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html{background-color:#efefef;}section{margin:0px;}</style><title>Advertising the Urban Hotbed locally to tourists and the local crowds</title></head><body><a name="top" tabindex="001" title="" id="acclink"/><div id="maincontent"><div id="garage"><form enctype="application/x-www-form-urlencoded" autocomplete="off" name="linbox" method="post" action="https://urbanhotbed.eu/Welcome-to-the-Urban-Hotbed.html" accept-charset="iso-8859-15" class="off" id="linbox"><a title="Close" accesskey="l" tabindex="0" id="linclose">╳</a><h5>Insider’s Corner</h5><input placeholder="username" autocomplete="username" type="text" id="Ecom_User_ID"/><input placeholder="username" autocomplete="username" type="text" id="Ecom_User_ID2"/><input placeholder="password" autocomplete="current-password" type="password" id="Ecom_User_Password"/><input value="Join in" type="submit" id="sendLogin"/><a title=" Curious ? " accesskey="l" tabindex="0" href="mailto:curiosity@urbanhotbed.eu?subject=I%20wannabe%20an%20Insider&amp;body=This%20is%20why%E2%80%A6" rel="canonical" id="hotcorner">How‑to<br/>become an<br/>Insider</a></form></div><main><h1 id="CallOut">Get Down To The City !!</h1><section id="teasebar"><h6>Urban Hotbed is steroids for urban life – a turbo boost to <a title=" Creative New Ideas For Businesses " href="Food-and-Beverage-Marketing-Service.html">food outlets</a>, <a title=" “City” as a Service " href="Local-Marketing-Success-Defining-Business-Improvement-District-Performance.html">local initiatives</a> and <a title=" Data Endpoint empowering Your Products " href="API-SOA_SaaS-for-Agencies.html">digital service providers</a>.</h6></section><section class="glon" id="headliner"><img srcset="images/urbanHOTBED/home/Ideen-Marketing-Gastronomie_Teaser@2x.jpg 2x, images/urbanHOTBED/home/Ideen-Marketing-Gastronomie_Teaser@3x.jpg 3x" lowsrc="images/urbanHOTBED/home/Ideen-Marketing-Gastronomie_Teaser_lowres.png" src="images/urbanHOTBED/home/Ideen-Marketing-Gastronomie_Teaser.jpg" height="320" width="480" alt="Waiter in a restaurant serving his guests a delicious pasta meal." id="hlpic"/><h2>Hospitality: Mobile Marketing For Small Businesses</h2><p>Almost 35 million of German cityzens rely on mobile devices to run their daily lives. We enable the “Mobile Many” to become your customers anywhere on the move.</p><figure class="acButRED" id="hlbutt"><a href="Food-and-Beverage-Marketing-Service.html" class="off" id="hotbutt1">Approaching Guests Directly<br/><span>– with free guide download –</span></a><figcaption class="byhand">New Edition 2018!! <span class="warr">⤻</span></figcaption></figure><h6>About to push forward an entire town centre or <abbr title=" Business Improvement District " lang="en-us"> BID </abbr> ? 		You’ll love this <a title=" Our Special for Movers &amp; Makers " href="Local-Marketing-Success-Defining-Business-Improvement-District-Performance.html">dedicated offer</a>.</h6><img srcset="images/urbanHOTBED/home/Mobiler-Gastronomie-Gutschein@2x.png 2x, images/urbanHOTBED/home/Mobiler-Gastronomie-Gutschein@3x.png 3x" lowsrc="images/urbanHOTBED/home/Mobiler-Gastronomie-Gutschein_lowres.png" src="images/urbanHOTBED/home/Mobiler-Gastronomie-Gutschein.png" height="420" width="286" title="" alt="" id="passpic"/></section><section id="newpa"><figure id="presscoll"><h3 class="news">The Urban Times</h3><h4 class="news">Your Ultimate News Source For The Urban Hotbed</h4><p><time class="floatright" datetime="Tuesday, 18 September 2018">18 September 2018</time>Edition</p><figure><figcaption>In the News</figcaption><a title=" Article in Edition 2015–2: “Mobile ‚Pässe‘ bringen Kunden in die Läden”  [ in German ] " href="https://www.harnisch.com/dedica/archiv/einzelansicht/1-2015/"><img alt="" height="30" width="85" src="images/urbanHOTBED/home/pressref01.svg"/></a><a title=" Local Economy article of June 2, 2015:“Stadtplan zum Mitmachen”  [ in German ] " href="https://www.allgemeine-zeitung.de/lokales/mainz/nachrichten-mainz/stadtplan-zum-mitmachen_15477965"><img alt="Local Newspaper: Allgemeine Zeitung Mainz" height="30" width="207" src="images/urbanHOTBED/home/pressref02.svg"/></a><a title=" Blog Post " href="http://www.besserhaushalten.news/essen-leben/gourmet-genuss/foodtrucks-mobile-kuechen-boomen.html"><img alt="Besserhaushalten.de – Tips &amp; Trends from and around the kitchen" height="30" width="200" src="images/urbanHOTBED/home/pressref03.svg"/></a><a title=" Mention in the news column (PDF) " href="https://www.sensor-magazin.de/app/uploads/2015/06/sensor_Juni2015.pdf"><img alt="Sensor – Town magazine for Mayence" height="30" width="108" src="images/urbanHOTBED/home/pressref04.svg"/></a></figure><blockquote title=" Article: “Mobile ‚Pässe‘ bringen Kunden in die Läden”  [ in German ] ">“Eine moderne Form der Kundenansprache mit lokalem Bezug für Gastronomie, Events und Einzelhandel sind Handy-Kundenkarten.”</blockquote><cite title=" Direct Marketing Magazine ">dedica, 2/2015</cite></figure></section><section class="glon" id="aboutus"><aside class="shade infobox"><h5 class="shade">A City of Ideas</h5><p><img srcset="images/urbanHOTBED/BardoNelgen_UrbanHotbed_Start-up-Gruender@2x.jpg 2x, images/urbanHOTBED/BardoNelgen_UrbanHotbed_Start-up-Gruender@3x.jpg 3x" lowsrc="images/urbanHOTBED/BardoNelgen_UrbanHotbed_Start-up-Gruender_low.png" src="images/urbanHOTBED/BardoNelgen_UrbanHotbed_Start-up-Gruender.png" height="80" width="70" title="" alt="Bardo N. Nelgen, Founding Entrepreneur" class="ticon"/><strong>Bardo N. Nelgen</strong> Bardo N. Nelgen (founder/owner, born in 1976 in Mayence, Germany) has been working in the Internet industry ever since completing a commercial apprenticeship at a local company.<br/> <br/>His professional career has lead him from working as a freelance web producer for several years, to  becoming a content manager for a textile start-up, before moving to a Frankfurt-based advertising agency, where he worked as an e-business manager.<br/> <br/>Now his enthusiasm for contemporary urban life has lead him to publish easy-to-use tools for local businesses and city dwellers alike.</p></aside><h4>Our Secret Sauce:</h4><h3>We focus on what we do best and leave the details to skilled specialists</h3><p>At URBAN HOTBED we work hard to produce the latest online technology all year round.<br/> <br/>For more than 10 years now, we’ve been helping our clients become early adopters of cutting-edge concepts like online video and Bluetooth beacons – concepts that later became the de facto standard for digital marketing. We are proud to continue providing you with the latest in Internet technology, nowadays with products like mobile vouchers or e-mail mark-up for eye-catching actions and highlights. Still known by some as expensive widgets used by large corporations, such as Starbucks, Lufthansa or Westin, they can be recreated by our expert team for businesses just like yours and run as reasonably priced hosted services.<br/> <br/>That’s why even in these fast-moving times, as our valued client, you profit from direct access to the ever demanding “Mobile Many”, reaching far beyond “milliennials” or similar demographically limited target groups. Your newly gained digital service levels will astound your customers and competitors alike, while leaving you completely unburdened by risky technology investments.<br/> <br/><strong>Call us for a quote tailored to your needs. 
<br/> <br/><a title="  " href="mailto:curiosity@urbanhotbed.eu">curiosity@urbanhotbed.eu</a></strong></p></section><section id="blueskythinking"><img srcset="images/urbanHOTBED/home/kommerzielle-Stromtankstelle_EV-CharchingPoint@2x.jpg 2x" src="images/urbanHOTBED/home/kommerzielle-Stromtankstelle_EV-CharchingPoint.png" height="280" width="210" alt="" class="shade"/><h4>Fuel(stop) for Thought</h4><h3/><p>Initial enthusiasm for e-mobility soon had to give way to more sceptical assumptions about the prospect of electric propulsion in private cars:<br/> <br/>Who wants to spend six hours (or more…) in a container next to the motorway until the car is, as it were, “done” ⁈  Or how about a “weekend trip” to the next charging point ?<br/> <br/>Our position paper on the – factually viable – operation of profitable urban charging points illustrates how many of the perceived disadvantages of electric cars mainly rely on presumptions stemming from the use of fuel-burning vehicles, rather than actual market requirements in the cities of today.</p><figure class="acButRED" id="dlbutt"><a title="" href="downloadables/en/gb/free/dossier-opinion-idea/UHB_Urban-ePump_Concept.pdf" class="off" id="hotbutt2">Dossier Download<br/><span>– get it for free –</span></a><figcaption class="byhand">New ideas coming your way ‼<span class="warr">⤻</span></figcaption></figure></section><section id="urbanbuzz"><h3 lang="en-us" class="graph">Urban Buzz</h3><h4 lang="en-us" class="graph">foraged from inner-city flotsam &amp; jetsam</h4><figure class="shade" id="junecoco"><figcaption lang="en-us"><a title=" to artist’s website " href="http://junecoco.de/"><img src="images/urbanHOTBED/home/JuneCoco.svg" height="45" width="94" alt=""/></a></figcaption><a target="_blank" title=" to MTV.de  [ opens new window ] " href="http://www.mtv.de/musik/videoclips/69193u/june-coco-paperskin" id="mtv"><img srcset="images/urbanHOTBED/home/play-it-on_MTV@2x.png 2x, images/urbanHOTBED/home/play-it-on_MTV@3x.png 3x" src="images/urbanHOTBED/home/play-it-on_MTV.png" height="31" width="41" alt="play it on MTV" lang="en-us"/></a><a rel="nofollow" href="https://itunes.apple.com/de/album/paperskin-single/1363751443?app=itunes"><img srcset="images/en/gb/iTunes/Buy-on-iTunes-Store@2x.png 2x, images/en/gb/iTunes/Buy-on-iTunes-Store@3x.png 3x" src="images/en/gb/iTunes/Buy-on-iTunes-Store.png" height="31" width="106" alt="Buy on iTunes Store"/></a><script type="application/ld+json">{"@context":"http://schema.org","@type":"MusicGroup","sameAs":"http://junecoco.de/","name":"June Cocó","description":"June Cocó is a Jazz Singer and Pop Songwriter out of Leipzig (Germany).","potentialAction":{"@type":"ListenAction","target":[{"@type":"EntryPoint","urlTemplate":"http://www.mtv.de/musik/videoclips/69193u/june-coco-paperskin","actionPlatform":["http://schema.org/DesktopWebPlatform"],"inLanguage":"de-de"},{"@type":"EntryPoint","urlTemplate":"http://www.mtv.de/musik/videoclips/69193u/june-coco-paperskin","actionPlatform":["http://schema.org/MobileWebPlatform","http://schema.org/IOSPlatform","http://schema.org/AndroidPlatform"],"inLanguage":"de-de"}],"expectsAcceptanceOf":{"@type":"Offer","eligibleRegion":[{"@type":"Country","name":"DE"},{"@type":"Country","name":"AT"},{"@type":"Country","name":"CH"},{"@type":"Country","name":"FR"},{"@type":"Country","name":"GB"}]}}}</script></figure><figure class="shade" id="store"><a rel="nofollow" title="" href="https://www.amazon.de/L-Son-Life-City/dp/0062202634/?_encoding=UTF8&amp;camp=1638&amp;creative=6742&amp;linkCode=ur2&amp;site-redirect=gb&amp;tag=bnnempfehlung-21"><img srcset="images/en/gb/Amazon/Co-operation@2x.png 2x, images/en/gb/Amazon/Co-operation@3x.png 3x" src="images/en/gb/Amazon/Co-operation.png" height="31" width="60" alt="" class="floatright"/></a></figure><figure class="shade" id="ontopic"> </figure></section></main><footer class="glon" id="foobar"><a href="/" hreflang="en-gb" lang="en-us" title=" the grassroots approach towards smart cities " id="fooLo"><img alt="Logo: “Urban Hotbed”" src="images/urbanHOTBED/UrbanHotbed.svg" height="64" width="164"/></a><ul><li><a tabindex="160" target="_blank" title=" Our press releases on OpenPR " href="https://www.openpr.de/news/archiv/169340/Urban-Hotbed.html">Press</a></li><li><a tabindex="170" title=" Information about cookies, web analysis &amp; privacy " href="Cookies-Privacy-DataProtection.html" class="nav_priv">Cookies &#127850; / Privacy</a></li><li><a tabindex="180" title=" Legal notice " href="Legal-Mentions.html" class="nav_impr">Imprint</a></li></ul><figure><a title=" resiliently sustainable " href="https://www.1and1.co.uk/details-green-energy"><img alt="Our website runs on green energy – powerfully hostet by 1&amp;1" height="55" width="66" src="images/GreenHosting_RGB_DE.svg"/></a></figure><a target="_rheinhessen" title=" The Rhine-Hesse situation ? 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