally.

Many new ranking factors have been introduced to the Google algorithm in the last few months, while older ranking factors like PageRank have been downgraded in importance. On April 24, 2012 the Google Penguin algorithm update was released. Google will always be in a process of updating their website evaluation process and page ranking criteria. Think about it, how would you like the task of properly evaluating every web page ever created? I think Google does an excellent job! “Search is a complicated and evolving art and science, so rather than focusing on specific algorithmic tweaks, we encourage you to focus on delivering the best possible experience for users.” states Google.

@GoogleFacts shared this fun fact on Twitter this week: “Research suggests that about 1/20 of the activity on Google is simply just people spell-checking what they’ve written.” Do you use Google for spell-checking? 

What that fact illustrates is that when people – your clients and prospects – want to get there facts straight they turn to Google. This is a high honor that Google takes very seriously. Thus the importance of the “Google Algorithms” for page ranking and our question ”What counts as a high-quality website to Google?”

The answer is simply: A website and web pages – this includes blogs – that are optimized properly and are most popular because they provide relevant and searched for content to the end user. These types of web pages are now more likely to be on the first page of Google Search Results or at least the first few pages.

Will that formula get you on the first page of Google? The answer lies in what your competitors have done before you, are currently doing and how your pages rank in comparison. To illustrate: If, you enter a race of any type, what will determine if you will win? Your competition is always going to be a factor, no matter what you personally do to prepare and execute a winning  game plan. Therefore, you must study the internet marketing tactics of your completion to rise above them in search results.

REMEMBER: The end user or those that count on Google for spell checking, where to get the right shampoo for their hair type, and your business contact information are the Kings and Queens in the Google Universe.

That should make you feel good as a person who relies on Google for fast and accurate information. But, as a business owner or a professional it poses a challenge. This is because it requires more resources – time, money and expertise to maintain what counts as a high quality website to Google that has any hope of being on the coveted first page of Google.

The way to be on the first page on Google Search results is to have a website and web presence that is optimized properly and is popular because it provides relevant content. With that said, here is a check list of what you can do now to help you achieve a higher page ranking on Google:

1) Advice from Google: Since low-quality content on some parts of a website can impact the whole site’s rankings, and thus removing low quality pages, merging or improving the content of individual shallow pages into more useful pages, or moving low quality pages to a different domain could eventually help the rankings of your higher-quality content.

2) Do Market Research on your Competition and Keywords used by your ideal clients.

3) Do Market Advantage Planning to be able to provide great content to your readers.

4) Set-up your Google Places page and link it to your website.

5) Make a list of Frequently asked questions by your clients and write an original blog of over 300 words that discusses each question.

6) Write at least one blog a month that you share on Facebook, Twitter, Linkedin and on Google+

7) Do twice as much blogging and status updates as the highest ranked page for your keywords on Google.

8) Be in an alliance with like minded business owners to promote each other content.

9) Add a graphic and/or video to each of your web pages.

10) Commit time every day to your web presence management or hire Search Optimized Marketing to maintain a keyword rich website and web presence for your business.

Do you need help with having Google Search Optimized Website? Well, than you have come to the right place. If you’ve tried to get your site ranked on the first pages of Google with no success, if you’ve been less than happy with your current SEO company, or if you’re looking for an honest SEO expert who understands the game, we are here to help you.

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Green Monday was not the last day for free shipping. That’s later than ever this year due to the increased competition among online retailers. And it’s not even the last day to get packages to their destinations before Christmas using standard shipping – that deadline tends to be Dec. 17, which is called Free Shipping Day.

There are 1,285 Participating Merchants So Far for Free Shipping Day on the last Cyber Monday of the year – December 17th, 2012. Online shoppers will find Accessories, Arts & Crafts, Automotive, Baby & Kid’s Clothing, Bed & Bath Books & Media, Electronics, Food & Drink, Health & Beauty, Home & Garden, Office Supplies, Pet Supplies, Clothing, Shoes, Sporting Goods, Toys & Games.

Abercrombie to Nordstrom are offering special deals to last minute online shoppers.

Nike is offering free shipping for orders until 12/20. To receive free standard shipping, enter promo code JUSTDOIT at checkout.

The original Cyber Monday (the one that follows Thanksgiving) experienced an increase in sales by 30.3% from the year before, according to IBM Smarter Commerce which has been  tracking online sales for 500 retailers in the U.S. IBM also discovered that the majority of consumers (58.1%) shopped from smartphones on Cyber Monday, while 41.9% shopped from tablets. Mobile shopping had an increase of more than 70% from the year before. That indicates that mobile shopping will continue to see an increase of activity as we move past all of the Cyber Monday’s and begin 2013.

Are you ready to get Mobile in your Marketing?

Mobile ads appear at the top of search results when customers search from mobile phones. Search Optimized Marketing will setup and manage your mobile ad campaign to bring you more customers when they are most ready to buy. You set the budget and we’ll do the rest. Find out today how Search Optimized Marketing can help grow your business with Mobile Advertising. Call 407-962-9160 to get started today!

The post Free Shipping Day Will be Another Busy Day For Online Shopping appeared first on Search Optimized Marketing.

Many marketing professionals agree that internet marketing also includes marketing done via wireless media and e-mail marketing campaigns. Internet marketing brings together the creative and technical personnel that work on a Web Presence and creating a profitable business, this includes design, development, advertising and sales teams. Internet marketing includes a large scope of responsibilities; including email marketing, content marketing, search engine marketing (SEM), search engine optimization (SEO), creating and placing of banner ads on specific websites, mobile advertising, and web optimization marketing strategies.

What is Internet Marketing to you? Where will your next customer learn about you and your company?

The best SEO companies understand all the many facets of internet marketing and the role of the ever evolving social media landscape has to play in having a business found, like and trusted online. But, many Business Owners are not Internet Marketing Experts. They rely on an in-house marketing professional or they outsource various internet marketing tasks. Internet marketing expenditures are now just as much as a part of the budget as company vehicles, insurance, and utility bills.

As we begin planning our internet marketing for 2013, the emphasis of internet marketers must be on developing high-quality content that their audience will want to recommend bookmark or share with a friend. Social sharing goes hand in hand with the importance of social media engagement, which includes YouTube videos. The game is changing and the internet marketing strategy of the most successful internet marketing companies is changing with the current trends and Google’s search results-ranking algorithm.

To implement a successful internet marketing plan you need a website designer that will focus on the website design development of a high-quality website that continues delivering the best possible user experience. Most Business owners need to appoint a social media manager that will create and manage “ Like-able” profiles and business pages with status updates that followers will Re-tweet, like, and share. Then, you need Google adwords specialist to design keyword-rich blog content, targeted Facebook ads and PPC campaigns on Google. Lastly, an investment in an online marketing budget, from which to work is a necessity.

Search Optimized Marketing is a digital marketing agency in Orlando, Florida providing low-cost web design, results focused SEO, cost effective SEM, personal Social Media Management and PPC services as a Google Engage Agency. In other words, we do internet marketing cost-effectively for busy small business owners that are already wearing too many hats.

Our next blog will focus on “What counts as a high-quality website?” Meanwhile, we hope that you found this content relevant and that we answered the question “What is internet marketing?” Please, feel free to share this page with your Google+ Circles, Facebook Friends, Twitter Followers and all your other favorite social sharing websites. We look forward to reading your comments. Thank you for visiting Search Optimized Marketing.

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Having an optimized web presence is proving to be the most powerful and cost-effective way for a business to communicate today. Wouldn’t you like the ability to easily target prospective clients more accurately, which in turn lowers your marketing costs? Search Optimized Marketing provides maximum exposure for you and your Company with our Web Presence Management Packages. Would you like to be found instead of your competition? We will get you noticed on a daily basis by your “Must-Have” customers and referral partners.

For more information on these Web Presence Management Packages click here. You will be contacted by a representative of Search Optimized Marketing with additional information. Or get started now by calling 407-962-9160. Thank you!

Search Engine and Online Directory Submissions with ALL Web Presence Management Package

• ~ Hand submit your website to Google, Yahoo and Bing search engines
• ~ Submit Search Engine Optimized Keyword rich descriptions and properly listed categories to at least 50 other relevant search engines or online directories.
• ~ Submissions for GPS and Navigation Devices
• ~ Create XML Sitemaps for Google, Yahoo and Bing search engines

Search Optimized Marketing creates SEO Websites as part of a comprehensive search engine optimization solution for your growing

business. Ready to have your NEW Website drawing new customers to your business? Great! Your Website will be up and running within 30 Days of Completing the Market Advantage Planning Process. Get started now by calling 407-962-9160.

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Let Search Optimized Marketing handle it. You’ll have one less thing to worry about managing in-house.

See how Search Optimized Marketing can optimized your business! 407-962-9160

Search Optimized Marketing Web Presence Management
Most Small Business Owners and Local Professionals are feeling the pressure of finding cost effective ways to get NEW Customers and Retain the ones that they have now. Many felt that since they worked with people in person and on the phone, then their Web Presence was not an important investment of their time and resources.

Now, they have found that with the use of mobile phones and the growth of the internet; Google and Social Media Platforms like Facebook, Pinterest and Twitter the way of connecting with clients and prospective customers is rapidly changing. That is why they are seeking out the Right Marketing Partner to develop and maintain a custom branded Web Presence for them.

Looking for a Web Presence Management Company?

Are you one of the many business owners and professionals that are realizing that their Web Presence should constantly expand and develop to reflect their level of expertise and desire to deliver exceptional service? With so many other demands on their time and money they are seeking to either have someone else do it in-house which would cost well over $24,000 per year or find a Web Presence Management Company that offers a cost-effective solution. 

We offer four Web Presence Management Packages starting at only $995 a year. Let Search Optimized Marketing handle it. You’ll have one less thing to worry about managing in-house.

See how Search Optimized Marketing can optimized your business! 407-962-9160

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For the last couple of years more and more corporations are having “Marketing Teams” join their voices to the online chatter and others are lending an ear to pick up clues to consumer buying behaviors. They realize that these days, if you aren’t a part of the social media conversation, you’re left in the dark about consumer opinions, trends and what they want from you. The number of places where your business can be listed, reviewed, or mentioned has grown remarkably in just a few years. Popular social networking sites like twitter, facebook, Linkedin, Google+, and pinterest are good places for you to get started. For today, we will focus on getting started on twitter.

For those that have been busy with offline sales and marketing activities, it can be daunting to add online prospecting and “tweeting” to the “To-Do List”. With that said, this blog is the part of my series of blogs that focus on Prospecting online for greater offline success. To get started you MUST first create professional profiles for yourself and then start by following your clients, friends, family and those that are your referral partners. Follow these 7 steps to getting started on Twitter and you will position yourself to connect with current and prospective clients on this social media platform.

7 Steps to getting started on Twitter

1) Create your Professional profile: If you are new to Twitter the first step is to create an account. Use your Real Name or Company Name. Open up twitter.

2) Choose a professional user name that is 15 characters or less. Twitter will give you suggestions based on your name. You a can use an underscore (_) between words, use Upper and lower case letters and this will help to find an acceptable user name.
3) Now you will be led through list of ”recommendations” these are famous people or organizations that twitters suggests that you follow to get started.
4) Then you can add your personal contacts by way of your email list.
Note from twitter: Choosing a service will open a window for you to log in securely and import your contacts to Twitter. You’ll only find users who have allowed their accounts to be found by email address. We won’t email anyone without your consent, but we may use contact information to make Who To Follow suggestions. You can remove your contacts from Twitter at any time.
5) You will have 160 characters to introduce yourself in a description about you. Include your company name, top key words and your tag line. Use capitals at the beginning of sentences. Keep it professional but add some of your personality. You can also share your inspiration in a personal quote.
My name is Sam and I am a Super Sales Consultant | Key words | Quote | Father | Supportive Husband | Bears Fan | Weekend BBQ King
6) You should add an image that is either your logo or a professional picture of yourself. Your description and picture is how you will be judged by those that find you on twitter.
7) Now you will need to design your twitter page.

Design your Twitter page

Now, you are in a better position to start working your prospecting lists from the comfort of your office, the beach or anywhere that you can take your laptop. Happy Tweeting!!!

Your prospective customers are searching for information about your products and services on Twitter. Find out today how Search Optimized Marketing can help grow your business by helping you to be found, like and trusted by more customers. Call 407-962-9160 to get started today!

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IMA is an acronym for Internet Marketing Alliance. IMA allows an exclusive opportunity for professionals and business owners to share search engine optimized content and cross-promote each other’s products and service on the internet.

“Our goal is two-fold; the first is to provide a cost effective way for professionals and business owners to be in a position to be found, liked and trusted as the experts in their fields. We accomplish this by both developing and maintaining a custom branded online presence that includes a social media marketing campaign that leverages social media platforms such as Facebook, Google plus, Twitter, Pinterest, YouTube and their own blog to reach their personal, business and marketing goals. We offer market advantage planning, SEO, social media coaching, social media management, content creation, email marketing campaigns, and video creation,” says Pamela J Myers, founder of Search Optimized Marketing. “At the same time, Search Optimized Marketing by way of the IMA now offers local service providers, professionals, and business owners an exclusive opportunity to increase their online visibility through social sharing of content with an exclusive group of local business owners that are connected to and targeting their marketing efforts to the same demographic and ideal client base.”

Search Optimized Marketing offers the option to target one local zone or all of the major townships in a metropolitan area. This allows IMA Members to target customers in the geographic locations that they have chosen, so their content can appear in the region or city where they do business.

IMA Membership offers a wide range of benefits including:

• Exclusive Representation
• Social Sharing that increases page rankings and online visibility
• Exclusive Promotion Opportunities at Local Networking Events
• Access to Local Real Estate Professionals, HOA’s and Commercial Property Managers
• Access to Home and Business Owners in Targeted Affluent Geographic Areas

To ensure the highest level of visibility online for local professionals, service providers, and business owners, Search Optimized Marketing offers quality control features such as directory submissions that are done by hand individually at over 50 online locations and we provide a GPS business listing service. All IMA Members will have their business listed and promoted on the most popular personal GPS navigation devices.

“The function and viability of a website has shifted dramatically with the emergence of social media platforms, online directories, GPS devices and the ever changing Google Search Algorithm. Where the goal of a website was once the only place that a company had to place content in hopes that they would be found online, business owners can now publish their content on a variety of platforms online that allow them to speak directly to their target market individually or as part of a group at a lower cost than traditional advertising,” explains Pamela J Myers.

Search Optimized Marketing is earning a reputation for providing consistent, targeted content to clients looking to expand their online visibility. “I have very strong background in Sales and Marketing and know how important it is the found, like and trusted by your Ideal or “Must-Have” clients when you are running your own business or you earn your living from a commission based compensation plan,” says Pamela J Myers, founder of Search Optimized Marketing. “The creation of IMA – the Internet Marketing Alliance was a natural progression for us. Our Clients are the best at what they do and they want to be of service to the same types of clients and have access to the same types of referral partners such as Real Estate Professionals.”

Join this Exclusive Alliance of integrity based Professionals and Small Business Owners to benefit from the synergy that is fostering new business growth. Call 407-962-9160 to get started today!

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