Selling to Seniors

Posit Science Helps Seniors Stay Mobile

Fri, 10 Jul 2009 15:30:00 EST

One thing no older adult looks forward to is giving up driving. Makers of brain fitness software are tapping into that concern by offering p...

Thu, 09 Jul 2009 15:33:00 EST

Two new reports delve into the challenges and opportunities of the rapidly changing retirement income market....

Wed, 08 Jul 2009 15:36:00 EST

Boomer men are less affected by today�s recession than women, making them a prime target for marketers looking to find an opening in today�s...

Wed, 08 Jul 2009 15:34:00 EST

The founders of SilverRide offer steps to success with older consumers....

Fri, 03 Jul 2009 13:04:00 EST

At a time when many retirement communities are struggling to get new prospects to move in, Oak Hammock at the University of Florida is at 97...

Thu, 02 Jul 2009 13:03:00 EST

Although government agencies have reported few marketing complaints regarding reverse mortgages, the Government Accountability Office (GAO) ...

Wed, 01 Jul 2009 13:07:00 EST

Boomers have been marketed to since they were old enough to gaze lovingly at their black-and-white television sets. Now that they�ve lived a...

Wed, 01 Jul 2009 13:01:00 EST

What younger and middle-age adults think old age is like and what older adults report it really is can be vastly different, according to a n...

Thu, 25 Jun 2009 21:54:00 EST

The Census Bureau has released Older Population in the United States: 2007 and 2008, a series of detailed tables with data on a wide range o...

Thu, 25 Jun 2009 21:51:00 EST

The Senior Citizens Bureau (SCB), a nonprofit organization for seniors with over 500,000 members, has established new divisions on funeral p...