SelfGrowth.com articles for Marketing Strategy

It Ain’t Over Til It’s Over (Especially When You’re Closing The Sale)

articles@clientattraction.com — Wed, 11 Aug 2010 12:00:00 am

The quote, “The opera ain’t over until the fat lady sings” originated with San Antonio sports broadcaster Dan Cook during a television newscast in April 1978. He coined the famous phrase after the first basketball game between the San Antonio Spurs and the Washington Bullets during the 1977-78 ...

The Importance of Research When Working Online

tjmpott@gmail.com — Tue, 10 Aug 2010 12:00:00 am

For any serious entrepreneurs working online in order to maintain their competitive edge it will be necessary to regularly conduct some type of online market research. It only stands to reason that if you want to excel in any area you must stay on top of the news for your selected industry or ...

5 Overlooked Advantages of Article Marketing

tjmpott@gmail.com — Tue, 10 Aug 2010 2:34:03 pm

Article marketing is generally regarded in terms with how effective it is at traffic generation however it has others advantages many tend to overlook. This particular strategy involves using content as a means to attract readers to sites containing material relevant to the article itself. In ...

5 Distinct Advantages of a Home Business Blog

tjmpott@gmail.com — Tue, 10 Aug 2010 2:34:04 pm

A home business blog offers many advantages beside the obvious that there is no physical commute involved. Marketing on the internet offers tremendous financial opportunity for anyone driven enough to operate their own business. The only apparent drawback would be mastering a few simple ...

How to Use Twitter for More Than Making Friends

tjmpott@gmail.com — Tue, 10 Aug 2010 2:34:05 pm

Learning how to use twitter for more than making friends starts with actually making friends first! Being the fastest growing online social networking site has made this community a 'target' for traffic generation by many online businesses. This movement has also launched many a instructional ...

Why Using Twitter for Business Makes Cents

tjmpott@gmail.com — Tue, 10 Aug 2010 2:34:05 pm

Using twitter as a base of business operations makes perfect sense considering the growing popularity of online social networking. Much like a business after hours or chamber of commerce function, this social networking community gives you access to many key potential customers and contacts. Now ...

Planning on Booking Your Own TV Publicity? There's More to It than Just Sending Out a Press Release

info@marshafriedman.com — Wed, 11 Aug 2010 3:39:54 pm

If you are planning to go out and get your own media coverage, here are some crucial elements with regard to orchestrating a PR campaign and more specifically with regard to landing TV appearances. Radio and print publicity definitely require attention to details - but the number of logistical ...

When is a Good Time To Start Your PR Campaign? How About NOW?

info@marshafriedman.com — Wed, 11 Aug 2010 3:39:54 pm

"What may be done at any time will be done at no time." -- Scottish Proverb Okay, don't ask what the Jewish grandmother from New York is doing with a Scottish proverb. My chief strategist found it for me, and it fit the tone of my message today. In my time counseling clients, I have found ...

Want to Get on TV? Follow a Daily News Routine to Increase Your Chances

info@marshafriedman.com — Wed, 11 Aug 2010 3:35:36 pm

Over the years, I've always advised my clients that if you want to get in the news, you have to watch and read the news. I know it sounds a little like "bumper sticker" advice, but it's really not meant as a sound bite. In fact, we use a practical application of that advice every single morning ...

6 Tips for Getting Booked as a Talk Radio Guest

info@marshafriedman.com — Wed, 11 Aug 2010 3:35:36 pm

You may have heard me say this over and over - but it's a fact: Talk radio is a great avenue for getting your message in front of a wide audience. With such an abundance of shows airing on terrestrial stations, online stations and satellite radio, and covering such a wide range of topics, ...

The Successful Formula of Champions

butwin@gmail.com — Tue, 10 Aug 2010 12:20:57 pm

A home based network marketing business is one of the best ways to achieve long-term financial security. Your first year with a new company can be challenging, but with the right tools and tips you can have success. It is important to have the right point of view. If you have the wrong idea ...

How to Learn Your Business by Heart

butwin@gmail.com — Tue, 10 Aug 2010 12:15:03 pm

When you are serious about building your multilevel marketing business, training your downline mlm is crucial. One of the best tools for training the opportunity seekers in your company how to succeed in their home based businesses is teaching them to learn the business by heart. A good system ...

4 Tips For Maximizing The Potential Of Online Press Release Distribution

webmaster.sochtek@gmail.com — Tue, 10 Aug 2010 11:46:13 am

4 Tips For Maximizing The Potential Of Online Press Release Distribution From marketing executives for Fortune 500 companies to those fulfilling a lifelong dream of starting a small business, online press releases are an efficient and targeted way to reach target audiences. However, an online ...

Improving How You Sell Yourself as a Professional

dnour@nourgroup.com — Wed, 4 Aug 2010 12:00:00 am

Many technical professionals are often horrible at selling themselves. Many accountants, attorneys, consultants, and engineers don’t think of themselves as salespeople – and they don’t want to! Although their academic and educational foundation and their professional development includes ...

What is Google Analytics?

karen@modernimage.com — Wed, 4 Aug 2010 12:00:00 am

Google Analytics is one of the many tools that Google provides to webmasters and marketers. Like most of Google’s many services, it is a free one. Google Analytics lets you discover various statistics about your website, such as the amount of traffic your site is getting, where your site ...

11 Possible Marketing Strategies for Nonprofit Organizations

smtucson@msn.com — Tue, 3 Aug 2010 12:00:00 am

All nonprofit organizations market their services and programs in some manner. This can range from e-mailing an electronic newsletter to posting an ad on a highway bulletin board. Whatever marketing strategies nonprofits choose to employ, they must always be conscious of their marketing budget. ...

Marketing for Nonprofits on a Tight Budget

smtucson@msn.com — Tue, 3 Aug 2010 12:00:00 am

Financial resources play a huge part in how well nonprofits can market their programs and services. Most nonprofits don't have sufficient funds to do everything they would like to, but it is important to use what funds are available to the fullest extent. Thus, nonprofits should attempt to use ...

Local Business Marketing Strategy For Small Business - How to Combine and Automate Online Lead Generation and Offline Follow Up

David@StreetSmartSalesAndMarketing.com — Mon, 2 Aug 2010 12:00:00 am

Generating qualified leads is the key to growing your business. Easier said than done these days considering there are fewer buyers in the market with less money to spend. And with some companies "giving away the farm" just to generate cash flow, you have to spend even more time with prospects ...

Turning 'Old News' into Quality Content

tjmpott@gmail.com — Tue, 3 Aug 2010 2:47:46 pm

Quality content is what drives the internet and is always in demand. People are always searching for useful information to further educate themselves or perhaps answer a lingering question. It is a well known fact when publishing content that the more it serves the reader the longer it will ...

Marketing on the Internet is Elementary

tjmpott@gmail.com — Tue, 3 Aug 2010 2:47:46 pm

Many people tend to over-complicate things when marketing on the internet. No doubt there are some technical skills involved but nothing that the average 'Joe' can not master. The fact is that almost every online marketer started with little more than simply a desire to make money. It is the ...

Common Characteristics of a Good Copy Writer

tjmpott@gmail.com — Tue, 3 Aug 2010 2:47:46 pm

A copy writer is faced with a lot of challenges when trying to persuade people with the use of nothing more then their writing skills. Obviously knowing how to write persuasive copy involves more than any particular skill of the pen or keyboard. Effective copy writing must first address what ...

Online Advertising For Less: When SEO and SEM Just Isn’t Enough

wendy@precisionmarketingmedia.com — Mon, 2 Aug 2010 12:00:00 am

Using no cost online marketing tactics, like search engine marketing, search engine optimization, and social media marketing are all good strategies, but they’ll only get you so far. And they won’t create you the voluminous traffic needed to really see substantial results, fast. Any ...

Marketing Awards Make Brilliant Marketing Tools

ven@grollmus.id.au — Mon, 2 Aug 2010 12:00:00 am

When we hear of other folk receiving marketing awards, we are likely to think that they're individuals who seriously got ‘their act together’ and are top notch, or very lucky, or both. Many business operators are not prepared to put effort and time into entering awards because they believe ...

3 Quick And Easy Ways To Get Google Page 1 Results ... And Grow Your Business Brand Online!

Christine@ChristineHueber.com — Sun, 1 Aug 2010 12:00:00 am

In working with my clients around the world, I've found 3 effective ways to easily and quickly get them on Page 1 of Google organic search results for their keywords. They'll work for you and your business too! Follow these three simple steps to effectively grow your business' online brand ...

Your Customers Know When Yes Is Really No

sue@confidentmarketer.com — Sun, 1 Aug 2010 12:00:00 am

As a small business coach and entrepreneur, I love to read customer service answers to questions that a business’s customers actually ask. Here’s one that came to my inbox this morning: Question: Do you take orders over the phone? Answer: We can take orders over the phone, but we go ...

6 Ideas for Following Up With Your Clients!

Pat@steps2happiness.com — Sun, 1 Aug 2010 12:00:00 am

Do you have ANY idea how much money is sitting right in front of you – right under your nose?" What I am talking about is communicating and connecting with your current clients. "The big shots are only the little shots who keep shooting". - Christopher Morley There are a few basic, and ...

7 Most Powerful Sales Questions

Barbara@bluetreemedia.com — Sun, 1 Aug 2010 12:00:00 am

Do you know the difference between a crocodile salesperson and an elephant salesperson? The crocodile salesperson is all mouth, no ears. The elephant sales person is all ears, little mouth. If you spend all your time talking, you miss the chance to hear what your prospect is thinking and ...

Begin Talking Your Walk to Grow Your Business

loren@mindsetformarketingsuccess.com — Sun, 1 Aug 2010 12:00:00 am

Entrepreneurs are a unique breed. We think, see and perceive our world differently than those around us. Instead of staying with the traditional status quo security of a job, we have made a step to do things differently by creating our own business. If you have taken this step you are most ...

Why Your Business Card Is Crucial To Your Business

clientarticles@seoarbiter.com — Wed, 4 Aug 2010 11:56:26 am

Businesses need effective marketing to be successful and being in the marketing business isn't easy. You are going to be facing a lot of competition and have to learn a lot of strategies and techniques for you to be able to succeed and shine. And for sure, a business card will do the trick. ...

SEO Solutions - Why Off-Page is More Important Than On-Page

clientarticles@seoarbiter.com — Wed, 4 Aug 2010 11:56:27 am

Successful online businesses understand that the most important thing about being successful is having a website which is content-rich. Its design, functionality, and high-quality content are essential to present potential customers with pertinent, detailed information about your business, as ...

Content Development Has 5 Objectives

tjmpott@gmail.com — Tue, 3 Aug 2010 2:47:46 pm

Content development, among other things, involves pulling together useful information relevant to the needs of the author. This information is usually circulated and made freely available for others to read. Using content in this manner is a popular online marketing strategy that has been found ...

3 Can't Miss Online Branding Strategies

tjmpott@gmail.com — Tue, 3 Aug 2010 2:47:46 pm

Online branding is a very shrewd strategy for any business looking to gain a competitive edge when marketing on the internet. Developing a unique business brand will help to make you more easily identifiable setting you apart from the pack online. This will result in you being able to deliver ...

What the Perfect Online Brand Communicates

tjmpott@gmail.com — Tue, 3 Aug 2010 2:47:47 pm

When creating an online brand there are certain qualities you want to project that will enhance your effectiveness to promote online. The first objective to establishing your own unique identity is to set yourself apart from other online marketers. Along with this and of equal importance, you ...

Leap Ahead to Achieve Your Goals with the Support of a Mastermind Group

articles@smartsimplemarketing.com — Sat, 31 Jul 2010 12:00:00 am

Sometimes, the most difficult part about being a solopreneur is keeping yourself accountable. When you're the boss of yourself, there's no one looking over your shoulder to see if things are getting done. Of course there are clients, but since they pay the bills, getting their work done isn't ...

How to Know EXACTLY What Your Ideal Client Needs

articles@smartsimplemarketing.com — Sat, 31 Jul 2010 12:00:00 am

Working with your ideal clients and only your ideal clients doesn't have to be a fantasy. You can work with only the people you are meant to serve ALL the time - IF you know exactly what they want. Keeping in tune with what your ideal clients really want is the key to your success. So the ...

Content Marketing - The Perfect Promotional Strategy

tjmpott@gmail.com — Sat, 31 Jul 2010 12:00:00 am

Many complain of the labor involved in content marketing and that there are easier 'alternates' for promoting online. Well both claims are true however what other online marketing strategy can offer you so many 'deep rooted' benefits? Publishing content is not a one dimensional approach to ...

A Different Marketing Strategy: Participation on a Panel

articles@smartsimplemarketing.com — Sat, 31 Jul 2010 12:00:00 am

Leveraging different ways to market your business is important to keep your name and service offerings on top of your target audience's mind. It also helps you diversify your marketing portfolio and measure the results of your activities to determine which methods work best for your business. ...

Message Crossover in Viral Marketing

kalens9112@gmail.com — Fri, 30 Jul 2010 12:00:00 am

Viral marketing has the potential to create high levels of exposure very quickly. The question is how much traffic can businesses really generate through viral marketing and what are some of the obstacles they have to worry about to keep their viral strategy alive? They are willing to ...

How Much Time Should You Spend Marketing Your Business?

anthonym@anthonymora.com — Fri, 30 Jul 2010 12:00:00 am

How much time you should spend on marketing is a question every business owner needs to answer. The tricky part is there is no one-size-fits-all answer. Your Message One definite is to make sure that all of your business information is clear, concise and focuses more on your clients or ...

Your Unique Story is Compelling - Use it in Your Marketing Materials

articles@smartsimplemarketing.com — Thu, 29 Jul 2010 12:00:00 am

Creating compelling marketing materials is an exercise you cannot afford to skip or rush through. Your marketing materials are critical to your overall marketing strategy and brand. One of the important components in your marketing materials is "your story". In The BeginningYour story, of ...

How to Use Print Promotional Tools - Postcards Are Mini-Billboards

robin@artistcareertraining.com — Thu, 5 Aug 2010 8:07:25 pm

"I know that there are a lot of artists who would do well with a postcard campaign as it suits our business so well, having our own image as the front of the card. I was wondering if you could help us all by making it a point of your next tip - what a successful artist postcard campaign would ...

How to Use Print Promotional Tools - Start With Your Promotional Identity

robin@artistcareertraining.com — Thu, 5 Aug 2010 8:07:36 pm

Artists often ask: "What do I need to think about before I start a print promotional campaign?" "How do I decide which promotional tools to use? Do I have to use all of them?" Start with Your Promotional Identity. Your audience sees your promotional pieces one at a time, in different ...

5 Ways to Build Brand Recognition Online

tjmpott@gmail.com — Tue, 27 Jul 2010 12:00:00 am

Developing brand recognition online is one of the greatest marketing advantages you can attain to grow your business. With so many other online marketers promoting their goods and services it is very easy to be lost in the shuffle. The choice is either to be more dominant than your competitors ...

Why Your Online Brand Is Important

tjmpott@gmail.com — Tue, 27 Jul 2010 12:00:00 am

Why should anybody be concerned with their online brand? Aren't there other aspects of Marketing on the internet that are more important than online branding? Well this is a loaded question that will require a little bit of an explanation. The fact of the matter is that online branding plays a ...

Publishing Content People Enjoy Reading

tjmpott@gmail.com — Tue, 27 Jul 2010 12:00:00 am

When publishing content online as the author you want as many people to view it as possible. Besides not wanting your efforts to go unappreciated, you also want to get as much exposure as possible! When using content to be circulated freely online the usual motivation is the exposure and ...

Creating a Customer-Centric Organization

metrics.people@gmail.com — Tue, 27 Jul 2010 12:00:00 am

Is your organization customer-focused? This is a useful question anytime, but the recession of the last year has made your answer crucial. As the economy turns around, customer-centric organizations will be best equipped to take advantage of growing consumer confidence, as they will have the ...

Using Press Releases in Your Small Business Marketing Plan

karen@modernimage.com — Mon, 26 Jul 2010 12:00:00 am

The press release has been around for most of modern history in one form or another. When you have some small business news you want to share, using a press release is often the best route to take. However, there are some things you need to know about promoting your business with a press ...

Creating a Small Business Marketing Plan

karen@modernimage.com — Mon, 26 Jul 2010 12:00:00 am

It is imperative that, as a small business owner, you create a marketing plan. It's also imperative that you realize your marketing plan is going to be a work in progress. Your plan (and you!) must be flexible enough to change and adapt to the current market conditions, changes in the economy, ...

5 Small Business Marketing Strategies to Use Right Away

karen@modernimage.com — Mon, 26 Jul 2010 12:00:00 am

Marketing is the life-blood of your business; it is what sustains all businesses today, small and corporate alike. Marketing is the combination of strategies you apply in your small business to get new customers, to maintain customer loyalty and to increase your business profitability. If you ...

Increasing Your Influence on Social Network Sites

tjmpott@gmail.com — Mon, 26 Jul 2010 12:00:00 am

More people are using social network sites than ever before and it is therefore becoming more difficult to be heard above the 'noise' of other participants. For many using social networking as vehicle to deliver their marketing message this can be a real problem. So how can a person increase ...