.

Then Aaron, Jessica and Virginia look at ways to help your Facebook content be visible in the Top News Feed.

Julie Joyce, co-founder of link building and social media marketing company Link Fish Media, Link Week columnist at Search Engine Land and blogger at SEO Chicks, talks about tactics for link building on a budget, the lasting effect of a good reputation, and how to deal with the long life cycle of link building when clients expect results.

Then Aaron, Jessica and Virginia look at the ongoing tech war between the Webs superpowers: Google, Facebook, Amazon and Apple.

Then Virginia talks to SEOToolSet training attendees at Septembers course in Simi Valley, CA. She talks to Stirling Flynn, director of technology at Living on the Edge; Chase Anderson, marketing analyst at Belcaro Group Inc., and Allison Kulage and Rebecca Huber, president and director of client services at Bare Knuckle Marketing.

Then Marty Weintraub, president of aimClear and author of Killer Facebook Ads, talks shares some practical and tactical advice for advertising on Facebook.

Then Aaron, Jessica and Virginia discuss the interplay between social, local and mobile marketing online.

Jessica, Aaron and Virginia examine the Google acquisition of Zagat and what that means for local search, as well as Bing and Twitters renewed partnership and what that means for social search.

Plus guest Mark Knowles, president and CEO of Pixelsilk, talks about the challenges and opportunities of multisite management.

Will Eisner and Jason O’Hare of WordStream talk to Virginia about their recently released AdWords Performance Grader.

Finally, Andrew Goodman, founder and principal at Page Zero Media and author of Winning Results with Google AdWords, discusses the effects of the Yahoo!-Bing paid search alliance on search engine marketers, and whether the partnership was an improvement for practitioners.

Plus, Jessica interviews Crosby Noricks, senior social media strategist for Red Door Interactive and creator of the award-winning blog, PR Couture.

Scott Fowles, an SEO analyst at Bruce Clay, Inc. and an evangelist for conversion rate optimization, talks to Virginia about some tips he has learned that may help a site optimize its conversions.

Jessica and Bruce chat about all the great feedback Bruce Clay, Inc. has been receiving on its one-day SEO training at the conferences.

Finally, Susan welcomes SEO analyst Scott Fowles, and senior SEO analyst Bradley Leese to discuss recent changes to the Google keyword tool.

Also Jim Sterne, Chairman of the Web Analytics Association and Founder of the eMetrics Marketing Optimization Summit, tells us how the events reflect the needs of todays marketers working in tough economic circumstances. People are looking for practical and hands-on tips for making analytics work for them. Value is also being assigned to the measurement of conversion assists and measuring offline efforts.

From December 2008, Virginia speaks with Matt Cutts, head of Googles Webspam Team. As a major spokesperson for Google within the SEO community, Matt discuses the increasingly important algorithm factors, Web 2.0 technologies that Google is working toward indexing, how purchased links are handled, spam concerns, the dropping value of rankings, and upcoming online trends.

Then from July 2009, Virginia sits down with BCI senior SEO analyst Bradley Leese to talk about his research into the differences and correlations between Google’s algorithm update Mayday and infrastructure update Caffeine.

Virginia talks to Mark Robertson of ReelSEO.com about the going evolution of video optimization and marketing. Virginia also gives her goodbyes as she makes her final appearance on SEM Synergy.

Brent Rangen, owner of Optimize Guyz and the winner of the Small Biz Discovery Contest, then talks to Virginia about his recommendations for small business SEO and his takeaways from SES San Francisco.

Finally, Susan, Paula and Virginia discuss Google’s algorithm change which seeks to deliver on a user’s intent to receive multiple results from a single domain.

BenHuh of Cheezburger Network talks communities and startups with Virginia, including tailoring content and creating a successful startup like the Cheezburger Network.

Finally, Bruce Clay Account Manager Derrick Gross, Kate Gamble from Bruce Clay Austraila and Alessandro Agostini, Managing Director Bruce Clay Europe, continue the International SEO discussion.

Joshua Titsworth, digital marketing specialist at science search engine Innovadex, talks to Virginia about his experience with personal branding and influence generation among the search marketing industry.

Maryann, Susan and Virginia round out the show with a look at how failure is a helpful tool in the journey toward success.

In-house SEO strategist Jessica Bowman discusses her participation on the BlueGlass LA panel on InHouse Search Engine Optimization.

Finally, Virginia, Susan and Maryann discuss Who Wins from the Verizon-Google Legislative Framework for Net Neutrality.

Andy Liu, co-founder of BuddyTV and an angel investor, then talks to Virginia at the BlueGlass LA conference.

Finally, best practices and search engine guidelines apply to nearly every business and act as the launching platform for ambitious and innovative offerings. So what is an SEO to do when a client scoffs at best practice recommendations? Daerick, Susan and Virginia consider the options.

Neil Patel, co-founder of 2 Internet companies: Crazy Egg, and KISSmetrics, discusses the differences of passion and success, and how they do go hand in hand.

Finally, How successful has the Old Spice Viral Video Campaign done for the product and its marketing effort and sales turnaround.

Bruce Clay Senior SEO analyst Bradley Leese discusses the effects of websites as a results of the Mayday and Caffeine Updates.

Mobile technology and marketing specialist Michael Martin then talks to Virginia about the changing mobile market, the options available to consumers and the opportunities opening up for marketers.

Jessica, Susan and Virginia then critique a number of popular services which have undergone redesigns recently.

Then Jessica, Susan and Virginia take a closer look at location-based services — how theyre used and the opportunities for marketers.

Bruce, Susan and Virginia also review what Matt Cutts discussed during his You and A session at SMX Advanced.

Brent D. Payne, SEO Director of Tribune Company discusses talk about incentives that encourage content producers to embrace SEO, as well as the constant challenge to evolve along with Internet use, which is currently shifting toward mobile devices and apps, rather than reacting too late.

Then Virginia talks to SEO Bradley Leese about how mobile and tablet computing devices, like this weeks demonstration of the iPhone 4 at the Apple Worldwide Developers Conference, continues to the change the way people interact with the Web.

Virginia also speaks with MySpace Senior Online Marketing Manager Tony Adam about his presentation at Search and Social Summit about In-House SEO Strategy.

Eric Enge, president of Stone Temple Consulting and a writer at Search Engine Watch and Search Engine Land, then joins the show to talk about changes to local search and small business SEO. Eric’s recent interview with Google Locals director of product management highlights some helpful information for small and local businesses. Google Places, the newly renamed Google center for businesses online, has launched many new features, including Place Pages. Eric explains some of the advantages of Place Pages and gives his top recommendation for small business listings.

Virginia, Susan and Maryann continue the small business conversation with local search SEO strategies. Small businesses have an opportunity not available to larger organizations because local businesses can reach out to their community for links. Small businesses don’t necessarily have to represent themselves online as such because some can serve consumers across the nation from a small office. However, a survey by the Pew Research Center for the People and The Press found that small businesses are the institutions most trusted by Americans today, so small businesses might do well to use their community orientation to their advantage.

David Turner, technical lead of Facebook marketing firm Brand Glue, talks to Virginia about Facebook news feed optimization and ways to engage users to become fans on the social network.

Then Aaron, Susan and Virginia consider the effect of W3C validation on search engine optimization.

Twitter is becoming further integrated into search results, and Bruce, Susan and Virginia start the show by discussing newly released Twitter-based search features.

Virginia interviews Dave Snyder, CEO of Second Step Search and co-founder of Search and Social, about the upcoming Search and Social Spring Summit in May.

Then Susan, Virginia and Michael revisit site speed and the Google Analytics blog’s reminder that asynchronous tracking is a faster way to include Google Analytics tracking on your site.

The Bruce Clay team take a high-level view of the marketing big picture and discuss the recent launch of the Apple iPad and how it might be worth an SEOs time to consider optimizing their content for the device.

Tracy Falke, who runs Content, SEO, SEM, and Social for Freestyle Interactive, a UK-based communications agency, then talks to Virginia about how to automate Twitter while maintaining a human touch.

Then Virginia, Susan and Daerick Gross explore some of the recent headlines in search and social, including the YouTube Redesign with the inclusion of Community Pages.

Virginia, Allen and Paula also look back on the Eric Enge interview with Google Senior Engineer Matt Cutts.

Also, Virginia speaks to Rhea Drysdale of Outspoken Media on her efforts that led to the legal defeat of the SEO trademark.

Shannon Poole, who has joined Bruce Clay for business development, talks to Virginia about her social media strategy for developing business, especially at conferences like the upcoming SMX West.

Then Susan, Virginia and Bradley examine Internet giant Google’s latest foray into the social space, Google Buzz.

Des Odell, director and co-founder of Bruce Clay Australia, jumps in to share lots of news coming out of the office in Sydney.

Finally, Bradley, Susan and Virginia then take a closer look at the SEO Factors and Trends Report.

Chris Sherman then joins the program to share insight into the direction and offerings of the Search Marketing Expo Conference Series this year.

Finally, Susan, Virginia and Michael consider the criteria for deciding whether or not a training or education event is right for you.

Eric Ward, a link marketing specialist with a reputation as Link Moses, joins Virginia to talk about link building in 2010.

Susan, Virginia and SEO analyst Maryann Robbins talks about the SEO communitys priorities, based on the results of an informal survey on the Bruce Clay blog.

Then Bryan Eisenberg, best-selling author of several books on Internet marketing and number five on Invesp.nets list of the most influential online marketers of 2009, talks to Virginia about his recommendations for Internet marketing in the new year.

Finally, Susan, Virginia and SEO analyst Maryann Robbins take a look at ways to brainstorm new content ideas as well as ways to identify content holes on a site.

Tamar Weinberg, a writer and consultant specializing in social media marketing, then talks to Virginia about her book The New Community Rules: Marketing on the Social Web.

Finally, Susan and Bradley join Virginia in exploring the contents of The New Community Rules, focusing in on the appendix The Ultimate Social Media Etiquette Handbook.

Then Paula Allen, Susan Esparza and Virginia Nussey look at the 2010 digital marketing trends compiled by Last Exit, plus learn some advice on fighting for and setting an SEO budget for the new year.

Wrapping up the last show of the year, Susan, Virginia and Michael Terry look back on what they consider the biggest milestones of 2009.

Bruce Clay, Inc. PPC analyst Jim Stratton then joins Virginia to talk about his recommendations for using broad match in AdWords campaigns.

Finally, Jim and Virginia look at an often-overlooked metric of pay per click advertising, revenue per click.

Plus, Virginia welcomes multinational search marketing expert and cohost of the WebmasterRadio.FM podcast Search Cowboys, Bas van den Beld, to talk about understanding the search economy in light of historical events.

Ben Behrouzi, CEO of LeapFish, talks to Virginia about the need for far-reaching, relevant and customizable aggregation of data, including rich media, social and real-time content.

Topher Kohan, SEO Coordinator at CNN, then talks to Virginia about the news organization’s newly redesigned Web site. One of the most notable enhancements to the design is the prominence of video, and Topher shares his thoughts on why video is such an important site element today. He also gives his tips on how to involve SEO in online initiatives from the ground up as well as how he has been able to evangelize on behalf of SEO within the large media organization.

While CNN is one of the first to focus on video integration on the site, they aren’t the only one that has prioritized videos online. TurnHere, an online video advertising and production company, recently conducted a survey on trends in online video among brands and marketing agencies. Susan doesn’t take the survey at face value because TurnHere provides online video marketing services. However, useful lessons are contained in the insights about top reasons brands develop online video and what prohibits some companies from creating online videos.

Virginia talks to Heather Lloyd-Martin, president and CEO of Success Works, about how psychology of a target audience should be considered when creating persuasive copy.

Bruce and Michael add their two cents to the SEO copywriting discussion, considering how on-page content is the lifeblood of a Web site.

Craig shares highly-actionable tactics for a query-based approach to PPC as well as insights about the state of many organization’s search campaigns and a synergistic approach to SEO and PPC.

Mike offers up his tips for making connections and getting information from leaders of the Internet marketing space.

Topher Kohan, SEO coordinator at CNN.com, talks to Virginia about the technology we need to do our jobs and live our day to day lives.

Then, Dr. Ralph Wilson talks to Virginia about holistic online marketing, small business e-commerce marketing, the challenges of PayPal, as well as his recommendations for e-commerce marketing for the holidays.

David Szetela, CEO of Clix Marketing and host of WebmasterRadio’s PPC Rockstars, comes on with his recommendations for PPC management leading up to the holidays.

Plus, Aaron Landerkin, Bruce Clay, Inc.’s IT Manager and lead developer of the SEOToolSet, talks to Virginia about the new SEOToolSet tools that were demonstrated at the show. Then Bruce, Robert and Virginia discuss Google Caffeine.

Next Reid Wakefield of Century Interactive (providers of Call Measurement, Click Measurement and Audiotext services) discusses their current marketing campaign, StupidSEM.com

Finally, Jamie Smith, President and CEO of Engine Ready discusses some landing page studies conducted by their research team.

Gina Poole, vice president, IBM Software Group Marketing 2.0, then talks to Virginia about the subject she’ll be exploring in her panel, The View From the CMO’s Office.

SEO and social media marketer Dana Lookadoo then talks to Virginia about how to use real-time search as a marketing advantage.

Virginia then talks to Tomasz Imielinski, executive vice president of technology at Ask.com. Tomasz explains the effort he’s leading at Ask to continually develop their proprietary semantic technology.

Colby Atwood, president of the media research company Borrell Associates, talks to Virginia about the independent research his firm has conducted on the subject.

Finally, SEM analyst at Bruce Clay, Inc., Jim Stratton makes his premiere on the show. Jim, Susan and Virginia talk about analyzing the lifetime value of pay per click customers.

Stefan Weitz, Director of Bing, talks about the shift of Microsoft Live to Bing, from the analytics to the changes made to their webmaster central.

Larry Kim, founder and vice president of product development at WordStream, offers pragmatic suggestions for improving inbound marketing efforts.

Virginia speaks with the CEO of Enquisite Richard Zwicky about data visualization its needs and benefits.

Plus, Link building expert Todd Malicoat, aka Stuntdubl, talks to Virginia about his recommendations for link development.

Virginia then talks to Barbara Baker, of Kolbe Market Consultants, about the search evolution and what the search future may hold.

Plus, Christopher Hart, Bruce Clay, Inc.’s director, Eastern Region Operations, then talks to Virginia about SEOToolSet Training on the East Coast.

Plus Virginia speaks with Tim Kendall, director of monetization at Facebook, about Facebook Advertising.

Susan, Scott and Virginia also discuss Matt Cutts response to a question on Social Media and it relevance to Google.

Brent D. Payne, SEO specialist and manager for Tribune Interactive, talks about the Big Watah grassroots campaign and some of the lessons he took away from SMX East.

Martin explains his findings on Google Suggest and how the feature can harm online reputations by bringing up negative query suggestions.

Some of the donts include Don’t ignore or avoid social media. Don’t fake it or leave your profile bare. Don’t try to control the conversation. Finally, Don’t be obvious in your self promotion.

Virginia talks to Vanessa Fox, best known for her role in developing Google Webmaster Central and expanding the Google Webmaster Guidelines, about what developers need to remember about Google’s new Flash crawling ability, as well as her thoughts about redirecting the black hat/white hat debate. She also explains what she’s doing to help coordinate developer sessions at SMX East.

Virginia then talks to Bruce Clay, Inc. Account Manager Daerick Gross about project management over the life of a search marketing campaign

Also Virginia speaks with Jonathan Dingman, author of Google Inside, for a look at recent developments of Google and, another of Jonathan’s topics of interest, WordPress.

Also, Matt McGee, creator and author of Small Business Search Marketing, talks to Virginia about how his blog has helped him gain feedback and insight into a new book he wrote about the rock band U2. Finally, Susan and Virginia offer some things to keep in mind when optimizing for local search.

Bruce also interviews one of the newest members of Bruce Clay, Inc., Chris Hart, Director, Eastern Region Operations.

Bruce talks to Dr. Ralph Wilson about his latest book on landing page optimization, the third edition of How to Develop a Landing Page.

In a special report to SEM Synergy, Bruce Clay, Inc. IT Manager Aaron Landerkin gives Bruce and the audience a rundown of the Omniture training he recently attended.

Also, Robert speaks with Adam Audette of AudetteMedia and moderator of the Internet marketing discussion list, LED Digest about the value of email discussion lists, the relevance of email marketing, and common mistakes companies make in their email marketing campaigns.