How can we start an effective banner ad campaign without a crazy budget?

I’ve got a quick and simple guide/solution for this: Use PPC 

You must be thinking I’m crazy right? Well, not really.

Google let’s you do content targeting with banners now. Use this to your advantage.

Using this method won’t be free but at least you will be able to TEST out various sites where you can place your ads and TRACK their performance. Once you’ve found a few partners that are performing decently through your adwords campaign, contact the partners directly and negotiate a monthly price for your ad. (usually less than half of what your adsense cost per month is) You’ll see that more often then not the webmasters will accept this offer as it will be more than what Google actually pays them!

When they accept and they probably will, ditch your adwords ad and load your new monthly ad. Simple eh?

By doing this you are:

1)lowering your cost to advertise and getting more bang for your buck

2)making more money for the webmaster

3)developing another great relationship with a webmaster(who knows where it will lead)

4)growing your business

5)feeling like a genius

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• What are the most important seo factors?

• What should we focus on when doing search engine optimization?

We tell our clients to stop thinking seo is rocket science.
It’s not, it’s actually quite simple but unfortunately quite time consuming and a repetitive process.

So what are the most important search engine optimization factors? You can actually count them on less than 5 fingers.

1) Backlinks

These can be off site links, internal links but preferably a combination of both.

If you already have a large site with a large amount of indexed pages, this gives you the opportunity to increase the amount of internal links quite easily. How? Well each additional page you have on your site gives you one more chance to link to another one of your pages. Don’t have many pages on your site? Our advice is to create some more asap. This will allow you to target more keywords while increasing your internal links.

Of course, don’t limit yourself to on site links. Go out there and build quality backlinks from related sites.

2) Page Title

This seems like a no brainer but many people forget that having a quality title on your pages is extremely important when ranking in the search engines. It’s one of the major signals search engines look at when crawling websites and associating relevance for rankings.

It’s wise to include your main keywords in the title and possibly another extra keyword or two that you’d like to rank for. Don’t forget to make the title interesting, enticing google searchers to actually click on your link.

Don’t be lazy and forget or ignore creating your titles, it’s important for ranking and also in getting people to click on your listings.
3) Placing your keywords in your page – preferably in great content

When creating your content, don’t just make it ok. Make it great while including the keywords you want to rank for.

Why make it great? Although this isn’t a guarantee, great content encourages other quality websites to link to you giving you additional backlinks. This can also lead to great relationships and friendships with other websites/partners in your niche. Don’t underestimate the impact this can have for your business. One partner can bring your business from zero to hero.

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SEO not only affects the search engine results, but also image search, video search and industry specific vertical search engines. It determines how a search algorithm functions and searches what is popular with people. When a website link is submitted to a search engine, a spider crawls through a page to gather links which lead to other pages and stores those pages on the server of the search engine. The information collected from these pages is sent to the indexer, whose job is to extract information from those pages such as the keywords and their weights, the location of the page and other links that are stored for the spider to crawl in future.

In the beginning, the search engine optimizer algorithms were dependant on the keywords, Meta tags, and index files provided by the Webmaster. Meta tags provided information about a particular page, but using them for indexing the pages didn’t prove to be successful as some Webmasters added irrelevant Meta tags to increase the number of hits and earn huge ad revenue. They even changed the HTML of the web pages to achieve a good rank for the page. But this was a case of abuse as it fetched irrelevant pages.

Search engines then began utilizing complex ranking algorithm, which were difficult for the webmasters to manipulate so as to provide web surfers with genuine results. The rank of the web page was calculated mathematically by functions using strength and quantity of the inbound links. The higher the rank of the page the more chances it had to be viewed by a person. Later algorithms were developed which considered various other on-page factors such as rank and off-page factors such as hyperlink. Since the webmasters couldn’t manipulate the page rank, they began exchanging, selling and buying links, which lead to link spamming and even creation of numerous sites dedicated for this purpose.

Algorithms became more complex by every passing day and top search engines kept their algorithms a secret. As the cost of SEO increased, advertisers were roped in to pay for it, which finally resulted in high quality web pages. Although investing in SEO is very fruitful, but at the same time is risky because with out any prior notice the algorithms being used are bound to change and the search engine will stop directing visitors to the page. Many consultants are available in the market that provides SEO services. They manipulate the HTML source code of the web site like menus, shopping carts and sometimes even the content of the website to draw more traffic. Search engines like Yahoo has algorithms that extract pages not according to the page rank but according to the cost per click or set fee, that is if a advertiser desires that the page containing his ad be displayed, he is expected to pay money for it. This is a point of controversy, as only the big businesses will be able to increase the number of hits of their page but not the small business who might be having a better quality page.

Google Ad Words explores ads which have words typed in the search box by the surfer. The Million Dollar Homepage started the concept of Pixel advertising, which is a graphical kind of advertising. Depending on the pixels, the space is sold to the advertiser. Keyword advertising involves advertisers who buy URLs of a site and place their ads at that location. Thus SEO is a market in its own which is yielding great results for businesses on Internet.

PLR Article

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I did a few quick Google searches, and most of the so called “professional” link building services (big names) start at $1,000 for a “campaign”. Taking another peak at the “Black Markets”, a pack of 5,000 profile backlinks via a robot will run you $10. Glancing at a few marketplaces, a paid poster goes for as cheap as 2 cents a post. With 5 different keywords in the signature, $10 will get you 2,500 links. Half the amount of the robot, but all organic and right under actual content. Being that the posts are in-line topics, you may even get a steady stream of clickers as well.

A $30 budget can net you 10,000 backlinks, 5,000 being robot generated and 5,000 being 100% organic. That’s around… $950 cheaper than hiring a “professional” to do it, and mind you some of them just use bots anyway. For small, low level sites looking for a SEO boost, you just can’t beat using the secret of paid posting.

About the Author
Leo Ghost has been in the web development industry for six years, owning multiple forums, topsites, static content sites, working as a paid posting agent, and even has his own dedicated team working for him. He may be contacted at his personal site; Pirated.me. Currently operational network sites include Top Forums. Keep up to date on network happenings via @Bitcove.

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3. Dancing With Fire: Black Hat SEO

What you should do is to try and look at your website through the search engine’s eyes or a text browser and see if you can easily read your content. If you can, then you have the edge over those who do not care about this. You want bots to easily index your site, so why not add your sitemap or some navigation which allows bots to easily go through your website.

Along with having a site which is crawlable is the actual content. It still needs to be index worthy so having relevant content prior to advertising is advisable.

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Why: The most common uses for Black Hat methods are financial gain (spam marketing, quick stat building, etc.),  the classic “Google Bomb” (rigging the results page to show certain results for a specific term that isn’t organically related), and finally for the purpose of going “viral”. It should be noted that none of these are guaranteed by using Black Hat methods.

Over the course of time I’ve been talking with people about these techniques and methods, almost everyone has looked down upon the Black Hat users. Interestingly enough, however, when getting into more detail I discovered that many people are using these methods, usually by accident. They go off search for unique ranking ideas and end up falling victim to unethical procedure. The largest issue when dancing with fire is that there isn’t a defined line between “safe” and “pushing too far”, It’s all up to chance. That being said, there is a clear list of items that most everyone agrees are “Black Hat”, steer clear of the following;

• Doorway pages – Showing a different page for a search engine than your human users.
• Hidden Text – Using formating to show text to search engines only, usually done with keywords.
• Keyword Stuffing – Tossing your keywords in every chance you can simply to appear higher in results.
• Empty Pages / Spam – Pages with no actual content of interest to a human user, only used to improve ranking.

You may be thinking to yourself, “Well hey, I don’t do any of that!”, and you may be incorrect. For example, if you own a forum running modern software you have the ability to allow the “bot” group to view certain areas and disallow human guests from doing the same. This can be classified as a doorway page by some, others simply say It’s unethical. Either way, if you put yourself in situations like these you open yourself up to being banned from search engines. If you’re going to continue dancing with fire regardless, I wish you the best of luck, don’t get yourself burnt.

About the Author
Leo Ghost has been in the web development industry for six years, owning multiple forums, topsites, static content sites, working as a paid posting agent, and even has his own dedicated team working for him. He may be contacted at his personal site; Pirated.me. Currently operational network sites include Top Forums. Keep up to date on network happenings via @Bitcove.

No related posts.

A perfect opportunity to get your website reviewed by the experts in the Google Search Quality team. Attendees can get concrete search engine optimization (SEO) feedback on their own sites. We’ll also answer real-life questions that affect developers when it comes to optimizing their websites for search.

Hope this clears a few things.

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When you search for certain keywords, bolded words are the user’s query and thus it is important to have a few relevant keywords of that page in the description. Good practices for description meta tags should include the following:

Accurate Summary
The description should inform and interest the user when they see your description. It should get to the point and be relevant. The description should be keyword enriched, but not keyword spammed. It should be a summary of your pages content, not an excerpt.

Unique Descriptions
Keeping consistent but having unique descriptions for each page will ensure that search engines extract your site from all others and it is also user friendly. Of course if your site does not have a feasible way of setting descriptions, a generated description based on content would be appropriate.

One little trick is to use the Robots meta tag, noodp. Noodp tag ignores the title and description used by the Open Directory Project (DMOZ) and sets a unique title in relation to your content.

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Accurate Description of Content
You should create a title that accurately communicates the topic of the page and the content it delivers. Be sure to avoid choosing a title that has no relation to the content on the page and using default or vague titles like “Untitled”. There is nothing worse for your site then having a page titled “Untitled” or even worse, having an irrelevant title.

Unique Titles for Each Page
Every page of your website should ideally have a unique title tag and therefore helps Google to distinguish between your site and other sites. It is best to avoid using a single title tag across all of your site’s pages or a large group of pages. Unique titles also are easier to remember for users and they can search them up again, resulting in your site rather than having a generic term, resulting in many possible sites.

Brief but Descriptive
You have about 70 characters for titles which Google can display, but that doesn’t mean you should use all of it. Titles can be both short and informative. If it is too long, you only get a portion showing, so having the main keywords towards the front is essential. Make sure you avoid using extremely lengthy titles that are unhelpful to users and stuffing unneeded keywords in your title tags.

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In addition, Google News also has a blog function where you can target blogs. This is a great form of traffic, where you will be listed amongst the other hundreds of articles, but if you provide the latest and most original piece of news, you will be noticed.

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