Selling to Seniors

The Palisades

Thu, 05 Nov 2009 16:26:00 EST

Two prominent experts in Boomer and senior marketing critique a print ad from The Palisades, an independent, assisted-living and memory-care facility in Colorado Springs.

Direct Mail Still Works for the 65+ Demographic

Thu, 05 Nov 2009 15:50:00 EST

With the proliferation of social media and electronic advertising, some marketers who specialize in the senior market feel pressured to abandon their tried-and-true direct-mail advertising in favor of new media. But an expert in senior marketing advises these marketers to resist the pressure because direct mail is still working for this demographic.

Aging Japanese Need Innovative Products to Aid with Life Skills

Thu, 05 Nov 2009 15:48:00 EST

The Japanese population already has the highest median age and the longest life expectancy in the world. Yet marketers there largely ignore the "silver market," or shirubā, at a time when this population needs innovative products and technology the most.

Boomer Women Paying Premiums for High-Quality Beauty Products

Thu, 05 Nov 2009 15:47:00 EST

Vibrant Nation recently surveyed the 60,000 women ages 50+ who receive the company's newsletter and visit its website weekly. The topic: how they buy beauty products and services. This survey confirmed that these Boomer women may be the last consumers standing in hard times�59% said that they are willing to pay more for higher-quality ingredients in beauty products, even during the current economic climate.

Net Surfing Can Help Preserve Brain Function in Older Adults

Thu, 05 Nov 2009 15:45:00 EST

Researchers have found that older adults who started browsing the Web experienced improved brain function after only a few days. The research, which was presented in Chicago recently at the Society for Neuroscience annual meeting, takes the use-it-or-lose-it concept into the 21st century.

Sharing Your Subscription Service

Thu, 05 Nov 2009 15:29:00 EST

CD Publications, owner and publisher of Selling to Seniors, makes it easy -- and very affordable -- for you to share your subscription with others in your organization without violating federal copyright laws. We offer multi-user, password-protected access as well as IP access.

ASQ Offers Free Webinar on Customer Service Measurement

Thu, 29 Oct 2009 15:23:00 EST

The American Society for Quality, ASQ, invites business professionals to register for a free Webinar that spotlights how service quality measurement, data analysis and planning can make a positive impact on their businesses.

The Senior List Elder-Care Directory Lists 70,000th Provider

Thu, 29 Oct 2009 15:22:00 EST

The Senior List recently added the 70,000th elder-care provider to its website's database, making it one of the fastest-growing elder-care resources in the country.

Older Americans More Likely to Buy GPS Devices, Desktop PCs

Thu, 29 Oct 2009 15:20:00 EST

Older Americans are more likely to consider the purchase of a GPS device or desktop PC this year than their younger counterparts, according to a recent study, "Greying Gadgets: How Older Americans Shop for and Use Consumer Electronics."

Mistakes Restaurateurs Make in Marketing to Seniors

Thu, 29 Oct 2009 15:19:00 EST

Most marketing people are under 50 and many are under 30, and huge mistakes are made every day because they don't understand the people they are trying to reach. Restaurants have a lot of room for improvement in this area, according to Patrick Dixon, Ph.D., chairman of Global Change Ltd. in London.