Let’s face it. It’s always far easier to design an email on Photoshop and then send it as an image to your recipients than it is to convert it into HTML. Converting an email design into HTML is quite difficult, mostly because it requires time and technical knowledge.

Slicing an email design image into HTML requires an app like Photoshop on your computer. Without a desktop app such as Photoshop it’s just not possible….or it wasn’t until now.

We are pretty excited about the release of our latest feature, Email Slicer. It saves you time and the feature makes it easy to convert an email design into sliced HTML email in seconds, even without any technical knowledge.

After enabling Email Slicer feature on your account, you just have to drag and drop your email design to the container. Then you can start slicing your email design on your web browser. In a few seconds, your campaign will be ready. It’s as easy as that!

We hope you enjoy Sendloop’s Email Slicer feature. Stay tuned for some other exciting new feature releases in a few weeks

There are plenty of benefits to providing email marketing alongside your other services. Your clients will appreciate the convenience of having every part of
their email marketing managed in a single place and because you get to decide the pricing, you choose how much you profit you make. Expanding
your range of services has never been easier or more profitable! When you sign up for Sendloop White Label you can add your own branding to the service – your clients don’t ever need to know about Sendloop while you enjoy all the benefits of our extensive infrastructure and state of the art features.

Sendloop White Label lets you make a profit and grow your business easily, while we take care of all the hard work. We spend our time and energy taking
care of the back end technical stuff, performing upgrades and adding new features. You get on with selling your new email marketing service and
making a profit. It really is that simple. It’s easy to set up and it will only take a few minutes for you to get up and running with your own state of the art email service. As a Sendloop Whitelabel customer we will also give you a 20% discount off our base pricing. You choose your own mark-up and add it on when you charge the customer.

You don’t need any technical skills to sign on with Sendloop White Label. That’s right, none whatsoever! Unlike running your own email service you
don’t need to invest in any infrastructure, or spend time upgrading and developing your platform. All you need is a Sendloop account and an entrepreneurial spirit.

We pride ourselves on how easy it is to use our platform and we’re sure both you and your clients will love it! If you have any questions about Sendloop
Whitelabel and how it works, drop us a line today!

As we come to the end of 2016 journey and wrap up, we are grateful to be a part of our customers businesses and help their sales grow.

Click here to learn more about what happened in 2016 for Sendloop and Sendloop users

Happy New Year from all of us at Sendloop.

Yes, this means email marketing, and no, contrary to what some people say, email marketing is not dead. In fact, it’s so profitable that it yields an estimated 4,300% ROI, according to a 2015 statistic.

With that figure as a motivator, be sure to incorporate email marketing into your next event campaign. Here are 10 tidbits of advice to help you get started.

1. Plan Your Campaign

You don’t just send out a single newsletter and leave it at that. You’re going to drip feed posts on a regular basis. Plus, it’s also better to relay information through multiple short emails rather than cramming everything in a single post.

Plan ahead of time how many emails you’re going to send and at what time intervals. Perhaps you can send the first starting eight weeks out and send one per week until the last two weeks where you’ll send two to three from then until event day.

However you do it, just plan it out rather than just sending them whenever you have something to say.

2. Personalize the Emails

By personalizing, this doesn’t mean just including the first person’s name in the subject line or as the first word in the body of the text.

Depending on the size of your list, you may not be able to personalize every newsletter, but you can do so for higher prospect clients. Perhaps Jimmy is a regular follower on your company’s social media channel.

You also know from his social media profile that he is an avid fan of Pokémon Go. Well, then perhaps you can incorporate that into the newsletter, such as in the following:

Hi Jimmy, the event will be held at the Earth Hall venue. We also like to add that the location is a popular hotspot for catching rare Pokémon creatures.

3. Make It Mobile Friendly

53% of people open their email via mobile device. That means they’re going to be looking at your newsletter from a miniature screen. With that in mind, optimize your messages for mobile device users.

This means keeping messages short, using a larger font, and limiting the use of images. Keep the template simple; this isn’t the place for lengthy posts, HD images, and GIFs. These will add to the loading time, not to mention it will also cause more scrolling.

The bottom line: just get to the point, add a link to the event RSVP page, and that’s all.

4. Test Your Subject Line

The open rate for a business email is about 22.87%. across all industries. Test different subjects to see which yields the highest open rates. Consider headlines that begin with a question versus those that use command language.

Example subject headlines for an event newsletter may include the following:

Jimmy, Have You RSVPed Yet?

Jimmy, RSVP now before all the seats Fill Up

Whatever type of subject line you use, keep it short enough so that it can be read in its entirety on the email dashboard.

5. Timing of Emails

Don’t just send emails at your earliest convenience. Numerous researches have been done that reveals the time of day when people are most likely to open emails. Send yours too early, and it will be at the bottom of other unread emails to be sorted through by the reader.

According to a compilation of studies, Tuesday has the highest open rates. In terms of time, 10:00am to 11:00am is optimal. With that in mind, definitely consider Tuesday between the hours of 10:00am and 11:00am for best results.

Don’t just rely on the study, though. Test out different times and days to see which timeframe yields the best results.

6. Incorporate the FOMO Principle

Most marketers are familiar with the term fear-of-missing-out (FOMO). It all comes down to your use of language in the subject line and body of text. Make the reader feel that if they don’t act now that there is a real possibility of missing out on what could be an unforgettable event.

Examples of FOMO language may include the following:

• Only X tickets left; act now before they’re all gone
• Seats are limited; reserve your ticket before they’re sold out
• Only 24 hours left before ticket sales close; we will NOT be accepting walk-ins

The language above all convey a sense of urgency, prompting the reader to act before their window of opportunity closes.

7. Send Reminders

Your analytics will show who never opened the email. Maybe they really don’t care what you have to say. On the other hand, it’s also possible they were just busy and overlooked your email. You can send a friendly reminder to these people. The newsletter can be the same, though you can change the subject line.

If the original email subject was:

Jimmy, RSVP now to reserve your spot

Then the reminder email can be something like:

Jimmy, it’s still not too late to reserve your spot

8. Types of Email to Send

Okay, so what are some types of newsletters recommended for an event?

Here’s a few to give you a variety of content:

• Announcements – send out announcements whenever there’s an update, such as venue or speaker confirmation.
• Testimonials – show what some of the guests had to say about the previous event.
• Incentives – inform followers of new offers and incentives, such as discount ticket prices or two-for-one deals. This can be sent in the final week or two if you’re having trouble selling last minute conference tickets.
• The schedule – give guests a tentative breakdown of the event, such as when doors open, when the main presentation is, when lunch is served, etc.

9. Don’t Forget the CTA

Newsletters should be informative in nature. Any promotion should be left to the final paragraph or sentence where you add the call-to-action. This is where you inform readers to take action by clicking your link to the official events page.

CTAs should be short, precise, and use action words. With that in mind, don’t just settle for a generic “click here to reserve your ticket.” It should have a little more bang, such as:

Click the link to order your ticket and secure your spot to what will be an event for the ages.

10. Analyze the Data

Most newsletter subscriber services provide analytics. Study the data intently. Don’t just look at the open and click through rate. You should also analyze other data segments to see which subject headers are performing best, and the days and times that yield the highest open rate.

It’s a continuous trial and error process; don’t get discouraged if the numbers and percentages look bleak. Treat the data as something to learn and improve from.

For maximum attendance, you have to go beyond social media. Email newsletters provide a whole new outlet for making your event known. It gets people talking and creates a sales funnel from which you can slowly edge your followers towards clicking that link and buying a ticket.

About The Author

Dan McCarthy is an Event Manager at Ultimate Experience, an event management company based in the UK. Dan has 5 years of event project management under his belt. He has worked on many successful events, and currently he shares his knowledge by writing on the company blog. Follow him on Twitter @DanCarthy2.

1. Start planning your main campaign now so that you can start sending your e-mails in the beginning of December.
2. Consistency is important, so send more than one e-mail, celebration/greeting cards and discount notification.
3. Give your customers New Year’s Eve guarantee. Tell your customers that if they find out that the price for your product on the New Year Day is better than the New Year’s Eve, you are willing to pay the price gap between the two payments. This behavior will encourage your customers to purchase your products in advance. This way you can compete with the stores in big malls.
4. What is it that the big chain stores do not have and you do? Underline this so that your campaign can be unique. If you are a small scale enterprise and it is impossible for you to compete in regards to the price, then you can come to the forefront by underlining your boutique product line, quality and your customer services.
5. To make your marketing campaign stronger and to encourage the potential customers to your e-commerce site, send them online postcards that have coupon codes on them.
6. Concentrate on sending e-mails about your boutique product line to a well-thought target market.
7. Offer free services or products that come with the purchased product. An example would be offering a theme-park entrance ticket for every 250TL or more purchase.
8. To encourage multiple purchases, offer customer loyalty cards. Encourage your customers to buy other products with their accumulated credit/shopping points. You can also offer a specific amount of discount for the customers who encourage their own friends to buy your products.
9. If you have an actual store, you can organize an event there and offer your customers an alternative shopping experience accompanied with hot chocolate, New Year songs and nice cinnamon essence. To do this, announce your event in social media and e-mails in advance and make sure that people are coming.
10. To make shopping easier for your customers, involve in your e-mails the links to your discount coupon page. This way your customers can easily use these coupons.
11. Do not forget that your customers’ shopping tendency increase before the New Year. As creative as you are, you will be seen more. Make sure the titles of your e-mails are attractive and that they clearly explain your campaign.
12. Do not forget about the products that remain in the customer’s basket. By using the marketing automation system, send your customers automated e-mails that can detect your customers moves in your web site and remind them about the products that remain in their basket to make them buy more.
13. Automatically send your customer a customer satisfaction questionnaire. In this survey, make sure that you ask them about their opinions on the packaging, quality, send-out time, etc. This way you can keep your service quality high and at the same time make sure that your customers know how important they are for you.
14. Share your e-mail campaigns on your social media profile. This way you can add your non-subscriber followers to your subscribers list.
15. Do not send only campaign and product e-mails. Do not forget to celebrate the New Year of your customers who choose you among all other e-commerce websites and shop from you.

Finally, make sure that all of your marketing processes and e-mail send outs are measurable. You can always follow the sales rates and rates of return about your collective mailing and marketing automation that you conduct with Sendloop.

We wish you a happy new year!

We are officially announcing our major release that will make Sendloop better than ever; the Sendloop App Store!

We have been working on our Sendloop App Store platform for the last 5 months and we are very excited to announce our App Store platform release. It benefits to two different groups of people;

• marketers/business owners using Sendloop
• developers

Business owners and marketers using Sendloop now have the opportunity to extend features of their Sendloop account and add new features by installing apps to their accounts.

In addition to Sendloop’s built-in lead generation and email marketing automation features, now Sendloop customers have opportunity to add several new features including integrations with third party services, lead generation widgets, campaign metrics comparison, and many more.

Here’s the list of the very first apps available on the Sendloop App Store:

• Campaign Performance – an application that helps you compare two different campaign metrics quickly
• Stripe Integration – an application that helps you sync your Stripe customer records to your Sendloop subscriber lists.
• Slack App – an application that adds a bot to your Slack group and provides you instant stats about your subscriber lists or activities of specific subscribers.
• Lead Generation Widgets – Add more widgets to your website such as pop-over subscribe box, top-bar subscribe form and subscribe buttons.
• Zapier App – Connect your Sendloop account and data to more than 500 third party services with a few clicks.
• Segmentify App – Power-up your e-commerce website and add recommendation engine to your store.

In order to browse and extend your Sendloop account functionality, simply login to your account and click “Apps” link on the top menu.

Developers! We are calling you!

Build amazing apps for our 36,000 users (and growing), solve their problems with your apps and reach to a highly active community.

In the near future, application developers will even be able to charge for their apps using Sendloop’s billing system. So, you don’t have to deal with payment gateways, manage recurring subscriptions, refunds and invoicing.

We have developed a full featured API and App Store engine. In just a few minutes, you can start building your first app for Sendloop. SDK libraries, App Store and API Documentations, can be found on our Developer Portal.

Join the revolution!

Sendloop is no longer an email marketing service for small businesses. It’s becoming all-in-one digital marketing hub for small businesses. From lead generation to email marketing, marketing automation to email gateway, CRM integrations to advanced marketing analysis, website builder to SMS marketing… Soon, Sendloop will be the one-stop digital marketing and sales management hub for small businesses. Join this exciting revolution & develop your own apps.

More apps coming soon!

Soon, more apps coming to the Sendloop App Store such as;

• CRM and Sales Pipeline
• Landing Page Builder
• Visitor and User Deep Analytics
• SMS Marketer
• Smart Marketing with Workflows
• Email Slicer
• Content Automation
• and many more…

Join Our Developer Community

Stay up-to-date with latest news on our App Store. Subscribe to our mail list and be the first to be notified about most recent updates and opportunities.

• Developer Community Forum:
  http://community.sendloop.com/
• Developer Mail List:
  Click here to subscribe to our mail list

Developer Community Events

Our first developer community event will be on 14th January in Kolektif House Levent, Istanbul and it will be hosted by Bionluk & Godaddy. Join our mail list to get notified about upcoming developer events.

In addition to professional email marketing and marketing automation features, Sendloop also provides transaction email gateway service. And today, we are excited to announce the release of the new and revised transaction email gateway service.

Activating your email gateway service is quite straight forward and takes only a minute. After logging to your Sendloop account, click “Email Gateway” feature on the top menu. You will be guided through the activation process:

Once the activation process is completed (which takes around a minute), you can start sending your system emails through our transaction email gateway via API or SMTP access. You can get real-time and detailed delivery logs and reports on Email Gateway section.

You can pass your transaction email content yourself or reference it to an email campaign you have created on Sendloop. Our email gateway API also supports Moustache template framework for the universal email template personalization capability.

Start using Sendloop Transaction Email Gateway service and stop worrying about delivery of your important transaction emails.

The transaction email gateway API documentation can be found on our help portal.

p.s. We have launched Sendloop App Store and Developer Program (more details on these two topics to be published next week) . If you are a developer or third party SaaS owner, you can publish your app on our app store and have opportunity to reach 36,000 (and counting) active Sendloop users. More details can be found at Sendloop Developer Program

In the circumstances, it has become high of importance that the e-commerce website owners plan these days properly in regards to e-mail marketing if they would like to increase sales and take their share from the elevated common tendency to spend.

We have pieced together the crucial points and our suggestions that must be taken into consideration while planning Black Friday and Cyber Monday e-mail marketing strategies.
The click-through rates and visit-percentages decrease in the time of holidays.
In the holidays and special occasions people receive a lot of e-mails and it becomes hard for them to show interest to all. Think of yourself, can you read all the e-mails you receive in such days? Of course not; so it is pretty normal that the click-through rates and visit-percentages decrease in such days. However the unsubscribe rates in these periods remain stable. Therefore you should take the unsubscribes and spam complaints seriously. If you realise any increase in the unsubscribe rates in these periods, take your note. This means the discounts and the campaigns you are sending in these periods do not interest your subscribers.

Do not forget your loyal customers.
If the e-mails you send are boring, annoying or irrelevant, you cannot make your subscribers into loyal customers. If you send a customer who bought 3 shirts from your online shop an e-mail about the discounts on the shirts, s/he will not be interested because s/he wouldn’t need any more shirts. Loyal customers generally would like to know what are the newest products and the discounts on those products, not the old ones.

These special occasions and holiday periods are the best opportunity to use Sendloop’s marketing automatization feature. In this way you can send the best-fit content to the best-fit subscriber at the right time.
Reach and touch your inactive customers in a different way.
What most online retail shop owners do in those days is to neglect in-active customers. While cleaning your list check on your numbers. If there are more than a quarter of inactive customers, it is most likely to turn them into your subscribers especially in these periods. If some of the subscribers are not opening your e-mails or not clicking on your links, it doesn’t mean they are ruling you out; all in all they did not leave your list or did not complain because of spam, did they? Such subscribers most likely are waiting for the right time to shop. If you have a big and irresistible offer, make sure that you send information to these subscribers too.

Announce your best campaigns.
We know how it becomes crowded in the shopping malls in these days. There are countless number of shops and options and it is hard for people to choose among all of them. You can think of their inboxes as shopping malls. In these periods inboxes are pretty full. Here the importance of the subject lines of the mails becomes apparent. The subject lines of the e-mails decide if the customers choose to open your e-mail or not in such peak times.

Therefore make sure that your campaigns, coupons, free Cargo options and other big offers are clear enough in your subject lines. Using emoticons in the subject lines of your mails can serve as a shining element among others in such periods.

Send more emails.
This is not an advise you can hear often so you can even be surprised a bit. But let us explain: when even your most loyal customers’ interest shifted to relevant others, it becomes harder for your campaign emails to achieve the expected success in the holiday periods and special occasions. This means the crucial breaking point is to appear in the inboxes no matter what. You can think of it as shouting, “I AM HERE” in a very crowded room. You do not want to bore your subscribers but it would help to remain in their minds with your campaigns and your online shop by increasing the frequency of your e-mails. While your subscribers write what they want to buy in the search bar, they can remember the campaign that you have sent them.

What remains important here is to get your permission from your subscribers when you increase the frequency of the e-mails. You can tell them that you will have great campaigns in the holiday periods and special occasions; that you would like to keep them updated and that the frequency of your e-mail flow will increase. You can place a list form in this e-mail that anyone who wishes to be updated about the special campaigns can subscribe and in this way you can renew your campaign sending-list often. Offering extra special discounts only to this list in online shopping can be a good idea to support more subscriptions.

Keep your list clean.
In these periods be careful while adding new subscribers to your subscription list. As we have mentioned you wouldn’t want to increase bounce and spam complaints in such a time that click-through and visiting percentages decrease. Avoid using a bought or a rented list. By this we do not only mean the bought or rented lists but also any list that is left to the corner, that is left from your old job or that you have received from any other colleague. Instead, send your emails to people who are relevant to you and who would like to be informed about your campaigns and new product information. A clever listing strategy is the key to success during the periods of holidays and special occasions. Black Friday and Cyber Monday may well likely be the best sales-period of your year if you know how to use and transfer it wisely!

As you can see, the holiday periods and special days are very crucial, if you want to get a share from the big spending pie! Start sending beautiful emails with Sendloop now!

Well then, what does it mean? This means that you have to start e-mail marketing practices specific to holiday periods and these special occasions. The best thing to do is to start sending e-mails for these special days 1 month before. But that doesn’t mean you are too late. Here are some subject line ideas for you to start your periodic deliveries today.

For Online Retailers

• 5 Reasons Why You Need a Garmin Nüvi
• Nine West: Last day! 30% Discount Special for Black Friday
• Open this e-mail in case of emergency!
• Trekking is something else in November! 25% Discount in Trekking Shoes!
• The only thing you need in Cyber Monday is a new pair of George Hoggs!
• Share happiness! 10% of the income goes to Street Animals!
• Black Friday stared from Monday! CAMPAIGN WEEK
• ENJOY IT! We have uploaded your Cyber Monday Account 50 TL!
• Have you ever dreamt of buying these? Moreover with 50% Discount!
• The best of everything for your friend who has everything!
• All MAC products with 70% discount for only 3 days!
• 5 things that only BOSE Speaker owners know
• Have you ever started your day with an extra 100 TL in your pocket?
• Work can wait! Cyber Monday Discount Products are running out!
• Early VIP Discount: Cyber Monday products are limited by the stock!
• If Alice knew that she lost a 100 TL coupon, wouldn’t she open this email?
• We have a CYBERSONIC offer! Last 3 hours!
• An Opportunity to brighten even Black Friday: 40% Discount
• A First in History: 50% Discount in Sketchers
• Blackest of the Black Friday, The Cream of the Crop!
• Cyber Monday Discount starts Tonight!

For Non-Profit Organizations and NGO’s

• Brighten the Black Friday with your support!
• Sharing is the best gift ever! #givelife
• How can a sweet panda keyholder gain favor? #wwf
• Donate Now and Become a part of Life Squad!
• The best gift of the Black Friday: HOPE
• Nothing Better Than Winning Others A Friend For Life #donotbuyadopt

Action words that you should use in the e-mail subject lines in holiday periods and special days

Being extra creative will do very well in these periods. Coming up with entertaining subject lines is a great idea but one shouldn’t ignore the statistics. Due to the statistics, specific words are much more effective than the others in regards to sales and return rates. Some of such words are:

• Discount
• Now
• Thank you
• You
• Special for you
• Discover
• Be the first
• At once

Each of these words is pretty successful when it comes to linking and convincing. Also they disclose emotions of emergency and personality in the customers.

Also, using emoticons in the subject line is a factor that affects the opening of the e-mails that you send before the trade cycles. The entertaining structure of the emoticons helps your e-mails to stand out amongst all others. When you are sending an e-mail about a winter product add your subject line a sweet snowman and watch the positive return yourself.

Draw your customers’ attention in holiday periods and special days by reminding words.

Statistically, using the names of the holiday periods and special days along with the words that encourage your customers to shop will give them the impression that your discounts are special for only these days or these periods. Some words draw attention, as you can see in the e-mail subject lines above;

• Special day
• Black Friday
• Cyber Monday
• Gift/Share
• Shop
• Last Days
• Special
• Offer
• Win

When you combine the words that invite the customers to action and draw their attention, the outcome of the e-mails you send will be more than enough to make you happy!

Increase your sales by e-mail marketing planning in the holiday seasons and special days. Use Sendloop’s Black Friday and Cyber Monday ready-to-use, responsive e-mail templates to send your subscribers great e-mails!

Email clients have strict policies such as blocking images from first-time senders and disabling fonts which are not email-safe. In this article, you will learn what fonts can be used for maximum email client compatibility in your HTML emails.

Basically, you need to use cross-platform in other words, email-safe fonts. For the maximum compatibility across different email clients, we strongly recommend you to use one of Sans Serif, Serif or Monospace email safe fonts. These are the most friendly fonts for email clients. When one of the following fonts are used in your HTML email content, most people will see your email correctly:

• Sans Serif
  • Arial
  • Arial Black
  • Tahoma
  • Trebuchet MS
  • Verdana
• Serif
  • Courier
  • Courier New
  • Georgia
  • Times
  • Times New Roman
• Monospace
  • Courier
  • Courier New

In addition to one of these fonts, we also recommend you to include a backup/fallback font from one of these:

• Sans Serif Backup/Fallback Fonts
  • Century Gothic
  • Geneva
  • Lucida
  • Lucida Sans
  • Lucida Grande
• Serif Backup/Fallback Fonts
  • MS Serif
  • New York
  • Palatino
  • Palatino Linotype
• Monospace
  • Lucida Console
  • Monaco

For an up-to-date list of email/web-safe fonts, please refer to w3schools CSS Web Safe Fonts page.