Seduction101 Social Media Press Release - [ MNet Repository ]

Latest News : S101 is finalist at MIPCOM

Craig Hannabus — Mon, 15 Sep 2008 16:22:22 +0200

South Africa's first cross-platform minisoap Seduction101 (http://www.seduction101.co.za) has been selected as a finalist in the Cross Media Screenings category of the Mobile and Internet Screenings event at (MIPCOM08).

MIPCOM (http://www.mipcom.com) is the global content event for creating, co-producing, buying, selling, financing and distributing entertainment content across all platforms. It provides the key decision-makers in the TV, film, digital and audiovisual content, production and distribution industry with the only market conference and networking forum to discover future trends and trade content rights on a global level.

MIPCOM08 will take place between 13 - 17 October in Cannes. Head of MNet New Media, Jason Probert will present Seduction101 to the MIPCOM audience on 15 October.

Suggested Tags

cerebrin — Mon, 21 Jul 2008 11:31:40 +0200

Credits

MNet Press Office — Mon, 21 Jul 2008 08:50:00 +0200

Social media press release created and issued by Brandsh on behalf of Seduction101 a GO channel and MNet New Media initiative

MNet Press Office — Mon, 21 Jul 2008 08:40:00 +0200

Join The Conversation

MNet Press Office — Mon, 21 Jul 2008 08:30:00 +0200

Seduction101 website

MobiGO social network

MXit details: visit the MXit tradepost where you will find MXit mix. Add mobigo as a contact to view the Seduction101 episodes on yr mobile.

Quotations

MNet Press Office — Mon, 21 Jul 2008 08:20:00 +0200

“It’s a huge honour to be selected to present Seduction 101 at MIPCOM, more than 100 entries were received from all around the world, and it shows that we are at the cutting edge of new media initiatives.” - M-Net Head of New Media, Jason Probert.

“We’ve been blown away by the success of Seduction 101 and are in the process of commissioning a number of other cross-media projects.” - M-Net Head of New Media, Jason Probert.

“There is an definite opportunity to engage the youth of South Africa on a new level by using sophisticated, relevant and clever content. By adopting a cross-platform distribution strategy it means that we can interact with the maximum number of young adults.” - MNet’s head of New Media, Jason Probert

“In addition to mobile the episodes are also being released on our own MobiGO social network as we realize that the web is also a powerful medium. Our social network also gives viewers the opportunity to interact with the storylines and the characters.” - MNet’s head of New Media, Jason Probert

“We’ve chosen to distribute Seduction101 via MXit, WAP and MobiGO as we realize that different markets are engaging with the mobile and web platforms. This, in addition to a comprehensive social media strategy means that we’re able to reach and interact with a wide audience.” – MNet’s head of New Media, Jason Probert

“We’re lucky to have a brand like GO that’s keen on experimenting and ensuring that our audiences of early adopters are constantly introduced to new ways of interacting with the channel and we have no doubt that Seduction101 will be to be both an interesting and worthwhile venture.” - Helen Smit, General Manager KTV/GO

MNet Seduction101 - 2008

MNet Press Office — Mon, 21 Jul 2008 08:10:00 +0200

South Africa’s first cross-platform “minisoap”, Seduction 101 (www.seduction101.co.za)is produced by M-Net’s youth channel – GO, Seduction 101 will be distributed as downloadable podcasts and streaming video via the web and WAP (m.seduction101.co.za). It is also the first mobile series to be distributed via MXiT (www.mxit.co.za). An extensive social media and mobile marketing campaign supports the cross-platform distribution strategy.

The 13-week locally produced minisoap storyline focuses on an unrequited love quadrangle set on campus. Ryan, the campus geek, is obsessed with Zoë, the campus princess. She in turn is in love with Monde, the campus player – who is trying to bed Lindi, the campus feminist (who is after Ryan...).

MNet’s head of New Media, Jason Probert says, “The story will unfold through daily 3 minute minisodes, with each week’s scene being told from the perspective of each of the main protagonists. Each character also writes a weekly blog and has active social networking profiles on MobiGO (www.mnet.co.za/profiles/mobigo/) so viewers will be able to engage with the characters as the story unfolds.”

Helen Smit, General Manager KTV/GO said, “We believe a series like Seduction101 is the future of media and we’re incredibly excited to be one of the pioneers of cross-platform, engaging story telling. The GO brand is perfectly suited to this new level of viewer interaction.”

To create awareness around the minisoap, flashmobs in the form of kissmobs will run on 5 national campuses during the week of the 21st July. A few weeks prior to the launch visitors to the Seduction101 teaser website submitted their best pick up lines and seduction tips.

The three-minute minisodes are available as daily downloads from Mondays to Fridays over a 13-week-period during which time there will be various competitions.

MNet New Media is a division of Multichoice. Seduction101 is a GO channel initiative and is the first South African cross-platform minisoap.

Quick Facts

MNet Press Office — Mon, 21 Jul 2008 08:00:00 +0200

Seduction101 (http://www.seduction101.co.za) is the first South African minisoap that is distributed using a cross-platform strategy via mobile (m.seduction101.co.za)/ web and the MobiGO (www.mnet.co.za/profiles/mobigo/index.aspx) social network.
The Seduction101 campaign is officially being launched on national campuses during the week of 21st July and the ongoing communication platform includes the MXit (www.mxit.co.za), Facebook (www.facebook.com/pages/Seduction101/19145352732?ref=ts), YouTube (http://youtube.com/user/SeduceJed101) and MobiGO social networking platforms.
Daily 3-minute episodes will be released from Monday to Friday via web, MXit and WAP (m.seduction101.co.za) platforms.