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	<title>Seattle 24x7</title>
	
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		<title>Engagement Manager, Avvo</title>
		<link>http://www.seattle24x7.com/jobsboard/2012/01/30/engagement-manager-avvo-2/</link>
		<comments>http://www.seattle24x7.com/jobsboard/2012/01/30/engagement-manager-avvo-2/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 08:33:50 +0000</pubDate>
		<dc:creator>Larry Sivitz</dc:creator>
				<category><![CDATA[Jobs Board]]></category>
		<category><![CDATA[Spotlight Job]]></category>

		<guid isPermaLink="false">http://www.seattle24x7.com/?p=8620</guid>
		<description><![CDATA[Who: Avvo Position: Engagement Manager Where:  Seattle (Downtown) What: Avvo is the largest medical and legal resource online that empowers consumers with the information and expert-only advice they need to confidently make the right decisions about their health and legal needs. In addition to its free expert-only Q&#38;A forum, where consumers can ask a lawyer or [...]]]></description>
			<content:encoded><![CDATA[<p><strong><a href="http://www.seattle24x7.com/wp-content/uploads/2010/09/Avvologosq.jpg"><img class="alignright size-full wp-image-3343" title="Avvologosq" src="http://www.seattle24x7.com/wp-content/uploads/2010/09/Avvologosq.jpg" alt="" width="115" height="115" /></a>Who: Avvo</strong><br />
<strong>Position: Engagement Manager</strong><br />
<strong>Where:  Seattle (Downtown)</strong><br />
<strong>What:</strong> Avvo is the largest medical and legal resource online that empowers consumers with the information and expert-only advice they need to confidently make the right decisions about their health and legal needs. In addition to its free expert-only Q&amp;A forum, where consumers can ask a lawyer or ask a doctor questions, the site features an extensive professional directory with comprehensive professional profiles, patient and client reviews, peer endorsements and the unbiased, industry-recognized Avvo Rating for more than 90% of practicing doctors and lawyers in the U.S. Launched in 2007, Avvo is privately held, with funding from Benchmark Capital, Ignition Partners and DAG Ventures. Avvo has gone from concept to market leader in four years and is located in downtown Seattle.</p>
<p><span id="more-8620"></span><br />
We are building a team of Engagement Managers to drive participation by doctors and attorneys on the world&#8217;s largest professional directory. As an Engagement Manager, you will be responsible for a geographic territory &#8212; encouraging professionals to claim their profile and participate in our industry leading Q&amp;A forum. The team will work on week to week campaigns prioritized by needs from our Product and Sales teams, utilizing telephone outreach. This role requires heavy outbound calling and excellent written and verbal communication skills.</p>
<p>The ideal candidate has a bachelor&#8217;s degree, 1-2 years customer service experience and is active online. This is a full time position paying $15/hour with an opportunity to earn weekly bonuses based on performance. This is a high volume, high stress job &#8212; meek candidates need not apply.</p>
<p><strong>Ideal skills and Experience:</strong><br />
 1-2 years experience in a customer service or telesales role preferred.<br />
 Proactive, hard worker.<br />
 Ideal candidate has experience with Salesforce.com.<br />
 Articulate and professional &#8212; can think and speak on your feet.<br />
 Active online &#8212; you maintain accounts on Twitter, LinkedIn, Facebook etc.<br />
 Excellent oral and written communication skills with respect to team members, peers, and staff at all levels of the organization.<br />
 Demonstrated ability to work both independently as part of a team.<br />
 Must possess excellent organizational skills, be detail oriented with an ability to meet critical deadlines.<br />
 Bachelor&#8217;s degree preferred.</p>
<p><strong>Contact:</strong> <a href="mailto: jobs@avvo.com"> jobs@avvo.com</a></p>
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		<title>Time for Productivity to Soar on Mac or PC?  These Video Training Sites have Wings!</title>
		<link>http://www.seattle24x7.com/commentary/previews-and-reviews/2012/01/30/time-for-productivity-to-soar-on-mac-or-pc-these-video-training-sites-have-wings/</link>
		<comments>http://www.seattle24x7.com/commentary/previews-and-reviews/2012/01/30/time-for-productivity-to-soar-on-mac-or-pc-these-video-training-sites-have-wings/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 08:23:03 +0000</pubDate>
		<dc:creator>Larry Sivitz</dc:creator>
				<category><![CDATA[Previews & Reviews]]></category>

		<guid isPermaLink="false">http://www.seattle24x7.com/?p=8611</guid>
		<description><![CDATA[When New York Times&#8217; tech columnist David Pogue created a series of &#8220;How-to&#8221; guides for the Mac in 2002, the title he chose for the O&#8217;Reilly publications bare a not-so-subtle truth.  Pogue dubbed his series &#8221;The Missing Manual&#8221; since the Apple Computer products that you, a family member or a colleague, may have plunked down close to four figures to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.seattle24x7.com/wp-content/uploads/2012/01/applechair.jpeg"><img class="alignright size-thumbnail wp-image-8616" title="applechair" src="http://www.seattle24x7.com/wp-content/uploads/2012/01/applechair-150x150.jpg" alt="" width="150" height="150" /></a>When <strong>New York Times&#8217;</strong> tech columnist <strong>David Pogue</strong> created a series of &#8220;How-to&#8221; guides for the Mac in 2002, the title he chose for the O&#8217;Reilly publications bare a not-so-subtle truth.  Pogue dubbed his series<strong> &#8221;The Missing Manual&#8221; </strong>since<strong> the </strong>Apple Computer products that you, a family member or a colleague, may have plunked down close to four figures to &#8220;unbox&#8221; did not come with an &#8220;Owner&#8217;s Manual.&#8221;  While &#8220;The Missing Manual&#8221; series rapidly filled a conspicuous void in bookstores, they have recently been rivaled by a more than worthy challenger &#8212; the online video training session or &#8220;screencast.&#8221;</p>
<p>Two premiere video companies in the Mac and iOS world have risen above the pack like Boeing flight simulators on the way to cruising altitude. Their unique, video training design, production and Webcast delivery systems have fostered &#8220;live,&#8221; &#8220;in your face,&#8221; &#8220;get to know&#8221; product courseware that &#8220;walks you through&#8221; both the basics and the finer points of optimizing your <strong>Apple Mac, iPhone, iPad, iPod </strong>or<strong> Windows</strong> software investment.</p>
<p>On two different continents, founders <strong>Lynda Weinman </strong>of  <strong>Lynda.com</strong> &lt;<a href="http://www.lynda.com">www.lynda.com&gt;</a> based in Southern California and <strong>Don McCallister</strong> of <strong>ScreenCastsOnline.com</strong> &lt;<a href="http://www.screencastsonline.com">www.screencastsonline.com</a>&gt; from studios in the UK, have taken different approaches to their training videos. Each flies high on its own merits. Indeed, the legions of subscribers of both programs have been made all the richer for their pioneering efforts.</p>
<p><a href="http://www.seattle24x7.com/wp-content/uploads/2012/01/screencastsonline.jpeg"><img class="alignleft size-thumbnail wp-image-8612" title="screencastsonline" src="http://www.seattle24x7.com/wp-content/uploads/2012/01/screencastsonline-150x150.jpg" alt="" width="150" height="150" /></a> If you&#8217;re already well acquainted with the core technologies of the  Mac OS X operating system, meaning you&#8217;re a candidate &#8220;Power User&#8221; or at least a bona fide enthusiast or aficionado, then <strong>ScreenCastsOnline</strong> can help you discover the latest trending Mac applications and lesser-known Mac utilities to take your productivity to the next level. <strong>&#8220;SCO&#8221;</strong> offers guided, armchair tours of 40 minutes or less on how to enhance your Mac app&#8217;s functionality, complete with subtitles if you prefer to read along. The programs are each dished out as a single serving, not segmented by feature or time code. This appetizing course is much like the Spanish &#8220;tapas&#8221; (for small plates) and<strong> McCallister,</strong> the &#8220;seventh Beatle,&#8221; (pictured at right), narrates each and every exercise with a delightful Liverpudian accent.</p>
<p>What is unique about SCO&#8217;s compact format is that each byte-sized dish being served is downloaded to iTunes each week. The current rate of delivery is around two episodes per week and includes both Mac and iOS (iPhone and iPad) tutorials. Therefore, a subscription to &#8220;ScreenCastsOnline&#8221; (a mere $14 a quarter) keeps you up-to-date with regular scoops without even having to think about it.</p>
<p><a href="http://www.seattle24x7.com/wp-content/uploads/2012/01/donmccallister.jpeg"><img class="alignright size-thumbnail wp-image-8614" title="donmccallister" src="http://www.seattle24x7.com/wp-content/uploads/2012/01/donmccallister-150x150.jpg" alt="" width="150" height="150" /></a>What&#8217;s more, SCO recently launched three mobile &#8220;Apps&#8221; in the<strong> iTunes store</strong> entitled <strong>SCOTutor for Lion, SCOTutor for iPad, and SCOTutor for Mac </strong> that bundles their tutorials into training Apps for easy &#8220;on-the-go&#8221; viewing.</p>
<p><strong>Lynda.com, </strong>in contrast, offers a different kind of courseware that is multi-part and segmented in such a way that users must pace themselves with what amounts to an average two-hour training track.  Lynda.com does not &#8220;export&#8221; their courseware, so no iTunes downloads are available.  Rather, Lynda.com invites monthly subscribers to log-in and stream its courseware over the Net via a basic account (around $25 a month) or a Premium account that comes complete with sample work files to download and practice in the lesson plan.</p>
<p><a href="http://www.seattle24x7.com/wp-content/uploads/2012/01/imgres-1.jpeg"><img class="alignleft size-thumbnail wp-image-8613" title="imgres-1" src="http://www.seattle24x7.com/wp-content/uploads/2012/01/imgres-1-150x150.jpg" alt="" width="150" height="150" /></a>Compared to <strong>ScreenCastsOnline</strong>, <strong>Lynda.com</strong> is typically weeks behind the release of contemporary subject matter.  Sure, Lynda will get to it, <em>eventually</em>, but the amount of time between a new software release and its &#8220;Essential Training&#8221; debut on Lynda.com can be several weeks, if not months.  In spite of this criticism, once produced, the lesson plans, once deployed,  are authoritative and even entertaining, including the choice of <strong>Chris Breen</strong> to man the <strong>OS X Lion Training</strong> essentials and <strong>Jill Whelan</strong> to instruct on SEO fundamentals.  But how long has OS X Lion been out without a follow-on title that dives deeper into the OS? ScreenCastsOnline is already covering enhancements and extensions to Lion while Lynda.com&#8217;s &#8220;Lion&#8221; is asleep in his den.</p>
<p>Nevertheless, <strong>Lynda.com</strong> offers an encyclopedic  panoply of titles on everything from programming and design to photography and studio management that are unavailable at any other outlet.  Whereas ScreenCastsOnline is miles long for the Mac and iOS, Lynda.com is miles wide on a sweeping array of subjects for almost every digital practitioner. The road you travel will depend on the breadth and depth of your interests.</p>
<p>Both services are invaluable to the new and experienced user. And tbey both warrant <strong>&#8220;5 Lattes&#8221;</strong> from the Seattle24x7 &#8220;Hot Shot Potency Meter.&#8221;   [24x7]</p>
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<p style="text-align: center;"><a href="http://www.seattle24x7.com/wp-content/uploads/2012/01/s24x75-5Lattes.jpeg"><img class="size-full wp-image-8615 aligncenter" title="s24x75-5Lattes" src="http://www.seattle24x7.com/wp-content/uploads/2012/01/s24x75-5Lattes.jpeg" alt="" width="272" height="99" /></a></p>
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		<title>Bill Gates 2011 Annual Letter: “All Lives Have Equal Value”</title>
		<link>http://www.seattle24x7.com/community/people/2012/01/29/bill-gates-2011-annual-letter-all-lives-have-equal-value/</link>
		<comments>http://www.seattle24x7.com/community/people/2012/01/29/bill-gates-2011-annual-letter-all-lives-have-equal-value/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 04:10:57 +0000</pubDate>
		<dc:creator>Larry Sivitz</dc:creator>
				<category><![CDATA[People]]></category>

		<guid isPermaLink="false">http://www.seattle24x7.com/?p=8589</guid>
		<description><![CDATA[Publishing Bill Gates &#8220;Annual Letter&#8221; from the Bill &#38; Melinda Gates Foundation to the world has become a tradition here at Seattle24x7 for the past three years which we are only too proud to uphold.  As Bill introduces this year&#8217;s letter, he writes: &#8220;Whether you believe it a moral imperative or in the rich world’s enlightened [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.seattle24x7.com/wp-content/uploads/2012/01/BillGates2011Letter.jpg"><img class="alignleft size-thumbnail wp-image-8593" title="BillGates2011Letter" src="http://www.seattle24x7.com/wp-content/uploads/2012/01/BillGates2011Letter-150x150.jpg" alt="" width="150" height="150" /></a>Publishing <strong>Bill Gates &#8220;Annual Letter&#8221;</strong> from the <strong>Bill &amp; Melinda Gates Foundation</strong> to the world has become a tradition here at <strong>Seattle24x7</strong> for the past three years which we are only too proud to uphold.  As Bill introduces this year&#8217;s letter, he writes: &#8220;Whether you believe it a moral imperative or in the rich world’s enlightened self-interest, securing the conditions that will lead to a healthy, prosperous future for everyone is a goal I believe we all share.&#8221;</p>
<p><strong>Ending Polio</strong></p>
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<div id="articlebody">
<div id="ctl00_PlaceHolderMain_Content__ControlWrapper_RichHtmlField"><a href="http://www.seattle24x7.com/wp-content/uploads/2012/01/endingpolio.jpeg"><img class="size-thumbnail wp-image-8590 alignright" title="endingpolio" src="http://www.seattle24x7.com/wp-content/uploads/2012/01/endingpolio-150x150.jpg" alt="" width="150" height="150" /></a>Aid for the poorest has already achieved a lot. For example, because of donors’ generosity, we are on the threshold of ending polio once and for all.Polio is a terrible disease that kills many and paralyzes others. Fifty years ago it was widespread around the world. When you talk to people who remember polio in the United States, they’ll tell you about the fear and panic during an outbreak and describe grim hospital wards full of children in iron lungs that maintained their breathing. At its peak in the United States in 1952, polio paralyzed or killed more than 24,000 people.As a result of mass mobilizations to administer the polio vaccine, polio was eliminated in the United States and most developed nations decades ago. Most people who live in rich countries assume the disease is long gone and that it doesn’t kill or paralyze children anymore. But it is still a frightening presence in a number of places around the world.</div>
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<p>In 1988 the global community adopted the goal of ending polio altogether. At that time more than 350,000 children a year worldwide were killed or paralyzed by the disease. Since then, vaccination coverage has increased significantly and the number of cases has gone down by 99 percent, to fewer than 1,500 last year. There are now just four countries where polio transmission has never been stopped: India, Nigeria, Pakistan, and Afghanistan.</p>
<p>That’s incredible progress, but the last 1 percent remains a true danger. Eradication is not guaranteed. It requires campaigns to give polio vaccine to all children under 5 in poor countries, at a cost of almost $1 billion per year. We have to be aggressive about continuing these campaigns until we succeed in eradicating that last 1 percent.</p>
<p>Therefore, funding is critical to success. Organizations such as Rotary International <a href="http://www.rotary.org/" target="_blank">http://www.rotary.org</a> and the governments of India, the United States, the United Kingdom, and Japan are all major contributors to the polio campaign. Our foundation gives about $200 million each year. But the campaign still faces a 2011-12 funding gap of $720 million. If eradication fails because of a lack of generosity on the part of donor countries it would be tragic. We are so close, but we have to finish the last leg of the journey. We need to bring the cases down to zero, maintain careful surveillance to ensure the virus is truly gone, and keep defenses up with polio vaccines until we’ve confirmed success.</p>
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<div id="ctl00_PlaceHolderMain_RichHtmlField1__ControlWrapper_RichHtmlField"><strong><a href="http://www.seattle24x7.com/wp-content/uploads/2012/01/poliovial.jpeg"><img class="alignleft size-thumbnail wp-image-8591" title="poliovial" src="http://www.seattle24x7.com/wp-content/uploads/2012/01/poliovial-150x150.jpg" alt="" width="150" height="150" /></a>Benefits of Eradication</strong></div>
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<div>Why is it so important to end polio? Eradication will have three huge benefits.</div>
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<p>The first is that getting rid of polio will mean that no child will die or be paralyzed by the disease in the future. One thing most people don’t realize is that if we don’t finish the job on eradication, we will lose a lot of the ground we’ve gained over the past two decades. The disease will not stay at its current low level. If we don’t get rid of it, it will spread back into countries where it’s been eliminated, and it will kill and paralyze children who used to be safe. Only eradication will guarantee that all children are safe.</p>
<p>The second benefit is that the money that will be saved by eradicating polio far exceeds what we are spending on eradication efforts now. The long-term benefits of the last couple of billion dollars spent on eradication will be truly phenomenal. A recent estimate added up the cost of treatment that won’t be necessary and the enhanced economic contribution of adults who won’t get polio. Eradication could save the world up to $50 billion over the next 25 years.</p>
<p>The third benefit is that success will energize the field of global health by showing that investments in health lead to amazing victories. The eradication effort illustrates so well how a major advance in the human condition requires resolve and courageous leadership. To win these big important fights, partnerships, money, science, politics, and delivery in developing countries have to come together on a global scale.</p>
<p>The history of polio and polio eradication is fascinating. (One of the best books I’ve read on the subject is David Oshinsky’s Polio: An American Story.) Polio was the first disease that raised significant money from the broad public. The March of Dimes was created to combat the disease. Although President Roosevelt and lots of Hollywood stars helped the campaign, its huge success came from neighborhood-based fundraising. I remember March of Dimes volunteers ringing our doorbell when I was growing up and asking for a donation. By any measure, the public’s generosity in supporting that charity made it one of the most successful health-related fundraising campaigns ever.</p>
<p>The March of Dimes funded research into the first polio vaccine, which was invented by Dr. Jonas Salk and introduced in 1955. It was such an important priority to get the polio vaccine out widely that the U.S. government sponsored the campaign, which it had never done before. The campaigns of the late-1950s were wildly successful, and by 1961 the number of cases in the United States was down to just 161.</p>
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<p>A second polio vaccine—this one in the form of liquid drops that children swallow instead of an injection in the arm—was invented by Dr. Albert Sabin and licensed in 1963. By 1979 there was no more poliovirus in circulation in the United States. Dr. Salk’s and Dr. Sabin’s vaccines are still the key tools used for eradication today.</p>
<p>To this day, the smallpox campaign is the only successful human disease eradication campaign in history. At its peak, smallpox killed over 2 million people every year and also blinded and disabled large numbers. The eradication campaign started in 1967, the last naturally acquired case of smallpox was in 1977, and the world was certified as being free of smallpox in 1979. (Two excellent books on the smallpox eradication are Dr. D.A. Henderson’s Smallpox: The Death of a Disease and the forthcoming House on Fire by another key smallpox warrior, Dr. Bill Foege.)</p>
<p>Smallpox had a number of characteristics that made it easier to eradicate than polio. Almost everyone who got smallpox developed a distinct rash. In contrast most polio infections are not noticed because less than one in 100 people infected are paralyzed, even though all those infected can transmit the virus. This means by the time a paralytic case is found, the poliovirus has probably spread.</p>
<p>Also, the vaccines against polio are not as effective as the smallpox vaccine, which was so powerful that a single vaccination protected almost everyone. In the case of the most common polio vaccine, at least three doses are required to get 85 percent of children fully protected. In many countries of the developing world, even more doses are needed to reach the immunity levels needed to stop transmission of the virus.</p>
<p>But the polio campaign also has some huge advantages that the smallpox campaign did not have. The advanced science we have today lets us sequence the DNA of the polio virus and develop an understanding of the history of transmission, which guides our work. We also have far better communications and modeling tools than were available in the 1970s, and those are being used in smart ways to respond rapidly to every outbreak.</p>
<p>In 2003 I would have said we were just a couple of years away from ending polio, and I would have been wrong. That year there were false rumors in Nigeria that the polio vaccine caused women to become sterile. This allowed the disease to have a resurgence and to spread to many other countries. The experience of 2003 serves as a reminder to be humble as we move forward. But humility does not mean fatalism.</p>
<p>Fortunately those false rumors have been almost completely eliminated through the leadership of key political and religious figures. In 2009 when I visited Northern Nigeria to meet with the most important traditional leader, the Sultan of Sokoto, he committed to the campaign. It was fantastic to see him publicly giving his support. (He also gave me a horse to thank me but I told him I couldn’t take it.)</p>
<p>Last year both India and Nigeria had substantially fewer cases than ever before. In India the number of cases went down from 741 in 2009 to just 41 in 2010. In Nigeria, thanks in large part to the renewed leadership in the northern part of the country, the number went down from 388 to just 18. But alongside the phenomenal progress was another reminder that gains can be lost without sustained action.</p>
<p>The majority of cases in 2010 were in countries that had been polio-free until the virus travelled back across borders and caused outbreaks in areas where people had gotten lax about vaccination. There was a large outbreak in Tajikistan in the first half of 2010 and another in Congo in the second half. In both regions there were a number of immunization campaigns organized as a response. Today the outbreaks appear to be under control.</p>
<p>What those outbreaks in formerly polio-free countries prove is that eradication is a global project requiring every country to do its part. Very few projects demand global participation. In most areas each country can pursue its own approach, and countries can compare outcomes to see which approach is the most successful.</p>
<p>Philosopher and historian Will Durant once observed that the only thing that could get countries to join forces would be an alien invasion. To my mind, terrible diseases are surrogates for an alien invasion. If we are to succeed, the world needs leadership from a global institution and significant, coordinated resources from rich countries to fund activities in the poorest countries.</p>
<p>For polio, the World Health Organization (WHO) has played the central role with Rotary International, the Centers for Disease Control, and UNICEF as key partners. Polio eradication has benefited immensely from having Rotary’s support. Rotary had the vision to get involved in 1985 and has kept polio eradication as its top priority. Everywhere I go to learn about polio, I see Rotary members helping out with the hard work.</p>
<p>I feel sure that with continued support we will be able to show significant progress building on this year’s work. The site <a title="" href="http://www.polioeradication.org/" target="_blank">www.polioeradication.org</a> tracks the key parts of the campaign including fundraising and the latest cases. I will make a number of trips focused on polio this year, including additional trips to India and Nigeria, and will write a report for the foundation website. For anyone who wants to support the polio campaign, which would be fantastic, visit <a title="" href="http://www.rotary.org/" target="_blank">www.rotary.org</a> and click on the EndPolioNow logo.</p>
<p><strong><a href="http://www.seattle24x7.com/wp-content/uploads/2012/01/gates-vaccines.jpeg"><img class="alignleft size-thumbnail wp-image-8597" title="gates-vaccines" src="http://www.seattle24x7.com/wp-content/uploads/2012/01/gates-vaccines-150x150.jpg" alt="" width="150" height="150" /></a>The Miracle of  Vaccines</strong></p>
<p>In the same way that during my Microsoft career I talked about the magic of software, I now spend my time talking about the magic of vaccines. Vaccines have taken us to the threshold of eradicating polio. They are the most effective and cost-effective health tool ever invented. I like to say vaccines are a miracle. Just a few doses of vaccine can protect a child from debilitating and deadly diseases for a lifetime. And most vaccines are extremely inexpensive. For example, the polio vaccine costs 13 cents a dose.</p>
<p>This year 1.4 million children will die from diseases for which there are already vaccines—diseases like measles, pneumonia, and tetanus. Those lives can be saved if we can reduce the costs of vaccines and raise enough money to buy and distribute them. If we simply scale up existing vaccines in the five countries with the highest number of child deaths, we could save 3 million lives (and more than $2.9 billion in treatment costs alone) over the next decade. In addition, researchers are inventing new vaccines for malaria, AIDS, and tuberculosis, and these would save millions more lives. But generous aid is required to realize the true lifesaving potential of vaccines. The most direct way of saying this is that every $2,000 cut in the most effective aid spending causes a child to die.</p>
<p>A few years ago I was looking into the history of vaccination coverage. In 1980 less than 20 percent of children worldwide received the vaccinations for diseases including measles, diphtheria, tetanus, and whooping cough (pertussis) that children in rich countries were receiving. Less than 15 years later, in 1995, vaccination rates had been raised to over 70 percent. Just this year I finally got around to learning why there was such a huge increase. The head of <a href="http://www.unicef.org/" target="_blank">UNICEF</a> at the time, Jim Grant, led the way. The book <em>Jim Grant–UNICEF Visionary</em> tells his amazing story. Since there are only a few used copies of this in circulation UNICEF recently made a free version available at <a href="http://www.unicef.org/publications/index_4402.html" target="_blank">http://www.unicef.org/publications/index_4402.html</a>.</p>
<p>I’m surprised by how little attention his story gets and how long it took me to find out about it. I was inspired by reading how he drove global progress even during the tough economic decade of the 1980s. We can draw lessons from his leadership now, in our own tough economic times.</p>
<p>As is often the case with courageous efforts, many people resisted Jim Grant’s push, viewing it as too top-down. However, he managed to enlist a number of countries to lead the way, and as the number of deaths in those countries dropped dramatically he was able to persuade almost every country to run strong vaccination campaigns. It is especially amazing that he did this in an age when there was no Internet and no email. Jim Grant’s achievement is the greatest miracle of saving children’s lives ever.<br />
The benefits of widespread vaccination are mostly explained in terms of the lives vaccines save, and based on that measure alone, vaccines are the best investment to improve the human condition. However, there are two other equally important benefits that are not as widely known partly because they are harder to quantify.</p>
<p>The first is the reduction in sickness. I don’t mean just the acute sickness where a child is clearly suffering from the disease, but also the permanent disabilities caused by the disease. This is most noticeable when the disability presents with a clear symptom such as being paralyzed by polio or going deaf because of a pneumococcal infection. However, the largest disability is the effect on mental development. For example, severe cerebral malaria damages your brain even if you survive. When children have lots of diarrheal episodes or parasites in their intestines, they don’t get enough nutrition for their brains to develop fully.</p>
<p>The huge infectious disease burden in poor countries means that a substantial part of their human potential is lost by the time children are 5 years old. A group of researchers at the University of New Mexico conducted a study, covered in The Economist, showing the correlation between lower IQ and a high level of disease in a country. Although an IQ test is not a perfect measure, the dramatic effect you see is a huge injustice. It helps explain why countries with high disease burdens have a hard time developing their economies as easily as countries with less disease.</p>
<p>The second great benefit of vaccination is that as the childhood death rate is reduced, within 10 to 20 years this reduction is strongly associated with families choosing to have fewer children. While it might seem logical that saving children’s lives will cause overpopulation, the opposite is true.</p>
<p>I mention this amazing connection often, since I remember how I had to hear it multiple times before the full implications of it became clear. It is the reason why childhood health issues are key to so many other issues, including having resources for education, providing enough jobs, and not destroying the environment. Only when Melinda and I understood this connection did we make the full commitment to health issues, especially vaccination.</p>
<p>The connection of health to education, jobs, and the environment points back to the tremendous value of high-quality international aid—and why it’s essential that donor nations not cut their spending on it. Melinda and I have committed $10 billion from the foundation over the next 10 years to help make this the Decade of Vaccines. However, this will fall well short of what is needed.</p>
<p>The group which helps poor countries purchase vaccines and increase vaccine coverage is the GAVI Alliance and like the polio campaign its success will depend on donor generosity.</p>
<p><strong>Malaria<a href="http://www.seattle24x7.com/wp-content/uploads/2012/01/malaria.jpeg"><img class="alignright size-thumbnail wp-image-8599" title="malaria" src="http://www.seattle24x7.com/wp-content/uploads/2012/01/malaria-150x150.jpg" alt="" width="150" height="150" /></a></strong></p>
<p>The fight against malaria is making very good progress. The death toll, overwhelmingly of young children in Africa, went down from 985,000 in 2000 to 781,000 in 2009. Of the 99 countries with malaria, 43 have decreased cases of the disease by more than 50 percent. Turkmenistan and Morocco were recently declared malaria-free. For these communities the reduction in both death and sickness makes a huge difference. And it is possible only because of increased donor spending, which reached $1.5 billion in 2009.</p>
<p>The Roll Back Malaria group, with strong support from the WHO and our foundation, has set an aggressive goal to provide bed nets to almost every household that needs them in the next few years. As coverage goes up from its current level of 42 percent, it will have a dramatic impact. In Senegal, where 80 percent of households own a bed net, the number of malaria cases went down 41 percent in a single year. Many amazing grassroots groups are helping with the delivery of bed nets. The Nothing But Nets campaign, for example, has gotten hundreds of thousands of individual citizens and organizations like the United Methodist Church and the National Basketball Association involved in the fight against malaria.</p>
<p>We are also working on lowering the cost of the anti-malaria drugs containing artemisinin, which are expensive enough that people are still using less effective drugs instead. The approaches range from breeding the plant that provides artemisinin to have a higher yield, to using very advanced synthetic chemistry that can make artemisinin starting with simple sugars.</p>
<p>As is the case with all infectious diseases, the ultimate tool against malaria would be a low cost, highly effective vaccine. The RTS,S vaccine, developed in partnership with the pharmaceutical manufacturer GSK, is in its final phase-3 trial stage. Interim data will be available later this year, and we should have final results by 2015. A number of other vaccine candidates that might be even more effective or might be combined with RTS,S are also making progress, and several will start human trials this year.</p>
<div id="ctl00_PlaceHolderMain_RichHtmlField1__ControlWrapper_RichHtmlField"><strong><a href="http://www.seattle24x7.com/wp-content/uploads/2012/01/gatesyoungestchildrren.jpeg"><img class="alignleft size-thumbnail wp-image-8601" title="gatesyoungestchildrren" src="http://www.seattle24x7.com/wp-content/uploads/2012/01/gatesyoungestchildrren-150x150.jpg" alt="" width="150" height="150" /></a>Saving the Youngest Children</strong></div>
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<div>Of the 8.1 million deaths per year of children under the age of 5, over 40 percent happen in the first 28 days of life, or the neonatal period. The good news is that we are headed in the right direction. In 1995 there were an estimated 5.6 million neonatal deaths. The most recent estimates show the number down to around 3.6 million.</div>
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<div>Unlike the deaths that take place after a child is 28 days old, almost all of which can be prevented by inventing and delivering vaccines, reducing these early deaths requires a range of approaches. Some require new tools such as an ointment for the baby’s skin that prevents infection and an antibiotic solution for cleaning the cut umbilical cord. However, many of the key interventions involve social and behavioral change. You can have a huge impact (on both newborn and maternal health) by increasing the number of births done by a skilled provider in a clinic.</div>
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<div>It’s also important to teach mothers to wash their hands before handling a baby, to have frequent skin-to-skin contact with their babies, and to breastfeed exclusively for the baby’s first six months. (Mother’s milk contains not only key nutrition but also antibodies that block infection until the baby’s immune system is ready to operate on its own.) Where all of these elements come together, neonatal deaths can be reduced by 50 percent or more, so it’s critical that we learn more about how to teach and motivate mothers effectively, especially at a large scale.</div>
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<div>Melinda has been a strong leader on maternal and child health issues. She gave an especially powerful speech last year to the Women Deliver conference (<a href="http://www.gatesfoundation.org/womendeliver">http://www.gatesfoundation.org/womendeliver</a>). The plight of mothers and their babies is something she feels deeply, and it’s something we talk about a lot.When she came home from a trip to Malawi she shared the experience of seeing two babies in a hospital in the town of Lilongwe, lying side-by-side in the same incubator. They were born within hours of each other.</div>
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<div>Each had suffered the same condition–they were unable to breathe at birth. Sadly, it was clear that only one would survive. That baby’s mother had made it to the donor-funded hospital in time for her delivery and was able to get the care she needed. Her baby was immediately resuscitated, which saved his life. The other was not so fortunate. He was born on the way to the clinic, on the side of road, and was not resuscitated soon enough. I wish everyone had a chance to experience what Melinda did, so they could see how things are improving but also understand the urgent need to do more.</div>
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<div><strong><a href="http://www.seattle24x7.com/wp-content/uploads/2012/01/Gates-AIDS.jpeg"><img class="alignright size-thumbnail wp-image-8602" title="Gates-AIDS" src="http://www.seattle24x7.com/wp-content/uploads/2012/01/Gates-AIDS-150x150.jpg" alt="" width="150" height="150" /></a>HIV/AIDS and the Need for Leadership</strong></div>
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<div>Progress continues in fighting the AIDS epidemic, but the pace is slow. The rate of HIV infection has been reduced by almost 20 percent over the last 10 years, to fewer than 2.7 million infections per year. The number of people dying from AIDS has gone down by more than 20 percent in the last five years, to fewer than 2 million annually.</div>
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<div>Given all the lives that are at stake, I am impatient enough about this that I am willing to be viewed as a troublemaker by people who are happy with the status quo.The war against AIDS is being waged on two fronts—treating those who are already infected and preventing new infections.</div>
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<div>Treatment continues to be scaled up, with more than 5 million people receiving HIV drugs. This is a great success story. Rich country generosity has been crucial and the execution in poor countries has been strong. However, there will not be enough money to treat everyone who will become infected if we don’t halt the progress of HIV.</div>
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<div>Because we don’t have a cure for AIDS, treatment has to continue for a patient’s entire life. That means costs continue to increase as you put more and more people on treatment.Even without including people who will become infected in the future, the cost of treating the 33 million people living with AIDS today would be over $40 billion per year at current costs—over four times as much as is provided in aid today. To minimize the funding gap we need to reduce per patient costs of treatment. Drug costs have already been reduced to less than 20 percent of treatment costs.</div>
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<div>Most of the future savings will have to come from treatment models that reduce personnel, laboratory, and overhead costs. The difficulty of funding treatment makes it clear how important it is to prevent new cases. The sooner we make progress the better. There needs to be a sense of urgency that doesn’t exist yet.Prevention breaks down into several different areas. The easiest should be preventing mother-to-child transmission since it simply involves giving a mother drugs to prevent transmission to her child. There is a lot of focus on getting from the current number of over 300,000 infections per year to zero.</div>
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<div>Another prevention approach is counseling people to change their behavior, including avoiding risky acts and using condoms.Then we have prevention approaches that rely on new tools. We now have three tools that have shown significant impact. The first is male circumcision, which I discussed last year. Amazingly, teenagers in communities with high HIV incidence show a high willingness to be circumcised. Kenya is leading the way with over 200,000 circumcisions performed. However, there are over 10 million men in high-risk settings in Africa who would benefit from male circumcision, and we should be scaling up 10 times faster than we are.</div>
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<p>Another new tool is a vaginal microbicide gel that a woman can use to protect herself. A recent trial showed a gel containing tenofovir protected women against infection. Now the question is how long it will take before the gel is rolled out on a large scale. As someone outside the field, I am surprised at the number of steps it takes. First the product has to be licensed, which requires approvals from regulatory groups in both the country where the product will be used and donor countries. Many of these approval steps happen serially rather than in parallel, and it is only when the entire approval process is complete that the product can be rolled out. Even then the process isn’t complete because a whole system for delivering the product needs to be put together, and again a lot of these steps proceed in a slow serial fashion.</p>
<p>Another new prevention tool, <strong>PrEP (Pre-Exposure Prophylaxis)</strong>, involves someone without HIV taking an anti-HIV drug on a regular basis to block infection. A PrEP trial showed a strong prevention benefit for the participants who consistently used the drugs and a weaker impact when all the participants were included. With both microbicides and PrEP I think countries with large epidemics should figure out how to do large community trials as soon as possible. This would shorten the time before all patients have these lifesaving tools by many years.</p>
<p>If the United States had an epidemic where almost half the girls in large neighborhoods contracted a terrible disease, we would find a way to cut through all the complexity. With HIV it is more difficult since there are many countries involved. But we need to work creatively to shorten these delays.</p>
<p>The best tool would be a vaccine for HIV. The scientific progress on this has gone well. The positive results of the trial in Thailand were a turning point for the field, and blood samples from the volunteers are being studied in depth for lessons about why that vaccine worked but only to a limited degree.</p>
<p>There has also been an explosion in the discovery of antibodies that block HIV infection. Scientists don&#8217;t yet know how to make a vaccine that will cause patients to generate lots of these antibodies, but there are several approaches that look promising and will be ready to go to trials in the next few years.</p>
<p>In order to get a fully effective HIV vaccine we will almost certainly need several rounds of trials where we learn and improve the candidate vaccines. So to get a vaccine as soon as possible we need to minimize the length of the trials and the time between trials. So far each cycle has taken over five years. The field needs to look into how to shorten this so that progress matches the urgency of the problem.</p>
<div id="ctl00_PlaceHolderMain_RichHtmlField1__ControlWrapper_RichHtmlField"><strong><a href="http://www.seattle24x7.com/wp-content/uploads/2012/01/gates-agriculture.jpeg"><img class="alignleft size-thumbnail wp-image-8603" title="gates-agriculture" src="http://www.seattle24x7.com/wp-content/uploads/2012/01/gates-agriculture-150x150.jpg" alt="" width="150" height="150" /></a>Agriculture’s Great Promise</strong></div>
<p>Outside of health the area where we invest the most to help poor people is agriculture. There is so much potential in agricultural development because most poor people in the world feed their families and earn their income from farming. When farmers increase their productivity, nutrition is improved and hunger and poverty are reduced.</p>
<p>In countries like Rwanda, Ethiopia, and Tanzania, investments in seeds, training, access to markets, and innovative agricultural policy are making a real difference. Ghana made agriculture a priority and cut hunger by 75 percent between 1990 and 2004. The increase in food production has led to economic development in other areas.</p>
<p>But the growth in other countries has been slower. These are complex issues, and it’s going to take strong leadership to make sure farmers have the opportunity to seize their potential. Kofi Annan, who chairs the Alliance for a Green Revolution in Africa, is leading the way by helping to drive a new agriculture agenda for the continent.</p>
<p>One program I’m especially enthusiastic about is a partnership launched in 2008 with the World Food Programme (WFP), the world’s largest humanitarian agency for fighting hunger. What I like about it is that it takes a new approach to something the world has been doing for a long time, food aid.</p>
<p>In the past most small farmers were not able to sell their produce to WFP to be used as food aid. They had trouble meeting WFP’s complicated requirements and delivering food in bulk quantities that met WFP’s quality standards. Our partnership works with farmers and others to resolve these issues, making it possible for them to sell to lots of additional buyers including WFP. When the West African country of Niger experienced a famine last summer, WFP bought 1,000 metric tons of rice from a farmers’ organization in Mali. When small farmers in Mali are earning extra income by feeding hungry families in Niger, it’s a clear win-win.</p>
<p>The near-term rise in food prices and the long-term increased demand for food will create opportunities for small farmers even in the poorest countries. In fact, increasing production in Africa will be critical for the world to have enough food. It’s encouraging that foreign aid for agriculture has now increased from its historic low of just $2.8 billion in 2003 to $5.9 billion in 2009, and it’s critical that nations don’t cut back again.</p>
<p>One of the most important new developments came in April when I joined the finance ministers of the United States, Spain, Canada, and South Korea to launch the Global Agriculture and Food Security Program with initial commitments of nearly $1 billion over three years. This program provides support to developing countries with strong domestic agricultural development plans that they are already investing in themselves but cannot fully fund. It has generated amazing demand, demonstrating how committed poor nations are to their own agricultural development.</p>
<div id="ctl00_PlaceHolderMain_RichHtmlField1__ControlWrapper_RichHtmlField"><strong><a href="http://www.seattle24x7.com/wp-content/uploads/2012/01/gates-teaching.jpeg"><img class="alignleft size-thumbnail wp-image-8604" title="gates-teaching" src="http://www.seattle24x7.com/wp-content/uploads/2012/01/gates-teaching-150x150.jpg" alt="" width="150" height="150" /></a>Excellence in Teaching</strong></div>
<p>In the United States, the foundation’s biggest investments are in education. Only a third of students are graduating from high school prepared to succeed at college-level work, and even fewer are going on to get a degree that will help them compete for a good job. No one should feel comfortable with those results.</p>
<p>Davis Guggenheim&#8217;s amazing and popular movie <em>Waiting for “Superman”</em>made a powerful argument against the status quo. It showed a broad audience that schools with the right approach can succeed, even with inner city students that typical schools do not educate well. As more people understand the gap between what is possible and what is actually happening in most schools, I believe the momentum for reform will grow.</p>
<p>Since 1980 U.S. government spending per K-12 student increased by 73 percent, which is 20 percent faster than the rest of the economy. Over that time our achievement levels were basically flat, while other countries caught up. A recent analysis by the Programme for International Student Assessment (PISA) showed the United States is about average (compared to 35 developed countries) in science and reading and below average in math. Many Americans have a hard time believing this data, since we are so used to being the global leader in educational achievement and since we spend a lot more money on education than many other countries.</p>
<p>PISA measured educational achievement in the Shanghai area of China, and even allowing for the fact that Shanghai is one of the most advanced parts of China, the scores relative to the United States and other countries were quite stunning. China did better in math, science, and reading than any of the 65 countries it was compared to, and it achieved these results with an average class size of more than 35 students. One of the impressive things about the Chinese system is how teachers are measured according to their ability. There are four levels of proficiency in the Chinese system, and to move up a level, teachers have to demonstrate their excellence in front of a panel of reviewers.</p>
<p>According to the PISA analysis (available at <a href="http://www.pisa.oecd.org/" target="_blank">www.pisa.oecd.org</a>), two key things differentiate the U.S. education system from most other countries’ systems. The first is that non-U.S. students are in school for more hours, and the second is that U.S. school systems do very little to measure, invest in, and reward teacher excellence.</p>
<p>Most people who become teachers do so because they’re passionate about kids. It’s astonishing what great teachers can do for their students. But the remarkable thing about great teachers today is that in most cases nobody taught them how to be great. They figured it out on their own. That’s why our foundation is investing to help devise measurement and support systems to help good teachers become great teachers.</p>
<p>Our project to learn what the best teachers do—and how to share this information with other teachers—is making significant progress. With the help of local union affiliates, we have learned a lot already. We’re learning that listening to students can be an important element in the feedback system. In classes where students agree that “Our class stays busy and doesn&#8217;t waste time” or that “In this class, we learn a lot almost every day,” there tend to be bigger achievement gains.</p>
<p>Another great tool is taking a video showing both the teacher and the students and asking evaluators to provide feedback. Melinda and I spent several days visiting schools in Tennessee this fall and sat with teachers who were watching videos of themselves teaching. We heard from a number of them how they had already improved by seeing when students were losing interest and analyzing the reasons.</p>
<p>Ultimately, the goal is to gather high-quality feedback from multiple sources—test scores, student surveys, videos, principals, and fellow teachers—so that teachers know how to improve. I think it is clear that a system can be designed that teachers agree is fair, has modest overhead, and rewards the teachers who are doing the most for their students.</p>
<p>State budgets, the biggest part of K-12 funding, will be challenged in the years ahead because of the economic downturn, the liabilities from early retirement and pension commitments, and increasing medical costs. I recently gave a speech to the chief state school officers (<a href="http://www.gatesfoundation.org/ccsso">http://www.gatesfoundation.org/ccsso</a>) about how they might need to find money to reward excellent teaching by shifting some away from things like payment for seniority or advanced degrees that do not correlate with improved teaching.</p>
<p>I am very enthusiastic about the potential of innovation to help solve many of the problems with our education system. Melinda and I were impressed when we visited the Tennessee Technology Center in Nashville, an institution that provides young adults with technical training and certificates. It gets significantly better results than its peer institutions—graduating 71 percent of its students—because it focuses on teaching job skills that are in high demand and is oriented around meeting the needs of students who are juggling school with work and family. Sometimes something as simple as rethinking the times when classes are scheduled makes a huge difference for students.</p>
<p>The foundation is funding the development of online tools to help both K-12 and college students learn. Pioneers like Sal Khan are already showing how effective online tools can be. His website www.khanacademy.org continues to grow its library of 2,000 short instructional videos on topics from basic arithmetic to complicated subjects like biology and physics. The videos are a tremendous resource for students of any age.</p>
<p>Sal’s vision for how technology can improve learning is broader than just videos. With support from the foundation, he’s been able to expand his site to include online exercises that diagnose weak spots, pointing you to additional material to fill the gaps in your knowledge. Also, Khan Academy is creating on online “dashboard” to help teachers use the site as part of their curriculum. The dashboard tells the teacher how each student is doing, pinpoints where they’re having trouble, and suggests explanations and exercises to help.</p>
<p>Although it is clear that online learning works for strongly motivated students, we need to learn how to blend classroom learning and online learning, particularly for younger and less-prepared students. As these projects develop and we start to answer many of these questions, I believe technology will let us dramatically improve education despite the budget constraints.</p>
<div><strong><a href="http://www.seattle24x7.com/wp-content/uploads/2012/01/givingpledge.jpeg"><img class="alignleft size-thumbnail wp-image-8605" title="givingpledge" src="http://www.seattle24x7.com/wp-content/uploads/2012/01/givingpledge-150x150.jpg" alt="" width="150" height="150" /></a> The Giving Pledge</strong></div>
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<div>Warren Buffett is a remarkable friend and mentor to both Melinda and me, and we have learned so much from spending time with him and working with him on foundation projects. A few years ago Warren suggested that he, Melinda, and I should get together with some of the most generous givers in the country and see what we could learn from them. We started out by having dinners where everyone talked about why they give, what they are passionate about, and what they wish they could do better. The dinners evolved into discussions of the challenges of giving effectively. It became clear that there was a lot of collective knowledge and that we could inspire each other and in some cases work together. There was a strong sense we should broaden the discussion to a larger group including people who were earlier in their giving career.This led to the idea of the Giving Pledge. It is simply a commitment to give the majority of your wealth away during your lifetime or through your will. We hope that over the long term it will encourage people to start earlier, collaborate more, and make their giving even more impactful.We are excited that 58 people have already joined the Giving Pledge. You can see the letters describing their thinking about giving at <a href="http://www.givingpledge.org/" target="_blank">www.givingpledge.org</a>. The United States is the most generous country in the world. More than 15 percent of the large estates go to charity. That is significant, but there is room for that to increase. Warren has said, “We want the general level of giving to step up. We want the Pledge to help society become even more generous. We hope the norm will change towards even greater and smarter philanthropy.”Although this effort is focused on those people in the United States with the greatest wealth, we are encouraged by and support similar efforts that focus on other groups. For example, some of the top business people in China and India asked if we would meet with them to stimulate discussion about giving in their country. Warren and I had the meeting in China in November and we were very happy with how many people came and how the conversation turned out. All three of us will be attending a similar meeting in India in the first half of the year.</div>
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<div id="ctl00_PlaceHolderMain_RichHtmlField1__ControlWrapper_RichHtmlField"><strong><a href="http://www.seattle24x7.com/wp-content/uploads/2012/01/gates-conversaion.jpeg"><img class="alignleft size-thumbnail wp-image-8606" title="gates-conversaion" src="http://www.seattle24x7.com/wp-content/uploads/2012/01/gates-conversaion-150x150.jpg" alt="" width="150" height="150" /></a>Continuing the Conversation</strong></div>
<p>Last year I launched <a href="http://www.gatesnotes.com/" target="_blank">www.gatesnotes.com</a> and started a Twitter feed (@BillGates) to share my thoughts on the work we’re doing and what I’m learning from leaders and innovators. One great benefit of these tools is that they allow me to hear back from people. Over the next year I’ll be trying some new ways of adding interactivity to the site so I can get even more feedback.</p>
<p>Melinda is also very interested in spurring a broader conversation about the issues she’s focused on at the foundation. Last year she started posting regularly to the foundation’s blog. She also hosted a terrific TEDx event (<a title="" href="http://www.gatesfoundation.org/tedxchange/Pages/past-events.aspx" target="_blank">www.tedxchange.org/pastevents</a>) in New York that brought together interesting speakers on global health and development. Next year, building on her relationship with TED, she’ll be hosting a series of “TEDxChange” events in communities around the world—in places like Kenya and India. The goal of these TEDxChange events is to give people a chance to hear about health and development from people who live in the places where the work is happening.</p>
<p>Despite government budget difficulties and the complexity of solving the key problems the foundation’s work addresses, Melinda and I remain optimistic. We meet so many remarkable leaders whose work is making the world a better place.</p>
<p>My father, our co-chair, set the foundation’s direction from the start and he always helps us keep in mind what is important. Jeff Raikes, our CEO, continues to add great people and improve the way we do our work. Not everyone can go to the field, or even donate. But every one of us can be an advocate for people whose voices are often not heard. I encourage everyone to get involved in working for solutions to the challenges those people face. It will draw you in for life.</p>
<p><a href="http://www.seattle24x7.com/wp-content/uploads/2012/01/BilGatesSig.jpg"><img class="alignleft size-full wp-image-8592" title="BilGatesSig" src="http://www.seattle24x7.com/wp-content/uploads/2012/01/BilGatesSig.jpg" alt="" width="280" height="114" /></a></p>
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		<title>What’s Behind the Washington-Facebook “Clickjacking” Case?</title>
		<link>http://www.seattle24x7.com/community/shoptalk/2012/01/29/whats-behind-the-washington-facebook-clickjacking-case/</link>
		<comments>http://www.seattle24x7.com/community/shoptalk/2012/01/29/whats-behind-the-washington-facebook-clickjacking-case/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 03:46:24 +0000</pubDate>
		<dc:creator>Larry Sivitz</dc:creator>
				<category><![CDATA[ShopTalk]]></category>

		<guid isPermaLink="false">http://www.seattle24x7.com/?p=8584</guid>
		<description><![CDATA[If you use Facebook, the world’s top social networking site, you may have “liked” an Internet scheme without even knowing it – and unwittingly helped spread the scam to your Facebook friends.   Washington State Attorney General Rob McKenna and Facebook have announced the latest step in an ongoing fight against spammers and scammers: a lawsuit [...]]]></description>
			<content:encoded><![CDATA[<p><span style="color: #000000;"><a href="http://www.seattle24x7.com/wp-content/uploads/2012/01/WashAGFacebook1.jpg"><img class="alignleft size-thumbnail wp-image-8586" title="WashAGFacebook" src="http://www.seattle24x7.com/wp-content/uploads/2012/01/WashAGFacebook1-150x150.jpg" alt="" width="150" height="150" /></a>If you use<strong> Facebook</strong>, the world’s top social networking site, you may have “liked” an Internet scheme without even knowing it – and unwittingly helped spread the scam to your Facebook friends.  </span></p>
<p><span style="color: #000000;"><strong>Washington State Attorney General Rob McKenna</strong> and <strong>Facebook</strong> have announced the latest step in an ongoing fight against spammers and scammers: a lawsuit against the co-owners of <strong>Adscend Media, LLC</strong>, an ad network that is alleged to develop and encourage others to spread spam through misleading and deceptive tactics, including the one known as “clickjacking.”<br />
</span><strong><br />
</strong><span style="color: #000000;">“We don’t ‘like’ schemes that illegally trick Facebook users into giving up personal information or paying for unwanted subscription services through spam,” McKenna said during a news conference at Facebook’s Seattle Office. “We applaud Facebook for devoting significant technical and legal resources to finding and stopping scams as soon as possible – and often before they even start. We’re proud to join forces in order to protect Washington consumers.”</span><strong></p>
<p></strong><span style="font-family: Arial;">Facebook, which filed its own lawsuit against Adscend and its owners today<span style="color: #000000;">, welcomed the Attorney General’s action. “Security is an arms race, and that’s why Facebook is committed to constantly improving our consumer safeguards while pursuing and supporting civil and criminal consequences for bad actors,” <strong>Facebook General Counsel Ted Ullyot</strong> said.</span></span><strong></p>
<p></strong><span style="color: #000000;">Attorney General McKenna and Ullyot emphasized that bold partnerships like the one announced today send a strong message that spammers and scammers are not welcome on Facebook and there are serious consequences for attempting to harm and deceive the social media giant’s users.</span><strong></p>
<p></strong><span style="color: #000000;">Here’s how scams, such as the ones described in the lawsuits, work:</span><strong></p>
<p></strong><span style="color: #000000;">Scammers design Facebook Pages to look like they will offer visitors an opportunity to view salacious or provocative content. They condition viewing this content on completing a series of steps that are designed to lure Facebook users into eventually visiting websites that often deceive them into surrendering their personal information or signing up for expensive mobile subscription services.<span style="font-family: Arial;"> </span></span> <strong></p>
<p></strong><span style="color: #000000;">First, Facebook users are encouraged to click the &#8220;Like&#8221; button on the scammers&#8217; Facebook Pages, which then alerts their friends to the existence of the page. Then they are told that they cannot access the content unless they complete an online survey or advertising offer. In one example noted in the complaint, the scammers overlay the Facebook “Like” button with a link that promises to reveal the results of: “This man took a picture of his face every day for 8 years!!”<span style="font-family: Arial;">  Of course, the promised content often does not exist and the tricked user is then directed through a series of prompts taking them off of Facebook and through a host of unrelated advertising and subscription service offers, where the scammers receive money for each misdirected user.</span></span></p>
<p><span style="color: #000000;">In some cases, Facebook users don’t even need to click the “like” button to spread the spam on their Facebook pages. In the process called “clickjacking,” a hidden code in enticing-looking links activates Facebook’s “like” function and puts it on the users’ friends’ news feeds.</span></p>
<p><span style="color: #000000;">“The natural reaction is to wonder why anyone would click on these links,” said Assistant Attorney General Paula Selis, who heads the office’s Consumer Protection High-Tech Unit. “But, unfortunately they do, and at one point Adscend spam lined the defendants’ pockets with up to $1.2 million a month.”</span></p>
<p><span style="color: #000000;">Facebook’s chief litigator says the company is a leader in protecting its users from scammers and spammers and enforces its rights against the same regularly. “Facebook’s security professionals have made tremendous strides against this particular form of attack and we are intent on eradicating it completely,” said Craig Clark, Lead Litigation Counsel at Facebook. “We will continue to use all tools at our disposal to ensure that scammers do not profit from misusing Facebook’s services.”</span> <strong></p>
<p></strong><span style="color: #000000;">The Attorney General’s lawsuit was filed in U.S. District Court in Seattle against Delaware-based Adscend and co-owners Jeremy Bash of Huntington, West Virginia and Fehzan Ali, of Austin, Texas. It alleges violations of:</span></p>
<ul>
<li>
<div><span style="color: #000000;">The CAN-SPAM Act, which makes it unlawful to procure or initiate the transmission of misleading commercial electronic communications;</span></div>
</li>
<li>
<div><span style="color: #000000;">Washington state’s Commercial Electronic Mail Act, which prohibits misrepresenting or obscuring any information in identifying the point of origin or the transmission path of a commercial electronic message;</span></div>
</li>
<li>
<div><span style="color: #000000;">Washington State’s Consumer Protection Act, which prohibits unfair and deceptive business practices.</span></div>
</li>
</ul>
<p><span style="color: #000000;">The Attorney General’s Office asks the court to enjoin the defendants from future violations, award damages and impose civil penalties, costs and fees.</p>
<p>Facebook’s similar, separate lawsuit against Adscend and its owners was filed in federal court in the Northern District of California.</span></p>
<p><span style="color: #000000;">Facebook urges its users to always remain vigilant, trust their instincts and immediately report scams and spam.<span style="font-family: Arial;">  People can educate themselves and receive updates on how to protect their information on Facebook by visiting and liking Facebook’s Security Page at</span></span> <a href="https://www.facebook.com/security"><span style="color: #0000ff;">https://www.facebook.com/security</span></a><span style="color: #000000;">.<span style="font-family: Arial;">  For detailed information on clickjacking and how to avoid it, both the Attorney General’s Office and Facebook recommend “Keeping You Safe from Scams and Spam”:</span></span> <a href="http://on.fb.me/fbsafetytools"><span style="color: #0000ff;">http://on.fb.me/fbsafetytools</span></a><span style="color: #000000;">.  [24x7]</span></p>
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		<title>Techspresso: Washington state AG and Facebook Target “Clickjackers,” Real Scores $120M for Patents, Mozy Rolls Out Stash</title>
		<link>http://www.seattle24x7.com/community/whats-brewing/2012/01/29/techspresso-washington-state-ag-and-facebook-target-clickjackers-real-scores-120m-for-patents-mozy-rolls-out-stash/</link>
		<comments>http://www.seattle24x7.com/community/whats-brewing/2012/01/29/techspresso-washington-state-ag-and-facebook-target-clickjackers-real-scores-120m-for-patents-mozy-rolls-out-stash/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 03:34:44 +0000</pubDate>
		<dc:creator>Larry Sivitz</dc:creator>
				<category><![CDATA[What's Brewing?]]></category>

		<guid isPermaLink="false">http://www.seattle24x7.com/?p=8578</guid>
		<description><![CDATA[ If you use Facebook, the world’s top social networking site, you may have “liked” an Internet scheme without even knowing it – and unwittingly helped spread the scam to your Facebook friends.  Washington State Attorney General Rob McKenna and Facebook have announced the latest step in an ongoing fight against spammers and scammers: a lawsuit against [...]]]></description>
			<content:encoded><![CDATA[<p><span style="color: #000000;"><a href="http://www.seattle24x7.com/wp-content/uploads/2012/01/clickjacking.jpeg"><img class="alignleft  wp-image-8579" title="clickjacking" src="http://www.seattle24x7.com/wp-content/uploads/2012/01/clickjacking.jpeg" alt="" width="146" height="125" /></a> If you use <strong>Facebook</strong>, the world’s top social networking site, you may have “liked” an Internet scheme without even knowing it – and unwittingly helped spread the scam to your Facebook friends.  <strong>Washington State Attorney General Rob McKenna</strong> and <strong>Facebook</strong> have announced the latest step in an ongoing fight against spammers and scammers: a lawsuit against the co-owners of <strong>Adscend Media, LLC,</strong> an ad network that is alleged to develop and encourage others to spread spam through misleading and deceptive tactics, including the one known as <strong>“clickjacking.”</strong><br />
</span><strong><br />
</strong><span style="color: #000000;">“We don’t ‘like’ schemes that illegally trick Facebook users into giving up personal information or paying for unwanted subscription services through spam,” McKenna said during a news conference at <strong>Facebook’s Seattle Office</strong>. “We applaud Facebook for devoting significant technical and legal resources to finding and stopping scams as soon as possible – and often before they even start. We’re proud to join forces in order to protect Washington consumers.”  [24x7]</span></p>
<p><strong><a href="http://www.seattle24x7.com/wp-content/uploads/2012/01/realintel.jpeg"><img class="alignleft  wp-image-8580" title="realintel" src="http://www.seattle24x7.com/wp-content/uploads/2012/01/realintel.jpeg" alt="" width="108" height="83" /></a>RealNetworks Sells Patents to Intel in $120M Deal; Stock Soars</strong></p>
<p>Seattle’s <strong>RealNetworks</strong> has traded its intellectual property to  help shore up its balance sheet. The Seattle company has entered a $120 million deal with <strong>Intel</strong> to sell off a number of patents and patent applications, including its video codec software.</p>
<p>In the exchange RealNetworks will give up about 190 patents and 170 patent applications as well as its video codec software. RealNetworks&#8217; stock was up 32 percent Thursday morning, trading around $9.74 per share.</p>
<p>The sale gives RealNetworks a significant amount of new capital to invest in new products and businesses. The company said it does not expect the deal to have any material impact on its businesses. RealNetworks said it is keeping certain rights to continue to use the patents in current and future products.</p>
<p>“Selling these patents to Intel unlocks some of the substantial and unrealized value of RealNetworks assets,” said Thomas Nielsen, RealNetworks president and CEO. “It represents an extraordinary opportunity for us to generate additional capital to boost investments in new businesses and markets while still protecting our existing business.&#8221;</p>
<p>The move signals a further transition for RealNetworks, one of the pioneers of digital information such as music and movies on the internet. But the company has struggled as it has made the transition from creating content to focusing on technologies for distributing and managing media among different types of devices. The deal gives Intel a cache of patents during a time when tech companies are increasingly bolstering their patent holdings to guard against patent-infringement lawsuits or to seek legal action against tech rivals.  [24x7]</p>
<p><strong><a href="http://www.seattle24x7.com/wp-content/uploads/2012/01/mozy.jpeg"><img class="alignleft size-thumbnail wp-image-8581" title="mozy" src="http://www.seattle24x7.com/wp-content/uploads/2012/01/mozy-150x150.jpg" alt="" width="150" height="150" /></a>Mozy Offers a Cozy Pantry for Family File Storage</strong></p>
<p>Where can your family put away their files after they &#8220;clear the table?&#8221;  iCloud? Box.net?  Seattle-based<strong> Mozy,</strong> a unit of storage giant <strong>EMC, </strong> is recommending a different file-storage alternative &#8212; its own &#8212; code-named <strong>Stash.</strong></p>
<p>Stash is a file synchronization feature that provides Mozy users a simple way to keep their most active data up to date across each of the computers they regularly use and complements the Mozy online backup feature. As soon as users place a file in  their local Stash folder it quickly becomes available online. No need to wait for a backup or hit an upload button.</p>
<p>Stash works together with Mozy online backup to make all your files available to you from anywhere—even those you don&#8217;t keep in your Stash. So when you forget to put a file in your Stash, Mozy online backup ensures that you can still access it through the Mozy web site or the Mozy app for Android, iPhone, and iPad devices.</p>
<p>“Mozy has always protected our customers’ data against catastrophic loss,” said Russ Stockdale, general manager of Mozy. “With Stash, Mozy customers will see a huge increase in the value they get from protecting their data with Mozy. Stash makes it easy to move from your computer at the office to your computer at home to your smartphone or tablet without having to email files to yourself, or mess around with USB drives.”</p>
<p>The new Stash service is available to Mozy Home customers using the 2 GB free, 50 GB or 125 GB plan. [24x7]</p>
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		<title>Digital Advertising Specialist, ADP Cobalt Seattle</title>
		<link>http://www.seattle24x7.com/jobsboard/2012/01/23/digital-advertising-specialist-adp-cobalt-seattle/</link>
		<comments>http://www.seattle24x7.com/jobsboard/2012/01/23/digital-advertising-specialist-adp-cobalt-seattle/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 08:50:38 +0000</pubDate>
		<dc:creator>Larry Sivitz</dc:creator>
				<category><![CDATA[Jobs Board]]></category>
		<category><![CDATA[Spotlight Job]]></category>

		<guid isPermaLink="false">http://www.seattle24x7.com/?p=8575</guid>
		<description><![CDATA[Who: ADP Cobalt Seattle Position: Digital Advertising Specialist Where: Seattle (Union Station) What:  Do you know Marketing and have Acct/Client Management experience? Then this job is for you.. Cobalt &#8211; a division of ADP Dealer Services is seeking Digital Advertising Specalists. This position develops and implements effective digital advertising strategies to drive consumers to the websites of [...]]]></description>
			<content:encoded><![CDATA[<p><strong><a href="http://www.seattle24x7.com/wp-content/uploads/2011/05/cobaltlogo.jpg"><img class="alignright size-full wp-image-6201" title="cobaltlogo" src="http://www.seattle24x7.com/wp-content/uploads/2011/05/cobaltlogo.jpg" alt="" width="142" height="89" /></a>Who: ADP Cobalt Seattle</strong><br />
<strong>Position: Digital Advertising Specialist</strong><br />
<strong>Where: Seattle (Union Station)</strong><br />
<strong>What:  </strong>Do you know Marketing and have Acct/Client Management experience? Then this job is for you.. Cobalt &#8211; a division of ADP Dealer Services is seeking Digital Advertising Specalists.</p>
<p><span id="more-8575"></span><br />
This position develops and implements effective digital advertising strategies to drive consumers to the websites of assigned Cobalt customers, with the goal of generating increased targeted web traffic, and thereby increased lead generation. The Digital Advertising Specialist utilizes knowledge of pay-per-click search engine listings and display placements, employing the following optimization techniques.</p>
<p>- keyword analysis and selection<br />
- geography campaign targeting<br />
- competitive site analysis<br />
- campaign optimization<br />
- ad copy optimization<br />
- geography targeting optimization<br />
- custom ad copy updates<br />
- optimization of landing page content</p>
<p>The Digital Advertising Specialist collaborates with Cobalt customers to achieve their strategic digital marketing goals. The Digital Advertising Specialist should have the ability to articulate this knowledge in a clear, professional manner via verbal and written communications to the customer and Cobalt internal teams.</p>
<p><strong>Key Responsibilities </strong></p>
<p>- Become an advisor to the client and drive regular and positive contact with clients to review marketing program strategy and performance<br />
- Monitor and analyze online campaigns and make changes to improve performance metrics<br />
- Document all customer communication and optimization activity<br />
- Effectively work with other team members including Account Advocates, SEO Specialists, Technical Support Specialists and fulfillment partners<br />
- Interact professionally and confidently with Cobalt clients to provide them the best customer service possible.<br />
- Interact professionally and confidently with Cobalt Sales Executives and other Cobalt personnel<br />
- Prepare monthly performance reports for clients<br />
- Prepare internal performance reports as specified by management<br />
- Paid search performance metrics and identify areas requiring optimization<br />
- Participate in process improvement activities and initiatives<br />
- Participate in Teaming initiatives.</p>
<p><strong>Qualifications Required</strong><br />
(Experience, Skills, Academic):</p>
<p>- Minimum 2 years experience in client relationship management is required<br />
- Minimum 2 years experience in paid search, especially with Google and Bing is preferred<br />
- Minimum 2 years experience in consumer Internet marketing is required<br />
- Experience with Windows, Excel, and MS Word required<br />
- Bachelor&#8217;s Degree from an accredited college or university is preferred<br />
- Demonstrated ability to maintain poise under stress and to respond quickly, logically, and patiently to questions or requests</p>
<p><strong>Contact:</strong> Click here for more information about <a href="http://www.adp-jobs.com/job/Seattle-Digital-Advertising-Specialist-Job-WA-98101/1657390/">ADP Cobalt Careers</a>.</p>
<p><strong>About ADP </strong></p>
<p>Automatic Data Processing, Inc. (NASDAQ: ADP), with about $10 billion in revenues and about 570,000 clients, is one of the world&#8217;s largest providers of business outsourcing solutions. Leveraging over 60 years of experience, ADP offers a wide range of human resource, payroll, tax and benefits administration solutions from a single source. ADP&#8217;s easy-to-use solutions for employers provide superior value to companies of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine, recreational vehicle, heavy manufacturing, and agricultural vehicle dealers throughout the world.</p>
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		<title>It’s a Split Decision: Bing Is for Doing!</title>
		<link>http://www.seattle24x7.com/community/shoptalk/2012/01/23/its-a-split-decision-bing-is-for-doing/</link>
		<comments>http://www.seattle24x7.com/community/shoptalk/2012/01/23/its-a-split-decision-bing-is-for-doing/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 08:41:09 +0000</pubDate>
		<dc:creator>Larry Sivitz</dc:creator>
				<category><![CDATA[ShopTalk]]></category>

		<guid isPermaLink="false">http://www.seattle24x7.com/?p=8564</guid>
		<description><![CDATA[After merely splitting U.S. market share with its Yahoo! search engine partner, Microsoft&#8217;s Bing came to its own decision. It&#8217;s &#8220;splitsville&#8221; for &#8220;Bing, The  Decision Engine,&#8220; and full-speed ahead with a more active, verb-oriented approach (an interesting Facebook paralell) that Microsoft launched with a different kind of television spot during the NFC championship football game on Sunday. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.seattle24x7.com/wp-content/uploads/2012/01/bing.jpeg"><img class="alignleft  wp-image-8553" title="bing" src="http://www.seattle24x7.com/wp-content/uploads/2012/01/bing.jpeg" alt="" width="140" height="118" /></a>After merely splitting U.S. market share with its <strong>Yahoo!</strong> search engine partner, <strong>Microsoft&#8217;s Bing</strong> came to its own decision. It&#8217;s &#8220;splitsville&#8221; for <strong>&#8220;Bing, The  Decision Engine</strong>,<strong>&#8220;</strong> and full-speed ahead with a more active, verb-oriented approach (an interesting Facebook paralell) that Microsoft launched with a different kind of television spot during the NFC championship football game on Sunday.</p>
<p>&nbsp;</p>
<p><strong>&#8220;Bing Is for Doing,&#8221;</strong> a campaign created by Publicis Groupe&#8217;s <a title="Ad Age Directory" href="http://adage.com/directory/razorfish/105">Razorfish</a> agency (an ad group it used to own), features winter-sports athletes. The first spot tells the story of American snowboarder Kevin Pearce, whose tragic accident quashed his Olympic hopes through a narrative of Bing searches.</p>
<p><strong>Ad Age</strong> reported in September that Bing was ready to kill the &#8220;Decision Engine&#8221; tagline created by former agency JWT and used since the relaunch of Microsoft search in 2009.</p>
<p><img class="aligncenter size-medium wp-image-8552" style="border-style: initial; border-color: initial;" title="bingisfordoing" src="http://www.seattle24x7.com/wp-content/uploads/2012/01/bingisfordoing-300x96.jpg" alt="" width="300" height="96" /></p>
<p>Bing director Lisa Gurry introduced a new ad campaign for Bing in <a href="http://www.bing.com/community/site_blogs/b/search/archive/2012/01/20/bing-is-for-doing-kevin-pearce-s-story.aspx">a blog post</a> Friday. The new campaign highlights &#8220;people doing interesting things.  Bing has traditionally highlighted the decisions people make and now, with this new campaign, Bing will illustrate how decisions enable people to go beyond searching to doing.&#8221;</p>
<p>According to Gurry, the message to be delivered is that Bing not only pulls up information but helps people &#8220;get things done right on Bing.com&#8221; &#8212; including making dinner reservations or sharing links with Facebook friends.</p>
<p>&#8220;So whether you’re on your PC or on your phone, Bing has features designed not just to connect you to the information you are looking for, but also to help you get things done right on Bing.com. From making dinner reservations to sharing a link with one of your Facebook friends, it can all happen within Bing. With Bing, you simply get results you can trust that will get you quickly from searching to doing. Bing is for doing.</p>
<p>While Bing has improved its market share in the U.S. since its launch, so has search leader Google. Analysts contend that Microsoft&#8217;s 15.1% share compared to Google&#8217;s 65.9% has come at expense of Yahoo (14.1%), a Bing partner, whose position as the No. 2 U.S. provider was surpassed by Bing last month.</p>
<p>Here&#8217;s a look at the <a href="http://www.youtube.com/watch?feature=player_embedded&amp;v=V8NUda4AU-I">premiere video spot</a> of the new &#8220;Bing Is For Doing&#8221; campaign. [24x7]</p>
<p><iframe src="http://www.youtube.com/embed/V8NUda4AU-I?feature=player_embedded" frameborder="0" width="640" height="360"></iframe></p>
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		<title>Techspresso Shots: Zillow, Expedia &amp; Urbanspoon Crowdsource, Bing is for Doing!</title>
		<link>http://www.seattle24x7.com/community/whats-brewing/2012/01/23/techspresso-shots-zillow-expedia-urbanspoon-crowdsource-bing-is-for-doing/</link>
		<comments>http://www.seattle24x7.com/community/whats-brewing/2012/01/23/techspresso-shots-zillow-expedia-urbanspoon-crowdsource-bing-is-for-doing/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 08:11:45 +0000</pubDate>
		<dc:creator>Larry Sivitz</dc:creator>
				<category><![CDATA[What's Brewing?]]></category>

		<guid isPermaLink="false">http://www.seattle24x7.com/?p=8551</guid>
		<description><![CDATA[Will the last Seattle Internet company to add a structured social media program to its online offering or outreach, please turn off the lights? Wait, reverse that. Social engagement can be a very luminescent idea to build traffic, heigthen awareness, elevate search ranking and propel your marketing message and sales momentum!  Zillow has just announced the  launch [...]]]></description>
			<content:encoded><![CDATA[<p>Will the last Seattle Internet company to add a structured social media program to its online offering or outreach, please turn off the lights? Wait, reverse that. Social engagement can be a very luminescent idea to build traffic, heigthen awareness, elevate search ranking and propel your marketing message and sales momentum!</p>
<p><a href="http://www.seattle24x7.com/wp-content/uploads/2012/01/ZillowNeighborhood-Advice.jpg"><img class="alignleft size-medium wp-image-8556" title="ZillowNeighborhood Advice" src="http://www.seattle24x7.com/wp-content/uploads/2012/01/ZillowNeighborhood-Advice-300x167.jpg" alt="" width="300" height="167" /></a> <strong>Zillow</strong> has just announced the  launch of <strong>Neighborhood Advice</strong>, a social home-shopping experience that helps buyers and renters learn about neighborhoods from their <strong>Facebook</strong> friends.</p>
<p>While shopping on Zillow, users are prompted to activate <strong>Facebook® Connect</strong> and then see locally where their Facebook friends live or &#8220;check-in&#8221; the most.  As shoppers search for homes in a specific city or neighborhood, Neighborhood Advice will recommend Facebook friends connected to the area to contact for personal tips and advice.</p>
<p>For example, if a user is searching for homes in the Green Lake neighborhood of north central Seattle, <strong>Neighborhood Advice</strong> will identify friends who have shared that they live in Green Lake, or who frequently &#8220;check-in&#8221; to places in Green Lake. The home shopper can then send these friends a private direct message on Facebook to ask questions about the neighborhood.</p>
<p>&#8220;When people are looking to rent or buy a new home, they always ask friends, family and co-workers questions about different neighborhoods. Neighborhood Advice takes this further and deeper by allowing shoppers to quickly and easily tap into their broader online social network as they shop for homes on Zillow,&#8221; said<strong> Spencer Rascoff, CEO of Zillow</strong>. &#8220;Integrating social media tools and friend networks into the core Zillow home-shopping experience is yet another way we are giving our users access to previously hard-to-find, yet sought-after, information.&#8221;</p>
<p><strong>Expedia&#8217;s</strong> new<strong> &#8221;Last-Minute Deals&#8221;</strong> program is now crowdsourcing travel planning by letting customers share the best deals with one another.</p>
<p><a href="http://www.seattle24x7.com/wp-content/uploads/2012/01/expedialastminutedeals.gif"><img class="aligncenter size-medium wp-image-8555" title="expedialastminutedeals" src="http://www.seattle24x7.com/wp-content/uploads/2012/01/expedialastminutedeals-300x52.gif" alt="" width="300" height="52" /></a></p>
<p>Unlike other flash sales programs, which are trypically driven by suppliers and based on inventory, <strong>Expedia Last-Minute Deals</strong> showcase deals found by other customers. The key parameter is point of origin. To access Last-Minute Deals, travelers visit <a href="http://www.expedia.com/lastminute">www.expedia.com/lastminute</a> and either the site will auto-detect the customer&#8217;s location or people can enter their own home city. Last-Minute Deals then springs into action, surfacing the best deals found by other travelers to different destinations. With a quick click, travelers can make those deals their own.</p>
<p>&#8220;In a sense, the millions of people who come to Expedia® are now serving as your own personal travel agent, helping you find the best and most popular deals from your home city,&#8221; said <strong>Joe Megibow, vice president and general manager, Expedia.com</strong>. &#8220;So many customers travel with Expedia every month that it puts us in a great position to deliver this type of service to our customers. With Last-Minute Deals, you can get the best deals available by letting everyone else do your research for you.&#8221;</p>
<p>Expedia&#8217;s Last-Minute Deals program is the latest offering in the company&#8217;s robust portfolio of ways to find travel value on Expedia.com. In 2011, Expedia launched both the ASAP program – which, as the acronym suggests, delivers trips featuring <strong>A Sudden Amazing Price®</strong>, live and bookable for up to 12 hours – and the hugely successful Groupon Getaways with Expedia partnership, which couples the flash-sales expertise of Groupon with Expedia&#8217;s unparalleled global network of travel suppliers. Groupon Getaways with Expedia follows Groupon&#8217;s voucher model, where travelers book a hotel room or package at an exceptional rate, then travel when the time is right. Groupon Getaways with Expedia deals are also transferable, allowing consumers to give the gift of travel to a friend or loved one.</p>
<p><strong><a href="http://www.seattle24x7.com/wp-content/uploads/2012/01/urbanspoon.jpeg"><img class="alignleft  wp-image-8554" title="urbanspoon" src="http://www.seattle24x7.com/wp-content/uploads/2012/01/urbanspoon-150x150.jpg" alt="" width="90" height="90" /></a>Urbanspoon</strong>, a leading mobile restaurant app and reservation management system, has announced its popular app can now be added to <strong>Facebook Timeline</strong> to enable people to share their dining experiences with their friends. The new <strong>Dineline</strong> feature allows people to track restaurants they visited as well as what meal they had at that eatery, upload photos and share memorable meals on their Facebook Timelines.</p>
<div>&#8220;Dineline lets people easily record and share their dining history in a visual format, so they can see what restaurants they frequent most or connect with friends over their favorite cuisine,&#8221; said <strong>Kara Nortman, SVP of publishing, CityGrid Media</strong>. &#8220;Enhancing Facebook Timeline with Dineline makes dining out a social experience long after the meal has ended.&#8221;</div>
<div></div>
<div><a href="http://www.seattle24x7.com/wp-content/uploads/2012/01/bing.jpeg"><img class="alignleft  wp-image-8553" title="bing" src="http://www.seattle24x7.com/wp-content/uploads/2012/01/bing-150x150.jpg" alt="" width="74" height="74" /></a>Even <strong>Microsoft&#8217;s Bing</strong> is changing its tune from the &#8216;Decision Engine&#8217; that &#8220;Helps you Decide,&#8221; to the search engine for &#8220;<strong>#Doing</strong>!&#8221; The &#8220;ing&#8221; in doing is mean to echo the &#8220;ing&#8221; in &#8220;Bing&#8230;&#8221;</div>
<div>
<p>The new tagline was unveiled during the NFC championship football game on Sunday.</p>
<p>The campaign, from <strong>Publicis Groupe&#8217;s Razorfish</strong>, will feature winter-sports athletes. The <a href="http://video.msn.com?vid=e0b69573-e6bb-4d7d-b1e9-a949d063e263&amp;mkt=en-us&amp;from=sp^en-us&amp;src=FLPl:shareBar:permalink:uuids">first spot </a>uses Bing searches to tell the story of <strong>American snowboarder Kevin Pearce</strong>, whose tragic accident quashed his Olympic hopes.  <strong>Ad Age</strong> reported in September that Bing was ready to kill the &#8220;Decision Engine&#8221; tagline created by former agency JWT and used since the relaunch of Microsoft search in 2009.</p>
<p>Microsoft has made fairly modest gains in its share of the U.S. search market. <strong>Google</strong> leads, with a 65.9% share in <strong>December</strong>, according to <strong>ComScore</strong>. <strong>Microsoft</strong> holds 15.1% vs. <strong>Yahoo&#8217;s</strong> 14.5%. [24x7]</p>
<p style="text-align: center;"><a href="http://www.seattle24x7.com/wp-content/uploads/2012/01/bingisfordoing.jpeg"><img class="aligncenter  wp-image-8552" title="bingisfordoing" src="http://www.seattle24x7.com/wp-content/uploads/2012/01/bingisfordoing.jpeg" alt="" width="296" height="95" /></a></p>
</div>
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		<title>Senior System Administrator, Avvo Inc.</title>
		<link>http://www.seattle24x7.com/jobsboard/2012/01/22/senior-system-administrator-avvo-inc/</link>
		<comments>http://www.seattle24x7.com/jobsboard/2012/01/22/senior-system-administrator-avvo-inc/#comments</comments>
		<pubDate>Sun, 22 Jan 2012 08:17:29 +0000</pubDate>
		<dc:creator>Larry Sivitz</dc:creator>
				<category><![CDATA[Jobs Board]]></category>
		<category><![CDATA[Spotlight Job]]></category>

		<guid isPermaLink="false">http://www.seattle24x7.com/?p=8540</guid>
		<description><![CDATA[Avvo, Inc. Position: Senior System Administrator Where: Seattle What:  Avvo is the largest medical and legal resource online that empowers consumers with the information and expert-only advice they need to confidently make the right decisions about their health and legal needs. We are looking for top-notch Senior System Administrator to oversee both our production and [...]]]></description>
			<content:encoded><![CDATA[<p><strong><a href="http://www.seattle24x7.com/wp-content/uploads/2010/09/Avvologosq.jpg"><img class="alignright size-full wp-image-3343" title="Avvologosq" src="http://www.seattle24x7.com/wp-content/uploads/2010/09/Avvologosq.jpg" alt="" width="115" height="115" /></a>Avvo, Inc.</strong><br />
<strong>Position: Senior System Administrator</strong><br />
<strong>Where: Seattle</strong><br />
<strong>What:  </strong>Avvo is the largest medical and legal resource online that empowers consumers with the information and expert-only advice they need to confidently make the right decisions about their health and legal needs. We are looking for top-notch Senior System Administrator to oversee both our production and corporate IT infrastructure.</p>
<p><span id="more-8540"></span></p>
<p>Launched in 2007, Avvo is privately held, with funding from Benchmark Capital, Ignition Partners and DAG Ventures. Avvo has gone from concept to market leader in four years and is located in downtown Seattle.</p>
<p>Responsibilities: We are looking for top-notch Senior System Administrator to oversee both our production and corporate IT infrastructure. And, as senior member of our engineering team, you will become our technical resident expert and team mentor. This position will report directly to our CTO and is a great opportunity to play a critical role in the development of Avvo.</p>
<p><strong>Responsibilities:</strong></p>
<p>• Support and manage all of Avvo IT operations and infrastructure.</p>
<p>• Establish and maintain appropriate IT policies and procedures for both production and corporate environments.</p>
<p>• Provide guidance and expertise to engineering staff on a diverse array of issues, including: performance tuning, application deployment, systems security, and scalable architectures.</p>
<p>• Remote support and on-call duties.</p>
<p>• Manage relationships with outside vendors and service providers.</p>
<p><strong> Requirements: </strong></p>
<p>• Minimum 5 years of combined professional experience with Unix/Linux (minimum 3 years of Linux experience). Debian GNU/Linux preferred.</p>
<p>• Experience managing production web infrastructure (Linux, Apache, and Rails) and also Linux-Windows corporate environment.</p>
<p>• Capacity to write scripts for systems automation. Experience in Ruby, Puppet and Chef, and Capistrano is highly preferred.</p>
<p>• Working knowledge of TCP/IP Networking, VLANs, Cisco Routers and Switches, Load Balancers, and Firewalls.</p>
<p>• Experience working with system and network monitoring tools: Nagios, Munin, and Cacti.</p>
<p>• Experience with MySQL is highly desirable. General working knowledge of SQL is required.</p>
<p>• Must have excellent communication, organization, and teamwork skills.</p>
<p>• Must be dependable with a great work ethic, demonstrated initiative, ownership of issues, and exceptional attitude.</p>
<p>• Highly flexible, adaptable, and able to deal with uncertainty in a start-up company atmosphere.</p>
<p>• Relevant BS degree in Computer Science or related field is preferred.</p>
<p><strong>Contact:</strong> <a href="mailto:jobs@avvo.com">jobs@avvo.com</a></p>
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		<title>Software Developers, Avvo Inc.</title>
		<link>http://www.seattle24x7.com/jobsboard/2012/01/22/software-developers-avvo-inc/</link>
		<comments>http://www.seattle24x7.com/jobsboard/2012/01/22/software-developers-avvo-inc/#comments</comments>
		<pubDate>Sun, 22 Jan 2012 08:14:37 +0000</pubDate>
		<dc:creator>Larry Sivitz</dc:creator>
				<category><![CDATA[Jobs Board]]></category>
		<category><![CDATA[Spotlight Job]]></category>

		<guid isPermaLink="false">http://www.seattle24x7.com/?p=8538</guid>
		<description><![CDATA[Who: Avvo, Inc. Position: Software Developers Where: Seattle What: Avvo is the largest medical and legal resource online that empowers consumers with the information and expert-only advice they need to confidently make the right decisions about their health and legal needs. Launched in 2007, Avvo is privately held, with funding from Benchmark Capital, Ignition Partners [...]]]></description>
			<content:encoded><![CDATA[<p><strong><a href="http://www.seattle24x7.com/wp-content/uploads/2010/09/Avvologosq.jpg"><img class="alignright size-full wp-image-3343" title="Avvologosq" src="http://www.seattle24x7.com/wp-content/uploads/2010/09/Avvologosq.jpg" alt="" width="115" height="115" /></a>Who: Avvo, Inc.</strong><br />
<strong>Position: Software Developers</strong><br />
<strong>Where: Seattle</strong><br />
<strong>What:</strong> Avvo is the largest medical and legal resource online that empowers consumers with the information and expert-only advice they need to confidently make the right decisions about their health and legal needs. Launched in 2007, Avvo is privately held, with funding from Benchmark Capital, Ignition Partners and DAG Ventures. Avvo has gone from concept to market leader in four years and is located in downtown Seattle.</p>
<p>We are currently looking for talented Software Development Engineers to help build an amazing product. If you are someone who likes to be empowered to own features and thrives well in a high-velocity agile environment, Avvo is the perfect fit for you.<span id="more-8538"></span></p>
<p><strong>Responsibilities:</strong> The main responsibilities for this position include architecting, building, releasing, and supporting features that enable customers to find the right lawyer or doctor. The ideal candidate must have a mix of technical strength and business acumen. Also, they should have the desire and ability to work directly with the business to determine feature requirements; and will be considered the &#8220;go to&#8221; person on assigned features.  Candidate must be a strong self-starter and should enjoy collaborating with other Developers as well as Designers.</p>
<p><strong>Requirements: </strong></p>
<p>• Minimum 1-2 years of professional SDE experience developing commercial web applications.</p>
<p>• Proficient in design patterns and object oriented design.</p>
<p>• Strong problem solving skills, excellent coding/debugging skills and the eagerness to learn new technologies.</p>
<p>• Experience using web related technologies such as HTML, CSS, and JavaScript is a must.</p>
<p>• Experience with Ruby on Rails is preferred, but not required.</p>
<p>• Experience in SQL programming is preferred.</p>
<p>• Experience with Linux/Unix is highly desirable.</p>
<p>• Excellent organization and interpersonal skills.</p>
<p>• If you have a GitHub profile, please include it.</p>
<p>• Relevant BS degree in Computer Science or related field is required.</p>
<p>Bonus Points:</p>
<p>• Experience contributing to an open source project.</p>
<p>• Experience building iPhone apps.</p>
<p>• Experience with HTML5/CSS3.</p>
<p>• Experience with Chef or Puppet.</p>
<p><strong>Contact:</strong> <a href="mailto:jobs@avvo.com">jobs@avvo.com</a></p>
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