Sell.More.Better

Why the Apple iPad matters…

Brian McLeod — Wed, 31 Mar 2010 21:56:58 +0000

Why would anyone bet their company’s future on something that nobody has ever seen? That’s exactly what’s happening with Apple’s iPad as publishers scramble to prepare for the introduction of the iPad in just a matter of days… “There’s gold in them thar hills…” Plenty has been and will be written about the iPad in [...]

A Copywriter Turns 40…

Brian McLeod — Tue, 23 Feb 2010 09:44:06 +0000

My friend and fellow copywriter Kevin Rogers was born one day after I was, on Feb. 23rd. He sent me a funny happy birthday message that said, “40… is the new 39.” Now, Kevin’s a riot – and he oughta be. Like many of the best storytellers and wordsmiths, he was a professional stand-up comic [...]

Ben Mack & Brian McLeod on DRTV and Pitchmen

Brian McLeod — Wed, 04 Nov 2009 23:47:23 +0000

Quick 15 minute interview with Ben Mack where he asks me about Direct Response TV (DRTV) and the popularity of the hit Discovery Network show, Pitchmen. Listen To The Call Below: BenMackBrianMcLeod-DRTV-Pitchmen

“Wanted: Four Emails That DON’T Sell…”

Brian McLeod — Sun, 01 Nov 2009 10:43:26 +0000

I keed, I keed… But it does bring to light a strange divergence that seems to happen in the minds of folks who don’t have a particularly solid grip on effective selling… They suffer from what I call “Marketingitus”… and it’s a disease. Somehow, they believe that there has to be a line in the sand [...]

Worried About The FTC’s New Guidelines For Testimonials? GOOD!

Brian McLeod — Tue, 06 Oct 2009 15:07:41 +0000

By now you’ve surely heard about the FTC’s new guidelines for testimonials and endorsements in advertising and marketing. It’s a hot topic to be sure… Some view it as the living, breathing embodiment of government run amok. Others feel it’s long overdue and welcome these guidelines in hopes of better legitimizing an industry that is [...]

Twitter losing steam, or getting serious about spam?

Brian McLeod — Fri, 12 Jun 2009 19:22:05 +0000

Just got this in from Compete.com but I had a completely different thought about the data than the author. Where they see popularity on slowing down, I see the possibility of Twitter getting serious in their efforts to battle spam and follow bots. I also see the possibilities of lots of new and enthusiastic Tweeps [...]

Work may be a four letter word, but so is life

Brian McLeod — Fri, 29 May 2009 14:07:15 +0000

Work may be a four letter word, but so is life. Just read a fantastic guest post by Sir David Garfinkle on John Carlton’s blog. Given the big ole brains that read this blog and John Carlton’s, my take may not be all that revelatory to you… but I truly believe this [...]