Blue Array SEO

Link Building Techniques That Still Work For 2018

Dylan Yates — Tue, 10 Apr 2018 23:58:05 +0000

Two of the biggest levers we have to play with when improving websites’ organic visibility across search engines are content and backlinks. Back in February I put together an outline of 5 keyword optimisation strategies that focused primarily on the former. Having a holistic attitude to content creation and serving the user intent rather […]

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Content Order, Footers and Rankings in a Mobile First Indexing World

Laura Nash — Sun, 01 Apr 2018 23:54:55 +0000

At the recent Pubcon event in Austin, Gary Illyes stated that content order does impact your rankings and that if you ever decide to move your content to the footer then it’s likely that it won’t rank very well. Some SEOs were wondering why Gary had mentioned this again at Pubcon – content placement being […]

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A Comparison of Cloud Services for Screaming Frog & other Website Crawling Software

Tom Pool — Sat, 10 Mar 2018 19:01:40 +0000

Here at Blue Array we crawl a large number of websites which vary massively in size; typically they can be anything from 100 to 1 million+ pages. For smaller websites we use a couple of different crawlers; Screaming Frog and Sitebulb. However, when we need to crawl really really big websites (i.e. with millions of […]

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March 2018: How to get ready for Google’s Mobile First Index

Sean Butcher — Thu, 01 Mar 2018 15:24:39 +0000

Gary Illyes, one of Google’s Webmaster Trends Analysts, confirmed at the recent 2018 Pubcon conference in Austin, Texas that the much-anticipated Mobile First Index (MFI) will be rolling out imminently, most likely within the next few weeks. So are you ready for the changes ahead? What will the Mobile First Index mean for your website? […]

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Do ads on a web page affect SEO?

Louise Amor — Thu, 22 Feb 2018 15:04:39 +0000

How Too Many Ads Can Negatively Impact Your SEO Landing Pages – A Case Study TL:DR – Can ads impact SEO performance? Yes they can negatively affect SEO – read the rest of the article to find out how. Last year we were asked by a new client to cast our eye over some of […]

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Google Bulletin – yet another contributor to fake news?

Naomi Sanderson — Thu, 22 Feb 2018 12:07:23 +0000

Google recently introduced ‘Bulletin’, a free hyperlocal progressive web app allowing anyone, anywhere, to share news stories publicly straight from their phone. Starting out as just an idea only 18 months ago, it is now currently available to only those in select cities within the US states of Tennessee and California. Sound intriguing? Lets dip […]

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10 reasons why you should never date an SEO

Lily Doyle — Tue, 13 Feb 2018 21:50:45 +0000

10 Reasons why you should never date an SEO! From never knowing how they’re feeling (because of hints and not directives) to action between the sheets being limited to Excel. A bit of fun from the team at Blue Array for Valentines (or Galentine’s) Day.

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5 steps: How to rank for keywords in Google (for fun & profit!)

Dylan Yates — Thu, 08 Feb 2018 10:24:10 +0000

Five steps to help you rank for that major keyword in Google Driving organic web traffic via just one or two primary keywords is sometimes a vital strategy for major online market-placed websites. Even websites that don’t drive their income via online sales can have one or two keywords where securing prominent visibility is essential […]

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Google My Business Launches Video Uploads

Laura Nash — Tue, 30 Jan 2018 16:02:19 +0000

Google My Business has recently launched a video upload feature after a period of testing. Since GMB dropped the ability to edit or create your business description, videos now offer an alternative way to describe the business and the services you offer to potential customers. The new video feature also allows customers to upload their […]

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Is the end of Snapchat imminent? Social media trends in 2018

Lily Doyle — Tue, 30 Jan 2018 15:07:17 +0000

When Snapchat was released in 2011, the platform grew in popularity due to its unique features compared with other mainstream social media. Users liked its similarity to a private messaging service, yet Snapchat had the added benefit of allowing them to send images in real-time to their friends. However, as time has drawn on, […]

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