Who: Zooppa

Candidate must have strong project management skills, strong writing skills, and online marketing campaign management skills.

Additionally, the candidate should have the vision to understand how to achieve marketing goals, the organizational skills to track and manage marketing tactics, and the tenacity to find solutions as inevitable problems arise.

The Marketing Project Manager will:
- Assemble list of target blogs, content specific communities and relevant social media groups
- Create and maintain outreach tracking materials
- Develop outreach communications materials
- Schedule and execute outreach tactics
- Plan, execute and manage online advertising budgets
- Present results of initiative to client on bi-weekly basis
- Deliver final report

Portuguese language skills are a plus.

Contract to start ASAP, and would last 10 weeks, with possible extension. This is a full-time position in our downtown Seattle office. Check out zooppa.com to get a sense of what we do.

Contact: Please reply with a cover letter citing specific relevant experience and resume to  job.usa@zooppa.com

Who: Amazon

Responsibilities: As the Senior Manager Marketing for the Amazon Appstore for Android, you will create and execute a comprehensive marketing plan that builds awareness of and drives traffic to our online and mobile stores. You will own creation and implementation of our brand, positioning, and editorial voice in both our online and mobile stores. You will recruit and manage the marketing team to implement the strategy. You will work at both the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing campaigns with site merchandising tools, analyzing traffic data, and solving problems). And you will foster a positive, high-energy, high-performance culture as a business leader of the larger Amazon Appstore team.

Role Responsibilities:

• Create a comprehensive marketing plan and associated policies for building awareness of and driving traffic to our online and mobile stores for smartphone and tablet customers
• Recruit and manage a team of marketers and site merchandisers to implement the marketing plan
• Execute the marketing plan using mobile advertising, free and paid search, email marketing, affiliate marketing, social networking, banner advertisements, site-placements on Amazon.com and other relevant marketing vehicles
• Own site merchandising for our stores and work with both internal and external design and editorial resources to ensure our on-site placements and product information meet Amazon’s high quality bar.
• Shape fundamental design elements of our store and ensure that the right voice and high-quality bar are maintained throughout.

We’re looking for an experienced marketing professional to own traffic generation, promotion creation and execution, site merchandising, and general customer experience improvement for both online and mobile stores that serve Amazon’s smartphone customers. As the Site Merchandiser, Mobile you will execute a comprehensive marketing plan that builds awareness of and drives traffic to our online and mobile stores. You will also own implementation of our brand, positioning, and editorial voice in both our online and mobile stores. Our ideal candidate will be able both to contribute to the strategic planning for the business and to drive results at the tactical level (manage campaigns with site merchandising tools, analyze traffic data, and solve problems). Passion for both eCommerce and the mobile space is also a must!

Requirements: 

• 7+ years of experience in marketing or marketing communications
• 5+ years of experience in either online or mobile marketing
• 3+ years of experience leading teams of 2 or more direct reports
• Bachelor’s degree

• Expertise in product marketing strategies especially in the online (and ideally mobile) channel(s); proven ability to generate innovate and effective marketing programs that generate results
• Proven ability to recruit, manage, develop, and retain a high-performing team in a high-pressure, fast-paced environment
• Proven track-record of delivering online (and ideally mobile) traffic growth from multiple sources including free and paid search, email marketing, affiliate marketing, social networking, banner advertisements, and on-site placements
• Strong sense of brand and editorial voice; the ability to harmonize message across multiple channels and marketing vehicles
• Strong time-management skills; the ability to thrive in a fast-paced environment and to manage multiple, competing priorities simultaneously. Composed, poised and professional demeanor.
• Superior verbal and written communications skills. Extreme attention-to-detail.
• Comfort rolling up sleeves to perform quantitative analysis and reach sound conclusions. Facility with Excel (pivot tables) required, and with SQL (basic queries) desired.
• Familiarity with HTML, XML, Photoshop, and general office software.
• M.B.A. preferred

Contact:  If interested, please apply online at http://track.tmpservice.com/ApplyClick.aspx?id=1382920-1812-2895

Who: REI

Requirements:
5+ years direct marketing experience (email and/or print). A solid understanding of direct marketing including delivery, creative constraints and opportunities
3 + years experience in developing marketing plans and strategies in collaboration with cross-divisional partner teams.
3+ years experience authoring and managing project plans
Experience working with content and creative teams including design and copywriting functions.
Demonstrated understanding of marketing and cross-divisional processes and relationship needs.
2+ years experience working with a large budget (>$1M) across multiple media and vendor outlets. Comfort in making decisions within this budget and impact context.
1+ years experience in managing external vendors, partners, and relationships connecting to marketing programs preferred.
1+ years in process management, and working with technical teams on toolset/feature development.
Expert skill level with MS-Office Tools: Excel, Powerpoint, Word, Access.
Understanding of web analytics tools (example: Coremetrics, or Omniture).
BA in Business, Marketing or a quantitative field preferred.
Proven track record developing program plans that meet/exceed goals and managing program budgets.
Ability to assess important market requirements and opportunities and identify competitive opportunities.
Actively participates and collaborates with others on one’s own team and across REI for the achievement of business goals.
Flexible in one’s viewpoints and positions in order to support the direction taken by others at REI.
Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities.
Consolidates information from various sources including feedback from others to reach sound decisions.
Considers the ultimate impact of decisions and actions on internal and external customers.
Works smart by setting effective work goals, establishing priorities, and planning well in order to produce quality work.
Executes effectively by using resources efficiently, meeting deadlines, and keeping others informed of work plans and progress toward goals.
Clearly conveys and accurately receives information by a variety of methods and in various situations.
Builds rapport with all kinds of people inside and outside the organization.
Acts upon opportunities and involves and influences others in the accomplishment of worthwhile organizational goals.
Challenges the status quo, champions change and influences others to change.

Contact: To Apply for this position, please CLICK HERE

Who: Eddie Bauer

Responsibilities: 

- Lead Insights Development around Site Optimization – Lead the ongoing measurement and analysis of key drivers of site conversion; understanding the interaction between offline and online marketing, assessing the effectiveness of merchandising and marketing programs and the design and measurement of online multivariate tests. Will communicate findings and actionable insights to key business partners on an ongoing basis.
- Testing:  Lead the design, implementation and analysis of A/B and multivariate testing. Manage the online testing program, including creation of a testing plan and review with executive sponsors for prioritization and approval. Communicate insights and recommendations from test results to stakeholders for prioritization and action steps.
- E-Commerce Analytics & Reporting – Establish a foundation for web and online analytics, including measurement and analysis of key performance indicatiors (KPIs), building dashboards, presenting key insights weekly, and ensuring data drives actions to improve the business. Leverage analytics tools, including but not limited to Coremetrics, to gain deeper insight into the business and consumer.
- Continually Evolve the Web Analytics Function – Increase knowledge of consumer intent, behavior, and experience through implementation of new web analytics tools to mine consumer behavior, attribute sales, assess category and/or program performance. Stay current on emerging web measurement tools, strategies and trends; continue to educate self analytically, technically and technologically. Educate business partners in different areas of the organization on how web analytics are relevant to their areas
- Data Quality: Ensure the integrity and accuracy of all online and web analytics data via the continual monitoring and assessment of site and program tags.
- Manage multiple external vendor relationships (e.g. Coremetrics, Hitwise).

Knowledge, Skills, and Abilities:

- Exceptional analytic skills. Experience with attribution methodologies, A/B and multivariate testing, and analytics tools (e.g. Coremetrics, Hitwise). Multi-channel (online and offline) attribution and testing experience a plus.
- Technical knowledge of web analytics, including website and URL tagging and tracking.
- High attention to detail and strong organizational skills.
- Ability to efficiently and effectively self-direct and prioritize work.
- Strong communication and interpersonal skills. Comfortable presenting to senior management and large audiences.
- Project management skills with the ability to lead and influence cross-functional teams.
- Knowledge of SQL, SAS preferred, but not required

REQUIREMENTS:
- Bachelors degree in a quantitative, business, marketing or consumer research discipline (Statistics, Data Mining, Economics, Marketing, Marketing Research, etc)
- 4-6 year experience in Web Analytics role – preferably in a multichannel retail environment
- Exceptional analytic skills with a demonstrated ability to interpret and communicate findings to technical and non-technical audiences
- Expert knowledge of web analytics tools (e.g. Coremetrics, Omniture, Google Analytics) with technical knowledge of URL tagging and tracking.

Contact: To Apply for this position, please CLICK HERE

Who: Optify

This is a full-time position based in Seattle. There is little or no travel for this job.

Responsibilities:
• Monitor customer activity and performance to look for opportunities to improve interaction and success with our software and services
• Onboard new and potential customers for success
• Perform keyword research, ranking reports and search engine optimization to assist customers within the scope of our software
• Monitor and report on customer progress
• Become an expert in lead scoring, lead nurturing, SEO, SEM, social media marketing and more
• Handle ambiguity, get things done, and learn new technologies as needed

Requirements: 
• BA/BS or advanced degree with high GPA, history of success, and experience with business analysis, statistics and data management
• 1-3 years experience in analytical, research, content creation or other online marketing role
• Strong skills in MS Office including Excel, Word and PowerPoint
• Strong data and analytical capabilities — bonus for any testing background
• Experience with Salesforce.com, web analytics, website creation, blog, Twitter a plus
• Interest and ability in writing and content creation
• Strong verbal and presentation skills
• Desire to learn, grow and help our customers succeed
Contact:  To apply, click here: http://hire.jobvite.com/j/?cj=o86dWfw7&s=seattle24x7

Amazon.com

According to Bloomberg News, the world’s largest Internet retailer has agreed to buy three contiguous blocks in the South Lake Union “Denny district” from Clise Properties Inc. and has options to buy additional “significant” sites nearby, said Chairman Al Clise, the fourth-generation head of the family- owned developer.

“Amazon wants to plan for their future,” Clise said in a telephone interview yesterday. “The amount of new jobs and infrastructure and economic development this will provide is just amazing.”

Seattle’s downtown office market of 42.7 million square feet (3.97 million square meters) is “one of the strongest-performing” in the U.S., CBRE said in a fourth-quarter report. Office landlords had a net gain in occupied space for the seventh straight quarter, fueled by technology companies such as Amazon, according to the brokerage firm. Vacancies in the South Lake Union submarket, where Amazon is based, fell to 9 percent, compared with almost 18 percent for downtown Seattle as a whole.

The company’s three towers would have as much as 3 million square feet of space, according to preliminary documents filed Feb. 15 with the city’s Department of Planning and Development.

The retailer’s property consultant, Seattle-based Seneca Real Estate Group Inc., filed the paperwork yesterday to begin the process of obtaining permits for three buildings of about 1 million square feet each, at 2001, 2100, and 2101 Seventh Ave., according to the planning department’s website.

The land is zoned for office buildings as high as 500 feet (152 meters), or about 40 stories, according to the department. [24x7]

Arena Deal Would Make Seattle a Four-Plex, Pro-League Sports Mecca

Is it a pipe-dream or a pipeline to the future of Seattle sports?

The plan was spearheaded by Seattle-born investor Chris Hansen, who with his investment group is planning to purchase an NBA franchise and bring it to Seattle. He also is searching for a partner to bring an NHL team to Seattle.

The plan for a new, self-funded NBA and NHL arena in Seattle in the city’s Sodo neighborhood, funded privately and publicly by tax revenuew hich must still go through a newly appointed regional citizen panel, hinges on new sports franchises  to be bound to stay in Seattle for 30 years. That means there could be no repeat of the Sonics fiasco by Howard Schultz profiteering for at least three decades.

While the cost of the facility would be between $450 million and $500 million, public funding participation would be capped at $200 million, with revenue generated mainly by operation of the facility, and with rent paid by the teams and by the arena operator.

Under the proposed agreements, if those sources do not generate enough money, the teams would be on the hook to pay more in rent, said Dwight Dively, finance director for King County.

Perhaps White’s most famous Web-spinning spider named “Charlotte,” (having since being hired to crawl the Bing and Google Webiverse), would be first to adorn the question: “How have the “Elements of Style” changed in the past forty years? How have personal computing and online publishing transformed our culture’s written communication?” and “Do we require an altogether new Style Manual on how to write in the digital age?” Thank you, Charlotte, for those observations!

“Strunk and White” has had its progenitors, the first work being succeeded by the Associated Press Stylebook and The Chicago Manual of Style, respectively, in annotating the “rights of  writing.” But  in the past 24 months, two cyber-age style guides have arrived on the scene. The “Yahoo! Style Guide” earned the distinction of being the first of its kind to  simultaneously launch in print and digital form, including  as an “iBook”.  Now, Microsoft has relaunched its new edition of the ”Microsoft Manual of Style,” a guide to usage, terminology, and style for professional technical communication.

The most conspicuous question about this or any “standards” volume,  is whether a corporate entity like Microsoft or Yahoo, (which the U.S. Supreme Court gave a “voice” under the Bill of Rights in 2011), should be able to define how we write about, talk about, or think about personal and business computing?

The language of a culture, corporate or otherwise, reveals its strongest held beliefs and the way it sees the future?   So what does the Microsoft Press publication, the ”Microsoft Manual of Style,” reveal about the society it seeks to define?

This guide to language  arrives at a time where words alone no longer express the totality of computer-based communication, and, indeed, the literal form might be an endangered species. For the first time, terms for “gesture-like” flick, pinch and tap have made their way into the general vocabulary of technical communicators. When it comes to “use interface syntax,” Microsoft references “ribbons, menus and toolbars.” “Ribbons” were introduced as a component of the Microsoft Office Fluent user interface in Office 2007.

Often times, the proprietary nature or “ownership of a technical term” will determines its usage. For example, Java is the object-oriented programming language developed by the Sun Corporation. JScript is the Microsoft implementation of the “ECMA Script” scripting language, an open standard. The Style Manual advises “Do not refer to it as “Javascript,” which is the corresponding implementation by Time Warner.

The word “App” has recently come under fire  as it has been argued as a trademark by Apple, for example, in the term “App Store,” as was contested by Amazon.com. Microsoft’s style manual considers “App” to be an abbreviation for application in some Microsoft products and services, including cloud applications and programs downloaded to phones. “Web Apps” are considered the correct usage for online companions to Microsoft Office. of all things.

In setting the tone for the Microsoft “Style and Voice,”  the manual recommends an ”attitude” that is at once “Inspirational, Responsible, Empathetic and Supportive.” Thus, the guidebook instructs: “Don’t minimize complexity” and “Don’t imply omniscience.”   The manual meets that standard on both counts.

In a dictionary-like page layout, there are 4 pages devoted to describing the various forms of  the ambiguous “Cloud” computing terminology.  But rather than read this in print, your reviewer would love to see the guide produced either as an “App” or as a “Web service” whereby “dropping the cursor” inside a term would summon the corresponding definition from the “Cloud.”  Point well taken, accepting the premise that the Microsoft manual of Style ought to “inform” our everyday writing about Microsoft technologies, why not integrate those suggestions into the composition and editing process itself? Clearly  Microsoft does not lack for the necessary programming talent to integrate such a publication into our workflow?  Therefore, it is simply a matter of usage.  In this cae, how is the Microsoft Manual of Style  to be best utilized?

In the final analysis, the Microsoft Manual of Style is a definitive  reference no Web-savvy industry observer or Tech writer should be without.  Seattle24x7 gives it Five Latte’s for Steam, Flavor and Inspiration.  [24x7]

1. Biggest professional mistakes Rich has made and recovered from.
2. Thinking big when you’re starting small. Why it’s so critical to have a Big Hairy Audacious Goal?
3. Power to the people. How the internet is a platform for revolutions, in a long line of revolutions such as automobile, telephone, PC, and the mobile phone. Giving power to the little guy is a safe bet that has paid off and will pay off.

…and more! You can learn more about this event and register for it online.

Angel capital fills the gap in start-up financing between “friends and family” who provide seed funding—and venture capital. This is the first event that brings together angels and entrepreneurs together to discuss the 2012 angel-investing scene in Seattle and we’re pleased to have Chris DeVore (Founders Co-op) and Dave Parker (Founders Institute) on the panel.

The event will touch upon some topics that are crucial to remember from an angel investing point of view:

• Bootstrapping v/s Angel Investment (why to raise angel money)
• Bay Area v/s Seattle (where to raise the money)
• Lead Angels and Super Angels (who and where are they)
• Active v/s Passive Angels (what kind of angels to look out for)

You can find out more and register for this event online.

WTIA “Oscar” Finalists Called to the Red Carpet

The WTIA has named this year’s Finalists for the 2012 Industry Achievement Awards including the  ”Best Early Stage Company of the Year,” “Best Seed Stage Company of the Year,” “Consumer Product or Service of the Year,” “Commercial Product or Service of the year,” “Technology Accelerator of the Year” (Service Provider of the Year), and “CEO of the Year.”   Here are the Finalists….

Best Early Stage Company of the Year

Appature, Inc. 

Appature, Inc. is a Seattle-based technology company that provides surprisingly simple cloud-based marketing solutions designed exclusively for healthcare companies.

BigDoor

BigDoor’s gamified loyalty platform enables online publishers and marketers to use gamification and rewards to increase user engagement, acquire and retain customers, and increase revenue.

GreenCupboards

GreenCupboards is an online retailer of environmentally friendly products. Founded in 2008, it generated $7.2 million in revenue in 2011, is profitable and employs 47.

Best Seed Stage Company of the Year

Simply Measured

Simply Measured makes it easy to access all your social media data in one place and create beautiful, custom reports in Excel and online.

Spiral Genetics

Spiral Genetics provides a software as a service solution for large scale DNA analysis. We transform genetic data into clinical results.

 Zipline Games

Moai helps game developers build better games, faster, and get them into the hands of more players via major modern app stores (iOS, Android, Chrome).

Consumer Product or Service of the Year

DocuSign

DocuSign Ink is the world’s first personal electronic signature, allowing individuals to securely sign and return any document, from any device – for free.

Parallels

Parallels Desktop 7 for Mac is the No. 1 selling virtualization software for running Windows and Mac applications side-by-side on a Mac without rebooting.

Zillow

The Zillow Mortgage Marketplace App for iPhone combines personalized loan quotes with advanced calculators and tools to help borrowers understand how much home they can afford, what their monthly payments would be, and whether refinancing their current home makes financial sense.

Commercial Product or Service of the Year

EagleView Technologies

EagleView Technologies invented patented software that produces 3D aerial roof measurement reports that are extremely accurate and detailed for the construction and insurance markets.

SEOMoz

Seattle-based SEOmoz develops and sells resources to maximize SEO. Today, SEOmoz PRO is the world’s most popular SEO software, hosting the web’s largest SEO community.

Skytap

Skytap’s hybrid cloud solution gives businesses an easy and secure cloud computing environment while complimenting private datacenters and extending internal IT.

Technology Accelerator of the Year (Service Provider of the Year)

Founders Co-Op

Founders Co-Op is a seed-stage venture community and entrepreneurial catalyst for the Pacific Northwest.

 Lighter Capital

Lighter Capital is disrupting early-stage funding with revenue-based loans, allowing entrepreneurs to focus on growing their businesses.

 Opscode

Opscode helps organizations of all sizes develop fully automated server infrastructures that scale easily and predictably, and can be quickly rebuilt in any environment.

CEO of the Year

Ben Huh – Cheezburger

Cheezburger is one of the largest online humor publishers in the world where millions of people come every month to get their 5-minutes of happiness.

Ben Huh is the CEO and founder of Cheezburger. He’s a former journalist turned dot com entrepreneur who has a knack for nailing the zeitgeist and has been credited with bringing Internet memes to the mainstream and popularizing Internet culture. The success of Cheezburger is attributed to Ben’s knowledge of memes, viral content, and crowd sourcing. Ben graduated with a BSJ from Northwestern University’s Medill School of Journalism.

Bryan Mistele – INRIX

INRIX® is a leading global provider of real-time traffic information and connected driving services in the car, online and on mobile devices.

Bryan Mistele is the co-founder, President & Chief Executive Officer of INRIX. Bryan started INRIX in 2004, having had more than 15 years experience building high-technology businesses and transforming industries through the power of information technology.

 Steve Singh – Concur

Concur is a leading provider of integrated travel and expense management solutions. Concur’s services are trusted by over 10,000 clients around the globe.

Steve Singh has served as Concur’s Chief Executive Officer since 1996 and as a director since 1993, including service as Chairman of the Board of Directors since September 1999. From 1993 to 1996, Steve was General Manager of the Contact Management Division at Symantec Corporation, an international technology firm focused on protecting information and computer systems. Steve serves as Chairman of the NBTA Foundation Board, serves on the board of directors for AdReady and Washington Roundtable.

The Awards festivities  commence Thursday, March 15, 2012 from 5:00 – 9:30 pm at the Showbox SODO, Seattle

Stay updated on everything you need to know for IAA on Twitter (use hashtag #IAA2012), LinkedIn and Facebook!  [24x7]

The WNBA Eagle Has Landed in Seattle

Sue Bird, the seven-time Seattle Storm WNBA All-Star, will be finishing her career in Seattle  exactly as she intended.

Thursday it was finalized and while Bird would not comment publicly about the terms of her deal it should  carry the 10-year veteran well into retirement.

“And if she lasts through this contract, we’ll just get another contract,” Storm coach and general manager Brian Agler said via telephone from Seattle. “Sue will tell us how long she wants to play.”

Details and league rules made Bird an unrestricted free agent for the second time in her career. Agler never considered making Bird a “core” player, taking her at her word that she would return to Seattle, even though she was the best player available in the free-agent pool. [24x7]