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	<title>Sen Ze's Business In Your Pajamas! Blog</title>
	
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		<title>The Apple Tablet</title>
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		<pubDate>Wed, 20 Jan 2010 10:19:37 +0000</pubDate>
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				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Tablet]]></category>
		<category><![CDATA[product creation]]></category>
		<category><![CDATA[apple tablet]]></category>
		<category><![CDATA[computers]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[ipod]]></category>
		<category><![CDATA[ipod touch]]></category>
		<category><![CDATA[steve jobs]]></category>

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		<description><![CDATA[I&#8217;ve had a great time watching the changes in the IT world these past few months. And the following is my prediction for an upcoming gadget that will revolutionize an established industry in a way no other gadget has done.
And the man responsible for this latest change is none other than the inimitable Steve Jobs.
Without [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve had a great time watching the changes in the IT world these past few months. And the following is my prediction for an upcoming gadget that will revolutionize an established industry in a way no other gadget has done.</p>
<p>And the man responsible for this latest change is none other than the inimitable Steve Jobs.</p>
<p>Without a doubt, Steve Jobs is the <strong>&#8220;Alexander The Great&#8221;</strong> of the IT industry. He single-handedly changed 6 industries with his company&#8217;s products and services, and he will soon change another 2 industries, in just a week&#8217;s time (Jan 27th).</p>
<div id="attachment_467" class="wp-caption aligncenter" style="width: 667px"><img src="http://senze.com/business-blog/wp-content/uploads/2010/01/AppleInvitation.jpg" alt="Invitation From Apple For Its Jan 27th Tablet Unveiling Event" title="AppleInvitation" width="657" height="461" class="size-full wp-image-467" /><p class="wp-caption-text">Invitation From Apple For Its Jan 27th Tablet Unveiling Event</p></div>
<p>But first, let&#8217;s take a look at the industries Jobs has changed:</p>
<p><strong>1. The Computer Industry</strong><br />
Jobs&#8217;s company Apple created a great line of computers including powerful desktops and notebooks. They&#8217;re not only powerful, but they come with a great Operating System and bundled software, they&#8217;re solidly built <strong>AND</strong> they&#8217;re super-sexy to both look at and to own. </p>
<p>While the majority of users in the world still use PCs, Apple&#8217;s fortunes in this industry is changing, due to its other products in other industries (see below) that are connected to the computer industry. Those products are slowly but surely lifting the superior Apple computers out of the minority league using the &#8220;foot in the door&#8221; principle discussed <a href="http://www.senze.com/business-blog/microsoft/business-trapping-factors.htm">here</a>. </p>
<p>As a result, Apple is now selling more computers than it ever had before. What&#8217;s more, I&#8217;m even considering switching to Apple after using PCs all my life because the barriers to doing so are getting lowered by the day due to multiple factors.</p>
<p><strong>2. The Software Industry</strong><br />
With the iPod Touch or iPhone, I can download small software applications into it from Apple&#8217;s watershed iTunes store that can make my life more productive, more fun and more profitable. I could create a mind map, check currency rates, check the rankings of my URLs in <a href="http://senze.com/business-blog/search-engines/the-holy-grail-of-search-engine-marketing.htm">Google</a>, create a To-Do list, and many more.</p>
<p>I used to be able to do this using the computer, but with the iPod or iPhone, I can do this <strong>WITHOUT</strong> having to boot up my computer, or even have a computer for this purpose. And the applications are cheaper too since the business model is to have lots of people paying a few dollars for an application, and most people wouldn&#8217;t think twice about doing so.</p>
<p><strong>3. The Computer Games Industry</strong><br />
Computer games are dominated by Sony, Nintendo and Microsoft, each with their own games console. However you do need a games console to play them &#8211; and hard core gamers will gladly buy those consoles for their entertainment. </p>
<p>There are also portable game consoles that you can carry around, like the Sony PSP.</p>
<p>However, there are even more less hard-core gamers who play games while waiting for their turn at the doctors, or getting into their planes, or as they go through their routine in the toilet. These group can just pick up their iPod Touch and download games applications from Apple&#8217;s iTunes store and within a few minutes they&#8217;re playing their hearts out. </p>
<p>For games developers, this is a new outlet for their simpler games, with a new market of gamers. </p>
<p><strong>4. The Movie Industry</strong><br />
Steve Jobs&#8217; Pixar Animation company has created box office hit after hit after hit with <strong>100% computer animated movies</strong>, starting with Toy Story in 1995. </p>
<p><strong>EVERY</strong> single movie created by Pixar have been unqualified commercial successes, which is a truly remarkable record in an industry where it&#8217;s notoriously hard to predict box office hits.</p>
<p>And now with its iTunes store, any movie from participating movie studios can now be downloaded for a few dollars each, directly into your iPod or computer, to be watched at your leisure. You can even download TV episodes the same way.</p>
<p>You&#8217;re now no longer tied to the broadcasting times of those shows as you can be viewing your favorite movies or TV programs at your convenience.</p>
<p><strong>5. The Music Industry</strong><br />
iTunes changed the music industry and banished music CDs to the realms of history. You can now buy songs for 99 cents each, and download them via the Internet into your computer and iPod/iPhone from wherever you may be. </p>
<p>In the movies, music, software and gaming industries, a lot had gone on behind the scenes to make the business model possible. Steve Jobs has to be credited for aligning music, movie, software and gaming companies to his vision. </p>
<p>And the end result is <strong>BILLIONS</strong> of downloads of movies, music, software and games in just a few years, which also means new sources of revenue for Apple itself outside its old core business of selling computers. As such, Apple is now known as &#8220;Apple, Inc&#8221; starting from 2007 instead of &#8220;Apple Computer, Inc&#8221; that it began life as in 1977.</p>
<p><strong>6. The Mobile Phone Industry</strong><br />
Apple&#8217;s iPhone redefined the &#8220;mobile phone&#8221; category. Microsoft was the first to notice the importance of getting its OS into the handsets of users with its Windows CE OS about 10 years ago &#8211; but it couldn&#8217;t capitalize on it the way Apple had done with its iPhone. </p>
<p>Which goes to show you that Microsoft doesn&#8217;t have ideas, just a stranglehold on you for its products due to a most lucky break arising from some opportunistic circumstances that arose some 30 years ago that Bill Gates didn&#8217;t create on his own. He had no clue that he would become the richest person in the world and he almost never did. Read that Microsoft story <a href="http://senze.com/business-blog/microsoft/entrapment.htm">here</a>.</p>
<p>So that&#8217;s a lot of industries that Steve Jobs has changed. </p>
<p>And in just a week&#8217;s time, he will soon change the Publishing Industry <strong>AND</strong>more, with the release of its long-awaited Tablet Computer.  </p>
<p>The current crop of Tablet Computers all have similar features. It&#8217;s nothing more than a computer notebook without the keyboard, and you carry it around like a clipboard. Its screen responds to your stylus which you&#8217;ll use as a way to enter data into your computer and to interact with its various applications &#8211; exactly like you would with your notebook, using its mouse and keyboard.</p>
<p>Here&#8217;s my prediction as to what Steve Jobs would consider in his creation of the Apple Tablet, by stepping into his mind somewhat.</p>
<p><strong>1. USES</strong><br />
This is the most <strong>CRUCIAL</strong> issue. If the Tablet doesn&#8217;t invent a new array of categories that it can be used for, or do the same things a whole lot better, it&#8217;ll fail as a product.</p>
<p>It <strong>CANNOT</strong> be another tablet, which is simply a notebook without the keyboard. Tablets have existed for years already and I only know of one person who owns one &#8211; and it&#8217;s being used as laptop, propped up with some stand.</p>
<p>In fact, it shouldn&#8217;t be another notebook at all. Why? Because we already have notebooks that do their jobs very well. So why would you want to carry a tablet without a keyboard everywhere and then use it to do exactly the same things a notebook does?</p>
<p>Thus the form Apple&#8217;s Tablet takes will depend on what Steve Jobs thinks it&#8217;s best used for. He will look at  what consumer&#8217;s needs have yet to be fulfilled (or fulfilled properly) by either notebooks, netbooks or existing tablets, <strong>AND</strong> iPods and iPhones, and then create the form (the body) for it.</p>
<p>He&#8217;ll be asking &#8211; why would anyone want to <strong>CARRY</strong> a tablet with him everywhere, like he would carry a notebook around with him? </p>
<p>The answer, is, of course, quite elementary. <strong>IF</strong> the tablet helps the consumer do things <strong>REGULARLY</strong> that the notebook doesn&#8217;t do for him conveniently, or at all &#8211; <strong>THEN</strong> it makes sense for him to <strong>CARRY</strong> a tablet instead of a notebook. </p>
<p>This is an important factor to consider, since if there&#8217;s no real reason for someone to carry a Tablet as opposed to a notebook, the Tablet isn&#8217;t a necessity or provide a great benefit, <strong>ALL THE TIME</strong> (not just occasionally). </p>
<p>This then begs the next question. <strong>WHAT</strong> can the Tablet do for the consumer on a regular basis, that the notebook <strong>AND</strong> the iPod/iPhone don&#8217;t do properly or at all? </p>
<p>If Steve Jobs can answer this question, and he has taken one big step to succeeding with it.</p>
<p>Related to this question is the following:</p>
<p>Even if the Apple Tablet does things that the notebook/iPod/iPod Touch/iPhone don&#8217;t do, <strong>WHY</strong> would anyone want to <strong>HOLD</strong> a big-sized screen to do his thing? </p>
<p>Because if the Apple Tablet does things for him in a way no other machine does, if it isn&#8217;t <strong>NATURAL</strong> for the user to have to hold a Tablet to do it &#8211; then it will fail once more.</p>
<p>Now Apple can look at existing uses for <strong>HOLDING</strong> a Tablet &#8211; which is to enter data directly using a stylus on the Tablet&#8217;s touch-sensitive screen. But you can do that already with a notebook&#8217;s keyboard, and some notebooks come with both a keyboard and a touch-sensitive screen (I own one). </p>
<p>Thus a Tablet is only useful when you don&#8217;t have a <strong>surface</strong> to put a notebook on, and you need to enter data into a computer. </p>
<p>It&#8217;s also only useful if your iPod/iPod Touch/iPhone cannot provide the same experience that a Tablet can provide.</p>
<p>The above has restricted existing Tablets to just specialized users like those in the logistics or medical industries who need to be mobile and at the same time enter lots of data into the computer. </p>
<p>So &#8211; what is hard to do on both notebook computers and iPods/iTouches/iPhones but a cinch to do on the Tablet?</p>
<p>Going in another direction; what is currently being done to iPods/iTouches/iPhones to fulfill a user need/want but the user wishes the experience can be a whole lot better? </p>
<p>If the new Apple Tablet can improve on this user experience <strong>SIGNIFICANTLY</strong>, then it has a chance.</p>
<p>Going in yet another direction; are there <strong>NEW</strong> uses for the Tablet that nobody else has thought of before, that is a <strong>NATURAL</strong> consequence of carrying it around all the time, that the iPods/iTouches/iPhones cannot fulfill adequately?</p>
<p>The iPods/iTouches/iPhones link is inevitable since the Tablet has to be very mobile. However the challenge is for the user to <strong>WANT</strong> to carry a much bigger screen <strong>EVERYWHERE</strong> he goes, and its usage must feel <strong>RIGHT</strong>. </p>
<p>It thus makes more sense <strong>to move up</strong> from iPods/iTouches/iPhones to the Tablet instead of<strong> to move down</strong> from notebooks or laptops to the Tablet, since the Tablet resembles the former more. </p>
<p>And when the Tablet can do similar things better than the iPods/iTouches/iPhones, and if it&#8217;s what the user would want to have, then the Tablet has got a good chance of succeeding.</p>
<p>So one way to position the new Apple Tablet is that it can do better at certain functions that the iPods/iTouches/iPhones don&#8217;t do very well.</p>
<p>Let&#8217;s see. The most obvious improvement in a Tablet is its screen size. </p>
<p>Movies would look better. However most users will not use it to view movies since it would be an ordeal to hold your Tablet for 90 minutes straight. A notebook would do a better job of that, unless the Tablet comes with an accessory <strong>WITHIN</strong> its body that can prop it up on a surface.</p>
<p>Photos can be displayed better, as they can appear bigger. However nobody will buy a Tablet just so that they can view bigger photos. A notebook computer is adequate for the job.</p>
<p>The iPod Touch/iPhone&#8217;s multi-touch screen navigation can now be used on a bigger area. However just because it can be done, doesn&#8217;t mean there&#8217;s any good use for it on a bigger screen &#8211; unless that bigger surface navigation significantly adds to the user experience. </p>
<p>As you can now see, the Tablet must not only do things <strong>BETTER</strong>, it must also do things that the user <strong>WANTS</strong> to do in that better way. </p>
<p>If Steve Jobs can answer that question, or <strong>CREATE</strong> those uses for the user, the Apple Tablet will be a winner.</p>
<p>Now one rather obvious use for the Tablet is to use it as an ebook reader, like Amazon&#8217;s Kindle, or Barnes &#038; Noble&#8217;s Nook. However, it must go beyond what those 2 provide, else there really isn&#8217;t a good reason to go with the Tablet at all. </p>
<p>Thus at the end of the day, it isn&#8217;t so much <strong>WHAT</strong> the Tablet can do, it&#8217;s also what it can do that also <strong>makes sense</strong> for it to be done in Tablet format. </p>
<p>Tie-ups with Publishers providing good reading materials on the Apple Tablet is a step in that direction, and this is exactly what Apple has done (again, my guess). Right now reading ebooks on the iTouch/iPhone doesn&#8217;t exactly provide the best user experience. </p>
<p>And it&#8217;s almost certain that both the Kindle and Nook will be a laughing stock when Apple unveils its Tablet for reading ebooks. </p>
<p>With the multi-touch screen, sections of the page can be expanded (like photos or illustrations), for a better view. Publishers can now publish their ebooks and combine various multimedia elements within the book like videos and sound clips or music, like some publications on CD-ROMs of the past. A simple click on the multimedia links opens up the video or plays the music file without the user ever leaving the page. </p>
<p>This same setup can be created for newspapers. Newspapers can offer subscriptions and their news will now be richer in multimedia formats that are mixed with plain text for a richer user experience. </p>
<p>Most importantly, the <strong>FORMATTING OR LAYOUT</strong> of the books/newspapers will be as the publisher intended it to be. Current ebook readers do maintain the formatting of the publication, but this will be taken to another level with multi-media embedding of various other elements essential to it with Apple&#8217;s Tablet.</p>
<p>And Apple&#8217;s very intuitive multi-touchscreen that allows inputs from the user&#8217;s fingers would help enhance the user experience even more.<br />
<img src="http://senze.com/business-blog/wp-content/uploads/2010/01/AppleTablet.jpg" alt="How The Apple Tablet Could Look Like" title="How The Apple Tablet Could Look Like" width="480" height="522" class="aligncenter size-full wp-image-468" /></p>
<p>So the <strong>KEY</strong> success factor for Apple&#8217;s Tablet is in the <strong>CONTENT AND THE FORM THE CONTENT IS MEANT TO BE PRESENTED</strong> for consumption using the Tablet and consequently the <strong>EXPERIENCE</strong> the user will get from using the Tablet that he cannot get by using the iTouch/iPhone or notebooks.</p>
<p>For this reason alone Apple will likely create its own special ebook reader software that not only provides the same functions as all other ebook software, but adds even more on its own, like the multimedia embedding and the intended-formatting function.  </p>
<p>And of course the Tablet is wi-fi ready so that the required reading materials can be downloaded from anywhere with an Internet connection. </p>
<p>So the ebook reading market is all wrapped up, and print books will soon go the way of music CDs. Amazon sells hundreds of millions of dollars of books every year &#8211; so this is a huge market. </p>
<p>Print newspapers have been dying a rapid death the past few years, so Apple&#8217;s Tablets will resuscitate this industry with its Tablet. </p>
<p>Magazines will get a new lease of life in electronic format since it&#8217;ll be cheaper to subscribe to the digital versions from anywhere in the world, as there is no postage to worry about.</p>
<p>All 3 major publication types have been covered by Apple&#8217;s Tablet &#8211; and there is hope yet for all of them despite the Internet onslaught, with ironically the Internet itself fueling Apple&#8217;s Tablet. </p>
<p>So what else is a <strong>HUGE</strong> market for the Tablet?</p>
<p>The Gaming industry, of course. If Apple can create or get game developers to develop games specifically for the Tablet and make it multi-player (so that another gamer would require another Apple Tablet to play with the others), it&#8217;ll have another huge market on its hands. </p>
<p>What else is there? </p>
<p>Well, what about the <strong>Education and Training </strong>markets? Education and Training are both HUGE markets, with billions of dollars spent every year on them. Apple will position the Tablet as a an indispensable education and training tool that is not only easier to carry around and use, but much more useful as well.</p>
<p>Universities and even schools will soon create education materials for the Tablet and students need only carry their one Tablet around. It is both a note-taking tool, a reference tool <strong>AND</strong> interaction tool at the same time (anonymous votes on any topic can be carried out and also instantly tallied). Assessments of students&#8217; progress can also be done entirely online with the submission happening directly from the Tablet itself. </p>
<p>What about the <strong>Social Networking</strong> market? I&#8217;m talking about physical networking, not Facebook. We could all carry our Apple Tablets to social events &#8211; and instead of exchanging cards, we could simply &#8220;push&#8221; our contact details or photos or video clips or whatever digital files that we&#8217;re legally allowed to share, over to another Apple Tablet device. We could now do this with the iPhone using an application called &#8220;Bump&#8221; but the iPhone&#8217;s small screen is a handicap. </p>
<p>What about <strong>Sales Personnel?</strong> A tablet is much easier to carry around than a notebook and the multi-touchscreen allows for impressive presentations and highlights of certain points.</p>
<p>What about <strong>Presenters </strong>at seminars? They can now show their PowerPoint presentation using their Apple Tablets instead of a notebook. Why would they want to do this? Because their audience members will likely have Apple Tablets too (to take notes with) and there will be applications to enable the presenter to share his presentation directly with his audience&#8217;s Apple Tablets. </p>
<p>Of crucial importance is that there are enough <strong>common uses</strong> for the Apple Tablet that will enable it to stand on its own. </p>
<p>Some of those uses will need to be invented, others will provide much better experiences for the users when done on the Tablet. </p>
<p><strong>2. FORM</strong><br />
In view of the above uses, here&#8217;s what the Apple Tablet needs to be or have:</p>
<p><strong>1) Extremely Light</strong><br />
You&#8217;re going to be holding it for as long as you can, so lightness is crucial. </p>
<p>The existing crop of tablets are heavy and you really wish to be rid of it as soon as you can. When you feel this way about them, they&#8217;ll fail miserably.</p>
<p>Fortunately Apple has extensive experience in this area, with the MacBook Air and of course the iPhone. As long as Steve Jobs can make the Tablet into the lightest possible device, perhaps even lighter than the MacBook Air (my guess is that it&#8217;s very likely to be), it&#8217;s another step in the right direction.</p>
<p><strong>2) Extremely Thin</strong><br />
It should be slightly thicker than the screen&#8217;s thickness itself, if this is at all possible. </p>
<p>Remember that one of the main uses of the Tablet is to read newspapers, magazines and eboooks &#8211; so the thinner it is, the more comfortable it is to hold. </p>
<p><strong>3) A Protective Cover</strong><br />
The Tablet will be placed in my bag that will likely also carry keys and other things that can scratch its surface. So some form of cover will be required to protect it from harm. </p>
<p>This cover will be extremely thin and light and I think it&#8217;ll &#8220;fold&#8221; back to itself as the &#8220;back cover&#8221; of the Tablet when the Tablet is in use. Since it&#8217;s Apple designing, this cover will be <strong>INSERTED</strong> into the back of the Tablet, which has a slot for it. </p>
<p>It&#8217;s hard to describe what I mean, but the action is similar to opening the cover until it&#8217;s aligned 180 degrees in relation to the screen (so it looks like a fully opened, flat book), and then the cover is easily pushed into a slot at the back of the Tablet, all in one seamless move. The cover does not detach from the Tablet at all.</p>
<p><strong>4) Onscreen Keyboard</strong><br />
This is similar to the iPhone keyboard. It shows up when you need it and disappears when you don&#8217;t. </p>
<p>There are a lot of screen real estate so this is a much better experience than using the iPhone to type. </p>
<p><strong>5) Multi-touch screen</strong><br />
This goes without saying. Squeezing and expanding images and pages on a much bigger screen creates a whole new user experience that is very similar to manipulating physical objects.</p>
<p><strong>6) No Heat</strong><br />
Apple needs to stop the battery from heating up the Tablet, since it&#8217;ll be held in the hands and a hot Tablet makes it really uncomfortable to hold on to for long. </p>
<p>I&#8217;ve got some experience using Tablets, albeit for only minutes at a time since they&#8217;re heavy, slow and really not built for my comfort in mind.</p>
<p><strong>7) Instant Boot Up</strong><br />
It must not be like another computer even though it can do similar things. Quick boot ups will differentiate it significantly from computers and gives it a category of its own. The OS (Operating System) will likely be an enhanced version of the one that powers the iPhone. </p>
<p><strong> <img src='http://senze.com/business-blog/wp-includes/images/smilies/icon_cool.gif' alt='8)' class='wp-smiley' /> Fast Responses</strong><br />
A fast CPU is crucial for the user to get the most out of his Tablet. This also means that no Windows OS should ever be allowed to power an Apple Tablet &#8211; or any Tablet, for that matter.</p>
<p><strong>3. NAME</strong><br />
I think it&#8217;ll be called the iPad, since it sounds better than &#8220;iSlate&#8221; or &#8220;iGuide&#8221; or some of the other names that I&#8217;ve heard. </p>
<p>So those are my predictions. I could be right on all counts, or only on some, or I could be totally wrong. </p>
<p>Regardless, if I&#8217;m wrong, the above is my feedback to Steve Jobs on what makes me want to get a Tablet. Hopefully he&#8217;s listening&#8230;</p>
<p>Let&#8217;s see what happens on the 27th!</p>
<p><font size="4"><strong>Sen <font color="red">Z</font>e</strong></font><br />
P.S. Incidentally, this post contains valuable lessons on how you should always step into your Prospects&#8217; heads when you&#8217;re designing products for them. The best way to do this is to become your own Prospect and then ask yourself &#8211; what benefit would you want your product or service to have that would really enhance your enjoyment of it?</p>
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		<title>Protected: Google Magic System – A Google No.1 Case Study</title>
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		<pubDate>Sat, 02 Jan 2010 16:54:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Google Magic]]></category>

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		<title>Protected: Google Magic System – Phase 2</title>
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		<pubDate>Fri, 06 Nov 2009 06:46:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Google Magic]]></category>

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		<title>Protected: Google Magic System – Going Live Soon</title>
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		<pubDate>Sat, 17 Oct 2009 15:37:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Google Magic]]></category>

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		<title>The Lazy Way To Riches – And Much More!</title>
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		<pubDate>Fri, 02 Oct 2009 02:22:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[4 Hour Work Week]]></category>
		<category><![CDATA[Outsourcing]]></category>
		<category><![CDATA[Tim Ferris]]></category>

		<guid isPermaLink="false">http://senze.com/business-blog/?p=320</guid>
		<description><![CDATA[In a while, you&#8217;ll learn how a smart guy managed to get multiple dates with women over a weekend, one after another over a period of a few hours, without having to set up those dates himself! 
You can apply this knowledge to run your Internet Business more effectively and earn more money as a [...]]]></description>
			<content:encoded><![CDATA[<p>In a while, you&#8217;ll learn how a smart guy managed to get multiple dates with women over a weekend, one after another over a period of a few hours, without having to set up those dates himself! </p>
<p>You can apply this knowledge to run your Internet Business more effectively and earn more money as a result &#8211; and be much happier for it. It&#8217;s what everyone should be doing, but most haven&#8217;t got a clue how.</p>
<p>Here&#8217;s the simple secret, in a nutshell:</p>
<p>We all know that we need to leverage on the efforts of others, so that we can get more things done in less time.</p>
<p>We can either hire employees to do some of our work for us, or we can outsource some of our work to a 3rd party who does the work as their business. </p>
<p>As an example, we go to the laundromat to have our laundry done (outsourcing), instead of getting a full-time housekeeper to do it for us (hiring).</p>
<p>With outsourcing, you pay the laundromat only when you have work for them, instead of paying a housekeeper a fixed salary every month. </p>
<p>There are pros and cons to both approaches, but we all agree that we can do more and be more effective when we do what we do best and have others do what they do best assisting us in our mission, whatever it may be.</p>
<p>This is a simple concept, but Tim Ferriss took it to unheard-of levels in his smash-hit book called &#8220;The 4-hour Work Week&#8221;.</p>
<p>For example, he hired a team of virtual assistants (VAs) to look up eligible and single women on dating sites to set up romantic dates for him, over a weekend. His objective was to get a girlfriend &#8211; so his intentions were sincere. </p>
<p>The VAs joined some dating sites, looked through the women&#8217;s profiles and filtered them according to Tim&#8217;s preferences, and set up 45-minute dates with them on Tim&#8217;s behalf (all the while acting as Tim himself in their online communications). </p>
<p>The meeting place was to be a coffee shop on a particular street. All Tim needed to do was to plant himself on a particular table all day long, and meet one woman after another who would come in at the appointed time to look for him. </p>
<p>Most of the women turned up &#8211; and Tim had the most fun he had ever had in quite a while. </p>
<p>But the point is that he had all the dates set up for him without lifting a finger of his own. He didn&#8217;t have to spend hours checking out hundreds of profiles, or face any rejection from his choices. </p>
<p>Because other people would do it for him, including facing all the rejections on his behalf (and probably laughing themselves silly).</p>
<p>Tim did eventually meet someone at the coffee shop who would become his girlfriend. </p>
<p>Mission accomplished.</p>
<p>Inspired by how far Tim took the outsourcing concept, I set out to achieve the ULTIMATE outsourcing plan that will benefit you tremendously.</p>
<p>My mission is to do a Tim Ferris for your Internet Business &#8211; which is to get your webpages listed on the 1st page of <a href="http://senze.com/business-blog/search-engines/the-holy-grail-of-search-engine-marketing.htm">Google</a> so that you can get <strong>THOUSANDS upon THOUSANDS of FREE visitors/leads/prospects</strong> landing on them &#8211; without you needing to even lift a finger on your own.</p>
<p>You simply sit back and watch the traffic pour in!</p>
<p>With tons of targeted traffic/visitors/leads/prospects landing on your webpages &#8211; there&#8217;s simply NO WAY that you can&#8217;t make money!</p>
<p>Yes, it&#8217;s impossible for you not to make money when you have thousands of visitors to your webpages every single day.</p>
<p>Not only that, I&#8217;m going to do it for you at a running cost that is so low <strong>you&#8217;ll think you&#8217;re in heaven.</strong></em> Note that if you outsource your search engine optimization work to a company that specializes in it, you can expect to pay thousands of dollars every month. With my system, you need only pay a <strong><em>fraction</em></strong> of that cost. </p>
<p>How low is a fraction? Well, it&#8217;s very, very low. So low, that even your kid can afford it!</p>
<p>Here&#8217;s the truth &#8211; I&#8217;ve found some ingenious ways to reduce costs for SEO activities that nobody else had thought of, or could put together. It&#8217;s a combination of some powerful concepts and leveraging principles that not only provided me with <strong>EXPONENTIAL LEVERAGE</strong>, but also made it <strong>VERY EASY</strong> on the hearts and minds of the outsource providers themselves (so that they don&#8217;t give up on doing the work eventually).</p>
<p>I&#8217;ve turned what are tedious, mind-numbing and repetitive work, into fun and easy to do work for them. When it&#8217;s easy for them to do, and they get paid for doing it, they&#8217;ll be much happier and you&#8217;ll get better results for much longer.</p>
<p>And because of the high leverage that I&#8217;m getting, there&#8217;s room for many more to take advantage of it!</p>
<p>You&#8217;ll be crazy not to want to be a part of it &#8211; because there&#8217;s simply no way you&#8217;ll get this sort of deal anywhere else in the world!</p>
<p>Come check it out at the following link right now!:</p>
<p><strong>If you&#8217;re in Malaysia</strong><br />
(this is the last Talk for this season. Not sure if there&#8217;s going to be another &#8211; so don&#8217;t miss out):<br />
<a href="http://SenZe.com/googlemagic" target="_blank">http://SenZe.com/googlemagic</a></p>
<p><strong>If you&#8217;re in Singapore:</strong><br />
<a href="http://SenZe.com/googlemagics" target="_blank">http://SenZe.com/googlemagics</a></p>
<p>I&#8217;ll be looking forward to seeing you.</p>
<p>Cheers<br />
<strong>Sen <font color="red">Z</font>e</strong></p>
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		<title>McDonalds Gives Free Coffee – And Leads</title>
		<link>http://feedproxy.google.com/~r/SenZeBusinessInYourPajamasBlog/~3/vdxSl8s5y5U/mcdonalds-gives-free-coffee-and-leads.htm</link>
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		<pubDate>Thu, 24 Sep 2009 13:45:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business Marketing]]></category>
		<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Magic]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Marketing Tactics]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[Restaurant Marketing]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Google Magic System]]></category>
		<category><![CDATA[McCurry]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://senze.com/business-blog/advertising/mcdonalds-gives-free-coffee-and-leads.htm</guid>
		<description><![CDATA[McDonalds does things the McDonalds way &#8211; and gets lots of attention in the process.
See this wonderful and creative method that it used to draw attention to its stores, that appealed to a huge number of its prospects. It looks almost magical &#8211; and you can certainly learn a thing or two from it:

McDonalds does [...]]]></description>
			<content:encoded><![CDATA[<p>McDonalds does things the McDonalds way &#8211; and gets lots of attention in the process.</p>
<p>See this wonderful and creative method that it used to draw attention to its stores, that appealed to a huge number of its prospects. It looks almost magical &#8211; and you can certainly learn a thing or two from it:</p>
<p><img src='http://senze.com/business-blog/wp-content/uploads/2009/09/freecoffeemcdonalds1.jpg' alt='McDonalds Free Coffee' /></p>
<p>McDonalds does things the McDonalds way again, but this time it gets lots of attention for its &#8220;competitor&#8221;, the very entity it is trying to snuff out. Its &#8220;competitor&#8221; is McCurry:</p>
<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/rZdvvD5fRS0&#038;hl=en&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/rZdvvD5fRS0&#038;hl=en&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></p>
<p>McCurry&#8217;s owner is Suppiah (see video image above). </p>
<p>He&#8217;s one of my first students in my very first Boot Camp on Internet Business and Internet Marketing way back in 1999 (not many people even know about this Boot Camp). Shows you how long I&#8217;ve been doing Internet Businesses, which is way before most people &#8211; but there&#8217;s a more important point coming up. </p>
<p>The short of it all &#8211; McDonalds claimed that McCurry had no right to the &#8220;Mc&#8221; prefix as it&#8217;s part of the &#8220;McDonalds&#8221; trademark. Malaysia&#8217;s High Court agreed. McCurry appealed to the Court of Appeal, which reversed that decision. McDonalds appealed to the Federal Court, which upheld the Court of Appeal&#8217;s decision.</p>
<p>In short, McCurry took on the might of McDonalds, and won. And in the process, generated what Suppiah himself estimated is about <strong>$1 BILLION</strong> worth of positive publicity worldwide, for its McCurry brand. People <strong>all over the world</strong> who have never heard of McCurry, took notice and now know about McCurry. </p>
<p>All the media outlets in the world picked this story up, including CNN and major TV stations:</p>
<p><a href="http://edition.cnn.com/2009/WORLD/asiapcf/09/08/mcdonalds.mccurry.legal.malaysia/index.html" target="_blank">http://edition.cnn.com/2009/WORLD/asiapcf/09/08/mcdonalds.mccurry.legal.malaysia/index.html</a></p>
<p>(I was featured on CNN too, for my Blindfold Drive event &#8211; but Suppiah&#8217;s event has a bigger impact since a familiar corporate giant is involved.)</p>
<p>Suppiah and I actually discussed his stand against McDonalds about 8 or 9 years ago, when Suppiah started his McCurry restaurant. How do you deal with McDonalds&#8217; might and intention to own the &#8220;Mc&#8221; prefix &#8211; which really isn&#8217;t for it to own? </p>
<p>&#8220;McCurry&#8221; is an actual Scottish surname, although in Suppiah&#8217;s case, it&#8217;s an abbreviation for &#8220;Malaysian Curry Chicken&#8221;. If McDonalds were allowed to own the &#8220;Mc&#8221; name &#8211; it means that no other business can use a &#8220;Mc&#8221; as part of its name. </p>
<p>Is that fair? No, not in our minds. Is that legal? This is for the courts to decide but our guts (you and I) tell us that the courts should decide against McDonalds &#8211; although our guts are really different from what the law might be.</p>
<p>Note that some courts in some jurisdictions have ruled in favor of McDonalds when some businesses tried to use &#8220;Mc&#8221; as part of their business name, even if that&#8217;s their actual name &#8211; but this isn&#8217;t a clear cut case for sure and different jurisdictions will have different judges sitting to decide on the issue.</p>
<p>Also McDonalds wasn&#8217;t suing McCurry for &#8220;passing off&#8221; which is where McCurry was trying to mislead the public into thinking it&#8217;s part of the McDonalds chain of restaurants, when McCurry clearly made no attempt to do so as it doesn&#8217;t offer any food that remotely resembles McDonalds&#8217;, nor did it follow McDonalds&#8217; theme, colors or have a Ronaldo McCurry as its mascot. </p>
<p>And since &#8220;McCurry&#8221; the name clearly isn&#8217;t &#8220;McDonalds&#8221; the name either, this left McDonalds with just the &#8220;Mc&#8221; prefix that it tried to claim was part of its trademark which couldn&#8217;t be used by other businesses. It didn&#8217;t have the strongest case but it either could let things be &#8211; or take a chance to strengthen itself even more with a potential victory in the courts. </p>
<p>It chose the latter and lost.</p>
<p>While this loss isn&#8217;t going to affect McDonalds&#8217; business much, it has the opposite effect on McCurry &#8211; which is the underdog going against an 800 pound gorilla. The media love such stories &#8211; and painted the town (or the planet) red with it &#8211; because the masses love such stories too.</p>
<p>This is business strategy executed at the highest level &#8211; and Suppiah truly deserves his victory for he had nothing to fear since he really didn&#8217;t do anything wrong. McDonalds started the &#8220;fight&#8221;. It was a calculated move on their part that simply backfired on them.</p>
<p>But how many other people would have given in just because a corporate giant threatened them with a lawsuit &#8211; even though the corporation may not have a solid case to begin with?</p>
<p><img src='http://senze.com/business-blog/wp-content/uploads/2009/09/ronaldmcdonalds.jpg' alt='Ronald McDonalds' /></p>
<p>You can be sure there are corporations using lawsuits as a weapon to stifle competition which is in effect pitting the amount of money they have against the poor, small businesses who simply can&#8217;t afford to defend themselves in court.</p>
<p>This anti-competitive strategy being practiced by giant corporations isn&#8217;t discussed much but it&#8217;s happening.</p>
<p>But there&#8217;s another 800-pound gorilla story where you get a giant corporation to be on your side which provides BOTH of you with what both of you want.</p>
<p>That 800-pound gorilla is <strong><a href="http://senze.com/business-blog/search-engines/the-holy-grail-of-search-engine-marketing.htm">Google</a></strong>. </p>
<p>You want <strong>FREE, NEVER-ENDING, FRESH and HIGHLY-TARGETED Leads or Prospects</strong> for your businesses, websites or offers.  Google wants their users to have the best experience in finding what they&#8217;re looking for.</p>
<p><strong>It&#8217;s a match made in heaven.</strong></p>
<p>Google will give you all the <strong>FREE, FRESH, NEVER-ENDING and HIGHLY-TARGETED</strong> leads you want &#8211; if you will just give it what it wants.</p>
<p>My Google Magic System shows you <strong>EXACTLY</strong> how to give Google what Google wants with the LEAST amount of effort on your part. In fact, you don&#8217;t have to life a finger to do anything!</p>
<p>I used to dread tackling Google because while the work to do it wasn&#8217;t difficult, it was tedious, repetitious and mind-numbing. This is so even if you used software or people to do the work for you because if it&#8217;s tedious, repetitious and mind-numbing, the people you hire won&#8217;t be able to do the work for long.</p>
<p>I&#8217;ve solved the above problems in more ways than one. And I&#8217;m proud to be showing it off to you so that you can see for yourself how doable everything really is, right now.</p>
<p>Note that Google can get you <strong>THOUSANDS UPON THOUSANDS</strong> of free visitors for <strong>MONTHS</strong>, even <strong>YEARS</strong> on end, and you&#8217;re going to know how this is done in my <strong>FREE</strong> talk below. Register for it and be blown away by how easy it can be &#8211; <strong>NOW</strong>!</p>
<p><a href="http://SenZe.com/googlemagic"><img src='http://senze.com/business-blog/wp-content/uploads/2009/09/senzegooglemagic.jpg' alt='Sen Ze’s Google Magic FREE Talk' /></a></p>
<p><strong><a href="http://SenZe.com/googlemagic" target="_blank">http://SenZe.com/googlemagic</a></strong></p>
<p>If you&#8217;re in <strong>Singapore</strong>, I&#8217;ll be there next Monday, Sept 28th. Click below to register for your free seats in Singapore:</p>
<p><a href="http://SenZe.com/googlemagics" target="_blank"><strong>http://SenZe.com/googlemagics</strong></a></p>
<p>Cheers!<br />
<font size="4"><strong>Sen <font color="red">Z</font>e</strong></font></p>
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		<title>The Holy Grail Of Search Engine Marketing</title>
		<link>http://feedproxy.google.com/~r/SenZeBusinessInYourPajamasBlog/~3/4V0ZW14bJ34/the-holy-grail-of-search-engine-marketing.htm</link>
		<comments>http://senze.com/business-blog/search-engines/the-holy-grail-of-search-engine-marketing.htm#comments</comments>
		<pubDate>Wed, 16 Sep 2009 02:43:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Magic]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[free traffic]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://senze.com/business-blog/search-engines/the-holy-grail-of-search-engine-marketing.htm</guid>
		<description><![CDATA[I&#8217;ve tested this system for months now and it works EXTREMELY well in Google in getting lots of free traffic to my targeted web pages. 
This system solves some of the biggest problems with Search Engine marketing, including not knowing how much work is needed to get the results you want, and which keywords to [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve tested this system for months now and it works <strong>EXTREMELY</strong> well in Google in getting lots of free traffic to my targeted web pages. </p>
<p>This system solves some of the biggest problems with Search Engine marketing, including not knowing how much work is needed to get the results you want, and which keywords to target with precision.</p>
<p>The result is a <strong>HANDS-FREE</strong> system that gets you top 10 rankings in Google <strong>FOR THE KEYWORDS</strong> that you <strong>WANT</strong> to target, for whatever reason (usually the sheer volume of searches but not always).</p>
<p>Yes, you&#8217;ll get the results for <strong>POPULAR</strong> keywords that can have t<strong>ens of thousands, even hundreds of thousands</strong> of searches a month.  You don&#8217;t ever have to target &#8220;long-tail&#8221; keywords (that few people ever search for) any more (unless you want to as part of your strategy, of course)!</p>
<p>It also works with keywords that show up lots of competing pages in Google&#8217;s search results. You could be looking at a <strong>hundred million</strong> competing web pages for that keyword &#8211; or even a <strong>billion</strong>. </p>
<p>It <strong>DOESN&#8217;T</strong> matter how many.</p>
<p>Because in reality, you&#8217;re <strong>NOT</strong> competing with all of them! </p>
<p>When you discover this simple secret that nobody tells you about, your Search Engine marketing efforts suddenly become so much easier and more effective as you now know exactly what <strong>NOT</strong> to do. </p>
<p>It also <strong>OPENS UP</strong> many new keywords for you to consider targeting. Keywords that you wouldn&#8217;t even consider previously due to your previous beliefs on the &#8220;issues&#8221; with popular keywords and number of competing web pages.</p>
<p>How sweet is that?</p>
<p>I explain everything, including my hands-free system for getting top 10 Google rankings, in my free talk called &#8220;Google Magic&#8221; on <strong>Thurs Sept 17th at Armada Hotel</strong>.</p>
<p>Click below to register right now &#8211; seats are very limited:</p>
<p><strong><a href="http://SenZe.com/googlemagic">http://SenZe.com/googlemagic</a></strong></p>
<p>Get ready as I shatter some of the most persistent myths about search engine marketing right before your very eyes. You&#8217;ll also discover how you can finally, and easily be a major search engine marketer &#8211; without even lifting a finger!</p>
<p><a href="http://SenZe.com/googlemagic"><img src="http://www.senze.com/images/googlemagic.jpg" alt="Sen Ze's Google Magic System" /></a></p>
<p><a href="http://SenZe.com/googlemagic">http://SenZe.com/googlemagic</a></p>
<p>See you then!</p>
<p><font size="4"><strong>Sen <font color="red">Z</font>e</strong></font></p>
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		<title>Soft launch of SOLOBIS.net…</title>
		<link>http://feedproxy.google.com/~r/SenZeBusinessInYourPajamasBlog/~3/0mTcwdYFAb0/soft-launch-of-solobisnet.htm</link>
		<comments>http://senze.com/business-blog/blog/soft-launch-of-solobisnet.htm#comments</comments>
		<pubDate>Thu, 23 Jul 2009 14:54:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[WordPress Blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogging for money]]></category>
		<category><![CDATA[make money blogging]]></category>

		<guid isPermaLink="false">http://senze.com/business-blog/blog/soft-launch-of-solobisnet.htm</guid>
		<description><![CDATA[I&#8217;ve been quietly working on a pet project of mine that I think you&#8217;ll be very interested to be a part of.
After all, it&#8217;s free to access, and it can make you lots of money online &#8211; so why wouldn&#8217;t you be interested?  
The project that took up all my time for the past [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been quietly working on a pet project of mine that I think you&#8217;ll be very interested to be a part of.</p>
<p>After all, it&#8217;s free to access, and it can make you lots of money online &#8211; so why wouldn&#8217;t you be interested? <img src='http://senze.com/business-blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>The project that took up all my time for the past 8 months is called the &#8220;Super Blogger&#8221; project.</p>
<p>Super Bloggers are bloggers who make TENS OF THOUSANDS OF DOLLARS each and every month. Some even make HUNDREDS OF THOUSANDS OF DOLLARS every 30 days, ending up with millions of dollars a year. </p>
<p>With just a simple blog. </p>
<p>If you&#8217;re keen on this model &#8211; you&#8217;ll like what you will soon see &#8211; EVEN if you&#8217;ve never blogged before or don&#8217;t think you can blog (more on this aspect later).</p>
<p>Now one of the most crucial aspects of blogging as a great way of earning a living is the blogging software that you use for it.</p>
<p>The free WordPress blog software has millions of users, and is, in my mind, the most powerful blogging platform ever created so far. </p>
<p>However, it has to be enhanced with some software called &#8220;plugins&#8221; which amplify the money you can make with your blog.</p>
<p>The problem is that most people aren&#8217;t technically skilled. They have to get their own domain, get a hosting account, download the free WordPress software, install it on their host and then hunt for all the plugins they need to ensure that their blog is properly set up to make money for them, before downloading them, installing them and then testing them all to make sure they work well with each other.</p>
<p>Assuming they even know what those plugins are in the first place.</p>
<p>This is a big problem and it&#8217;s a shame. </p>
<p>It&#8217;s a shame because it means that thousands of potential bloggers who do it for money don&#8217;t do it or give up after a while because it&#8217;s just too much work to set up their blog properly.</p>
<p>It can take you WEEKS or MONTHS of your time to enhance your blog to the level it should be at &#8211; and at the same time, you&#8217;ll need to be producing content and then marketing them.</p>
<p>If you&#8217;re a WordPress user who was blogging for money, you&#8217;ll know exactly what I mean. You ended up frustrated even though you knew that if things were a lot easier, you would definitely make money with your blog sooner or later.</p>
<p>Well, I&#8217;ve solved this headache for you in a huge way. Now just about ANYONE who&#8217;s interested in blogging can get started, with the least amount of frustration and headaches possible. </p>
<p>I&#8217;ve been working on this project for the past 8 months now &#8211; and it&#8217;s more or less ready for you to use to start blogging for money starting right now.</p>
<p>Go here to view the video:</p>
<p><a href="http://SOLOBIS.net?c=make-money-blogging">http://SOLOBIS.net?c=make-money-blogging</a></p>
<p>If the video loads too slowly, go here:</p>
<p><a href="http://SOLOBIS.net">http://SOLOBIS.net</a></p>
<p>If you&#8217;re a regular WordPress user, go here:</p>
<p><a href="http://SOLOBIS.net?c=wordpress">http://SOLOBIS.net?c=wordpress</a></p>
<p>It&#8217;s been quite a journey and it&#8217;s just beginning &#8211; for you and my team. </p>
<p>We&#8217;re committed to providing you with the best blogging platform available anywhere &#8211; and we don&#8217;t mind if you make money from using it &#8211; unlike other free blogging platforms.</p>
<p>In fact, our objective is to help you make money with it, as much as you can make, as long as you follow some basic rules.</p>
<p>Which means no spam blogs allowed &#8211; just really useful blogs created by you.</p>
<p>When you sign up for your free blog, you&#8217;ll also discover some amazing resources that will help propel your blogging efforts to another level.</p>
<p>Whether you&#8217;re looking to earn a few hundred dollars a month, or a few thousand, SOLOBIS.net is exactly what you&#8217;ll want to have and more.</p>
<p>Trust me on this. </p>
<p>Click below now:</p>
<p><a href="http://SOLOBIS.net">Make Money Blogging</a></p>
<p><strong>Sen <font color="red">Z</font>e</strong></p>
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		<title>Downsize Or Upsize Your Business</title>
		<link>http://feedproxy.google.com/~r/SenZeBusinessInYourPajamasBlog/~3/Pa0IVeFAk_Q/downsize-or-upsize-your-business.htm</link>
		<comments>http://senze.com/business-blog/internet-marketing/downsize-or-upsize-your-business.htm#comments</comments>
		<pubDate>Mon, 03 Nov 2008 08:37:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Profitability]]></category>
		<category><![CDATA[Business Resources]]></category>
		<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Web Site Marketing Strategy]]></category>
		<category><![CDATA[business downsizing]]></category>
		<category><![CDATA[business upsizing]]></category>
		<category><![CDATA[downsizing]]></category>
		<category><![CDATA[marketing with videos]]></category>
		<category><![CDATA[upsizing]]></category>
		<category><![CDATA[video marketing]]></category>

		<guid isPermaLink="false">http://senze.com/business-blog/internet-marketing/downsize-or-upsize-your-business.htm</guid>
		<description><![CDATA[I&#8217;ve been busy restructuring my businesses lately. In the process, I&#8217;ve hired 4 more new programmers (am looking at 2 more), set up 3 more dedicated servers (one of them should be ready any time now), with another one to follow soon. This makes a total of 8 servers overall &#8211; with more to come.
In [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been busy restructuring my businesses lately. In the process, I&#8217;ve hired 4 more new programmers (am looking at 2 more), set up 3 more dedicated servers (one of them should be ready any time now), with another one to follow soon. This makes a total of 8 servers overall &#8211; with more to come.</p>
<p>In the current economic downturn, some businesses are downsizing. I&#8217;m doing the exact opposite. </p>
<p>It&#8217;s amazing what can be possible when you set your mind on achieving the &#8220;impossible&#8221; goals you&#8217;ve set for yourself. There will always be the naysayers who say it can&#8217;t be done. They&#8217;re right &#8211; they can&#8217;t do it because they say they can&#8217;t, so they don&#8217;t even try.</p>
<p>I say I can &#8211; and so I try. In so doing, whole new worlds of possibilities open up to me when they never did before (or they did, but I didn&#8217;t notice). This is my RAS (short for Reticular Activation System) at work. </p>
<p>And lo and behold &#8211; I could achieve my goals, just like I said I would. </p>
<p>Like magic.</p>
<p>So go ahead. Say you can&#8217;t do it. And you&#8217;ll be proven right just by doing nothing. Easy. </p>
<p>But that&#8217;s nothing to be proud of.</p>
<p>But go ahead and say you can do it &#8211; and find the ways to get it done. And you&#8217;ll be proven right again.</p>
<p>Except it&#8217;ll take some time and effort. But it&#8217;ll be well worth it.</p>
<p>There&#8217;s much to tell&#8230;</p>
<p>But right now I have much to do. And you have much to gain.</p>
<p>For now, I&#8217;ve having the time of my life becoming much more efficient AND much more effective. The two are not the same.</p>
<p>Things get done faster, with less effort, and at a lower cost. Most of all, everybody&#8217;s happy &#8211; and soon, YOU will be very happy too as I roll out my new suite of products and services that WILL make you money. </p>
<p><strong>Faster, Simpler and More Effective Than Ever.</strong></p>
<p>In the meantime, if you&#8217;re a <a href="http://twitter.com/senze" target="new">Twitter</a> fan (I&#8217;m slowly becoming one, although it&#8217;s a long process to get totally immersed with it with so many things happening around me), you need to check out this top-quality video below.</p>
<p>It provoked an almost violent reaction in my gut, resulting in a long fit of uncontrolled laughter. The more you understand what Twitter is and what it can do for you &#8211; the louder will be your laughter.</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/5DnVLrZX0HY&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/5DnVLrZX0HY&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>If you don&#8217;t quite get it &#8211; I highly recommend you get going with Twitter now, by following me there &#8211;> <strong><a href="http://twitter.com/senze" target="new">http://twitter.com/senze</a></strong>. Get an account, &#8220;follow me&#8221; and whoever you wish, so that you can be notified via Twitter.com on our updates. </p>
<p>Play around with it for a while, post your updates to it for your own followers to be notified. Twitter is like a mini-blog, except that you only have 140 characters to say your piece, and you&#8217;ll get it sooner or later. </p>
<p>Then re-visit this video once more &#8211; and your uncontrolled laughing fit will come as sure as the sun will rise tomorrow.</p>
<p>Trust me on this.</p>
<p>And oh &#8211; the &#8220;creators&#8221; of this video also managed to market their web site at the same time&#8230;</p>
<p><b><font size="4">
<p>Sen <font color="red">Z</font>e</p>
<p></font></b></p>
<p>Technorati Tags: <a href="http://technorati.com/tag/twitter" rel="tag">twitter</a>, <a href="http://technorati.com/tag/video+marketing" rel="tag"> video marketing</a>, <a href="http://technorati.com/tag/marketing+with+videos" rel="tag"> marketing with videos</a>, <a href="http://technorati.com/tag/business+downsizing" rel="tag"> business downsizing</a>, <a href="http://technorati.com/tag/business+upsizing" rel="tag"> business upsizing</a>, <a href="http://technorati.com/tag/downsizing" rel="tag"> downsizing</a>, <a href="http://technorati.com/tag/upsizing" rel="tag"> upsizing</a></p>
<p>You can link to this post with the following URL:</p>
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		<title>Career and Money Rules</title>
		<link>http://feedproxy.google.com/~r/SenZeBusinessInYourPajamasBlog/~3/GmRcMLLKw9w/career-and-money-rules.htm</link>
		<comments>http://senze.com/business-blog/money/career-and-money-rules.htm#comments</comments>
		<pubDate>Tue, 07 Oct 2008 11:29:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Career]]></category>
		<category><![CDATA[Money]]></category>

		<guid isPermaLink="false">http://senze.com/business-blog/money/career-and-money-rules.htm</guid>
		<description><![CDATA[We spend a lot of time, money and effort in pursuing our careers. Some of us are employees, others are entrepreneurs. Irrespective of the label, if you don&#8217;t know the RULES concerning our careers and the money that they bring &#8211; you&#8217;re either broke right now or unhappy with what you&#8217;re doing to earn your [...]]]></description>
			<content:encoded><![CDATA[<p>We spend a lot of time, money and effort in pursuing our careers. Some of us are employees, others are entrepreneurs. Irrespective of the label, if you don&#8217;t know the RULES concerning our careers and the money that they bring &#8211; you&#8217;re either broke right now or unhappy with what you&#8217;re doing to earn your living, or both.</p>
<p>Those who are in careers they&#8217;re truly happy to be in and who make a lot of money as a result are following certain Career and Money Rules &#8211; whether they know it or not. I&#8217;m in my dream career where I look forward to &#8220;working&#8221; every single day, in an industry that is recession-proof. Not only is the money good, it&#8217;s getting better by the day, every single day, even during the current economic downturn.</p>
<p>Yet it wasn&#8217;t like that when I qualified as a lawyer, about 17-18 years ago. I set out to become one, and I did, because I thought that was my calling. It wasn&#8217;t, and it took me 3 long years before I called it quits. I wasn&#8217;t happy &#8211; and I was broke every single month. Being unhappy with your career and having no money in the bank are two of the worst possible combinations for anyone to stomach &#8211; especially me, and dear Dad who had financed my expensive education in the UK.</p>
<p>I simply didn&#8217;t have the right Career and Money knowledge. I didn&#8217;t do any tests to determine my suitability for a legal career even though I qualified to be one quickly. And I didn&#8217;t have any money skills to enable me to retain the money that I made from my career, and to grow it properly. </p>
<p>One of the star students of my Internet Business Boot Camp, Carol Yip, deals with the issue of Money. She&#8217;s also a fast-rising star in her own right as the authority on &#8220;Behavioral Finance&#8221; (she&#8217;s popping up everywhere in the media and is usually the keynote speaker for forums related to her topic) where our behavior affects how much money we have in the bank, or how happy we can be with the money that we have, or what type of relationship we will be having with our loved ones.</p>
<p>Money is tied to your Career because your career earns you your money, and you need money to create your career in the first place &#8211; so there&#8217;s no escaping a discussion on Career when Money is concerned. Yeo Pei Li is one expert on careers who is able to match anyone with their calling using some very sophisticated tools, with scary accuracy. I&#8217;ve tried some of the tests she gave me and I was astounded by the results, which basically told me that what I&#8217;m currently doing now is what I should be doing all along. It took me many years to come to this conclusion, but the test took just a few minutes!</p>
<p>If I only knew 18 years ago, what I now know. Things would have been really different.</p>
<p>Are you in a rut because of your career? It isn&#8217;t too late to change careers. You can become an Entrepreneur if you&#8217;re now an Employee. Or you can learn up new skills and find another job somewhere else for that skill. If you think you&#8217;re already too old &#8211; well, Colonel Sanders only achieved massive success when he was 69 years old!</p>
<p>And if you&#8217;re a parent with kids who will eventually be going to college, you will have a whole new set of problems to deal with. And they&#8217;ll involve your children&#8217;s careers and how they deal with money. </p>
<p>So the Career-Money pair follows you everywhere you go. Yet nobody has taught us how to master them both.</p>
<p>Until now&#8230;</p>
<p>Check this out:</p>
<p><strong><a href="http://SenZe.com/career-money" target="_blank">http://SenZe.com/career-money</a></strong></p>
<p>and book your place. It&#8217;s free.</p>
<p>Get ready to be <strong><em>blown away</em></strong> by what you will hear and experience in just 2 hours by the 2 experts above, the way I was, on the 2 most important aspects of your life, the way nobody else has done.</p>
<p>That&#8217;s a bold statement, for sure. And if you&#8217;ve seen and experienced what both Carol and Pei Li have shown me &#8211; you&#8217;ll agree with me 100%. </p>
<p>So check it out now. It&#8217;s life-changing stuff!</p>
<p><font size="4"><b>Sen <font color="red">Z</font>e</b></font></p>
<p>P.S. You can link to this post with the following URL:</p>
<p>http://SenZe.com/business-blog/money/career-and-money-rules.htm</p>
<p>Technorati Tags: <a href="http://technorati.com/tag/career" rel="tag">career</a>, <a href="http://technorati.com/tag/money" rel="tag"> money</a>, <a href="http://technorati.com/tag/career+and+money" rel="tag"> career and money</a></p>
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