SEM Daily News

Adsense Basics

2010-11-17T20:04:00.000-08:00

Introduction:

Google advertisement program is a way for Web sites to make money by using the program to easily incorporate ads into the site pages. Google Adsense can be especially useful for smaller companies that don't have a specific department or position to create and sell advertisement space on their site.

· Step 1: Adsense Basics :

Users can get paid on a per-click basis when visitors to the site click on an ad.
They can get paid on a per-impression basis when a visitor view a page that has an ad on it.
Google Adsense also has several other programs. This page covers the Adsense for content, that is using Adsense by displaying ads on Web site pages.

· Step 2: Ad Placement and Design

Google Adsense generally recommends that ads are placed and designed so they are similar to the Web site colors and design, as users are more likely to look at and click on unobtrusive ads.
Although the ads should not stick out too much on your page, designing Web site content so it mimics the ad design is not permitted. Users should be able to easily tell ads and content apart.
It's often best to use the same color for the ad's and site's background, or a color that is dominant on the page.
For Web sites with dark background, Google recommends using ads with a background that contrast the color instead.
The location of the ad is important as well. Placing ads on the top of the page can improve visibility, but can also decrease the quality of the user's experience when visiting your site.
If most of the Web site visitors are returning users, you should change the placement and colors of the ads on a a regular basis.
If you have a small Web site with only a few pages, consider building extra pages such as "contact us" and "about us", which will be useful for the visitor and also create more pages for ads.

· Step 3: Keywords and Top Searches

There are a variety of tools available to find out top searches on the Internet.
There are also a variety of tools to find out which keywords pay higher than others. You can sign up to Google Adwords program to learn more about the difference between keywords.
Your main concern when creating content should be the user experience, not increasing ad revenue. Building a site around ads is not permitted according to Google Adsense standards. Also remember that users will also not return to a site that does not have quality content.

· Step 4: Increasing Traffic

Creating quality content and a pleasant and inviting design are main components of encouraging visitors to return to your site.
Learn more about seo, which determines where your Web site pages are ranked in search engine results.
Consider advertising your site to increase traffic to it.

For More information VISIT: HTTP://SEMDAILYNEWS.BLOGSPOT.COM

Conclusion:

If you want to optimize Adsense, learn about the best design and placement for ads, keywords and top searches and ways to increase traffic to your Web site.

2010-11-17T01:26:00.001-08:00

Google Analytics accounts have access to event tracking by time, so you can use the following hack in order to get real reports of bounce rate without skewing any of data. Even more, the hack will help Google Analytics track better (not perfect though) the time spent on site by each visitor.

What you need to do is to fire up an event each time a user spends more than 10 seconds on the website. Just add the following line under the pageTracker._trackPageview(); line:

setTimeout('pageTracker._trackEvent(\'NoBounce\', \'NoBounce\', \'Over 10 seconds\')',10000);

Update
In case you have decided to already update to the new code here is how the hack would be applied (place it as the last _gaq.push declaration) .

setTimeout('_gaq.push([\'_trackEvent\', \'NoBounce\', \'Over 10 seconds\'])',10000);

10000 refers to the number of milliseconds after which you want to fire up the above code. If you want to do it after 15 seconds than you need to place there 15000.The hack will not alter your data in any way. It will just record in the Events section all the non-bouncers.

Off page Optimization Tips

2010-11-08T06:21:00.000-08:00

HI Friends Some of the Off page Optimization Tips:

1. Web Directory Submission

2. Blog Directory Submission

3. Article Submission

4. Video Submission

5. Classifieds Submission

6. Blog Commenting

7. Forum Posting

8. Image Submission

9. Press Release

10. Social Bookmarking

11. B2B Submission

12. RSS Directory Submission

13. Search Engine Submission.

USE it and get more traffic for your website.

FIND OUT WHO YOUR COMPETITORS

2010-11-03T05:28:00.000-07:00

FIND OUT WHO YOUR COMPETITORS ARE AND MONITOR THEM IN REAL TIME

There are many keyword research and competitor monitoring tools today. Most of them are daily updated from a database, but there’s no guarantee that the information from the database is fresh.

Keyword Competitor differs from other SEO tools in a way that it gathers real-time information telling you what is happening right now. There’s absolutely no need to mention how competitive both PPC and Organic ranklinks have become. Current information helps you make better decisions on PPC and SEO.

If you know who your competitors are, you simply type in their domain address and get a list of their Paid Keywords, Organic Keywords, Competitors (with your domain in it – if we are talking about YOUR competitors) and ads that are running right now.

If you don't know your competitors you can search for keywords or keyword phrases that will help you find websites that compete for these keywords. Once you identified the relevant web sites you can search them individually through Keyword Competitor to learn what specific online advertisements they are running right now in Google and Yahoo.

Keep in mind that you can search for competitors within a country like the US choosing a more specific area like a particular state or a city. You can also leave out those state/city points to get a more detailed report. Note that your competitor doesn’t necessarily advertise his products or services in one country. So, be careful on choosing the location you’re interested in.

Keyword Competitor is simple to use. You will assess its definite advantage over all the other keyword tools. Sign up for a free trial http://www.keywordcompetitor.com/signup.aspx today and start monitoring your competitors!

Google Analytics when optimising PPC campaigns

2010-11-03T00:23:00.001-07:00

Google Analytics when optimising PPC campaigns:

· PPC Campaign Level Tracking

· PPC Keyword Level Tracking

· Google Adwords Auto-tagging

· PPC Traffic in Google Analytics Reports

· Google Adwords Conversion Tracking

· Collecting the bounce rate.

The relationship between SEO and social media

2010-11-02T01:32:00.001-07:00

Social media is an integral portion of a successful SEO campaign in the current landscape. Social media marketing helps mainly with creating the global link popularity that is essential to high rankings. Successful social media distribution of high value content has helped to solve the issue of not having enough unique linking domains or global link popularity, which has traditionally been one of the most difficult SEO variables to succeed at. Social media marketing is great for targeting the same demographics but just on a different platform away from your traditional search engine results pages. Most of the major social networks like Facebook, Myspace, and Twitter, purposely nofollow or truncate outbound links. This strategy drastically cuts down spam in their networks, and improves their quality and relevancy in the major search engines.

High Value Visitor Segment:

2010-11-02T01:28:00.001-07:00

High Value Visitor Segment:

How to get a little inspiration for ways to get a LOT of benifits from Google Analytics?

The thing that is we need to do some simple steps, "LIKE" Advanced Segments is a great place to start. As you might know, they allow you to dissect your traffic into audiences that you actually care and want to know more about Google Analytics And here's a great example of use by a major work.

Here is one small eg,In india one travels client intrested to get a more bussiness.He was able to optimise her AdWords campaigns and messaging based on these insights, and quickly managed to see a 68% increase in revenue and a 92% increase in conversion rates.

Detailed description of optimising your campaigns.

2010-11-02T01:27:00.001-07:00

Basic Optimizations

Developing a campaign require timely analysis. First of all deciding the theme or idea of the product. Since Google allows 25 campaigns per account there should be a careful planning and Strategy.

1) Give a proper name to campaign – This help one to easily understand what is inside the campaign.

2) Decide what adgroups goes in – The adgroups should be constructed based on the theme for example if we have a campaign related to laptop adgroups should be Dell, HP, Acer etc

3) Keywords – This determine the success of the campaign. The keyword should be constructed based on the adgroups theme and the search volume such as Dell laptops, dell notebooks etc

Optimization

First of all the campaign CTR is determined, Generally Search CTR will be always higher than the content network. So if the CTR is low indentify which adgroup has the lower CTR that has resulted in the overall CTR if the adgroup is determined analyze the keywords present inside the adgroups . The CTR decrease may be due to the Irrelevant ads

If the CTR is good and better a detailed analysis should be carried out such status of the website because that effects the Conv rate.

Effective Bidding: As Google says “Don’t be Evil” I think bidding has a great influence in the campaign management If bidding increases so as the Avg Position increases.

All this have a great impact on the Quality score

How Do Search Engines Work?

2010-10-30T05:50:00.000-07:00

Assume you are reading a book and want to find references toa specific word in the book. What do you do?

You turn the pages to the end and look in the index! You will

then locate the word in the index, find the page numbers

mentioned there and flip to the corresponding pages.

Search Engines also work in a similar way.

Search engines are constantly building and updating their

index to the world wide web. They do this by using “spiders”

that “crawl” the web and fetch web pages. Then the words

used in these web pages are added to the index along with

where the words came from.

When someone searches for “pest control services” the search

engine already has a list of web pages that refer to “pest

control services”. The only thing left to do is to sort the web

pages in order of relevance. This is done based on a number of

Yahoo! switches to Bing search results

2010-10-28T05:42:00.000-07:00

Now Your adCenter account is the only one that client will now need to manage client search advertising on Yahoo! Search and Bing search.

At this day is a momentous day for all, as Yahoo! has completed the process of moving search ad serving for Yahoo! to the Microsoft Advertising adCenter platform in the U.S. and Canada. And also this marks the completion of the transition of advertisers’ Yahoo! Search Marketing accounts to adCenter[MSN].

AdCenter advertisers [Client] now have access to 163 million unique searchers and 33.8% of U.S. search queries (source: comScore Core Search (custom) August 2010) on Yahoo! Search, Bing and partner sites, with the convenience of one account.

Here are some important points for advertisers to remember:

Managing adCenter accounts

Going forward, your adCenter account is the only one that you will need to manage your search advertising on Yahoo! Search and Bing.
Please make sure that your adCenter budget is large enough to cover your estimated clicks from both search engines.
Monitor your adCenter results frequently, and be prepared to make adjustments to maintain your ROI, as there may be some initial variability while Yahoo! Search Marketing advertisers are integrated into adCenter.
Beginning tomorrow, all Yahoo! Search Marketing accounts will change to a read-only state. This means that you can no longer make changes to your Yahoo! Search Marketing account or use it to manage your ads and campaigns; you will need to use your adCenter account to advertise on Yahoo! Search, Bing and our partner sites. Click charges will no longer accrue in your Yahoo! account.
Your Yahoo! accounts will be accessible for the next five months via the same log-in you have used previously, so that you may view historical data from the past 13 months. You do not need to take any action to close your Yahoo! Account.

Regular Expressions for Google Analytics

2010-10-28T03:24:00.000-07:00

Google Analytics is most of widely used tools to measure and evaluate and track websites. The GA team has worked hard to make it easier and more fexibale to work on that and geeting a more information. – that means that we need not may never need to work with Regular Expressions. The GA is one of the free by google.