SEM SEO Expert

Twitter Ad Platform for Businesses

Nima Asrar Haghighi — Tue, 21 Feb 2012 04:25:50 +0000

Twitter is finally rolling out its self-serve ad platform to US based SMB audience through its partnership with American Express. With this partnership, Twitter gets access to American Express cardholders and merchants. First 10,000 small and midsize businesses who participate in this initiative will receive $100 in advertising credits to promote their tweets and accounts. […]

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Handling Parameters to Prevent Duplicate Content

Nima Asrar Haghighi — Sun, 24 Jul 2011 22:03:53 +0000

One of the challenges SEO managers face is to minimize the amount duplicate content on their sites. Duplicate content can be problematic of the following reasons: PageRank Dilution: as the backlinks to your pages will be pointing to various version of your pages, rather than the canonical version of the pages getting all the benefits, […]

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SEO Plateau – How to Break it

Nima Asrar Haghighi — Wed, 24 Nov 2010 22:13:59 +0000

Back in 2002, I was just a new immigrant in Canada. It was tough moving to a new country, getting to know the culture, finding new friends who can fill in the empty space of family members and friends I left behind back home, learning how the job mark works, etc. To say the least, […]

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Google Instant Previews – Impact on SEO and PPC?

Nima Asrar Haghighi — Sun, 14 Nov 2010 17:18:50 +0000

As a quest to provide its audience with a better user experience – and to some extent catch up with Bing – Google unveiled its new search feature: Instant previews. The new feature provides a snapshot image preview of the web page on the SERP when hovering over a magnifying glass icon next to the […]

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Removing Content from Google Index

Nima Asrar Haghighi — Wed, 10 Nov 2010 05:34:54 +0000

Whether it is for reputation management, eliminating duplicate content for SEO purposes or removing sensitive information indexed by search engines, you might want to remove content from Search Engine Results Pages (SERPs). As with your health, prevention is better than cure. As a webmaster, you may try preventing the search engines from finding your pages […]

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Google Boost – Advertising for Local Businesses

Nima Asrar Haghighi — Sun, 07 Nov 2010 05:09:47 +0000

To help those who search for local businesses, Google has been offering local vertical and to help local businesses to promote their businesses provided them with local business center (renamed to Google Places). Recently Google introduced a new feature called Google Boost which allows businesses to create search ads directly from their Google Places account […]

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Speaking at Artez InterAction

Nima Asrar Haghighi — Mon, 27 Sep 2010 02:13:52 +0000

I will be speaking at the 4th annual Artez InterAction on September 28th. The 2010 event is a must attend for non profit professionals which will be held at MaRS and covers 13 sessions that explore the world of social media, online fundraising, search engine marketing, mobile marketing and overall digit best practices. “ArtezInterAction is […]

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Google Instant Impact on Organic & Paid Search

Nima Asrar Haghighi — Tue, 14 Sep 2010 05:01:23 +0000

In my previous post, I mentioned about the introduction of Google Instant – an enhancement to the way Google shows its search results based on a predictive model and its potential impact on both SEO and SEM. These changes can impact the performance of AdWords campaigns and your PPC Advertising campaigns. Although Google Instant would […]

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Google Instant – New Enhancement to Google Search

Nima Asrar Haghighi — Mon, 13 Sep 2010 00:07:24 +0000

Google launched its latest innovation: Google Instant. Google Instant is actually an enhancement to their search technology that shows the search results as you type your search query. This means that you can scan a results page while you type. The whole concept runs based on a predictive model. As users type a search query, […]

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Account Transition – Smooth Landing for Search Alliance

Nima Asrar Haghighi — Fri, 20 Aug 2010 04:22:51 +0000

In my previous articles, Yahoo & Microsoft Alliance and Optimizing for Bing, I mentioned about the plans of Microsoft and Yahoo to merge and its impact on natural search results and search engine optimization. The other major impact of search alliance will be on pay per click (PPC) advertising on both Yahoo and Bing. Microsoft […]

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Optimizing for Bing – SEO after Search Alliance

Nima Asrar Haghighi — Wed, 11 Aug 2010 06:05:13 +0000

As I mentioned in my previous post (Yahoo & Microsoft Search Alliance), the alliance is well on its way. Some Bing results have already started to show up on Yahoo particularly in US. As a result of the testing, some sites have seen fluctuations on their rankings. The search alliance also impacts organic search (web, […]

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Yahoo & Microsoft Search Alliance

Nima Asrar Haghighi — Sun, 08 Aug 2010 03:14:45 +0000

It seems that the Yahoo and Microsoft Search Alliance is going to happen as planned in October and we are not going to wait until the end of holiday season. As announced back in February, Yahoo and Microsoft forged an alliance to provide their users with a new search experience by providing relevant results faster […]

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Broad Match Modifier Was Rolled Out

Nima Asrar Haghighi — Fri, 16 Jul 2010 04:27:35 +0000

Back in May, Google introduced AdWords Broad Match Modifier by launching the beta version in Canada and UK. The broad match modifier is a targeting feature that lets advertisers create keyword phrases in their AdWords accounts which have greater reach than phrase match and more control than broad match. Google has now rolled out the […]

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Google AdWords Testing New Ad Delivery

Nima Asrar Haghighi — Fri, 09 Jul 2010 03:20:03 +0000

Google has been trying a new format of ad delivery for AdWords. It seems that Google is testing showing ads under different headings. The ads with the higher quality score, most likely triggered by exact match keywords, seems to rank high. Then Google shows the other ads under different relevant headings most like triggered by […]

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Recap of SES Toronto – 2010

Nima Asrar Haghighi — Sun, 13 Jun 2010 21:00:18 +0000

As mentioned in my previous post, we exhibited at Search Engine Strategies Conference here in Toronto. SES Toronto was held in Hyatt Regency which I really liked as a venue. The exhibition hall was much busier than last year. However, what was very interesting was the large number of visitors from Yellow Pages sales force. […]

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SES 2010 Toronto – Search Engine Strategies Conference

Nima Asrar Haghighi — Tue, 08 Jun 2010 05:26:08 +0000

It is about that time of the year to gear up for the SES Toronto. Search Engine Strategies conferences will be on June 10 and 11. This year`s event venue is Hyatt Regency Toronto. After going through SES 2009,SMX Search Analytics Toronto and Toronto Search Engine Strategies Conference during recession, I am looking forward to […]

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Google AdWords Search Funnel Reports

Nima Asrar Haghighi — Mon, 24 May 2010 00:41:48 +0000

One of the challenges search engine marketers had been facing was that the only way they had to analyze, optimize and measure the success of an SEM campaign solely based on the last click conversion. Even though considering the contribution of the last click conversion to the success of a campaign is important, ignoring the […]

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Broad Match Modifier – AdWords Broad Match Modified

Nima Asrar Haghighi — Thu, 13 May 2010 04:12:12 +0000

Google just announced a new modifier to its broad match. AdWords has been offering 4 main types of keyword matches for quite a while: Broad match, phrase match, exact match and negative match. Broad match: night stand can trigger ads for Cheap Night Stand, Night Stand Deals, Stand For Night Lamps, One Night Stand! Phrase […]

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Online Reputation Management

Nima Asrar Haghighi — Sun, 09 May 2010 02:47:24 +0000

Depending on the size and brand sensitivity of organizations, they have traditionally had Public Relations departments, spokesperson or spin doctors to deal with crisis management, customer relations, employee relations, government affair and media relations. Even though Public Relations (PR) has been a center of attention for years as the process of maintaining public image for […]

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Google Social Search

Nima Asrar Haghighi — Thu, 06 May 2010 02:51:52 +0000

As I mentioned in my blog posts on Universal Search and Personalized Search, Google has been working on personalizing its search results utilizing social media and networking sites. Google Social Search is meant to help searchers find the answers to their questions from their own social circle, a set of online friends and contacts they trust. […]

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CPA Bid Management – Google AdWords Conversion Optimizer

Nima Asrar Haghighi — Tue, 04 May 2010 04:44:58 +0000

Google just announced the addition of Target CPA Bidding to its conversion optimizer tool. With this feature, you can set the Target Cost Per Acquisition (CPA) Bidding at the campaign level which lets Google AdWords know the average amount you are ready to pay for a conversion. When Google first introduced Conversion Optimizer, the tool […]

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YouTube Captions – Automatic Closed Caption for Videos

Nima Asrar Haghighi — Thu, 29 Apr 2010 02:50:34 +0000

Since the introduction of Universal Search (aka Blended Search), search engine marketers have been considering optimizing videos to rank high on search engine results pages as part of their SEO efforts. Some of the techniques SEO specialist use to optimize a video are: Using a keyword rich title for the video Tag video with relevant […]

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Internet Marketing – Direct Response vs. Branding

Nima Asrar Haghighi — Sun, 25 Apr 2010 18:20:53 +0000

When Internet marketing specialists try to put together an online advertising plan for promoting their businesses (let it be B2B or B2C business), they usually take into consideration two Internet marketing strategies: direct response marketing and brand awareness. Internet marketing can be used and benefited by any businesses to fulfill their direct response or branding […]

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Site Speed – A Factor in Google Algorithm

Nima Asrar Haghighi — Tue, 13 Apr 2010 06:05:01 +0000

Just 2 years after introducing Landing Page Impact on AdWords Quality Score, Google just announced that they are now using site speed as a factor in their search ranking algorithm. Currently, website speed does not have a huge impact on the ranking and still site relevance and backlinks are more important factors in SEO; however, […]

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Google Remarketing – Retargeting Strategies, Implementation & Reporting

Nima Asrar Haghighi — Sat, 10 Apr 2010 04:44:34 +0000

As I mentioned earlier, Google introduced its new Remarketing feature. Google remarketing (a.k.a remessaging) can be used to develop and implement different strategies such as: Retargeting all visitors to your site. For example, if you are an online publisher, you can choose to retarget those people who have visited your site and not subscribed to […]

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Social Media Statistics – Socialnomics

Nima Asrar Haghighi — Fri, 09 Apr 2010 04:24:44 +0000

There has been so many talks about social media and its impact on our society, businesses and marketing. Here are some interesting stats on social media gathered by Erik Qualman the author of socialnomics. Statistics presented in this video shows the amazing growth of social media websites such as Facebook, YouTube and Twitter.

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Google Introduces Remarketing Feature – Search Retargeting

Nima Asrar Haghighi — Mon, 29 Mar 2010 22:36:33 +0000

Being an innovator might not necessarily mean you will be successful. In order for an innovative product to catch on, the market should be ready for accepting the product and you need to have the marketing arm that can push the product. Yahoo was the first major search engine who got into behavioural marketing by […]

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AdWords Reach & Frequency Report

Nima Asrar Haghighi — Sun, 28 Mar 2010 03:12:14 +0000

One of the less frequently used yet useful reports provided by Google AdWords is Reach and Frequency report. If you advertise using placement-targeted campaigns, AdWords’ Reach and Frequency Performance report helps you see how many users saw your placement-targeted ads and how frequently they viewed them over a period of time. To generate this report, […]

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Measuring Display Banner Ads Performance – Google Campaign Insight

Nima Asrar Haghighi — Mon, 22 Mar 2010 05:44:29 +0000

Display Ads were among the first form of online advertising. Since marketers started utilizing Internet as a platform for promoting their products/services, banner advertising became popular. The rational was that if they can target websites that attract the same audience as theirs, they can reach their target market through contextual advertising. Banner ads have been […]

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Facebook & Omniture Join Forces to Provide Automated Media Buying & Optimization

Nima Asrar Haghighi — Mon, 08 Mar 2010 05:35:52 +0000

According to eMarketer, Facebook will surpass MySpace in terms of ad revenue this year, with Facebook expected to bring in $605 million in ad revenue compared to $385 million that MySpace is expected to nab. With such a phenomenal growth in audience and engagement metrics, there is no surprise many online marketers have their eye […]

The post Facebook & Omniture Join Forces to Provide Automated Media Buying & Optimization first appeared on SEM SEO Expert.

Click to Call: Google Mobile Advertising

Nima Asrar Haghighi — Wed, 03 Mar 2010 05:59:14 +0000

Google recently re-introduced its Click to Call ads feature. With the wide spread use of smart phones and the growth of mobile search, Google has decided to take another look at Click to Call advertising concept they introduced a couple of years ago. At the time, the focus was mostly on the desktop where calling […]

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Tracking PDF Downloads in Google Analytics

Nima Asrar Haghighi — Sun, 28 Feb 2010 23:48:09 +0000

Pageviews might not be all you care to measure using Google Analytics. You may like to measure the number of times your documents and files (PDFs, AVI, WMV) are downloaded. Google Analytics provides you with the capability to track clicks on file download links. Because these links do not lead to a pageview on your […]

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Google Search Query Report – Negative Keyword Generator

Nima Asrar Haghighi — Sat, 27 Feb 2010 03:42:17 +0000

Google AdWords offers a report called Search Query Performance report that can be a very powerful tool for improving your Google AdWords PPC campaign. As I mentioned in my previous post on keyword research, keyword selection can make or break a SEM campaign. You can utilize keyword research tools such as Wordtracker, Google AdWords keyword […]

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Twitter Ad Platform – Advertising on Twitter

Nima Asrar Haghighi — Thu, 25 Feb 2010 05:43:51 +0000

Twitter seems to have finally found a way to monetize its social media platform. Following their deals with Google and Microsoft to provide them with real time search, there are rumours that they are ready to launch their advertising platform. Google has been long a believer of ad relevancy and they pioneered the concept of […]

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Google Ad Manager is now DoubleClick for Publishers (DFP Small Business)

Nima Asrar Haghighi — Wed, 24 Feb 2010 04:21:16 +0000

Just received an update e-mail from Google regarding my Google Ad Manager Account. Since Google’s acquisition of DoubleClick back in 2008, they have made some improvements to Google Ad Manager to ensure easier and faster inventory and ad operations management. Google introduced their next generation of publisher ad serving platform – DoubleClick for Publishers (DFP) […]

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My Space in Real Time Search

Nima Asrar Haghighi — Wed, 24 Feb 2010 03:33:07 +0000

As I mentioned in my previous article on real time search, there would be more real time news feed added to the sources of real time search. Google just announced that starting this week, they added the content of My Space to real time search. Now Google provides a pool of news, photos and blog […]

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Real Time Search – Twitter on Search Engine Results Pages

Nima Asrar Haghighi — Tue, 23 Feb 2010 04:07:30 +0000

With the ever growing popularity of twitter and its role in providing real time news that search engines were not traditionally able to provide, Google decided to strike a deal with twitter and include real time search results on their SERPs (Search Engine Results Pages). Real time search is the new addition to the Google […]

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Impression Share – Google IS Report

Nima Asrar Haghighi — Sat, 20 Feb 2010 04:18:16 +0000

Have you ever wondered what kind of impression coverage (share of voice) you have on your Google AdWords campaigns? To help you get a better insight into your AdWords campaign`s share of voice, Google allows you run Impression Share reports both at the campaign and account levels. Impression share is a metric that represents the […]

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Google AdWords and Analytics Discrepancy on PPC Stats

Nima Asrar Haghighi — Mon, 15 Feb 2010 07:18:25 +0000

To ensure that you run effective SEM campaigns, you should take advantage of Web Analytics applications to better understand and optimize the performance of your campaigns. If you use Google AdWords to run PPC ads, you can easily integrate Google AdWords and Google Analytics by linking the two applications. However, you may find some discrepancy […]

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Google Analytics Tracking Cookies

Nima Asrar Haghighi — Sat, 12 Sep 2009 03:07:00 +0000

Cookies are small text data given to a web browser by a web server. The data is stored on a website visitors’ hard drive and is returned to the specific web server each time the browser requests a page from that server. Cookies are used by web servers to remember information from page to page […]

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Google Analytics – a Consultant Needed?

Nima Asrar Haghighi — Sat, 05 Sep 2009 19:10:00 +0000

I have previously written some articles on Web Analytics on topics such as Web Analytics & Cookies, Introduction of Google Analytics, improvement of website usability utilizing Web Analytics, SEO KPIs, Branding KPIs, and benefits of Web Analytics. Given the growing importance of web measurement and the fact that the aforementioned articles seem to be some […]

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SES 2009 – Search Engine Strategies Conference

Nima Asrar Haghighi — Sun, 31 May 2009 15:20:00 +0000

Time flies…June is around the corner and so is Toronto SES 2009. It is as if it was just yesterday, I attended SMX Search Analytics Toronto and exhibited at Toronto Search Engine Strategies Conference back in 2008. We will be again exhibiting at 2009 SES event which will be held at Sheraton Centre Toronto Hotel. […]

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Google Profiles – People Search Improvement or Social Media Supremacy?

Nima Asrar Haghighi — Sun, 26 Apr 2009 22:31:00 +0000

Google announced earlier that by enhancing Google Profiles they give people a greater control over their online profiles when somebody searches for their names on search engines. Google has already started showing Google profile results at the bottom of US search queries for people names. Currently only 4 profiles are shown for name-query searches. These […]

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SMX Search Analytics – Toronto

Nima Asrar Haghighi — Tue, 14 Apr 2009 19:38:00 +0000

After Danny Sullivan and Chris Sherman departed from Search Engine Strategies (SES) conference and expo series, initiated SMX Search Marketing Expo. SMX brings together some of the sharpest minds in the search engine marketing industry. Earlier in April, I attended Toronto SMX Search Analytics Conference and Expo. The purpose of Search Analytics is to provide […]

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Google Advertising – AdWords in a Nutshell

Nima Asrar Haghighi — Sun, 15 Feb 2009 01:20:00 +0000

Advertising on Google has become an important part of Internet marketing mix. Google AdWords can be marketers’ best friend. Whether you are looking to raise brand awareness, lunch a new product, generate more leads, increase traffic to your site or sell products and services online, Google pay per click advertising can prove useful. As I […]

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Most Popular SEM SEO Expert BLog Posts of 2008

Nima Asrar Haghighi — Wed, 14 Jan 2009 03:39:00 +0000

After a great and relatively long vacation in Dubai, I am back in Toronto. It’s the time to ponder how another year passed, what I have achieved and what I should plan for 2009. So, I reviewed 2008 traffic to the site. Here are the most popular blog posts: SEO KPIs How to Create XML […]

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XML Sitemap for Large Sites

Nima Asrar Haghighi — Sun, 07 Dec 2008 08:32:00 +0000

In my previous two articles (How to Generate XML Sitemap for Your Website and Submit XML Sitemap to Google, Yahoo and MSN), I explained how you can generate XML sitemaps and submit them to search engines. What if your website has a large number of pages? How do you create and submit XML sitemaps for […]

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Google AdWords Consulting Might Just Save Your Campaign

Nima Asrar Haghighi — Sun, 07 Dec 2008 03:56:00 +0000

If you have every used Google AdWords to run PPC advertising campaigns, you have noticed that Google AdWords has a very user friendly and intuitive PPC management interface. You can basically set up an AdWords account and send your marketing campaign live in a matter of hours if not minutes. However, running Google AdWords campaigns […]

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SEO Training in Toronto- Courses for Learning PPC

Nima Asrar Haghighi — Sat, 22 Nov 2008 22:53:00 +0000

With the growth of search engine optimization and marketing and the ever growing demand for SEM and SEO experts who could help augment online marketing campaigns, more marketing and web design professionals are looking for SEM (ppc advertising) and SEO training courses to learn about the latest search engine optimization & marketing techniques. As an […]

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Google Search Based Keyword Tool – SKTool

Nima Asrar Haghighi — Wed, 19 Nov 2008 03:23:00 +0000

Google just announced the introduction of its new keyword search tool. Google’s new free keyword suggestion tool is called Search-based Keyword Tool (SKTool or SbKT). Whether you use keyword research tools for SEO or PPC advertising using AdWords, YSM (previously Overture), MSN and adCenter, you can benefit from Google’s new and free keyword tool. The […]

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SEO vs. PPC Promotion Strategies

Nima Asrar Haghighi — Thu, 30 Oct 2008 05:06:00 +0000

Marketing SEO vs. PPC Promotion StrategiesSEO or SEM? This is a question you might have asked yourself. You have the budget to allocate either to SEO market your products and services or take advantage of PPC advertising to promote your website. When deciding on your marketing strategies, there are many factors that you need to […]

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Google AdWords & AdSense Pay Per Click Fraud Detection

Nima Asrar Haghighi — Sun, 12 Oct 2008 15:05:00 +0000

Just heard the latest news on Google PPC Click Fraud Detection and Prevention. Click Forensics announced that Google will be accepting click-quality e-reports generated by the Click Forensics’ Fully Automated Click Tracking Recognition (FACTr). This means that Google AdWords advertisers can now submit click fraud reports to Google in an automated fashion through FACTr click […]

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Not for Profit Conference – 2008 NFP Seminar by CMA

Nima Asrar Haghighi — Fri, 26 Sep 2008 02:11:00 +0000

I will be speaking at 2008 CMA Not-for-Profit Conference on October 7, 2008 here in Toronto. The objective of this seminar is to share with the non profit organizations ways to develop an inegrated marketing strategy and to showcase innovative concepts in the not-for-profit industry. The audience for this event will be marketing and management […]

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How to write & optimize Press Releases for Search Engines – SEO for PR

Nima Asrar Haghighi — Sat, 20 Sep 2008 21:09:00 +0000

Public Relations or PR is the practice of managing the flow of information, news and communications between a company and its stakeholders. Public relations – also referred to as PR (which is different from PageRank) creates exposure in credible third-party outlets and offers a third-party legitimacy that advertising or marketing may not have. PR can […]

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SEO Expert in Toronto – Hiring Again

Nima Asrar Haghighi — Mon, 04 Aug 2008 06:15:00 +0000

In my previous post, Professional SEO Specialist – Toronto, I mentioned that we were looking for SEO experts in Toronto to join our expanding team. We are hiring for another SEO expert again. Some of the qualifications we are looking for in the potential SEO expert we are planning to hire are: Research key words […]

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Search Engine Strategies (SES) Conference Toronto, 2008

Nima Asrar Haghighi — Fri, 20 Jun 2008 01:30:00 +0000

Earlier this week we exhibited at Search Engine Strategies Conference here in Toronto. SES Toronto was held in Metro Convention Centre. The exhibition hall was busier than last year. Our booth specifically had a very good traffic as I was offering a quick 15-minute evaluation of search engine friendliness of the visitors’ sites. Overall, 2008 […]

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Tirgan Festival – Persian Cultural Event in Downtown Toronto

Nima Asrar Haghighi — Tue, 10 Jun 2008 01:37:00 +0000

Recently, I volunteered to help the organizers of Tirgan Festival, a Persian event that will be held in Toronto (Harbourfront Centre) in July 17 – 20, 2008. Tirgan festival presents Iranian art and culture through a four-day cultural festival in Toronto. The event makes a deliberate effort to include contributions from various ethnic groups in […]

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Landing Page Load Time Added to AdWords Interface

Nima Asrar Haghighi — Sat, 17 May 2008 16:07:00 +0000

As I mentioned in my earlier article, Landing Page Load Time Impact on Google AdWords Quality Score, Google announced that “landing page load time” would be added to the factors influencing Quality Score. Even though it will not be enforced until mid-June, Google announced the landing page load time is now added to AdWords interface […]

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Google goes Social with Google Friend Connect

Nima Asrar Haghighi — Fri, 16 May 2008 03:20:00 +0000

Earlier this week, Google announced a preview release of the newest addition to its product mix, Google Friend Connect, a service that helps website owners grow traffic by enabling sites on the web to easily add social features to their websites. By offering Friend Connect, which can be added to a web property by simply […]

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Landing Page Load Time Impact on Google AdWords Quality Score

Nima Asrar Haghighi — Tue, 08 Apr 2008 00:45:00 +0000

Google announced recently that they Will soon incorporate “landing page load time” as a factor to their Quality Score formula. Load time evaluation will be added to the keyword analysis tips on AdWords interface. Quality Score has always been treated as black box and there has not been much transparency around it (for the obvious […]

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LinkedIn Launches Company Profile

Nima Asrar Haghighi — Fri, 28 Mar 2008 04:08:00 +0000

Have you ever wondered how to use LinkedIn? Asked yourself whether you should join another Social Network? Is LinkedIn just another network marketing Website? Well, you are probably not alone! With so many social networking sites why should you bother joining LinkedIn? LinkedIn can be used for many purposes. It can be a simple way […]

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One Degree to Create Canadian Blogroll

Nima Asrar Haghighi — Thu, 21 Feb 2008 23:11:00 +0000

One Degree, the Canadian blog on digital marketing and social media for Canadian marketers, has initiated the process of creating a blogroll of Canadian blogs that lists marketing, PR and digital communication blog rolls. In the absence of a comprehensive directory of Canadian blogs, this is a great move. If you are a marketer blogging […]

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How to Generate XML Sitemap for Your Web Site

Nima Asrar Haghighi — Wed, 20 Feb 2008 02:41:00 +0000

In my earlier on XML Sitemap, I explained how you can make sure search engines such as Google, Yahoo and MSN find your XML Sitemap by referring to it on robots.txt file. Recently MSN launched its own version of webmaster tool, Live Search Webmaster Center. It allows webmasters submit their XML Sitemap to MSN Live […]

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Toronto SEO Copywriters & Search Engine Optimization

Nima Asrar Haghighi — Wed, 13 Feb 2008 04:04:00 +0000

Writing for the Web was once just about writing a content that grabs the attention of Internet surfers. However, as SEO is getting more and more attention by Internet Marketers, website copywriters should also keep search engines in mind while writing content. This has created a new industry and you can see many Toronto companies […]

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KPIs for Measuring SEO Success

Nima Asrar Haghighi — Fri, 25 Jan 2008 23:26:00 +0000

Measuring the success of Search Engine Optimization process for a website beyond the ranking reports is a must. SEO experts do their best to optimize sites for high rankings for keywords with high effectiveness index. However, with the new developments in search personalization, relying only on ranking reports to evaluate the effects of organic search […]

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Google Wages War against Paid Text Link for SEO

Nima Asrar Haghighi — Sun, 18 Nov 2007 22:19:00 +0000

After months of speculations about Google punishing sites that sell links and discounting the value of paid text links for SEO purposes, Matt Cutts from Goolge revealed that they see paid links against their terms and conditions and quality guidelines. Here is a video from an interview Danny Sullivan did with Matt Cutts in SMX […]

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Link Building Strategy – Are blogs treated differently?

Nima Asrar Haghighi — Sun, 11 Nov 2007 21:08:00 +0000

If you have ever thought of doing SEO (Search Engine Optimization) for your company’s website, you have probably heard of building reciprocal and one way links to your site. Weather you conduct SEO in house or outsource it you cannot afford to overlook an advanced link building program. While working on your backlinks you need […]

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SEM Expertise Needed to Be an SEM Specialist

Nima Asrar Haghighi — Sun, 09 Sep 2007 20:01:00 +0000

One of my responsibilities is to develop SEM Experts in house. To do so, it is important to understand what expertise a SEM specialist needs to have in order to be successful. SEM expertise required can be determined by looking closely at the search engine marketing process. The first step in designing a search marketing […]

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Personalization & Google Universal Search Optimization

Nima Asrar Haghighi — Sat, 21 Jul 2007 14:57:00 +0000

On the second part of my article on One Degree, Personalization and Universal Search Optimization, I covered different tactics and strategies on optimization of a website for personalized Universal search. I argued that the first step in optimization is to make sure your site has a wide reach and has high visibility. Some of tactics […]

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Optimizing for Personalized and Universal Search

Nima Asrar Haghighi — Sat, 07 Jul 2007 19:32:00 +0000

I recently wrote an article on how to optimize your web site for personalized and Google universal search. I have tried to analyze the impact of personalized search and universal search on Search Engine Optimization. The article is going to be posted in four parts on One Degree. You may read the first part at […]

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Should You Outsource SEO / SEM Services?

Nima Asrar Haghighi — Sat, 09 Jun 2007 23:45:00 +0000

If you are asking yourself whether outsourcing SEO / SEM services is the right decision, you are already ahead of the curve. Why? Because the chances are many of your competitors do not even know about search engine optimization and marketing. You have recognized the benefits of optimizing your site for search engines and positioning […]

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Public Speaking – Maximize Your Magazine’s Online Presence

Nima Asrar Haghighi — Thu, 07 Jun 2007 03:00:00 +0000

Yesterday, I presented at 2007 Magazines University – The Magazine & Internet Publishing Conference together with Don and Debbie. The topic of the presentation was Maximize Your Magazine’s Online Presence. The presentation covered topics such as Search Engine Optimization, Search Engine Marketing, Blogs, Social Networks and viral marketing. The objective of the presentation was to […]

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Submit XML Sitemap to Google, Yahoo and MSN

Nima Asrar Haghighi — Sat, 14 Apr 2007 23:29:00 +0000

As part of their quests to provide their users with the most accurate answers, search engines such as Google and Yahoo have been trying to gain a better understanding of site and link structures. Google introduced its Webmaster tool, Yahoo introduced and enhanced its Site Explorer and MSN provided Live Webmaster Center. These tools help […]

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Benefits of Web Analytics

Nima Asrar Haghighi — Sun, 18 Mar 2007 04:52:00 +0000

In my previous post on Web Analytics (Back to the Future), I mentioned that more companies are embracing Web Analytics. Web Analytics involves TQM, testing and incremental improvements. Whether you are a Web Analytics Company in Toronto or you are an in-house Web Analytics Manager, you will need to work with so many stakeholders in […]

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Back to the Future

Nima Asrar Haghighi — Sun, 04 Feb 2007 04:09:00 +0000

Recently, I went to visit my family back home. It was a great trip and I enjoyed the time I spent with my family and the friends some of whom I had not seen for over 8 years. This trip had another advantage. It reminded me of where I started and how I got to […]

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Meme Blog Tag – 5 Things Internet Meme

Nima Asrar Haghighi — Tue, 26 Dec 2006 01:24:00 +0000

Meme, a phrase coined by Richard Dawkins, refers to a unit of cultural information transferable from one mind to another according to Wikipedia. I first experienced meme as a kid when I was in the elementary school by receiving a chain letter in which I was asked to pass it on to a number of […]

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Keyword Research for Web Marketing, SEO and PPC

Nima Asrar Haghighi — Sat, 16 Dec 2006 13:19:00 +0000

With more and more people using search engines to search for the products and services they need, making sure your website appears on top of search engine results is becoming crucial. However, as you are usually limited in the number of keyword phrases that you can optimize a site for, the question is which keyword […]

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The Long Tail! Is it for everybody?

Nima Asrar Haghighi — Tue, 05 Sep 2006 02:17:00 +0000

The long tail slipped from the world of statistics to the online marketing world when Chris Anderson wrote an article in Wired magazine in 2004. The Long Tail is now a bestseller book flying off the shelves in bookstores. The promise of the book is that the ability to offer vast choice is causing businesses […]

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Customer Retention Strategy – Cost of Increased E-mail Frequency

Nima Asrar Haghighi — Mon, 21 Aug 2006 01:57:00 +0000

Kirill Popov and Stefan Pollard have written two articles (1 & 2) on the cost of increased e-mail frequency. The articles argue that e-mail frequency is an important issue which can affect the bottom line of marketers both in short and long run. If e-mail frequency is low, marketers will face the cost of lost […]

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Search Engine Strategies – San Jose – 2006

Nima Asrar Haghighi — Thu, 17 Aug 2006 00:47:00 +0000

Last week I got the chance to go to California to visit my family and attend the Search Engine Strategies conferences. The major difference with the conferences held in Toronto was the size of the event. It was a great opportunity to refresh the memory with best practices and observe the latest trends in the […]

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Professional SEO Specialist – Toronto

Nima Asrar Haghighi — Wed, 16 Aug 2006 23:29:00 +0000

After almost two months of preparation, we officially launched our Search Engine Marketing Company in January of 2006 with the objective of becoming the best and largest Canadian Search Engine Marketing firm. It definitely was not an easy target given the fact that we had to start everything from scratch, designing our SEO & SEM […]

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Google AdWords Qualified Professional

Nima Asrar Haghighi — Fri, 28 Jul 2006 20:08:00 +0000

I had been thinking about taking the Google AdWords exam for a while. However, I was always saying to myself, I knew the program inside out there was no need for me to take the exam. Nonetheless, being somebody who loves new challenges, to test myself, I finally freed some time off my busy schedule […]

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To Brand or To Measure: That is the Question, or Is It?

Nima Asrar Haghighi — Sun, 02 Jul 2006 02:39:00 +0000

As I mentioned in my earlier post (Interactive Marketing Speaking Engagement), I had a presentation on the topic of search engine marketing in Canada. The event topics were more targeted toward direct marketing and direct response. However, among attendees there were some very sharp people with branding background. Not surprisingly, a debate was going on […]

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Interactive Marketing – Speaking Engagement

Nima Asrar Haghighi — Sat, 08 Apr 2006 13:19:00 +0000

On May 31, 2006, I will be presenting at Interactive Marketing two-day conferences here in Toronto. The event is organized by OpenDialogue. It covers various topics including search engine marketing, branding, e-mail marketing, word of mouth, and podcasting. I will be co-presenting with Don Lange. Our presentation will cover search engine marketing in Canada, its […]

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Interactive Marketing Event – ad:tech – Impact

Nima Asrar Haghighi — Mon, 03 Apr 2006 03:13:00 +0000

Last week I had the chance to attend the interactive marketing event held in Toronto by ad:tech. The seminars were covering topics such as search engine marketing, search engine optimization, affiliate marketing, e-mail marketing, web analytics and web design best practices. The keynote was delivered by Jim Sterne, founding director and president of Web Analytics […]

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Web Site Usability: To Blink or To Think, That is the Question!

Nima Asrar Haghighi — Sun, 19 Feb 2006 07:17:00 +0000

I don’t know if you have ever read the book entitled “Blink” by Malcolm Gladwell. It is another master piece from the author of “The Tipping Point.” One can extend Gladwell’s books to sociology, business, marketing or even one’s personal life. Gladwell, in his book Blink, implies that the people make a decision in a […]

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Christopher Leadership Course Graduation

Nima Asrar Haghighi — Fri, 13 Jan 2006 05:06:00 +0000

Just recently finished the Christopher Leadership Course on Public Speaking. It was a very interesting and useful course. I had fun and really enjoyed it. Here is a picture of me and my instructors whom my thanks go to. Nima

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Bid Jamming – Not So Sweet a Jam!

Nima Asrar Haghighi — Fri, 30 Dec 2005 01:46:00 +0000

Bid Jamming refers to a practice that came to existence short after Overture offered its bid management tool. Now called YSM, Overture’s bid management tool shows online advertisers how much their competitors bid for a particular phrase. This tool soon proved to be a double-edged sword for search engine marketers. Utilizing bid management tools, SEMs […]

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Google Analytics – Is Google Changing the name of the game?

Nima Asrar Haghighi — Wed, 16 Nov 2005 12:50:00 +0000

Google just recently rebranded the Urchin Web Analytics Service as Google Analytics. Evenbetter they now offer it for free. But what this revolutionary move means? The launch of Google Analytics affects small-businesses and enterprise marketers, Web Analytics Companies, other search engines (Yahoo, MSN, Kanoodle), and definitely Google’s bottom line and future. Small-business Marketers now have […]

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Are Cookies treated fairly?

Nima Asrar Haghighi — Wed, 02 Nov 2005 11:30:00 +0000

Are cookies treated fairly? That is the question we need to ask ourselves. Nearly 40 percent of respondents to recent study on cookies conducted by JupiterResearch in April said they trash cookies monthly. This number is big enough to make Web analytics, Internet marketing and affiliate marketing industries worried. It means that the measurements on […]

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Yahoo Search – Site Explorer

Nima Asrar Haghighi — Fri, 30 Sep 2005 10:54:00 +0000

Yahoo Search rolled out its Site Explorer tool. It allows you to check which pages of a site are indexed by Yahoo search engine. It might seem that it does not add much value as it was already possible to do so through their advanced search features. However, there is much more into it, especially […]

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RSS Explained

Nima Asrar Haghighi — Thu, 22 Sep 2005 11:24:00 +0000

Well, I started implementing RSS feeds to make it easiers for my viewers to get access to my Internet Marketing, SEO and SEM blog content. However, I thought what if some visitors are not yet familiar with RSS. How would they benefit from it? That is why I decided to post a short description on […]

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AOL Dilemma – Google or MSN?

Nima Asrar Haghighi — Tue, 20 Sep 2005 11:29:00 +0000

Well, I told you the search engine battlefield is getting interesting! It is speculated that Google has started talks with Time Warner to bid on AOL as a preemptive measure. The AOL and MSN merger could be a blow to Google’s market share and revenue – Google generates more than $350 million revenue annually from […]

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MSN & AOL vs. Google & Yahoo

Nima Asrar Haghighi — Mon, 19 Sep 2005 11:18:00 +0000

There are so many speculations on the confidential talks between Microsoft and Warner Brothers on the possible cooperation of MSN and AOL web properties in order to create a new or collaborative portal and messaging service. This could help AOL & MSN to compete fiercely with big guys: Google and Yahoo. This could be especially […]

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Search Engine Marketing Inc.

Nima Asrar Haghighi — Sat, 10 Sep 2005 17:51:00 +0000

I have just started reading a new book on SEO & SEM entitled Search Engine Marketing Inc. by Mike Moran and Bill Hunt. It is by far one of the best books I have ever read on the subject. It is well organized and covers topics such as setting website goals, keyword research, optimizing content, […]

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MPORT – Affiliate Marketing Program

Nima Asrar Haghighi — Tue, 06 Sep 2005 13:51:00 +0000

As I mentioned in my earlier post, MPORT, a new revenue share network, has joined the league of affiliate marketing companies. MPORT is a new addition to AzoogleAds advertising solutions family and is set to provide an affiliate marketing network that serves merchants of all sizes. MPORT’s affiliate marketing program provides merchants with a new […]

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MPORT – Revenue Share Network

Nima Asrar Haghighi — Tue, 23 Aug 2005 13:39:00 +0000

A new affiliate marketing network has been launched. Merchants of all sizes may use this robust Revenue Sharing Network to generate leads or/and sales. For more information on MPORT, you may visit http://www.mport.com/. In the future posts, I will further discuss about this new Internet marketing affiliate program.

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Project Management Certification

Nima Asrar Haghighi — Wed, 13 Jul 2005 04:12:00 +0000

Well, Yesterday, I received a package in the mail…..I was wondering what it could be…..Yes…It was my certification posted to me. Now I have piece of paper in my hand that reads “Project Management with Honors“! Another brick in the wall ! Some ask me what exactly I am looking for…..Being an Electrical Engineer, MBA, […]

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AdSense for Feeds

Nima Asrar Haghighi — Tue, 31 May 2005 04:01:00 +0000

Google has now launched the beta version of its AdSense for feeds. This program works like the AdSense program and delivers contextually targeted advertising through RSS feeds. With this move, Google would create more opportunities for its advertisers as well as more revenue potential for its publishers and of course Google itself. Given the popularity […]

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Day 2 of Search Engine Marketing & Optimization Expo

Nima Asrar Haghighi — Sat, 14 May 2005 14:54:00 +0000

As I mentioned in my earlier post, I attended the second day of SES conference. I did not attend the first day as most of the topics covered on that day were very basic. On May 5, the topics were more about SEM and its dynamics. I selected the following sessions to attend: Perfecting Paid […]

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